should brick and mortar
stores be paying attention to over the next 12 to 18 months?” – Joe, that’s a great question. You know, for me a lot of
people have been talking about the second screen
situation with television. People watching TV with their phone. And the funny part is they refer to this as the second screen. I think we’re about,
probably about there now, but this is very much the first screen and that’s the second screen. And we’ll get into that
on a different show. That was kind of a little gateway drug for somebody if they
want to get on the show. That would be a good question to ask. The trend in retail for me is kind of now the second
screen shopping opportunity. What I mean by that is, this, your eyes, are the first screen, what you’re actually looking at. But think about this. One of things that caught
my mind a few months ago was I was in a supermarket
and I watched somebody go from one aisle to the other, and the whole time, she was. Sorry, DRock. She was shopping and she was doing this and she went around the, sorry, India, and she went around the end cap. Now, look, brands pay a crap-load of money to get those end caps, or to have to have the hottest
product in the world going. But usually at big
stores, big supermarkets, big-box stores, they’re
paying for that positioning ’cause it’s the best position
in the store, those end caps. And so the second screen
shopping opportunity is really, really fascinating to me. Geolocated. Beacons in the store. You’re in the store,
you’re shopping about. You’re getting messaging. I mean, there’s a lot of people who don’t want to be
annoyed on their phone, but I’m sure plenty of people, when they’re in Best
Buy or Target or Costco or Albertsons or Wal-Mart, wouldn’t mind getting a quick
little text or notification, or, if they’re in their Twitter stream, they’re using that
geolocated data to understand to push a tweet. You’re in Wal-Mart; you
get a tweet from Wal-Mart that’s telling you there’s this deal and if you click this
button, scan it, Apple Pay. Second screen shopping opportunities. One of the big things I’m
thinking about for Wine Library is I’m kind of getting a little
flirty with the wine world. more and more. I’m kind of inching back in slow. Steve loves it. Show Steve’s happiness of a face. As I’m inching and
thinking more about wine, I’m starting to rethink about the store and the thought of walking
in and getting content and paying for wines across
the board at the store at a lower price if you
have the app at register. Just, second screen
shopping is a very big deal.

Thank You Economy will
self destruct in 2015? Are brands living up to your
predictions slash Thank You Economy expectations?” – Tyler, once again, and I
talk about it all the time, I think things are gonna
happen sooner than they become. My prediction in Thank You
Economy was that people would understand this and
then everybody would do it. And by 2015, it would get ruined. I am so off on that prediction
it’s borderline embarrassing. You know, DRock, I don’t know,
can you like, take my face right now and give me like, rosy cheeks? Like, can you like make
my face red right now? Because I’m so embarrassed
by how off I am. Because, two part. One, people just haven’t
adopted the Thank You Economy. And thus, if they haven’t
adopted it and scaled and ruined it, how can it be over, right? And so, it might take a lot longer. It may take forever. More importantly, the people
that do attack the world in a TYE world are getting dividends. I’m getting those emails. But it has not been the
landslide that I had hoped for the consumer. So, my prediction was obnoxiously off. One, it may not happen,
at scale because companies are just heartless and
just don’t understand the financial benefit. And listen, I’m heartless. I mean it’s all about the wallet with TYE. I mean to me, it’s, this
is how you do business. And two, it’s not enough at
enough scale or ruined yet. People are still flabbergasted
and excited when a business acknowledges
them or does something half-assed caring. – Hey Gary, this is
Kyle @JockNerd and Ruby.

doesn’t invest in rich kids’ businesses. How do you feel about
entrepreneurs from privilege?” – You know, Babs from the Shark Tank is one of my favorite characters,
I like calling Barbara Babs, that’s just something
I’ve been doing for years. Barbara Long, if you’re watching,
that’s where it started. Wine industry chatter. You know, look, I was very much, we all have our prejudices. Since I came from a zero place, I have for a long time talked
about the rich kid syndrome. Right now I talk about
the Ivy League, if I go to an Ivy League school,
I should be a founder because Zucks wears a
hoodie, I’m wearing a hoodie so this is perfect timing. For a long time, I really
pushed against that and said they’re not
hungry enough, they’re not pushed enough. My kids are going to be
rich kids, and I think what I’ve learned as I’ve gotten older, 39 tomorrow, and because of one or two very special friends in my
life right now that grew up very wealthy but are hungry and fiery and making stuff happen,
I think it comes down to anything like a business. I talked about VaynerMedia, I
just had an amazing meeting with somebody and they’re
like, this place is so caring and so good. I thought it was going
to get worse when we got to 400 versus 150, and I said look, it stems from the top. I actually give a crap, and I
think that trickles through. That’s the same thing on this. I, when I meet rich kids,
and see their pitches, spend 45 out of the 50
minutes asking them about how they were raised, how
their parents played the game. The reason I think my rich
kids are going to be OK is because if they act too
rich kiddy, I’m going to punch them directly in their mouth. What I mean by that is, not like literally because I know some of you will freak out. Though I may go there, I’m a little weird and Eastern European. The truth is, I’m going to humble them. I’m going to hurt their feelings, I’m going to make them cry. I’m going to tell them how soft they are. I think that it comes
down to the parenting, just like it comes down
to the CEO in a business. Everything trickles from the top. Just because you grew up
with a hundred million dollar trust, doesn’t mean that
you don’t have the hunger and just because you grew
up with thirty thousand dollars in cash, maybe your
mom did everything for you and took care of everything for you. It’s how you were raised. What’s the foundation? It’s the cement. My dad, Wine Library was built
to be a 16 floor building and everyone made fun of my dad from an engineering standpoint. He’s an old school guy, he
just wants the foundation to be strong and there’s
too much steel and concrete in the basement of Wine Library. That’s how I think about this question. What’s the foundation? I’m not worried about the
optics, the interior decorating. It’s the foundation. – [Voiceover] Zbra Studios
asks, “How long are you going

– [Voiceover] Sarah asks,
“As a private music teacher “I have limited hours to teach. “What are your thoughts on
how to increase my income, “or build a brand?” – Sarah, a lot of thoughts on this. It’s called the Crush It! manifesto, which is, there’s plenty of damage between 11pm and three in the morning. I get it, you teach,
you know, I don’t know, teachers to me are actually,
my sister is a teacher, like they have the most
time to do other stuff. They have fairly good schedules. There’s the summer. There’s, you know, and
again, maybe you’ve got a different kind of teaching thing, but to me, if you want to build
more of a scalable brand, you gotta put out content. You gotta look at things like Skillshare where you can put out your teachings and sell that. There’s a lot of ways to do it. Technology has created
an enormous opportunity for you to scale it. You can do live Spreecasts
and Google Hangouts that only have access to people that pay. I would recommend putting
out a lot of content at first as a gateway
drug to the opportunity to charge people so you
can establish yourself. But this whole notion of where is the time, I need more time, I just think people are
loaded with excuses. They aren’t auditing themselves. They don’t realize that
they’re watching every season of Homeland and Game of Thrones. They don’t realize that
they’re having an hour and 15 minute lunch, like lunch. I’ve had two lunches. Robert Souza, our new SVP made me go to a lunch to meet somebody. I was pissed. I was like, why couldn’t
we do that as 11pm drinks? Lunch, like leaving and having lunch? The inefficiency of that time? So you know, I’m pissed at lunch and I’m pissed at Game of Thrones and I’m pissed at playing video games and I’m pissed at a lot of
things in a world where somebody wants more
financially or career-wise. I love it for the people
that need it to escape. I love it for people that are content with their monies and their career path. I love it. As a matter of fact, I envy it. Boy, if somebody could take a shot and suck out some of my ambition,
I’d be really pumped. You wanna do a start up? Create a suck out the ambition app. I’d be really happy about
that because I’d love to be able to take a lunch. I’d love to be able to relax
and play Madden against somebody in Iowa, because
that’s how you can play Madden these days, with the kids, for the last 10 years. But I haven’t been playing it because I’ve been hustling,
because that’s what I want. And so, whether you’re a hundred or zero, you just wanna zen and live in
a mountain with no technology or you wanna buy the Jets
and hustle your face off, or anything in between, you
need to find your cadence. And so if you’re asking this question, my intuition is you’re
spending an hour or two on things every day that aren’t achieving this extra brand or extra
monies that you’re chasing. So cut that crap out and
apply it to these things, putting out content, writing content, making videos, building up a brand, engaging with people,
going to Twitter search, Twitter.com/search searching teachings around, you know, key words around the things you teach. Engage with people, say hello, cold call, saw somebody shout that out in the YouTube comments yesterday. We talked about that, as a matter of fact, link up that video. People need to watch it.
That’s a classic. I don’t know where you want it, DRock. But you guys know which
video I’m talking about. The cold call. I had a
shaved head in there. Anyway, the bottom line is, you need to re-calibrate to your ambitions. By the way, it may be going
from seven hours of sleep to five hours of sleep
because you need all those lunches and video games, and that’s fine. But if you want it, you just gotta go and do that. episode 42 of the #AskGaryVee Show.

and I was actually born in
Russia like you were as a baby. I’m 14 years old, and here’s my question. I wanna be an entrepreneur
when I get older, but I don’t know where to start. Like, what actions should I
be taking right now as a kid? Thanks. – B, listen to me. First and foremost, by
asking this question and knowing what The #AskGaryVee Show is, you’re putting yourself in a
position to be an entrepreneur. I like that. What I don’t like is the question because what you should know if you’re a purebred entrepreneur, so wanting to be an entrepreneur versus being an entrepreneur are
two very different things, and I have no interest
in giving the medicine to a 14-year-old, especially
’cause I gave the medicine to a 14-year-old Steeler’s fan yesterday, and it wasn’t pretty
and I’m not proud of it. On this show is probably the
second most competitive place I live in, and so what I
want to tell you is this. Look, if I were you, I would sell that Under Armour sweatshirt
that you’re wearing in the video to some other
kid in the neighborhood. I would go back in the woods
in the video that you just had and find some rocks and sell
’em to some nine-year-old girl. That’s what I did. I was that raw. Now, we’re not all the same. What I’m trying to tell you is the best way to become something
is to act like something. So, you wanna be an entrepreneur? Start acting like one, meaning start a business,
start selling things. Both will work, or find a mentor. Find the 18, 19, 20,
21-year-old kind of entrepreneur in your neighborhood and
start helping her or him out for free just to learn the
hustle, to taste the game. You’ve gotta put yourself in the position. There’s no reading about entrepreneurship. There was a question today that
came through for #AskGaryVee that said, “Gary, name the first, “name the four best business
books you’ve read this year.” And I laughed my ass off because I don’t think I’ve read
four books in my life, and definitely not four business books, and so there’s no reading, my man. There’s doing, and so sell
the shirt off your back. – [Voiceover] TJ asks, “As
a fellow son of immigrants,

“in a time machine, travel back to speak “to your 21 year old self,
and only have one minute, “what do you say?” – Z, I would tell that person
to hook up with more chicks, and not work as many hours. And I know that can be crass, and obviously, you know,
what that crass statement is really saying is have
a little more fun, right? You’re gonna accomplish your things. You’re gonna pull it off, you know. I appreciate that you do
have business patience, but you need to spend
a little bit more time with your friends. You can
go on one more vacation. You can go do a keg stand,
need to live a little bit because you’re gonna have a family, which is gonna be amazing. You’re gonna be busy as crap, and you’re gonna run out of this time, you’re only 21 once. – [Voiceover] Tiger
asks, “If your dad Sasha

“how did you structure your day?” – Yoli, first of all, I
just wanted to tell you I appreciate all the interaction. Thanks for being a supporter
of The #AskGaryVee Show. By the way, back to the last question. The middle is dangerous. Pre-assistant. I mean, it was a disa– I was such a bad person, you know, I had this power position at Wine Library, where I was one of the biggest
wine buyers in the world, or definitely in the U.S., in the world. And nothing got to my
head, but I was like look, somebody can wait 15 minutes or 20 minutes if I’m like, you know,
finishing up this meeting. They’re here to sell me. So I kind of took the, you
know, the buyer’s approach mentality to that. But what was bad was I
would triple book people, like literally, I used to
be like on floor at 11:30 in the morning helping
somebody with, you know, a big selection for a
party, and I’d see like somebody walk in, and be
like oh yeah, that’s right, I have a meeting with Craig. And I’d be like yeah, you
should try this Pinot Noir, and then I’d be like oh crap,
why did Frank just come in? That’s right, I have a meeting with Frank, and I think it’s at the same time. That’s bad, let me figure
out what I’m gonna do. And by the way, you need a
little cheese for your party. Why did Sally just walk in? Holy crap, I’m triple booked,
and this would happen a lot. And it was complete chaos,
it was disorganized. It wasn’t efficient, and it was piss poor. – [Voiceover] Z asks, “If you were to jump

“about ‘execution’ in business. “How do you prioritize which
project to execute first?” – Oto, great question. By the way, real quick,
thank you everybody for getting me to 40. Also,
all the people watching, I need you to get into the podcast. Podcast people, watch. I want people listening
and watching every episode. Is that too much to ask? I think it’s double consumption. It’s #DoubleConsumption that’s a hashtag, want to see if any of
you use it on Twitter. Oto, the way I prioritize is to equally with my intuition, so
it’s a judgment call, equally take care of the
things that are most on fire, the biggest problems, balanced
with going on the offense on the biggest upside things
and the biggest things, the culture, a new client. So take care of these three
employees that are fighting, and they’re not getting along, really, you know, on fire, or
a client that’s really upset, and then over here, strike the vision. What are we doing with
the video department? Where are we going? Like, what am I doing? Like, where’s this all going? How do I buy the jets? And nothing in the middle. Oto, VaynerNation, the
middle is dangerous. – [Voiceover] Yoli asks,
“Before you had an assistant,

– Hey, Aimee. – My question is the following. What’s the most important
thing you’ve learned while growing your company at VaynerMedia from East Coast to West Coast, and how does a company successfully scale? – You know, thanks Aimee. You know, it’s funny, I never
opened a second Wine Library so opening a second
office in San Francisco and a third in L.A. has been
a new phenomenon for me. And quite honestly,
there’s challenges in it. You know, obviously I
wanna be everywhere, right. And that matters so much, but look, even at VaynerMedia I’m not sure the last time I’ve been on the 15th floor. Everybody’s asking for an
episode of the 15th floor. I don’t remember, I haven’t
been on the 15th floor in a week, in a month, excuse me. It’s a challenge when
you’re one human being and so for me so much of it is high touch and kinda the way I wanna scale. Aimee, to answer your second part, how do you scale a company? I actually think you scale a company by doing unscalable things. Because I really believe you have to know your business. So at Wine Library I didn’t
need a lot of people, and it was about selling wine. Thus it was a different company. Here, we sell people. We sell our hours against a scope and our thinking and
so all I got is people. And so for me, scaling this company has been doing everything
that’s unscalable. Which is sitting down
and mentoring one by one spending as much time as I can. And trying to empower
people to feel comfortable with coming to me. Now, starting to build
out an H.R. department after a nine month search. Finding Minnie and
saying, this is a person I’m willing to build and
has the natural nuisances to build the culture and the H.R. and E.Q. that I want for this organization. And then having people
that have been with you for three and a half years, you can show Emily
again, and you can wave, and so moving her into to H.R. department as you just heard earlier. So Aimee, for me scaling
this company because I know. Look everybody who has a
business has to understand what business they’re building. And no matter what you do,
it’s always about people. When you’re an agency or client services, it’s extreme people which is so, for me the way to really scale it has been deeply entrenching myself into the people that work with me, for me, along side me, and that’s very important to me. Um, the West Coast
offices dynamic, you know, Alena, if you’re watching
more Skpye sessions. You know how I feel about that. It’s more communication, communication is the backbone of this whole execution and so more time, more physical time. Something Lizzie and I are speaking about. How much time I’m gonna
spend on the West Coast in 15 and 16 is a big commitment to me. So just hacking, hacking away at the thing that matters the most which is do I have a
relationship with all 400 people. And when it’s 4,000 people,
do I have a relationship with all 4,000 people. And I understand the
cynicism that one could have listening to that answer. Like how could you possibly have that? And the way you have it is by having a relationship with the first 40 people. Then having it with the next 400 people. Because the stunning amount of some of the people in this room, and some of the people outside this room, and in San Francisco and L.A., the stunning amount of people that now help me scale, because when somebody struggling or screw this
place, or I don’t believe Gary, they’re quick to jump
in and tell 400 stories about why it’s the other way which then gives that person the ammo to maybe jump in and
relook at the situation a different way, and that can. I always say the truth
is undefeated. Right? And so, for me scaling it is by, by delivering for your teammates.

– I’m James Spector, Senior
copywriter for VaynerMedia. I’ve been here about two
years, a little over now. – Jim, is that what you said? – James. No, I don’t go by Jim. – I thought you said Jim,
and I like freaked out. I’m like is this some new guy? – It’s a new James goin’ into 2015. – That’s good, I didn’t hear you. – So, my question is this. When it comes to new
platforms, emerging tech you’ve always promoted the
idea of being a first mover. Most brands, some brands are
usually very receptive to that. When it comes to campaigns though, some brands tend to focus
on the idea of ownablity. My question is this– – Ownability as like, we need
to dominate this platform? – Or in terms of a campaign, when is that, how ownable is that campaign
to, you know, said brand? My question is this, when
does it become, at what point, a campaign ownable by being the
first brand to do something. As in being the first mover
to do that type of campaign? – You know, I think we’ve
see it in our space, right. Oreo kinda took control
of the real time content people keep bringing it up
over and over and here I am two years later bringing
it up and so I think you can get first mover
advantage in that way. Listen, and this is
gonna get me in trouble, I think that’s a bunch of marketing (beep) When brands think they can own something it just speaks to their naivete
of the heavy fragmentation of the world we now live in, right. You can own something for
a moment, but to own it. Like, there’s no brand that’s gonna own, what brand owns what, right? I guess over thirty
years of iconic marketing Nike could own the sports
space, but do they? Because last time I checked, Under Armor is growing very quickly, and a million of other
things are happening in the world of soul cycle and crossfit. There is no ownable, this is
the naivete, the audacity, and just like the act of
contextual understanding that brands managers and
CMOs and corporate America think that they have the right
to be able own these things. I think here’s what you
need to do as a brand from an ownable standpoint. Can you at this moment own it? That it matters enough to your customers to make them buy your shit, right. And that’s all you can ever ask for and I think people are way
too romantic in marketing. And thinking that they’re gonna create the Just Do It, or the Mastercard Price List, and it’s gonna be this thing that they can put on their resume and
kinda can live off it for the rest of their lives. To me, it’s much more about fragmentation. It’s much more about being great at your last at bat every time. You know I always say you’re only as good as your last at bat, right. This show doing well. If this episode sucks crap, it’s heading in the wrong direction. And all 38 before it mean
nothing as I go forward. And so I think that’s how marketers need to think about that, which is do the best you
can for what you need to do at that moment on the platforms
that you decide to storytell that actually drive business results. Not this romantic feeling
of, like, let’s own it, marketing 360, fully integrated. I mean like all this jargon. Jargon, James, – Thank you.
– You’re welcome.