– That’s a good one. – I love it.
I’m in control of it. I’ve always really welcomed it. I’ve lived my
life with transparency. I hide nothing. That said, I always honor–
– We love Jewel. (group laughter) You’re giving all the answers
that nobody, nobody else says. Yeah and what’s weird is it’s one thing say it that
came and grew from it. You were real, real
famous when it came along so it’s an even more
impressive answer. You know, I was a byproduct and
benefited from the transparency and grew from there.
– Yeah. – But for you to
be where you were and love it speaks to
that rare authenticity. – Well, I also was able, that’s
funny I was put in a college textbook from when
the grassroot marketers, one of the four founders of
grassroots marketing online. – Sure. – It wasn’t because of me.
It was my fans. And it was the early days of the
internet but it was the reason I broke through grunge. – But your fans, I was there. I was doing the
Wine Library thing. It’s why I was so excited. We talked a little bit
about this the other day. Your fans got there and
give a crap because of you and then they took over. What my fans do now is insane
the level of love but it starts with I love them first.
– Yeah. – You have to love them first. – Yeah, music comes
second in all honesty. I think people
and what I’ve been, it’s just been incredible. I have no middleman. I get to talk to my fans
directly and tell them who I am. I don’t have a journalist going, “You know the truth about
Jewel was blah blah blah blah.” And it’s not true. I actually get to
tell people what’s true. I get to have that direct
relationship and not to mention I should be a gift in, we’re all
a gift in each other’s lives. If I’m not a gift
in the life of my fans, I am not doing my job. This isn’t all about me and so
the way technology is evolved it’s much easier
for me to watch my fans, see how their
families are doing, encourage them to be
supporting one another. I love it.
– Amazing. Andy?

– Hey Gary!
It’s CK here. Presenter, photographer
from Sheffield, UK. My question for you how mindful
are you of differentiation when it comes to personal branding? There’s a million and one
entrepreneurs out there, not all of them
swear like a judge, like you do. Not all of them wear
trainers like you and not all of them wear cool jeans. So my question,
not all of them want to buy the Jets. So how conscious are you, Gary,
of your unique selling point when creating your brand? Epic, you’re a hero. Next time you’re in London I
want to do a photo shoot for ya. Let’s hear it for Gary! (crowd cheers) – CK, I’ll answer
that in a minute. From what you’ve
seen Oliver, what, you’ve worked with a
lot of influencers. You’ve got a lot of great
connections in Hollywood. You knew the
influencers were coming, you knew the old school,
you knew the new school. How do you see that?
Do you think that people are being thoughtful of
their differentiations? – Yeah, absolutely. I mean look, you know, the
really smart ones understand the idea of authenticity, right? And understand and so I remember
sitting down with a bunch of celebrities when Facebook pages
were really scary to them and whether or not it was gonna be,
me the actress or me the actor or me you know the guy
that hung out with you at high school, I didn’t really
know what persona to do or what to present. – And people still, a lot of
people right here are like should I have a business page?
– Sure. Sure. – Should I have
my personal page? I have a job but I also
want to be known as the funny, vulgar, juggler but
I’m a lawyer by day. Everybody’s in this
Clark Kent/Superman issue on Facebook and social in general. – I always profess that
you could have two lives. You could have this public
persona that could be safe to do this and then you have a
private existence here which is important because we are all
stepping onto a public stage now and there are things that should
be kept public and things that are private and I think
we’re all always in a constant collision course with that. Few too many drinks and a
Twitter account you can pretty much fuck up your life. – I agree with you and here’s my
point or people forget like BP dumped all the oil in the world
in to the and people forget. It’s amazing what, I don’t
think anybody’s talking about like all these actors and
actresses and athletes have so many mistakes and issues. America is quite forgiving. What we’re not forgiving
about is the cover-up. – The hypocrisy.
– That’s right. – People don’t like hypocrisy. – It is a death blow,
it is a death blow. – In Iceland, we overthrew the
government in a 24 hour period, and a long-standing system of
government there because we had a Prime Minister who
really didn’t break the law but was a hypocrite.
– That’s right. – And nobody likes a hypocrite.
Nobody likes a hypocrite. – I’m familiar with that
story and you’re right. From my standpoint, here’s
where I’ve been thoughtful, seven years ago I decided that
there was something inside of me and the new mediums
were in my favor, that good things
were about to happen and I better just be me all the way through.
– Yep. – A level of transparency and
authenticity that was extreme because I made the assumption
that it was gonna really work out and that everybody on
Earth would know who I was. I still knew I wanted
to be a businessman. I didn’t want to be an actor.
– You’re getting close. – But I knew that, I made a
video seven or eight years, you should edit this in that
said that technology was gonna be hip hop. That we were in this
1985 hip hop moment. Serious, hip hop ’85 is equal to tech web 2.0 2008. That Zucks and Kevin Rose
and all these people, these were people
that were gonna, look I basically think I said in
the video or I said it elsewhere that tech founders were gonna
marry supermodels and like Evan Spiegel’s doing that.
– That is absolutely happening. – And so I knew that then,
I thought that would happen to me and so I’ve been conscious of
the following which is you guys really know my shit. Now that being said,
I have a counterpoint. There is very little content
on my family in the world. – Yeah, I noticed you
mentioned that in your last– – Xander, my little guy, I don’t think anybody even
knows what he looks like. I don’t think there’s
one piece of content. So you gotta pick and
choose what’s important to you. – Yep. – For Lizzie and I, it’s
important the kids don’t have that exposure and they choose,
I think Misha’s gonna choose. I think she’s gonna
be a YouTube kid star. (Olivers laughs) We need to let them choose
but you’re in full control. – You’re the dad-anger. – Exactly, I can’t
wait to be a dad-anger. I’m gonna negotiate good deals.

Had a blast having
you on my show earlier this year
to talk about your new book #AskGaryVee. I read the book. It is amazing. I got a lot of
good stuff from it. I’ve been sharing it
with some of my interns, and my friends, and coworkers
so thank you so much. Today I have a question for you. I’m releasing a book
next month, it’s called Without Bruises: A Journey
to Hope, Help, and Healing. It’s telling my personal story being in a relationship
with a sociopath and, you know, going from
mental and emotional abuse. Well, I am trying to figure out, do I stick with JJ, who
is the radio personality, to market this book or
do I need to stay away because I feel like I can
reach a bigger audience but I’m not sure
if that audience is really ready for the girl
with the shaved hair, tattoos who’s at
the hip hop station. So maybe you can give
me some advice on that. Thanks, Gary, love you. – I’ll take this one first
then you jump in Simon. JJ, look,
the bottom line is it’s not 1984 anymore, it’s 2016. You’re not going to
hide from who you are. People are going
to figure out you have a shaved head and tattoos.
– Yeah. – You can go under a pseudonym, you can go in disguises. They’re going to
figure out who you are. So, I think everybody
wins when they go all in. Listen, I, you know, first 60 episodes
of Wine Library TV, 2006, ten years ago. I was tempered
a little bit because I was scared that the
people on Wall Street and these rich people
that were buying hundreds of thousands
of dollars a year of wine from me would realize
I loved wrestling and football, and I cursed,
that I was Jerseyed out. The truth is the
second I realized, wait a minute,
if people like this show with 80% of me, what’s
really going to happen the second I went all-in on me it became a
totally different outcome and really I’ve never
looked back, both in the wine industry
and who I am today. There are plenty
of people in the marketing book
world that don’t love me. I think the closer one is to me. – Who? – I don’t know.
– No. – People, you know–
– No. – There’s a LinkedIn
post right now, where I saw somebody
write of why GaryVee is really great at social media and the first comment
with four likes from other people is, “I would want to do
nothing like GaryVee.” And I’m like, well,
there’s five people. (laughs) I mean, you know,
you know, and I get it. And I get it but
I think what you have to take pride in, JJ, and
everybody, is if you could live a life where
the people that know you the best like you
the most, you win. I love that my assistants,
when we were talking about India’s one week,
like the people that know more
about my truth win. Like as we’ve gotten to know each other–
– Yeah. – We’ve liked each other–
– It’s true. – More and not less
and that’s the game. – That’s true, I mean,
what’s the definition of authenticity, right? Everybody’s like
trying to be authentic. – (laughs) Right. – But nobody talks about
what authenticity is. Authenticity is saying
and doing the things you actually believe and
so to create divisions, one of them is
inherently inauthentic. So in one of them you’re
either being dishonest or you’re faking it so– – Or you’re hedging, right? – Where you’re hedging.
– Hedging. – So–
– Hedging is what pisses me off. – So, I mean,
you are who you are and you want to
bring that personality. And at the end of the
day, the more authentic you are in all of your work, the more the people who
love you for who you are will take your work and
help spread it for you. Those are champions
but it’s very hard to even find champions
if you’re always hedging and trying to be what
somebody else wants you to be. – JJ, I think you’ve got
a misread on America. I really do. – People like you
for you and they like you for your message.
– A hundred percent. And especially, if you’re you. For example–
– Neither of us, neither of us fits the role that we expect. And I show up to
these meetings in jeans and things and Gary, you know, he curses and
he shows these things. But people like
us for who we are. And the people who don’t like us for who we are don’t invite us and that’s totally fine. – I also think that
you’ve got to understand the American psyche, right. They’re not going to care
as much about tattoos and shaved heads and
things of that nature. America forgives
everything except if you’re trying to deceive them. Like you can literally do
anything in this country, probably outside of murder,
and get away with it, as long as you
don’t try to pull one over on us, right? Presidents have proved that, the most famous
people have proved that. We will forgive
all day but if you try to make us a sucker
because you’re trying to put one over on us–
– Yeah. – We hate that.
– Yeah. – That’s it.
– Be yourself. – Is that it? – There’s one more.
– One more? – Be yourself.
– Let’s do it.

“do you believe we find
ourselves or create ourselves?” – That’s a deep question. How self-aware do you think
you are if I asked you that? – Very.
– Me too. – Very. – Who do you think is
more self-aware, me or you? – Me.
(group laughter) – [Gary] You know what I feel.
You know what I feel. – I think you think it’s you.
– [Gary] Of course. I genuinely think I’m the
most self-aware person on Earth. – Right, right,
I don’t know, Gary. I’m waking up at
3 o’clock in the morning. – I’m texting you at 2:53
tomorrow morning and I haven’t even gone
to sleep yet. (group laughter) – Well, I did go to sleep. – That’s a really nice
question, what you think? – I believe, I believe that
in our book we just came out “Average Skill,
Phenomenal Will”– – [Gary] Is that
your first book? – Third book. – [Gary] How are
you in book world? You good at it?
– Yeah, we’re good at it. – [CJ] Very good.
– Very good. – How good?
– [CJ] Underground. – What do you mean underground? – Garage.
– Really? Self published from
the garage? Like, what? Open up the trunk and
selling it from the back? – Absolutely.
– Love it. – [CJ] And online. – I know. I’m kidding. Have you ever considered
going main publishing? – [CJ] We have but we
didn’t like the numbers. I’ll be honest, when we started
out we had such a big following that a ton of supporters right
off the bat said we’ll buy this as soon as it
comes out at $25.99– – Yeah. You’re like why go
share it with other people? – [CJ] You’re right.
They’re like $4 a book. We’re like, yeah
we’ll go over here. – [Gary] Yeah,
totally understand. – So for us, in our third book,
“Average Skill, Phenomenal Will” underdog we believe that you
don’t have to have phenomenal skill but if you have a
phenomenal will you’re not going to quit, you’re not going to
stop, you’ll be successful the very first chapter, this is why
I think I’m more serious about it, the very first
chapter is self-awareness. The very first chapter. – Really? Because you know
what’s funny about my book, talk about who’s more serious. I put self-awareness in
my mother fucking title. I put it in my title. You got chapters, I got titles. You got chapters, I got titles. – Yeah, you got on the cover.
He’s got it on the cover. – I think it’s a really
interesting question. I think that’s one that we’ll
never really fully figure out. I’m always wondering
was this my destiny or did I mentally create it? I think it’s a very fine line. I definitely think
there’s elements of both. – Absolutely. – And I’m a big
believer in momentum. I’m sure as you
started feeling it– – Oh yeah. – momentum is real. I do think a lot of things like
I think a lot about sports and you see that athlete who matured
a little bit late, right, had a big second year and
then all of a sudden it’s like wait a minute. You know what’s funny,
I started a sports agency called VaynerSports.
We just started. We’re recruiting kids. I’m talking to these kids when did you think you
could be a pro? Right, they’re like juniors
right now seniors about to come out. And a lot of them were like after this one game my
sophomore year. – Wow. – Like multiple people said it.
– After one game? – One big game, right, or when
my homie went to the league and I was dogging him in practice. I’m like, wait a minute,
Jerome’s going to the league? – That underdog.
– Yeah. But what’s interesting what I’m
trying to make the connection is when they said that, when
they made the decision that they could go in to the league,
everything changed. They worked out more,
they played better, they ate better, they went down to one
girlfriend instead of seven. My one man I was
dying when he said that. But it’s funny, it was the
mental decision that created their actions.
– Absolutely. – I got my health together two
years ago, it was a mental game, then I got there, now I’m there. – Yep.
– It’s very mental. – It is. – I don’t think we talk about
the brain enough in our society and I think that’s going to be a
big subject that we’ll discover and I think people will look
back at some of the things we talk about and others 100 years
from now and be like wow, they were early on to understanding
how much the brain could do versus all the
other intangibles. – Absolutely. Yep. – Alright, ET, you get to
ask the question of the day.

– Hey Gary, hey ET,
it’s Byron Lazine. I appreciate you guys
taking the question. I’m about going into the gym
here, it’s 5:45 trying to get my hustle on.
– 5:45PM? – I sent my question to Gary
last week and I hope whoever is editing this will throw in
my YouTube channel here just obviously hustle a
little bit of exposure. You guys have been such
a big inspiration to me. ET, I found you a number of
years ago at the talk you did to that classroom. Inspired the crap out of me. I’ve watched it
over a hundred times. Gary, first time I saw you
was a keynote to RE/MAX. You ripped their faces off. And I’m going to be giving a
keynote actually or rather 18 minute talk at the
Tom Ferry Summit next week. This is the Super Bowl of all
real estate conferences. I’ve done two, three,
400 person talks but this is in front of 5000 people. What advice you have for me
stepping up into the big leagues and guys I’d also like to know
when your speaking career really launched, were you out pushing
that or did you let all those paid speaking
opportunities come to you? How do you grow and
paid speaking business? Thanks guys, be well. – Eric, let’s
answer it, go ahead. You go first. – Yeah, so first of all I want
to say this because you talked about that first speech. Again, Gary, I wasn’t
doing that for the world. It’s an accident
that video came out. I had no idea. – [Gary] Somebody was recording
it and put it on YouTube? – Actually a guy
recorded for his thesis. – [Gary] Yep.
– Never used it for his thesis. – [Gary] Okay. – The only reason he mic’d
me up was because of that. – [Gary] When was this? – This was 10 years ago. Actually, the anniversary to the
Guru story is this school year. So that’s when I did it. – And that was your break out?
– That was the break out. When we say break out
we mean to the world. I have two careers. The first one was
I had been doing this,– – 100%. – I had been doing this
for 10 years before that. – People are like,
“Oh, you broke out.” I was like, “Yeah, I
worked every day of my life. “I finally broke out.”
– Right, right. So I ended up breaking out
after 18 years, yeah broke out. – If you call breaking out like
punting anything that was happy and fun and easy and just
grinding my face off, yeah I broke out.
– Yeah. So for me that speech was to
about 40 or 50 kids from the inner city who were about to get
kicked out of Michigan State and I was going off. I was just going off because
they don’t have three chances like their parents, you know,
just got laid off from Ford, GM and Chrysler. We’re talking about when the
country hit the recession. These kids parents
had lost their jobs, GM, Ford, Chrysler
all crashing. This is their chance
to get a degree– – And they’re bullshittin’.
– So I’m going off. – Of course.
– Somebody happens to record it. – Especially ’cause, you know,
I’m going to use that as my answer which is when you tell
your truth it’s not scary to talk to one, it’s not
scary to talk to 50,000. You ask me right now to read
your email, right now, if you gave me a long email and said
read it, I’d be scared shitless. You know why? I’m bad at reading.
I don’t like reading. – Yeah. – It’s not what
comes natural to me. – It’s not jut me it’s Gary.
(group laughter) – I could go speak in front
of this whole city, this whole thing. Give me 80 million
people, I’m ready. Give me the mic, I’m going. I’m ready right now. You ask me to read in front of
this inner circle I’m like, uh, let’s get a drink guys.
– Yeah, yeah, yeah. – Nah, that’s stupid
let’s do business. It’s unbelievable. So to Brian, Byron?
– [Andy] Byron. – Byron, just go
speak your truth. The biggest mistake people make
and your by accident similar to me, I was a businessman just
going to a conference, I don’t know, the number one
reason people fail is ’cause they have to think.
– Yep. Yep. – And when you think because you
don’t know, ’cause you’re trying to fake it, you know what’s
easy for us and your’s is more extreme than mine but I have my
version of it, when you’re not at any plateau, when you’ve been
there nothing’s super scary. – Yep, yep. – What you’re
going to laugh at me? When kids made me drink pee
’cause I couldn’t speak English? Things aren’t scary.
– Right. – What is somebody
going to do to you? When you’re eating shit
out of the fucking corner? Who’s going to do what? Somebody’s gonna laugh
at you at a conference? They didn’t like
the way you cursed? That’s the silliest. I think the biggest thing
is to talk your truth Byron. Don’t try to act
bigger than you are. Everybody does that.
– Yeah. – Oh, now that I’m a big stage
let me make pretend or embellish that I built, sold a lot of
apartments or people embellish or fake it and
then you’re scared. You’re scared somebody’s
gonna call you out on it. You’re scared
somebody’s gonna come, you know what I’m pissed about? I had Tyler right now
I’m getting my report card right now sent to me. My report cards from high school
because somebody in the comment section of Facebook said, “Gary,
you aren’t that bad of a student “from high school.” Only ’cause I they like me and
they didn’t want to believe I was such a bad student.
– Right, right, right. – I’m like, “Oh, you think
so, let me go get them.” I just thinks it’s truth. – And I would say to him as
well, give them something, man. Too many people spend so
much time talking about their accomplishments and what they’ve
done, give them something, give them a tool or two that
they can literally take. I’m talking about as soon. Don’t, I listen to some of these
guys, no disrespect but it takes about 18 messages before you
actually say something to them. Right? So I’m saying, do me a favor
just give them one or two things that as soon as the conference
is over they can really take with them and actually use. – I’m super mad you said that
because you’re more right than what I was saying. It’s more important than
your truth even though this doesn’t sound like it. I believe that 90% of talks in
public today are press releases for that person and they’re
doing propaganda for themselves and they just leave.
– Absolutely, Gary, absolutely. – I’m trying to guilt
mother fuckers to love me. – Yep. Yep. – That I gave them so
much that they’re like damn. Honestly, you know what I
like about Kendrick Lamar? – What do you like
about Kendrick Lamar? – I like, oh, we got a nice
little cadence going here. (group laughter) I like that when I feel like if
I was good enough to be a rapper I would have the same mindset. What I think he does, and
I don’t know if this has been talked about, again I don’t read
anything so I don’t even know if this is out there, I assume it
is ’cause it’s so obvious, he goes and goes on
other people albums and he’s trying to steal those fans. When I listen to how he
does it, I’m like I get that. I literally, Eric I swear to
God, I go to every conference and I’m trying to make anybody
that came there for somebody else question that person.
– Yeah, yeah. – I want them to be like damn.
– No, no, no, explain. ‘Cause they’re laughing.
Explain that though. – [Gary] Okay, I go to every
conference and I go look this is a conference and there’s
this fancy person, there’s Warren Buffet,
there’s Tony Robbins, there’s Eric Thomas,
I’m sure they a lot of people, I’m not the only person but
I’m going to go on stage and I’m going to make every single
person leave saying I don’t like Warren Buffet anymore.
I like GaryVee. – Yep. – And by the way, that’s
not having by having bravado. – Yeah. – That’s not having, that’s not
cursing that’s I’m gonna provide so much stream of value so hard,
so long that they’re going to be tired when I’m done.
Bring value. – And that’s why you
know who GaryVee is. For real.
You guys got to hear that. Because a lot of people that
study, studying GaryVee this is why I laugh, Gary. There’re people who look up to
you who don’t do what you do. – You mean everybody? You mean everybody? Do you know how many
people tweet hustle and work six hours a day? I know.
– I’m serious. – I know. – I’m serious. Someone I’m very
close to today asks me about my schedule and I told him
the schedule and then they asked me well why are you up so early?
(laughter) – Yeah. Let’s move to the next
question before I get angry. By the way, real
quick I got angry.

– What’s going on Gary?
Big fan. My name is Ted Bettridge and I’m a 13-year-old graphic
designer from the UK. I’ve recently started my design
company and I’m presenting it on Instagram, Twitter, Snapchat
and just about to start YouTube. I’m proud of being a 13-year-old
designer and I think I can use that as a growth hack to make
myself better known out there. But some clients when they find
out that I’m 13 take that back as a negative without
actually seeing my work and knowing the full story. So how would you recommend me
going around presenting myself and my business as a
13-year-old designer? Cheers Gary. – Cheers mate. Teddy, listen, I think you’re
all excited up front of like I’m gonna differentiate myself
by being 13 and then you’re like but some clients don’t like it. Of course.
You’re 13. Literally Andy has
speakers older than you. Right? This is unbelievable. And your composure and
your charisma on the video, you’re going to be very successful. I have a funny feeling at
whatever you decide to do. The same way I met Dunk
when we met in the hotel room. I’m like, “You’re
coming to America.” Some young kids just have it. I could tell way more because
I spent more time with them to know that he did have it. I’m not sure about you that’s a
good first impression for me. Getting on the show at all. But here’s the reality, my
friend, Ted, you’re going to learn this at 13, you’re going
to learn this at 16, you’re going to
learn this at 19, you’re going to
learn this at 27, you’re going
to learn it at 40. How old are you?
– [Niklas] 53. – You look great.
You’re going to learn it at 53. As I’m sure you know what
I’m about to say is true, you gotta take the
good with the bad. You gotta take the
good with the bad. For everybody who’s going to
give you notoriety or write an article about you our actually
use you ’cause you’re 13 there’s going to be people that don’t. For everybody that loves that
I keep it real and authentic there’s plenty of people
that don’t want to work with me because I curse or because I push against the
traditional systems. – Not at Social
Media Marketing World. – Did they like it?
– Yeah. – Yes, they did, you’re right. The punchline is very
simple which is this, Teddy, you need to be you. Don’t hide that you’re 13 ’cause you think you’ll
earn more money. You’re 13 and if you got real
talent, that’s going to serve you extremely well. I think the reality is
how would I play it? By just being you and doing your
thing and not dwelling on the negatives and not getting too
big headed about the positives. Don’t get too upset when
somebody cancels an order when they found out you’re 13 and
don’t think you’re hot shit just ’cause somebody wrote some cool
Business Insider headline that says 13-year-old stuns with
his graphical design skills. – [Niklas] Wonderful.
– Thank you.

“What if you have a troubled
past that you overcame? “Hide it or embrace it?” – Well listen, I mean,
this is a tough question, it’s something I think a lot about, and I do think, and you’ve
been hearing from me, meditation, mental health,
I think the next frontier in the next 50 years of society, within the business
context, within society, gun control,
all these other things, we’re going to be talking
more and more about the brain. Mental health, mental status. You know, there are
people in this world that come from such tough beginnings. We talk a lot about
poverty, and opportunity, I think because we talk
about entrepreneurship. We don’t talk, I don’t talk, a lot about you know,
you were raped as a child, your parents were murdered. You know, some of these really
extreme, difficult things. I don’t understand, or know,
what Joe’s troubled past or if he’s referring
for a friend or himself. I think we all have
different versions of a troubled past. Like some people
would say I got bullied, and that was my troubled past. Others would say
I was sexually molested, and that’s my troubled,
like these all vary, and so Joe what I would say
is I have no interest in sitting here on a high
horse and deploying generic blanket statements. I think that we should be, I do think that being
yourself 100% is something that people are attracted to. I think all of us, in
the same way that America actually doesn’t hate the crime, they hate when you
try to cover it up, because we know that you
are not being authentic, and you’re trying to trick me, I think that’s the same
reason we react so well to people that go very far, that own up to things,
that are super transparent, that are willing to go there, and so what I would
say is, you know, you should challenge
yourself to go as far down that funnel as you can
because it is absolutely an attractive quality
that creates opportunity, happiness, business
opportunities for one. However, I don’t think you
have to air your dirty laundry, and I do think that
there’s a lot of help, and many other things
that people have to do to be able to share things. I do not feel comfortable
sitting here saying yes, share your deepest,
darkest things, because maybe you’re
not emotionally ready. I don’t know you on
an individual basis. What I can tell you is
that everyday I try to push harder in exposing
more of my thoughts, and exposing more of my truths, and exposing more
of my weaknesses, and exposing more of my scars, and it’s a struggle for me, because you guys have seen
over the last DailyVee’s I don’t spend a lot of time
on my weaknesses or my past. From yesterday’s
episode’s first question, I don’t hold grudges,
I don’t have a shit list. It’s because I just don’t
believe in containing negativities, and so
the only reason at this point in my life I’m trying
to think about my flaws or my struggles, is I want to give you, the
people who have decided to give me your time, I feel a
sense of responsibility to all of you that are
giving me your time. How many people are
on there right now? – [Voiceover] One point five. – For the 1500 of you right
now that are on Facebook Live, I feel a sense of responsibility
that in the middle of the day, or if you’re in
Europe, later in the day. The fact that right now
1500 of you could be doing something completely different, but I have been
gifted your attention, which I think is the
number one asset, I’m trying to challenge myself, I’m trying to challenge myself, to expose some of my weaknesses
and things of that nature, but it’s a real struggle for me. You know,
so I’m almost the reverse, like I can’t even
begin to think about my tough upbringing
or different things, like I don’t think
about the bad things. Like I think about them,
I deal with them, they’re a reality,
I don’t dwell on them, I spit them out and
I move forward. I think this is a very
personal question Joe. I think it’s like work/life balance. I don’t have an interest
in sitting on this show trying to force
somebody right now that had a very horrible
thing happen to them, and they’re going to write a
blog post about it tomorrow, and they weren’t
emotionally ready, and they can’t deal
with the repercussions of putting it out there. That is not my place, but I will say that everybody, if you can get there, I think there’s a lot
of healthiness to it. – [India] From Matthew, what
was it like to go around?

– [Voiceover] Chris asks,
“How do you girls stay so “grounded in a fake world?” – In a fake world? – Why does the
world got to be fake? – The people I surround
myself with aren’t fake. – Yeah, same. – And who says you
guys are grounded? (laughter) – Exactly.
– We might be batshit crazy, you just don’t know. If I were to answer that
question I was also say family. We are family for each other
obviously we’re sisters and we’re very close with our family and
nothing happens that doesn’t slide by our our dad or our mom
and they keep us in check and we keep each other in check. – And also not feeling entitled. I think that’s something we
really surrounded by especially in the dance music realm
there so many DJs who have this entitled aura and you could
see it online and in person. – There’s so much subtext
what you’re saying right now. – There’s like this hierarchy of
what kind of value bring and why that’s more valuable than other
careers or other realms in art. I think that’s what, even the
first question when you’re saying what made you pop off.
– Yeah. – I’ve actually never
felt like we popped off. I never really felt
that we made it. I think the day I really feel
Krewella made it is when I’m going to lose that hunger and
I think we have to constantly remind ourselves to understand
our value and our worth and to acknowledge our achievements
as artist but not to let that hinder us from having that
hunger to work every day, to go to the studio every day, to say
yes to opportunities because the second you start
saying, “Oh no, I’m good.” – “We made it.”
– Exactly. – Or “I’m too good.”
– Yeah. – What do you think?
– For them? – Or about the game? Where do you think, while
I’ve got you for another second, where is the current state
of EDM in your guy’s opinion? Obviously it was a that space,
I don’t know, eight years ago, nine years ago most people
didn’t know about. I still think there’s a lot of people who
are watching who are 40, 50-year-old marketing dudes that
have no idea what this space is and they’re going to Google it.
But obviously when you start talking to a 35 and under demo in
America and obviously in Europe and other places it’s been huge,
everybody at this point already knows that it’s so
interesting to watch. It is really to me the thing
that is most followed hip hop as a new genre that
didn’t really exist before. I’m curious for you guys who
are much closer to it, where is it in it’s lifecycle? Just starting, hitting
an interesting time? It’s become dramatically more
mainstream than it was five, six years ago. What is your
point of view on it? – I think it has plateaued. I think it’s hit the climax–
– Okay. – I don’t think it’s
going anywhere, anytime soon. It just branched off in so
many different directions. There’s so many
different sub-genres. There’s new artist coming
through every day. Guys likes Skrillex and
Diplo are doing a great job of cosigning younger talent,
bringing them up through the system and there’s the
difference between it now and what it was 15 years ago was how
much corporate backing it gets. You see with the brands
you work with all the time and how badly they want to be
involved with these entities and the biggest throwers of
festivals in the world, these biggest entertainment companies
in the world have put so much money into making sure that
it’s going to stay where it is. Keep going with it.
– Ladies? – It’s hard for me to comment
on this because I do feel like we’ve never quite
belonged in the EDM world– – Okay. – and so it’s hard for me to
look at us as even still a part of it even though I know it’s
kinda one foot in the door, one out for us.
– Okay. – We’ve always tried to maintain
our own lane while still, again, keeping one foot
in the EDM world. – I understand. – I think that that’s probably a
good thing for us because like Jake said, I agree, I think it
has plateaued and we have this amazing opportunity to take
ourselves on a completely different lane and
pave our own way. – Do our own thing.
– Yeah, it’s cool. – I just think a lot of what
were talking about when you’re talking about depression with a
lot of young entrepreneurs– – Yes. – maybe feeling let down that
they can’t really achieve the success that they been hyped up
to achieve, what do you think our society being a more and more
fame obsessed society has to do with that especially
with social media? – Yeah, I think the whole 15
minutes of fame has become everybody is
famous to 15 people. You got an entire generation of
young teens right now that take 45 minutes and take a selfie
’cause they want to get the lighting right and post on
Instagram if it doesn’t get enough likes they
take it down right away. Peer pressure, I’ve never
been more obsessed with this. I have a seven and a
four-year-old, instilling self-esteem in to them is
everything because they’re going to need it really, really big.
– Yeah. – Because the market’s gonna push back on every
one of their flaws. Yeah, I think we’re living
through a really, really interesting time.
I really do. I think there a lot of
things happening at once. This is not a very simple issue
where it’s like social media. I think parents, I’m 40, parents
of my generation that grew up during great times, you know
we’re not our parents or our grandparents, great-grandparents
generation where they fought wars and the Depression
and things of that nature. We’ve had so much prosperity
that I think if you look at every empire that when things
are good for too long people become soft. And I think that’s
what’s happening. I think we’re soft. And I think, you know, coming from an immigrant
DNA, like you guys, it’s easier for me to see it. I just think we’re soft and
I think that and I think that I don’t want to add to it. As a very positive optimistic
rah-rah, crush it, anybody can do it guy I want to also at
least have the other part of the equation which is of course hard
work, of course talent and of course look there’s so much
going on in the world right now. I think we’re all sensitive to
a lot of different things that are happening. You never know when
prosperity can end. It ends in a blink. I’m thankful for
the way that it is. I do not think kids being stuck
in their cell phones all day is a bad thing. I don’t think
that’s a ruining them. I think technology is eating the
world and I think it’s going to be more of that. I think that when you guys first
started doing shows compared to now if you think about phone
usage at your shows when you guys are standing there, I’m
curious what you think about what’s going on down there
because that’s just their norm. – Mhmmm. – I love when people think, did
you guys see that picture of the 90-year-old woman that was in
the crowd when the Pope came and everybody took a photo she
didn’t and everybody made a big deal about that? You did. Did you see this?
– Yeah. – You did you see it?
You see it? So it’s a photo like six months
ago when the Pope came to the US I think that everybody made
a big deal about which is everybody taking a photo of it
she just standing, she’s like 90 and she just standing there and
everybody’s like she’s a hero and literally I take
a reverse view on it. I feel bad for her because she’s
old and she probably already forgot about that moment where
as everybody else recorded it. I know it’s a funny– – That’s age discrimination. – Of course it’s
age discrimination. I’m trying to make a zing
joke, I’m sure she remembers it. I have no idea who she is but
I think that change is tough. In the same way that, staying to
music, both hip hop and EDM, one foot in, one foot out both those
genres had nothing but haters in the beginning saying,
“That’s not real music.” – Mhmmm. – And I just don’t like when
people impose their thoughts. Just ’cause kids are
communicating this way doesn’t mean that
millennials are introverted. I love when all my old friends
and when I said old I mean 35-year-olds say these kids
can’t hold a real conversation because their having them here. Meanwhile these same kids spoke
to the same six people their entire childhood because
they didn’t have the outlet to different people,
different things. These kids are
much more worldly. They know a lot more and so
I don’t think anything is bad. I’m pretty much and
optimist that way. But I am worried about
depression because I do think way more scary to me than living
a public life and fame obsession is parents telling their kids
things that aren’t realistic. I do think that we have to train
our generation to deal with adversity and I don’t think
getting an eighth trophy, I do not if you come in fucking last
place that your team should be cheering and
celebrating and given trophies. They should be looked at like, “You guys
suck shit. You lost.” – Don’t you think that this–
– I do believe that’s healthy. – But the advice to the
entrepreneur to push through– – These guys are
going out of business. Do you understand
what’s going to happen? 99% of these– – So they move on
to the next one. – It’s not an
opportunity to get better? – Of course it is.
– Keep going. People out there, keep going. – Of course, keep going but if
you are not self-aware, if you kept rapping, my man,
you would not be as happy as you are today.
– Agreed. – So now go that tell them to keep going
when they’re delusional. – You’ll figure it out. – That was the moment.
That’s the bottom line. You understand? You guys keep
going, keep evolving– – Yes. – but blindly going that I’m
going to be Eminem isn’t gonna work. – But if you don’t do that,
you’ll never figure it out. If I hadn’t put all the time and
energy into that I wouldn’t have understood how to
market recording artist. – That’s a very different thing
then keep evolving and being self-aware and understanding
your strengths and weaknesses to create the next opportunity
versus what people normally hear when you hear keep going which
is if I just keep putting in more hours eventually
I’m gonna put out a song. (inaudible) You didn’t keep
putting out songs– – I did until something else
but if I hadn’t kept going, if I would’ve stopped those thousands
and thousands of times people told me I couldn’t do it. – But please understand in this
conversation when you look back at it you adjusted to a different
opportunity on those learnings. That’s not what people hear– – That’s keep going though. – by your definition but I’m
telling you right now that’s what would people hear. When people hear keep going they
think they’re going to break through on the thing, do you
know that everybody wants to be a famous singer, a famous
athlete and a famous actor and if that person keeps acting
instead of becoming a director which is maybe the skill set
they have they’re gonna lose. – I think what you’re saying
keep going but stay focused but be open to reinventing
yourself all along the way. – Be self-aware. It’s my favorite part of this. It’s what I jumped on earlier. If you actually know yourself
you can win so much more. Just this blind faith that
everybody’s entitled to this level of success is ludicrous. Because most people don’t want
to work hard enough, most people don’t have enough talent and the
math has proven that that’s not the case. The bottom of the 1%, the 1%
earners in America, the top 1% earners, the bottom of
that make $400,000 a year. If you go talk every 15 to
22-year-old, they don’t even conceive anything being
short of a millionaire, of making $1 million a year. But the data shows only 1% in our US society
make $400,000 or more and that makes
them one of the top 1%. We have not had the proper
conversation for every one of you guys, there are 50,000
groups that didn’t make it and it wasn’t because they
gave up one year too early. They just weren’t
talented enough. That’s what I believe.

My name is Steven Gold. There’s so many good producers
out there right now getting released on labels, getting
uploads on Sheepy and Proximity all these channels. Getting blog coverage, even
charting on Hype Machine. What separates the artist that
get all this promotion and just get a little bit of royalties
here and the artist that actually get to make
a living off of music? – Anyone who isn’t afraid
to experiment and I always appreciate producers when I hear
them who step outside a certain BPM or even genre. I always love risk-taking
mentality and for me those are the people that I’ll
remember for years and years and just to name a few like
Skrillex, we’re big fans of Skrillex, of course. Everything
that Jack Q does is really cool. Panpour Nerds we’re huge
fans of them. And who else? I would say Discord love what they do as far
as experimentation. – I also think that musicians
who are able to create a song in our EDM world is amazing because
you get so used to the build up, then the drop then the break
down and the build, the drop and it just seemed so contrived
after a while but you get people like Calvin Harris who make real
songs that embody so much more than just the build and the drop
and I think that is incredible. – I think my answers going to be
slightly more in the context of how you guys know that I roll
which is I think what separates is the market decides. This whole notion that there’s
so much great music I think there probably is and I think
some of the great music of all time was never heard because the
market decided it wasn’t great. Meaning who gets to
decide what is great? And I always find
that super fascinating. It is an executive who’s got
an ear like is a Clive Davis through the years? Absolutely not. It’s the end market so a lot of
you email me and say I’ve been doing a daily vlog called
“DailyVee” and a lot of music has been given to DRock for us
and we use a lot of it and we’re getting hundreds of emails now
because they are getting a lot of exposure from people that
are watching the YouTube show and it’s helping them so a lot
of people want their music on the show and everybody writes
the same thing which is, “This is great.
My stuff is great. “Everybody tells it’s great.” And the answer is
I think at some level the market gets to decide. Everybody wants to
think they’re great. I always think about the way
American Idol when it first came out those people in that first
show of every season where they really truly not the people just
trying to get on TV later but those first two or three seasons
where you would just genuinely see somebody who literally
thought they were great. Right? Who literally thought they were
great and in that environment judges got to
decide if they moved on. I think what is so fascinating
about today’s music marketplace and the business marketplaces
with the internet being the true middleman whether you Soundcloud
or blogs pick you up or you put out YouTube stuff or Vimeo or
whatever you do I think what separates the people
that make a living or not is the paying customer. That enough people decide you
are great that it allows you to do it for a living. – I actually think the ones that
do it for hobby versus living it’s quite simply 10,000 hours. And you guys started it was very different than
what it was four or five years later and you
guys continue to get better. – Do you think that Malcolm
Gladwell like put in the work, do you really think
that really think that? For example–
– Yes. I do. – Do you think if I put in
10,000 hours of EDM skills that I could be great at EDM. ‘Cause I can tell
you right now I can’t. – Ok. – I genuinely think
that talent has been stripped out of the equation. – As an artist or as a producer? – Both because I can tell
you right now that is just not in me. – Authenticity has
to be part of it. And that’s not authentic to you. – Well, that’s right.
That’s right. But I do think the 10,000 hour
thing is very fascinating and I do think and I talk about hustle
and hard work a lot. I just am surprised that talent is
starting to get scripted out of the equation. To be a musician like you guys
are, you guys are talented and that’s a thing. – I have to interject here.
– Please. – I don’t think that I, first of
all, I don’t think that I’m up to par with certain
artist that I look up to. When you talk about Adele’s
vocals I don’t think I was born a prodigy. – But you don’t need to be the
number one singer in the world to have success. – But I don’t think I
was born with this– – Do you think you have a better
voice than the average hundred people out there? – No, I don’t.
– Oh, yes. – The reason I say that
is because I think there’s this mentality today where
people think artists on this unobtainable pedestal but if
you go back to the beginning of human civilization everyone was
sitting in a circle banging on some drums and
singing all together. It wasn’t a separate
outsider, entitled group. – I think everybody can sing,
I just don’t think everyone wants to pay everybody
to hear them to sing. – Today, I think it’s different. I think it’s vision, it’s your
voice, it’s your songwriting, it’s how you curate
your music videos. It’s everything. – The issue with your romantic
point of view right now is it’s not being executed in reality. There are hundreds of millions
of people that want to do, there’s tens of millions of
Americans that want to do what you are doing right now. And more interestingly and you
guys know this, you’re in the scene it’s much more what’s
happening in entrepreneurship, it’s what’s
happening in athletics. There are plenty of people that
have put in lots and lots of hours especially if they
come from affluence where their parents have allowed them to
be able to go to every fucking lesson 47,000 times. Sometimes talent has to
be part of the equation. – And hunger too though.
– Sure. – Sometimes people
are given everything. – Sure. The work ethic is
a big variable. Alright before we start getting
really testy here let’s go to

– Hey Gary, hey Fredrik, hey
India, hope everything is well. I’m so excited to be part of the
show and I hopefully make this but I am interested is it better
focus on branding or better to focus on transactions when you
are starting out as a new agent in the luxury market
in New York City. Oh my God, I’m so excited. (laughter) – Lenny, the man. – Both. – By the way, I’m
going to stop you. – Okay, good.
This is your show. – That’s the fucking answer.
– I’m just the guest. – That’s the fucking answer. What people don’t understand
is branding and sales. Because he looks at me as a
human check running around and he wants to be transactional
he’s gonna win in the same way that I think sales
matters so much. But much like him and he
accomplishes it his way I think what has made me successful at the level that
we’re at is branding. And branding, what’s remarkable
is his charisma and that moment in time and I don’t know why the
picked him or what happened the serendipity a lot of those
things, he had that opportunity at a huge scale. The fact that all of you have
the opportunity to make a video be on this and now hundreds
thousand people will see the internet has changed everybody’s
opportunity for brand but selling is hustle.
– Yeah. – Selling is hustle. – You got to back it
up with the deals too. – For sure. – My advice to anyone new in
anything especially real estate or sales is to be not eccentric as long as authentic. It has to be genuine.
Right, be you. I was so nervous when I first
came here, I locked up myself and I wasn’t–
– You weren’t you. – Yeah. Right, because I thought if I
told people who I was and was gay came from Sweden all the
thing that I do today I would never be hired or fired
or all of those things. Now, reality TV in some ways
taught me the the hard way because I’m allowed
to be this crazy guy. So, anyway, in the beginning if
it’s 60,000 sales real estate agents in Manhattan
just be you and own it. Everybody loves to see
somebody who is authentic. That’s my, that’s
branding to me. – Staphon, I’m going to make you
do a little work which will make this episode come out a little
later but before 9 PM Eastern. I want you to show some clips… We have all these
video interns now. I want you to show
four or five clips from episode 12, 19, 22
of Wine Library TV. I was running a very large wine
shop and I had these very high end clients who were spending
400 or $500,000 a year on wine so think about that and the first 40 or 50,
the first 80, I actually know the number, the first 80
episodes of my wine show I was very reserved. Hey guys, it’s me. Gary Vaynerchuk Wine Library TV. Hello everybody and welcome to a wonderful episode of
Wine Library TV. I’m your host Gary Vaynerchuk. Hello everybody and welcome to an action-packed episode
of Wine Library TV. I am your host Gary Vaynerchuk. – Really?
– Yes. – You’re not reserved now–
– Correct. Well this is why I’m jumping in.
– No, I like it. – The show was doing extremely
well it was early YouTube, the first year of YouTube it was
starting to get going and I was like wait a minute if they think
I’m entertaining now if they knew what I was really like
and I just said screw it. After episode 80– – You jumped off a cliff.
– I just jumped off the cliff. I said look I’m going to
be me I may lose 10 I’m going to gain 100. – You can’t please everyone.
You just don’t. And it’s a better
way to living anyways. – 100%. Frederik, I know you
need to run, talk you just gave I want you to
do a very important thing here.