#AskGaryVee Episode 33: Increasing Exposure Through Business Development

“We have high school kids working “to get recruited and play college golf. “Any suggestions on social responsibility “on social media?” – Mike, thanks for the question. You know, very honestly, and I don’t want to diss you, because you’re watching my show and I appreciate you and I know you’re coming from such a good place, so it hurts me to make this statement. But, that’s an old man question. And what I mean by that is, there is a real lack of understanding ’cause I’ve been really
paying attention to this, and I’m sure ancedotally, you can give me a story of a kid who put up a picture on Facebook of him like throwing up at a party and he lost his scholarship, and I respect that. But, as of every second, by the time I’m done with this episode, less people will care about those things than they did when I started it. Remember the conversation
4 years ago, everyone, where like, “Don’t put up pictures “of beer pong on your Facebook, “because you won’t get into college.”? That is ludicrous conversation. There is a small 1% of people that live in this idealistic world where they put people to a standard that is not realistic and
they’re so out of touch. And if you want to go play golf at one of those schools, then you have to play in that realm. But, I would tell you that I would far be more concerned, and I believe this is the sentiment and kind of the movement of educators, businesses and even athletic departments of a kid that his entire social media is so orchestrated and so refined that I’d be worried if, can he make that 11 foot putt in a big spot if he’s
that kind of personality? And so, I would tell you to worry less about that, and worry less about coming on the show and getting the tactics of like, “Make sure you double
check before you this,” or, “Never put a picture of this.” That’s tactics. Instill religion, my friend. If you’ve got these high school kids and they’re listening to you, teach them and build the foundations of being a good human being. That will get them through a lot more stuff and plenty of good human beings have done a stupid thing for four seconds, and one could say that ruined their lives, I disagree.

– [Voiceover] Paul asks, “We get like five views on our video, “three of them being from us. “How do very new and small channels “gain a following when
people don’t interact?” – Paul, nice ratio on your viewership because from Wine Library TV I had a similar thing and it was my grandma and mom, so, I know that world. The reason I was able to build up my channel back in the day and now as well, though I have a bigger base now and you can argue with that, is the quality of the output, right? I mean, at the end of the day, how are you gonna find traction? There’s two ways. One, you can put out great content, that’s what I do. Two, and I don’t know
if that’s what you do, maybe you stink, so we need to talk about that. Two, you need to biz dev. Show this man. Right, so, I’ve done all my biz dev my entire career, but, I’m getting stretched so thin. So, Alex DS is gonna come in and start doing biz dev. So, when I see something from a tweet from one of you, and you want to distribute this content on your page, that used to go to my inbox and it would disappear, or the new WineLibrary.com and there’s wine content there, and I want to get that distributed ’cause you have a food blog, and you’d hit me up on Twitter, that would get passed on. But now, he can capture that and biz dev. So, it’s about biz dev. You now, don’t have
anybody talking about you ’cause you have five views, and all those things. But you need to biz dev in reverse. I’ve been lucky enough to have a 20 year well-executed successful career, so it comes to me, I
deserve it. It’s capitalism. You have not done that yet, but you will, hopefully. I want you to. I want to
look back at this video and be excited that you did. When I didn’t have that, I had to biz dev. When Wine Library was
Shopper’s Discount Liquors and nobody gave a crap, I walked around the neighborhood and knocked on restaurant doors and said, “Can you put these flyers on your counter, “for a 20% off coupon
by the case of wine?” I hustled. You, my friend, need to hustle. Number one, the variable
is your creative. No matter how much you hustle and sell and put out flyers, Steve, and put out flyers. Podcast listeners, that was Steve playing something in the background, I apologize, he just
doesn’t have any manners. I was on a big point too, Steve. No matter how hard I hustle, and put out flyers and made it happen. When people came to Wine Library, if we didn’t have a good selection, if we didn’t get good prices, if we didn’t have good
customer service, we lost. So, the two variables are, can you biz dev, can you make it happen or are you willing to hustle? Do you realize that we can’t be romantic, that, we’re just gonna
put out an awesome show and it’s all gonna work out. Bullshit. What needs to happen is you have to put out an awesome show and hustle your face off 15 hours a day to get people to care. That’s very different
than spamming people. That’s very different
than going on Twitter and be like, “Watch our show, “watch our show, watch our show.” Even in a world where you don’t have a huge audience, you have a way to bring value to somebody. If you can figure out how to do that, and then leverage that value for them to give you what you want which is exposure, you will win. It blows my mind how many people email me every single day saying, “Gary, can you tweet about my show?” In a world where I’m such a hustler and such a biz dev guy, and such a wanter to give
to people on the rise, and none of them ask
what they can do for me, or do something for me. Like, where’s that video,
where’s your video show saying “Hey, we want to do like “five custom GaryVee videos.” In our world, we’ll give ’em to you, you can use them as assets and then maybe you can give us some love. No, because people think about themselves and how do I get views. And what the whole world is predicated on when you’re doing biz dev is, can I give that person
51% of the value of the situation. Because if I do, then they’ll say yes and then I can get 49% of the value, and that’s what I do, day in and day out, and day in and day out. And that’s why I continue to win in a world where people
want 100% of the value. You wanted this question answered ’cause you wanted an answer and you were hoping that you could get on this show
and get the exposure, right, for your channel. You know what?
I’m gonna be a good guy, DRock link it up, there it is. Can’t you do stuff
within the YouTube world? There you go, you got some views. Now, bring some value.

– [Voiceover] Thousand asks, “Who is your favorite comedian?” – Thousand Moments, let me give you that answer, but before I do, Steve, ’cause I love you so much, show him, show him. Tell everybody what you just said before we did the question, because, you had a good rationale for ruining the show’s audio. – The noise that I made
during the last episode was because I was pulling
up Paul’s YouTube channel, which is a Minecraft channel
by the way, so, well done. – Cool. Now that I found out
it’s a Minecraft channel, you may want to change that up because that is one competitive space. Alright, my favorite comedian of all time. I would probably say that it is a tie, because I wanna give– It’s a three-way tie
between Richard Pryor, Eddie Murphy and Chris Rock. And now, if you go back and watch all of my keynotes and watch its cadence, you may see where the
influence comes from. – [Voiceover] Nasir asks, “Sometimes my passion
is seen as aggression.

“Sometimes my passion
is seen as aggression. “How do I walk the line? “Do I change to someone more passive?” – Nasir? Nasir, first of all,
don’t change for anybody. Now, finding that balance of grace and having that tact to be
consumable is a process. I, somewhere around eighth grade into sophomore year, didn’t hit the right tone anymore. I was too intense for my classmates, and I could taste it ’cause I have empathy and kind of self-awareness, and it’s an ongoing process. Like, you know, for example, my keynotes are interesting, I just referenced them. I’m actually evolving
that cadence throughout the conversation of the tone, ’cause I’m reacting to the body language of everybody else. It’s not about how do
you become more passive, ’cause I’d hate to suck
the passion out of you which is a huge variable to success. Controlling it and people saying, “You’re just a little too much.” I have a feeling that that’s predicated on you caring too much for it to be valuable for you. I’m gonna say that again for everybody. The only reason I think that I’m able to pull off this is because there’s a healthy balance of caring about you. When you care more about your audience than what you have to say, you start winning, right? When you care more about
your global audience listening or watching and it’s not about the 15 minutes of what am I gonna get out of it, then sure, in a right hook world it’s always there. Let me actually use this question to define something that I don’t think I talked about in the book. I live in a world of
jab, jab, jab, right hook. Let me tell you two
interesting things of that. I don’t necessarily feel that I ever have to throw a right hook and I don’t expect the
need to throw a right hook based on my jabs in micro levels. At the holistic level, I do. Also, there’s another part that we never talk about, is there? Which is, what happens when the right hook doesn’t land? I’m actually not disappointed. What happens when I do all awesome stuff for these guys or anybody else? I don’t have any expectation that they’re gonna do something
awesome for me in return. Eliminating that lack of expectation opens up a world of where you can provide. So, based on your question, based on my intuition,
my vibe on this question, it has a whole lot to do with you caring more about them, the people that are judging you, they’re telling you to chill out. They’re telling you that because, not about your passion, because, take it from me
and many other people, people love passion. They don’t like selfish passion.

“If it wasn’t for the 14th amendment, “would you run for President?” – Chris has a tremendous question to end the show. The answer is I would run for President. It’s really funny. And the reason I’m laughing about this question is Chris, you’ve set me up to expose a dark part of me, which is the selfish part of me, ’cause we all have it. The singular reason that I’m probably not already having a serious eye on politics is because I can’t be President, and I am not willing to as a human being, play a game that I can’t be the ultimate winner of. And many of you are gonna leave comments on the YouTube channel
or hit me up on Twitter, you podcasters and say,
“That is not noble, “you could be a governor and make “a huge impact or a congressman “or mayor or you know.” And I understand that. But, that’s not what I want. I’m selfish about that. And so, yes, if they changed, if Schwarzenegger followed through on what I wish he could have done, but he couldn’t, if somebody comes along or they change it, not in the current environment, clearly, I would put myself into that game, because, I probably pride myself on the singular thing that I think when things are a worst, I’m best. I eat pressure for breakfast. I love it, I need it, it’s why I love HR. it’s
the ultimate pressure, people hate that kind of pressure. So, if you look at the hairlines and the color of the hair of Presidents, of when they start to
when they’re finished, they looked like they aged 60 years. I’m already aging with my hair, I want it all gone. I just can’t play that game. And so the answer very
simply is, yes I would. And that leads me into the question