to reply to people, what about brands that don’t have a face? – Ben? – Ben. – Ben, that’s a great question. I think you create a face,
and you can create a face by renting a face, a la celebrity, or an influencer, or you
could go the Tony the Tiger or the Jolly Green Giant route, and I still think that Leo Burnett 2.0, Leo Burnett is the classic
ad agency in Chicago that was really known for this, creating these characters,
the Marlboro Man, the Keebler Elves, I think companies are not doing enough of create something out of thin air, and then allow it to be the face. I think it’s time that we brought back caricatures in businesses. And I think you could
do it in a lot of ways. I mean I think we see it
with like, app logos, right, like, it’s a little koala
bear, it’s a little elephant, like turn that person– that person, turn that thing into an animated character. I think it’d be really spooky slash rad if some, you know, chick
with a huge elephant mask was like answering you on– And obviously, look, you
can answer in human form, the way I do, or you could actually create the animation of that person– I mean, I think an animated
character replying in video form on social would go bonkers and explode. And so those are the two ways, very practical advice, rent it, with a celebrity, hey Drake, do this for us for the day, and people would be pumped and your siphoning Drake’s equity, but you’re renting. Or, do the hard climb, create out of thin air
the next caricature. (murmuring)

– [Voiceover] Rocky asks,
“What’s your opinion “of Nielsen ratings and how do you “benchmark traditional versus social media “success for big brands?” – Rocky, this is a great
question as you can imagine, this is the world I live in, I do think that all reporting, if
it’s not black and white and quant, hold on, Tim
is like being weird. Come here, look at, what? (laughter) Are you all right? – Yeah. – Good. So, you know, traditional
metrics, you know, reporting versus black
and white quantifiable data on the back end are very different. Attribution models done on the web, the whole way where you
can see the whole funnel, you can take more in that
than you can the reporting, and whether that’s
reporting from traditional, like TV Nielsen’s, or
even digital reporting, like there’s plenty of digital reporting. And so you gotta look at ’em differently, and look, I’m a very big believer in branding and marketing,
what are called qual data, and so to me that stuff’s very important, and I believe in brand. I don’t look at the hardcore
quant data of this show, I think I’m building
brand, I’m bringing value. Over the last several episodes, I felt an absolute uptick
in my Twitter stream, and the Instagram comments
of the show’s getting good, I’m bringing, you know,
literally in the last week, anecdotally, not hardcore data, I’ve seen like 13, 14
people tweet or Instagram about like, how the more they go into my rabbit hole of content, the more value, or like he’s really hitting his stride, so I can feel it. It’s like a branding thing. Like I can feel this
show and the last show and the last show, like
we’re taking it up a notch a little bit as we head into the crescendo that is episode 100. And so I think they both matter. If I’m looking at data, I’m
gonna look for something as pure as possible, and so in general, digital stuff attracts me more. But I think there’s a place for both. – Hey Gary, what’s a
good place to get pizza?

“to change the name of my
company’s brand Sasquatch Fuel. “Should I change the name to something “that includes the name of our
unique pouch like Omni Fuel?” – Andrew, I think a lot of people that are watching this show are gonna say, “He’s about to go crazy and be like “screw your investors,
stick to your guns.” Truth is I’m a very funny
guy when it comes to names. I think execution is everything, and I think the name is
literally irrelevant. Like, ya know, what did
Google mean to anybody before, ya know, it became something? What did the word Nike mean to anybody before Nike made it happen? Like, my last name is Vaynerchuk, ya know? Like they used to teach you in Hollywood before you build a brand, like
I would’ve been Gary Smith ya know in 1961 if I went
to Hollywood and did this. Like, names don’t mean crap. What you make that name
mean is the real game. And so, ya know, you wanna be a pushover? I’m just kidding. You want to change your name? Great. You want like, you don’t
want to change your name? Great. Bottom line is is your product good? Are you gonna be able to market? I mean, ya know, what’s the other name that he’s considering changing it to? – [India] He said they have a,
their pouch is called Omni– – Yeah, I like Sasquatch better than Omni. Something I remember better than Omni. Like, everything’s Omni. And so yeah, that’s it. That’s all I got. Question of the day.

your brand with the public. How personal is too personal? Where do you draw the line?” – Kyle, I think for
everybody it’s different. I draw a line heavily around the kids. I don’t do a lot of stuff
with Xander and Misha, but I’m also thrilled to put out a picture of me being on the toilet. Everybody’s got different lines. Some people are very conservative. Some people are extremely aggressive. Some people take photos nude, some don’t even wanna
show their belly button. Everybody’s got their own objectives, their own agenda, their own
North Star or what’s too much. For me, I just always go on gut feel. What may be too much
last week might not be too much tomorrow. I don’t really I don’t really second guess my feelings. I’ve done pretty well with them. For me, it’s what I’m
feeling of the moment. I like getting personal. I think it allows people
to get closer to you. I love doing this show for that reason, and so that’s where I’m at. – [Voiceover] Autumn asks, “I
wondering what everyone thinks

– [Voiceover] Tom Rowley
asked, “Trader Joe’s has a cult like following with
no social media presences. What are your thoughts?” – Tom, I think Trader
Joe’s is leaving action on the table. I don’t know what else to say. Clearly their business is great, and I keep saying it marketing, great marketing doesn’t solve a business’s problem, but it can accelerate a business’s enormous awesomemess. I don’t know. That doesn’t sound right,
but the bottom line is very simply, Trader Joe’s
you may be thinking that you’re doing it cool or that brands shouldn’t engage if they’re awesome,
and you’re a great brand, but I fundamentally believe
they’re leaving a lot of action on the table. I love when people are like, yo Gary, I don’t need social
media or good marketing. My business is up 23%. I’m like what’s wrong with 60%? Why can’t your business be up 90% Joe? – [Voiceover] Luke asks, “My
litte sister has Instagram

a young woman to brand herself on YouTube if she’s worried about privacy
and security for her family?” – Dana, that’s a tough
question for me to answer because I’m acutely aware that
a lot of practices that I do, I would struggle to
execute if I was a woman, and definitely, the thing
that I spend a lot of time on this lately, serendipitously,
I’ve been in a couple of meetings with a couple
of friends, that are what I would call, very attractive
girls, and that becomes– Call it whatever you want to call it, that becomes a whole nother variable. And so women have it different. I’m thrilled for people to leave comments, and I know they will, and say, “No…” Yes. Women have it different,
African Americans have it different, Latinos have it
different, context out there is different. White males
have certain advantages. And putting yourself out
there, as a woman, leads to dudes being dudes, what I
mean, dudes are jerk offs, and they’re scum buckets,
and it’s just how we roll. Don’t be mad at us, we
were given chemicals that made us want to be
hunters and we just don’t know how to handle that 94% of the
time, I’m in the six percent. What I would say is, carefully. I’m petrified to give an answer
here because if one deems into an uncomfortable situation
for you, but I think, look– I think there’s different
levels, I mean, the fact– Here’s a good example, it is
very hard to find pictures of my kids on the Internet, right? And your question actually
has your child in the picture. I’m not calling you out
for that, I’m saying, clearly you have some comfort level of putting yourself out there. This is not an answer for
me, or for anybody else, this is the answer for yourself. But what I would tell
you is to be careful, but to recognize people are good. The number one underrated brand in the world is human beings. The mainstream media
spends all of its time telling us about the terrible
.01% of us, as humans. But the truth is, it is
stunning, in the world that we live in now, where
everybody’s putting out their information, where they
are, how they roll, who their relatives are,
how empty their home is. Remember when Foursquare came
out, and everyone was like, “Oh, everybody’s gonna rob you”, because– Let’s put up that article,
I’m gonna find it. Put it up here. This was an
article that was literally written, google right now like “burglar Foursquare robbing your house”. Everyone’s like, “Oh, you
can’t check into places because people are gonna
know you’re not home and they’re gonna rob you.” Ludicrous. You found it already? – [India] There’s something
called please rob me. – Yeah, please rob me. It
doesn’t happen because 99.999% of us, who are watching this
show, living in this world, are good people. So, look, I’m
not giving you advice on this because I care way too much
about the health and wellbeing of your family, and I
care way less than you do. So you need to roll your
way. But I will say this, people are good. It’s stunning how
many more bad things can happen to you by percentage
than the stalker that’s gonna come to your house and hurt you. It is far riskier to drive
a car than 99% of the things people talk about around social media. That’s just my context point
but I will not give you an answer because when it comes to family, everybody has to make their own decisions. – [Voiceover] Jonny asks,
“Any tips on giving

– [Voiceover] Ashey asks, “Do you think brands need to be represented across all social platforms, or just the most popular ones?” – Ashley, good job by
the double enforcement because you put up the Instagram, but you also hit me up on Twitter and said, “Yo, answer my question.” I like that gusto. Way to get it, girl. I do not think that
every brand in business should be on every platform. I actually don’t also
think that they should be just on the popular ones. If you do not know how to communicate, or your audience is
not there, for example, if you sell mattr- (thoughtful groan) If you sell adult diapers,
I would argue that SnapChat is not gonna kill it for you, even though it is
massively popular, right? If you sell selfie sticks
that are only made… That are pink and only marketed to fifteen year old girls, you know, Facebook’s starting to become a place where you could debate
is not really for you, and so I think you need
to be in the right place regardless of its size. YikYak’s not the biggest, but I think a lot of
college campus pizza shops should be all in on that, right? So, it’s not the size of the platform. (laughter)
There’s something funny about that. It’s not the size of the platform, and it’s definitely not on everything. It’s what’s right for your business, based on who you are trying to reach, and so if you’re looking to try to reach 60 year old, grey haired
business executives, you’ve gotta look at Linked In with a much more crucial
eye than on Instagram. If you’re trying to reach
25 to 45 year old women, now you get into the Instagram
and Facebook game for sure, and a little bit less Twitter. Definitely Pinterest as well. If you’re trying to
reach 28 year old dudes, Pinterest not as much, right? So, you’ve gotta understand the demo. You’re gotta reverse engineer
the demo you’re selling to or you’re aspiring to sell to, and that’s where you need to story tell. Around the attention graph of that person, predicated on the platform
that most matters.

– [Voiceover] Chris asks, “What
surprises or interests you “about brands with High Brand Equity, “but don’t have huge budgets?” – Chris, this is a great question. That was a lovely Instagram photo. This whole Instagram
thing is gonna be awesome. As a matter of fact, you know what? I almost didn’t do this episode, so DRock, I know you’re disappointed with only two questions, but that’s better than zero
and you’ve heard that before. You like that? You like that, Staphon? So, that actually gives me a second here to push the VaynerNation ’cause I know we went out
super late the other night. Instagram photos, Instagram questions, let’s link up how you do that, let’s get on that for
the rest of the week. Chris, it’s a great question. You know, look, this is
why I love social media. I believe that social
media is the plumbing to word of mouth in our society and I think there’s a lot of brands that don’t spend marketing that just win on having a great product. If you make a great product and you get people to taste
it, physically and literally, meaning try your app,
check out your store, wear your hoody, or actually
try sauce and it’s delicious, word of mouth will kick in. I think the world we live in now, it actually speeds that up because when somebody had that sauce, now they take a photo
and put on Instagram, be like, “This is delicious.” That’s a lot better than 1997 where, like, I had this sauce and then, like, Staphon and
I are playing basketball, we go, “By the way, the sauce,”
like, what? I did that once? Like, I think it was impossible to amplify the way we are now on an
individual person level, so I actually think the era of companies with very limited or zero
marketing budgets is here and I do think social
media is that foundation. So, what interests me is that
this is the greatest time ever to not have a marketing budget
in a world as a marketer because so much of it can
be organic and authentic. It’s hard, you have to be great, and most of all, your product
has to be sensational. So I think the brands that will break out, the products that will break
out in the next half decade with zero dollars are gonna be anomalies, but that’s predicated on them actually making a phenomenal product. – [Voiceover] BlueArcher
ask, “If you could create

Jeff, this question, and
photo accompanying it, is probably the reason
we made this switch. I mean, this is incredible.
I’m so excited about this. I know some people are
like, “Oh, Instagram.” Get over yourselves. Let’s attack the ‘gram
with your questions. This is a tremendous question, which makes it even more interesting. The answer, my man, is very simply like, what you need to decide is short term cash versus long term wealth. Let me explain. My answer to you would be, okay, you’re making the products– By the way, I had a big
business at the time, but the way I did Wine Library TV was all-encompassing myself, except to Chris Mott’s
credit, Mott videotaped, but there was no editing the way DRock– It was just uploading, and in
theory, I could’ve done that for an hour, but probably
not. So big shout out to Mott. You have to decide if you want to make– I don’t know how long it takes you to make one of your pieces, right? I would make seven pieces
instead of 13 in a year, if I can live off of
that. I would do that. I would then spend more
time on building my brand, because that’s really what an artist is. Doing the Instagram stuff
you’re doing, building up your Pinterest, being
smart and knowing the world and look at all the exposure. I really feel confident
one person will buy one of your pieces from this show. You knew about me, you commented on my comments, Alex hit up a bunch of people
over the last couple of days. Not that many replied. You took the initiative to do
it, now you’re on the show. Now you’ve got this exposure,
20-30 thousand views. Now what you do with that
is you’re leveraging that, and all of a sudden it
becomes supply and demand. There are artists who make one– I’m sure, I’m not very
strong in the art world. India, you can help me here a little bit. I know what the answer
is, there’s some artists who make one piece every couple of years. That’s how they make their whole living because it’s worth a ton of money, because they’ve got the brand. Now that you can go brand direct– By the way, Crush It! is
literally the blueprint of the current state of the Internet. I don’t wanna go there, but
I was ridiculously right. Not even kind of. So we’re
all living that world now. Grape Story, my agency
that represents Vine Talent is basically the agency of what
Crush It! was talking about. It’s a very simple thing. Cash, wealth. If you decide to make
seven pieces this year and that’s enough for you to live, then it makes me happy
because you can take the rest of that time, instead of 13, I don’t know all the numbers
but you see where I’m going, to build your brand, to
engage, to put out content, to write a Medium post, to
put up Instagram photos, and that builds up your
supply and demand curve. If you’re equally good enough at both, then the demand will get to
a place where you can start charging more for your pieces
to build up your brand. It’s very simple, it’s
been going on forever. Independent people have always done that, Should you make pieces or
should you open a gallery? It’s chicken and egg. The other thing to debate
is can you bring in somebody at a low cost to do it full-time and help you scale. You’re the only one that can answer. But guess what? I’m the
only one that can answer, but India is here to
make it quicker for me. I do this show so India
has something to transcribe of off, add some grammar,
ask me a couple of clarification questions, and we’ve got two of the top four posts on Medium right now. It all depends on how you wanna roll, I had to build up to that. This is the first time I’ve got
this kind of infrastructure. But it’s just chicken and
egg, cash flow versus wealth. There’s two ways to go about doing it. You can make 13 pieces and then you’re making the money on it that allows you to afford your person and place. Or you make 7 and you do
it yourself for a while. It just depends on how you wanna roll. If you’re not building up your equity, you’re always going to be making pieces that are hundreds of
dollars instead of pieces that are millions of dollars. That’s it. That was a good show.