#AskGaryVee Episode 170: Snapchat Discover, Disrespect, & Losing Your Hustle

brands around snapshot discover does
each added brand increased the value for others but I think I think each added
brand does decrease value for the others because it’s simple supply and demand
when you go there and thinking the apps on day one or 853 or whatever was on day
one of the App Store you know that was good for those apps
that more attention when he was three channels on TV back in the day was good
prediction on when I was 13 for quite a while it was good for those channels and
then get cable and there were 36 for a good while and that was good for those
channels and then we got into direct tv and a thousand and we got the internet
of course everything is important for supply and demand when you’ve got a
bigger percentage of the attention now so it’s not as good for the apps or the
media companies behind them but it’s better for potentially better for the
user and snapchat and that’s why it’s happening right if you go on snapchat
discover back in the day and there’s all these brands and you don’t give a rat’s
ass about any of them valuable to you but as it starts
bringing kind of new things to be equation new subcultures niches things
that you’re into you’ll be excited and so you know I think that I think the
snapshot and for users as long as the channels continue expand and bring value
to people it’s like the internet you know the better than cable because it gives more people more
options are consuming what they want then what will counter argue that while
there’s just a bunch more crap there was plenty of crap when I was 13 channels
there was crappy show that you have 1896 channels will be launched did you love
all of them did you well I mean this notion that limitations cheery better
stuff is a very arrogant POV from the people that vested interest in staying
small they’re getting more about you I like the capitalism and the stand the
real meritocracy so I love the internet I love that you watch or listen to this
show because you really like or I’ll bring you value because there’s a
shitload of options it’s not because it’s 1957 and one of the three anchor
men that evening you know when a couple of other options
I love the supply and demand of the internet of the open web of the maturity
of where we are and so I like that for the end consumer I like that everybody
that’s watching listening right now has a limited options and they can find what
brings them value and so to answer the question directly yet it’s not as good
for the media properties but that doesn’t matter because snapshots job is
to make it better for their users and for themselves EJ Chapman asks my podcast website gets
a lot of page views but they’re not

translating to listens what can I do to
help conversion mean there’s a lot of things you could be doing the J one you
need to be thinking about how you get them in there into need to think about
what happens when they get there a la let’s go let’s go let’s pretend that
you’re pods are a restaurant ok you open restaurant and your house and the people
coming to restaurant but they’re not ordering food they’re just sitting there
and they’re not bring you any value there’s a couple things to debate one
did you bring the right people there if their marketing was come to this
restaurant something anything is gonna happen that you’ve never seen before we
can tell you the big surprise you might win $1,000,000 they will start showing
up they weren’t there to eat your burger they weren’t there to eat your fries
they weren’t there to eat your salad they weren’t there to drink a cup of
coffee they were there because you made a promise that when you got into the
restaurant I’m treating your place is a diet by the way in my brain you know you
didn’t deliver that cool pickles and coleslaw but I came because I thought
that we were gonna get $1,000,000 there’s that or there’s another thing
they came and when they got there they walked into the restaurant and there is
no shock there is nobody in the front to guide them to their seat there’s no
major dehors welcome person they walk in it and it’s like an empty warehouse with
signs and they’re just confused where to go sit and where to go eat I’m painting
a picture because there are two fundamental things that happen when you
have this problem this is for all of you either make the right promised to get
them there and when they got there they were disappointed we’re not interested
or was the wrong reason the only thing you were trying to make happen was get
everybody they are you think about the part that matters which was get them to
order food or when they got there because they wanted to be there didn’t understand how to execute on the
transaction so that means your marketing thinks you’re not playing the proper
sort of getting them in or your UI and UX or promise for landing page
optimization for directions to do once they’re there or there is an issue that
makes me think about how was it optimized for mobile maybe maybe mobile
but it also makes me think it’s more of the kind of problem that the marketing
that you’re doing or the PR or whatever you’re doing to get people there it’s
predicated on getting them they’re not to do the action that you want or number
three they’re getting a very quick simple and
their steering or seen you somewhere else and they just don’t like you like
there’s always number three which is you go to the restaurant you sat down you
know who’s going to burn joined you got there there are some of that site you
down you ordered a burger burger India just fine or more likely for so many
people are watching here like good writer but I’m not going to go fifteen
block so I got a burger over here next to me and so you know one block away you
know what you’re not a bother you know you know you know there’s burger here
and I don’t want to go there and so that’s another thing that the friction
communion to such King right they may have somebody else’s already downloaded
where they already have two other podcasts downloaded an extra one down
they don’t want to go second the download another one day as a person back to contradiction of
the first question not contradiction to look at it is they don’t want more
supply of content so again James I’m sure I’ve got their driver got in school
but I don’t need another one that’s the same so you’re not differentiating a
real business lesson that was a really good question the answer really good
people watch that price is right

“How do you personally
take charge in a meeting “when you feel others
are being disrespectful?” – I guess Brittany’s asking for herself and for everybody who’s listening. For me, I mean, I just get involve–
(laughs) I mean, first of all 99% of the time, the context of the meeting,
I have the leverage. Either it’s my meeting and/or
I have a lot of authority or street cred to open my mouth. One more time, how do you
take charge when you think somebody else is being disrespected? – [India] When you feel others
are being disrespectful, meaning, if it’s uncomfortable– – I see this all the time and I see people struggling with it especially if they’re middle management or the new kid on the block, or an intern. But they have the EQ or
the empathy and like, this is unfortunate. I would say that there’s
only two ways to live life. To tactfully address things or to eat and have regrets
that you didn’t address it. What’s the name again? Brittany. Brittany, I think that
you have choices here. If I was in a meeting with this crew and I was being disrespectful to Staphon and India felt like she
wanted to say something. What’s running through her mind is, if I call Gary out here, and first of all, she has
a lot of context on me so she’s probably thinking, oh crap, Staphon’s doing something
wrong that I don’t know about ’cause Gary’s usually right. But let’s say I was tone deaf
(laughs) and I didn’t have equity with
her and it was her first week. She’s thinking that if
she calls me out and says, Gary, why are doing– You’re being rude. She’s thinking, oh crap,
that can get me fired. And then, what does it mean to me? People are doing practical– There’s always the pressure
of doing the right thing versus the practical thing. And then you’re always questioning, are you good enough to know
what the right thing is. There’s all that stuff. I don’t know, I have had a very successful life. Forget about career. On being comfortable of addressing things in real time, in the room, if it needs to. My level of thinking of
disrespect is quite high because I like combativeness
and competitiveness and I’ve also always had leverage. I work for myself. So, my advice to myself or how I think about the
world is very different than the advice I’d
give to a lot of people. I think you go with the one strike policy. India should grab me or send me an email after that meeting and say,
hey, I felt a hair uncomfortable with the way that you were
treating Staphon in that meeting. Can we either talk about
it, she’d grab me in person. She can send an email. I like in person ’cause
no context is lost. ‘Cause if I got that
email from India, I’m like that’s a little prima
donna for a youngster. (laughs)
She doesn’t know all the details. But if she told it to me, I’d be able to feel the energy. That’s one lesson I’d like
a lot of you to learn. Sending a text or sending an email, where it’s an important moment, you’re losing so much context. The energy, especially if
you go to an EQ person, the energy is so powerful when
you can create the context so I highly recommend that. But I would probably
go with a communication that wasn’t confrontational
in the room with that manager or that boss the first time. Behind the scenes,
lightweight, treading water. And then, A, seeing how they respond. Because I would respond, and we’ve been there and done that, India. I would respond favorable
which would make you more comfortable and
safe to talk to me again. Others will be like,
shut you (blank) mouth. And that would make
you not as much comfort and then I would address it
in the room the second time. If I said, shut your
fuckin’ mouth to India and then she did it again the second time, couple things would happen. She’d feel like she was
getting that off her chest. More importantly, I’d be like, damn, she really does care about this. It’s just life. Doing the right thing is
always the right thing. You just gotta make sure
you’re doing the right thing. Way to many people romantically wanna fight against the system, fight against the boss, fight against the company. And I’ve had people in this organization that have barked up the wrong tree. Because they’ve worked in other places where the person doesn’t give a crap and doesn’t turn every stone and doesn’t have a ton of context. That is something you
need to be careful of. Do not walk into a buzzsaw
because you do have a manager or boss that actually knows
what they’re talking about. Now, if you’re great at EQ
and the tone and the taste, roll, let roll. But this is not a very simple question. There’s a lot of angles, as you could see, in two quick seconds
that I’ve given you here, it’s a lot of context building. Who are you standing up for? I mean, the amount of
times that people here have stood up for somebody
who’s straight losing, doing the wrong thing, but they’re homies. Matt, let’s talk to you
because they hear it from this. – Okay. – We have a tremendous culture here where, obviously, I’d like to say that but how many friends do
you have in this company? People you actually hang
out with outside of work? – A solid amount. – Give me a number. – 15, 20. – Great, so first of all, everybody who at Vayner’s
watching this is now wondering, wait a minute, am I number
21 and what the hell. – Sorry guys. – I thought we were friends. (laughs) 15 to 20, I think anybody who’s watching we would all recognize
and that’s a big number. There’s a lot of people watching here who don’t have single friend. Outside, everybody just– If you, not if, when your friend, one of those 15 to 20 complains about Vayner,
it’s impossible for you not to take their side,
they’re your friend. – Exactly. – I mean, that’s an impossible game. – Absolutely. – And I assume, I’m asking you now. Even though you like me
and think I’m a good guy and it’s a good company, good culture. It’s so much easier to have
Janet’s back than the company’s. – Sure. – That right there, is
the issue at hand, right. You might be standing up for somebody. Have you ever wanted to
stand up for somebody? – [Matt] Yeah. – Have you? – [Matt] Sometimes yes and sometimes no. – Right, and so it’s just tough ’cause
you don’t know every– I mean, I know a lot of the
friend pods in this company. I knew to ask that question ’cause I knew it was a good outcome because I know what’s
going on here, right. Even people that are a little quiet or what have you are finding friends. It’s amazing, right. We got a good thing going. The danger of that is blind
support to your homies versus what’s going on in the office. There are people here who are the greatest human– I literally want to adopt them. I literally want to adopt them, hey come in my family. I love you that much. Who are average workers. That’s just real-life shit. To think if I was their homie, outside of work and had all the feelings of the humanity that is
them which is remarkable. I want to adopt them. And to think about them complaining or struggle, why didn’t I get promoted, my boss is not taking care of me, this and that and the other thing. It’s impossible for the
other 550 people here intermingled with each other
not to support that person. They’re the best. But I have the optics of
another thing which is the black and white. Not the warm and fuzzy, the do you have skill. I’m the greatest guy of all time. I don’t think LeBron wants
me on his basketball team. I don’t have the raw skills to provide him value for
what he’s trying to achieve. I’m the best. And if he wants to do business I’ll make him more money
than he can even realize. Even more than he makes, which
is more than he can realize. And that’s the game. And so, that’s the other
part of the equation. You gonna step up for the
greatest person of all time, cool. You just might get caught because they’re actually below average or not doing a good job. Or they may actually act differently, I mean, this is happening here too. There are people that,
outside of these four walls, I want to adopt. But when you watch them, how they act within a work environment, they’re just okay. Lot a sweeties. And then a little snarky and manipulative and political in the building. That’s just real life. So know who you’re standing up for. Interesting shit. – Got really deep. – Yeah, it got very deep. That’s something we can all learn from. I’ve learned that lesson. Like, I know this guy, he’s the greatest. And like wait a minute,
he sucks in the store. I saw with my own
friends that work for me. So, anyway. – [India] It’s intense. – It is intense. It’s intense because it’s so, this is where
judging where you work or who you work for is the key. And understand what
they’re good and bad at. Meaning, you could have a great manager, top, top, manager. And they might be strong at X but they might bad at Y. And if they’re bad at Y, you need to context that. There’s no blanket statement,
even on the person. I have a lot of points of view on your strengths and weaknesses from a lot of different people. Way more than you’d ever think. – [Matt] Oh, I’m sure. – In a good way, meaning it’s
why we’re so calculated here of what we do. ‘Cause we don’t take the
main boss’s point of view on somebody. It’s 360. It’s contemporaries, it’s
friends outside of work. It’s people that never heard of him. It’s people that work for you. You can’t just be like, oh the boss– If you let that, they’re
just manipulate what’s in their best interest. ‘Cause they’re just human,
it’s not their fault. But I think that’s what
makes our place tick because people have
seen very senior people not win the battle against
very junior people. Then that’s like whoa, and that’s cool. I don’t know how I got on that tangent. I know how, If you wanna step up
for somebody in the room you better know all the scores. The conversation.

behind why people are on periscope I saw
your interview with Marie for earlier recently where you talked about the
psychology of why people are on Pinterest and Twitter so I periscope
thanks huh welcomes me that like I think the
psychology on that is I think you’ll live TV right and are some people that
are gonna QVC or or Saturday Night Live I was got a lot of kick out of like a
short meeting theme is people I heard a ongoing conversation of the actors and
actresses that would not do Curb Your Enthusiasm because it was not structured
enough they were scared of the Improv nature SML and of course you know that
took spoke to me because I think I can crush those things but if you if there
was cue cards right now I can’t read or spell today on the Ask Gary B show
leaders so moist fascinated by people stinks because i think is great for
people that can improv just roll keep it sing and I think people want to project
themselves I think everybody’s fascinated with television and getting
out there so if you’re doing periscope you’re somebody who doesn’t fully take
themselves seriously end or you’re very confident in your improv and your troops
the reason I’m super into doing daily be and things of that nature is I’m not
scared how it’s gonna be edited the only the only reason even involved in setting
is sensitive information like lines and stuff of that nature but like clearly
like the balls but it’s so crazy I think about another 15 pounds and get a couple
more muscles like I’m getting closer just living like naked do that ok terrible reaction like it’s
cool you understand lets you make it as a yes I’ll probably not walk around
naked though it’s crossed my mind living life pretty naked and by the way I’m not
naive like we’ve all got Skelton’s plenty of things that I don’t share you
guys all know I don’t share my family like there’s a lot I like pushing myself
further and further because it is literally the last battle of a mile when
you take ownership of all your flaws and weaknesses you’ve won and I actually
think that’s the Nirvana of the connected world yes privacy is getting
pushed on yes negatives there’s a lot of positives with us all putting our
laundry to each other to get except that it’s not that high school to college the difference guys this is so basic but
the high school college and everybody likes not everybody but a lot of people
like college more is shortened to a place where you can only ship more
you’re sensitive to your zips and you really think there’s a lot of your shit
that happened between 14 and 18 change a lot we’re not ready to calibrate that
things very far and few between people that can own it all the way we’re
insecure our security is much stronger in our twenties that it is in our teens
and that’s what we like it better adam asks I feel like I’ve lost my
household help what do I do if anybody

was using their hostel has a lot of
variables and a lot of variables in this episode of context which matches the
answers you might have you might not be passion about your more starting war
going through something let me actually bring some shattering news here for the
first time in my life I’ve been thinking about things like sabbaticals and
building a business school in Haiti for five years and like like I love listen
I’m still all about buying the New York Jets and in the process of that and the
game but it’s amazing for me to be in tune with myself the maturity you like as you get older
like just a fluke but kids are six and three and are interesting like it into
their interesting when you start putting you know you’re projecting what do they
look like at 13:15 like a really cool to like I don’t
believe in the school system as much as everybody liked or just take them and go
to some rogue like just different things like you just a ball and and you might
have just lost your Northstar thing that you thought you were going for might not
be it’s why I was always happy to live in 1,000,000 bucks when one theme are
private plane or these little things like it was fun to be like I wanna by
the Jets and what that always meant to be as I want the process of buying the
jets which means I get the hustle forever cuz that’s my that’s why I am
maybe you’ve lost who you are or what you want to be accomplished kind of
formula too cheap herbal I would be crushed if I thought what I wanted to
achieve was super achievable anything happening in the one was happening of
Boehner bay’-nur is becoming a player in the agency world we’re not like now when
I go like like like like like that’s not as fun for me I like being the underdog
I like the climb you know I like that so maybe that’s
happened maybe just tired I mean I think one of the things that the New York Jets
24 me that nobody understands those hours actually thought that was the
first time I talk business owner just came in 15 years and looked at my phone
the wrong kind is a very big thing and only the second on it like I am escaped
and I got so excited like those 34 hours escapism maybe needs a vacation time I
mean we need to look at the people around you maybe need to change we need
to break up with her boyfriend or girlfriend like there’s like there’s a
lot of intense stupid things that could be happening or maybe you can take a
step back and really listen to this statement which is you’ve watched her
hustle because you really are not in tune to why you’re doing it right you
just not intend to what you’re doing it that that your maturing and realizing
like a Ferrari or a fat watch or courtside tickets or custom night i just
want to show them you know is not what you’re living for and so funny tonight
I’m going to the Charity Water gala I never thought of myself 10 years ago
somebody who’d be so involved in non-profit sitting on the board opposes
a promise donating I was you know I was also going
forty older like this much better people that’s what I think you are thank you
much better generation i grew up thinking I’ll get rich and when I’m old
I’ll be like giving out money into that stuff so you just evolved right and so
maybe maybe you like me like I don’t have enough money like my kids can give
away all the money but I can I don’t have that luxury yet but maybe you want
to do not profit if you want to build schools proposes a promise I will take
you allow us like maybe you’ve lost your purpose so take a good step back shutdown shutdown for 24 48 72 hours go
away go away like this this is how to shut down to Airbnb this is 2016 way to
shut down here being be fine of Mary remote place you know touch but the
young just wrapping up the show go to go to hear me be very remote place that you
get to a low cost like a crappy cabin far away on a four hour drive rekindling
just drives you can drive you there are like it I gotta lowest-cost farthest
away seclusion and just be with yourself and
start talking yourself a real really talk to yourself a real one of
the things I do with myself as I talk to myself a real in a weekly nobody is a
harsh critic and bigger fan of themselves than me and I think that
friction in both directions matters was interesting and never said
that before I never said that because he