– [Voiceover] Eduardo
asks, “I don’t understand “why I barely see @garyvee
in my Twitter feed “but all over on my Facebook account.” – Eduardo, great great
statement, great question. And the answer is because
of the attention graphs. What I don’t think people
understand is Twitter’s firehose, and this not
withstanding Chris Sacca’s amazing rant that I haven’t read so
I can’t even say that it’s amazing but the amazing
feedback to his amazing rant. He’s one of the great
investors of this generation, a good friend of mine,
I’m dying to read it. Chris, I promise, I will read it. Probably late August
when I’m with my family. While they’re sleeping
and I’m being a good dad but I have a chance to read. I think Twitter’s
firehose is just noisy and I’m tweeting away and I
think I even double checked that one to see if you were
following me and you are. It’s just busy and there’s
a ton of shit going through your stream and you’re just not seeing it. And now that I changed my profile picture and you don’t see the pink in the corner, you’re really missing
it so Facebook just has more attention as does
Instagram which is the best at this game,
Snapchat some level especially since you’re
holding it but using stream terminology, the
streams, Instagram one, Facebook two, Twitter three,
a lot will jump in and leave comments on this episode
of no for me it’s Twitter and I get that, people
that have done a better job keeping a small group of following down. But as an overall big data play, Facebook is winning that game,
it’s more obvious. I just think, even like
the UI, UX Facebook posts are bigger, I just think
that, I think Twitter’s noisy and I think the reason
I picked this question, cause I did forward
this one to you India, is because the question
is the point that I’m trying to make which is
you’re noticing it more because your noticing it more. Think about that.

“My computer is sitting in my lap “and I’m reading Twitter on my phone. “Why, exactly?” – Scott, this is very
easy to answer, my friend. Why, because this has
become the first screen. This is the most important
screen in the world. No longer the television and this thing, this thing is dead. This is literally, like, this
is like an archaic artifact. Like, our kids and friends
are going to be like the way they look at, like, a GameBoy or like a Walkman or like a VHS tape or like a CD. Have you seen a 13 year old
look at a CD, by the way? I mean, it’s like, “What is this thing?” The reason this is sitting
here and you’re doing that, let me just replicate this, is because this is the jam, now. This is how we communicate. Not this. This was the jam versus the going to my conference room or my office in my room and
sit down on a big thing, now that’s archaic. The computer, that blew our minds. And, soon, this, I wish
I didn’t forget my watch, whether it’s the watch,
or the contact lenses, or ocular, it’s just evolution. And, so, you’re evolving, my friend. Congrats. – [Voiceover] Jessica asks,

“What kind of headlines
attract you on social media?” – Lyndon, it’s a great question. I think the interesting
part about this question is I think a lot of different
headlines attract me and I think the headline
copy reading call it the Buzzfeed-ification of Media is fully in play now. I mean, when you go look with a, it’d be fun to ask
Steve this question. It probably hurts your, actually nah, that’s not true. I’m curious what your take is on the fact that like the New York
Times now does this, right? Like literally the whole
world has gone slang and five, you know, ways to do this. Like it’s all headline copy marketing. It’s the stuff I built Wine Library on on email marketing headlines. It’s just become the game. I’m not quite sure exactly
what’s grabbing my attention. Usually it’s around the subject matter, so usually things that scare me, like, “Jets running backs in trouble.” Oh no! You know, like? But I’m not sure but the reason I wanted to answer the question is because I think it’s very important for everybody who’s watching the show. I know a lot of people
here are go-getters, entrepreneurs, and do-gooders, whether you’re trying to
raise money for your charity or whether you’re trying to sell a boot for the winter, you need to really think about the copy on everything you put out. It is an absolute variable to success. You can follow all the structural advice that I’m giving you, but when you get to writing the copy on a Facebook dark post or a
Pinterest post or on Twitter, if you’re not good at that, if you’re not good at
grabbing someone’s attention, you’re in big trouble and so I’m not sure what’s
grabbing my attention but I know that the
person behind writing it is doing a good job.

“of Instagram. Like now people
try to sell a fridge on it. The fuck?” I like how you delivered that. Yeah, I mean this is clearly
the theme of the show. Oh, by the way. Real
quick shout out to Scott. This is an incredible personal wine box. Let’s give them
PersonalizedWineBoxes.com shout out. I love how people are hacking
me for free promotion. I feel like a sucker right now, but like, I do love. And Chris, this is insane. I mean, Chris Green, this
is just absolutely insane. Show them up, D-Rock. This is unbelievable. He dismantled it. How about this? I mean, does Aton know about this? Listen, I just said it earlier. People are ruining Instagram. People are trying to sell their fridges, people are trying to sell clothes. There was one that I saw, “Why are people trying to
sell food on Instagram?” But I didn’t think I could stop from laughing through that question from India. The bottom line is attention,
attention, attention. That’s where the value prop is. You know, the reason I
picked both those questions is to thematicsize this episode. I don’t know what that means, sorry. Grammar police. But the theme of this show is very simple, which is Instagram has the attention, people are gonna sell on it, get over it. That’s what’s always gonna happen. And, so, the reason people
are trying to sell you a fridge on Instagram is the same reason you asked the question on Twitter. Which means, it caught your attention. Where as if they tried to
sell their fridge on Twitter, I’m not sure it would have. Get it?

“on Instagram when people
can just go to the “ACTUAL STORE to get
what you’re selling?” This is gonna be so fun. This new format is gonna be so fun. All right. One more time, what’s the name? – [India] Lati? (laughs) – I’m so pumped we came up with this. Latte. Latte. Lati? Lati, great question. Listen, Lati. The reason this is happening is because marketers ruin everything. Anytime a lot of people
pay attention to something, and that’s what’s happening on Instagram, it evolves, right. It started off as artistic
photographers doing their thing, then people started moving and
kind of putting their selfies and their lives on there, started
becoming the new Facebook. And, so, once there’s that much attention, business people, like myself,
and others can’t help it but go in there and try to
start selling things to others. It’s just the way it is. Now, the nice thing
about Instagram though is is that it’s not gonna
pop up in your feed. You gotta follow them. So, clearly you followed this person, or your friend followed this person, if they showed it to them. I’m not sure how you saw
somebody selling there, but you’re more than welcome to unfollow. So, you know, you can take
your time and go on Twitter and complain about it, which I love, I love the sass, but the fact of the matter
is the quick unfollow will keep you away from it, unlike other platforms. I expect Instagram to go that route, because that’s how you make money. But that’s the reason. The reason is because
people are paying attention, and where people are paying attention is an opportunity to sell. Just like listening to the radio,
just like watching TV, just like turning the
pages in a newspaper, just like go on an internet
websites with banners. If someone’s paying attention,
someone is trying to sell. – [Voiceover] Ryan Andrew says,
“Marketing to the next generation

“I feel like it’s not as popular as it was “a number of years ago. – Jared, good question about blogging. Blogging, you know, what’s
happened with blogging, is blogging is massively important it’s just not the thing
that people talk about. Not only that, blogging became so big it become the establishment. I mean if you have a website and you’re putting out content on
it, you’re blogging. And what has also happened
is social networking has in theory become the micro
version of that blogging. And so now everybody in theory, as a matter of fact
Twitter was flat out known as a microblogging platform for many. Zak? Can you just show Zak’s face? (laughter) I feel like you were
hacking the show, right. Like you put them on knowing
that I would respond to that and then get on camera.
– [Zak] I just want fame. Got it, okay, okay, cool. That was amazing. Twitter was known as a
microblogging platform. So I think Facebook and Instagram and you know Medium, there’s platforms that
people are now using. Because what people
started understanding was they want exposure. If you’re blogging you
wanna talk to the world. What people aren’t as good
at is actually getting people then to come and see that. They’re relying on SEO back in the day and things of that nature. What people realized is that people are living in Instagram and in Pinterest and in Facebook and in Twitter. And so they’re now going to
the people and blogging there. You know, telling a story in your home and nobody’s there is quite lonely and not that interesting. That was what would
happen to a lot of people in the blogging sphere. Whereas going to town
hall and getting on there and grabbing a mic and talking, maybe some people will listen. But maybe that person was better. Everybody’s talking, everyone’s listening. So it’s just the evolution. The thesis of people wanting communicate on the Internet hasn’t changed, the formation, the way it’s looked at, the terminology that we
use, the new, you know, recarnation of it is just what
you’re living in right now. – [Voiceover] Soundspace
asks, “My business is

“what is the future of
blogging in all this “rented social media space?” – You know Thomas, I think the
interesting thing about blogs and it’s really fascinating for
me to watch what’s happening is in 2003, four, five, six, it was very commonplace to
use the internet in a way where you would be driving
someone to your home, right? Like, come here to consume me here. I think what we’re seeing a lot now is I’m over here. If you want me to know what’s up, you better learn how to speak to me here. And so I think that what’s happened is the attention graph that
I spend so much time paying attention to is shifting, and people’s willingness
to jump to some place to consume is not down
because the truth is I believe social networks,
specifically Twitter and Facebook and Pinterest, yeah those, LinkedIn, are really gateway drug pieces of content to drive to this before mentioned home, a blog, an e-commerce site, your download page to your app. So, I think what’s changed
is people understanding they need a great skill to
be a wonderful storyteller within social networks to
become a first impression to the, ya know, it’s like
you have to be really good at the bar before you get a
chance to do something at home. And I think that’s the
analogy that I’m looking for, if you know what I mean.

“You’ve done two long-format web shows, “in a world where gurus
advise keeping online videos “short and sweet. “What gives?” – Chris, a couple of things. First and foremost, it’s
always very dangerous to listen to the advice
of online marketing gurus. I think what gives, is very
simply, something that I think is the right advice, which
is quality trumps everything. Right? And so, I remember in 2007,
being flown out to Mountain View in Sunnyvale by Yahoo and
Google to try to figure out what gives with Wine Library TV. Now remember, this is eight years ago, trying to figure out why
my show was doing so well, even though it was long. And so the real answer was quite simple. Quality is quality is quality. If I’m able to put out a 15,
20 minute, 30 minute show, and I can captivate and hold the audience, well, then it has a chance of doing well. If I can’t, then it won’t. I mean it’s not super complicated. There are plenty of shit 14-second videos. There are plenty of waste-of-time,
never-get-off-the-ground, one minute shows. You will watch a three-hour
Avatar, because it’s good, you will not watch a 15-second commercial ’cause it’s crap. So the length is not the
variable of the quality. As a matter of fact,
to break DRock’s heart, neither is the sound, or the
lighting, or the production, it is the message, it is the
message, it is the message. I’m telling you, it’s the message. Now, DRock has come into my life and made everything much better. So I do respect the
production more than I did in 2006, ’07 and ’08. But the truth is, for the fist pump that he just put out behind the scenes, the bottom line is, if he
wasn’t dealing with this kind of quality, all the
production he put out still, wouldn’t, matter. – [Voiceover] Paul asks,
“Can you provide insight into

I love your hustle and
perseverance so much, but I’m gonna zing and zang
a little bit on this answer because I am really tired of 21, 19, 22, 24 year olds wanting to be speaker and coaches about things that they are not able
to speak and coach about because they don’t have the experience. You’re right, it is a disadvantage. It’s very hard for me to want to listen, or pay you for business advice when you’ve never built a business. And by the way, you don’t have to be 24, you could be 39 and try
to sell business advice, when you’ve never sold a business. Now, that’s me making a
leap and an assumption that that’s what you want to talk about. If you want to talk about the perspective of a millennial on how to use social media because you are one, cool. If you want to talk about
the things you’ve learned, you know, in whatever genre. If you’ve been making
music since you were 13, and you’re 24, that’s an 11 year career, but the truth is you can only talk about, and demand and command
attention and respect around something you’ve
actually accomplished. Just saying that you’re
a coach and a speaker doesn’t mean you are one because
you just said you are one. You’ve got to earn the
credit to be able to do it. Now look, do I believe that you can be a football coach without playing football? Yes, but we’ve hit on this before. When you look at the
coaches that were coaches that, you know, didn’t play football, most of them played college football, maybe they didn’t get to the pros. Most of them, if they
didn’t play football, at least, at bare minimum, played high school football competitively, and then had a father normally who was a coach, or was
within the organization of a major sports franchise. I mean, you’ve got to put in the work, and so you know, the reason
there’s a disadvantage of being 24 and getting
people to listen to you is cause they’re right. Now, there’s anomalies, maybe you were 17 and you built a huge
business and sold it at 21. The age is not the variable, you know, I feel like I did a lot by 24. I could walk onto stage and say, “Hey guys, in the last 24 months, “since I was 22, and I took
over my dad’s business, “I’ve taken it in the last 24 months “from 3 to 15 million dollars. “Here’s how I did it.” That’s some credibility,
that’s some chops, but I couldn’t have at that point say, “Let me talk to you about HR as a leader.” Only 24 months of that experience, only so much value compared
to when I do it now of having two decades of doing it. So you know, it’s a
disadvantage for a purpose, right, for a reason. If you’re an anomaly, radical, but if you’re not, you need to respect that people are not idiots.

“and indoor billboard company. “How do you feel about
advertising in the bathroom?” – Nicole, I’m about to
throw a huge curve ball. That’s a Clayton Kershaw
left-handed curve ball. That’s a fantasy baseball time. You’re gonna start getting a lot of fantasy baseball references over the next three to four weeks. Five weeks. Six weeks. Seven weeks. Eight weeks. I think that I love this. See, one thing that people don’t realize is I’ve spewed about how I think Superbowl commercials
are grossly underpriced. I think people think that I
hate all traditional media, and it’s just about social. The truth is, I just care
about the attention graph. Show me where the eyes and ears are, and I’ll show you something I believe in. I believe that when I go pee-pee, and I see a sign right here, now, look, the truth is, flip it to me. The truth is, more and more lately, when I go pee-pee, I’m doing this, right? Do you look at your
phone when you’re peeing? Staphon? Check. Alex? Check. DRock? Okay, four for four. So, do I think the value of urinal signs is as high as it was three years ago? I don’t. Do I think that they’re still probably undervalued, because people pay attention? I do. They’re better than other
outdoor medium stuff, but the vulnerability
to these urinal sinage, which I’ve always been a historic huge fan of, is the phone culture. Watch this. Staphon, did you look at your phone while you were peeing three years ago? – [Staphon] No. – You?
– [Alex] Nope. – You?
– [DRock] No. – Me neither, and that’s
super interesting. – [Voiceover] Chris asks:
“If Apple could build a car,