#AskGaryVee Episode 169: Shut Down By The Feds

“working 7 pm to 2 am doing
what they love, but aren’t “sure how to monetize it, such as a blog?” – Helena?
– Yeah. – You know Helena I think, you
know, I think it’s dangerous not to have a concept of
how you’re gonna monetize if you want money
as a KPI meaning, I need everybody understand, there’s a difference between strategy and patience. You need to be patient to
execute your strategy but you need a strategy, and by the
way, strategy is very easy. If you’re building a personal
brand or you’re talking about coffee or things
of that nature, whatever you’re doing there’s
a lot of ways to sell. You sell as being a personality,
you show up at events to get paid for that, you
make a book and you sell that, you create a product, like a
coffee maker and you sell that. There’s not a lot of different
ways to monetize and make money, you make it through
advertising, you make it through appearance fees, you
make it through selling stuff. It’s quite basic so I’ve saved
you time on your strategy, that’s how you’re gonna monetize. You’re either gonna
syphon the leverage into a product, a service or your time. That’s it, that’s your strategy. I’ve told you, you now know
how you’re gonna do it. Now, what you really need to
worry about is does anybody give a crap about what you’re
doing between seven and two. You can’t just talk about
loving knitting or loving sneakers but nobody
thinks you’re good at it. You know there’s a little
bit of a metatocracy in this. The market has to care, and if the market doesn’t care, you lose. – [Voiceover] Daniel asks,
“I’m starting a fatherhood

blog, how would you market it?” – I would go to Instagram
and search every hashtag that you can think of
around fatherhood, starting with fatherhood, Stunwin,
let’s put you to work. Can you quickly check how many people have used the fatherhood hashtag on Instagram. I would go to Twitter search
and I’d go to Instagram search and I would search the fatherhood hashtag. I would then look at
the content and I would engage with it, I would do that under the the name of your blog, not as Rick. – 464,000 of them. – 464,000, so there’s
464,000 pieces of content on Instagram that you can engage with in a jab way under an account you
create for the fatherhood blog, you go look at the
piece of content, you look at what the dad or the
mom of the dad and the kid wrote and you engage with
it, like “that’s cute”. Like I would go look at one, I’d see a dad holding a Patriots, a little Patriot baby, because it has a Patriot bib and I would jump in and be like boo
Patriots, you suck, but cute kid. Be real, jab, don’t be
like come to my blog, it’s really good, you
want to learn more about fatherhood come to my, no that’s spam. Engage in the community,
work 15 hours a day, grind, grind, grind,
grind, grind, that is the easiest and hardest way to do it. The other thing you can
do is go and map the 25-50 important fatherhood
blogs and platforms and ask to guest blog and
then you’re syphoning that audience, now you have to write
a good blog because nobody will come over if you stink and
that would be another thing. I’d also scrap up a couple
bucks, I would spend $20-50 a week, instead of buying a
shake or taking an Uber or going to see Star Wars, take
that $20-50 and buy Facebook ads against dads that show
interest about being a dad. There’s a million things that you can do. India.

– [Voiceover] Eric wants
to know, “What makes a “company more investable,
millions of active users “consuming free content or
millions in actual profit?” – Millions in actual profit. – Next question, alright.

“big meeting or anything where you’re “required to have a strong performance?” – Carter, I prepare for a big
meeting by living my life. Meaning, I am always
prepared for a big meeting thus I never prepare for a big meeting. Meaning, when you’re great at something or very good at something you don’t need any prep time because you’re always prepping. Right, and so that’s the
punch line of me in a professional meeting standpoint. The years of experience,
the bravado, the results, the cadence, the natural skills,
the two things that matter, practice and natural
talent have been there so I don’t prepare for a big meeting. It’s not like I get pumped
up, I don’t put in like Lil Wayne and be like alright,
we’re gonna go get it. There’s none of that, there’s
no looking in the mirror and being like okay, we’re
gonna win this pitch. There’s none of that bullshit. I put in the work everyday,
365 to be ready for that and I think anybody
that’s very good at something is always doing that. You know, you don’t just wake up and decide you’re gonna be good at something. You’re always preparing. If you’re preparing in a
tactic way you’re unprepared. Yeah. – Wow. – You like that right, that
was some deep ass shit, right? – That was really good, yeah. – Yeah, I mean like, how
am I gonna prepare to cook a great meal for these homies right now? The answer is, I’m not. There’s no reading a blog
post or watching Youtube video or calling a chef friend,
like I’m gonna f** it up. I haven’t done anything
for 40 years that preps me to cook a good meal to you. That was some high level shit.