“that your staff was really young. “I didn’t see anybody
over 40 surrounding you. Why?” – Well, India is actually 44,
she just looks phenomenal. (laughter) I mean, so there’s that. You know, yeah, my staff is young, you know, I think I get
value out of mentoring, though I’m mentoring a lot of people now that are in their 30s and 40s and 50s. Yeah, my team happens to be young, I’m more than open to hiring anybody, race, credence, you know, like, anything, it just hasn’t happened. The company’s young. I mean, like, you know, look, it’s kinda one of these things like, stereotypes, there’s some truth to it? Look, I mean, this company started doing
social media marketing in 2009, ’10, ’11, like, the 60-year-olds weren’t rolling in. You know? And so I just think a lot of people
overthink these things, meaning, like, you know, for example, a lot of people around
me are always, like, wanting me to stage things, for photos, for
interviews, for on my team, you know, like, all this stuff, like, I’m aware that India’s
the female on my team. Like, I’m aware of stuff. I’m aware of everything. I just also think authenticity rules, and so I’ll be answering your question in the question that’s
the broader question. You know, I’m pumped to
have anybody on my team. Listen, and they will all attest to this, I love standing in front of the company and saying, look, I’m 39,
I’m the old man on the team and I’m better at social
media than all of you. Like, I truly believe that. I don’t pre-judge on age,
sex, where you’re from, well, actually, I do judge a little bit
on where you’re from, meaning if you’re from the
streets I do value you more. I do like a little bit of
the grind and the hustle. It’s an absolute truth. It’s so funny, the true
one place where I think more than the cliche things
of age or sex or race, where I’m a little prejudiced, is I value the streets. I just do. And the streets, AKA just struggling. I just, I’m a fan of it. Anyway yeah, just, it’s been
the serendipity of it. The team has been built from people, a little bit less, actually,
so that’s not true, like, India and Steve were here, and I guess the rest of the team, so four, were hired for us, so yeah, it’s an interesting
thought, like, I’m into it. I’m super into it. Apply.

“Alright Gary Vee, you’re
big on authentic marketing, “but when does it go from
building trust with the audience “to shit man, that’s TMI.” – Too much information. I don’t think we, the people that put out the content get to judge what TMI is. I think the consumer judges
what’s too much information, and so as you can think now, and let your whole mind go, you’ve got all sorts of
people that are whether in social or real mainstream media, that you deem, put out
too much information or not enough information. I’m a big fan of the market deciding, and I think the way you
learn how the market decides is to listen to the market. For me, you put out stuff and you see what they come back to. For example, there’s a vine that I put out where I’m sitting in a toilet. Danny, the craziest place I vined is this. This. That might have been TMI for people. I did it, because I’m
curious of what too TMI is, and I think one, I think it
breaks down to two things. Number one, the market decides. We’ve seen that. You’ve seen no question. There was a time and period where people thought
Elvis shaking his hips was too much information. I would call that tame
compared to what Miley Cyrus did at the MTV Music Awards 18 months ago. I would consider that tame
to what XYZ is gonna do six years from now on whatever we’re on a Netflix show. Live show. I think that things evolve. The market evolves, but I really think of this
as nothing in the middle. The market decides, and
then you get to decide. We’ve refrenced it’s been funny we had
an episode where I really got hardcore about my family thing, and it’s been bubbling up. I’ve been getting a lot
of positive feedback from a lot of friends and family about how little I put
out on Misha and Xander and Lizzie, and how I
do keep my family life pretty private in the scheme of how TMI I am. I decided that, Lizzie decided that. We decided that, and the occasional picture would be fun, and would never be deemed as too TMI, but we decided that is for us, TMI. I think you deeply have to be
authentic to what’s right for you. You can’t force it. You just can’t force it. I would definitely, maybe about another year, maybe in another 18 months, I definitely am gonna give a key note without my shirt on. Many would deem that as too TMI, yet you probably won’t see Xander until he’s like 17. I mean like, you gotta decide, and then the market decides. If people are engaging with your stuff, and there’s a lot of Instagram
girls that are putting out content that many would deem as too TMI, but the market sure likes it, and if it works for
them, that’s how you have to live your life, and so
you do you. You do you. There is nobody deciding
besides you and the market. That’s the way it should
be, and there’s always this nice balance, and if you’re
fortunate and you’re lucky, what you’re willing to put out they’re willing to consume
and are happy with it, and that’s the Mendoza
line we’re all looking for.

– [Voiceover] Daniel
asks, “How do you think “overly-edited photos and text overlays “affect the authenticity
of Instagram posts?” – Daniel, thank you so much
for a wonderful question. Just off the back of authenticity, so you must have been thrilled. I think it’s what you’re
trying to accomplish. I think that if you’re a photographer trying to catch the wild,
like, you can’t edit and put words over it,
but if you roll like me where a lot of things, like
you wanna inspire people to think differently or
make them feel something, it’s really powerful
to put a quote of yours on top of a photo. I really do think it’s the strategy, the will, the interest
of the content producer to really make this judgment call. What I like most of
all about this question is how Instagram really works. The ability to unfollow
somebody on Instagram is so easy, and this is
a subtle product thing that I don’t think people
spend enough time on. People’s ability to unfollow somebody feels so native as you’re
scrolling that, you know, at the end of the day,
content’s gonna find its audience if it’s
good, and whether that’s highly edited or super raw, or black and white, or booty shots, or inspirational quotes,
or whatever it is, it’s going to find its audience, and so I think it’s something that people should not overthink in either direction, right? It’s not a tactic that
automatically makes it pop, and it’s definitely not a
tactic that’s gonna cripple you, it just needs to be right. I actually think you’ve said it best, which is, authenticity has
nothing to do with the actions. It has to do with the seed
of where this comes from. If you authentically, like
me, want to put things like kill it or crush a face today, or whatever you wanna
say on top of a picture, that’s what’s coming from
me, that’s why I think my audience finds it attractive, in the same way that, if all of a sudden on my Instagram feed
I’m taking sunset shots of New York City, people
are gonna be like, “That’s not.” that’s not, that’s just not who I am, right? And that’s why I yell at DRock always trying to edit and shit, and that’s it, right? That’s it so, I think your
question’s got the answer in it, which is the word authenticity. If it comes from the heart to have quotes on top
of it and edit it, cool. If it doesn’t, cool. Cool?

“has been said to be the
female version of you. “Do you think society is ready, “and would she be treated the same?” (patronizing laughter) – Listen Give? – [India] Listen give. – India, you are picking some doozys on this weekend edition
of the #AskGaryVee show. This one’s got me up into a
higher level as you can tell. The female version of me, who
I think is Misha Vaynerchuk, my daughter, I’m watching
it though I can already see some differences, which is too bad. At first I would’ve thought
it was like a carbon copy. But I love her perfectly the way she is. No, I think if there was a
female version of me right now, she would struggle more,
because the truth is, society is flawed and white males get away with more things than
minorities, than females, and so I think the
world’s a lot more ready than it was five years
ago, or 10 years ago, or 15 years ago,
definitely, but do I think, you know, cursing, I mean,
if we’re going carbon copy, you know, cursing and that level of ego, and that combativeness of loving the competition, I think it would be less palpable to the masses, which is
massively unfortunate and I hope that day will change. At the same token, I think that, I don’t think people
recognize how much smaller my audience is by me being me. A lot of people see the plus side of it, I am not consumable to a lot of people. There’s three to four little tweeks that I’m fully in control on to change in a heartbeat that would
make me much bigger, I’m just not willing to do that, and I would hope that
your co-founder, right? Yeah, I hope that she is
just her all the way through and let the chips fall where they fall. I hope she doesn’t hedge
or tries to waiver, much like I hope she has no interest in trying to be just like me
if she’s passionate about me in a way that I try
not to be like anybody. There’s an incredible,
it’s the most cliche word right now in the game, authenticity, but it is stunning how much truth there, you know, it’s kinda like stereotypes. Stereotypes are uncomfortable, but like, let’s get raw, there’s
some truths to stereotypes, that’s how they become stereotypes. Authenticity is a cliche buzzword ’cause there’s some truth to it. People really appreciate you
rolling the way you’re rolling. People really appreciate when
I meet them in real life. They’re like, I mean, it’s
still stunning to people like, “Oh damn.” you know? I mean, I’m sure at episode 100 you guys had people coming up to you and saying, “Oh wow, that’s how he
is in real life.” right? People expect there’s a cynicism, and that’s why authenticity over-indexes, and so I highly recommend, so the answer to your question is no, I
don’t think it’s as accepted as me, and I think that’s unfortunate, but that’s just my true answer. Two, I hope that doesn’t
change any of her behavior.

– [Jen] Gary, I’m Jen Lebowitz. From New York originally,
but here with my team of community managers from Philly and my brother from New York. – Love it. – Thank you so much for
the show first of all, it’s awesome, we freakin’ love it. – Oh, thank you. – So, I wanted to ask if, well
I know you hate automation. – Yes.
– [Jen] But you get so big to the point where you’re
scaling your community so much that it’s critical to automate.
– What? – How do you decide what and when? – Jen, right, that’s what
you said your name. – [Jen] Yeah. Jen.
– Jen, why is it critical to automate? – Like if you’re getting
thousands of e-mails a day of people registering you can’t manually write back.
– [Gary] Okay. – Okay, okay, got it. You know, there’s some big guys, let me and this is why this show is great. Let me redefine this. There’s a big difference
between automating your human interaction versus
automating a sign up process or something that can and is
acceptable to be automated. Like, for example, I think it was today I just saw it somewhere in my stream. Like did the President of the
United States sign up today? Right like, like I think
you said, the tweet was on twitter I think Barak
Obama finally signed up and the tweet was like, “Now,
I’m finally really here.” There’s a video made six years ago that you can see where
people got mad at me because I said that
wasn’t really Barack Obama tweeting on his behalf
and that was fucked up because everybody was mad at
Britney Spears for like a day for not doing it and having her manager. And like, everybody was all about Obama and down on Britney at the
time, it’s like, fuck this, Britney’s back, baby. So, I wanted to back up
Britney and I jumped in and made a video, and I was like, do you think Barack’s
really doing this? And everybody was mad at me. So, Jen, I think what
you need to recognize is there’s plenty of circumstances where you need to automate, as long as you are not making
like if your automation email when somebody is signing up is like “Hey, Jack, this is Rick.” Really now you’re getting into that level of like trying to fake the funk, but automation is fine in
a lot of places, not just, I don’t want people automating
their human interaction or making pretend it’s them. You know people get pumped when
a celebrity replies to them, that like means something to
them and when they find out that that’s like Ricky
the PM of that person they get disappointed and
that takes equity away. It’s just not authentic. You see what I mean.
– [Jen] Well, thank you so much. Yeah, that’s really helpful.
– Was that it? – Yes, thank you. – Well, no meaning, I don’t
want a second question but like, are we now aligned like, did that clarify that conversation? – That totally clarifies it, thank you. Awesome, well that’s tremendous. All right, let’s clap it up. (audience applauding)

“manager of a nonprofit
on a heavy topic such as “human trafficking make the
depressing content dynamic?” – Fwarg, I think the
first thing you need to do is make sure that you realize the content doesn’t have to be dynamic. Right, I think everybody thinks like, ugh, how do we make it social. How do we make it fun? Certain content has to
be done a certain way. It’s contextual. I mean, this is really hardcore stuff that you’re dealing with. I actually think the content needs to be educational while not being too complicated. I mean, it’s a depressing manner. You’re not gonna be able
to light it up, right. You need to focus on what it is and so I would educate and create
narratives through white papers, infographics, SlideShares, videos, pictures, quote cards that actually educate the market. None of us here, none of us here, and when I say here, I mean everyone listening and watching. I would argue that less
than one percent of us are really educated on the matter. So how do you get the information out? And I don’t think that
it needs to be dynamic. I think it needs to be truthful and it needs to be
contextual to the platform. Is that a 45 second video on YouTube with the right tone music behind it that is giving me the information? Is that an infographic with the right color tones that aren’t bright orange and– I don’t think bright orange
and yellow and sparklers on my Pinterest board
around this subject matter. And so I think, I think respecting subject matter and making in contextual for the platform are way more important
than pigeon-holing yourself in a world where you see other people having the option to be
dynamic in a social media world and you wanting to be
in that world because either you want to be there or two, you think that’s the way to win. I think the best way to respect content is to respect the content. And I think that matters. – [Voiceover] Thomas
asks,”Would you be willing

on Instagram, and I am a
10 year old makeup artist, and I just have one simple question. I post looks on Instagram
and people ask me to like their pictures, in exchange, they like my pictures,
and I was just wondering how you would handle that. – Nya, first of all, adore the hustle, crushed that I wasn’t lucky like you and wasn’t born during the internet era. Do you know how much
fun these two would have mixing up videos of me talking trash as a 12 year old baseball card dealer? We could have had an amazing narrative. I’m pissed. And watching you talk
about your background in this short little
video, including the fact that you said, I’m a
makeup artist on Instagram, right, that has been, for a lot of people, that’s a little moment
in there that I want everybody to wrap their head around, not on YouTube, on Instagram. The mediums continue to change. The experts in those
mediums that move first and best will always win, a la
what I wrote in Crush It!, oh, I don’t know, six
years ago, coming true, Nya is, soon, Crush It!’s gonna be older than the people asking
questions on this show. Nya is a real life version of
that dream come true for me, so I appreciate you for that, Nya. Boy, look at what you’re
doing there, Staphon. Staphon, by the way, is
trying to take a picture of the screen, taking, so
god damned meta over here. If it’s in, say podcasters,
I know a lot of you love listening, but this
has been an episode to watch just to see what meta Staphon is up to. Nya, the answer is I’m
not a big fan of that, it doesn’t feel authentic. You like my posts, I like your posts. There’s something about the karma and the energy of that kind of tactic that I think doesn’t really work. And so, what I would recommend you to do is be a good Samaritan
and a good community of Instagram fashion world user. Meaning, I would spend an hour of the day going through all the
people who are actually putting out content that
you actually do like, and heart that up, and take
the 10 to 20% of people that then find you because of that, and then 10% of that 10%,
1%, that authentically wanna give you love back,
and there’s something bound in that authenticity
that is so much greater than the scale of the growth hacking, or the black hack growth
hacking that that is, that I don’t think
brings you as much value as you may think. So, darling, if you’re
willing to listen to me, I think you go about it the high brow way. But the way to get results,
and the way I got results on Twitter was you actually gotta go out and give some love. You have to take an hour of your time and give some love. And so, the first thing I
would do is watch this video, then go directly to your parents, and find out if you can go to
sleep an hour later each night so that you can actually execute this.

a great right hook?” – Sweep the leg, Jonny. Sweep the leg. That’s literally how I think about this. The fact of the matter is,
you’ve gotta go in for the kill. Just watch, like, Karate
Kid, where that quote’s from, his teammate’s like,
“Sweep the leg, Jonny!” Like, go in for it. How
do you throw a right hook? Honesty. You know what a good
Super Bowl commercial is, in my opinion? “Hey, I’m
Gary Vaynerchuk. I’m the CEO of Toyota. I want you to buy cars from us. Let us know how we can make that happen.” That’s a good Super Bowl
commercial. Forget the pony, and the eagle, and the cute
dog, and everything else. You wanna sell cars. I
think that Americans– You know what? Let’s do
a test case right now. What’s Jab, Jab, Jab, Right
Hook’s, Amazon ranking right now? I’m gonna show you, Jonny,
how to sweep the leg. What’s the Amazon rank right now? Do you know how to find it? I
know how to find it real fast since I look at it all the
time. You probably don’t, India. I mean, all the time when I’m selling, I haven’t looked at this in
months and months and months. 2,847. That’s the rank. Everybody
who’s watching this show, it would mean the world
to me to be able to land the right hook I’m throwing right now. A lot of you have the book already. So it’s hard for me to ask– How much is it on Amazon right now? – [India] Right now,
it is 17.43, hardcover. – 17.43, and Kindle? – [India] 14.99 – 14.99. I am asking every
single person who’s watching this show right now, to buy
one Jab, Jab, Jab, Right Hook. It would mean a lot to me, I
would prove my point to Jonny, I would equally benefit
from that because I make a dollar three, a dollar to
three cents, or three dollars per book, or whatever it
is. At this point I’m done promoting Jab, Jab, Jab,
Right Hook but it’s the most tangible thing that we
can all watch together, I’d like you to buy more, if
you were ever thinking about buying it for your staff, you
can send one for your Kindle, anybody who’s watching,
and if you’ve watched more than 25 shows of The
#AskGaryVee Show, and you don’t own a copy of Jab, Jab, Jab,
Right Hook, you need to. That is absolutely a must.
That is my right hook. Honestly, Jonny that is– And I don’t know how you can link up. Obviously, you can’t go to Amazon, but link it in the comments
and that’s a right hook. You just honestly ask, you
try to create some guilt around it, like “You’ve watched 30 shows, can’t you give me 15 bucks?”,
you try different angles, you just go straight
for it, you don’t hedge, you ask for the sale of
Jab, Jab, Jab, Right Hook. – [Voiceover] Ghopii asks, “How
do you leverage social media

“for switching on your brain?” – Ko, this is an
interesting question to me. Like that? Ko, this is an interesting question to me. I don’t really know how to answer it. First of all, I don’t do well
with top three questions, so VaynerNation, don’t
ask me top three questions because I don’t even know
how to gather my thoughts in that way, I’m not an
active enough thinker to execute that. I don’t know. You know, weirdly the only
thing that comes to me on the answer, and it’s
why I took this question, because it’s an interesting question, is passion. It’s a very lightweight answer. It’s a fluffy answer, but I truly believe that it is the answer, meaning, if you actually love what you’re doing, if you actually love
it, there is no friction to turn on your brain. The only time I feel like
I have to turn on my brain was when I was six to 22 years old, when I was going through the
bullshit education system of America, right? That’s when I felt like
I had to turn it on, to appease horse crap that
didn’t match my reality. But every since that
day, when like, “Yay!” and I went into like, you
need to buy this Pinot Grigio, the second that started in May of 1998, there’s never been a day
that I’ve had to activate. It’s always on, and I don’t mean always on buzzword marketing, it’s that I love what I do so much that there is no friction to turn it on, even when I am landing
at 2:00 in the morning from a flight that’s delayed
like the other night, and then going directly into
it at 6:30 in the morning because the fire is so deep inside, you love it so much. You don’t need that jump start. – [Voiceover] Cory asks,
“When it comes to weaknesses

– [Voiceover] John asks, “you
give with zero expectation “of return so you’re never disappointed. “That’s really tough, how do you do it?” – John, I do it because
that was the talent that I was gifted with. It is the essential
backbone of my success. And I’ve said that about other
things, so it’s always a mix, right? Like it’s hard to
say this but, like, boy, boy am I thankful that I have it. I look for it in others. It is
a huge competitive advantage. It’s like being born beautiful, right? It’s a competitive advantage. Luckily for me I’ve got
both (laughs) just kidding. For me it is really really
really really something that I’m so thankful for. How do I do it? Really the same way
everybody does everything, it was just there. I didn’t cultivate my lack of expectation. There’s no, like, lack
of expectation exercises that you can get into,
but boy has it been a– Look, the truth is,
people like people, right? And people do business with people, and people sense people through a camera, through an audio podcast.
They sense people. I have enormous selfishness in the things that I wanna achieve. But the fact that I have
this lack of expecation and I’m willing to give, and give chances, and give opportunities,
and just flat out give, without ever thinking, what
am I gonna get in return, knowing that eight out
of ten times I won’t get something in return, and it’s pure, it’s just the purest version of it, pshh, I won. And so, like, you know, I have no clue how to instill that, but I can do this, why I
answered this question. I can tell you that if it’s
in you, triple down on it. Don’t suppress it. Don’t let the cynics
outside of you tell you, “no, you’re being too nice,
you’re not getting anything in return.” It is enormous human leverage
and I highly, highly, highly recommend it. For today’s question of the
day, I want to make a statement