#AskGaryVee Episode 183: The Future of the Music Industry, Crush It!, and Anchor as Podcasting App

p.m. in a way that will thrive beyond
your charisma the CEO how do you build great successors that’s a great question I think it comes
in daily be fifteen you’ll see me in the dirt I think one of the things that’s
very confusing about me as I do live Parallel lots I do live a life where I’m
8 outgoing personality a lightning rod of personality charismatic character the
basis of this question we have the show we have daily be able my content I
engage on TV I mean you know I’m actually keeping myself off of TV but
here we go with the new book coming out Dr Oz right Fox and Friends in the
morning CNN with Don Lemon like I’m gonna be out there right magazines things of that nature so you
know with all that being said one thing that people struggled with quantifying
is that I am working eighteen hours a day which allows me in essence live two
lives and I’m living two lives on putting the hours in as I was as if I
was a personal brand and abundant in a a tastemaker an author and speaker and a
personality but equally at scale running this organization I you know it’s very
keeping his company to to run that and be structured and we set up for success
without me I mean I don’t think I just met de TMP client you know like like
like there’s so much business going on that has nothing to do with me that is
set up I D well compensated very senior twenty
years into their career executives that roll around here there’s six hundred
people deeply as much fun as getting too little bit of editing here no joke I
need need need 21 seconds of people of the three floors in New York Knicks I happened to ya last operational
meetings for being so understanding never get upset when people don’t
believe that to be true or agencies doing it like they don’t know and they
don’t know and it has been the only beginning about 60 people to know that
I’m actually doing the work Daniel as well people use anchor as an
alternative pocketing platform I do

– [Voiceover] Daniel asks, “Will people use Anchor “as an alternative podcasting platform?” – I do believe that has potential. I’m very excited about Anchor. I put Anchor directly, and
it’s only five seconds old, but I already put it directly
into the category of, like, I need to keep an eye on this, mainly because, and I don’t
know if we’ll ever find this, I don’t know, Staphon,
maybe when you’re bored, you know, which is never, but if you ever come across
some 2000 789 videos, I talked a lot about “audio Twitter,” I don’t know if I ever
even put it out publicly, you know how usually I’m like, I did it? I don’t know. But I’ve been obsessed with
the idea of audio Twitter for a long time – what’s that? – [India] You said you
were going back to voice. – I did say going back to voice somewhere. – [India] A year and a half ago. – Yes, please dig, let’s find that. I’ve been obsessed with
voice for a long time. It’s an important platform, it’s one of the ways we communicate. It’s why podcasting has re-emerged, and I do think Anchor or something like it has the potential to become
a very important platform. I’m 100%, like the article
that we just wrote, going to use Anchor for my thoughts, and then basically we’re
gonna write articles about it, and so the people following me on Anchor, you know, it’ll be fun for them to see what the translation is from how, like, talk about really
exposing our process, I’m literally gonna, instead of memos and sending them to you, start doing them on Anchor, people will hear all the silliness
and how I correct myself, and they’ll see how we transcribe, or how much we don’t transcribe, or how much grammar you
have to deploy against me. And so I think it will absolutely be a podcast play for a lot of people. I’ve considered it here. I considered, actually,
recording this right now. Like, literally right now. I may even record the next question. As a matter of fact, I will. Like, (laughs) this is
all going very weird. So yes. Do I have to hold it down? – [India] Yeah. – Do I have to hold it down? – [Staphon] No, well, you do have to hold it against your ear. – No, but when I hit record? – [India] Yeah, I think
you can just record, like – – Oh, it’s only two minutes, too, and you do have to hold it down. – [Staphon] Really? – Yeah. – [Staphon] I was trying it, and it usually says hold it to your ear. – Oh yeah, you could
probably do it to your ear, you’re probably right. It’s really well-done.
I love the onboarding. Josh Shaman, big shoutout, you were right about the
onboarding, it’s tremendous. So yeah, I think, you know,
it’s only two minutes, though. – [India] Yeah. – So I guess no is now my answer, as I’m, like, playing with the app. You know, but I think it’s
a great promotion tool for two minutes as a gateway
drug to your actual podcasts, especially because you
can put a URL in the post. Like, test that already, like when you put the
additionals and stuff. It’s really neat, I’m enjoying it, there’s nothing more fun than, like, it’s kinda like going to school and the first day of sixth grade, and there’s two new kids in school. (phone chimes) That was weird. (laughter) Anchor, that was very weird. You know, and one of
’em you have a crush on. Right? You’re like,
ooh, Sally’s so pretty. You know, and so, like, there’s
a new app, it’s interesting, it’s voice, it’s a space
I’ve been paying attention to for a long time and waiting for this moment. We’ll see what happens with it, it’s very early, let’s not, you know. When something like Peach or Anchor, I mean, these are four
hundredths of a second old, but I’m paying attention to it in the way I’m paying attention
to Peach and other things. Let’s not get it, it’s not musical.ly yet. And it’s definitely not Snapchat yet.

the Philippines look man you know you’ve
had so many great book launches before you got another one coming up on sure
it’s going to be a massive success I’m curious to know from one to another what
actually happens post launch do you carry on with your marketing team
pushing the book out there or do you just let the internet the readers social
and Amazon reviews takeover to continue the marketing thanks for the insight
brother question christiane really enjoyed our
time was spent in san Diego’s really good guy I’m excited to this podcast
Chris for me I usually wait to the new york times comes out and see where it
lands would crush it became while far went on thank you economy I really must check it
out I stopped it was really just became CEO of intermediate jab jab I continue
through for a little bit and with with a scary be I’m doing heavy promotion now
I’ll do it in March I’ll do it in April is a little bit in May events different
things like I’m funny feeling Oscar review the book is going to be huge and
I’ll tell you why multiple people now who have the galley copy who are reading
it who are either so not ship they would
tell me that something was good and/or have no interest in giving a crap about
me or number three don’t even know who I am are giving such intense good feedback
and it makes it cause it’s it’s the collection of my best work the show we
did it by the way just to stay clear it up it is 1000% not a transcribe from the
show like I really answered all the questions in
new form there was a baseline but I didn’t let I don’t let any word for word
be the answer I added to it I changed my mind I change my mind between the book
and the audiobook the one of the things that I feel bad about his people gonna
fundamental give a crap about both are different and I actually don’t even know
if I get different answers I’m dying to see the first person actually sits and
sees what descriptions of somebody who really hardcore on opening day please
read the book in parallel to the audio book and see call me out of the two or
three were discrepancy will use a scary be about 200 to clear up all
clarifications between the book and audio books so so Christine’s requestion
to take over because I actually think I’ll probably be you know foot off the
pedal in in May three months you know marches intense April is suddenly
intense do some stuff in May the only thing I can see happening though as I do
think there might be some fire a lot of your body you know what the Super eight
coming up on the 23rd time next week said a week from today from a week from
today I’ll be here for eight hours with the big contests in all that I’ve been
feeling a lot of your gonna buy e-books which means your gonna give seven books
away or six or sell them on ebay do your thing but i think thats gonna create new
people to read the book I think it’s fire there start watching the show I see
what I feel more word of mouth potential this book than anything else and if it’s
on fire fire all ride that way because I think if the ride waves and so be very
exhausted if that’s true kinda lot of work to do besides the book some
reactionary chris is the punchline like everything else I do I was a little
insight problem that’s always the answer I’m always tasting and day trading and
adjusting and prepared for anything at all times always period like an actual tool 402 till as they
carry rewriting crashed today what would

you change it well i think im gonna be able to do that
for you to all I am debating between perfectly parented and crushed it as my
next book and so what I would do is i wud updated I would call it a cold
crushed it already know crush that interview a hundred of you
are probably let him do it might even give you the first time with help from
India however because I don’t know it’s just a lot of time so I’m gonna have
somebody help me interview a hundred people that Red
Cross change your lives in a commentary on top of it was a figure out a way to
do a private stream with those hundred people and talk to them and what have
you and then I’ll write back up that book will be ok that’s why I talked
about an 09 YouTube Twitter Facebook here’s 2017 right musically snapchat
Instagram anchor peach you know after school what have you but there’s so many
ways to continue and really I think ask everybody has a lot of i think i mean
one of the first reviews I saw people are stepping out that a scary be used in
a weird way disguised crushed it there’s a lot of information for people who are
watching the show and in the world to elevate their business or personal brand
from a $30,000 thing to a $300,000 thing that they actually pay attention to the
religion and the tactics of this book but i wanna go even deeper every
hardcore personal brand if you want to be america’s gardener if you want to
make money singing if you are this that and the other thing this is what you
have to do tactically and religiously that will be crushed it so what would I
do it updated I wrote the book in 2009 10 28 it would be almost nine years
that’s a lot of time a lot of things have changed people still fresh pressure is still the
best selling book and shorts motivational and so that’s why it’s
timeless but a lot of advice can be updated this point so I’m excited about
writing crushed it some nice I’m gonna really could this be
the new golden era another golden era could be right he’s a really very like
mature masculine

My name’s Glen Edwards from Newtown, that’s Sydney, Australia, and mate, I’ve got a question in response to one of your Snapchats. In regards to the Grammys, where you said, “the market is the market, stop crying.” Mate, I wanna know, if you were in charge
of the music industry, where would you take it? – If I was in charge
of the music industry, or, let’s say, what
everybody’s crying about. If I’m a music label or a music artist, the first thing I would
take it is to a mental place where I realized it can’t be 1964 anymore. Like, sorry. Sorry that you make all
your money on records. It’s not 1990 anymore, it’s just not. I would accept that, like, look, music is such an
important part of our culture, that – I mean, by the
way, the snap that I did, actually, you know what? Beautiful. I’m going to save it right now,
Staphon, and send it to you. – [Staphon] Okay. – We’re really in
production value these days. DRock’s really frickin’
affecting me, I don’t like it. The market is the market, right? Here it is. Save. A song is worth what
the market pays for it. Period. The market’s the market. Stop crying. You know, the old dude
from the Grammys went on, and he’s like, “kids, don’t steal music.” Like, you know, he’s been
doing this for years. Right? Like, “is a song worth a penny? No.” And everybody claps. A song’s worth what
the market pays for it. Like, nobody forced you to make deals with the streaming companies. Like, I hate this – you know, there was a story once
that Groupon was bad because, and if you can
find this headline, Staphon, I wanna get into some editing here. Throw it up right now. That Groupon was bad because
a woman went out of business because she sold too
many cupcakes at a deal. I don’t know if you remember this, India. Groupon, you’re bad. Why Groupon’s bad for small businesses, ’cause this one woman made an offer and too many people took her up on it, and it put her out of business. That’s not Groupon’s fault. It’s your fuckin’ fault, Sally. You’re running a business. Like, it’s ludicrous, right? And so, like, to go up and be like, “is a song worth a penny?” when your studios, record labels, artists, like, when you made the deal
with the streaming companies, is crazy. The market is the market. And so the bottom line is, if you’re great at music and just music, and you’re not good at performing, and you don’t wanna hustle and do shows, and if you’re not charismatic, and if you don’t have
all the other things, your world has changed. Sorry. Just like if you’re six foot
and white and not athletic, you could have played basketball in 1915 – actually, how insane is this? Can you get that camera
work in the beginning? Like, did you catch us? The part where me and India talked about not being able to be a CM at Vayner? – [Staphon] Yeah, yeah. – The part where India said, “I don’t think I could
be a CM at Vayner today?” – I think I could be a CM. – I get it, I get it, but it’s
the point, it’s the point. – Got it. – Of course you could, but, like, the market at VaynerMedia changed. Like, markets change. And like, you’re gonna
force India to buy a $15 CD? Like, what do you want? Like, I get it, and if
India’s compelled enough for that indie band or
retro or emo or whatever, she rolls hip hop, whatever
she likes, country, if they bring you value, Staphon, whose music do you buy, if anybody’s? Do you buy, anybody? – [Staphon] J. Cole. – There you go. J. Cole clearly has done something that makes you wanna buy it. And yeah, J. Cole, congrats, J. Cole. You made your 97¢ or
four bucks off Staphon. I guess you did that through your swag, your lyrics, your songs, how you roll, like, all the other variables
besides just the song, right? That’s that. That’s just the market. And I’m sorry that you don’t like it, and I’m sorry that it used to be great. Let me tell you about a lot of other things that used to happen. (scoffs) I don’t know, everything. Like, you used to let
your kids go outside, and not scared that
they’re gonna be kidnapped. You used to not have to worry about AIDS. You used to not to have to
worry about guns in schools, like, shooting people every minute. You used to not have to
worry about oil disappearing as we get close to
neutral oil prices, like, you used to have to not
worry about everything. But you used to have to worry about the Soviet Union blowing you up. You used to have to worry about, like, not being able to cure
any version of cancer. Like, it’s evolution, people. Sorry that music is not
the way it used to be. Sorry that it’s evolved. You know, I don’t see anybody
going crazy for bookstores and, you know, the bookstore
guy going up there like, (imitates crying noise)
Amazon came, sorry. Like, nobody’s
super-duper-duper sad for cabs. The consumer’s right. Not Common or Beyoncé. Got it? So it is what it is. Yes, it’s important, yes,
music really matters. Yes, yes, guess what? When you were makin’ all that money, music in 1955, the best baseball players in America and football players in America had jobs in the summer because
they didn’t get paid a lot. But guess what happened? America decided they
really loved football, and that means that they
got more leverage over time, and now they get paid a lot of money, and they don’t need side
jobs in the summer anymore. But maybe it flipped, and now you, musician,
actually have to hustle, and you maybe actually
have to like your fans, and you may actually have to take selfies, and you may actually
have to do live events, and you may have to do things. That’s just the way it is. Period. Market dynamics. Everybody’s affected by them. Always and forever. I want an article on that. Title it “Fuck You, Music Industry.” (laughter) All right, something else, maybe. Question of the day.