– Gary, Gary,
Gary, Gary Vaynerchuk! Hey you remember when episode
three you said it should be your life dream to get your
question on my show? Gary, it’s my life dream, man. Please, India!
Come on, girl. Get me on the show. Just kidding,
India, you’re awesome. I love you. Hey, I’m really glad
you didn’t get fired. (laughs) We were worried,
we were worried. Vayner Nation was worried. Hey, DRock, can our cameras
get together and focus? (laughs) I’m Zeek Fit Freak coming
from you Valparaiso, Indiana. Cornfields and everything.
Oh God, help me. I need a mountain. Somebody get me a mountain. I’m a personal trainer
and a lifestyle manager. Ooh, that’s a new one.
Lifestyle manager. Ooh, what does that even mean? Well, I’ll tell you but
let’s just get to the question. Okay? No but really, I love what you’re saying
about self-awareness. It’s one of the number one
things I talk to my clients about, one of the number one
things that is changed my life for the better in so many
different ways but being truly self-aware I know that what my
best talents obviously is the energy that
I bring to the table. And I’m telling you,
I’ll bring this energy to the table
wherever I’m at. Okay? Call me out there, right now. I’m gonna drive out there.
You think I won’t? I will bring this energy, Gary. And I know this will be really
great for brands but I’m trying to brand my own thing
on the side, right? So the question is
how do you harness an emotion that comes through the energy that I develop and give and
share with other people? How can I monetize that online? I’ve been working on it and
I could really use your help. Thank you so much, Gary. I love you, man. Hey, DRock link in
the description. Ooh, get right
there, right there. Lift life guys and
go New York Jets! Woo! – Jason, what are
you doing with that? (group laughter) – Wow, it’s like Jim Carrey. – He’s really, really, that’s
got some interesting charisma. What do you think? How does he
monetize all that energy? – Well, here’s the thing,
we both know online is a great way to get attention. It’s a little bit challenging
sometimes to monetize. Obviously, the
CPMs are very low. It’s hard to get the brands,
that’s why big agencies like your’s exist and other
ones around town. They have the brand
relationships, so they’ll be some opportunity to join
these networks of stars, you know about those.
– Yep. – And that’s a fine way to do it
but I think building your brand online and then
increasing your prices offline. So if he’s a trainer and he’s
got five clients and they’re all paying $50 an hour, what
I always find is people are afraid to raise their prices
and lose clients, right? So if he keeps growing and he’s
that good, he should be able to double his price. Then double your price, then
double your price and maybe have five people who are paying $400 a session where
that kind of a thing. So be good at
whatever your skill is and then keep raising your price. – Products, services, content.
– Yeah. – There’s only 4 to 5 things
that one can do to monetize. – Sure. Yeah. – You got great energy, you get
attention, you get you build a base and then you can
do a lot of things. You could sell
them stuff, right? – Sure.
– Make a product, yep. You can sell a T-shirt like you
can sell them a physical thing. – Yeah.
– You can create a service. If you train people and
it’s 50 bucks an hour then it’s 100 and 200,
you can be in a place where you as a personality
gets monetized. You sign a book deal,
you sell a lot of them. You speak for 100 bucks then
1,000 bucks then 5,000 bucks. You create a
scalable content play. You put out something that is,
you know, you put your classes on Udemy and all
these kind of things. – Yeah. – You collect, Creative
Collective and things like that so you and I can give
you like a lot of things. But the truth is only five or
six things that are out there. – It’s always the rookie mistake
when I talk to somebody and say what’s your business model? And they say well, it’s going to
be advertising and subscriptions and then we’re gonna sell things
and then we’re gonna sell the data and they list 18 things. It’s like, whoa,
whoa, whoa, whoa, whoa. The great companies,
Uber, take a percentage. Tumblr, advertising. Google, ad networks, right? It’s very rare that you see even
a big company, Apple selling hardware, goes into a
second or third business line. You have to pick
one and master it. – Go deep. – And just master it because
you know how hard it is to get advertising and content to work. You have to be the number one
person in your category and you have to very tight relationships and you have to
deliver for those advertisers. On a product basis, people who
are making great products and selling them at a high profit
like Apple, man, it’s hard to compete against
people like that. You have to be
exceptional in this nature. – The other thing for a lot of
you that are watching that I think will be valuable
is try to do everything. Give a free speech. Create a content e-book. Go try to get a publishing deal. Try different things. – And see which ones pop.
– Yeah. – And which one you enjoy.
– Yeah. I think so. – That’s critical to because
if you don’t enjoy being in a service business and having
customers, you can’t do it because you’re gonna
hate your customers. – Oh my gosh, all my
tech friends as you know– – Yes. – Like from what I came from,
they’re like you like this? You like having–
– (sighs) Brutal. – I’m like I like it ’cause
I know what it’s building for me long term.
– Yeah. – You know like nobody in tech wants the unscalable
nature of this. – Of a service business.
– Nobody. – No.
– Nobody. – But if you look at it, you
have real clients and look at the knowledge you’re getting. You have all these Millenials
out here and they’re different, aren’t they?
– I don’t think so. – Maybe different
than Gen X’ers. – You know what, I think
that’s a popular conversation. I think people pretty basic.
– Yeah? – They the same tried-and-true
things which is they have some balance of their
wants and needs. I just think that
they have more power. – They do. – They have more power because the world has
gone in their favor. They’re 20-something in a
time where 20-somethings are respected by 40, 50 and
60-somethings around business because business
is being done here. And they know it better. – Do you get the sense when
they’re looking at you that they’re like, “I can be him
and I can do what he does.” – I hope not because then
they’re fucking stupid. – Yeah. I think I’m looking
around the room, I think a lot of them are like
I could be in charge. – You know what’s funny,
I hope they feel that way but it won’t happen.
(group laughter) – It takes time. – Alright, India, let’s go.
(group laughter) Hadi Yousef here.
Off of your inspiration,

I’m currently a physical therapy student at the
University of New Mexico. I am a huge fan
of your work and I am so grateful for all of the value that you bring all of us and I appreciate you
taking my question. As a future business owner,
I’ll be deploying a lot of your strategies to
advertise for my business. My question for you is which
platform do you spend most of your time on these days? Thanks for answering. – Which platform? I mean I think, what’s his name? – [Dunk] Zach. – Zach, first of all,
thanks for the love. Zach, I think
the plot, you know, I think it’s
running the gamut. Instagram, Snapchat
I still continue use Twitter. I don’t think people understand
like Twitter is still the one place to have unbelievable
engagement and I truly believe so much of my world is
predicated on engagement. That being said, Snapchat’s
the place where when I actually reply, I just get so many god
damn, you know, people go crazy. It’s funny, I love the way the
UI and UX of Twitter, I can just get to so many more people than
all like the pressing waiting. The speed in which Snapchat
engagement works doesn’t allow me to do as many as I’d like to
which is disappointing because the upside of engaging on somebody’s
Snapchat is holy shit. Whereas on Twitter
it’s like thanks and that’s a very big
different reaction. I would say
Twitter, Facebook, Snapchat, Instagram. That’s where I’m spending most
my time and I think this is a great opportunity for me to
answer a question so many have been asking which is Instagram
Stories or Snapchat Stories? The answer is both. All four of those platforms have
enormous attention for me and so I continue to focus on
them and engage and create and pound and work with my team on our
strategies and so all four platforms are extremely
important to me as the pillar and foundations and so there’s not one that is you
know is dominating. I’m sure if I looked at my time
of usage, one is greater than the other depending on how
I use them but in my mind from a strategy standpoint all four are
extremely important and I think for most of you all four
of those and including the LinkedIn’s of the world and Periscope and the
Facebook Lives scenario. I mean there’s just so much opportunity for us
to story tell and grind. I just think people need to put
in the work and I think they all bring different value for
different reasons and that’s why I use them. Facebook has
ungodly reach potential. Nothing is remotely close
to Facebook’s capability to replicate a
television like platform. Instagram is just depth of attention especially
with stories now. It’s done extremely well just a
month ago or eight weeks ago I was talking about being concerned of where
Instagram plays. I think the Stories
feature was a monstrous move. Snapchat for the 16 to 25 to 28-year-old demo is the game and super important for so
many of us out there. And Twitter is the only place
where you can listen at scale and engage and
create that conversation. I mean I don’t know where
everybody was last night during the debate but I have a funny
feeling it wasn’t Instagram, Facebook and Snapchat and so
that is the water cooler of our society and there’s a
lot of opportunity there. May be for not as much talking
but is the one place I would listen over any other platform.

My name is Brandon and
I’m social media manager for a digital magazine app in
mid-town Manhattan called Zineo. Looks a little
something like this. My question for you is how do
we leverage content from 5000+ magazines to throw jabs at
a millennial customer who’s attention is typically
away from magazines? Thanks so much for your answer. You keep answering questions,
I’ll keep asking them. – Brandon, I have
a couple things. One you’re avocado ambassador, I need to figure out
what that means. You’re also a Mets fan but
I didn’t see any Jets love and I’m very concerned that you might be one of
those rare people that are Mets and Giant fans
who I hate oh so much. I didn’t fully get the
context of the question. I’m not sure if you guys got it. Obviously, you guys picked it. I didn’t fully understand what the objective
was of the magazines. Was he referring to how we
make micro digital context that actually gets people to
care about a magazine? Meaning like buying a
subscription to a mag, I mean actually I’m very
curious while we’re here, where is your
magazine life right now? Andy K?
– [Andy] Zero. – Zero?
– [Andy] 100% – [Gary] Nothing.
– Nothing. – [Gary] Zero.
– Zero. – [Gary] Dunk?
– 5%. – [Gary] What magazine
would you consume? – Back home from Sweden. – [Gary] Swedish
magazines that you read? – Fashion magazines, yeah. – [Gary] That you’ll at? – Look and read. – [Gary] So that comes to
your home and you’ll do that? – Yes. – [Gary] And that’s 5% of your
world you think is your gut? – 2.5, yes.
– [Gary] 2.5, got it. DRock?
– [DRock] None. – Zero. Other Tyler? – [Other Tyler]
Maybe like 2 or 3. – Like what do you consume? – [Other Tyler] Like photography and design
magazines a little bit. – You’ll flip
through it a little bit. – [Other Tyler] Yeah. – How about compared
to 24 months ago? Even less?
– [Other Tyler] Yeah, even less. – Dunk, compared to 24
months ago even less? – [Dunk] Same.
– Same. India? – I subscribe to a couple.
– [Dunk] No, less. – Less. Less. India? – Same, a couple.
– What do you have? – The New Yorker and
then like an art magazine. – Playgirl?
– No. (laughter) Why do you tease me? – ‘Cause I like you. So, the New Yorker? – Yes. – And do you read that?
– Yeah. – And, it’s not just collecting. Do you think you read as much New Yorker today as you did
24 months ago? 36 months ago? – The same. – ‘Cause there’s a
scenario where you like it. Like, weekend morning
coffee kinda thing or? – Subway magazine. – Perfect subway
magazine, got it. Look, I think, that’s obviously
a small focus group, (Gary stammering) and I don’t know Brandon so
that where I’m gonna have to go. If you’re talking about the
notion of what kind of content can we put out, jabs, in an
ecosystem that is going to get millennial’s excited about then
going in to the magazine world and subscribing to a magazine,
I think it’s a lost cause. I really do and I think the
magazines that have anybody’s attention right now, I bet you
if we could take these three wonderful people’s brains and
put them here and dissect how they cared about the
photographer magazine, the New Yorker and these Swedish
magazines it had a lot more to do with those brands did to them 10, 15 years ago
and that’s the problem. They thought those were cool magazines when they
were in junior high. They were around in the house. The New Yorker
is an iconic thing. I think it’s a very difficult
proposition and as digital and mobile devices have become
more magazine-ized A.K.A. photos have become such a
foundation of the way we consume the internet versus written
words of a decade ago I think you’re fighting an
uphill battle, my friend. – Sometimes you got to
hear that, you know?

I’m a filmmaker living
here in Los Angeles. Recently, you connected
with Chase Jarvis, and you humbly bragged that you
were one of the first people to say that Vine is a great
place for filmmakers to grow an audience. – Just like if I was a
filmmaker or video person, I’d be very much paying
attention to Vine, and trying to figure out
how to make six second micro-videos that bring
awareness to me, that leads me to gateway
you to my YouTube, which led to you to
gateway me, to hiring me. It’s just this evolution
of opportunity. – It’s now 2016. Is Vine still the best platform, or is there something different
that filmmakers like myself should be looking at?
Thanks Gary. I’ll see you and
the Jets in week four. – Yeah, I mean, look, it’s… – Richard. – Thanks, Richard. I’m not looking forward
to the Seahawks week four, though the Seahawks didn’t
look so good yesterday, and now Russell looks hurt. Might not play next game,
but they won a Superbowl, so it’s like over. Richard, you know, obviously Vine had its
moment of attention. That’s also one
of the reasons, you know, one of the fun things about
creating video at scale, as I have three
screens on my, right now, it’d be so fun to look
at me doing this in 1996, seven, eight, nine, 2000, 2001. Email, or Google AdWords. There’s a lot of
predictions that are right. There’s also things that were
100% right that get outdated. That attention
of that demo on Vine is clearly right now on
Instagram stories, and Snapchat stories. So, I think those two
places completely dominate. I also think there’s some
kind of old school places, and here’s a funny
old school places, I’m a big fan of people
getting into some of these Facebook communities,
right, these private pages. You know, with other
filmmakers or Hollywood types or what have you. Facebook groups is an interesting little hack. I think it’s just all work. Look, it’s all very basic. I always layer the current
state of the market on top of my
general thesis, which is, where’s the
attention of the people that you’re trying to reach, and then, how do you figure
out to be creative on it. And so, obviously, if everybody’s
listening to SoundCloud, but you can’t be creative in
audio, you’re not gonna be as successful as you are in
creating long-form video. Long-form video of
great quality on Vimeo is gonna be a different
opportunity for some of the filmmaker characters here,
than for somebody like me who, why do you think I’ve done well? I do well in 30, 70, 90
second quick thoughts, quick, I don’t know if you
noticed this Larry King, let’s link that up,
actually, right here, this Larry King, actually,
throw a little box up here showing it. This Larry King interview I did, it’s so funny how some
of my smartest friends have been hitting
me up privately, of how great of a format that is when it’s quick
and witty and fast. That’s what I’m good at. So, you’ve gotta find the
medium that you’re good at. And so, if you’re a filmmaker, there’s the
Steven Spielberg filmmaker, and then there’s the filmmaker
that’s emerging today that understands how
to make it in a Vimeo, in a YouTube,
in an Instagram story. Do you know how much storytelling
capabilities there are in Snapchat and
Instagram stories? There’s so much,
but who’s great at it, and it’s a totally
different skillset than making a 22 minute sitcom. So, the attention
is very obvious. It’s on Instagram, it’s on
Snapchat, it’s on Facebook. It’s there, right? It’s on YouTube, it’s on Vimeo, but which one of those
five, as a filmmaker, can you really play in, and
what’s the different versions, because there’s a very big
difference between making a 41 minute film on Vimeo,
and making a great 7 minute Instagram story
everyday on Instagram. – [Sid] This is from Derrick.

– Ooh, that’s a good one. – I’m going to jump into this.
(crosstalk) You don’t get this
question after the show? So, I think that that’s a great
question by Heather I think rented land has a negative point
of view here right now in the way that she asked the question. So many people are scared that
they don’t own their Facebook page, they don’t own their
Snapchat account what I don’t think people understand is
that’s the ways it’s always been about everything always. When he showed up on
television on good day, Good Morning America or on
The Ed Sullivan show you didn’t own that. You’re more than welcome to be
able to go and build your own app and things of that nature. How we got connected with
Backstage you know I’m investor in you guys where that world is
going is very fascinating to me but I don’t think it
should cripple one. Do I think that if you can own
it and execute it there and have everybody there like an email
list, like your own website, like your own app, does
that have more upside? For sure. I think there’s a chicken and
egg issue though which is if nobody’s there, why you go
on Snapchat and Facebook? ‘Cause everybody’s there. And you want to siphon and I
love how people are like I’m doing all the
stuff for Facebook. No, no Facebook’s doing
all the stuff for you. They’ve curated hundreds of
millions of people into one place that give you a chance
to be seen or heard so I think there’s a little
chicken and egg thing. I do think as you gain more
traction and have more leverage that you’re able to take a
little more control of your environment if you choose to but
I think both work and so to me rented space is very
comfortable to me. To me, anywhere where there’s
attention is a viable place for one to speak to the world and
achieve their story outwardly and I would not be crippled
by doing either or both. – Jake. – I couldn’t have
said that better. – Damn. Yeah. – I do that naturally that wasn’t 10,000 hours
of work, it was. – For me, I’m like let me let
our manager talk about that. – Alright, let’s move it. – [Voiceover] Erica says, “Talk
to us about the importance of

selling vegetables at my first farmers
market coming up Patrick this is amazing watch their eyes
that’s what I learned in baseball cards and you guys now know or if you don’t
know if you got my website right now a lot of attention and build businesses
when you do a trade attention eyes and ears are very important but I learned
and this is by the way this is stereo I would really be a baseball card cuz it’s
really important I would literally like I would get there at 6:07 a.m. the show
will open at 9:17 a.m. and I would have my table and I would sit there for hours Gary Payton and I would sit there for
hours and I would do this and then this and then this would look and I come
around and I’ll never forget this I don’t come around I try to understand it
from that perspective I would pay attention to what the other dealers were
doing and so I’d like ok he’s a lot of boxes here so we can I go whites PCR I
give a lot of a kid 13 14 and I’m thinking about how would you walk
through the small and if you just saw that guy’s table what does Michael have
to do so that you’re not you know there’s a tea tables here what you see
there that would then make this the end out in the context of that and that and
then what can I do if you look at this table this is the big punch line right
the orange thing so let’s call that the congressman junior rookie card like in
the middle of its headed by all the other cards they put a top left quarter
and funny even as a kid and snowy understand website I understand that’s
how people read so I would put lights flashing just hard to score hottest
items in the top left corner because I
understood that’s how I would look at their stuff here you know to me that’s a
really interesting insight to how I roll it’s how I think about the first five
seconds of this video when you watch it it’s how I think about my tweets it’s
how I think about my opening line want to give a keynote speech that all you’ve
seen in the cliche how many people know who I am who don’t know why everybody
reasons are shipped that hurts hahaha humility because I’m about to deploy a
lot of you go so you know for all my I’m quite calculated and that’s how I
thought about it and so what i would tell you patrick has it Patrick pay attention to the eyes
understand the context think about the parking lot flow of the vegetable market
think about what most people walk through and how did you happen to have a
vegetable that nobody else has a better price on something that nobody else has
understood what they just saw the bathrooms porta-potties where’s the
honey lady there’s a sausage guy like I’m the only person sells pickles in
this entire row think think think and then when you sit down and watch your
first table just watch that’s why did I was a weird dude probably cuz I would
just watch it watch it now just watch and see their eyes just wasn’t working counter punching their attention in
school right like that the whole thing has me right you like that because that
was like I tend to be very clouds but I

– [Anthony] Gary, how are you?
So nice to hear from you. – Great to hear–
– It’s your friend Conch. – How are you Conch?
I love Conch. Conch, what’s your
question, brother? – [Anthony] My question is Gary
amongst all the noise from all the Snapchats and all the tweets
and all the Facebook postings what catches your attention? What do you look for in value
to want to do business with somebody or want to
connect with somebody? – You mean all the people that
are hitting me up like just do this with me, do that with me,
like what catches my attention? – [Anthony] Right. You talk
a lot about Twitter video. I got my interview with
Tony Robbins through you. – Yep, I know. – [Anthony] I used
twitter video, I got it. – Yep. Yep. – [Anthony] So trying to land
meetings and connect with people what do you look for? What’s the value to you amongst
the thousands of snaps and thousands of posts? I’m really like to know
what your thoughts are. – Unlike Tony Robbins and other
things of that nature and all the other executives I talk so
much about getting to people and I’ve helped people get to people
a la what happened for you that I get so much of
that back at me. You know what’s
really pissing me off? Jab, jab, jab, right hook. The amount of people that are
doing things for me that don’t have the pure intent in mind. They’re just doing it because
they want something in return. And then they’re giving me things,
I don’t want your fucking jab. Conch, I don’t want the
jabs that you want to give me. I don’t want that hat.
I didn’t want it. I think that for what I look
for is pure intent and something that brings me
value of the moment. For example; Let me do something
right now in episode 200. I’m about to send an email
internally at VaynerMedia on Monday I’m adding a new
team member to my team called distribution. I want to know this is all
things we talked about maybe you guys doing but I’m going
to go a different route. I’m going to bring one person
and their whole job for 15 hours a day is to get
distribution for my content. Which means for 15 hours a day
you have to reach out 200,000 websites in the world that
I think could take DailyVee, The #AskGaryVee Show and my
articles and want to distribute them and use them the way the
Forbes and HuffPo and others do it. I’m looking for
things that I need. If somebody happened to have
been paying attention to me and realized that distribution
mattered and tweeted out hey GaryVee I want to do
distribution for you. I will guarantee you that I’ll
get 11,000 websites in 100 days to distribute your content,
that would’ve caught my attention because that was
something I needed. Whatever I cared about
and I need and I see being communicated that’s
what I react to Conch. – [Anthony] That’s awesome, Gary.
Listen, I appreciate it.

My name is Aaron Martinez and
I hope you like the hat but my question for you is I have a
YouTube channel that has grown from 0 to 88,000 subscribers in
a little bit under 10 months. Now on my channel I upload
Snapchat tips and tricks but I try to do a little bit of other
things in the earlier stages of my channel but they
didn’t really work out. Going into the future may be
passing 100,000 subscribers, what do you think I should do? Primarily stick to Snapchat or
try to do different things and if so what? Thanks guys over VaynerMedia. I hope you guys have a nice day. – Aaron I think and I’ll let
these guys jump in because I’m sure they have a lot to add to
this unlike the first question. Aaron, I think a couple
things that struck me with that question, number one, this
magical number of 100,000 followers or your first thousand
or a million, I’m telling you and I’m telling this because
of a lot of heart for the youngsters sitting with me right
now these are the wrong metrics to reverse engineer against. More importantly if you were
here what I would need to know we were just talking for second
as DRock broke the sound is what do you want to happen. I think one of the biggest
mistakes by so many Snapchat and YouTube influencers right now
they want to become Hollywood famous because they grew up
where that was the pinnacle and to me I keep trying to remind
them my early days with Jerome and Rudy and Brittany Furlan and
that whole space with the Vine influencers that were definitely
the spark that you’ve watched have the Instagram and Snapchat
thing very different than the generation of YouTube
that I grew up with. In 2022, in 2024 the most
famous person is not the person that’s on a TV show on MTV, it’s
a person that’s dominates this which is the new television. Just like being a cable star
wasn’t interesting in the early 80s but then eventually if
you’re the number one star on HBO show which to remind
everybody, you guys are too young for this, HBO’s was shit. HBO was a shit place
to go 1982, 1984, 1986. You were a B,
C-list, D-list, F-list. Nobody wanted to be a
Netflix star 48 months ago. Nobody. Now everybody
wants to in Hollywood. First and foremost, Aaron, I
think that you need to decide what you want to happen. You want to get your
art into the world? Is it about money?
Is it about fame? And I think you need to own
your vanity ’cause way too many people try to
bullshit it, number one. Number two, you gotta go
where the attention is. To me, enormous emphasis on
Snapchat and YouTube and now look one minute Instagram videos
probably opens up a lot of creativity for a lot of people
here and definitely people that are watching so that
because a new thing. Look, MusicAlly, actually
this is a question from me real quick, are any of the three
of you playing on MusicAlly? – Yeah, I downloaded it
after hearing you talk about it a couple of times. – Have you had the time yet to
look at what’s going on there? – Little bit. – This is what so
interesting, right. A lot of my YouTube
celebrity friends when Vine came along were like eh. I’m like you came from
YouTube that’s what was just being said five minutes ago. Then a lot when Snapchat came
I was telling a lot of Viners, like this thing I’m telling
you and they’re like eh. And then of course now
everybody’s there and now even MusicAlly right? Snapchat its at it’s apex but
ironically I think Snapchatters as I’m giving you advice right
that go and really go all in on on MusicAlly are going to win
those junior high people are gonna be here in 36 months
and be like holy shit that was such a good idea
or it could go away. But much like what happened
on Vine, this is such a good learning from Vine, we were
talking about Vine off as DRock broke the sound. The people that won on Vine
have been able to siphon that attention and be
successful on other platforms. Not everybody. – Some.
– Exactly. Not everybody because some of
them would held on Vine either because it didn’t have enough
talent to be anything more than a few minutes but some were. And it’s no different than being
a really good actor on a hit show on CBS for two seasons and
then coming back two years later on ABC and siphoning
some of that audience and building on that momentum. These are channels and
doing the right thing. Aaron, I think what you need to
use this and I would say this the three individuals here
who I have a lot of heart for. 80% tripling down on what works. You guys can fucking draw. You’re funny and intriguing.
All that stuff. – Can’t draw.
– I cannot draw as well. – Can’t draw.
– But you want to learn? – Maybe someday. – Never?
– Never. – Correct. So 80% of that and
20% experimenting. That’s what you should be doing,
Aaron, from my point of view. Gang? – Can I say something?
– Yes. – Nobody cares
about subscribers? Nobody cares about followers? It’s all about influence. If you can actually create a
sustainable amount of influence or something that you can
actually push to other platforms that’s something
people care about. Numbers is not something that
people are going to care about in the future. 100,000 subscribers or a
million subscribers if nobody is consistently watching
your videos nobody cares. – I agree with that. Brands care now
’cause they’re not sophisticated in
their language. – They won’t three
years from now though. – Well it depends. The answer is results should
and always do matter at the end. There’s a lot of things. A metric can be accepted by a
marketplace like Nielsen ratings that doesn’t map to a results
yet the entire $80 billion advertising industry most
of it doesn’t quantify against actual results. They quantify against metrics.
I’m with you. And by the way all my
behavior maps to your rant. – Right.
– That’s what I’m living. No question– – Metrics in general are broken. The whole industry
is broken on metrics. – The metric that should
matter is how many did you sell? Of whatever that is. And when I mean sell, you
know, I want you to donate to my nonprofit. That’s a result or you did a
show and how many people showed up to it to watch you
paint for an hour. India? I think that’s the case. Any thoughts on
Aaron’s questions? It’s funny we all
actually know Aaron– – And you hate him.
– No, he’s great. – He’s like the nicest guy. – He does like Snapchat
tutorials and tips and tricks on his YouTube. Absolutely that’s something we
need to us expand upon because he has identify what he wants
to be not someon with 100,000 subscribers on YouTube. Whatever he wants to
turn his career into and then play to that. I think you’ve clearly got some
chops and I think the question becomes what, what do you that
at this young, and by the way for all three of you, what
do you at this young of an age want to happen and then try to
do project who you think you are in the balance of vanity, money,
happiness, work-life balance, these are a lot of things you
have to project at a young age. Yeah, right. And by the way everybody’s got
different percentages of it. Two minutes and that’s that.
Let’s move. I’ve got this client thing. We broke sound, we were late,
fucking people people running. – [India] Ben.
– Ben.

what would you do with it? How would you change how it
delivers news/earns revenue?” – If I own a small newspaper I
would hopefully own one that had big brand equity even
though in a small market. So even if it’s Bethlehem,
Pennsylvania if it’s the Bethlehem Times or
whatever the local paper, actually the Easton Express. Isn’t that their paper
there, the Easton Express? – [Staphon] Oh yeah. – Do you know the
Easton Express though? – [Staphon] Yeah, yeah, yeah.
– There is an Easton Express. So if I owned the Easton Express
that’s a very important thing in that part of Pennsylvania and I
would turn the equity and this is where Jeff Bezos was
brilliant with buying the Washington Post he didn’t
buy it for the print, he bought it for the brand. And to the Easton Express to
that small area of Pennsylvania matters quite a bit for Lehigh
Valley and I would try to make the digital modern version. Today, I would make an app that
is the absolute news app of the moment, notifications driven. I would digitize the IP and try
to milk the print revenue for as long as I could but I would
assume zero print revenue in a 10 year window all IP value being shifted into
something else. Same reasoning 92nd
St. Y is so insane. Do you know how this played out? You know how I talked about
Nintendo at 92nd St. Y and a month later they announce
that they were going to do it. A lot of people
were like you knew? Yes I’m that wired in. CEO of Nintendo’s hitting me up. That’s what I would do. Nintendo smartly finally has
understood that they’re going to take the IP and take it
to the relevant place. That’s what I
would do a newspaper. I would take the IP and I would
take it to and relevant place. I would also create
revenue around event marketing. Instead of taking advertising in
my print, I would take one full page to invest in my
own events business. Like the Fall Festival. And I can use the newspaper and
its awareness to build up this events driven business and every
year in Philipsburg, New Jersey there’d be a Fall Festival
for the Lehigh Valley of Pennsylvania and New Jersey area
and so I would siphon the waning attention and I would deploy
it into new environments like digital content and other
revenue streams like events. That was tangible and tactical. And really maps to
everything outside. I think of everything in IP
transfer to the modern world, not just the newspaper. So if about a 1980s
cartoon IP, the Wuzzles,

thought leader the question you don’t have to think
about you know you can pick up semantics semantics matter a whole bunch here what
does authority given me and I think the currencies of anybody who wants to make
change happen right now our attention and trust and they’re in a virtuous
cycle you don’t get attention unless your trusted you don’t get customized
you get attention there are other kinds of attention you can you know like
yourself on fire in the street children trust doing that so this attention trust
cycle goes around the question then is how do you get there I don’t think you
get there by saying how do I hustle content media player to figure out how
to get in front of people never heard of me and somehow seduce them I think you
do it by being generous I think that people tend to trust folks who step up
before they have to they trust people who keep their promises especially when
it’s not convenient they trust people who tell them the truth and if you do
those things they’re prob gonna tell someone else you’ll get more attention
and more chances to be generous and the cyclone goes it goes good and guess what
it probably never ends at a moment where you say ok now it’s my turn to take take
take we left the take take take part out mostly you don’t feel like you own hinds
00 hines anything you don’t feel like you owe TWA anything you just are in
this environment where you know your attention is precious you know your trust has been abused if
someone shows up and treat your attention with kindness and earned your
trust every day well then one of the byproducts will be they will want to
hear what you have to say next super easy to figure
out why this guy and I get along if you’ve been watching this show is that
just wrapped up a hundred eighty four episodes in one statement I think it i
know i think im trying to play along here I think what would a super
interesting about that answer and this question is that’s right and I think
it’s good I think one of the reasons that iPad personal success is because I
think about things in such a long period of time that that answer spoke to me
because it’s my natural state when you think about things that a 10 or 20 or 40
year kind of cycle in your behavior matches that and so you’re not worried
about their one week one day one month even one year results and then I also
think the market gets to decide there’s one thing that i very much believe I
just put a little asterisks please because you’re you’re about to sell
yourself short here he’s scared that glacial strategy which says I’m a
glacier and make it all the way down the Hudson to the ocean and it’s obvious
we’re going to take a long time yes I would say that the strategy you’re
talking about which you have done consistently is that at any given moment
the short term thinker thinks you’re an idiot because you are not treating and
that the key is that you were doing things that are so generous and so trust
earning that people look at you and say why aren’t you doing that other taking
thing and it’s that feeling that the people around you think you’ve lost your
mind that’s what makes it scares me a little bit weird and you know this
because of my purse because my personality actually on stage and style
makes people think I am in short-term game you know I I recognize that my vibe
at times comes across as the worst version of the things that you’re
referring to and so it takes people a little bit of
time to completely figure me out a lot of fact I would tell you one of the
interesting things about how I live my life the reason I so deeply you know
you’ll infection toward Jews I was surprised myself how quickly you like I
can’t judge people based on how quickly they get me or not and and it’s and it’s and I always
wonder if it’s I am never sure if I do it on purpose if the stick is almost
clearly on purpose or was it always natural I think it’s not going they’re
based on what happened in school long before I thought about these things but
that’s right at the end of the day the thing that really really matters to me
is whether step said that whether I say it whether the president of the bottom
line is the market gets to decide you know when you make book when you write a
blog post when I feel like you know at the end of the market is the judge and
so when you think about who’s the peacemaker who the authority in today’s
world we clearly of mediums today and look what’s going on here right now you
know you talked about this that’s fine but that would basically I mean it’s
incredible don’t live and production TV here think about this twenty years ago
you and through the whole everyone on their own media company its create one
thing we need to amplify here though there isn’t one market there are many
market yes so you can sell to a market that wants you to be a pickup artist yes
there whatever but just please understand that’s your market don’t call
me cause I’m not your market and my argument is that most people especially
the people you want to be trusted by don’t like to be hustled percent and I
wish that a whole bunch of people call themselves the attackers were right on
the wall most people I care about don’t want to
be hustled because being hustled makes you feel bad agreed but I got india price he’s got a
candidate right where do you see the