“How did you meet Willie Morris, “and what attracted you to Faithbox? – Frank, you know, Willie, Faithbox, I’m an early
early angel investor. True angel investor in
both Birchbox and Barkbox and believe in the box of
the month business model. Especially when you lay
your media on top of it, which those companies have done well. I really wanted to be in that space and really thought of like, where’s the biggest open space? What’s a big business to
be in in the box space? And, you know, religion is a big business. And so, I thought that was fascinating. It was in the back of my mind. It was brainstorming. Phil Toronto, who is a
principal at Vayner/RSE was aware of Willie through maybe a girlfriend’s girlfriend, friend. He was leaving Amazon, coming to New York, I take a lot of serendipitous meetings. We sat down. We hit it off. I thought he had the right make up. He had great hair. And we made the move. That’s about it. It wasn’t super complicated. I had an idea. Got to know him a little bit. There was some correlations on passion around that subject matter. It clicked. And away we go. And he’s really kicking it in right now. Faithbox is really looking on the up. I’m really excited about
that company right now.