I’m currently a physical therapy student at the
University of New Mexico. I am a huge fan
of your work and I am so grateful for all of the value that you bring all of us and I appreciate you
taking my question. As a future business owner,
I’ll be deploying a lot of your strategies to
advertise for my business. My question for you is which
platform do you spend most of your time on these days? Thanks for answering. – Which platform? I mean I think, what’s his name? – [Dunk] Zach. – Zach, first of all,
thanks for the love. Zach, I think
the plot, you know, I think it’s
running the gamut. Instagram, Snapchat
I still continue use Twitter. I don’t think people understand
like Twitter is still the one place to have unbelievable
engagement and I truly believe so much of my world is
predicated on engagement. That being said, Snapchat’s
the place where when I actually reply, I just get so many god
damn, you know, people go crazy. It’s funny, I love the way the
UI and UX of Twitter, I can just get to so many more people than
all like the pressing waiting. The speed in which Snapchat
engagement works doesn’t allow me to do as many as I’d like to
which is disappointing because the upside of engaging on somebody’s
Snapchat is holy shit. Whereas on Twitter
it’s like thanks and that’s a very big
different reaction. I would say
Twitter, Facebook, Snapchat, Instagram. That’s where I’m spending most
my time and I think this is a great opportunity for me to
answer a question so many have been asking which is Instagram
Stories or Snapchat Stories? The answer is both. All four of those platforms have
enormous attention for me and so I continue to focus on
them and engage and create and pound and work with my team on our
strategies and so all four platforms are extremely
important to me as the pillar and foundations and so there’s not one that is you
know is dominating. I’m sure if I looked at my time
of usage, one is greater than the other depending on how
I use them but in my mind from a strategy standpoint all four are
extremely important and I think for most of you all four
of those and including the LinkedIn’s of the world and Periscope and the
Facebook Lives scenario. I mean there’s just so much opportunity for us
to story tell and grind. I just think people need to put
in the work and I think they all bring different value for
different reasons and that’s why I use them. Facebook has
ungodly reach potential. Nothing is remotely close
to Facebook’s capability to replicate a
television like platform. Instagram is just depth of attention especially
with stories now. It’s done extremely well just a
month ago or eight weeks ago I was talking about being concerned of where
Instagram plays. I think the Stories
feature was a monstrous move. Snapchat for the 16 to 25 to 28-year-old demo is the game and super important for so
many of us out there. And Twitter is the only place
where you can listen at scale and engage and
create that conversation. I mean I don’t know where
everybody was last night during the debate but I have a funny
feeling it wasn’t Instagram, Facebook and Snapchat and so
that is the water cooler of our society and there’s a
lot of opportunity there. May be for not as much talking
but is the one place I would listen over any other platform.

Do you have any thoughts about recent YouTube
monetization changes? Do you their competitors
will benefit from that? Do you have any names which companies we
should look out for? Which platforms like
YouTube we should look out for? Thank you, Gary. – So what’s the punchline? The truth is I’m not super sure. I know they went with
this subscription stuff. Are they like making less ads? Does anybody know
the context of this? I know you guys probably
assumed that I know but I’m not paying
attention. Eliot? – [Eliot] They’re making
monetization on YouTube, there’s an algorithm to say
which videos they can monetize and which videos they can’t. And they’re making it kind of
fuzzy can be monetized and what can not be monetized. – Based on IP and
stuff of that nature? – [Andy] Basically
demonetizing anything low brow. – Got it. – [Andy] (inaudible) – Janek, I think, look
this happens forever. You have to
understand something, Janek. Anybody in this world, is I’m
gonna give a very good answer that doesn’t
answer the question. I just got the context. You know, I’m gonna give you
a really good fuckin’ answer. I’m really fired up now because
I’m gonna level this up and I’m in a every leveled up
mentality for this show. Anybody who’s watching the show
that is tying their economics into a platform that
is privately held is making a massive mistake. For all the people that
made all their money on Google optimization, this is back
today, like where else are we gonna go when Google changes
the algorithm and they take down lowbrow, it’s the same game. The platforms have their
users interest in mind. People come along and try to
extract value that have their best interest in mind. The platforms have big
scale and opportunity. People want to make
money off of that. As people want to make money off
of that they look for angles, shortcuts,
lowest common denominator, you know, arbitrage. They look for their move and
so whether it was affiliate marketing and AdSense AdWords
arbitrage, Commission Junction, YouTube, Facebook Pages. There’s always these moments
where you know there’s the ebb and flow, the seesaw of like the
cat and mouse game of the people that produce content
on these platforms. MySpace, this is just history this has been the last
20 years of the internet. What happens is the platform
will make a macro decision that’s in the best interest of
the end users at scale and it will hurt the people that
been hacking the system. Slideshows on the internet that
allow those advertisers to make money, those media companies
make more money against advertisers that sat in the middle and didn’t care
about the quality. This is a quality-quantity game
that plays itself out so Janek here’s what I would say and for
everybody else that’s watching whether it is
Snapchat or Instagram or Facebook or Twitter or YouTube or podcasting, diversify your world. You need to be everywhere
and creating brand and scale everywhere that you are capable
of and if you’re not well then maybe you don’t deserve to make
as much but relying solely on the revenue one platform is a
humongous mistake especially when that platform is a private
business that is going to make the decisions for that platform. I loved everybody when the
Facebook algorithm change and organic reach dropped and they
we’re trying to drive their ad revenue up that all you had
real puffy chest and saying, “Well, we’re gonna
go elsewhere.” How’d that work
out for you, Rick?

“Yelp advertising for
local photographers “is worth the minimum $300-$400
a month in investment?” – I have no idea. That is a rarity on this show. The truth is I’ve
been down on Yelp for a very long time. About five or six years ago, maybe even Thank You
Economy I referenced this that I thought there
would be absolute demise in anonymous reviews. I believe that has
happened to some degree. I think we’ve seen anonymous
review places struggle. I think we’ve become
cynical to anonymous reviews because we have friends that
work at anonymous review PR agencies. Literally you guys all
have friends that you know work at companies when
you have beers with them and they’re like at my PR
company we leave negative reviews on our
competitors of our clients. It’s ludicrous. Because I thought
that was a problem, I kind of never got excited
about Yelp five years ago. I haven’t paid attention. My intuition is that
Yelp probably has enough. Actually here we go I like bringing value. 400 bucks?
– [India] Yep. – You should do it. Anytime you can afford to learn and crash and burn, you should do it. Not that all of you
have 400 bucks to spare. Because if you did, I hope you bought 20 copies of the #AskGaryVee book. I would absolutely
spend 400 bucks because even if you return nothing, you don’t have to #AskGaryVee. You don’t have to Google it up. You actually lived
it in real life. I would tell you to spend
it if you can afford it because of the context. This is what I talked about the other day that caught a lot of people’s attention, micro loss but the macro win. This is the perfect
example of it. You might have a micro loss
when you spend 400 bucks and you got nothing, but the learning is you
don’t have to spend time and energy figuring out Yelp
maybe greater than that ROI.

if the next 30 seconds
of The #AskGaryVee Show was broadcasted to all
seven billion people on this planet, what would you say? Thank you so much for
answering my question. By the way, I’m pumped
to be speaking with you in Sydney, Australia. It’s going to be off the charts. – The charts, the charts. Caleb, what would I say? That’s a really good question. Now Caleb, this is
something you don’t know. I once, four and a half years ago explored and was willing to put up my own money for a Superbowl commercial
and in the commercial it was going to say, so I
guess this is I probably already answered this, four years ago, five years ago, before,
maybe six years ago. Six years ago, about six years ago, I tried to buy a Superbowl commercial for two million dollars,
my own personal money like pretty much my liquid at the time and I was going to make
a commercial that says hey America, it’s me
Gary and I really want to be your friend and I’m not kidding. I basically want to know you. I’m into wine, I’m into business, I need to know you, here’s my handle. It’s Twitter @GaryVee and
I’m going to be sitting right now answering all
of you, every one of you. So that’s what I would probably do. I would probably replicate, and by the way the end of the story was
I had the money for that but for all you media
buyers, you knew this I didn’t know it at the
time, if you try to buy at the Superbowl, Fox or CBS or NBC makes you buy another
20 million dollars worth of commercials around the
year to even get access to pay two million. That I didn’t have and so
Caleb and everybody else, what I would do is I would
just create a context point to let America know that I’m a listener for all the, you know it’s funny. I got a lot of feedback
by showing up on a bunch of podcasts the last
couple days and by asking, I’ve been asking a lot
how did you first feel about me when the truth is, I don’t make a good impression with
most people at first because I curse and because I have ego. What they don’t know is that I equally have humility. That I equally am not
a snake oil salesman. That I’m equally a tremendously good dude. So there’s a very ironic thing with me, I’m not as big as I could be followers, selling books, impact on the world because of the way I come out the gate. With that energy, with
that competition love, with that bravado and I know that, yet I don’t change because I think authenticity will always win. I’d rather, the amount of people that said they came around to me
in the comment section, I don’t know if you guys
read the Facebook on this or the Instagram like,
I first didn’t like you but then I kept hearing about you. I watched the second video, a third, now I watch The #AskGaryVee Show, I really go to know you. That’s why #AskGaryVee’s been big for me. You’ve gotten to know me
a lot better with this and DailyVee and so that’s
what I would do Caleb. I would just try to
establish that I’m a listener and I’d say hey, what do
you want to talk about, I’m here to answer
questions, so that’s what I would do. That’s it?
– [India] That’s it.

“why are VaynerMedia’s
social accounts so whatever? “Why are those outlets afterthoughts?” – That’s a really good
point, we decided to take on this question, it’s not a fun question. We are not doing a good enough job on the VaynerMedia account. It’s 100% my fault, we’ve
had people in the past at a good rotation when
we were two or three hundred people, I think
in 2016 it became a secondary priority as some of those people graduated to more senior
jobs or more responsibilities or something’s lost in translation. There’s two very interesting answers. So, first answer is, it wasn’t a priority. It stems from the top,
it lost it’s momentum and I didn’t create
infustructure to fix it. The second part’s
probably more interesting, which is our funnel of
applicants and high quality employees and new business is so high that we’re taking, it’s the
same reason I don’t think think Apple is a good advertiser. When you have the best product, in the same way I always say the greatest advertising in the world doesn’t fix your shit product, when you
have the best product the worst advertising doesn’t
hurt you as much either. It can hurt you a little
bit, I wouldn’t be naive to think that we maybe missed out on some clients because well, they’re not doing their own social
as well as they used to or could be, cause we
used to be best in class. And two, you know some
applicants were like well they don’t take that
serious so, yes I think we probably run on the
fact that I’m so strong and good at it, there is
that proxy the way you asked the question but it is, I
probably was willing to answer this question to shame myself
into fixing that in 2016. As a matter of fact India
I’m putting you in charge of shaming me, no not in charge
of the Vayner accounts but in charge of me putting
together the team in January that will start
executing in February. Or the system, because I
do have this idea of since we have so many employees
creating a calendar where one employee takes
over the account every day for the entire year, you like that? – [Brittany] I do like that. – That’s a clever little idea. It also , let them do whatever they do. You know I love to run it capitaistic, I’m not scared of anybody
doing innappropriate things. They’ll just get fired
and we’ll own up to it. It’s not super complicated. I hate when companies, this is a good way to answer something else. What are we gonna like check the content and give them a bunch
of handbooks and rules? No, if Marv sucks at it and
like puts up innappropriate pictures of himself, he’ll get fired. – I like when we were doing the Snapchats

“of tech companies using
billboards to advertise? “Slack, Snapchat, Yahoo!,” et cetera. – Um. God, I’m a bad mood. (laughter) Evan, you’re seeing that
because, first of all, you should never put 100, and by the way, I speak
in absolutes on this show, so please let me use this moment, especially for the people
that catch this episode, or watch every show, contextualize this. I love to talk definitively,
’cause I don’t think people take action, and I think
it takes definitive stances to kind of move the needle. But there’s no situation
where 100% of actions is the right thing. There’s always a proper
hedge to everything. I really, really do believe
that, in your execution, and so in marketing,
when you’re in a Yahoo!, or a Slack, or a Snapchat, and
you’ve gotten to that scale, and you have that much
money, in marketing budget, there’s only so much you can allocate to 100% Facebook, 100%
Instagram, 100% digital. And when there’s these
big consumer brands, there’s a demo from, call it
the 45 to 75-year-old demo that people, like Snapchat
wants 45-year-olds to use Snapchat. Like that’s just straight up. And definitely Yahoo!,
it’s a mature brand, and Slack, is a SAS enterprise software that, you know, 52, 49, 63. I mean James Orsini, who’s in his 50s, is an executive at VaynerMedia, he’s helping make a decision
if we’re gonna use Slack, along with AJ and things of that nature. And they want that demo to be educated, and their belief is that
billboards is a place to play that. Look, I’m not high on billboards,
I think they’re overpriced because I think people are
looking at their mobile devices, but they’re not worth zero. And if you know that you’re going in and you’re gonna spend $7000
on this billboard a month, and you think it’s only worth 2300, but, that 2300, value is worth it to you, paying 7000, follow me here. Then that’s the right thing. Like, you know, that’s it. I mean, you know if it’s worth
spending $1000 on a dinner with the prettiest girl you
ever went on a date for, for the ROI of a kiss, if
you decided that the kiss was worth 1000, well then it’s worth it. And that’s what I think
on billboards, which is, you know, if they decide it’s worth 7000 even though they know
that they’re overpaying, well then that’s what you do. And so I think you’re gonna
see more television commercials for that reason from internet companies. You’re seeing it with Airbnb and Uber. When you saturate one medium, you have to go to another place
where you get more upside. Once you crush digital
like those companies have, overpaying for traditional
has more value to you. So it’s the timing in
which those companies deploy the media. They didn’t start at that place. They first got a better ROI. You’re getting all these
people digitally for, call it eight bucks a
head, 18 bucks a head. Well, now it’s startin’
to cost us $38 a head ’cause we’ve gotten everybody
and we can’t get no mores. So we’ll go over here and we’ll pay 52, because at least we can get new people, and it’s now worth 52 for us. That’s why. That was really good, considering,

thanking you for all that you
share with us entrepreneurs or would-be entrepreneurs. So my question is that
Hulu made a decision recently to offer subscribers the option to have ad-free subscriptions and wanted to know what
your thoughts are on that. We will keep asking questions. I’m so glad that you keep answering them. Thanks Gary Vee. – You got it, thank you
for such a darling video. Loved your earrings by the way. I think it’s a smart business model. Some people value time, hate ads enough to pay for a subscription. Other people are willing
to go the other route. They don’t want to pay
for the subscription. I think giving customers
two or three options. My preference is three. I think there’s a lot of interesting psycho-data around that,
to how they want to experience a platform is very very smart. I think it lends itself
to higher profit margins, especially when you do three. And so I think that’s a
very smart move by Hulu. I do not believe that one,
especially if you’re a platform, one option is the way to go. As a matter of fact, if I
ever do a book by myself, self-publish, because I’m a free agent after this next book comes out. That’s right Harper Collins. Call me back. (laughter) I would probably do
some really interesting three different pricing models where you get different options. I think there’s interesting
dynamics around that. So I think Hulu made
a very smart decision. As a matter of fact, I haven’t
done a question of the day but I’m going to throw
one in for a little while. Just a little side question. We’d love to see how
many people would rather have one minute, well how
many ads are there in a Hulu, probably like three, two
or three minutes right? How many people are more into like, you’ll deal with the three minutes, or how many people would rather pay like the eight bucks or
whatever it is a month. – [Staphon] 13 for like the actual– – 13? – [Staphon] Eight for like the ads. – Got it. So I’m curious. – [India] YouTube just
announced theirs today. – Yep, YouTube Red. Saw that, haven’t dug in yet. But, yeah, I mean look. I think subscription
models are very smart. I think people are willing to pay for it if they get the value of the content. I think a lot of people
would pay for this show if I ever decided to convert it. Not a whole lot, but something. As another side question,
if you were to pay,

“Will Vimeo ever be able
to successfully compete “with YouTube without running ads? “Or will they keep thriving
as a smaller competitor?” – Malik. Vimeo is a wonderful place. It’s a tremendously interesting
niche place for video. But it doesn’t compete with YouTube. And I don’t see it really
competing with YouTube. Meaning they’re just two
very different things. That’s like saying “Can Hamilton, the Broadway play, “compete with Star Wars?” It depends on what you’re competing on. Can it complete from a quality standpoint and experience standpoint? Absolutely, it’s probably
winning, a la Vimeo. Can it compete on a scale, an impact standpoint and dollar amounts and money-making? Absolutely not. Vimeo’s not built to compete
with YouTube smartly. When David plays Goliath’s game it goes out of business. When David plays David’s game, it wins. And I think Vimeo’s done a very nice job carving out its proper niche
within a video landscape and recognizing it
doesn’t have the dollars, infrastructure, scale, momentum and oomph to compete on YouTube’s
game against YouTube.

“You don’t talk much about ad-blocking. “With more people doing
it, how will small and medium “publishers and blogs survive?” – They’ll survive by adjusting to the reality of the marketplace. There used to not be ads and they would make native content and soap operas integrated their products into the shows. The Ed Sullivan Show put a big fat car, a Lincoln town car that paid
for that entire show in it. And Alpo, or whatever that,
that’s Alpo’s dog food, right? Alpo used to bring out it’s, right? Used to bring out the
dog on the Today Show and eat the God damn Alpo
right in front of America. And so ads my friends are
just one way to monetize. I didn’t run ads on Wine Library TV all those years when everybody told me. I decided to get paid millions
of dollars to write a book, and to speak, and to
actually build an audience and monetize them differently instead of making nickels
and dimes on them. Nickels and dimes are cool. But you know what’s way better? Hundred dollars bills. I feel like that’s from the movie, right? I mean that’s what it is though. And so I’m laughing at everybody’s panic because I think lowest common denominator, average players are going to
get forced into being better. I actually think this is
going to motivate people to step up their game
and not just mail it in. And so I’m excited to just
watch smaller and large. You know, it’s way more, you know, it’s a funny question and I’m sure it’s coming from an entrepreneurial place. Big companies have a lot
more to lose than you. Like ad-blocking, listen. It’s all relative right? Like your 400 bucks,
their 40 million, fine. But like everybody’s equal in this. Everybody’s going to be disrupted. Not just small businesses
and small publishers. Big publishers that make
all their God damn money on banner ads and things of that nature have a real issue at hand and
I think it’s God damn great. Because what I think is actually happening is that it’s better for the end consumer. I mean it is not fun for me. Especially now that we’re
on full, I need it back. Sorry periscope. How are you guys doing. I’m just showing you DRock. Actually I’ll show you myself because you don’t want to look at DRock. Well they’d rather look at me. It’s the #AskGaryVee show DRock. You know, I forgot my thought
because I got mad at DRock. You know, because, got it. Because I don’t want to go to like ESPN.com and check a score and a big fat banner ad pops up and I got to X it and then I miss it and then I’m going to
something I don’t want and that costs me six seconds
and time is the asset. And so I really really think it’s great. I’m not talking about it because I’ve been talking about intrusive
advertising my whole life. This is just a continuation. It will get, Tivo, ad-blocking,
whatever comes next. Feedblocker. Like whatever it is,
it’s all going to happen. It’s all happening India. – It’s all happening, feel good?

– David. Oh, it’s a video. – Hey, Gary. It’s David
Shaheen, husband and manager of recording artist, Amanda Vernon. She’s about to sing the
National Anthem here at Lambeau Field– – [India] This is amazing. – For Monday night football.
She’s about to go on in a little bit here. (crowd cheering) So I was wondering if
you could give any tips on how to capitalize on
this exposure. Thank you. – That’s fantastic. I
would immediately buy the Google Adword “National Anthem”, “Singing the National Anthem”,
I would buy all the long-tail words on search, on Google
for National Anthem. Singing the National
Anthem, National Anthem, National Anthem at Half-Time, How do I get picked to
sing the National Anthem, that’s a long tail. And I
would have your video embedded somewhere with a story about her. So create a landing page
on Tumblr, RebelMouse, where it doesn’t cost you a lot, where you don’t have to design. Embed the video, tell a story
about her, and all her work. And buy keywords on social around that, I would also buy Facebook ads against Green Bay Packer fans, fans
of the Green Bay Packers. And say, “Do you wanna see the video?” or “Do you wanna meet the person that sang the National Anthem last Monday night?” Some of them will, as well.
Those would be the two black and white executional
things that I would do. That was good. Some real advice. That’s some real advice! – [Gary] Pam. That’s some real advice.