– [Steve] Chase asks “On an average day, “how many impressions do your tweets get?” – Chase. – [Steve] Oh I was gonna say– – Chase, stick there Steve. Chase, this man has done the work, give him the credit. Give him the air time. Steve. What is, what is the answer? – So, his 28-day average is
240,000 impressions per day and that’s 6.7 million
over the last 28 days. – There you go, that is the answer. And let’s give you a better answer to everybody overall because
I’m not sure what that means or if we care, the more
important question is “How many of those impressions cared?” What I can tell you is in 2011
when I had 100,000 followers on Twitter, I was getting more engagement, more interaction, selling more books, getting more people to watch
my videos because of it. This speaks to the thing that I most care about in the world. The supply and demand of attention. Nothing else matters. Going to platforms early on when there’s early tribes there and they’re paying more attention, that is to me the upside of
jumping into Snapchat early. The upside of jumping into
new platforms like Vine early. You look at the first people
that over indexed it on Vine, they are massively
internet famous right now on YouTube and Snapchat and Instagram and other places along with Vine. The ones that are popping now on Vine are not getting to that same level. So, the impressions,
the reach, it matters, but the depth is what matters the most and more importantly, the
attention of that consumer on that platform. When something’s new,
it’s a little more sticky. When a new song comes out, you listen to it a bunch of times and then it gets into rotation. Twitter right now is in rotation in a social media world versus where it was
four or five years ago. So though my top line followers are more, it’s my depth that I worry about and that is a thesis and a strategy that all of you need to
figure out across the board. – [Steve] Robert asks “Back
in the old school days

– [Voiceover] Maurizio asks, “Hi Gary, “what’s your opinion on listicle sites?” – If you haven’t noticed,
back in San Francisco for episode 30, excited about that. Listicles. You know, it’s interesting. I have a very different view on this than a lot of my friends and contemporaries because a lot of my
friends and contemporaries are journalists or have loved growing up reading the Wall Street
Journal or the New York Times or the Post, or these kind of things. I think there’s way too
much romance in journalism, and here’s what I mean by that. I’m a huge fan of it because BuzzFeed and UpWorthy and companies of that nature, and let’s not forget the
USA Today really started infographics and listicles
in its modern sense, though listicles have been around for 100 plus years. The people that are exploiting listicles and our worlds are being
overrun by 12 things a cat did while it ate
food, everybody who’s complained about that needs to understand, this is the same debate
we had about reality TV, the same thing we had about the people that didn’t like game
shows during the daytime, the same thing we are
about everything, meaning there’s a huge misunderstanding of how these things work. Here’s my example, what do
I think about listicles? As a business? 24 months ago, phenomenal. You were going up in trend. Right now, super strong. 24 months from now, solid. 48 months from now, hmm. 72 months from now, concerned. See what happens is we get these trends, they matter, people enjoy them, and then marketers ruin it. We love listicles 24
months ago as a big base, then you had the cynics and the haters that started a little bit earlier, and now what you’re seeing
is, you’re starting to have a conversation of like, is it too much? Are we clicking as many? And the reaction of the market
is always what dictates. I love the customer. I don’t love anything else. So as long as the customer is enjoying it and they’re clicking it, everyone says the Kardashians are crap, but
million of people watch it. These things are subjective. Listicles are subjective. My POV on it, my subjectiveness on it is if people enjoy them, then
that’s what it’s going to be. And so for now and the next 36 months, I’m bullish on it as a business. As far as a consumer, I
don’t consume anything, so it doesn’t matter. – [Voiceover] Gabriel
ponders, “Gary, in the age “of social media, tweet, vine,
Instagram length limited,

Tony Brown here from tonylbrown.com, creator of the 3V strategy– – This guy. – I’m just going through my
– Nice hustle. – Instagram timeline,
and I’ve just seen a post from Instagram, telling me
they’re gonna start advertising on the timeline in the UK. It had over 6,300 comments, many of which were saying, “No, no, no, “you’re gonna ruin it,
and bye bye Instagram.” You always say marketers ruin everything. What are your thoughts on that? – Couple things–
– Great show, I love it. – Keep it up.
– Sorry. – And I’ll speak to you again soon. – Speak to you soon. Couple things. Look, first of all, there’s
a lot of different audiences. For example, 99% of
people that run a Q&A show would not allow a question to be aired where the person spent the first 9% of the question promoting himself. But I love the hustle, right? So there’s that. Two, do you know how many Americans, and I know you’re from the UK, you know how many Americans
said they would leave America and move to Canada when
George Bush got reelected? And then vice versa when Obama
got elected and reelected, how many of my friends and
elitists and rich peeps and poor peeps said they’re
gonna move to Canada if X, Y, Z. The amount of things we say versus the amount of things we do
is a very big difference, and that’s why Instagram
isn’t worried about that, because I, Tony, you want to have a
real, fun, little test? Go back into that post and
then go click all the people that said, “Bye bye, Instagram” and see how many pictures they’ve posted since they’ve commented. My guess? A lot more. So the question and answer
to your question is, so the answer to your question. You don’t edit. I’m so scared of DRock’s editing, cause we edit a little more on this show than we did with Wine Library, and I’m a little scared, because I know we’re trying to be efficient
and DRock’s skilled. Don’t take that personal, DRock. But don’t edit that crap. Never edit any of my mistakes
or any of my blub ups. Let’s start with that. If you’re editing just for time
reasons, I can respect that. So to answer your question
is I think it’s a nonevent, of course there’s a
certain level of hippies that will go off of that
platform because of that, but if Instagram finds its right rythym the way Facebook has, I don’t
see anything really happening, and so I just think it’s a nonevent. – [Voiceover] Johnny asks,
“If the Jets never come up

“If you could teach everyone in the world “one thing you’ve learned,
what would it be?” – Daniel, the two things
I believe in the most are empathy and gratitude, but I don’t think that’s quite teachable. Self-awareness, I don’t
think that’s. (chuckles) This is the best. I don’t think that’s teachable. I think the thing that
I’ve been taught the most through experience that was intuitive, but I think is teachable, is for everybody to pay attention, that the world is really
about depth, not width, right? And so do things that
are meaningful, not wide. I’m just a big believer
in this depth width game. I watch so, listen. A lot of you guys know this. I answered this question
two or three episodes ago. I’m paying attention to you as much as you’re paying attention to me. I may not be engaging and
replying on your posts, or liking your comments, or all those things
the way you are with me because I’m doing it at such
a scale and I’m a busy mother, and even that extra
second is tough for me, but some of you’ve seen me,
especially on Instagram, I’m definitely harding up and
replying and saying thanks. But a lot of you and this why I have so
much passion for it is you guys are still in
the tactics of width. You’re looking for more likes and shares, and like, a lot of right hooks
and you’ve read all my books and you’re like, “Yeah
Gary, you’re right.” And then you’re not doing it. And here I am, busier than all of you. Here I am, busier than all
of you doing this show, providing depth, engaging at scale, replying to your emails when they come in trying to reply at scale on Twitter, maybe not engaging with the
consumption of your content, but definitely replying to when you care and you want to be heard by me, and I’m going deep, deep, deep, while you shake your head
when I talk about deep, but then you go out there and you go wide. – [Voiceover] Edwards asks,

– [Voiceover] Danami asks, “Why are you uploading
the episodes to Facebook “instead of attaching a photo “linking to your website of
the video or using YouTube?” – The reason I’m posting this
video in Facebook natively is because I fancy myself as an expert or someone who at least
wants to be one day an expert in really understanding things like, you know, what the book was written about. Can you get it back there, DRock? – [DRock] Yup.
– Jab, jab, jab, right hook. A lot of you read it. You know that I care about being native, being platform specific. I am seeing data that shows me that if I put the video
in natively and upload it versus linking it to
YouTube or my website, about 20 to 30,000 more
people see the video. I care about them seeing the video. I don’t need to feel good about
where my traffic comes from. I don’t need the vanity of
having more YouTube views. I don’t need to see my
website getting more traffic because I’m gonna sell ads on it. I want people to hear the
answers to the questions. I’m playing the long game. I want to bring value. The more people that see it,
the more value I’m providing, If the feed natively is going to allow me to reach more people, then
that’s what I’m going to do. – Hey Gary, how’s it going? – Just wanted to say
hello and ask you this.

You might remember me
from this little incident. Please buy Gary’s book,
my life depends on it. – Buy it! – My question for you today is this. I have 39,000 Instagram followers, instagram.com/mark , and I average about 250 likes per photo, but I also run the Instagram account for the company that I work for. – Great company, Vimeo. – We have 6,000 followers
and we also average about 250 likes per photo,
what am I doing wrong on my personal account? I must be doing something right ’cause I have the follower count– – Alright, let’s get into this. – Help. – Mark, couple things. I do remember you and you’re a great dude, thanks for being on the show. You know, there’s two
things that stand out. I took a few minutes to
look ’cause I wanted to give a good answer here and
not just a general answer. Number one, Vimeo is a beloved brand to that community, more so
than you are to your community for a couple of reasons, one. I just think a lot of people
followed Instagram slash mark because it’s Instagram slash mark. Right, like we saw that in Twitter days. The people that got the
like real name stuff have exponentially more followers because we’re like,
“Who are these people.” In a world where Instagram
doesn’t have verified, there’s like who is this guy. I literally think some
people are following you so they think you’re Mark
Sanchez or some like other Mark, so I do believe that you have an inflated number of followers who actually don’t give a rat’s ass about
you but they’re just following you because of that name. That’s not a diss, but
that’s just what I believe. Number two, looking at
the accounts, very easily, and DRock, put up a little
sample of both right here. I don’t know if you can frame it but like, maybe you can go through like showing six of the photos here so. What do you see difference? What do you see difference? That’s what I keep Steve
around for, grammar. (laughing) What’s the difference
you see in these things? Here’s the core thing, Vimeo is putting a ton of human beings in
their pictures, you are not. And I think a strategy
of making it more human, not just landscape and pretty pictures would really help you. Don’t forget Instagram is a platform that there’s a lot of human emotion to it. It’s still a more authentic place than some of the other social networks. Though landscaping and
beautiful pictures work, human over indexes, and more importantly, you don’t have a mix. The problem is you don’t have a mix, and I think you need a mix of the two and so those would be the core things. Very nice, another episode in the books.

that you can only focus on three things?” Erik, as a very underread,
undereducated gentleman, I don’t know all the details of Mr. Collins’ three
things that we can focus or the thesis behind it but I will tell you that I’m a contradiction on this question. Oftentimes I think that if you’re doing more than one thing, you’re not doing anything, and so when I focus on
building businesses, I try to focus on one core
thing, but look at me right now, I’ve never been busier in my life and I’ve decided to
start another video show? Here’s my theory: focus on one thing, and make that 80-90% of your nut, and then have 20%, 10-20%
of complete and utter chaos trying things, probably losing because you’re not focused on them, but it keeps life spicy and interesting. That’s what works for me. The truth is, I have a feeling this works very differently for everyone. – [Voiceover] Corey asks,
“What’s the best way

for your attention get overwhelming?” – T, very honestly, the demand for my
attention is something that I’m so flabbergasted and humbled and grateful for, I’m
sure it’s overwhelming, I’m sure it’s probably
overwhelming right now, but I’m unable to quantify that against the enormous pride I have and thankfulness, and just glee overall that people actually wanna watch a show where I give my two cents. I mean, and I’m givin’ three
cents here, motherfuckers. And so, you know, the answer is, it doesn’t feel super overwhelming. – [Voiceover] Drekken
asks, “If you had to do it