becoming more crucial to businesses
custom maps and much for them you tell me your media got it ok understood and
so what is the question going through the next half decade 2016
through 2020 and you have the chops to build an incredible app that people will
use like okay yes my just my belief is that that’s far and few between even the
Fortune 500 companies let alone rick’s lobster roll stand in st. Louis Missouri
right so you know I think the answer is yes but the commitment and dollar amount
and energy that needs to be deployed to building in consumer app that actually
brings value to individuals is very very very difficult I mean even things that
are hard core utilities like banking apps like are doing well but you know
not as well as you’ve really got to really think about it just hard it’s
really really hard so I would say for the ninety-seven percent are watching
here I would not recommend building an app for your business because I just
don’t think you’ll build it won’t be able to have the right ratio of the cost
of it for ya just just to be it’s kind of like you know it’s kinda like it’s
kind of like web.com 1996 95 97 98 I was there are a lot of people spent if the
$100,000 on building their website that the website then bring them any value
because they make a good enough website there was enough demand for their
website I can see I know what’s happening now and I could see it getting
worse in the small mid-size business world of building apps are yes you think
it’s necessary to learn the rules before you can break them that’s a really good
question do I think I think the answer

“as an entrepreneur sometimes. “How do you cope with that feeling?” – You know, for me, I’m built for it. I wanna be lonely. I want to struggle and grind
and have all the pressure. I’m gonna take the last shot in the game always, every time. It makes me simpatico with Staphon’s idol Kobe, the black mamba who’s on this amazing, it was funny, I was
working out this morning and I had to do some cardio
stuff that was hard for me, so I’m like Mike, put on TV
so I can watch Sports Center and not think about what
we’re actually doing, and I caught the clip of
the way Kobe last night in Philadelphia, and I said to Mike, I said, you know what’s
so awesome about sports? It’s that if you time it
right, and you know it, you can have this kind of farewell tour, so I’ve been thinking about
my farewell entrepreneur tour. I don’t know how to do that. I’m gonna be like 89, 97, be like eeeh, but you know, I don’t even
remember the question. I just wanted to talk
about Kobe’s farewell tour. What was it again? Oh! Being lonely. Look, the reason I brought up Kobe is, Kobe wants to take the last shot. Winners wanna take the last shot. You want to take the high with the low. When you are truly an A, and
actual pure-bred entrepreneur, you don’t know anything else than getting the accolades or getting shit on when you don’t execute. Actually, from first, you
know, it’s really interesting. I had a 100th of a second,
because I’m concerned about macroeconomic climates, for a 100th of a second yesterday, which is unheard of for me, I was like woo, what if Vayner took a step back and I had to deal with
people being like, oh, you’re not running this business well, or what’s going on? It’s so funny. I thought of it for a 100th of a second, and then I got so happy. I got so happy because
I quickly thought about the second chess move, which
was, for whatever reason, couple of our clients,
as you know, are starting to become very big clients
and I don’t like them being too much a percentage of my business ’cause they can go away the next day. I don’t like that, so that maybe is why it popped up in my mind. Or, I also think we’re in
a bubbly kind of world. You’ve got terrorism activity,
you’ve got Wall Street being too bubbly for
a long period of time. Anything can happen. Things can happen, and
so it was funny for me when I thought about it,
because that’s my job. I’m lonely at the top. I have to worry about
everything and make sure I’m hedged and ready and mentally prepared for anything that could go wrong, and then I got excited
about the second chess move, which was the thing I live for, which is the I told you
so when the doubters came and said, oh, you misplayed it, you didn’t think, social
wasn’t as big as you thought, you didn’t see this coming, then being able to navigate
through those choppy waters. I often talk about
being a war-time general over a peace-time general. Anybody can look good. Anybody who’s watching
or listening to this show can be an entrepreneur
now, ’cause shit is good. When it gets tough, when there’s not people throwing around $25,000 investment, when you can’t put up
your idea on Kickstarter and everybody wants to give you $100, because the economy’s crap
and they need their $100, that’s when the cream rises, and so for me, the way I deal with it, I, the way I deal with it is: there is no dealing with it. It is my DNA. It is my only known gear. I don’t even understand
that damn question. Now, I recognize that, to take
myself out of the equation and try to answer for the whole, look, you’ve got to put things
in perspective, you know? If you want the accolades,
if you have the audacity to want to be somebody that is successful, let’s play the data. If you want the audacity
to be a millionaire, which is by percentage, almost impossible. There’s very few of them,
if you really break down. Let’s play some math here.
Let’s keep it unemotional. If you want the audacity to
be in the top 1% of Americans, which is a very rich company, company! Country. Probably company too. Country. Are people in the hundreds of
thousands of dollars a year in revenue, not millions. So, we’re talking about a
very small group of people that are able to get to this
extreme level of success in business, and we can have shows about, actually, you know what, I
was going to point at India. Danielle, tell India, we
need to do a show about life and not business stuff, but
in the context of business, life happines, and there’s a million ways, and we ranted on it the other day, but if you want the audacity
to be a millionaire, to be successful, to write books, if you want the audacity,
don’t you understand the crap that comes along with that? Like, I wanted the
audacity to be in shape. It’s come with a lot of crap. It’s been a lot of work. I’m 18 months in, and I
said this the other day, on my fitness video, I’m
not sure I would do this if I saw what I would
look like 18 months later, meaning I look a lot better, but damnit, I would have been like really? For every single day for 18 months? To wake up at four in the morning? Like, I’m going (mumbles skeptically). You deal with it because it’s
a very small price to pay for all the phenominal
stuff that you headline read and you aspire to and you dream for. The problem is, most of you don’t want to eat that shit to get there.

“price objections when
attempting to close a sale?” – I assume price objections
mean that you’re asking for too much money and they
don’t want to pay that? What’s your take on that, Danielle? It’s not an easy show, to
just come and get to read and check out. – Are you sure? – Yes, I’m very sure. – I guess I would say if you
give them a dollar value, kind of like we do here when we give statements of work to clients
where they approve it, they come back with requests to take down or gets higher. – Do they ever request
to charge them more? – Sometimes they ask for more things, and then you do change orders, and you do get more money that way. – Love it! Look, I think it’s moments in time. Early on, when I was
building Vayner and I needed a leverage of clients and
logos to tell people, yes, it’s not just I did it for
myself and my family business, but for, at the time,
Campbell’s, the NHL, Pepsi, that mattered, and so I
was willing to take less. We’ve talked about spec work ad nausea if you watch the show. The DRock story. So I think it’s a leverage game, right? Like who has the leverage, and so I think that every transaction
has its own cadence. There is no blanket statement here. You have to understand
what your product is worth, but you also have to
think, and this is where romance kills people. You say that you’re worth $150 an hour, and you don’t quantify that
you need this client right now because there isn’t good deal flow, or you want to buy a ring for your girl, or you need to do different things besides just shoot weddings
because you want to show a better portfolio to get other business. People are not using other
variables and they go well I’m worth $1.50! Fuck you! You’re worth $1.50 in your head, the market decides what you’re worth. You’re worth $1.50 if
people will pay you $1.50, consistently, always, always and forever. You’re not worth that, look,
there was two years ago where I prematurely tried to
raise my speaking fee higher, and the market was like that’s great Gary, and you’re the best speaker ever, and this and that, but that is just not where your price is at,
and so you’re not entitled to anything other than
what the people that are buying your stuff agree to. What you need to be smart
about is understanding when’s the right time to negotiate down because it’s in your best
interests, or when are you negotiating down for no reason at all and you’re declining your value. That’s on you. That’s
being a good salesperson. That’s being a good operator. So, I think that everybody
here needs to have a balance of both. You have to pull from opposite directions. When is it in your vested interests? And then you deploy humilty
Kool Aid at scale, right? The amount of times I will deploy humility in a world where my ego
is on fire is off the, you know what, Staphon, I want fire here. Ego fire. Give me ego fire. I’ve got nothing but ego and bravado, but there’s plenty of
times I deploy humility ’cause that’s what that
moment’s game needs to be successful, and so I would tell you to not deploy romance. This is this and that. Deploy practicality of the moment.

“for someone who finds out
that they’re not cut out “to be an entrepreneur?” – Oh yeah, I get it
Malik ’cause you played, I’m just kidding. Being an entrepreneur
is not some great thing. It’s just as good as being anything. It’s just as good as being
a great, I mean listen as much as it’s amazing for
me that I inspire people to maybe build businesses
that then is a gateway drug to happiness in their
life, I’d be, I’d feel really compelled to be financially secure, have better work, life
balance and be a brain surgeon and save people’s lives on a daily basis. Like there’s a lot of things,
or like some of the things, do you know, you know maybe
not as financially rewarding but if you’re wired to be
a great guidance counselor. Impacting teenagers through
those really difficult, and being a guidance
counselor in a high school for real and if you’re not
mailing it in and full of shit and only wanna be there nine
to three and you’re out, if you really are in it. It just comes down,
you know it’s funny, so that would be cool to
be a guidance counselor which leads me to the point
that made me think of this which is if you’re really passionate. And I don’t use that
word as you guys know. I kinda stay away from that
’cause I think it’s kind of a bullshitty word, but if you’re
truly passionate and really into what you do and you
really give it your all. Like if you really do, whether
you do it for yourself or within an organization
that you believe in or within an organization
that you think will get you to the place you want to be one day. Which is really what I try to build here. Which is one of those two things right? It’s a place you want to be,
around me and that energy and that success and that
machine for the rest of your life or you feel like the
things you learn at Vayner over a two, six, 12, 19
year career lends itself to the things you want
to do in the future. If you’re lucky enough to be
in one of those scenarios, regardless of what you do, if you passionately get up in the morning. If you got up this morning
at six a.m. like I did and were fired up to go, of
course ’cause the Jets won, but fired up to go and your
to go was you’re gonna go in the office and from nine to
four you’re gonna clean teeth and work on cavities ’cause
you’re a badass, motherf- dentist that loves the teeth
game well then you’ve won. My advice is if you figured out
you weren’t an entrepreneur, well then you’re just like
one of those contestants on American Idol. That went there, you gave
an at-bat, good for you, kudos. You stood in front of Simon
and he said you f- stink and you’re like crap and then
you went home and it aired a couple months later and
everybody laughed at you and on Twitter they said you
stunk and you’re like alright maybe I’m you know weird
and maybe I can’t sing. Now what you need to do
is comma, move on and try to figure out what you can
do, what you are good at and more importantly what do you love? And then there’s the other big
semicolon, I don’t even know that’s definitely not the
proper grammar, but like there’s the other parallel thing. Which is you don’t give a
crap that you suck at singing. You can’t breathe and believe
that you can do anything else. You’re just gonna sing. Awesome, go get a job at a karaoke bar. Go, work at a music store
and just sit there all day and sing. There’s absolutely this remarkable balance of what makes you happy, what
makes you the most money. Some people are just blessed,
lucky or grind their way into it or were born with
the talent of like being able to do both. I would tell you that if
I could make enough money to make me happy because I
want it, because I like it. I like the game, it’s the
game of it more so than it but go, I’ve often thought
about fully retiring and just garage saleing. You know? But the problem is I just have
too much other ambition and other things I want to do and
it’s really not predicated on the money but like the
garage, I’m very close, I’m one DNA strand away from being a guy that makes $87,000 a year
garage saleing every day. And that’s cool and I have
so many friends and relatives that are rip crap happy that
tried to be entrepreneurs, failed just like I would fail to be a professional
hockey player or a singer, and have gone on to
massively happy, it’s just about being happy and so my
advice for an entrepreneur would be dust it off, be
like alright that’s not me, even though it’s a hot
thing to be right now, and let me go figure out
what I can do that is. To me the magic is what’s the
thing that you can do the best that you like the most? What’s that cross section? And then that’s a great place to be right? It may not be perfect,
you might not be like Kobe who loves playing, you
can see it in his face, loves playing basketball more
than breathing and happened to be phenomenal at it which
is why you become Kobe. There’s a reason there’s Kobe. There’s a reason there’s Madonna. There’s a reason that there
are these one-named people. Cher, you know, there’s a reason, let’s cut to the chase. Because they happen to have
at the inflection point, the passion and love and
desire and the talent for that thing and found that thing. Which is a whole nother category of things to be successful. I feel like I’ve had
that but I also recognize in so many not that exact thing or the upper-middle class version of it. The eight on a 10 point scale, the 7.2, the 9.1, the 5.4. That’s what you’re lookin’ for you know, that’s what you’re lookin’ for. And then there’s the balance
of risk and practicality. So many people are not
born with the risk gene of an entrepreneur. You’re just not willin’
to take the chance, it’s just too scary. I just don’t know the other way. It was too scary not to get F’s for me. I’ve always fought the system. I can’t conform to what
people think is right. It’s just not how I see the
world, it’s just not what I see. So, I think tripling down on you. If you found out you’re not entrepreneur, you probably weren’t
self-aware to begin with to realize that you weren’t
gonna win in that anyway. You’re probably just following
a narrative of what’s sexy or what’s attractive and you need to take a big boy, big girl
step back in your life and say okay let’s get really real with ourselves. What is the thing I’m best
at that I like the most and then triple down on that. Put yourself in that position. Quit your job or quit the failed startup and go start whittling
wood ’cause you might just be great at it and you can
sell the goddamn little statues in an amazing museum shop in Wyoming. Be happy as goddamn hell. Make a good buck. You’re one Instagram photo
away from somebody saying look how amazing this is. Now you’re the wood
whittlinger for the celebrities and like this is real,
you know but this is real. This is how shit goes down and it’s funny and I know it’s a funny thing. I’m glad I got you India but
what do you think happened with DJ’s? They just loved it so much
and so they made 500 bucks on the side at parties. DJ AM, I watch Doc U, and
then he became the one that did it for Madonna’s parties and then he got paid a million
dollars to be the DJ in residence in Vegas. Funny things happen when you
triple down on your strengths. A lotta times the world comes to you. A lotta times the world comes to you. It may not seem like you
can make, too many people are like I’m awesome
at this and I love this but it doesn’t make a lotta money. I hate that because that is
the place to go ’cause all of a sudden the world comes to you. 1979 I’m a great chef and I
love cooking more than life but I’m not gonna be a chef
because it only pays $50,000 at this restaurant and I’m the help. Yeah until that 22 year old then in 1995 is 37 and celebrity chefs are now a thing and she has her own show. I mean like, that’s what I think. Cool, that was fun,

“do not come first. “Employees come first. “Do you agree or disagree and why?” – I agree and Matt, Matt? Matt, I agree and I’ve been
pounding that for 166 episodes, so at least 40 times, so
I feel very comfortable in kind of dodging this
answer ’cause I think one of the things, the repetitiveness
of the show is something I challenge myself with always recognizing there’s so many new people watching and there’s a lot of people watching
so I’ll just go very fast. This doesn’t get my juices
going and I’m not trying to diss Matt, I assume you’re
fairly new so I’m excited, it’s not even close. To me it is fundamentally my
employees then my customers then my own interests and
that has been the backbone of my success. I feel like you end up
with a whole lot if you go in that order and I think
my actions have spoken to that at this company. I’ve got a lotta people that have worked in the agency industry for a long time and have been surprised by how
hard I push back on clients. We’ve fired a client historically, which is sacrilege even
though people say it and so yes I think Richard’s correct. And I think anybody
successful like a Branson, that’s built an actual organization. Not as a single entertainer,
or as an investor, or somebody built a product. Somebody that actually built a
600, a 6,000, a 60,000 person organization or a six person organization, successfully recognizes how
much value in the people there really is. I also happen to like people
which makes it even easier for me so just keeping
it very basic I say yes. I’m curious to your strategy
of picking that question India. – Well, I know it’s been
awhile since we’ve talked about that POV you have and we’re getting so many new viewers and
I checked the last time we really talked about that was
like in the 40’s episode so. – Fine, come with real
data and answers India. No, really good job, yeah so
now that India’s guilted me into going a little bit deeper here. – [India] No I wasn’t–
– No, No listen I mean well I appreciate it, I’ll
go a little bit even further. To me it’s a very big deal and, and, and it’s so surprising to
me law firms, consultants, agencies, where they
actually sell people’s hours. That they’re not completely
infatuated with that process. I get it for Wine Library,
where like we were selling wine. The end result was a
transaction with wine. The end result here is a transaction with another human being
against their hours. So again if you were in a
business where that is the case, you run multiple gyms
and you have trainers, you again law firm, consultants. Anybody who’s listening
to this who has a business that people’s hours are being
sold should be religious, I mean cultish about caring
about their people and then anybody that’s selling a byproduct of it your results are gonna, the shelves are gonna be
stocked better at Wine Library. You’re gonna get a better
answer out of recommendation from Wine Library if you
care about your people, even though the end result
product is a bottle of wine or if you go into a bicycle
shop the end result is still selling a bike but if
Ricky is happy when he came into the shop and you come in
for a bike, he’s gonna spend that extra 15 minutes
enthusiastically tryin’ to tell you that this tire is better than
that tire, that shit matters. – [Voiceover] Jacob asks
“Would Gary take 20 minutes out

“I was wondering if you
get more satisfaction “competing against
yourself or versus others?” – I don’t compete against myself at all. It’s why I struggled with fitness, which I know I had a hard time. Because I made a new fitness movie. I don’t know if you guys heard. Staphon, you can put it right here and run in parallel while I’m giving this answer. I’ll give you a little room for editing. I’m really bad at competing with myself. So I’m not trying to make this show better in episode from 123 to
now, from 92 to now. I always love myself, I’m
always thinking that it’s good and that I’m good. I know it evolves, but I’m
not competing with myself. I’m really bad at that. Again, back to fitness, I
didn’t want to run a minute faster or have 20 more pounds. That wasn’t what it is. I wrote a fitness article
about how I needed to be accountable to somebody else. That was my hack. I’m very good, though with
competing against other people. I hate everybody else
that’s putting up business content podcast and video. I want to destroy them. I hope all their podcast
equipment melts tomorrow. And I wanna be the only person that talks about business in the world left. That’s how I get all the audience. I win, you lose, podcast McGee, yay. So I think I compete against other people, that’s what drives me. That’s how I roll. But I’m completely all
in, and me and my team, the Jets have two or three former Patriots on their team,
David Ridley, Thompkins right now. I love them with all my heart. That logo goes off their
helmet, it goes somewhere else, I despise them with all my heart. I’m very on team me, team
my things that I like. And I don’t compete within that self. I compete against
everybody else around it. And it’s funny. It’s how I handle VaynerMedia. They’re on my team, they’re my employees, I love them, even though I still love the employees that once worked here. Claire, a mutual friend of ours. We love Claire so much. I love Claire Stein, love
her with all my heart, just not as much as I used to. Because she wears the
New York Times logo now, now the VaynerMedia one. I can’t help it. I wanna destroy Claire now. (laughs) Claire, I love you. But I wanna destroy you. You know like, that’s just the way it is. That’s the game mechanics. That’s how I think, and it’s very real, and it’s interesting. When you get to really fall
in love with an employee, that has been with you, we had a couple of that with us for two, three, four years that are recently leaving,
and it’s very painful for me, I get sad. Super lower lip. Like lower lip. But I wanna destroy their
faces the next moment. Because they’re putting
on a different jersey. I just can’t help it. It’s just the truth. Yeah, but you know what’s funny, but I also, and you guys know this. I still interact with them. I help them with their
careers, so even though I get pissed at players,
after they lose the game they go shake the other team’s hands, I used to really get mad at that, the truth is that I’m hypocrite, because I do that, because I’m doing that behind the scenes,
and so I felt compelled to share that because I don’t wanna be a hypocrite. It pisses me off.
I wish I didn’t. Like I wish I could hold
the line, but I don’t because I like them. I love you, Claire. But I hate you. India.

“the end goal and the path to get there, “before you can begin? “Clarity before hustle?” – The clarity is everything. If you don’t know where you’re going, you will get lost. Ooh. I’m sure somebody’s said that before, but it’s the first time
I’ve said it and I like it. The clarity is everything. No question, my clarity
on my professional goal, the vanity professional goal
of buying the New York Jets, but more importantly the depth of that which is the process of
trying to buy the Jets, has absolutely, and then my real one that, psst, I don’t talk about that often, but once in a while on the show of like, getting everybody to be
guilted into going to my, like Sean you’ll come
to my funeral, right? – 100%.
– Awesome. So like, you know, that to me, allows me to interact the way, like making sure that
everybody comes to my funeral is probably the reason I need to get salty to have the tough conversations, ’cause I’m soft that way,
’cause I’m just love. And so, I’m just love. I also hate, I hate football. (laughter) So I think the clarity really matters. I think a lot of you,
and I’ve been reading a lot of your comments, especially on Instagram,
I’m really deeply entrenched there right now. So start leaving more
comments, ’cause that is 100% a place I’m gonna see them. By the way, actually,
let me take a step back. Thank you so much, Vayner Nation. The real answers to who are you. You guys saw. Like deep, like, deep. I’m gonna go review and read
every one one more time. I’ve read probably 40%,
I’m gonna read ’em all. Because, I’m just too appreciative that you actually did that. There was some deep stuff. Some very real stuff. Oh, join my email newsletter. We’re pushing that right now. (chime ringing) Ding. Link it, Staphon, in the YouTube and the, the YouTube and the Facebook. A lot of you don’t have your clarity. A lot of you are looking for the vanity, or the short-term things,
out of pain, out of ambition. And I have empathy for
both of those things. The truth is, you just gotta know. And it’s interesting somebody
left an Instagram photo of like, boring, about what I was posting, ’cause he was like, basically saying, I’m over trying to build a business. I travel a bunch, I don’t
make that much money, I’m happy as hell, and I was like, I replied and was like, I’m pumped. Like just so everybody knows, I don’t know if you guys are
getting tricked by the facade. This whole show, my whole energy is like, I just want people to be happy. Like, people pay attention to me, because I think they’re
gravitating towards believing that business
success will bring them a certain level of happiness. But like, I just want
everybody to know, forever, for the record, maybe
this is a Medium piece. For the record, while I’m salty. You can be pumped as
hell at $49,000 a year and boy do I envy the crap out of that. Boy do I envy, more than
anything in the world, somebody who is wired internally, to be able to get a commoditized job, where there’s a lot of them, to make a 40 to $60,000 a year pay, to then live a lower middle class, or depending on what part
of the world you live in, that you’re very excited
about just checking the box on those 40 hours, that is
not where your passion lies, come home and your whole
life revolves around the bowling team, drinking
beers with your buddies that you went to high school
with and never left town. I mean these are cliché
things but I’m being dead goddamn serious right now. Like, what the hell’s wrong with that? That’s (bleep) awesome! Like crap! That is tremendous! Like, that’s the best! I know this because I know
how upset I am about the Jets, that’s something I care about. I almost don’t care about
anything else this way, and it’s a better life. I’m a much happier person,
outside of my football life. Like, it’s great! You know, what is that whole thing, like, being naive is bliss,
or, what is the saying? – [Voiceover] Ignorance is bliss. – Ignorance is like,
there’s truth to that. Meaning like, it’s like
simplicity is delicious. That’s a good one, too. Like simplicity is
delicious, what is possible? Please don’t think
you’re watching this show because I’m trying to rah rah you, to working 90 hours a day. I’m just telling you what it
takes to make a lot of money in a hyper-competitive
business world in 2016. I’m not telling you that’s
the light to happiness. The light to happiness
is to be so self-aware, of what makes you tick, and go do that! But don’t (bleep) complain
that you’re not makin’ it, when you’re not doing actions to make it! Like, I don’t complain
about missing my family. You will not hear me say that. Because I’m not entitled to say that, because my actions don’t map to that pain. You’re just doing the reverse. You’re complaining! Like, woe is me, unfair! It’s not unfair! It’s talent, and work. Period. You wanna call it that
your parents had sex at a moment that turned you into a human, and didn’t give you a certain talent, that you subjectively wish you had? Cool. You think that’s unfair? Fine. I think you’re a dickface
because I think that the fact that you became a human being is the greatest thing that ever happened. But you’re more than welcome to say, oh, why am I not the prettiest, or why don’t I have Beyoncé’s voice. Like, fine. Like, shit I wish I was
6′-9″ and could dunk and pass for the, I
wish I was that LSU kid, light-skinned, friggin got moves, great! But it’s not what I have. Like, know who you are, go execute, but, if you sit and watch this
show on your phone right now, on the subway, and you’re happy. Because you’re so happy
where you’re going right now, whether to work, or leaving work, and going to the Knicks game. Or the lowly Nets game. Or your darts championship
with your homies. Like, that’s the only thing that matters.

“a higher demand than production capacity? “How do you manage
expectations when you have “two to three months of latency?” – You hire freelancers,
and you work on lower, what? (laughter) – [India] I’m sorry, I’m just nervous. – Ok, got it. You hire freelancers, and
you work on less margin. You go to your best people that
are there for the long laul, and you ask them to work more hours. So if they work seven hours, and they work 14 hours,
you can get more shit done. You adjust. You know, the end. You can’t be late for clients. If they want it, and
you’re late, you lose. Project manager, shaking his head, right? I mean– – PM’s dream. – Yeah, I mean look, here’s
something that’s subjective. The creative. Ooh, I like this video. Ooh, I like this sweater. Ooh I hate this sweater. Ooh I like your yellow shirt. Those things are subjective. What’s not subjective is,
it’s due on Wednesday. Oh we’ll give it to you a week later. They don’t feel good. So you either outsource with freelancers, and you make a lot less
margin ’cause it costs more per hour, or bites into your margin, or maybe you lose money
but you want to deliver for the client, and you keep
them longer and you play lifetime value, not the
ROI on every single thing. Or, you ask your team to step up, or you step up if you
have that capability. I’m not scared to make a video. I know Jason and DRock
can make it better, but I’ll do it.

“from telling blatant
lies about my business, “without stooping to their level?” – Craig, by recognizing those blatant lies have no impact on your future. Now, stick with me here. It’s hard, because you’ll say, “no way, Gary, it’s already had an impact. This person stopped working
with me because of that lie.” Net net with me, my friend. Net net with me. If they’re lies, and they may not be, let’s first make sure
they’re lies, my man. But if they’re lies, you will win. Lies have been, people have
tried that tactic on me, you will never, ever win that game if you’re on the lying end. Like, the truth is undefeated. You just have to be patient. So, the fact of the matter is, that’s too much on your mind. By you even asking me this
question, it’s bubbled up, and it’s really no different, and I’m sorry to use this, ’cause it’s an extreme version of it, and it’s obviously top
of everybody’s mind. It’s really, in some weird way,
no different than terrorism. Like, terrorism works
because people get scared, and that’s propaganda. Right? And of course things happen, but what they’re trying to
do is get people not to fly, not to go to Europe,
like, all these things. They scare you, they make these videos and say “we’re gonna go
after all these places” to scare people in those places. That’s how it works. That’s what that is as
well, which is like, they’re trying to propaganda your clients into believing that. But when there’s a net result a year later, two years later, when people are like, “oh,
Gary’s just good at Twitter. VaynerMedia’s not,” I mean, you know people said
VaynerMedia was gonna fail because I’m just a social media pundit, I’m just bullshit and
pizzazz, I’m all this? Well, they lost. Because now here we are. And so as long as you’re
confident in your execution, please do not spend time
going on the defense against your competitors
who are lying about you. Just go do your thing and let the results show for themselves. This is a very important thing. People get way too hung up on their negative comments on YouTube, the competition making lies about them. The results always speak for themselves. Marky Mark was not gonna
transition into a real celebrity, until Mark Wahlberg did it. Justin Bieber was always
just gonna be a teeny bopper until he put out fire. Right? Like, the truth always wins. Period. – [India] Nice.

“in the world we live in now,
how would you go about it?” – Well I think Maple, a
startup I invested in, Mike I’m not counting,
is doing it, which is, it’s a restaurant in New York City that doesn’t have a
place to actually go in. So it realizes that by
percentage if you play the math, especially in New York City if
I was to open it in New York, your economics are so much
better being a delivery company than actually having the
overhead of the restaurant. This is something I think
about a lot with Wine Library, which is a bricks and clicks organization. We have a lot of overhead to
run the store versus the dotcom and that’s how much energy
you wanna put against it, so I’d probably launch a restaurant that was very unique in
the way that it served patrons locally in a physical
restaurant environment, maybe open on Saturday’s only, and then the rest was delivery. Something clever, something
that gave it pizazz based on when I was open, and then, and then the delivery
would be the backbone and the infrastructure,
in a New York environment. Somewhere else, I’d probably go for, I’d find an amazing chef and go for, like, porridge, it’s what
I brought up the other day. I’d try to win on
something that other people aren’t doing a bunch of, like, obviously tacos and premium burgers, I still don’t think
there’s a hot dog winner. You know, it feels like there’s somebody that can win the
shake-shack hotdog game, so. – [Voiceover] Chris asks, “is
it more effective to market