#AskGaryVee Episode 76: Implementing Business Ideas, Meerkat App, & Yo! for Business

to give to clouds versus dirt? Is it based off your
personality and strengths? Example, if you’re gifted
to lead and set the vision, should you spend less time doing the work even though you also like it just as much?” – The clouds and dirt
debate is a super tough one. Obviously for people that follow me, DRock, that was really
just you, take the credit. DRock made an incredible film,
let’s actually link that up right here, or take over, I don’t know what you do these days. It’s just really my thesis
of how I build businesses, how I live life, right? Focus on the big big big
things, but don’t get scared to get your hands dirty,
’cause execution matters. Ideas are shit without the
execution, and vice versa. Don’t play in the middle,
that’s the real concern. And so I think you need a healthy balance. To me, I can give you a good answer here. This is one man’s humble opinion, I’m uncomfortable if you
go 70-30 in any direction. If you’re over-indexing
70 or 30 in any direction, that’s a problem to me. So stick to minimum 70-30 clouds and dirt. Yes, I do think you can map your DNA if you’re a big thinker, big time thinker, finding where I place 70 there, still have the humility
and the practicioner skills to bang out a 30% here. If you don’t think
you’re as big of an idea, you think you’re grinding and
your hustle is a big factor, or there’s an ebb and flow, like sometimes I’m in 70-30 mode, and then I’m in 30-70 mode because the 70 was right and now I have to execute. As a matter of fact, right
now, I feel with VaynerMedia, the last nine months I was 70 execution, but I’m feeling myself moving up to like 90 thinking, 10 execution,
because I need to re-chart the course of the company
because I’m seeing not vulnerabilities,
I’m seeing opportunity, and that puts me on the offense. So I don’t think there’s a
perfect breakdown of clouds and dirt, they just
always need to be in play, and really I don’t think of
them as a day to day basis, I think of them more
holistically as a true commitment both to strategy and
the dirt that you need under your fingernails in execution. Way too many primadonnas right now, I’m the thinker. Think this. – Hey Gary Vee.

Big Ed Barnum here from Big Ed Barnum’s Bubble Barn and Garden with an important question for you: If my right hook is Watch my web series, what
are some appropriate, I should have stretched. Uh, jabs? – Actually, you know what Staphon, why don’t you do a little
walk around the office right now, this way
they’ll miss this question so that will make them
have to watch it later and then they can also see
a bunch of Vayner stuff. Big Ed, first and foremost,
as a hardcore WWF, not E, fan growing up, you feel like a wrestler, and this is a wrestler promo,
and that feels amazing to me. I just love that. You know what’s so funny? That’s what I want. I want people to go to GaryVaynerchuk.com. I want that, and I want
people watching my content. Get in here, Staphon. And I want those same things, and so I think that content
itself is the jab, right? Put out micro pieces of content. I’m a big believer, I think
that I’m hitting a golden era in my content production. Live streaming, my Snapchat
Stories game is up, my Instagram game is up, my
Twitter’s still on point, my Facebook fan page content is up, LinkedIn is stronger than it was before. Pinterest we’re still lagging. When you can really get our
Pinterest game up, right? – [Steve] It’ll happen
for Wine Library I think. – I know, but we’re talking
about me now, not Wine Library. Pinterest needs to get up a little bit, but you need to put out micro contents. The reason I wrote
“Jab, Jab, Jab, Right Hook” is to get you to put out
different little pieces of content that still thematically ladder back up to what you’re doing on your website that are contextual for the platform. Big Ed, don’t get lazy on me. You’re Big Ed. Go out there and put out
content across the board, and don’t just make it, remember, the jabs need to be jabs. Don’t just make the
content where you’re like, my biggest idea ever is, dot
dot dot, go to my website. Your website will get
traffic as a byproduct, and you were able to throw right hooks on those social platforms,
but put out jabs of value to the audience where they
actually spend their time. Big Ed, they love you and they
want to go to your website, but they’d rather, more
than being on your website, be in all these other places,
and it’s up to you to be there and use that as a gateway
drug to get them back. (upbeat music)
– [Voiceover] Laurie asks,

“When you have a new
idea for your business, how long does it take you to implement? Do you run with it? Strategize for a while? Consult with others?” – Laurie, this is really interesting
because I’ve actually lived this now in my 39 and a
half years of my life. I’m getting close to 40, boy
it’s starting to freak with me. Look, there’s been businesses
that I’ve sat on in my mind for such a long time
before they get executed. Years, sometimes, even, as
they marinate and get refined. Then there’s me and
Jerome Jarre have dinner, and literally the next
day there’s Grape Story and we have a talent agency
representing Vine celebrities. So to me they’ve run both of the gamuts. Me and AJ spent nine,
10, 11, 12 months trying to figure out what we were gonna do. Little known fact, before
starting VaynerMedia we were probably on third base on starting a fantasy sports site,
which would have probably been a good idea, or a
deal of the day site, which would have also been a good idea as that was the early days
of Groupon and Living Social. So we picked the wrong
one, but we marinated. Maybe it didn’t come out
as good as we wanted. But we’ll take Vayner
as a consolation prize. Really I think it comes down to the idea, it comes down to the timing. I’ve got ideas that are
running through my head now, bad timing, I’m running too much stuff, I’m doing too many things at once. This whole content team was probably, I don’t know, how long
was I talking to you before we even started? How long was it being flirted about, or was that just in my own mind? – [Steve] Six months, but it was just you and me for like a year. – No I know, but before
it was just me and you, how long was that, like hey Steve, I’m thinking about something? – [Steve] Six months.
– Yeah, it was six months before we literally,
and that probably means 12 months, and Steve started for a year, and then it started rolling
with all the other characters. So I just think it comes down to the idea, but more importantly for me, because I’m always rolling
with ideas, it’s the timing. Am I prepared? Don’t forget, I’ve often
answered that the biggest failures in my business career have been when I’ve bit off more than I can chew. I’m in the process of it right now. FaithBox, Resy, VaynerRSE,
Brave, VaynerMedia, my personal brand, there’s
a lot going on right now and I’m trying to hold up all these balls, and we’ll see what happens. – Hey Gary Vee, it’s your
old friend Nicole Lapin.

Not old like that. Don’t get crazy. Here’s my question: Why do you think men should aspire to date a rich bitch? – Hey Nicole, big shout out to you. I know your book’s out. I took this question because
you are an old great friend and I wanted to give
exposure to your new book, so DRock, let’s link that up. I know you’re doing super
well with your book, and I think we talked a little bit about, the book is about really
financial stability and financial smarts, I
think, that a man should marry a rich bitch or
be in that situation, or a woman should marry a rich bitch dude for the same reasons that, having a stable financial partner is always a good decision in life. People that are unable
to manage their money deal with so much stress, and money is not the most important thing,
but when you don’t know how to handle that, there’s
an enormous amount of stress that comes along in life, and it’s not about how much you make. There’s plenty of people
who know how to manage their money making $37,000 a year and have a lot less stress than people that make $140,000 a year
and don’t know how to manage. To me, I’m anti-stress. Money management is at
the tippy top of the list, probably right below the health
and well-being of family, and that would be the core reason. – Yo, Gary Vee.

What do you think of the
new and improved YO app? Is it worth it for my small business, food drug and restaurant to get this deliciousness out into the world? Answer my question. Thank you, and keep hustlin’. – Greek Mike, great question. Shit answer, which is, I haven’t looked at the new and improved YO app, thus I can’t give you a real answer. I’m not even really sure
why I’ve even accepted the question knowing that
my answer was such crap. It was probably mainly
because I loved the video and wanted to give you the
exposure and the shout out that comes along with being on the show, but it also gives me an
opportunity to kind of answer the question as a whole, which is, look, communicating, I have a phone call, what time, right now? Yeah, all right, I need to
run, ’cause this is super important, let me just wrap this up. At the end of the day,
communicating with your audience is the number one thing
that you should be doing at all times, and if you feel
like the YO app brings you value and your audience
value, then you should do it. You should do that, you should do Meerkat, Snapchat, Instagram, Twitter,
Tumblr, Pinterest, Facebook. Whatever you think actually communicates and has an ROI that’s time
that you put against it to communicate about the exposure of eating a beautiful gyro, do that. Question of the day: How many siblings do you have,
and what are their names?