#AskGaryVee Episode 56: Introverted Entrepreneurs, Guy Kawasaki, & The GaryVee Movie

– [Voiceover] Roommate Harmony asks, “Hey Gary, do you think
it’s necessary to have an outgoing personality to
be a successful entrepreneur?” – Roommate Harmony, this
is a tremendous question. I think there’s never been less important to be extroverted to be a
successful entrepreneur. Oh, I don’t know. Just look at every successful entrepreneur that everybody talks about. Like Zucks and Ev
Williams and Kevin Systrom and David Karp. You know, Facebook, Twitter,
Tumblr, and Instagram. I mean, Ben Silbermann, Pinterest. I mean… It’s actually the glory days
of the introvert entrepreneur. Because of technology, because
of sitting behind the screen, because it doesn’t all
happen face to face anymore, it’s never been a better time to do that. And that’s, not by the
way, always been the way. There’s way to win at, you know, it’s about betting on strengths. I do things based on my strengths. I’m an entrepreneur that is extroverted and I surround myself with people and I do that kind of stuff. I put myself out there. Introverted entrepreneurs
need to not fake the funk. Like, it’d be stupid for
me to sit behind a computer all day, every day and then that was just the way I rolled. Mistake, leaving the magic on the table. Equally, someone who is awkward and is like, yeah my
startup is, thank you. Yeah, my startup is really, like that guy or gal is
probably not the kind of person that wants to kind of
bet on their personality and they need to sit down all day and focus and so I think
it’s betting on strengths. – [Voiceover] Daniel
asks, “Numbers of monthly

active users aside, do you think Instagram is actually a larger social
network than Twitter?” – Daniel, I think that
Instagram and Twitter are tremendously different. I think Twitter is kind of the town hall, the cocktail party of our society. When things happen in the world, you know, that’s where we’re going. You know, unfortunate
hostage situation in Sydney, I’m not running to Insta
to see the pictures. I’m running to Twitter
for the conversation. On the flip side, I do not
believe there’s a social network in the world that exists right now that has more the end
attention of the consumer than Instagram. Meaning we’re looking at those
pictures pretty carefully. In this world, by comparison, you know, this episode’s gonna
tie nice together because, nicely, because I know the other questions and I know my push for Insta. I think it’s about attention on the Gram and I think that’s where
it’s really winning. I think people are
really consuming content and paying attention. One of the reasons that
Twitter is evolving is, you know, I used to be able
to send a tweet six years ago and even though with substantially less of an audience of reach, I had more action because the attention was more serious. Now the fire hose has gotten so intense so those are the variables. From a net-net game of attention, I think it’s pretty close but Instagram is clearly
going in the right direction. They just both act
differently, that’s all. – [Voiceover] Lisa wants to know, “What actor would you want
to play you in a movie

“What actor would you want
to play you in a movie about your life?” – Lisa, when the movie of my life is made, which I’m pretty substantially
betting on it happening, you know, what I’m
looking for in 25 years, ’cause I’m a slower grinder, right. Like, don’t get confused VaynerNation. 99% of the world has no
idea who I am, minimumly. But I’m a grinder and I
feel good about where I sit in the “is this worthy of a movie” lexicon in 25-30 years from now. So I don’t know who I want to play me because obviously there’ll
be different versions but whoever is the most attractive would be the direction I’d be looking for.

– [Voiceover] Todd asks,
“I notice that you post the same things multiple times. Please explain why this
is a calculated move and not obnoxious.” – Todd, everything I do is calculated. And so, the answer’s yes, it’s calculated and the reason I’m posting
multiple times a day and I think you’re referring
to clearly, Twitter, is the before mentioned answer
in the Instagram question couple questions ago which
is Twitter has gotten noisy. I’ve looked at data and intuition, looked inside myself, and decided that it’s okay
for me to do it multiple times ’cause the speed is happening. The hardcore fans who will accept that it’s okay, I’ve seen that and just so many, call it 90% of people that want to consume my
content, I mean still somethings that I’m on the 19th time on like the Twitter mistake on the deck, you know, I put out today
and people are like “oh” and like, you know,
there’s just so much noise that I feel the market has changed and I think it’s appropriate
almost like a scrolling bar at the bottom of ESPN, right? If you think about that, that’s looping the same stuff and it doesn’t bother me. I can choose to look at the bottom or not and weirdly and I’m
sure all of you do this, sometimes you just look
again and again and again. It’s kind of wild that way. I think that Twitter’s
fire hose now replicates the bottom ticker of CNBC and ESPN and I think it’s the right execution to put out your stuff at different times, different time zones. I wanna hit my European and Asian, and Non US family, what’s up, Non US? I wanna hit my West Coast peeps, you know? You gotta play it differently and that’s just the way it is
and I think it’s appropriate in a December 16, 2014 world to put out the same content
multiple times on the Twitter. I like calling it on the Twitter. In a world where in
December 16th, you know, 2008, I felt differently. I changed my mind consistently which is why I think I win. And honestly, which is why I think I’m worth the attention that
you’re applying to this show and why I think this format works because the game is
changing quickly and often and if you’re not adjusting,
you’re gonna lose. The ’85 Bears won on a system that doesn’t work in today’s NFL. Heck, heck, the 2000, who
won last year, the Seahawks. The Seahawks aren’t even able
to execute the same game plan as last year in the NFL because of the way the officials call pass interference and
things of that nature and so you just gotta keep evolving and if you don’t, you lose. And that’s the evolution of my game. So advice that I gave in
jab, jab, jab, right hook would have looked differently
today about Twitter because between the time I wrote it and this minute, the game has changed.

– So Gary Vee, this is what I wanna know. Because you have this 500 person agency, I want you to explain why people should use a digital agency? – For looks. – What’s the circumstances? When not to use it, when to use it? How do you optimize it? Well basically, give us the gist. Why use an agency? Why not cultivate all this talent inside and control it, own it,
et cetera, et cetera. Thank you, Gary. – Thank you, Guy. Guy K, one of the real
thought leaders in this space. He’s too humble to do it but I know he has a new book out and I wanna give love to people so DRock, Staphon, take
over the page here. Give him a little shout out. Let’s link it up below. One of the few authors I feel
comfortable enough in saying, check out what they’re doing so VaynerNation, check out what Guy’s doing. It’s a great question, Guy. As a matter of fact,
the answer’s even better ’cause I’m giving it. The answer is you shouldn’t. You shouldn’t hire anybody to do anything if you think you can do
it better for cheaper. My obsession with building this, DRock, get up a little bit, let’s get a little improv. My obsession with building all of this is predicated on one thing which is that I think it’s worth you to pay us to do our thing because I think I can do it better than you could do it yourself or some other agency down the street can do it for the same price or for more expensive. The arbitrage of what they cost versus us, that we’re more valuable in return and so the biggest
reasons most big companies hire agencies is the
head count on their PNL in corporate America,
in a Wall Street World is looked upon as a
negative versus outsourcing it to agencies. The big reason that a medium
sized business should do it is that they feel like
the investment is worth it and the reason a small company
or individual should do it is they’ve run out of time but the fact of the matter is, nobody should hire anybody, digital agency or, I would hire somebody to hang a picture in my house. Let me tell you why. One, I’m just not that handy. Two, my time matters to me so much and so I’d rather pay somebody
100 bucks to hang a picture than to spend those four minutes ’cause I think I know what
to do with those four minutes to make a 101 bucks, get it? That’s the game. Can somebody do it better that brings an ROI to you and that’s why agencies exist. Can we, and don’t forget this other thing, if you bring it in-house,
you become a cocoon, right? Like you’re only working on your brand, you’re only seeing it
from your perspective and you’ve lost all the other stuff. By having so many people here, I have so many different perspectives. We have so much more data across so many different brands and then we use that for execution across other brands, across myself. This team here, what we’re doing right now is giving us a North Star of
execution for other clients. I have better advice for
our clients around YouTube and podcasting because the expectations, not the expectations,
the execution, excuse me, that was funny, I rarely
say the wrong word. That was a very weird moment. And so that, my friends,
is the reason to do it. And that’s the reason
for everything, right? Like why am I, why are all these people, show Andy. He’s not feeling very well. (laughter) Why’s Andy here? Because he can do it at an ROI that’s better than I can do it. Do I have the time, this,
that, the other thing. It goes on and on and on and on and so that’s the rationale,
Guy and VaynerNation. Is it worth the investment
you put into it? Just like everything
else you do in your life. By the way, let’s link up
the movie that Staphon edited