“with negative reviews since the update. “What are your thoughts on the move?” – Reuben, I think that if you look at all the moves in the last
five years by Facebook specifically, but Instagram, Twitter, any platform that is extremely popular that then has an aggressive move that feels more selly, and I assume we’re talking about discovery above and kind of the first main screen. I don’t think people realize that people are always going to complain. Anytime that there’s change
that is in the benefit of the business, right, it’s very clear to people at this point that that screen that
you’re seeing Discover. You didn’t want it there. They’re forcing me on Discover. These are exactly the things that we saw with Facebook when they did every update. I mean the news feed was one of the first groups to get a million or ten million I don’t remember the number at the time, but when Facebook switched from you go to, you saw everything, and
you’d go to people’s walls and all those things. I mean, this is constant. I think it’s a tremendous
move by Snapchat, the Discovery consumption
has exploded since the move. Have you used more
Discover since the move? – Yeah, yeah. – [Gary] Staphon? – [Gary] Sid, the intern? My data shows that 100% of people. You know, it’s just, it’s so interesting. It’s a tremendous move by Snapchat. It’s making it more native, easier for them to go into that channel that is the channel that
they are going to monetize. I think it’s a brilliant move. I think you’ve gotta take some of the heat early on. I think every one of those people that have complained have used Snapchat quite a bit, except
for three rogue hippies and that’s fine ’cause Snapchat and Facebook and every
business doesn’t give a crap about that extremism of anti-business, because the numbers don’t
play themselves out, and I think that I think that they did not go too far, and I think that they’ve
done it just right. I think they’ve slowly introduced it first as a swipe over here. Now they’ve moved it up here. I think they, I am blown away, Evan, such a young CEO, and I’m just really, really impressed. I was wrong about story. Stories I didn’t think
was gonna be successful, because there was that swipe, and I thought that was a friction, and that worked. He’s really, really impressed me, and I’m very, very bullish on Snapchat, so much so that in my Vayner/RSE fund I spent the last batch of money, instead of an entire
nother year of investing in 20, 30 more companies. I went all in, all Wuzzles in on Snapchat and wrote a huge check, biggest check of my career at a 16 billion dollar evaluation. I’m a very, very big fan of Snapchat. They’ve blown me away. I wish I was on board way, way earlier. I’ve been writing about
them for a long time, and talking about them for a long time. I think that, not that prediction, but that bandwagon is
playing out to be true, and so I don’t think they went too far. I actually think they played
it absolutely perfect, and that’s not putting on my investor hat, because one thing a lot
of people don’t know is I’d much rather be historically correct than make a couple of bucks. I don’t wanna look back at
this and be like, I was wrong. – [Voiceover] Kat asks,
“How do you continue

“an app and what would it be like? “why not have a jab jab jab app?” – Melissa, on this show I
talk a whole lot about betting on your strengths and not
focusing on your weaknesses. I as a product, leaders don’t
feel like very strong on it. I’ve got to much going on right now. I don’t want to stretch myself thin. Everytime I build products
they’re always half pregnant. If I ever build an app
or product it will be the singular thing I do or at least the one-a a la VaynerMedia. And so I’m not interested in building it. It doesn’t, like even the question… It’s crazy, India. Like even when I started
like answering the question it doesn’t feel good. Like I was clearly passionate
about the things I talked about in the first question. I’m clearly not passionate right now. You can even tell by my general
energy in answering this. I just have zero interest
in building an app. I’m aware that apps are good. That’s the word on the street. They do well.
You can build big businesses. I understand but I understand
myself better than my ambition to scratch that itch which
is actually quite low. It’s been higher in the past but I think I mature
along the way as well. And, you know, sorta
eating my own dog food and I just don’t, I
haven’t invested in it. The only reason this show exists is I invested in infrastructure. If I decide to hire two
full-time developers and really, really decide to
hire two full-time developers which I could do at any point. That’s not the problem. It’s me giving them, him and her, the energy to actually architect the map. Right now I just don’t feel
compelled to do that at all. And so, and so I’m actually gonna like… you can see I’ve brought the big comma in. This is where I want to
make it more valuable for a lot of you. Way to many of you and
obviously this weekend I got to see a lot of
engagement and really dug into some rabbit holes on you. Way to many of you are doing
one of two things incorrectly, in my opinion. One you’re letting the market
tell you what you should do. You should start an app,
you should be a guru, you should sell ebooks,
you should start a company. You should, you should, you
should, you should, right? Number two. You are actually convincing
yourself because you aspire to be something you’re not. I aspire to build the next
Instagram or Snapchat. That’d be really rad,
it’d be really great. It’s just not in me. So more self awareness, less pondering, less listening, listen to yourself. Except when yourself is bullshitting you then counter it with stop
bullshitting me, Gary. Alright, sorry. – [India] (mumbles)

“You always say that people pay
for services that give time. “What area needs a timesaving
business like an Uber?” – Sam, I don’t know all of them. For example, I would absolutely pay for my clone to do this show right now so I could be in the meeting that I really have to be in, right? Obviously that’s a little
farfetched and a little faraway, but I think there’s a ton of things. I think I would pay a
lot of money right now to have somebody on
demand do certain things for my grandma in her
retirement home, right? Picking up my cleaners. Obviously there’s the Postmates and people that are saving
time, but I actually think, I got a good one for you. I’m gonna go deep here a little bit, even though I’m a little bit of a rush and I clearly am talking a
little faster than normal, so all of you, so for all of you that are
listening to this on 2x speed, let’s 4x this shit, here we go. When Facebook really hit and
MySpace was still leading, like kind of leader, everybody started creating
niche social networks, right? Niche social networks. I would have invested in
the baseball social network, the gardening social network, the Goth museum social network, like, I’m kidding. I really, really, the niches were happening, right? What it turned out to be, hindsight, was we only needed one social network. I actually think the
reverse is gonna happen for the timesaving economy. Meaning, there’s Postmates and there was all these kind
of, like, “We do everything.” I actually think this is gonna be a space where people win on niching out. So, like, a dry cleaner pickup thing. Shyp, S-H-Y-P, I’m obsessed with. We got a little money in in our last fund disclosure for Shyp, no, not a lot, but boy, do I love them because nobody wants to
go to the post office, so I think that’s an incredible one. You know, I think there’s, look, I’ll give you one, like,
“I don’t wanna go shopping,” like, “Come to me here at Vayner. “Let me put on some shoes
and pants real fast, “five minutes, and I’m out.
I will buy so much more.” So, personal shopping
coming here, big one. There’s Instacart, so there’s food. Literally, anything you do, any, like, Question of the Day. List two things that you
do that you hate doing. That’s in play. ‘Cause you hate doing it because you’d rather
be doing something else and that’s where the time arbitrage is and so, you know, gardening,
hanging pictures in your house, like, just everything. Just everything is gonna be arbed. Anything a human doesn’t
want to do is in play. I’m trying to think of
one more good example. Anybody got one that popped to their mind? – [Staphon] Laundry. – [Gary] No, but laundry’s-
– They’d come in and hit it. – No. No, no. Get back
to here. Staphon, no, no, There’s nothing that’s
a singular app right now that literally you press a button and you give somebody a bag, like, how about you don’t even put a bag? How about they walk into your
house and take your pile? Because we’re living
in a more open society where trust is a real play. We’re letting people stay in our home. Wait a minute. You’re telling me that somebody wouldn’t leave
their door open and let, and just put a pile of,
this is what I would do. Put a pile of clothes in the front and somebody could come
with a key and get it in a world where Airbnb, you’re letting people stay in your home? Trust is on the rise, my friends, ’cause transparency is on the rise. Getting harder to hide
and do the wrong thing. Very, very interesting times.

” I have an app idea,
with my target market “willing to test it. “But I need to create an app
and I’m not a programmer. “Any advice?” – Jared, this question pisses me off because I’m asked this all the time. I probably get about 30,
40 of these emails a week. I’m not sure if you’re
trying to get on the show, or if you really mean it. This seems like the simplest
thing to do in the world. I mean, Meetup.com has 800
different developer meet ups. And if you want it bad enough,
you go to the closest one, even if it’s 75 miles away. There’s just 8,000 communities
of developers out there. Literally, when I get an
email from somebody saying, “Hey, Gary, I’ve got the next big idea, but I need a developer,” literally, immediately I go like this. I read it. I’m checking my…let’s reenact it. Oh, let me just catch up on my, DRock I’ll do that later, let me just read. Oh, let me check some emails. Hey Gary, love the show, you’re the best person I’ve ever met. Oh, by the way, I’ve got a big time idea except I need a developer. Out of (bleep) business. If you are not capable, if you’re not capable of finding your business partner developer, then how in the world are
you going to win in business? Ideas are shit, execution’s
the game, let’s move on. – [India] From Shady Giorgio.

“Who would you recommend
pitching an app idea to? “What steps would you recommend?” – Jamie, this is an awkward question. Let’s get an awkward alert here. (bell sound) I don’t know what you’re
gonna come up with, guys, (laughter) but I’m excited to see it. On my awkward alert, I don’t
even know what this means. I mean, this is such a basic question. I don’t know why Steve loves this. He was like, “I love this question.” I don’t love this question,
meaning, I don’t know? Who do you recommend pitching an app to? Well, first, if you need money, you pitch it to money
people: angel investors, VCs. If you need press to get
awareness because now you’re out, you pitch it to the media and press opportunities, influencers. (laughs) Listen, we know how much I love
the reverse engineer thing. Actually, I want to make
this crazy link up episode. Link, don’t we have like four? This is gonna take you a
while to get up, DRock. The Cyber Monday wine is
gonna be completely sold out by the time this episode gets up. (laughs) Let’s put up the reverse
engineer hoodie specifically, because that’s the one
I rock, to the page. Who do you pitch it to? Whoever you need at that moment. Everything you do in business life needs to be really strategic, meaning it’s gotta make sense. Who do you pitch an app to? You have an idea but you can’t code or
create an app for crap, so you need to pitch a
co-founder or a dev shop that you don’t want to
charge you a lot of money to actually build it. Then you need money. I
already answered that. Then you need to get it out
there. I already answered that. Then you need to sell it, so then you pitch your
app to a strategic buyer. This is a very, very, and I don’t wanna pick on you. This is more … Show Steve. This is more on, more on– – Can I defend myself?
– [Gary] Yes. – Okay, you were just on Seth Meyers because you invested in Delectable. So, if somebody thinks, “Well, gee, have a really cool app idea. “Gary invested in apps.” I think that would be why
they would ask the question. Right? How did Delectable
come to your attention? – A VC pitched Phil, who vets my deals. It’s obviously in the wine
space, so it came with context. Steve is saving himself
and it’s pissing me off, (someone laughs) so I’ll answer this. It’s very strategic to
understand ones history to predict their future. Obviously coming from the wine world made me more susceptible to
be interested in Delectable. That’s the real answer. (exhales loudly)

should brick and mortar
stores be paying attention to over the next 12 to 18 months?” – Joe, that’s a great question. You know, for me a lot of
people have been talking about the second screen
situation with television. People watching TV with their phone. And the funny part is they refer to this as the second screen. I think we’re about,
probably about there now, but this is very much the first screen and that’s the second screen. And we’ll get into that
on a different show. That was kind of a little gateway drug for somebody if they
want to get on the show. That would be a good question to ask. The trend in retail for me is kind of now the second
screen shopping opportunity. What I mean by that is, this, your eyes, are the first screen, what you’re actually looking at. But think about this. One of things that caught
my mind a few months ago was I was in a supermarket
and I watched somebody go from one aisle to the other, and the whole time, she was. Sorry, DRock. She was shopping and she was doing this and she went around the, sorry, India, and she went around the end cap. Now, look, brands pay a crap-load of money to get those end caps, or to have to have the hottest
product in the world going. But usually at big
stores, big supermarkets, big-box stores, they’re
paying for that positioning ’cause it’s the best position
in the store, those end caps. And so the second screen
shopping opportunity is really, really fascinating to me. Geolocated. Beacons in the store. You’re in the store,
you’re shopping about. You’re getting messaging. I mean, there’s a lot of people who don’t want to be
annoyed on their phone, but I’m sure plenty of people, when they’re in Best
Buy or Target or Costco or Albertsons or Wal-Mart, wouldn’t mind getting a quick
little text or notification, or, if they’re in their Twitter stream, they’re using that
geolocated data to understand to push a tweet. You’re in Wal-Mart; you
get a tweet from Wal-Mart that’s telling you there’s this deal and if you click this
button, scan it, Apple Pay. Second screen shopping opportunities. One of the big things I’m
thinking about for Wine Library is I’m kind of getting a little
flirty with the wine world. more and more. I’m kind of inching back in slow. Steve loves it. Show Steve’s happiness of a face. As I’m inching and
thinking more about wine, I’m starting to rethink about the store and the thought of walking
in and getting content and paying for wines across
the board at the store at a lower price if you
have the app at register. Just, second screen
shopping is a very big deal.

As you know, I’ve talked
to you about it before. I’m working on building an app with one of my business partners and while I’m in charge of adoption, the app is probably six months away from actually having a working prototype. So, what would you
suggest I start doing now to make sure that I’m building it up so that when it does come to adoption time and the app is released, we have plenty of users that
are going to be using it. Thanks a lot, Gary. – Dom, first of all, good to see you. Thanks for your hardcore
followingship over the last years. I can’t quantify it, but I know we been jamming
hard for multiple years. I’m going to give you
a really good answer, and this is the answer that’s
going to work for everybody, no matter whether you have
an app or you sell clocks, content, content, content. Clock broke. Content, content, content, content. I think you need to put up. So let’s say you’re
putting out a fitness app, or a productivity app for time management, you then need to create
timemanagement.com, which is not available, but dailytimemanagement.com or something, and putting out content around the genre. You need to create a
content portal on Medium or your own blog or on RebelMouse, which I believe in clearly. Link it up. And you need to, you need to basically create content to get like-minded people in that are, you know, you come out with Fitness Daily and yours is fitness
utility app and then boom, you’ve got this audience
and when the app comes out, you pound them with it and it comes out. You need to gather people in a place that are like-minded or
most likely to use the app, and then when the time’s
right, shout to them. Jabbing and then right hooking. – [Voiceover] Daniel asks,

“What’s your best tip
for time management?” – Pedro, actually, I don’t know. My tip for time management
is to have an assistant who you make the czar of
your time and there’s this. Let’s go find Matt DeMayo actually. Let’s get out of the cube a little bit. Let’s see if we can find DeMayo. So for me, the time
management is humanly scaled. What I basically do is
I find a human being that allows me to do it
and so in this scenario, that dude is my, that’s my answer for time management, putting human being who
actually is the czar. Matt, would you say
you’re the czar of time? – That might be a bit
much but I’m good with it. – And so, he knocks on the window and says your next meeting and he texts me and he’s
like, “Are you on this call?” So, that’s what I do. I use human beings. Obviously, using a human
being to manage your time is not very practical
for most of the audience. So, I’m going to try to
give some practicality, which is I really don’t know because prior to using a human being, I didn’t really have a great system. Obviously, we have technology now, like phones that buzz
you and Google calendars. I don’t know how people do it. I just think it becomes a religion. I decided my time was worth a lot to me and I created infrastructure around it. For me, it was humans. For you, it’s got to be something that reverse engineers
your actual behavior.

I make YouTube videos, and I created the Twitter account, OMG Facts. Now I control and manage a
network of many different accounts on many different
social platforms. And my question for you today is do you believe creating my own website with valuable and original
content to drive traffic to is a reasonable investment
for long-term branding? Or do you believe that
websites are going to be irrelevant eventually with
this mobile revolution that’s happening. Should I be looking more
into app development or something that I’m not even looking at? Let me know, thanks. – You know, I think that’s
a really good question a lot of people are struggling with. I will say this. That, you know, I have garyvaynerchuk.com. Oh no, you can’t link
it out, but link there. Anyway, I have
garyvaynerchuk.com for a reason. Not the kicks and giggles. I want to have a platform
that I fundamentally control all aspects of. And so when you are
building brand on Twitter with a bunch of Twitter accounts
like you are, like I am, when you’re building a Facebook fan page and then all of a sudden
Facebook deems for itself and for its audience and
for you, believe it or not, that they need to drop down organic reach and everything you’re putting
out is not being delivered, you start understanding why
having your own email service, having your own website, matters. Having your own app matters if you deem that people are
gonna spend more of their time within the app than on
a mobile native website. Just because the world’s
going mobile or wristy or this, you know, or virtual reality, doesn’t necessarily mean
that the website is gone. It’s really just protocol
for a place that you can own. And so what I would say is
philosophically, you wanna have your own house. But doing business in your
vacation home or in a hotel also mattered. If you understood that
analogy, you’re on your way. – [Voiceover] Kyle asks,
“Do you set and track “personal/business goals –
aside from owning the Jets?

I am from Fittr, a small fitness app available on the app store. – That’s a plug. – We’re a four-person
team, and we are seeing a rapid growth in our customer base. Currently we have a very
intermit customer experience, but I’m kind of worried that as we grow, we may have more and more
trouble with maintaining that. Is there any advice you could give me? Thanks. – Kik, there’s some serious
advice that I can give you which is, if you grow,
(wood thuds), thank God, you will make money, or
you will raise money, those are two things that
happen when you grow, and you will take some of that money and you will apply it to
hiring more human beings to continue to scale your four-person team to a 23-person team that can then do, obviously, in that scenario,
around six times more engaging and intimacy. This is the insanity that
pisses me off more than anything which is that people think
that engagement doesn’t scale. It doesn’t scale when you roll like me and you answer everything yourself, but it does scale when you’re a logo, or water, a league, a thing, it scales. As a matter of fact,
I’ve been comtemplating an #AskGaryVee Show Twitter account that allows me to scale, right? I can have four human beings
behind this show engaging, you know, that’s not me,
’cause it’s a show, me is me. And so you can scale all day long, or you and your four-person team willing to make the commitment to allocate dollars into humans, one that most CFOs and
other financial people do not believe in. I believe in it, do you? – [Voiceover] Mark and
Patti ask, “What’s better