“You seem to be everywhere! “Are you democratic about
your talks or do you “have a strategy in place
for public speaking?” – Irina, I have a
strategy about everything. So I have a strategy
for my public speaking. At this point in my career
I try not to speak much unless I’m getting paid
my very expensive fee. It’s a promise I made myself and my wife. So there’s that. But when I am not getting paid, it is absolutely a
disproportionate opportunity to do one of two things. Which is build my brand. And if I have to speak where, I spoke recently where
Hilary Clinton was first and Steve Forbes was behind
me and I was in the middle. That’s good brand positioning. Ninety percent of the
crowd, 98% of the crowd, they didn’t know who I
was, but they sure knew that I was one of those three people and that means something
and that makes them Google me up a little bit more. The other thing that I do is that I really want to support
certain communities. New Jersey tech scene,
the Harlem tech scene is something that I’m going
to be doing in the future. You know, interns, young people. So if there’s something that
emotionally feels right to me, that I know that if I do it, people in the future will do it as well cause that organization
can leverage my name. And I’m giving back to something
that means something to me, Jersey, kind of like the come-up, underdog
area, you know, youngsters. Those are things that
I’ll invest my time into. But there’s no, like, sure! No, it’s all like, (clicking noise) No, “Sure!” – [Voiceover] Matthew asks,

“on incorporating curse words into “your actual brand and
not just the content?” – Yeah, I think that, Look, I think that if you’re
going to go down a path where you’re going to be doing something that you consciously
know that a lot of people aren’t going to like
whether that is cursing, whether that is before
mentioned politics, religion, gender issues, you know, race. There are pillars in our
society that evoke emotion and have lines in the sand. Cursing is one of them. A lighter version than some of
the other things I mentioned, but you have to weigh the
pros and the cons of it. You will turn off a stunning percentage of people by over-cursing. And there will be a smaller sector that is super motivated by it. For me, it’s just very simple. Cursing for me is very simple. It’s just what happens when
I have the camera on me. Like the more people that look at me, it’s what I do. It’s very, and so it’s
just entrenched in me. And so I believe that I
have to always at all costs be me because that’s my biggest upside. If you’re forcing the curse word because you’re targeting
16 to 22 year olds, and you think they’re
going to think it’s cool and it doesn’t come from your soul, you’re going to lose. But if your cursing comes from your soul. If you are like, if you are like this is peanut mother (censored) butter, like this is it! Like if that’s where you
going with it, then like cool. Like if I truly believe that people have a stunning positive reaction to disproportional authenticity. I am an absolute biproduct of it. I’ve watched as my maturity and comfort zone with it has grown. What’s it meant to me. It allows people to,
it’s just a nice thing. And so if you’re
authentically there, cool. But like coming from your soul. Coming from your heart. Not forcing it is the key regardless of cursing, not cursing. You know many people do the other side? We don’t talk about the other side. You know, I always get talked about being rogue or aggressive
or things of that nature. What about the people that
are forcing the kindness? Or the bullshit? Like that’s going on way more. There’s way more people, way more people forcing the acceptance and approval and following the path than are people, that’s why the people that
are going the other way have disproportional anomaly results. So how about that question? How about any of the people that don’t curse when they feel it.

– [Voiceover] David asks,
“What would you do “if you were the new CEO of Twitter? “How would you turn that ship around?” – David I would do a couple things. One I would recognize that
the data that we’re collecting on a daily basis is
disproportionately valuable to a lot of real time marketers
and real time data analysts. You saw Bloomberg Twitter
JV come across the headlines for me I haven’t read it
yet but that’s exactly where I’d go putting my
money where my mouth is. I invested in the company
called Data Miner years ago that I felt Twitter would or should buy or become a big company
on the backbone of that. I would also recognize that normal people don’t understand Twitter. Twitter as a product is
not as easy to understand as Facebook and Instagram
and that is a friction point. When you look at the data
that shows how many people have signed up for Twitter
but then have not been active that’s a vulnerability. So I would hire the
single best product guy that I could, or gal,
and so product person would be very, very, very high on my list. I would not guess, I would
poach with all my ability with disproportional
economics and give them as much stock as I had to from
a Facebook or an Instagram or things of that nature. I would probably make
a very aggressive plan. I would change the logo of the bird. I would probably change it to a cat and have the cat eat the
bird as a symbolic notion to it’s a totally different company. So I think you’d need a branding play that would change the optics. So I would change the
logo from a bird to a cat. I would tell Wall Street that they should start
selling my stock now because I’m not gonna be a CEO
that’s gonna confine itself to making numbers on an
every 90 day basis and that I have empathy for that’s
how they have their business and I probably only would
have gotten the job as CEO of Twitter if I communicated
that to the board and the biggest stockholders
who then clearly, weirdly allowed me to go become the
CEO ’cause they wouldn’t care about their stock price
over a 24 month period. ‘Cause it would go way, way
down because my behavior’s more predicated on business building not so much Wall Street appeasing. So there’s a lot of
things that I would do. I would also recognize that Twitter is one of the true social networks. That the value in listening
is very big on Twitter. Whereas Instagram, Pinterest, Facebook, Tumblr they are, Snapchat,
it’s pushing content out. It’s more of a content
management system, a CMS, where Twitter has a lotta
listening capabilities. It is where you have a conversation. It is the place you go for
now when something happens in the world ’cause people wanna talk. Starting to move a
little bit in Instagram, there’s some of that behavior. But those are some of the
top line things I would do. – [Voiceover] Kamil asks,
“How would you raise money

However, I do have a question for you. I am developing an app with a partner. Basically the first time we built it we had an initial name and branding. However we discovered that there was a potential competitor with a similar name so we decided to go with
another branding oppertunity that we had, however
now there’s another app with the same name and a similar premise. My overall belief is that we have the superior product and
a way better strategy. My question though is do we continue to have the same name as
our potential competitor or do we completely
rebrand ourselves again to find a new name. What is your insights on this? Thank you so much Gary, you’re awesome. – That was amazing I love it. Man, that was amazing. I don’t think it matters. Next question. Fine, I’ll go into a little bit. You know, look. I don’t think it’s convenient to have a similar name with a similar
premise to a competitor. I think, you know, if Twitter came out when Twotter came out, it would have been awkward. Especially if there was
a company named Twotter. But I think, I think that, I
think at the end of the day my point of view on this would be I’d be sitting there
and say “You know what? “I’m just going to
out-execute the other person “and force them to change the name “because they realize they
want to compete with us “because we were the
thing that was winning.” Thought I don’t love the situation. I don’t want to also
say look how cool I am. I’m going to beat them to it. Like, I don’t mind you
walking away from it and changing a name either. I just ultimately don’t
think it’s going to matter. You’re going to have to out-execute. Angry Birds had a similar situation. There was a lot of birdy
kind of stuff going on. Like if you’re the best
and your product’s the best and you can navigate it,
you’ve got the right product, and you guys are the right leaders, I don’t think it ends up playing out and so I wouldn’t stress
about it too much. I think a lot of times
to make it more valuable as a question to everybody overall, I think a lot of times people
very much worry about names. I have consistently stayed on a plane of the name doesn’t matter. You can make a name matter after the fact. I don’t think Snapchat
or Facebook or Google meant anything to anybody until they actually meant something. You know, I guess maybe I’m affected by having a last name like Vaynerchuk. You know, it doesn’t feel
like the most brandable name. I also made an incredibly huge flaw in my Twitter handle with Gary Vee. I mean, I have two silent
Es at the end of my username which is not easily to explain in public. It takes time every
time, time is the asset. You know, people like “where’s the ee?” And it just wasn’t a smart move. Another bad name play by me that I think I overcame
in a Twitter environment. So execution will always trump your name.

“Gary, you talk about in your early years, “you didn’t say anything
and just built your brand. “How do you know when to
switch to the next level?” – You know, I think, you know, listen. There’s a lot of people who never switch. Who says you have to switch to
become an outward personality or you want to, I wanted
that, I love, you know, mom, you’ll like this,
because I know you’re watching now that I mentioned you and
you’re paying extra attention. You know, my mom loved me so much, to such a high level, I
feel that I’m a good guy because I want the love and
admiration from all of you because I still want that
feeling, I like that feeling, and it’s crazy, I’m starting
to really, really understand that that’s what, I’m like, why am I, why do I even care to be a good guy when it’s so easy not to? It’s because I really like
the feeling of being loved. I mean, just, it’s super,
and there’s only one way to do that, which is
to provide love first. And so, you know, I
think that making that, I needed that, I needed
to be out in the open, mass love or whatever I’m looking for, but not everybody needs that. Do you know how many people, for every Mark Cuban or
Richard Branson, right, for every one of those
kinds of entrepreneurs that are out there, you know, there’s so many that you’ve never heard of building hundred, do you know
how many people right now have a hundred million dollar business, a five hundred million dollar business, that you’ve literally never heard of? Countless. Go look at Forbes 400 richest people. You’d be flabbergasted how many of them you’ve never heard of. So, you don’t have to make the switch to become a personal
brand, or be out there, you know, do you know how many people push the other way, who never wanna be, use the money, actually, to not be known? They just wanna keep getting the money. It depends what drives you. Money is fine, but its a
byproduct of what drives me, which is building community,
creating a legacy, empowering people, it’s equally selfish as it is, you know, noble, and so I think, first, it starts
with knowing yourself and recognizing you don’t have to. One could argue that
if I didn’t need that, I’d have a 500 million dollar
wine business right now. So it’s not necessarily always
about making more money, it’s about checking the
boxes that make you happy. Like, going to a Jets game. That makes me very happy.

– [Camera Man] It’s rolling. – Oh, it’s rolling. Gary, Eric Decker. – [Gary] Eric Decker. Jersey right there. – I want to know how can
athletes use social media to expand upon their brand. – Eric, I think one of
the biggest, first of all, super pumped you and B Marshall tag team. I love this. Best receiving
core we’ve had in a long time. Probably since ’98. I think athletes need to engage
with their fans a lot more. You know, just pushing out like, “Come to my nonprofit event.” “Buy my jersey,” “Support my friend.” You obviously have a
celebrity spouse as well. So, bring exposure to her stuff. All celebrities, not just athletes, are always pushing,
pushing, pushing, pushing. Like, you know, “Come and see my stuff,” “do this stuff,” “do this
for me,” “do this for me.” How about doing something for them? The amount of people,
Eric, right now on Twitter that are saying, “Eric
Decker, can’t wait.” A lot of people saying,
“Eric Decker, you’re so hot.” You know, why don’t you engage
with some of those people, and literally just use Twitter
video, like I love to use, grab your phone, go to Twitter, reply. I’m gonna do it right now. You know what? DRock,
I’ma do it right now. Let’s just randomly pick somebody. This is the way to do it, right? You’ll probably edit and
do whatever you’re doing. Here we go. Just hitting notifications. Boom. There we go. Let’s see who says something. Here we go, D-Rock said something. DRock, get out of here. Let’s just find something here. All right. Let’s keep
going. Just scrolling. A lot of regramming. Let’s
see if somebody says hello. Dustin Riddle, “Gary
Vee, have a great day.” So, I hit the reply button. I hit the camera on
the bottom left corner. I hit the camera on the top right corner. I switch it to camera mode. I flip it to selfie mode, and now I forgot the
God damned guy’s name. Son of a bitch. Let’s exit out. Let’s go back. Done. Dustin, got it. All right, Dust. Here we go. Here we go. Yeah, that’s what happens
when you do it live. Dustin, video, camera. Dustin, it’s Gary Vee. I
appreciate that, brother. I hope you have a wonderful,
wonderful weekend. Thanks, man. And that’s it. And now, I’m actually
bringing value to Dustin. Eric, the amount of people that when you wave to them in the crowd, or you throw them a glove, or you say hey, they go crazy. You can scale that. You can scale that on social
and create real depth. You know, real depth. The amount of people that
I’ve done those videos for and just engaged with and said hey. Then the next day go out and
buy Jab, Jab, Jab, Right Hook. Or when Jason Glenn,
number 58, special teamer gave me some daps at a Jets Patriots game, when I was on the field and just said hey. The next day I went and custom ordered his jersey at $100 bucks. That is what’s happening. It’s very easy for you to get
into the trenches of Twitter at scale and engage with your fan base. And I highly, highly recommend that.

What’s your business model behind the #AskGaryVee show? – The business model
behind the #AskGaryVee show is pretty simple. It is completely a broad awareness game. I want more exposure. Exposure is leverage, especially when you’ve got chops. The more people that know that I’m not just charisma, hyperbole, bullshit hype, and that I have depth is something that is important for my brand. Statement of the day,
in the comments leave if you originally thought
that I was just another bullshit marketer, and have I won you over with you doing the homework about me actually building real
business multiple times, and have listened to things
that I’ve talked about here that you won’t expect
from a bullshit marketer. Anything that puts me in a position to show my depth in a world where I know that my personality
creates a scenario where people may not think
that I have that depth is an important process for me. Once I have the infrastructure
to be able to do it, I did it and so the business
model is quite simple. It’s about more leverage around me which leads to in the short term things like getting paid
for public speaking, selling more books, getting asked to do TV and other things, and
getting on 40 under 40 list which creates more
exposure and it’s a rapid wheel. It leads to better employees coming into VaynerMedia. It leads to more people
buying on Wine Deals, the greatest place on
Instagram to buy wine. It leads to a lot of other things. It leads to depth with current employees, ’cause they get to see
so much more about me. As a matter of fact, here’s
a statement of the day. VaynerMedia lurkers, because
I know there’s a lot of you. Some of you have been
writing some awesome feedback notes that are completely
taken from the #AskGaryVee Show. VaynerMedia employee
lurkers, get in the comments on this episode and say hey. It’s given me the ability
to scale my thoughts and strategies to my own employees. There is, my mom gets to see me everyday. She watched yesterday’s episode twice, because A.J. was in it. Two for one, for mom, mom I love you. There’s enormous, enormous amounts of ROI business
models in the concept of putting out great content. Putting out great content, if I may say so myself,
is always the right idea. DeMayo they’re gonna like that one.

“if at all, should a brand
not use social media?” – Steve.
– [Steve] Chad. – Chad.
(all laughing) Chad, great question. You know, the funny thing is, is all that social media is is another, first of all, social media is a term, a slang term for the current state of the Internet right now. The term we used only
six or seven years ago was “web 2.0 sites.” Now we call them “social media sites.” We may call them something
else in the future, “mobile native,” “virtual this,” but there’s always a term to talk about the 20 to 30 sites that matter. Social media sites
happen to mean the sites that people actually go to, the apps that people actually go to in a mobile first world, which is what we live in now, and so people are confused if there’s something, if there is a thing called social media. There isn’t. I mean, anything that’s
a content site now, anything that, like, people refer to podcasts as social media. It’s just a term of relevancy, and so it’s a communication portal, right? And there are some high,
high, high end brands that think if they’re on Twitter or Snapchat or Instagram or Facebook that they cheapen their brand equity. I would say Apple, right? Apple is a brand that does very little. I still think they’re doing
basically nothing on social, or at least, definitely not on Twitter, I don’t think, right? So, you know, look, do I think that there is a place where
brands should not do it? Only if it’s a shtick. If it’s a very well-thought-out, “we are so exclusive, we’re
going against the grain,” and they make it part
of their overall thing, that they emphasize in other
channels of communication their lack of being there. It may position to a small group that is anti-establishment, that they think that’s cool, but more and more, what
people need to recognize is that social media is going through a legitimacy curve right now. Over the next five to ten years, this will be the establishment. Facebook and Twitter and Pin, well, I don’t know about
Twitter, I’m worried, but Facebook and Instagram and Snapchat, they’re gonna be the establishment. It’s like banner ads
or the Internet itself. It’s just gonna be the
establishment, my friends, and so I think eventually, that’s going to run out. If you wanna sell something,
you need to be able to communicate to the world, and if everybody’s eyes and ears are in a certain place
called the Internet, I think you need to be there, and I think you have a tough argument to justify the upside versus the downside of not communicating in the portals where people are living. Ben. Oh, I know Ben Phillips.

“How do I use Twitter search for something “as unique as elevators?” – That’s a good question. I love talking about Twitter search, it’s something we haven’t
talked about in a long time. I think Twitter search is the most interesting
functionality in Twitter, maybe besides video replies, which I’ve been knocking out of the park. I think that that’s a tough one. You know, first of all, is it elevator repairs? Are they selling elevators? – [India] I think that it’s, What are they doing? To me, you know, Twitter
search is amazing, but there’s clearly certain
very narrow niche things that may not over index
in that environment, you know, I see India’s doing some work to try to figure this out. If you’re doing elevator repair or selling elevators, you know, Twitter’s not going
to be the most fertile grounds of people being like, you know, I feel like I’m building
a building right now as a developer in 2015, to, – [India] They make them
and they do the upkeep. – Yeah they make them and upkeep them. You know, I don’t think these developers, in today’s day and age, maybe in 20 years, something like Twitter, but I don’t think a developer’s like, “Hey building a building, “wondering what to do with the elevator.” You know, I think you’re better off going into the content game, maybe creating an infographic
of like seven unknown facts of elevator upkeep, and then
making that a Slideshare and a Pinterest pin, and then directing it into LinkedIn, and running ads against the
people that make those decisions you know, at developer firms. So I don’t think Twitter search is probably worth your while, I think the other thing you could do if you decide to make a very
heavy consumer-facing brand, I think the one whitespace for B2B people is to make some, make
really intriguing videos that aren’t boring, that could create
general awareness, right? I think general awareness, when you think about
Intel, it’s a chip, right? But there’s general awareness around it, and you start looking for it. There may be a play
where you make videos that are, whether they’re funny, whether they’re intriguing,
thought provoking, emotional, videos for B2B companies that create mass awareness, that then allude to, we’re
sitting in a room as developers, and saying, you know, we’re
building out the scope, and of course we’re
looking at RFPs and RFIs and looking at, like the cost, but, you know, having
our brand top of mind is good to even get into that play, and that’s branding versus sales. Twitter search is
a non-recommended play, in June 3rd, is it June 3rd? On June 3rd, 2015, on elevator manufacturers
and service providers, not a recommendation. No, no, no. – [Voiceover] Jason wants to know, “Who do you ask when you have
life or business questions?”

“who specialize in social media never have “a clear cut social media
brand except tweeting links?” – Matthew, Matthew… Matthew Roth, thank you so much for asking this question to the world,
that I just jumped into and rode into the show. I agree 1,000%, I’m flabbergasted. As somebody who wrote a book called The Thank You Economy, that
talked about engagement, and all the social media,
this was 2011, where I was definitely
supply-and-demand-wise at the top of a pyramid of social media experts, I’d like to think I still am,
but I like separating myself by actually putting in the work. It was stunning to me how
many people were like, “Gary Vee, that was the
best book, you’re so right, “you’re so right,” and I jump in, look, they never replied to anybody. Like all they do is go
around and just share links trying to build up, literally, want to talk about not
understanding the game that matters. Literally their behavior was caring about how many followers they had. You want to talk about an
action I will never care about, it’s how many top-line
potential awareness I have. Width, I care about the depth. I care about the 24 people that jumped on this last week and watched 40 episodes and really care and really
intrigue and see some value. That’s what I care
about, it’s about depth. 24, 24 people, that’s how
much I get excited about it in a world where people
wanna, I’m gonna get to 10,000, I’m gonna get to 100,000. A lot of social media professionals share a crap-load of content because it gets re-tweeted and that’s
how they get followers, not recognizing, what is
that behavior towards? I mean, just to remind the market, I was you know, what I did
by speaking about the future, social media, duh, duh,
duh, was that it allowed me to build a business. Allowed
me to build a foundation off that thought leadership. And it was a clear-cut
plan, right, it wasn’t like super like, oh, how did
we get here, oh weird, how did we get here. No, it wasn’t any of that. It was understanding that
my behavior had a map, what I wanted to happen, and by the way, even this in itself in five
years when you watch something that I put out will make
sense that this wasn’t even the end goal, the end
goal is not to build a hundred million dollar a year agency. And so, I think the reason they suck, is ’cause they suck. I think the reason that a lot
of social media professionals suck is because I think a
lot of real estate agents and a lot of SEO experts
and a lot of like, whatever’s hot let me jump on it, people jumped on social media because nobody knew what the hell it was. And there’s a lot of players
who jump ahead of things that nobody understands
and tries to collect fast nickels and pennies during
that indecisive gray period instead of looking for the long dollars, or the long Benjamins
as P. Diddy and B.I.G.,