#AskGaryVee Episode 173: Book marketing, Snapchat Growth, and Tipping Points in History

young people are two brands both in a
jar and consumers I got into it with a little bit on social media is awesome
and I understand where he’s coming from look at think young people or or
massively important I think it’s been very obvious if you look at the 45
social I would say Facebook and snap trap or shoot her Twitter different
winner was more time was never actually was young was very techy tumblr tumblr
Facebook Tumblr and snapshot 3 of what I would say are the five winners the other
two being Instagram and Twitter Instagram Twitter Twitter morteki nerdy
community that media in Surrey more photo different cut like a lot of
different people came together but if you look at the five social networks
that have popped in the in the last half decade the big billion dollar kind of
players three of them were built by the young generations think I actually this
is India in my mind I’m glad you’re here I wanna write a piece around the
Facebook and snapshot generations because I think they’re the only two
that’s what different languages were created right that’s what different
languages recreated I think there’s no I think Instagram was an iteration I don’t
think that was a Twitter generation there’s a Facebook generation and others
just not generous guys there’s not a single kid on campus in america that
isn’t ninety percent 70% 80% snapshot with some complimentary Instagram and
Anderson nothing else so that’s what’s going on I’m excited about young
people’s impacts on brands first up kind of ranting about what we were talking
about the center probably the context more talk about the snapshot kind of
thing as far as Prince it depends on the brand new market and sell 217 230 year
olds I think twelve to twenty year olds are very important for that brand I
think people aged down to what school and so i think thats where they become
important I think you’re selling your building and selling a brand I don’t
think a shampoo targeting moms should or is impacted by the young generation so I
think if your product is positioned to sell 80 30 that 13 to 22 is a bigger and more
important thing that I think people realize that if I was trying to sell to
1830 I wouldn’t start by marketing to 1832 marketing probably sixteen to
twenty to thirty might be here young so I think the beach about I think I think
brands and definitely social networks and bands have a lot of similar DNA that
way you little rusty they’re rethinking I like your establishing that you don’t
give a shit about Steve leaving without

and nap track that’s very easy it’s
called how many views are you getting on your stories a week ago I was getting three thousand
views now getting 20,000 views are making progress making progress let’s go

example 9 p.m. phone calls and
micromanaging asking for a friend Fred Nikki look i I don’t know I think a lot
has to do with you one of the great things that I’ve done steve is Steve you
know a lot of people here but steep steve was never afraid to kind of give
his point of view I think that I’m just scratching his own it’s worth it when
the point of you made no sense but but but him and I quite agree cadence where
and and this is something I try to do with everybody and the truth is of the
650 feel that comfort zone to be able to say to me like hey you’re wrong degree or this and that it’s up to the
manager and the CEO and the leader to create a comfort zone to create that
kind of conversation the truth is if this boss hasn’t which most and I and I
do recognize that then you just gotta either roll the dice and hope it goes
well I think he’s got if your gonna go to a boss and gonna say hey you stink I
do think coming with honey before you come with vinegar really matters i
really think the first taste of a conversation is quite remarkably
important I do think first impressions matter I think first impressions in a
micro-level a conversation matter I often had you think you guys have all
been on the receiving end of this or maybe not everybody but like if I’m
delivering bad news or like I want a little tweak its usually start with I
love you but more like you really crushing this it’s coming up expensive
like I think it’s important I think you gotta say look I empathy for your
managing a lot of things you might be the only person but anything you can do
to college that you have empathy to their situation a lot of times this is
the case I mean this is a big big common thing hey manager Stefan like I know
that you have tough managers of the view that are probably forcing a lot of you
or you know actions but I’m being affected by it how do we like this is a
problem so look the only thing that solves conflict is communication it
justice like justice like and so either you get
an and honestly this is a very weird thing to say I would also in parallel if
it’s killing you if you’re super unhappy if you wake up every morning dreading
going to work I wouldn’t parallel start creating some options for yourself
whether you want to jump into entrepreneur land or work somewhere else
just something that if it goes completely terrible like you know the
boss like fuck you in a week later you’re fired that you have some hedge because i dont
give advise him like I’m getting e-mails in a month like you got me fire like you
know give that some thought as well but there is only one answer I’ve given you
some context for it I could have made it nation short its communication you just
have to talk to the person about it there’s just nothing else you know what I like I like that i said
im snapshot like sending your questions

wager Patriots are taking on your jets
today and I’ll betcha magnum of double back versus a bottle of your choosing to
my Patriots even with just my old backup quarterback playing him take down Ryan
Fitzpatrick and his beard next question for do you think there’s a tipping point
for Washington wines where the general population will realize what the wine
world news and that is that you can get better value better wine from washington
than you can from Napa go Patriots lot of fun drew let them play through so
what now the video can pop up while I’m on or not can have a cookout good so
true listen first of all thank you for
allowing me to win that bet expect to get that wine India ki work with the
mail to make sure I get that drink it on this show drew to give you one more shot
up exactly you make wonderful wine you can go back to 2001 a show of six at
like eight nine ten I’ve been a long huge advocate of Washington State waste
Unwin is is got a lot of ties to the world you know what drew I think much
like things in business I’m gonna take this into a business environment like I
think that what will tip Washington State wines are the same things that
tipped let you sit and talk about it took Ashton Kutcher going on Twitter and
challenging CNN to see who would be the first person to a million followers to
tip Twitter mainstream I believe what college did over november december
tipped it because I was affected by Mike Okri if he’s the biggest mean and he’s
doing stuff that’s in my genre and the date I’ve been seeing the last six
months that snapshots agent up this is what it takes like this is the
mainstream time and I go and I’m sure anybody’s watching marketing as I’ve
gone 10,000 marketers have gone and the just and then they’ve got groups under
them and so does tipping points Khalid for snapshot to go mainstream you know
we’ve been yelling about it for two years but he denied my actions have been
affected by that Russia India and Twitter and Washington State much like
the tasting in california where the Californian wines and 78 bpm the French wines and there was one
writer from time magazine Toronto remember exactly what it was that
covered it and everybody in america new W Washington State wine that comes along
that’s twenty bucks 15 bucks 80 bucks will do something President Obama could
have had a Washington state wine and everybody raved about it I know we did
but but likes but not just ronald reagan put one shoe California wanted to become
a cultural phenomenon like the next president could do it and for some
reason habits more likely a Kardashian could fall in love with the Washington
State wine and that becomes it there just a million things are you know digital million
things that they can come in many different directions but it’s gonna take
a pop culture moment drew for it to cross over something that everybody
knows about Counting Crows a in the wine world must read for years and just
started happening so it’s going to take something like that something that a
left field that we probably can’t think of just like it happens but I don’t
think anybody was thinking that a fifteen year deejay and hip-hop was
gonna be the person that kind of started changing the direction of a platform
that already had a hundred twenty-five million active monthly users that small
thing with Washington State they’ve been making great wines for twenty years but
it’s a pop-culture meme to get a gun if you look at Gary I’m 13 and raiding a
non-fiction book where do I start with

marketing Wattpad is something I’m very
obsessed with a lot of 13 and 20 year olds on their reading emails it depends
on what your going out there I’m just making you know I just know that what
had has a 32 2013 making published assumptions you might be running a book
for fifty-year-olds I don’t know but medium I would start putting out pieces
of content on medium immediately if and when and it seems
like a smoke is their Twitter eliminates 240 character limit and go to 10,000
characters I might Brentwood right right now a five to seven thousand I don’t home
character execution of one of the chapters in the book and literally the
second you hear that it’s real you like I would have liked Twitter’s blog push
notification to your phone its use it comes right that piece post it like Ctrl
C Ctrl V get ready and then I would take the link to that tweet and I would get
up and write clock every single tech writer in the game and say hey I just
wrote a piece because being your piece will be the example they use when they
announced to the world that Twitter has gone to the length is not affecting you I want an exact the 10,000 character
piece of content posted ready for that moment I want you to set like I want me
to say everybody is set to push notification for it I’m gonna have it up
immediately and I want the comms team to hit up every single tech reporter about
my first post that 10,000 sure you know what I was I was very like
I was very business see the last week I