Entrepreneur on Fire here, and I have a #AskGaryVee question. Pareto’s Law states that 80
percent of our desired outcomes come from just 20 percent
of our activities. Do you agree with this? If so, what’s your 20? – That’s a great question. I think a lot of people
have brought that up. I know a lot of people in our
organization believe in that. I’ve heard a lot of
people believe in that. You know, do I believe in
that and what is my 20? John, first of all,
congrats on your podcast. I probably think weirdly enough that it might even be more extreme. There’s a big part of me that thinks it’s probably closer to 98 and two. Then there’s another part of me that believes it’s two and 98. I am the kind of person
that doesn’t give a crap about other people’s laws or principles. What feels right for me is execution. I think when people start knowing… This is kind of what I talk about, my naivety or lack of knowledge helps me. I think if I knew about this law prior to you bringing it up… I mean, I’ve heard about the 80/20 rule, but I didn’t know the official name. If I knew about this law, it would actually make we
want to play within that law, and then that would probably
take away from the strength that I create every day. People asked me what the ROI
of the #AskGaryVee show is a couple episodes ago. You hardcore watchers know, and I say, “Well, this is
selling my fourth book.” Here’s what I think. I think human beings
overthink shit, right? And try to buy into some sort of thesis, read a book that makes them feel good, whether it’s Crush It! or Pareto’s Law, or whatever it’s called, and I think that is a fundamental problem. I think when we start
coming from what’s authentic and what feels more natural… You know, the law I believe in is that my mom and dad
had sex at a moment, created me, and I’m taking
this DNA to the finish line. That law. That’s the law I believe in.

– [Voiceover] Yeah he’s back. – [Voiceover] Dragga asks,
“I’m an indie music producer. “What tips do you have to promo my content “using social media marketing?” – Dragga, what’s up? You’re back. And I respect that. You’re in Episode One and Two. You one day will be a trivia question. So, the question is, look you’re an indie guy, you’re trying to promote. I’m actually gonna move the mic to Steve. He’s not even expecting this. Go there. Go there. Do you get the sound? – [Voiceover] Yeah, we can. – You’re good with sound? The camera’s got its own sound? – [Voiceover] Yep. – Go ahead. Say what you just said to me. – So, Dragga, I looked
at your Twitter account, and you posted a remix of a Rihanna track eight times in the last 24 hours, since we aired the last
episode of this show actually. – That’s a little bit
overwhelming, Dragga. Now, couple things. I think the thing to really
think about is listening. I was actually clicking, and
that’s why we got focused. I don’t know what he was doing there, but he was replying to somebody. I like the replying in Twitter. That’s a tactic. Look, here’s what I think it’s all about. The quality of the music matters. Building up your SoundCloud matters. How does one do that? One of the ways to really do that is to become old school in some ways. Believe it or not, I’m
gonna go left field on you. How ’bout some music message boards? But not spamming them. Becoming a part of that community. How about searching every single person that Tweeted about Rihanna. Steve pull it up. Every single person who
Tweeted about Rihanna. Let me guess, but I’m gonna think
it’s a shitload, right? And so, in that shitload, jumping in and engaging with those people. Now you gotta spend a lot of time. You decided to do a Rihanna remix, not me. So that means you’ve gotta go through it, and it’s gonna take you a couple hours, because everybody’s
gonna be Tweeting like, “Rihanna’s hot. “Fuck Rihanna.” All that stuff. And you’re
gonna have to find the people that are actually talking
about Rihanna’s music, which I don’t know, probably small percentage of
what’s going on on Twitter. You’ve gotta jump into that and engage with it authentically. Engaging, and you’ve heard
of the 19 year-old dude move is not saying, “Check out my track.” You’ve gotta just kind of,
you know, jam with people. I would recommend, if
you’re jamming people, and jamming with people, not jamming. If you’re jamming with people, during that period, changing the URL in your Twitter profile to be a direct link to the Rihanna track. That’s right folks. That was a tactic, and
that’s why #AskGaryVee’s gonna be a big-time show. If you’re deciding to
do something specific for a two-day period, like Dragga should, around engaging people
about Rihanna’s music that actually talk about the music. I’d recommend he changes
his Twitter profile’s URL from his probably homepage, or whatever he’s got going on, to the actual link to the
SoundCloud of that show, because while he’s engaging, people are gonna be like, “Who the hell’s Dragga? “Let me click this link in his URL.” Boom, they’re listening to that. The viral loop gets going. The viral loop gets going.