– [Voiceover] Terrell asks, “How would you manage pro bono work “versus getting paid as a startup, “or how do you draw the
line between the two?” – I think the question, I
think what I’m getting from it is, you know, how do you manage the people asking
you do to stuff on spec? And it’s funny, we’ve
had some conversations, I’m a fan of spec, because
I think it’s a gateway drug into showing work. When you’re at zero, when you have no track record, when you have no leverage, spec is a tremendous
opportunity, it’s, you’re at bat. And so, spec has always been
interesting in design work or other things of that nature. Any time I even allude to a
spec interplay on Twitter, I get attacked, right? Like, if I want free t-shirts for the Great Wall of Wine Deals, right, stickers, why
don’t you pay for them? I’m thrilled to pay. As a matter of fact, in my later years, AKA in the last three years,
I’ve learned, actually, I’d rather pay than what I deal with when somebody gives you,
like, a sticker for free and they want, like, so, I’m into paying. I actually, when I do these
spec things, look at it as the first opportunity to
somebody to have in at bat, to, like, change the course of their game. We’ve alluded this question-answer
with DRock in the past, like, this is just real to me. So where do you draw the line is, when you stop thinking
it brings you value. By the way, nobody’s forcing
you into doing pro bono work. Hey, DRock, you wanna make a film with me? You should do it, I’m not gonna
pay you, you should do it. I didn’t force him, like,
you know, that’s on you. So this notion of pro
bono work being, like, some sort of forced behavior that like, the rich are forcing the
poor to do this work, in a world where you
should always do everything predicated on what brings you value, including when you bring
other people value. See, the dirty little secret is, for me, this 51-49 thing where I
wanna do all these things, it makes me feel good. It might not make me more money, it makes me feel good. It’s a selfish act. People say that, you
know, you hear it’s like, oh, it’s a selfless
act, like, I understand. I like the way it feels. And so, you know, your pro bono work might be because you wanna use it as a gateway drug to business
opportunities in the future, or you just might like the way it feels. That’s on you. But, you know, business is simple, and this is a business show
in the scheme of things, so I expect this to be
where you’re coming from. Look, you have to ask. You can’t be scared to ask for money. You have to ask, and you
have to price yourself, and you have to price yourself in a way that makes you feel good. And so whether that’s $100
an hour, $500 an hour, and the other thing I would tell you is let the market say no. I think a lot of people are
too scared to go too high, and we talked about this on
another show not too long ago, like, you know, just ask for the money and go as high as you possibly can, they can always say no, you’re never gonna say,
“it’s gonna cost you $500” for your R&D, or anything like that, $500 for your voice-over
work, Stunwin, you know, “I want $100 an hour,” nobody’s gonna say, “cool, we’re gonna give you 125.” And so, you know, you’re
better off saying 200, they’re like, “ah, we’ll give you $120, and you’re like, yes, I only wanted 100. Thanks, Gary Vee. (laughter)

– Hi, VaynerNation, I am
Sid, I’ve been working with Team Gary for the last 10 months. I’m a graduate student at Babson, and my question is a little
bit around you because like, how in depth I’ve seen you working, and, I’ve seen you go all
in when you were like, doing something, but
then we also, as a team, have seen that you step
back and see things in a wider perspective and
then you change direction, come up with creative ideas. So, how do you decide when it’s like, a moment to just step back and reconsider? – That’s an interesting question. You know, it’s funny, you know, I always say to candidates
when I meet with them, meeting with a lot of senior people who are gonna run a
lot of departments here at Vayner in the future, and I say, look, you know me in the outside, and you think that I’m gonna micro manage a ton. What’s weird is I’m very the other way. Like, I actually have a lot of, you know, it’s, you know, I always
wanna ask, you know, I almost completely wanna reverse this to the ask Sid show because I’m curious how you quantify for, to me, this is a very hard answer for me because it’s just innate, right? Like, it’s just to how
I, I don’t even know. Meaning, yeah, I mean, I feel when I have to go deep, I feel like
when I have to go wide, I’m reacting to what feels intuitive to me at the moment, I’m quantifying the people that are involved in the situation. The market, it’s, you know,
it’s kind of like a feeling to understand what to do at that moment. What I think happens is when I taste it, I talk about, I use the analogy of like, blood in the water,
shark mentality, right? When I taste it, then I
wanna go all in, right? Like, then I’m like, let’s go, right? And so, but I don’t know how to quantify what it takes for me to taste it. I feel like it’s a combination
of me and my partner in crime, team, or individual
is now at a crescendo to like, to be able to really attack it, and I can like, really
go in, and there’s like, a cadence between the
two of us that allows us to deliver on it. You know, Sid, I think
that’s a shit answer, and I apologize. There’s some answers that
are just tough to, you know, like, it’s just, how do
you describe the feeling, but I do believe this
is the essence of what, why I always believe that entrepreneurship and being a business man
or woman is a talent. This question is the same
question of like, you know, like, how do you know
when to hit the high note? Like, when do you know it’s game time, and you’ve gotta shoot,
and stop passing the ball? Like, you know, when do you know like, how to like, like, being
a great surgeon, like, where do you like, it’s
just the feel and the rhythm of the game, and as a business
person, I’ve said this, Emily, you might have heard this, like, some of you guys might have heard this, I’ve been saying to a couple
people here and there, that the company feels
more manageable to me. Like, right now, I feel more in control of four offices and 550 people than I did when we were at 200. It’s just, it’s the rhythm of it. And so, that’s why I know it’s a talent. There’s nothing I was taught,
there’s no blue print, it’s just being one with the business. So weird. But it’s what it is, it’s
like, it just, I understand it. And you know what’s funny? I don’t think it’s right or wrong, I think what you’re observing, and I know you’ve been very observant, which is why it was a fun question to hear from you, it’s right for me. You know what I mean? It’s not the right thing
that you need to go and deploy against you, it’s
not right for your start up, it’s what’s right for me, and what’s, the one thing that I do love about myself, and this is just flat out, I don’t let, nobody has any equity from
my parents, to my brother, to my most trusted
employees, nobody has impact, or can wait, make me
waiver, or dents that belief in me, and it, and that thing. An that unwavering has brought me enormous amounts of value. It’s like, just like, just the
strongest thing in my world. Like, me and the business
at hand, you know, in harmony without
allowing any other voice to even have a peep in that direction has been very, very important to me.

you meet a co-founder of a start-up. What can I, or, that person do? – Oh, this is a hypothetical question. – To convince you to meet their team. For five minutes. A minute. – Well, you, that, I would be
more than happy to do for you. In general, it’s just a
little bit of serendipity. I get asked all the time,
I get pounded all the time, like, living my life, like,
going to school functions with my wife, or parties, or
just living life right now, I am fully in, I get pitched mode. Right, which is, for me, super flattering. I’m humbled that I’ve hit a status where that’s what people want from me, and so, my money or my time, or
attention, or points of view, all of it is still
humbling and interesting. So, you know, for you, that’s a done deal we’ll schedule that. For everybody else who’s
watching, they’ve all tried. I’ve got, there’s people
who are watching right now who have emailed me 90
times, who have hit me up on social media 90
times, and who will never get that at bat. It’s literally just the
serendipity of it all. There’s other people on their first email, or their first tweet, or
their first, you know, thing, get that at bat. I have so much volume
that I have no real way to truly have a system. My Vayner/RSE has a structure
where you can definitely go through that process and
can eventually get to me, but you gotta go through
the Phils, and the Shauns, and the Kevins, and the
Ryans, and the Chloes. So, you know, that’s
it, that’s the answer. I think one of the really
smart, strategic ways, hypothetically, is to
actually get an internship at VaynerMedia, put… – Slowly. – Put in good work. Finagle your way into
the #AskGaryVee Show, where, on the spot, in
front of the VaynerNation, you can ask the question,
which then compels me to actually do it. That would be something
that I would consider. – That sounds like a very smart person. I think you should meet them. I’m just kidding. – Hit up Matt, let’s do it.

Has there ever been a point for you where you’ve kind of been
overwhelmed with options for where you wanted to go,
kind of, in your career, and life and what was
the thought process, and the decision making
process you went through when you ultimately made a decision? – I think it’s happened
more, unlike what I think you’re going with your
question as you’re younger, you may be in school,
there’s a lot of options. You know, to me, I was
set at your age, right? I was, I mean, I barely went to college, I was like, I that badly wanted to go into the family business and do my thing. Where I started having
these things happen really is more of like the last
five to seven year phenomenon where I’m crippled by business options. Do I want to be a venture capitalist, do I want to start companies,
do I want to do more econ, do I want to do TV shows? Like, I’ve had a lot
of options in the last five to seven years, and I think for me, you know, what I like to do
is run on two parallel paths. So, here’s my piece of advice. One, I’m constantly debating them, right? I mean, you just have
to, you’re a human being, you’re thinking about your options. But I’m always doing something. I think the thing that bothers me is that people are
crippled by their options, and then actually aren’t
doing anything in parallel, they’re lollygagging while they decide, and to me, whatever you’re deciding, given that these should
all be loaded questions, whatever is in your option
point, you need to be doing. Right, you need to be executing. So, if there’s three
or four tangible things going on in your mind,
you need to make sure your internships, your
free time, you know, whatever you can do to let you taste them and get context around them
is what really matters. – Sweet. – That’s it, good. – Awesome.
– I thought there was gonna be a follow up. – Oh, in terms of that, I mean, that makes a lot of sense, just… – It’s about execution, right? Like, to me, what I was
doing was I showed up on TV a lot, I did angel investing, I ran VaynerMedia, like, I
was doing all these things. I think people are
confused that you could be doing a lot of things
at once if you’re able to stretch that rubber band. – But how much of it
would you say is like, following your passion
versus kind of like, trying new things, and
experimenting, and seeing… – I would never try anything
that I’m not excited about. Like, to me, when I hear you
say following your passion, literally, what I heard is,
how much is it about oxygen? Like, to me, that’s the only thing. Like, everything I just
mentioned are all things that I want to do. Like, do you know how
many people have asked me to go into politics? – I’d vote for you. – So, but I don’t want to do that. And so, I’ve never pondered that. Right? And so, you know, to me, you know, teaching is interesting. I think I’m a modern teacher,
I like it, I love this, but I don’t wanna do
it, I don’t wanna do it in the way that USC actually wants me to teach a course. The guy that I came, and did that course, where he’s like, look,
we’ll set it all up for you, you can be a professor. And there was a part of me
like, my mom would really get a kick out of that,
but other than that, I’m like, I don’t wanna do that. And so, all of it has to do with passion, but you can have passion about a lot of different things. So, to me, if you’re
contemplating anything that’s practical or money
based, get the hell out. Like, oh, I can go into
finance and make more money. That’s, like, I think
that is a terrible idea.

It’s Kelsey Humphreys, we are taking a quick break
from shooting The Pursuit, and I thought I would send you a question. But I have to say, you are killing me. Because I keep recording questions for you and then I go to post it and you already posted
like, three new episodes and four long Facebook posts, and you answered my question. So I hope that this question
makes it into the Golden Era. – [Gary] Oh, that’s a real fan. – My question is about having
two different audiences, and how you juggle them. For example, the audience for #AskGaryVee is very different from your ideal client from VaynerMedia.
– [Gary] Good observation. And for me, I get a lot
of opt-ins and traction and comments from my audience when I talk about how I’m still a rookie, and my show’s only six months old, and I’m still figuring out what I’m doing. They love that. But, I’m worried about potential guests and potential sponsors not
wanting to work with someone, whose content is about
how they’re a rookie. And I think a lot of people deal with this when they’re trying to
take their client base to the next level, but the content that
they’ve been putting out is on the previous level. So, tell us what to do about that, Gary. Thanks. – You got it, Kels. This is a very easy
question to answer for me. The answer is, the part
where I sell for clients, I’m selling them the
services of VaynerMedia. In the beginning my ability,
now our agency’s ability, to help use social media
to drive business results. And that’s just a separate
entire conversation from the content of the show that is helping a lot of entrepreneurs. And this is not made for
branch managers and CMOs of Fortune 500s, other than the ones that
are passionately pursuing other interests maybe financially, or thinking about outside
the corporate environment. And so, this skews more
entrepreneurial things in that nature. I think that you can’t
be crippled by that. it sounds like to me, in
that way you asked it, it was a great question. My curiosity is, are you using the show as a gateway drug to clients? That’s where your rub is. For me, I’m not using this show as that. And so, I’m not concerned about having- they’re very church and state. If you view that what
you’re doing on this show, or how you’re going about it, is the same service that you’re
then selling to a client, well then you’ve got a problem. Because you’re admitting to them that you’re only so far along the way. And so, me being a personality
around business questions is very different than
me being an operating CEO of a large scale social and digital shop that helps clients execute
creative and strategy in those channels. It ties in a little bit, because I use my tactics like the– Share Monster (monster voice) is there like fire coming out?- to learn what that means and then maybe, a Dove Soap or a Toyota
can then use those tactics to make those things happen. But, I think that’s the disconnect. – [India] Only one you need.

“When you’re business
is successfully growing, “when do you start another? “And how much time do you devote to it?” – I think it comes down to who you want to be as an operator. Travis Kalanick, CEO of Uber, really taught me a lesson
a couple years ago. When Uber was starting to
take off, he became the CEO. We did angel deals together, and i was pinging him
about this hot angel deal. And he said, “No, I don’t
do angel deals anymore.” And then I pinged him about a talk. And he says, “No, no I’m not gonna talk.” And it was just very focused. And then he’s basically in that Bezos, Steve Jobs, Zucks mold, which is, this is it. This is it. This is the job I’m gonna
do for the rest of my life, and this is my career. I already, clearly, am on my second oofy business. I think I’ve got two
more, three more in me. And so, I’m gonna be an
entrepreneur that has, you know, four or five businesses, is my intuition, India. Clintus. And so, I think it comes
down to who you are, right? And what you want. Like, what’s the size level of a business that gets you to go
into a different place? I mean, VaynerMedia
next year, revenue wise, is going to substantially, probably pass Wine Library’s
biggest year of revenue. So I’ll be going into new territory. Am I an entrepreneur that likes that 50-100 million dollar revenue place, then I go away? Or am gonna see? It really just comes down to a lot of different circumstances. I do think that you need
to question, the question. Which means, if you’re already
asking me this question and thinking about going
on to the next thing, you need to figure out how much you love the
current thing at all. Are you just trying to pass it away? I think there’s a more
interesting insight to that. I think everybody who’s watching the show, needs to think about, are they happy with their business? There’s businesses that you could be making $200,000 a year in, that could be holding you back. ‘Cause it’s a ton of money,
you might just not like it. And so, I think there’s the like factor. For me, I will run this
business, VaynerMedia, as CEO, as long as I love it. That’s really the answer. I mean, I’m glad I got to stick here, because I kind of used a financial proxy as the justification. But to me, as long as I
love it, I mean it could be. But my intuition tells me
I’ve got a couple more. So, I think it comes down to you. And I think it also comes
down to infrastructure. If Brandon Warnke and Justin
Novello and Bobby Shifrin and John Kassimatis and Bryan
Delatorre and Geoff Thurose, if they weren’t in place at Wine Library, along with my dad, I would still be there. VaynerMedia, I mean, some of
you have been here for awhile. VaynerMedia is a helluva
lot better shape today for me not be around, than it was a year ago. I mean, a helluva lot. We’ve gotten dramatically more senior. People have grown. But, I think it’s still
maybe a couple of years away before I feel like it can
sustain and grow without me. And so, the practicality of
this decision matters as well. India, wait a minute, how
did we not talk about this?

“decisions you’ve stopped
making or put on autopilot “in order to maximize your
brain power for the day?” – That’s a great question. Thank you India, and No Fun Press. I’m gonna blow your faces off. Almost all of them. – Whoa, whoa. – Almost all of them, and
what I mean by that is, I fundamentally believe
that I recognize for me that 99% of things don’t matter. I mean, you guys roll
with me, you know, right? Like, I don’t care, fine. Like think about the lack
of micromanaging I do, the lack of being weird, you know. Really the only
micromanaging I ever did was when I would make Zak photoshop out my double chin during the fat years. I really really really
believe that most things don’t matter, and so
what I do is I put people in positions to succeed, I recognize, I do believe that most
people that do things for me or with me, especially if
they’re tasks that I can do, don’t do them as well as I do. I’m like every other person with ego and skills and all that. The problem is, I recognize
I can’t do them all. It’s about how you look at ’em. DRock and I had an interesting
conversation the other day on a different subject, but it was like, you can look at this, or
you can look at this, right? And that’s how I look at it. I could do all these 29 things at an 11, or I can outsource that
and let all of them be eights and sevens and sixes and fives, ’cause they don’t mean that much, and I can focus on whatever’s
left for me and do it at a 37, or an 11, just to
make the analogy proper. So I think most things don’t matter. I go with my intuition to focus
on what I should be doing. That’s it, that’s it. I’ve been able to level up in my career by leaving my ego at the door and recognizing that other people could do it better, and if they don’t do it
better, that their eight is as good as my 11, because
the end result of the marketplace judging is an
eight and 11 is the same god damn thing, and my
time and energy can be deployed against something bigger, while, optically, back
to the prior question, we’ll focus on something
like VaynerMedia where holistically people
thought a waste of my time, I knew what my 25 year,
40 year strategy was, and so that’s a scoop, India. It was a good day here in the streets.

“Which of your views do
you think has changed “the most in the past five years and why?” – Oh, we’re coming out strong. Which of my views has changed the most in the last five years and why? I yell at everybody to
not draw lines in the sand but the four, five things
I actually care about are pretty hardcore lines in the sand. You know, I’ll talk about
some things that have changed. I think that I’m a better communicator as the CEO for VaynerMedia than I was with Wine Library. I think that I hate confrontation
and negativity so much that I lollygagged, and
it wasn’t easy for me to give critical feedback. I mean, even people in this room have gotten critical feedback, and have fundamentally benefitted from it, and it’s not something that I’m sure that I could’ve delivered
as a younger CEO, which is, I didn’t like it. I literally kind of took the role of like, well, if they’re not
winning in this environment, then eventually I’ll
just, they’ll get fired. If they can’t figure it out,
it’s so good, they’ll get fired and I wasn’t providing that value, so I think micromanaging along the way instead of letting complete capitalism and complete openness
kind of rule the day, is something that I’ve changed. You know, I don’t have that many, you know what’s funny about
that question, Brandon, is I’m over-the-top
passionate lines in the sand as equal as I am to being
willing to change them. I always like to say,
I’m a mobile, mobable? No, no, no. What’s that? Moldable, thank you. Modable dictator, movable,
too, and moldable. Make me! Moldable dictator, because I think that the thing the team will about
is, if you can debate it out, and if it makes sense to
me, I’m willing to try, I’m willing to test. So I don’t get too passionate about it. I’m trying to think. Kids, family balance, work life balance, profit topline revenue. I feel myself changing
on YouTube a little bit, in the current moment, like, you know, Jeff Nicholson on the paid team
is really selling me hard on preroll YouTube and it’s value prop and so that’s a rabbit
hole I’m intrigued by. Growth hacking, I think I was cynical to the term, I didn’t love the term, and so I would kind of like zing it, because I thought it was, I thought, like, Ryan
and other people in it, I thought were really great players, but I thought the term
was getting huckstery, but I very much value, kind of, you know, understanding, you know, result driven marketing, so maybe that. – [Steve] Are you any
risk-adverse in your investments? – Risk-adverse in my investments. No, but I definitely think
that I struggled a little bit to calibrate the 25 million
dollars in Vayner/RSE versus Angel 25 and 50 k for
the first three to four months, but I haven’t changed
my point of view there, it’s still jockey and. There is something I’ve
really changed my mind on, and I’ve brought it up recently. Dammit, I’m so pissed, I’m
good at this top of mind stuff. I’ll keep going with the show, and see if I can dig it up, or we’ll come back to
it in another episode. I’m very into changing my mind. I’ll give you a preview
to changing my mind. I will bash Facebook advertising in three to four years. Bash it. We’ll say that it’s overpriced
and doesn’t deliver, because that’s what always happens, the same way I bash banner pre-roll, and the same way I bash SEM to not being as good
as people think it is, those are my calling cards,
along with e-mail marketing. I’m definitely way more
down on Twitter today than I was three years ago, so, I don’t know if it’s like,
you know, it’s not like a religion change, but
the tactics I believe in constantly change, it’s my kind of, write similar books over and over. Sid, you’re smiling. Something happening on Periscope? – [Sid] They’re like,
‘we wanna ask questions.’ – They wanna ask questions. Periscope, why don’t you
calm your goddamn role for a few seconds and let me do the show. And so, my tactics change a lot, but like, you know, the core things, I believe in being good
to people bring value, things like that means you’re
having shifted that’s so much.

“What’s your top tip for a creative mind to start thinking like an entrepreneur?” – Derrick, this is a tough one, right? There’s so many creatives
that just don’t know how to be a salesperson, entrepreneurial. They don’t have that gear. They have incredible, creative chops. First and foremost, I
want to be very careful to try to mold you at tactics that you have no chance of winning at. That’s like me saying, how
do I want to start being a great painter? Well I can go watch YouTube
videos to be better at painting and go buy some good paint,
I can start painting, but I have a funny feeling
if I showed it to India, she’d be polite because she’s a wonderful human being,
but with her artistic eyes, she’d be like, yeah, no, Gary really, I could see some stuff there, yeah. I be like, fuck, she hates it. So to me, I’m very
concerned of forcing people. Just ’cause you may be excited about what I’m putting out there
or what society’s pushing with entrepreneurship, let’s make sure the right
answer to this question isn’t how do I go and find a
partner who is a business mind to team up with me as an artist. I can sell way more paintings
of India’s than India can, ’cause it’s just what I’m great at. That’s without me really knowing, truly, as much as we adore each
other, I don’t fully know your entrepreneurial sales abilities, but I just know mine are better. ‘Cause mine are better than all of yours. Just what I feel. That to me, is the answer
to your question my friend, and obviously I gave that answer
because I want to provide, one of the things I think
I’m hitting a roll on in this golden era, is
I’m starting to understand how to answer the question at hand, instead of picking answering
the question at hand or making it broad, if
you’ve been paying attention, this is my own self-critique which is why I think we have momentum. I’m finding a cadence
right now of how to answer the question and at the same time broaden it to make more sense. And so the real story behind
everything I just said, kids, is hey, don’t force
yourself into things that are not maybe naturally there. It’s okay to have a business partner, a team mate, an employee. You don’t even need a partner. Maybe you hire someone
to be the salesperson. Super important because
just like, how do I become X is a very dangerous game, especially if you just aren’t capable, really truly not capable of ever being X, or just being a two out
of a ten index at X. Were you better off spending four years to become a two instead of a zero, when what you could have
done is gone from an eight to a 12 in the thing that
you’re actually great at? Time is valuable, my
friends, time is valuable. – [India] Awesome. – Thanks India.

“today, without anyone
knowing who you were, ” “how would you find talent?” – Kyle, first of all I’m
gonna answer the real answer, and then the question I
think you’re actually asking. The real answer is, I would never, and this is going to give a
lot of people a lot of insight, I’m always trying to provide
value, Sid, as you go through your career, you wanna
provide value, so I’m going to answer twice. The answer is I would not
start VaynerMedia, I actually will never in my career
start a business, or be in a business that I don’t have
disproportional leverage from the beginning to
affect the outcome of the business, so the thought
of starting a social media agency, where I am not a
known entity, and I don’t have leverage with brands
already, VaynerMedia started much like the
networking video that Sid, was taught by DRock,
actually link that up DRock, let’s give Sid, this
is like a Sid episode. It’s a Sid explosion guys. Let’s have a little ding,
ding, ding right here, if you haven’t seen it
check out the video. I talked about networking,
and somewhere in that thing I said, let it come
to you, have the leverage. When I started Vayner, I had the leverage. I was already a known entity,
in this space, at that point probably for about 3 or 4
years, 2 or 3 years, brands were coming to me. I scratched the itch,
I reverse engineered. I had a business because it came to me. A talent came to me, because
I was known as a thought leader already in the space. To start a business without
leverage, either having the pure talent, I’m great at
cooking, you know, baking, and thus I have a chance. Maybe I don’t need to
be known for my baking skills, but I have the skill,
or I have the disproportional known factor. Now to answer your question,
you need to go out and network, ironically. If you are somebody who’s
inspired by me, listen, I see a ton of you 23 year
olds starting your social media agency because it feels easy, right. Like, I’m a kid, I know what Vine is. You know, remember these
businesses, need business results, so just because you
use SnapChat to hook up, or whatever you’re doing, right,
just cause you know how to swipe to the right, doesn’t mean you know
how to sell cups of coffee. So, I think what’s really important is do you have the skills first, second, you gotta
go out and network. If you’re starting an agency,
if you’re asking that question selfishly for yourself,
to what should you do, I think you need to go to
meetup.com, go to every social media meet up in your
general area, go to 5-15 conferences, big ones,
around social media, you know Social Media Examiner does
a big one in San Diego, like scrounge up the dollars
and go, network, network, network, learn, learn, learn,
follow people, multiple people, because they’re all
bringing different values. Learn, learn, learn, engage
on Twitter, it’s the open cocktail party of the internet. Engage with people that
are engaging on comments within my Facebook posts. Become parts of communities, leverage, remember jab, jab, jab,
right hook, don’t go in there and be like, “Hey, do
you wanna work for me?” Like, become part of a
community, then leverage the aspects of being part of that community. – [India] Nice. – But it starts, India, with
becoming part of the community. Like I don’t wanna glaze over that. I appreciate your nice,
but I want to make sure we really get it here,
like you’ve got to become part of the community, and
then you can leverage it. Don’t tactically be, don’t fake the, don’t go into the reddit
and your first post is spam, right Steve?
– That’s — – Because you get fleem to
death, and I think a lot of people try to do that,
and they think they’re clever because they’re patient for a
month and acting like they’re part of the, People can sense shit. If your intent was to
become part of the community just to extract value
out of the community, people can sense it. – [Voiceover] Tyler asks, “In
a Snapchat/Instagram world, is