“market themselves and
distinguish themselves “from the competition?” – Ooh, that’s nice. I look like Jake Benrubi,
a little bit, in that. You see it? I’m changing my angle here
on ya, a little bit, DRock. I think illustrators should
really focus on Snapchat. I think Snapchat’s a
really interesting place where they can pop. I think that Facebook,
targeting publishers. So, creating illustrations,
and then running $50 worth of ads against
employees of publishers, I think is a very smart place to go, because I think people will notice. Shh. (girls laugh) And then I think what
really, really would work is responding to people on
Twitter around subject matters and then creating illustrations around those subject matters,
I think has enormous upside. If you can show your speed to
illustrate around conversation in that environment, I think
there’s a real opportunity. So those are three tactics. I mean, look, an illustrator’s
gonna break out from the heap by being a great illustrator. How often you could put
yourself in a position to have people see your
work is going to become the way that you’re successful. I also think, illustrate hacking. Meaning, making illustrations of Gary Vee, I don’t like using the third person, making illustrations of me
is gonna make me see it. I would go after other microinfluencers, not A-list celebrities, sort
of immune to that stuff, other microinfluencers, illustrate them, reply to them, I think that’s
an enormous opportunity. Put it on Instagram and then tag them, ’cause they’ll see it,
those kinda things are cool. – [Voiceover] Anthony asks, “Hey Gary Vee,

but we think it’s funny, so. – So one more time, the entire team- – We were trying to unpack
it altogether at our desks, there was so much going
on in the question, we’re not really sure, we want
to see if you understand it, because none of us do. – Of course I understand it,
this is the #AskGaryVee Show, India. Go ahead. – I co-own two karate schools- – I understand that he
co-owns two karate schools. – Just wait. – Okay, go ‘head. – In influential Westchester, New York. I think he means they’re influential- – Yeah, I mean, in just Westchester, he just means Westchester, he was just hyperbolizing Westchester. Lizzie’s from Westchester, big ups. – I handle biz, not instructor. – What? I handle the business side,
I’m not a karate instructor. – How do I- (both laugh) – Stick with me, India. – How do I, how do I tell
members I’m now a realtor? (all laugh) – Amazing! Okay. Wait, what’s the name? – Excel Martial Arts. – Excel Martial Arts, I
assume what you’re saying is you do business development
for two karate studios in Westchester, all your social
media has been around that, and now you’re making a
segue into becoming realtor and selling homes in the market. You’re speaking to the right guy. I told the world for nine years, or, for 15 years, that
I was a wine merchant, and that I was a wine connoisseur, and that I was a wine expert, and then, just by putting out business content, ’cause I had the chops, I told them that I was a business personality. If you know what you’re talking about as a realtor- if- if you, nice photobomb,
I appreciate that. – I gotchu, man. – If you actually know
what you’re talking about from a realtor standpoint, and
you have smart points of view on the neighborhood dynamics, the upsides in which neighborhoods in Westchester are “blowing up,” things of that nature, then I think you have a huge opportunity, and so, the answer is quite simple. The- the final line is,
“How do I know tell them” – “How do I tell members
I’m now a realtor?” – Members? – Yeah. – So I wonder if he’s
trying to sell people that are coming in for karate, to like, buy a home. I, you know, the answer
is, I wouldn’t sell them in the studio, I would just
start putting out content across all social platforms
with your points of view, not just selling a home and saying, “Hey, come to my open house this weekend,” no, say things like, you know, I see a huge opportunity in White Plains, and south of the train station, I see that as a, or in Harrison, they have a great school system, like, those kinda things, provide value, provide value, provide value, guys, we’re a 144 shows in,
if you don’t understand that you need to provide value
versus selling to people, then you, you should stop watching the god damn show. – We did it, we got it.

is a great question selection pick the
South incentive to the team because I felt that I finally had picked
up my rhythm and momentum on Instagram if you look back at some point when I
was really pushing that narrative as a function of this show I was hoping the
thirty forty fifty thousand dollar range not the following matters but they get
on the internet matters a little bit more because I feel the attention
grabbers there and everybody seeing everything but rather have a hundred
thousand there then maybe a million per cent email list or million Twitter
followers some with believing in Instagram I knew I needed to build it up
and really I created a function on this show to create more awareness more
behavior more interaction between me and you and Instagram and you and your
friends on Instagram finding out about me on instagram so it was very tactical
very strategic I stopped asking because I feel as though I’ve gotten to a place
where I got a better kid in some momentum there’s ads now I don’t want to
create unlimited friction with you in the eye and myself so like I want you to
be able to ask questions the way you want to ask them so it was a strategy in
a moment in time for three to four months I executed wanna eat out of it
and I want to make strategy in researching this question is a very
evergreen to everybody and make them understand that strategies have life cycles what works
for you three forty years ago where 34 months ago or 34 days ago can be debated and switched and I i
think way too many people find something that works for them and they milk in
until there’s nothing left in the account was asked what service do you use to
make these amazing images charles is a

What’s your business model behind the #AskGaryVee show? – The business model
behind the #AskGaryVee show is pretty simple. It is completely a broad awareness game. I want more exposure. Exposure is leverage, especially when you’ve got chops. The more people that know that I’m not just charisma, hyperbole, bullshit hype, and that I have depth is something that is important for my brand. Statement of the day,
in the comments leave if you originally thought
that I was just another bullshit marketer, and have I won you over with you doing the homework about me actually building real
business multiple times, and have listened to things
that I’ve talked about here that you won’t expect
from a bullshit marketer. Anything that puts me in a position to show my depth in a world where I know that my personality
creates a scenario where people may not think
that I have that depth is an important process for me. Once I have the infrastructure
to be able to do it, I did it and so the business
model is quite simple. It’s about more leverage around me which leads to in the short term things like getting paid
for public speaking, selling more books, getting asked to do TV and other things, and
getting on 40 under 40 list which creates more
exposure and it’s a rapid wheel. It leads to better employees coming into VaynerMedia. It leads to more people
buying on Wine Deals, the greatest place on
Instagram to buy wine. It leads to a lot of other things. It leads to depth with current employees, ’cause they get to see
so much more about me. As a matter of fact, here’s
a statement of the day. VaynerMedia lurkers, because
I know there’s a lot of you. Some of you have been
writing some awesome feedback notes that are completely
taken from the #AskGaryVee Show. VaynerMedia employee
lurkers, get in the comments on this episode and say hey. It’s given me the ability
to scale my thoughts and strategies to my own employees. There is, my mom gets to see me everyday. She watched yesterday’s episode twice, because A.J. was in it. Two for one, for mom, mom I love you. There’s enormous, enormous amounts of ROI business
models in the concept of putting out great content. Putting out great content, if I may say so myself,
is always the right idea. DeMayo they’re gonna like that one.

“What’s the next big move for YouTube “to keep its content
creators from switching over “if Facebook starts
sharing its revenue too?” – I don’t think there’s a
move for it being either/or, I think all YouTube stars will be on both. And I think in two
years, there’ll be people that come from Facebook and, I’m actually thinking about
betting more on YouTube lately, in a weird way. And I feel like, and DRock
made a face, it’s because, you know, I feel like I understand what I wanna do rhythm-wise in Facebook, and like from an ad-targeting
and from a content standpoint, and like, I’m like, huh,
you know, YouTube’s easy. There’s a lot of people
who’ve already achieved it. It’s like this wonderful
gal who I met in LA that you guys are gonna talk
to about the Facebook group, she’s been jamming on it for seven years. That’s established. Like, it’s actually fun to
go into something established ’cause there’s some sort of blueprint and you can just jam on it. So I think that YouTube will lose some of its
stars to sharing on Facebook because it’s about reach. The reason YouTube stars
like being on television, even though they’re digital natives, is it’s just more awareness. Like, if you’re a YouTube
star, that’s what you want. Like, you want more people
watching you. Right? And there are a lot of
eyeballs on Facebook, and when these YouTube stars stop getting romantic
about YouTube and being sad and realize how targeted they can be in who they reach on Facebook, they will be a-coming. And so it’s not gonna be
about what they can do, and look, then you get
into a networks war. Like, the platforms are
becoming the networks. The internet is the whole pipe, and then there’s the
platforms that are networks. So imagine YouTube and Facebook and Snapchat like NBC, Fox, and CBS. You can do something about it, YouTube. You’re gonna have to pay, shmooty-pie, you know, a drillion
dollars to stay exclusive. So that’s gonna be very interesting. I know it’s PewDiePie and I’m havin’ fun.

– My name is Caleb Maddix. I’m 13 years old, and I
just wrote my first book, Keys to Success for Kids, you can get it on Amazon.com, and my question is, if you were in my shoes, what would be the first step to promoting the book? #AskGaryVee show – Caleb, the first thing
I would do is I would try to find a thought leader, with
a very big audience, that had let’s say either a blog
or a podcast or a show, and I would try to make a piece
of content that would catch his or his team’s
attention, so that then that person would promote
it to that enormously large audience that probably has
a lot of kids or younger brother and siblings, and you would get a disproportion, organic,
awareness play that you didn’t have to pay for, and
an instance what you did was you hacked it by making
very compelling content. That would probably be what I would do.

“Gary Vee, your Facebook
numbers don’t reflect “how influential you are. “How do you explain that to clients?” – This is a good question. It’s funny. I think people are lost. Let me explain. Here’s how I explain it to clients, I assume what you’re saying is Gary, you’ve built a personal brand and you only have 336,000 followers on Facebook, and there’s a lot of
people that have way more, and your influence is bigger, and I like you. Being very nice, and I think
you’re bigger than that. I see other people that have
400,000 or 180,000 that are way less than you. How do you explain that? I explain it very simply. My goal in life is not to amass Facebook fans. I explain it by saying, look at all these people that have way more
social media followers who sell nine books when
their book comes out, and I sell hundreds of thousands. I explain and say, look. You know I tell you I’m
good at building businesses? Look at this building,
business called VaynerMedia. Three years ago, the three million and is gonna do 65 million. That’s good, right? I explain it, because a top line, how many
followers do you have on social media proxy is straight bullshit. You want more fuckin Twitter followers? Go to eBay.com and buy them. You trick them. I can go buy a bunch of Facebook pages and merge it. It doesn’t mean anything, because a top line awareness number has nothing to do with the thing that I care
about the most in the world which is selling stuff. Show me it all the way through. Show it all the way through, because the amount of people that can create perception. It’s like being pretty. Cool, you’re pretty, but
are you a good person? Because pretty only gets you so far. Cool, you have 500,000
fans on Facebook, and? If you’re saying that
you’re a business leader, are you making money? Do you sell stuff? Are you good like that? I explain it very easily as you can tell, because I promise you that Pepsi and Toyota and Unalever and Budweiser, and all those
characters that hire VaynerMedia could care less
about how many followers the CEO has. They care a lot more about selling shit.

– Vayner Nation, my name’s
Jody Gowen, nice to meet you. – Nice to meet you.
– I’ve already met you. Alright so, we talk a lot about
press and the pros and cons of getting press, but even
in like bad press situations someone, like some troll will
always bring up the argument like, “Well, at least we’re
talking about it, right?” – Right, the thought of
all press is good press? – Yeah, what’s your thoughts
on that, agree or disagree? – Fundamentally disagree. Like if somebody said you’re a
murderer and a child molester if you think that’s good, if
you think that’s good press, you’re out of your (beep) mind, right? So like the thought that all press is good press is ludicrous. Everything matters contextually. It’s the same reason I feel
crazy about media in our world. Everybody thinks all
impressions are equal. They’re not, like the content matters. Like the way people
feel about you matters. If they think, I’m adamantly against that and I think that’s, I
think the people that say all press is good press are
people that get bad press. Like, I really do. I can’t wrap my head around
bad press being a good thing. Like. how? That completely does the thing
that pisses me the most off about media, it takes the
context out of the equation. Well you still reached 11 million people. Like really? Donald Trump’s getting a
(beep)-load of press right now, do we think that’s good? Who could possibly think that’s good? That’s a crazy thought. And so, I think that’s a massive misnomer. And I’m very disrespectful
to anybody that believes that to be true, Jody. – Alright, thank you! – You got it. – [Group] (applause)

for the creative class. I’m a writer and I started
my own marketing consultancy in January and I’m having
an issue getting out and meeting people. You meet a 100 people before breakfast. Some of us don’t have
that kind of personality. So what advice would you
give people like me who have a hard time getting
out, shaking hands, and handing off business cards. What can we do to help
grow our own companies? You have anything? – Jim that’s a great question. Networking doesn’t come natural to– give me my headphones, India. Networking doesn’t come
natural to everybody and the truth is you’ve watched the show probably enough to know I’m a big fan of betting on your strengths versus
working on your weaknesses. I believe people that are
more introverted, reserved, it’s hard for me to ra ra
you into going and like shaking people’s hands
and rolling up on people and being like, “Hey.” Oh no, we’re all great. You know like that’s not going
to be what you do, right? That’s not going to be what you do. That’s what I’d do, but that’s not what
you’re going to be doing. And so, I would say put out great content and play the honey game. Become the honey and
let the bees come to you instead of you becoming
one of the bees, right? And so, I think that’s the game. I think way too many
people are trying to be better at things that seem obviously good. And listen, I spend a disproportionate
amount of time networking. Much of which doesn’t come to fruition. So that could be a waste. Maybe you’re saving a lot
of time being a creative, doing your thing. So, I would say for you and
all the other people out there that don’t want to network,
hand out business cards, shake hands, kiss babies, scare red-headed dudes, I think that you need to go
out and put out great stuff and let people come to you. Let your work speak for itself. I would work in a B2B
Environment and try to get your work seen in other
places except your blog. That can be done behind your keyboard, on email to blogs and
news sites that cover the arena that you play in. That would be my advice to you. Let it come to you. (car engines revving) Cool. Question of the day.

“How do you think people will
consume news in the future “and how can small publishers
like ourselves monetize “on our content if it is
consumed on a native platform?” – Raymond great question. You’re going to have to find
ways to integrate advertisers in a way that if you’re not
the platform where you’re monetizing the eyeballs, well then you don’t
deserve the dollars because all the advertisers want
is the awareness, right? I mean they’re not smart
enough to recognize they want the actually engagement
and the sell through. Unfortunately right now they
still want the awareness. So, if your news is
being consumed on Twitter and not on your platform, and there’s no ad opportunity
for your advertisers in that format and
that’s going to Twitter, well then you’re fu—-
and that’s exactly what you are alluding too. I think what you need to do is A, find ways to drive people to your world, which is extremely difficult. Or B, rethink the model all together. Do you actually, you know, when was it that media
and news companies decided they were in the advertising business? A long time ago. But are you maybe in the events business? Are you maybe in the consulting business? Are you maybe in the
content production and compete with VaynerMedia business? Are you in the stand up comedy business? I know that was weird, but like that’s really where I’m going. You and everybody else selling
news has defaulted into, “I sell advertising.” Why? Why are you romantic about
the way you make your money? Why are you using 80 years
of history to make your money when the world is clearly
changing at a scale that we’ve never seen? Why? Why? Because innovation and innovators are rare and far and few in between aren’t they? And so, I challenge you in this show, at this moment, and everybody else
trying to monetize news. Recognizing news is now
being consumed on Facebook. Recognizing news is now
being consumed on Twitter. You’ve lost your power of people
coming to your destination. There’s a couple of
ways to think about it. Are you thinking about
virtual reality video? Are you thinking about 3D printing? Are you thinking about
mobile only society? Are you thinking about the
next thing after mobile which might be, I can do it right here in thin air. Or, more importantly,
’cause all of that stuff is probably 10 years away. Are you thinking about
different ways to make money? Meaning, you have a news
outlet and because you’re good at producing news
and getting people to consume it on the web, maybe you help advertisers
get their content consumed on Facebook and Twitter. Rethink the game. And by the way, that was advice for everybody here. Always rethink how you make your money. Wine Library has a big
second floor right now and I’m trying to sell it out as space for events and things of that nature. I’m making money on the real estate. So rethink the way you make your money. (car engines revving)