“Which of your views do
you think has changed “the most in the past five years and why?” – Oh, we’re coming out strong. Which of my views has changed the most in the last five years and why? I yell at everybody to
not draw lines in the sand but the four, five things
I actually care about are pretty hardcore lines in the sand. You know, I’ll talk about
some things that have changed. I think that I’m a better communicator as the CEO for VaynerMedia than I was with Wine Library. I think that I hate confrontation
and negativity so much that I lollygagged, and
it wasn’t easy for me to give critical feedback. I mean, even people in this room have gotten critical feedback, and have fundamentally benefitted from it, and it’s not something that I’m sure that I could’ve delivered
as a younger CEO, which is, I didn’t like it. I literally kind of took the role of like, well, if they’re not
winning in this environment, then eventually I’ll
just, they’ll get fired. If they can’t figure it out,
it’s so good, they’ll get fired and I wasn’t providing that value, so I think micromanaging along the way instead of letting complete capitalism and complete openness
kind of rule the day, is something that I’ve changed. You know, I don’t have that many, you know what’s funny about
that question, Brandon, is I’m over-the-top
passionate lines in the sand as equal as I am to being
willing to change them. I always like to say,
I’m a mobile, mobable? No, no, no. What’s that? Moldable, thank you. Modable dictator, movable,
too, and moldable. Make me! Moldable dictator, because I think that the thing the team will about
is, if you can debate it out, and if it makes sense to
me, I’m willing to try, I’m willing to test. So I don’t get too passionate about it. I’m trying to think. Kids, family balance, work life balance, profit topline revenue. I feel myself changing
on YouTube a little bit, in the current moment, like, you know, Jeff Nicholson on the paid team
is really selling me hard on preroll YouTube and it’s value prop and so that’s a rabbit
hole I’m intrigued by. Growth hacking, I think I was cynical to the term, I didn’t love the term, and so I would kind of like zing it, because I thought it was, I thought, like, Ryan
and other people in it, I thought were really great players, but I thought the term
was getting huckstery, but I very much value, kind of, you know, understanding, you know, result driven marketing, so maybe that. – [Steve] Are you any
risk-adverse in your investments? – Risk-adverse in my investments. No, but I definitely think
that I struggled a little bit to calibrate the 25 million
dollars in Vayner/RSE versus Angel 25 and 50 k for
the first three to four months, but I haven’t changed
my point of view there, it’s still jockey and. There is something I’ve
really changed my mind on, and I’ve brought it up recently. Dammit, I’m so pissed, I’m
good at this top of mind stuff. I’ll keep going with the show, and see if I can dig it up, or we’ll come back to
it in another episode. I’m very into changing my mind. I’ll give you a preview
to changing my mind. I will bash Facebook advertising in three to four years. Bash it. We’ll say that it’s overpriced
and doesn’t deliver, because that’s what always happens, the same way I bash banner pre-roll, and the same way I bash SEM to not being as good
as people think it is, those are my calling cards,
along with e-mail marketing. I’m definitely way more
down on Twitter today than I was three years ago, so, I don’t know if it’s like,
you know, it’s not like a religion change, but
the tactics I believe in constantly change, it’s my kind of, write similar books over and over. Sid, you’re smiling. Something happening on Periscope? – [Sid] They’re like,
‘we wanna ask questions.’ – They wanna ask questions. Periscope, why don’t you
calm your goddamn role for a few seconds and let me do the show. And so, my tactics change a lot, but like, you know, the core things, I believe in being good
to people bring value, things like that means you’re
having shifted that’s so much.

– Amber says, if you
lost everything today, what’s the first thing
you would do to rebuild? – What would be the first– So the first thing that, you
know, this is a tough question because I’m trying to give you guys the truth in parallel with
what would be valuable. Meaning, what I would
do if I lost everything. It’s an interesting question. There’s two versions of it. I lost everything ’cause
I actually just bet big. Let’s say, for example,
with Snapchat’s last round, I really, really came close to betting the biggest I’ve ever bet. Meaning, if I would lose,
it would’ve really hurt. Hurt as in, like changed my lifestyle. I’ve never made a bet that
would change my lifestyle before and I almost considered it. I didn’t because that’s just
been my consistent theme. And it was funny, I got to
think about that a little bit. I think I spoke or maybe this
is when I spoke to the interns DRock, was this with the
interns when I told them how secretly I did wanna
go to zero, I think it was. So we didn’t do hit this on the show. I’m very comfortable going back to a studio apartment in Queens. Like Rocky VI or whatever the hell it was where he’s like back in the same place. I’m like, yeah. (laughs) Everyone’s like, oh. No, I don’t like Rocky III where he’s got a fucking robot butler. I like Rocky VI where he’s back to zero. Because I’m comfortable in that zone. I’m comfortable in all environments. I’m not comfortable ’cause
it might be tough for my kids and my family and all those things. Let’s make pretend I lost everything, including my name and reputation. Right, because if I was
to lose something today, I’d still have my name and reputation. It’s be interesting
because I would be a zero or really in this bad place and here I am. Am I in a position to dole out advice? One of the things that I think, I think I’ve earned the
ability for you three to listen to me because
unlike, I think the thing that you’re all referring to which is finally
somebody’s saying (laughs) it’s because I’m not just entertaining. It’s not because I read Napoleon Hill and decided to be like
influential on someone. It’s because I actually
did something first and I just happen to
talk about how I did it and then I’m very consistent down the line and then you can figure out
what’s like that with you. And what’s not like that with you. And how to– I try to create a line
everyone can navigate around. I don’t say do it like me. I’m special. I’m charismatic. I’m left brain, right brain. I have disproportionate
amount of hustle in my body. I’ve got talent for days. I’m special. And everybody else is special
in what they’re good at too. I don’t know these stupid
lights that DRock has, right? I don’t have a duck
fucking tattoo on my arm. (laughs) I’m not that creative. Right? And so like, listen. – [India] It’s not a duck. – What is it? – It’s a loon. – It’s a loon. I don’t have a–(laughs) And there in lies the point. (laughs) And so, I think that
if I started from zero without my reputation, I would do a couple of things. One, I would get a nine to five job. So that’s a little bit of a curve ball. Because I need to establish
some sort of cash flow, right? I would literally do that
for one psychological reason because I would have to
teach Lizzie and my kids that clearly what I’ve
been selling and preaching, I’ve made a really bad turn on and I’m gonna show you
that I’m not beneath that. Now, I think within a month
I probably be selling on Ebay to subsidize what that was. But more importantly,
what I’m trying to really figure out here as a
tangible piece of advice is if somebody’s watching
right now and it’s funny, the audience is getting
younger and younger. I’m paying attention to
who’s resonating with me. I think there’s a lot of people that are at a very low kind of financial
point in their careers. Definitely reputation
point in their careers low. I think the thing that I would do is I would bet on what I’m good at which is, I’m good at selling stuff. So I do think that I know
how to make a 100,000 dollars a year which is a shit load of money. Let’s just get it very calculated. 99% of the people watching this show probably don’t make that much money. Let’s get it calibrated. I know how to make 100,000 dollars a year by garage selling 52 weekends a year. I just do. I know how to go to
Goodwill and Salvation Army and garage saling and then
flipping things on Ebay and so I’d probably do that first. Start using some of that cash
to start an Ecom business using the money that I
make in garage saling to sell stuff online. Something that’s more scalable
than the garage sale stuff. A product, probably. (laughs) It’s so weird, it’s so funny. Notice what I’m just doing. I just realized in real life, I’m literally replicating what I did. I was a merchant hustler kid. And then I went and sold
a tangible product in Ecom and then, I would just
probably replicate my life. (laughs) And it’s interesting, it’s
interesting that I didn’t even realize that I was saying
that until just this moment. So, that’s what I would do. I was start by slinging some stuff adhoc. Then I would create a
scalable selling product using the best practices
and that’s what I would do.

– [Voiceover] The Bades asks,
“When is it appropriate to “have patience versus
just getting shit done “and not making excuses?” – Do you have that problem DRock? – [DRock] Yep. – Do you? That’s a great question, and I think that it’s
a tough one to answer because I think every
situation has it’s own context. I think balance matters. I think that if you’re being told that you’re impatient all the time from many
different sources, you may wanna give
that some thought. Obviously I’m a seller of both. Get things done, be very patient. I think that a lot of the nice things that have happened to me are
predicated on that balance. I think I talk about balance a lot. I think the last quesiton I said it. Here we are again one question later. I think you need to find
your cadence on this issue. I also would recommend to everybody to the next thing that
happens after this show is to try to do the one that feels less natural, to just taste the outcome. I think one of the things
that is fascinating to me is how many people don’t test. For example, yesterday I posted the Stunwin’s sit in no show video as a YouTube video, not native, not the right move, not
putting it as a Facebook video which will get us more reach based on the Facebook algorithm, but I wanted to see what it would do. I was curious about the results. I want to test. I think that the lack of testing the lack of calling your own bluff, the amount of people that are drawing lines, lines in the sand, and then don’t cross
them is a huge mistake. For example, it was pretty
conventional wisdom, that long written out
Facebook post was not a way to go where people would talk about that maybe not being native in a jab jab jab right hook kind of world, but then last weekend I wrote one, and it did really really well, and put up another one,
did really, really well, and another one and another one, and here we are four, five, six posts in, and they do extremely well, because one thing I’m starting to realize is holy crap, Facebook should be treated like a website. Your posts should be long. Shopping should be done that way. Wait a minute, this is
really just the attention and we are kind of evolving, and it’s evolving. I’m fascinated. By the way, the YouTube video got solid reach. It wasn’t so remarkably
lower than a native one. It was though, I think,
you just never always know, but by average, but it’s fascinating, and I try things, I try
things all the time, and I think the answer to your question is the next five things
that are cliche things where you get those that you’re impatient, two times, try to be patient. Taste it, learn, taste it, learn, taste it, learn. These are the things that
people don’t do enough of it’s so interesting. Give me a bottle of wine, Staphon. This kind of makes me
think of the wine world. I always talk about the biggest problem in the wine world is you
find a type of wine you like. Oh I love Rosé, and you drink it forever and never try all these other great wines, think the same thing happens in business. You find your move. Like I’m good at email marketing. I’m good at SEM. I’m good at Facebook. I’m good at Instagram. I’m a good salesman. I make nice videos, and you never try the other things. When’s the last time you
created an infographic? As a matter of fact, we need
to create an infographic. India, make some notes. We need an infographic
ASAP Sid, the intern, because we need to keep
pushing the boundaries as well. I need to eat my own dog food, take my own advice. We have to do these things. That is the key in life,
let alone business. I level up my excitement on this question, becuase it’s important,
and because I feel like so many people don’t do it. Try things, try things, try things, because then you can answer for yourself. When’s the right time
for patience and when’s the right time to move fast? I made a massively
senior hire two days ago, be great for VaynerMedia. Lately I’ve been almost
saying Wine Library when VaynerMedia, it’s the second time I’ve done that in like
two or three episodes. I mean a very senior hire for VaynerMedia, and the meeting with the
CFO, the CIO and A.J. and was like, oh you’re moving fast. And other things I’m
being very patient on. There’s just always a mix, and so mix it up.

“for pickup hoops and social media. “What, if any similarities do you see “in these two passion points?” – All right DRock, DRock
dropped his headphones. That better be gray DRock,
no editing or you’re fired. Pickup hoops and social media. I think, here’s the one
correlation that comes to mind. I think a good one. I think that it’s super
interesting in the fact that when you play pickup
hoops you actually don’t know who’s going to be on your team, right? Usually ten characters get around, ten, 12 characters, you
shoot some free throws, you have five on five. You look at the dynamics and very quickly, within the first five to ten, 15 minutes, or if it lasts that long, definitely at least through the first five or ten possessions you’re trying
to figure out the dynamics of the teamwork on the team on the spot. I find myself very similar going
through that kind of motion when I’m trying to
learn Vine, or Snapchat, or Periscope, or Meerkat, and old school Facebook, Twitter, Tumblr, Pinterest, Instagram. Those first days, like something’s popped. Like everybody’s talking, I remember Meerkat, this
just happened six months ago, all of a sudden on a
weekend everybody’s talking and obviously I’m in a nice brand position where everyone’s like, when’s
Gary Vee gonna be on Meerkat? Beme right now, right? You’re figuring out your way of doing it on that platform. And to me, it really does
remind me of a pickup basketball where you’re tryin’ to figure
out the dynamics of the game similarly to early days
in social media apps. That was really good.

“Alright Gary Vee, you’re
big on authentic marketing, “but when does it go from
building trust with the audience “to shit man, that’s TMI.” – Too much information. I don’t think we, the people that put out the content get to judge what TMI is. I think the consumer judges
what’s too much information, and so as you can think now, and let your whole mind go, you’ve got all sorts of
people that are whether in social or real mainstream media, that you deem, put out
too much information or not enough information. I’m a big fan of the market deciding, and I think the way you
learn how the market decides is to listen to the market. For me, you put out stuff and you see what they come back to. For example, there’s a vine that I put out where I’m sitting in a toilet. Danny, the craziest place I vined is this. This. That might have been TMI for people. I did it, because I’m
curious of what too TMI is, and I think one, I think it
breaks down to two things. Number one, the market decides. We’ve seen that. You’ve seen no question. There was a time and period where people thought
Elvis shaking his hips was too much information. I would call that tame
compared to what Miley Cyrus did at the MTV Music Awards 18 months ago. I would consider that tame
to what XYZ is gonna do six years from now on whatever we’re on a Netflix show. Live show. I think that things evolve. The market evolves, but I really think of this
as nothing in the middle. The market decides, and
then you get to decide. We’ve refrenced it’s been funny we had
an episode where I really got hardcore about my family thing, and it’s been bubbling up. I’ve been getting a lot
of positive feedback from a lot of friends and family about how little I put
out on Misha and Xander and Lizzie, and how I
do keep my family life pretty private in the scheme of how TMI I am. I decided that, Lizzie decided that. We decided that, and the occasional picture would be fun, and would never be deemed as too TMI, but we decided that is for us, TMI. I think you deeply have to be
authentic to what’s right for you. You can’t force it. You just can’t force it. I would definitely, maybe about another year, maybe in another 18 months, I definitely am gonna give a key note without my shirt on. Many would deem that as too TMI, yet you probably won’t see Xander until he’s like 17. I mean like, you gotta decide, and then the market decides. If people are engaging with your stuff, and there’s a lot of Instagram
girls that are putting out content that many would deem as too TMI, but the market sure likes it, and if it works for
them, that’s how you have to live your life, and so
you do you. You do you. There is nobody deciding
besides you and the market. That’s the way it should
be, and there’s always this nice balance, and if you’re
fortunate and you’re lucky, what you’re willing to put out they’re willing to consume
and are happy with it, and that’s the Mendoza
line we’re all looking for.

“Which do you prefer
[abrasive vs. compassionate] “when getting a point understood
to meet goals and why?” – Josh, I’m curious why
you’re asking this question. I think it’s maybe because you’ve realized I’m abrasive and compassionate
at the same time. And I’m very thankful that
I have a tool belt where I pull out a lot of different emotions. Competitiveness, caring,
warmth, sensitvity, straight disrespect. One of my favorites. (click) Such a deli– that was me drinking self disrespect. Such a delicious flavor. Every situation calls for
a different concoction. And so, what I spend
most of my time really thinking about is getting to know all the different employees
and trying to fig– Did you like that Staphon
showed up in the back? (trucks revving) I’m over here. Getting to know each and every employee on an individual basis, understanding the situation at hand, and then being smart enough as the leader, as the CEO, to deploy the right mix, the
right blend at that moment for the task at hand. I actually have no emotion and no favorite move. No, I don’t prefer
combativeness to compassion to respect to any of this. I really just whatever
I think at that moment is the right move. Sometimes I’ll do six
months worth of compassion and then straight karate chop, sweep the leg to the mouth, because clearly that wasn’t working. So, I’m adjusting in
real time to my clients, to my employees, to my investors, to my startups. This is a never-ending,
constantly 24/7, 365. Test and learn. Use your intuition and not get romantic or not get into a habit of
using one move over and over because a funny thing
happens with these things. It’s kind of like medicine. If you use it too often, it stops working as well. – [Voiceover] Raymond asks,
(hip-hop music)

“to integrate with social media?” – I’m a big fan of 3D printing. I think if you play it out at scale, 3D printing is one of the most disruptive things going on that I think a lotta people talked about and it’s not the hot topic right now, which makes me feel like in 2019, 2022, it’s gonna pop and everybody’s
gonna be like, “What?” It’s kinda like the
Internet itself, right? After the dot com bubble burst in ’01 on Wall Street, people kind of didn’t realize the Internet was only growing and would really be a factor. Same thing with 3D printing. It got a lotta pizzazz. Now it’s a kind of soft period. Everyone’s talkin’ about the Ubers and the Airbnb’s. I think it’s gonna really rear its head in five to seven years. How it integrates into social is not interesting. I’m not trying to be disrespectful. I don’t think that’s interesting. I think what’s interesting is if you sell a physical good, between five and 100 dollars, I think you have real disruption coming up in five, 10, 15, 20 years. Like, nobody’s buying a
screwdriver in 15 years. You’re making one. And that’s intense. And then 3D printing gets into a real intense place, including people arguing about gun control in a world where people can be printing guns in their home. Like, who gives a shit about gun shows and permits. I’m printing it in my basement. So society will evolve. We will always adjust. You go show somebody who lived 150 years ago all the intensity we deal with, they would have thought that we woulda killed
ourselves off by now. Humans have a funny way to adjust. I’m in on team human. But don’t get it twisted. 3D printing is a massive disrupter. And over the next two decades, will rear it’s head for all of us.

Why are so many people scared of Snapchat, especially in the marketing field? A lot of them say they
don’t understand it, but I feel like that’s a copout. What do you think? – Ben, I think it’s ironic that you wore a yellow shirt when you
asked that question. I wonder if that was strategic. If it was, a big daps to you. Also enjoying the beard
and the glasses look. You look really legit. I think that people are not practitioners. I would argue that 95%
of people in marketing, 95% of people in marketing, at digital and social
agencies on the brands and the business sides actually don’t know how Snapchat works, actually have never went through all four screens of Snapchat. To the left, to the right
twice and the camera itself. Literally have not done that. Literally. I would argue that 70% of marketers have never touched one of
the Discover tabs on Snapchat because they are just not practitioners, and Snapchat has a context
and a cadence and a system that is not native to a lot of people because it’s left to
right, not up and down like all the other apps, and so there’s some learning. Like, it actually takes
four to five minutes of thought and energy to really understand
how Snapchat works if you’ve never used it before, and that’s about four
to five minutes’ worth of actual practitionership that most people don’t apply. They like to headline read that the kids send sex pictures to each other and they like to be old white men even if they’re not old white men. Right? Plenty of 23-year-old Hispanic women acting like old white men ’cause
they’re not practitioners. Slang term “old white men,” to like “you suck shit.” Like you’re not putting in the work, you’re tired, you’re not innovating, you stink. You stink, you stink. And so why do I think people
are scared of Snapchat? Because they stink. Because most people suck at marketing. Most people just wanna do
what they’ve already known. They don’t evolve. I wake up every morning of my life trying to put myself out of business, because it’s a lot better to do that than have somebody else do it for me, and that’s how I live, and
that’s how I’m gonna live until I’m an old white man acting like a 14-year-old chick, right? ‘Cause that’s just the way I’m gonna roll. And so as you can see,
I got a little excited on this answer, because it strikes a real nerve to what’s actually happening in society, because as we are living through the second Industrial Revolution, the real culture shift
of the last half century, this Internet thing, getting to maturity with mobile devices at scale, computing on our fingertips
at all times at scale, the whole kit and kaboodle. Society, the whole thing, everyone, all of us, everyone. When that hits, and that’s here, and it’s starting to really hit, everything changes forever. Everything. Everything. Marketing just happens to be the part that I’m most interested in talking about.

“one step ahead of the game. “What are your social
media plans for 2016?” – Colton, my plans for
2016, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, two, three, four, 35, six, 37, 38, 39, 40, and beyond. I went further than you guys thought. – [Staphon] Yeah. (laughs) – My plans for all those
years are the same thing which is, my friend, and
everybody in VaynerNation, I don’t know what my 2016
social media or business or brand building plans are because I, for the billionth time
on this show, Colton, am a counterpuncher. I react to the opportunities
in front of me at that moment. January 2016, six months from today, is an eternity in the game. Microsoft is buying up stuff, SnapChat is growing by the second, Instagram’s ad product could be incredible if it gets deeper and more detailed like its Facebook father company. Facebook continues to be much
stronger than people think. Twitter’s video product evolves. Influencers, especially long tail, call it 1000 to 100 thousand
people following them, continues to be an interesting arbitrage. Where’s the white space? Where do all of you, all of you, think that you should be doing this, and where should it be Y, right? This is X, and I’m always in Y. So my 2016 plans are
to play more Y, right? Ya know, play in the white space. Find the arbitrage. Market where people actually are. I didn’t know podcasts would
become interesting again. I didn’t know that SnapChat, well I did, but like maybe three years
ago I didn’t know that SnapChat would get older. I didn’t know that Periscope
and Meerkat would be invented. They didn’t even exist six months ago. I mean, Periscope did. It was bought by Twitter,
but then brought internally. These things didn’t, in
theory, exist six months ago. These are things we talk about. There are people in the
VaynerNation that have used them to grow their audience, like I don’t think people understand… As a matter of fact, you know what? Real time, right now, because
I’m continuing to test. We’re going in a little bit
different direction, Staphon. I’m going to bring up Periscope. We’re gonna Periscope right
now instead of Meerkat. Let’s just see. Let’s just see, right? Ask, here we go, ask, this is real time shit. #AskGaryVee. No, didn’t wanna do that. Good, #AskGaryVee behind. Hey everyone, good to see ya. Thanks for tuning in. There we go, like… I don’t know if I can actually stop the broadcast for a second. Nate just did? Nate? I like that. OK, it is on. OK, good. So, #AskGaryVee behind… There’s a whole lot of gray. Sorry guys, I hope you enjoyed
yourself for a quick second. Boom, this is D. Rockefeller. Here we go. – [India] That’s awesome. – You haven’t heard me say that before? That’s what I always say all the time. D. Rockefeller. What’s that? Yeah, you like that, right? Right, there’s India. Got a lot of hearts. Yes, here we go, alright. So, my friend, to wrap up
this long ass question, I’m not sure, but I’m gonna react. Just like right now, I had a feeling that I wanted to Periscope,
and that’s what I’m gonna do. I’m gonna react to the
opportunities in front of me, and that’s why I don’t plan too far ahead. You know what my plan is? My plan is to play in the white space, the underpriced arbitrage
of the consumer’s attention and the places where I think
uniquely you can storytell that brings value to those people for the moments in time where they matter. E-comm, search, banner, YouTube, Twitter, ya know, the narrative of my entire life.

“NX running on Android
would be a bit bizarre? “Feels like Nintendo
might not want to invest “so heavily in home consoles any more.” – Thanks Mike. Chris, great question. Sorry to randomly jump into
your question and answer it, but that’s what we do on
The #AskGaryVee Show. You know, I don’t think, first of all, Nintendo should be concerned and should not bet on just being a home console because there’s
no such thing any more. That’s like being a TV provider and only caring about the TV set in a world where this
is the number one device in our society and so, I would argue, it’s about time, Nintendo. Where have you been for
the last 48 months, Mario? Because you’ve been wasting your time away as other people have been
jumping and this should be, no Angry Birds, that should have been princess from Zelda, but no, Nintendo was slow and old, and to Nintendo’s credit,
once a playing card company in the way back, uh huh,
little history lesson for the kids, Nintendo
needs to pivot again and start acting 2016, 17. So, if they’re betting
on being a home console or holding on like, oh, there’s still a place for home consoles, they’re completely out
of their goddamn mind ’cause everything’s going on over the top of a television set and so, to me, it’s not like weird. Shouldn’t they be worried about that? It’s weird, where the hell have you been? – [Voiceover] Paul asks, “Do you recommend