hate wasting time but how do you adjust
on days nothing is going right now there’s no such thing luckily I mean I don’t remember they
were nothing went right first and foremost the way I really deal with it
if you wanna get them about this and love you know this is as long as
everybody’s healthy everything went alright I always quantified one business
doesn’t go well i default quickly to our business is bullshit about life you know
my kids look how cute my kids I look at your life like I quickly switch from I
don’t do well you know I’m not good at Welling I loved speed and I don’t like
wasting time dwelling complaining wishing hoping you know pondering how
you wish it was is the single biggest waste the time in life and in business
like the bottom line is we all wish things I wish I was six-foot-four the single best looking guy in the world
and the quarterback of the New York Jets won 19 straight Super Bowls I wish that
I wish that I mean I just wish that I wish that the same way that that’s funny
is the same way to wish that like that deal went through or that employee took
the job or that person didn’t quit or that concept didn’t work out I mean I’ve
had multiple divisions multiple strategies here at one at the
intermediate that haven’t worked in the last 12 months get were dismantling it
and so much like anything else you just like the next it’s the next play using
artistic stuff like you’re doing a Broadway play when you mess up the line
and just stop and just cry on stage you just gotta go to the next line we just
can’t keep moving forward and so how do I handle it easily I’m champ on this
issue champion I am an absolute champion on
this issue meaning like I’m prepared for the punches in the face I expect things
not to go well I it’s kind of the way proper Jets game Saturday night nobody
likes being around because I’m just devastated all bad gonna have a real do you know like I I
subconsciously like that but I like the Jets were I say that I would leave these
guys can tell you I’m only on winning in office at all times like I wish I was a little bit more
patient because I was so hungry to prove

what changed the most I mean you know a
million things changed I started understanding the industry I like being
an operator that learns the industry by doing instead of readings for not
reading Ogilvy’s book you’re reading at age I learned and so I think my ability
to run the company increased tremendously that pounding team of six or seven three
people were all kids all the beaches friends they shorten their men now and
November 22 they’re getting close to thirty which isn’t saying much bigger
companies we have different dynamics everybody knew everybody intimately now
that happens in pockets with tremendous culture but like not every person knows
everybody not even close anymore so you got that dynamic run all sorts of cities
were big company we’re going up company it’s a very very very different yet the
energy is pretty much the same the mission of the same which has helped
clients whether they’re an NGO non profit or selling bottled water helped
themself up communicate at the best possible price in the best possible
channels to reach the biggest possible audience to create that business result
and more poorly that will treat each other tremendously well and have a real
real community here because continuity is what I’m going for continuity built
speed things that people are saying about business when you are useful ball a lot of any
use it sorry for people to follow but when your offensive line with all five
of those guys play the whole season together as they work as one it’s really
magic it’s really quite interesting when you really understand how football is
played it so it’s really a team sport more than anything when those five plane
the whole season together or two seasons together three seasons together and they
have that unity and continuity they follow the flow and that’s what I love
and businesses the reason I W my people so much am I
wanna make it so great for them as I want them to your not because I’m some
evil like Colt overlord it’s because continuity breeds speed and
I W speed more than anything and so we’re not as fast as we used to be
because we’re a little bit bigger but I’m proud of the speed and the scrapping
of the entrepreneurial spirit we have 600 that is still at least a solid
version of the first eight thank you Alan Jack bender truck yet another from
AJ about you know about AJ’s request to

many people worried about their
marketing ability while their product is plain awful will chase I think this
comes down to something that I call ugly child syndrome what I mean by that is
you know at some level people are very deep into their product that spent time
in years and money developing their product and they’re stuck right like
they think that good marketing a great marketing can fix that product and
service your pandering if you’ve watched me at all you’re pandering to me right
now because you know that I love to say even the greatest marketing of all time
is not going to fix your ship product so like I get it and I agree and I think
the reason that people are in that place is it less expensive and seems more
practical to go and fix the marketing over your product to scrap your whole
business and start creating a new charger or a new car or a new show that
seems like a reset where is where is great marketing feels like a renovation
and most people want a patchwork and most people want a quick text and it’s
just human behavior that it’s tough to take a step back and say let’s start all
over that’s just not a place where most
people want to go even practically afford to go so this is a very common
problem for a lot of businesses and if you’re in that spot right now I think
you really have to debate if you’re better off kind of punting going getting
a job then going into more debt getting further along or the thing I think a lot
more about and so they’ll probably pound a lot more in 2016 which is opportunity
costs when you cut bait so that you can go on to the next part of her life
because squeezing squeezing a reason for juice for another year isn’t gonna get
you anything thank you sharp today I feel really
sharp i mean the audiobook these guys

“on today’s Tiwtter
executive ‘exodus’ news?” – Rochell, I think
there’s, I think that… So I asked for this
question to be on the show because I wanna teach
everything about optics. Meaning, when a new CEO
comes in and then there’s this “huge exodus,” a lot of
times it means the new CEO has brought in the people that they want. And they’re respecting
people and letting them leave on their terms. I don’t see, or these
people actually don’t believe in Jack’s vision. My intutition is, based
on Twitter’s track record over the last three to four
years, and I love Dick Cusam, one of my best buds in business
and I saw him recently, but results are results,
meaning it didn’t go good enough for him not to be excited
about the guy who invented it to be back in place,
though you might not like his personality, things of
that nature, but I hate when the media’s like,
everything is so negative. Like when I buy a company,
and become a CEO of it, because that will happen
in my career, and there’s an exodus, becaue big shot Gary is coming, let me promise you, anybody
that I wanted to keep would have stayed, because
I would convince them that I’m coming to do nothing but good. And maybe three or four
just wouldn’t see it, or they were best buds
with the former CEO, or they’re just tired. But please don’t get
caught up in the hyperbole of there’s a new CEO, we’re
still witihin the year of that new CEO, this is
common business stuff, period. Like, this is what always
happens, so you don’t know if they were forced out or
they were left on their own, I don’t know, even though
I’m close to a lot of the people involved. Because when I read those
headlines, I poo poo them because I am an actual operator. I’m not confused by them, I
know what real business is. Jack’s come in, he’s got a
different plan, some pieces fit for that, some don’t,
some people he might have wanted to fit for that, decided
they don’t fit for that, it’s just real life, it’s
not some huge conspiracy. I think that’s what I think. Like that’s what it is, I
just wanted to answer this question because I’m
stunned by how many people just accept very basic
narratives, when if you live it you know the real details
underneath, just like you know anything that’s in your world. My world is business, you know the real, I read headlines, I’m
like “oh,” you’re like “no, that’s what really happened.” Just like we’ve gotten
cynical to “leave of absence.” Did you see “Spotlight?”
– No. – Okay, it was about the priest
that did sexual harassment. – Oh yeah, I heard about it. – Their official, when
they were doing bad things was they got relocated on
assignment, or “sick leave.” “Sick leave.” So this “exodus” may
be on strategy, get it? Question of the day, actually educate me.

– [Voiceover] Stephen asks: “Gary, are you more of a
delegator or micromanager? “Can’t wait for the UK book tour!” – Both. I delegate everything that I think is not the single most important
things in the world. And then, I micromanage the things that I think are the most
important things in the world. Luckily for me, hence
why I’ve been able to build big companies. I don’t think most things matter. So, I don’t think I’m any
different than anybody else. I actually think that
everybody is a delegator and a micromanager. I just think my radar of
what’s important is different. Yes, we need to do something with that. That’s the shit guys. That’s it right there. I’m just like you. We’re all the same. We all delegate. We all micromanage. The difference is I don’t think most things matter. And, what do I mean by that, as I’m trying to think about somebody watching this for the first time, instead of alluding to people
that have watched forever. Most things don’t matter. That’s what it means. If I was like, I don’t know. I don’t think lighting matters
as much as DRock. I just don’t think things matter. I don’t think like one
client that’s going to put us out of business. I don’t think one employee’s
gonna kill our atmosphere. I don’t think a lot of things matter. I don’t think like a misspelling
in a deck is something that really matters to a
lot of people in my company. It just doesn’t matter to me. I just don’t think so. Guys. Guys, I don’t think we’re going
to lose the account, because we put the I before the E. And, if we do, (censored) them. Idiots. I don’t think not wearing
shoes in an establishment is the biggest thing in the world. Clearly, if you’ve watched DailyVee 1, some people do. And, guess what. I do not judge. Do not judge. Everybody’s allowed to do their thing. It’s just like parenting. I will never spew my parenting. I talk about it. But, it’s very holistic. Like, this is what I do, not what I’m telling you to do. This is me. But (censored) like. So ultimately, I think that I’m both. Like everybody in the world, I just think that I deem
what’s most important at a very very high level. You know what? A lot of you
are commenting about my five minute meetings. Most of you, because you’re
part of my community, think it’s great. A lot of comments on YouTube and Facebook. Like “Ooh, I like DailyVee because “Gary spends five.”, that’s nice. One comment. By the way, whoever said this is going to see this and be like “Holy
crap, he reads everything.” “I’ve worked at small companies where “the boss didn’t even know my name.” You know what I mean? Like this is cool. But, do you know how many people think it’s stupid? I have a lot of people
in my life that think that I’m very busy, and I
have a lot of things to do. And, why in the world? Gary it’s not scalable. It’s not sustainable. Yeah, you’re making that face, because you’re so in our cocoon. Just like, you know. Don’t do that. It’s not bad. Nobody expects you to do it. Not at this scale. And, you have a great culture. And, you have great intent. Just do that. I’m like “nope”. This thing matters to me. So micromanaging a hello into my company three to six months in, that a lot of people outsource to an HR person or to leadership. So, I do unscalable things all the time; micromanaging if I deem
them the most important. Pitching new business. I like to micromanage that. Because, it’s important to win business. Money helps me keep doing everything. Cool.

relationships to your social media and
you should do the same for customers and employees to follow many of your
employees and like comment on their personal content traditional management
which they know what they eat I follow is laughing when employees like were
closer we get to spend more time but obviously places imagine that it may be
entering the CD for four months and then I’ll show up on her Instagram and say
yeah and looked like her and her boyfriend you like this the creepiest
shit about type look I’m not following any company you because I’m not scared
of being sued because I we believe in my life that intent trumps everything like
you can sue on anything you like anything at anytime about anything I’m
so so the answer is held i sees the end what he say how does this say what is it
he says that that I watch a lot of the content of the ones putting on a
reference Lego India’s putting up like ok but does it look nice picture looks
something like you like lately nonetheless like I’m seeing what
everybody’s doing and there’s a lot to see it as funny stuff but don’t get a
public domain right like you know on Instagram they have to accept me if they
want to follow me like I don’t feel like I’m intruding because it’s the rules of
the game I’m watching I’m watching this I want to know them better to bring them
more my intent is to follow so I can make it better for them not show up on
your fired you drink beer too late at night intent is what trumps everything and
then I engagement coming from a good place and they get pumped like a lot of
employees are happy when I engage cause I think it’s cool and like my bosses you
know like you know to me like so I just think intention so yes I follow yes I
engage i dont give you a lot because I do have respect for like everybody views
these things definitely some tribes smart I don’t think anybody
uncomfortable but my intent is pure is sure you know what I want to be good I’m
doing it for good and so I’m not scared executives income companies are bad
often they don’t care about the employees of their intent is bad hey we need to cut fifty people from
payroll this year we let swallow people’s social and blame them for blood
that’s what happens when things going on that’s going on but not everywhere but
that’s that’s in can’t do anything you want like you know companies are highly
regulated Pharma financial they’re scared of the government’s suing them
stood up mad at the cut employees they’re just doing governance so that
they don’t become exposed as the company so I understand why I have letter of
intent if you are a financial service and your monitoring your people and your
not letting them use social media because the government makes you feel
that you’ll be fined for doing something that’s not intended to bad just protect
that got it but don’t look at a tactics freely back to the intent wright also do
anything ok but your police might not be not
awesome it might be more vulnerable things maybe our CEOs also scared of
those kind of maybe but up massively bored one day my
career I take a step back and change and 10th always changing Ask Gary are you more of a delegator or
micro manager can’t wait for the UK book

the evil said now you know because of course bro how are you sure
they keep that mentality so when they get to this point in life they keep the
power mentality to ensure success thanks so much for the question also lot more
clearly a branding genus you said power broke so many times and i think im gonna
say power broke 50 more times in like if you keep saying it just becomes real you
know why I actually think it’s impossible to do I think it’s very hard
to teach broke I don’t know how to instill I mean I’m forget about all my
investments I’m scared of having the teach my kids that because they’re going
to be in the power of rich that’s right missions and call you out your soft so
you know i mean look i mean it’s very hard to instill those virtues and i dont
know that I’ve been successful as an entrepreneur who’s become an investor in
stealing that into my investment investments at all I think what I’ve
done well it is I’ve recognized what they may be good at all you’re not the
power of hostile and broken all that but you know what you are you came from a
rich family you are seriously educated and I think you really understand
operations and your number two looks like they’re pretty hungry and broke
away like I really haven’t I don’t think it’s fair to to think that we can
instill the power broke in the same way that I don’t think anybody can instill
into me the hashtag power prep school right like like it’s just not part of
that DNA and so i think i think i think that’s a challenge as a matter of fact I
don’t read though I’d tried an audio book on my vacation at a bad time speed
it was pretty cool so I’m really interested in how you approach this with
the book and like how much like how do you how you instill hostile
or things of that nature has been interesting as outside investing it’s
been very hard for me internally I do you think you can do it
I’ve been very in the same way probably mom and dad EJ probably instill that in
to us right cause they work hard good in the same way do you think he’s also been
so hard he doesn’t let you doing so in the same way they think my parents
showed me work ethic and it was instilled in me I definitely see why I
think India works harder today get captured at run into you truly think
that you work harder forget about smarter do you think you work harder
because you’ve been so close to the bomb the son of hustle right after the son of
what what what do you think do you think you work harder because of it yeah I don’t use it rubs off from 100%
power broke all day I do so I think as an investor and I’ve empathy I know what
you do it’s on TV again it like it’s hard to do that from afar close in the
same way I think I’ll be able to pull it off my kids I think I think as an
organization for a lot of you that have 3479 12 employees I do think you can
still it and it’s a very funny way you do it by doing it only actions actions
actions the only way that you can do it is by you the leader of a company acting
a short way people can spend enough time with your investments and I think one of
the ways that are you crazy I actually have figured out a weird way to do it
but called daily be I had multiple people that are investments of my email
me about the first three episodes just 13 episodes billion like you might be
working harder to me and I haven’t made it yet and I’ve got like so actions released two subpar product or service
if so why did you learn from it tons of

by the way you know I think of franchise
business is probably very good for a lot of people when Burger King McDonald’s
and and Sonic and 7:11 of all these things when they’re doing the marketing
for you when I putting that sign in from the store people are coming into your
shop they deserve those dollars over already taken I don’t know the model
super well but I do know a lot of people that I’ve met in my life that are very
well often very successful and like when you talk to Mike he added that guy do it
or I that gal make their money odiaun 79 KFC’s like you know like so I
think the more interesting question is is a franchise business right for you if
you’re not good at building brand if you’re not gonna getting customers but
you’re a good operator you work hard you looking for steady income that may be a
great business if you’re a great mom like richard is for me would be idiotic
become a great market RI I can get people to show up two things I can get
people to come in why would I give up part of the action
as somebody that’s doing that as well so if I was to start a burger shop would
never go with the franchise I create my own thing but so I think the bigger the
business background for fifty sixty seventy years so great way for people
with less dollars to be successful because a lot of the work being done for
you and so I like the model but I think the question is is it the right model
for you make sure you know your skill sets and all the monies that you’re
giving up to corporate by kicking them dollars are they bring you value for
those dollars I definitely heard of people have started out pictures
business realized crap I’m good at these things like it didn’t know there was a
marriage there but for people that are not marketers don’t have to get a schism
seats I think it’s a very good model John
asked whether people on snapchat don’t

example 9 p.m. phone calls and
micromanaging asking for a friend Fred Nikki look i I don’t know I think a lot
has to do with you one of the great things that I’ve done steve is Steve you
know a lot of people here but steep steve was never afraid to kind of give
his point of view I think that I’m just scratching his own it’s worth it when
the point of you made no sense but but but him and I quite agree cadence where
and and this is something I try to do with everybody and the truth is of the
650 feel that comfort zone to be able to say to me like hey you’re wrong degree or this and that it’s up to the
manager and the CEO and the leader to create a comfort zone to create that
kind of conversation the truth is if this boss hasn’t which most and I and I
do recognize that then you just gotta either roll the dice and hope it goes
well I think he’s got if your gonna go to a boss and gonna say hey you stink I
do think coming with honey before you come with vinegar really matters i
really think the first taste of a conversation is quite remarkably
important I do think first impressions matter I think first impressions in a
micro-level a conversation matter I often had you think you guys have all
been on the receiving end of this or maybe not everybody but like if I’m
delivering bad news or like I want a little tweak its usually start with I
love you but more like you really crushing this it’s coming up expensive
like I think it’s important I think you gotta say look I empathy for your
managing a lot of things you might be the only person but anything you can do
to college that you have empathy to their situation a lot of times this is
the case I mean this is a big big common thing hey manager Stefan like I know
that you have tough managers of the view that are probably forcing a lot of you
or you know actions but I’m being affected by it how do we like this is a
problem so look the only thing that solves conflict is communication it
justice like justice like and so either you get
an and honestly this is a very weird thing to say I would also in parallel if
it’s killing you if you’re super unhappy if you wake up every morning dreading
going to work I wouldn’t parallel start creating some options for yourself
whether you want to jump into entrepreneur land or work somewhere else
just something that if it goes completely terrible like you know the
boss like fuck you in a week later you’re fired that you have some hedge because i dont
give advise him like I’m getting e-mails in a month like you got me fire like you
know give that some thought as well but there is only one answer I’ve given you
some context for it I could have made it nation short its communication you just
have to talk to the person about it there’s just nothing else you know what I like I like that i said
im snapshot like sending your questions

you can break them that’s a really good
question do I think I think the answer is no but I think you to pick up the
rules as you go in the beginning to then break them I think it’s ok to break the
rules with naivete and I think about being a media I don’t know anything
about the rules of agency world and I was breaking them without knowing that I
was breaking them and then as I pick them up the last four years I continue
to bring the ones that I wanted to break and I also learned quite a bit from the
first eighteen months when I didn’t know if I knew the walls when I first started
the intermedia I don’t think we would have innovated just as much as we
actually did so in a weird way I would actually say knowing the rules up front business and dot com I’m actually gonna
go with the different way often talk about naive eyes not knowing anything I
think the really great pattern is not knowing but then I respect the game I
respect the advertising industry it’ll just say oh we do it better i watch I learned I pay attention and so
it’s fresh money buys I don’t know the rules break them because you don’t even
know you’re breaking them and then as you mature into your 23456 journey from picking up the rules and
they continue to bring the ones that you think are worth breaking a special
because what you learn in the first eighteen months of not knowing the rules
will allow you to make really smart decisions of which was to break over
months 19 through 72 yep just smart I every one of them and I’ll take too much
credit