– [Voiceover] June asks, “My
husband is a big picture “kind of guy, but so is his wishlist. “Any advice on Christmas
shopping for this type?” – June, this is a great question. If he’s a big picture kinda guy like I am, I can answer this
perfectly so I hope he is because I know exactly what I want, which is one-of-a-kind experiences or effort, let me explain, meaning, you don’t need to spend a lotta money. For example, here is the greatest gift that Lizzie could ever get me. She could go around for months, my 40th is coming up next November, she can go around and
interview every person that I’ve ever met, or she should come to Vayner and basically get everybody on video telling me that
I’m the greatest, right? That to me is an ultimate present and it’s unscalable, that’s a lotta work. To me, the way to really wow your husband is to make something
that is a one-of-a-kind and something that is not scalable. See, my friends, the reason people like those kind of gifts is it’s effort. Money… A lot of times, listen,
it’s hard to get money, but a lot of money from a
gifting standpoint is easy. You spend and you buy
something, that’s great. But your time, your effort,
your heart and soul, those are the things you can’t replace, and so for my wife and I
and the likeminded people that I’ve met in my life, it
is about those experiences. It’s about the dinner that you have that’s special that somebody cooks, or when somebody makes something. Lizzie got me a gift for
our 10th wedding anniversary that I’ll keep to myself
that is so incredible and it speaks to that
world, and so I would try to do something that’s not scalable. Call up five of his
best friends growing up that he’s fallen out of touch with and have them create an audio podcast of reminiscing of stories
when they were kids, something that just isn’t replicatable, something that can’t be bought, something that took your
effort to execute for him. – [Voiceover] Antoine asks,
“What keeps you up at night?”

“White lies. “Do you believe the hype? “It seems you can’t win in business “without bending the truth.” – Dan, this is a really intense question. I want you to show India right now, because I’m giving her props for navigating the
questions and finding stuff. This question is one that I’m really struggling to figure out what the right answer is, which leads to the answer which is, appropriate embellishment feels appropriate at times to me, but I’m scared to say that out loud. If you feel like you’re growing into it within weeks or maybe maximum a couple of months, I think it’s okay. Right? Like, I feel comfortable
saying VaynerMedia’s a 450-person agency right now even though we’re 417, but we have 59 job openings, and I expect this to be 450 by the time the far majority of people watch this episode or listen to it, right? So, I guess that’s where I’m willing to go. I’m not willing to say we’re 7,000. I’m not willing to say we’re 1,000. I think fake it ’til you make it is a very scary line that I think most people struggle with, but you know, we live in a transparent world. Like, the reason I even say this answer is ’cause I’m always trying to correct myself, ’cause I’m scared to, like, get called out for, you’re losing all your credibility by getting called out on something. So, it’s a very fine line. I think the intent matters. For me, I’m just going in speed, rounding out numbers, I’m going fast. Not trying to trick you to think we’re bigger than we are. So I would answer you a couple things. One, white lies that become truths within a very quick or
short period of time feel a little more comfortable, and the intent of the white lie. If you feel like, if you feel like you’re not
trying to do the wrong thing, that you’re gonna be able to
deliver for the other person, you just wanna tip them over in their own, you know it’s so funny, with my clients, I think they get so much more benefit working with us than the alternative that I’m like, I feel like I’m helping them along. I feel like it’s in their
best interest, not mine. Of course there’s a secondary
best interest of mine, and it’s funny, I tend to not, you all right? What’s that? (laughs) Are we meeting?
– Yes. – I’m running just a few minutes late. Do you wanna say hi to the VaynerNation? – Hi guys! I’m Claire. – Um, you know, I think that it’s all about like every other answer which is, it needs to have the right intent and it needs to be appropriate. So, that’s what I got. Miles Keever with HappyHumanoids.com.

– [Voiceover] James asks, “Do you schedule time to be on social media? Or just jump on randomly during
the day as you have time?” – James, I don’t schedule crap, other than I completely live on my schedule meaning my admin, Matt, he
schedules my whole life. But if I was to be in control, I would not schedule anything. There has never been, you
guys all have access to me, there’s no 15 minutes get on social. Social’s in me, it’s not a
tactic, it’s my religion. So I do it every moment I can, it’s always top of mind
to be with my audience. I’m reading your comments, I’m reading your guesses on the almonds.

– [Voiceover] Damian asks, “Gary, do you script answers or improvise? How much time do you invest in
prep and production per show?” – Damian, you know,
here’s how it goes down. Steve, you know, or India in the future might, you know, just run through the questions. I do want to have once, you know, it’s funny, I just did the Rapid Fire on Bloomberg. As a matter of fact, it’s
weird that we actually even read the questions because I actually
prefer them coming cold. We may even go to that. I’m not sure why I do that. But that’s it. Here come the questions. Cool. Maybe gives me a minute or two while I’m answering this question to think about the next one, ’cause I want to give the
best answers I possibly can, but I’m very comfortable in improv. I prefer it. I feel like they’re fresh. I think one of the main reasons
you guys watch this show is because I bring it fresh and real, and I think that matters, and that’s pretty much where
I’m at with the prep time. And the production,
that’s DRock, Staphon,

“What are your pet peeves? “And what skill do you
wish you were better at?” – Elliot, great question. My pet peeves are pretty basic, meaning they’ve been
there for a long time, and it’s something I’ve
talked about in the past if you’ve watched any of
my key notes or the show, I think I’ve sprinkled it in, but I wanted to kinda address it, and it’s really funny,
I’m even pausing right now and buying myself time because the second part of your question, “What would I like to be better at?” is a struggle for me to come up with, and maybe that’s the answer in itself. We’ll get to that in a second, but pet peeves are clearly
hypocrisy and cynicism. I hate the cynicism in the marketplace. Steve feels it’s a must-needed
thing, and I respect that, but I won’t focus on that ’cause we’ve done that in the past. It really is hypocrisy. I have family members, I have
people I’ve done business with who are so hypocritical. It kills me. They literally like talk, and by the way, the reason I answered this question is a lot of you in the comments and a lot of you listening
on the podcast right now that are interacting with me, you talk a good game about community, you know, I’ve been doing
a little bit of digging, I’ve been thinking about
making kinda this slideshare which, oh by the way,
link up the slideshares. We haven’t done some linking
up in a little while. Linking up is a much needed thing. The slideshares that I put out. Been thinking about doing a
slideshare on bull (censored). The hypocrisy of people tweeting like, “Be in your community. “Engage with your community. “Give for your community.” And then you look at their Twitter feed, 4713 tweets all time, and nine at replies. I have a lot of pride
with my at reply ratio, and so those two things
really stick it to me. What would I like to be better at? Look, you’ve all heard me
if you’re hardcore fans that I say that I’m 99% of things suck at, and I believe that. There’s a lot of things I’d like, I mean, I’d like to be able to, look, I’d like to be able to sit
down and read something for more than two minutes and
actually concentrate and do it I mean, this poor crew, and show them, because I wanna show how poor the crew is, and I don’t mean financially, I mean, how I feel bad for them
because they sent me these nice long e-mails,
and then literally after the fourth time they send
it, I’ll reply and just say, “Let’s just meet for five minutes.” ‘Cause it’s so audio for me,
and I struggle to consume, and there would be a lot of efficiencies if I was better at consuming,
so kind of that ability to concentrate on things
that are not that important. Take that the way it was meant, guys, which is, ya know, I can concentrate on a one, two percent kind of variable, but I struggle when I
think things are important, but not that important. – [Voiceover] Amanda asks,
“What ways can agencies

– [Voiceover] Troy asks, “I
work in two different spaces. “How do I use social
media platforms so that “I’m not confusing my audience?” – Troy, this is a very simple question. You adjust to the platform at hand. So we’re very detailed on this show. For Twitter, the way
you don’t confuse them, if you’re talking about
two different things, I’ll, uh, business and
wine talk is you create two different channels and you
have an @winelibrary account and you have an at
@garyvaynerchuk account, Gary Vee, and that’s what I did, or
you just become so branded in both that you feel
comfortable being, kind of, a renaissance man or woman, and you can go that route. But you have to react to the platform. So on Twitter, you just
create two different accounts, and you promote through them. On Facebook though, the
targeting capabilities allows you to just be yourself and
talk to people that act, you can plan, to people
that are 25 to 45 that are into wine and you put out a wine content, and they will like that, and you know, 22 to 27 that are into
podcasts, and you do that, and then they want you
to talk about that thing, so Facebook gives you the
flexibility to target. You know, Twitter does not. And so you’ve gotta adjust. YouTube channel, do you have
two channels, do you have one. This is something we’ve talked about ’cause we wanna chop up
every answer into a question. As a matter of fact, let’s link
up the first one we put up, right the tennis thing. One here. And so, you know… The real answer to this
question, Troy, is you’ve gotta adjust to the platform’s
capability to drive home the fragmentation or
the one channel process, so you go place by place. Pinterest, you can create a board, right, you can have an account, you
can create different boards and on certain boards
you put out content about whatever the hell you’re doing, and whatever the hell you’re
doing that’s different, so you, Tumblr, you can
create a bunch of different kind of, blah, blah, blah .tumblr.com, so that gives you flexibility. So I’m giving you very detailed
answers here, my friend. It’s not super hard, you have
to have the right strategy per the platform based on
the flexibility of that platform to deliver the story. – [Voiceover] Michael asks,
“How do you define hustle?”

“Gary, when you left Wine Library “to start VaynerMedia, was
it a conscious decision “not to have someone take
over Wine Library TV?” – This is a great question. People have asked me this question a lot, and I wanna interject some depth, like last couple questions,
last couple episodes with some of this kind of fun stuff. And insight that I’ve never talked about. You know, I don’t know if
it was a conscious decision. Nobody really raised their hand, nobody wanted that spot. It’s kind of like my
speaking career right now, knock on wood I’m doing so well, the bad part is I always
have to speak last because nobody wants to go next. I don’t think it was the
right or obvious choice internally at Wine Library to jump on it, Ian, Brandon, you know all
these great people internally just didn’t’ wanna have
the kind of, you know, not responsibility, look it
takes a certain personality to put yourself out there. We’ve talked about the past, my blog post about this the other day did really well. You can link that, Stunwin. So it wasn’t a conscious
choice, it was the right choice. If that person existed in the building, maybe it would have
continued in that manner, but I think one thing that
I’m really focused on, why I took this question to interweave it to everybody else while answering it is I think you have to assess. Like you always have to assess. And I think way too
many people come in with what they want it to be, the notion of, somebody will take over this show, and then you’re forcing someone to sit in the hotseat, and then you really lose the lustre of it. Not to mention, I may want to jump back in that seat one day. (bell dings) Question of the day.

_ Hey, I’m Jordan Moran. – Jordan. – I’ve been a huge fan of your
since the Wine Library days. – Thanks brother.
– Thank you for having me. – Of course, say hello to VaynerNation. – Hello guys, pleased to see you. So, my question for you is I am transitioning to a
new project management role in a company. How do you maintain having
high standards with your team making sure things get done, but still keeping the project
on time and on budget? – I wish Aaron Bear was
here from VaynerMedia because he is the head of
all that at VaynerMedia and he’s killing it. You know I think it takes humanity. I think the answer is humanity. I actually think the best way to be a great project manager or get things done is to be a great listener
instead of talker. Right? You go into this new role,
I see with a lot of my project management people. They’re organized, they’re good but they want to talk it to success. I actually think it’s the drop
down, flip it and reverse it. I think it’s a Missy Elliott structure. I think the way you win is
by listening to the people of to why they’re not doing well. Why are they two weeks behind? If you haven’t actually applied empathy and understand what’s going on there, you become known to everybody as the project manager that gets it. And so I say you walk in with, not your architecture and organization and like, I’m gonna guide this. You’re gonna guide it with
your ears more than your mouth. And that is most something
most project management oriented people only learn later in life and realize is the key factor. – Got it. Thank you. Appreciate it.
– Thanks for those kind words. I’m glad you got on. Alright next, let’s go.

This is not the outfit to do it in, so, one second. Okay, whew. – You’re wrong, brother. You had the right outfit on the first time.
– [Man in suit] I have these, occasional rushes of motivation. It’s like, yes. Now I’m gonna do this. But after a few days, that motivation goes away. So how do you get that constant stream of motivation? Thanks a lot. – You know speakin’, you know, this piggybacks well off of the last question. Ya know, my motivation
comes from a couple places. One, I love what I do. You know, you may not love, again, back to what you want. Especially seeing a lot of the youngsters jumping in today’s show, you may think that doing things is the process needed to what you want, which is you wanna be in Las Vegas with 30 beautiful women around you, and like, drinking
champagne and going crazy. Like, I don’t like that stuff. No, I don’t. You know, I don’t like that stuff. I like the process. So, you know, to me there’s
two things that drive me. One, I love what I do,
for the billionth time. My separating aspect from a lot of you, I’m keepin’ it real, is I love working, I
love putting in the work, I love the headaches,
I love HR nightmares, I love it. I like it. I like the grind. I like that I have a 6:30 call today with an upset customer. I like that. And so, that’s number one. Number two is straight up gratitude. You wanna have real fuel? I don’t know what this meant. I’m just trying to become Superman. If you want real fuel, that was injecting gratitude, You want real fuel to win? Be grateful. Now you can’t be grateful. You can’t watch this video and be like, oh great, Gary Vee said I’m not grateful. In me, in my personality is gratitude. The self-awareness that I was born in the, in the Soviet Union, that the
timing of when I was born, was better than when my dad was born, better than when my
grandparents were born there. It created a scenario
where this moment in time, where America and Israel got together, and made a deal with the Soviet Union, and people were able to leave the country, and that’s it. I got really lucky that,
what I’m great at is, is really kind of glamorized here. Entrepreneur businessman,
whereas in Russia, who knows, I’d probably
be dead or a trillionaire. And so, I’m just grateful. I’m grateful for the greatest parents that one could ask for. I’m grateful for, like, amazing wife. A lot of, unfortunately, I
lost a lot of my grandparents before I was even five. So I haven’t had a lot of death. And so, you know, it’s really like, I don’t even have a gear that’s like, woe is me or too bad. First of all, I also
don’t like complaining. I’ve made this bed. Like I feel ill today, I’m
under the weather, right? But I’m not like, oh. We’re always like, watch this. Here, I don’t know if you can get in here. People are gonna like this. Let’s show something of fun to everybody. I don’t know, talk to me. Can people see the schedule? – [DRock] Yep, they can. – Yep, I mean, like, you know. So schedule, right? Like, workout at 6:30, and travel, and meeting, and meeting, and meeting, and speak, and call, and
speak, and tape the show, right, and then call, and then
meeting, and then meeting, and then meeting, and then meeting. And if you’re paying
attention to 10 minutes, 10 minutes,10 minutes,
five minutes, 15 minutes. Planning meeting, call,
call, coffee, meeting, meeting, meeting,
meeting, meeting, meeting, meeting, meeting, meeting,
and today’s a good day, ’cause it’s a Friday. Because I get to be done, you know, by eight o’clock, with
dinner with some friends. But like, when you go back, you know, I mean, the bottom line
is, I’m in meeting, well this is Jet’s game. But, but (phone clanking against table), I’m making my bed. I’m making my bed, I’m going forward. I’m hustling from six to 11 pm everyday, with every second allocated. There is no break. There’s no, there’s no eat a salad, and read Reddit, or watch YouTube. That is not in my game. Yes, Steve, that was for you. You know that is not in my game. And so, because I’ve made my bed, I’m surely not gonna complain and be like, oh, I’m sick today. Like, I just, you know, no. So that’s it. I don’t even remember
what I was answering., but that’s what I think. (laughing)

– Gary, I’ve got a very
serious question for you. – Hey, Brian. – How the (bleep) do you
get away with saying (bleep) so many times on stage
and not catch a bunch of (bleep) flak for it? – Brian, as the CEO of an
up and coming IPO company, I’m very impressed with your
audacity to ask that question, which leads to my very simple answer, which is two fold. I think the reason I get
away with dropping the F bomb is number one, I mean it when I say it. There’s no tactic. I’m just in the zone. I mean, I was inspired by
Richard Pryor and Chris Rock and Eddie Murphy and their
styles have translated to my keynote styles. I feel like I do a little bit
of a stand up timing process and I think that because
I’m not forcing it and because it’s my natural zone, a little Jersey boy action, people respect authenticity. The other reason I’m able
to get away with it is I don’t care if I receive flak. As a matter of fact, I use
the F bomb to vet people. You know, I’ve said it before,
I’m gonna say it again. We’re gonna do it again,
another question coming up. This is a platform for
me, for the hard core, last seven years fans of
mine, for me to go one layer deeper into things I’ve never said before. The truth is I actually use
my F bomb to vet other people. I actually react to the way
you’re reacting to my F bomb because if you are a person,
back to the last question, that is so thrown off by
using the F bomb in public, in a public setting, with a keynote, that you’re then not looking
at the big enough picture for me, just my personal. You’re judging me, I’m judging you. So if you are incapable
of getting over that and seeing the bigger
statement that I’m creating, well then you’re not gonna be somebody that I wanna do business with, invest in, or take on as a client to begin with, because you’re at this micro level. That’s right, you’re at this micro level. And that’s just not a
place where I wanna play. I don’t want to play in
the micro, so (bleep) you. – [Voiceover] Seth asked,
“What was the hardest thing