#AskGaryVee Episode 166: Twitter Polls, Supply & Demand of Content, & Competing with Myself

“with unimportant and false information?” – Nope, I do not. I think that crappy and false information has always existed. It exists every single
moment that you live. The amount of crap and wrong information that is gonna be spewed
at the dinner tables across America tomorrow by family members to each other, is staggering. Uncle Rick is gonna pound his fist about politics or about football or about why Facebook is bad, or a million other things tomorrow, and so humans are really good at having the ability to put out
crap and false information. I think the Internet just
happens to be a place where they dump that, and so I don’t think content marketing has changed the dynamic that will be around forever. My friends, one of the good things about watching my show is you
can start picking up themes because there’s 20 to 50
pillars that I will play over these 175 episodes I
plan on doing for the show all time. Kidding, kidding. And I think the thing that would probably, if you really pay
attention, you will pick up on is I don’t think
that many new things are happening. I just think that there’s a current state that then allows the
humans to do their thing. And so yeah, I don’t
think content marketing has created a bigger supply of crap. I think that supply of
crap has always existed. We’re just communicating
in different places.

“I was wondering if you
get more satisfaction “competing against
yourself or versus others?” – I don’t compete against myself at all. It’s why I struggled with fitness, which I know I had a hard time. Because I made a new fitness movie. I don’t know if you guys heard. Staphon, you can put it right here and run in parallel while I’m giving this answer. I’ll give you a little room for editing. I’m really bad at competing with myself. So I’m not trying to make this show better in episode from 123 to
now, from 92 to now. I always love myself, I’m
always thinking that it’s good and that I’m good. I know it evolves, but I’m
not competing with myself. I’m really bad at that. Again, back to fitness, I
didn’t want to run a minute faster or have 20 more pounds. That wasn’t what it is. I wrote a fitness article
about how I needed to be accountable to somebody else. That was my hack. I’m very good, though with
competing against other people. I hate everybody else
that’s putting up business content podcast and video. I want to destroy them. I hope all their podcast
equipment melts tomorrow. And I wanna be the only person that talks about business in the world left. That’s how I get all the audience. I win, you lose, podcast McGee, yay. So I think I compete against other people, that’s what drives me. That’s how I roll. But I’m completely all
in, and me and my team, the Jets have two or three former Patriots on their team,
David Ridley, Thompkins right now. I love them with all my heart. That logo goes off their
helmet, it goes somewhere else, I despise them with all my heart. I’m very on team me, team
my things that I like. And I don’t compete within that self. I compete against
everybody else around it. And it’s funny. It’s how I handle VaynerMedia. They’re on my team, they’re my employees, I love them, even though I still love the employees that once worked here. Claire, a mutual friend of ours. We love Claire so much. I love Claire Stein, love
her with all my heart, just not as much as I used to. Because she wears the
New York Times logo now, now the VaynerMedia one. I can’t help it. I wanna destroy Claire now. (laughs) Claire, I love you. But I wanna destroy you. You know like, that’s just the way it is. That’s the game mechanics. That’s how I think, and it’s very real, and it’s interesting. When you get to really fall
in love with an employee, that has been with you, we had a couple of that with us for two, three, four years that are recently leaving,
and it’s very painful for me, I get sad. Super lower lip. Like lower lip. But I wanna destroy their
faces the next moment. Because they’re putting
on a different jersey. I just can’t help it. It’s just the truth. Yeah, but you know what’s funny, but I also, and you guys know this. I still interact with them. I help them with their
careers, so even though I get pissed at players,
after they lose the game they go shake the other team’s hands, I used to really get mad at that, the truth is that I’m hypocrite, because I do that, because I’m doing that behind the scenes,
and so I felt compelled to share that because I don’t wanna be a hypocrite. It pisses me off.
I wish I didn’t. Like I wish I could hold
the line, but I don’t because I like them. I love you, Claire. But I hate you. India.

“that you don’t know how
to answer for yourself?” – Yeah, there are some
questions I don’t know how to answer myself. The number one being,
when you pay forward, when you take 15 minutes
to speak to a former employee to help them with
their next career move because they made a
mistake in leaving Vayner, not you Claire, but like, you know, I question if all these paying
forward, doing the right thing, will I one day,
when I’m not the height of my power and execution, or when I run out of time and don’t achieve the things that I should have achieved,
or will I re-context and say, cool, I made these things, but I’m also a great person and everybody showed up to my funeral, like I’m most wondering, will I ever have a moment where I become bitter or regretful
of the disproportionate amount of non-value for
me, things that I do. And the question really becomes, which one am I more full of shit on, that I wanna buy the New York Jets, or that I want everybody
to show up to my funeral. I’ve two very opposing pulling actions in my life, which is, I
wanna be this very likeable noble great dude that
everybody talks about at the dinner table. I want all of you, I
literally, this is so sick. I desperately want the three of you to like tell your
grandchildren about this great man that you worked with. I mean it.
I really do. It’s so important to me. But to do that, you have
to do so many things that are not in your
best interest financially in the short term, and I’m just curious, the thing that I don’t
have answered for myself is when I’m dying, and
I’d like to by the way, I’d like to not suddenly die. I prefer to die a little
bit slower so I can ponder, because I like pondering. When that’s happening,
or at least I think so so right now, maybe when I’m a hundred and four, but (beeps) this. Shoot me in the head, kids. (laughs) When I’m pondering it, I’m so curious. Because one’s gonna have to give. I’m trying to walk the tightrope, and boy, I think I’m really doing a solid job. But I’m not sure, the
question I don’t have answered for myself is if I’m gonna like the way I played it. Because I’m consciously playing it. I’m so in tune with
what’s going on with me. Am I gonna look back and be like, good job? Because everytime, I just turned 40, I look back at 20 or 30,
I look back at 30 or 40, and I guess that what
I’ll probably always do, because what’s pretty
consistent now is there’s a lot good, there’s things you’d nitpick. I’m sure everybody does that. The regrets, can I minimize the regrets. Because I think having regret is the most unfortunate thing. Meeting a 70, 80, 90,
100 year old who regrets. Regrets that they didn’t have more fun. Didn’t spend more time with their family. That’s the cliche one. But you’d be surprised how many people regret not doing more for themselves. So I don’t know.

in the house having a little Gary Vee party over here. Wanna know, what do you
think about Twitter polls? The engagement, monetizing them, drop some knowledge on me. – (laughs) First of all,
the best part about Rob, is no joke, that literally felt like. Rob I’m gonna make a prediction. You watched wrestling as a kid. (laughs) That was literally like a wrestling promo. Rob’s like, this Thursday
night at the Civic Coliseum, Gary Vee and I are gonna throw down some Twitter polls. I think Twitter polls really work. I’ve been getting a lot of engagement, two or three that I’ve tested. It’s very simple.
Humans are basic. They say like, do you think this person should me president, yes or no? They click the button,
the engagement is high, monetizing them I think
is a long tail play. You’re not gonna monetize them, Rob. Twitter will monetize them,
it’s on their platform. More engagement, they’ll
run into their metrics for you, for me, for
others, for all of us, tt’s an opportunity to engage our audience on Twitter a little bit more often. I think if you really get good at it, you get clever with questions, or win in a long tail niche,
there’s some real opportunities. So I think that, I think that. I think that a very smart
Twitter poll strategy for personalities on
Twitter is a very good place to go, and a consistency to build a cadence and a brand as
the pollster on the platform is the only extreme upside. For everybody else, it’s a nice tactic. So for four to five people in the world, they’ll break out as maybe
a pollster on the platform. And for everybody else,
it’s just a way to like, get a little bit more
engagement out of your audience. Though Twitter is not like
Facebook that engagement then leads to a proxy of more people seeing your tweets, everybody seeing all of your content. Maybe you win on less about
how many people will see it. But people pay more attention to you because your polls made
you interesting to them, and now they’re looking
at all your content. So I think it’s a very long
tail value prop for people. – [Voiceover] Stefan asks,
“Gary, would you rather

“travel back in time to
meet your ancestors, “or forward to meet your future relatives?” – 100 thousand percent
go backwards and meet my ancestors. I’m also the by-product
of being unfortunate in a place where I didn’t get to know three of my four grandparents,
which is on the low end I think so that kind of stinks. I knew two great grandparents,
which was awesome, but they died very early on. Actually, my great grandmother died later. But great grandfather died when we first got here, although I was very close to, to this (mumbles). And so I would go
backwards because I’d love. The cool thing about, I meant they’re both cool, because the thing you look for, it’s all very selfish. You’re like, oh my god,
my great great great granddaughter is so similar
to me, and like does things. But for me, I don’t know,
I like the backwards. I’d like to see like my
grandfathers, to see what they’re like, see what I pulled from them. My great great great
grandfather and grandmother, I’d like see like, where
it came from for me. And so that’s what I would do. Cool. That was it?