#AskGaryVee Episode 88: Disney's Magic Band, Selling Stuff on Meerkat & Safety First

– [Voiceover] Jeanluc asks,
“This questions really “got me thinking. “When do you shift from
hiring a freelancer “to hiring someone for full time?” – Jeanluc, easy question. It’s just easy. There’s really a couple of scenarios. Number one, the moment
you fall in love with them and you say you should
join my team full time because we’re going to be great together, this well bring value to my business. Number two, when you have a necessity. When you’re business is growing, whether it’s a new
client or you’re selling more of your stuff that
they’re producing for or whatever it may be. Your business has grown and now you have a tested employee that goes to full time. There’s a third scenario when the freelancer is so infatuated with love with your business that
they’re pushing aggressively to join the team. It may not be practical,
you may not be able to fully afford it, but
your intuition tells you that long term, you know
nine months from now, the ROI will start kicking in and I want to reward this
person’s passion around me so I’m willing to make a little
less money in the short term for that relationship and that
stickiness of the long game. Those tend to be the
scenarios when you make the shift, Jeanluc. – [Voiceover] Zack asks, “What’s
your travel schedule like

“to and from the office? “Car, train, Uber, walk? “And how do you spend that time?” – Travis?
– [India] No Zack. – Zack, I just thought Travis
because of Uber probably. – [India] Oh.
– Zack? – [India] Zack.
– Zack, I live on the Upper East Side. Our office is on 24th and Park, so on the East Side it’s
a straight shoot down from Park Avenue, that is 90% of the time my move in the morning, then I obviously travel a lot. So a lot of the time it’s to JFK or things of that nature. It’s always an Uber or Black Car or taxi, so it’s usually in car. I’m sitting the back, seat belt on. Safety first, what? I don’t even know why I did hashtag there. (chuckles) Safety first, what? (chuckles) Fuck. (laughs) That is ridiculous. I call my mom, call
Brandon, check my e-mail, check my Twitter. Look through my Instagram. That’s really what I’m usually doing. It’s usually mom or Brandon. Brandon who runs Wine Library, to catch up on the day, strategize a little bit. Checking e-mail, checking Twitter, looking through Instagram a little bit. Now, right now, checking
my fantasy baseball team and the news around fantasy baseball. And then moments in time right? Where check my Nuzzel for news, and, you know, maybe
in seven or eight days I’ll start checking the NFL draft news that will go away, then I’ll get into training camp news. But for the most part,
I’m fully in mom, Brandon, sprinkle in my sister there a little bit, but my sister and dad come
more ad hoc during the day. That’s kind of how I do it. – [Voiceover] Brian asks,
“Gary, did you catch

“the Wired story on Walt Disney World’s Billion Dollar Magic Band? “How do you see this space evolving? “What do you think about
the necessity for these “online/offline bridge technologies?” – Brian, I mean you
know the answer, right? Like this is an interesting question because this is inevitable. Smart technology is
going to eat up the world everything in the world will be smart. All of it. All of it. Your shirt, your pants, your underwear, your sneakers, your socks, the wearables. It’s all coming over the
next 10, 20, 30 years. It allows things that are physical to go so much further
in the digital world. The layering that, and the ammo that this gives Disney and that upfront investment
is extraordinary. The recall, the content pushing out, the unlocking virtual things, all of a sudden now they can change the flow of the park. One of the things I’m
fascinated by as a retailer and I thing that I don’t
think a lot of people think about is efficiencies in an airport or an amusement park, or a retail store where you
know there’s congested area around Splash Mountain, but
you know there’s other parts of the park where people aren’t going. Well now imagine slapping some technology on a rock all the way in left
field around the Haunted House where that’s the last
piece of the band touching for you to unlock the thing no you’re moving people there, less lines, less lines in front of food. All of a sudden people are buying an extra fourth of a hot dog on average. Got it? These are really fascinating
business dynamics that I think will play out
for Disney specifically, as for the rest of the space. Hey man, I mean, the Apple Watch is going to be a game changer for one, whether it’s successful or not. From what I’ve read, and
I have one on pre-order, this buzzing on your body, which is saving you time
from looking at your phone, you know what I think about time, is super fascinating, it’s going to start, if it clicks the way the smart phone did, you’ll start having
people that scale with it. It’s going to be the next smart thing that kind of happened, the watch. It’s just all coming. You’re properly looking
at it for your business. Everybody should be looking
at it for their business if they produce stuff and it’s a space that I’m
spending a lot of time looking at Vayner/RSE
for our investments because it’s clearly in the way that social networks and the
maturity of the internet felt right to me in 2005, 6, and 7, wearable, smart, technology
being infiltrated into everything we do. This cup from India telling India that the coffee is getting… Coffee. The coffee is getting cold and drink up kiddo. It’s fascinating, it’s all fascinating.

“reach your b2c audience. “Wine and books for example. “But how does it impact b2b?” – Jane, my right hooks
are not made for b2b, so you’ll never see me Tweet, “Hey, if you have a business, “I want your business at VaynerMedia.” It’s just not feasible for me, but my jabs do. My content, where I talk
about my thought leadership or my ambition to be a thought leader, or my hope that I’m a thought leader. You know, the more I say
things that are right. You know, somebody watching
or listening right now, #AskGaryVee episode 88, I say something about smart
technology that makes them say, yeah, they need that for their business. Hey Gary clearly seems to
be paying attention to this maybe I should talk to Vayner about doing some activations around it. We have clearly benefited as an agency from my outward content as a gateway drug to RFPs or out and out
handed the business. So VaynerMedia has clearly
benefited from all of this and you know, this is something
I’m very passionate about for all of you that are
watching and listening. It’s super important to
me for you to realize that you’re always one
great piece of content away from having your life change. Let’s just understand what I mean by this. It’s no different than
being an artist with a song. Everybody you know started
off not being known and then had a song
that changed their life. Every investor you’ve
heard of that has done well and made lots of money had an investment, Twitter, that changed their lives. Content, though not to the
level of Madonna or Chris Sacca, right? Content has the potential
to change your life. So if you love something, music, photography, running
culture, diet culture, museum culture, like whatever you love, you have to understand,
by talking to the world. Even if one person’s listening, all you need is that person to share it, the pipes of social
network get into motion, this is why I love Medium, Medium will hand pick
content from nobody’s, not big followers, just
a good piece of content and that becomes your
one piece of content away from what you want to happen happening. Now here’s the problem, most of you are not good enough to make that content, and I get it, that was rough, and I’m like, and I apologize, but talent matters, right? Like baseball players that
get discovered in Japan that come over to the US
and make lots of money. They had to be good
enough to be discovered. You know, the quality of the content you put out matters. Like you can’t just be
like, museums are nice. That’s not going to lead to
you being the CEO of a museum. Do you understand? You got to be right. When I got out and put out content that says Instagram’s going
to get bought by Facebook and then everybody says I’m an idiot and then it happens, I’m not an idiot. Get it? So, you know, the things, the
pressure I put upon myself to answer these five questions on every episode is these are historic. We’re going to look back at that and if I’m like, wearable
technologies have no chance it’s a fad and then it happens, idiot. That wasn’t my piece
of content that took me to the next level. It was a piece of content
that took me a step back. So recognize that we have the opportunity to win this game. Recognize the quality of what we say, what we produce how we put it out there is the variable to that outside. – [Voiceover] John asks,
“Which industries do you think

“will leverage Meerkat the best? “Who is their target user? “What do you think Gary?” – So John, throwing
Periscope in there as well, Meerkat and Periscope will be
leveraged by a lot of people but I actually think retail man. I think QVC like opportunities on Meerkat. Like, we’re Meerkating right now. How many people on? 200? – [DRock] 275. – 275. You know, I can schedule a Meerkat, and I’m planning on doing this by the way, in a couple of months,
maybe a couple weeks, where I’m going to say
from 6 PM to 9 PM Eastern. I’m going to do a QVC-like wine show. Where I’m just going to
sit here and taste wine and somebody, DRock, on the other end is going to be like,
“This person asked this, “this person asked this.” Like we’re literally
going to do a live QVC. I think retail, selling stuff on live is very real to me. I’m a big believer in it. Imagine I’m Meerkating, then I’m Tweeting or Facebooking links to the things I’m talking about. People are interacting, sharing the links. It’s just super fascinating to me. So, my big bet is that retail will be able to take big advantages of
it because it’s the people that can really take advantage
of what this is replicating. The reason I do well with business is I realize nothing really changes, things just evolve. Meaning, Meerkat and Periscope
are just live television. What does well? QVC. What else does well? Entertainment. So that means that someone can start an entertainment show. What else does well? Sports. So, I could see a local
minor league baseball team or you know, like there’s just, sports does well right? So like, you could start a Frisbee league that you get people into by watching it and then sponsors will pay you. Backyard basketball leagues. You know the fighting that… The hardcore fighting
that you see on YouTube that gets me into the rabbit… I mean, I waste no time on anything and even I once and a while
get suckered into like street fighting on YouTube because the knockout is just so intense. You know, I would watch that on Meerkat. I would watch that on Meerkat right now. Like if two dudes want to raise their hand and fight, two chicks, you know, whatever. Fight! I’ll watch that shit. I mean, I’ll pay 2.99 to watch it live. So I think that anything
that’s live on television, Periscope and Meerkat have
the chance to play in, that’s where I see the upside.