#AskGaryVee Episode 100: The Live Show [UNCENSORED]

Gary, I wanna say thank you so much. My name is Vlad. I run a restaurant in Astoria, Queens called New York Dog House.
– [Gary] Okay. It’s a trademark spot so
there’s ways of growing. I’ve been doing that
for three years. Funny that, every time I reach a hurdle I wake up and you answer it somehow. So, I really appreciate
that you’re doing that so, every day you’ve
kind of helped me grow helped our business grow and what I’m having problem
right now is that we’re growing and each part of the restaurant the kitchen, the floor,
the bartending crew they become our gang, they
all love the projects so much so every time I brought
somebody new to the group, they start hazing them (mumbling) – This is gonna be a funny fucking show. There is no India in this. go ahead, keep going. So, you’ve gotta hazing
restaurant, keep going. – [Vlad] It’s starting to sound like,
“Yo guys, this is Alfredo He is joining our crew,
teach him what you know and let’s grow, yes I wanna grow.” So, instead of helping me you know, grow they start fucking shit up for him. – Yep
– [Vlad] He’s like “Yo, Vlad. What’s going on? They don’t
like me what the fuck is going? What am I doing wrong?” – [Gary] Yeah. – And you know the crew that
I have now they’re really good but I’m really good on vibes.
I’m really big on personality. – Let me, let me jump in on right here because Vlad, we need
more than one question answered on the show. – [Vlad] I told you it was
going to be long. – You know, and I think,
I referenced this either in a keynote or recently or maybe in one of the shows where I talked about one of the things that really when I
started VaynerMedia. I was obsessed with this issue,
because it was something that was a huge problem
at Wine Library. At Wine library we also grew very quickly. Grew from like 10 to 150 people and the biggest problem I had, was I don’t know if they haze them. They weren’t hazing them, they were just making
their judgment immediately. Llike literally every employee for like two years within two days. Everybody in the company was like Oh, Ricky McGee sucks crap right like like and by the way, this was
the company at Wine Library that had no training, no on-boarding. Like literally showed up
and you are like go, right. And then you had, right, so? – [Vlad] Very easy going, but professional courtesy, respect
but you bring your own style to it. – Vlad, the way I fixed
that at Wine Library was I sat down, everybody individually when I got to place, where was
not palpable to me anymore. One by one, and I told
them right to their face. That they, they were part of the solution of fixing my issue. They weren’t to go be there. And that was probably the first time, I gave any of them negative feedback, because we were growing,
everything was great, they’re making more money
and everything was great. And I told them, right to their face and then, Vlad, and
this is the tricky one, then I fired a couple of them. – Right in the mouth. I feel, I kinda have to do, even though I love what you did do. I think you just said it,
they are not part of solution. Vlad fire someone. (laughter) That’s it Vlad,
Vlad no more mic. I have got to answer some
questions. I love you, no more. Vlad you’re out, next. Let’s clap it up for Vlad. Just fire someone Vlad, Jesus. All right, let’s keep it going.

– My name Jimmy Fisher, from New York. I’m with twin brothers from Chicago. – I love it. – And our question has to do with him and I working on a
bunch of different projects. – That’s already a problem. – Starting a bar (mumbling) – Go ahead. – Have a digital agency and then do construction consulting – I love it! – Our question is working with AJ, being brothers
– [Gary] Yes. and in a business together.
– [Gary] Yes. Could you speak to us as an example, where you guys have had a overcome that family relationship working
through business challenge. – So, you know, with AJ I
have had a lot less problems that I did with my dad, for
lot of different reasons different personalities,
different parts of the equation I was the number two
coming up in Wine Library. I’m the number one with VaynerMedia, I’m eleven years older than AJ we has started eBay business
when he was nine or ten. So we fought, you know, he
negotiated like that business I remember starting office like 70, 30 but then one day in, he told
me it needed to be 50-50. And so like we fought that out and like had our
fistacuff movements then. You know I think, I don’t, you know, the truth is Vayner was easy because
one the big decision that can cause a lot of problems
was addressed immediately, which was, we made the company 50-50. And even though, I had all
the leverage and I was in the market and the company
was built a lot my brand. I thought, it was important
to start the relationship off in the right foot and
make us equal partners. The truth is AJ has,
AJ is very self aware in the same that I am and he as time has gone on recognizes you know that disproportionate
value that I bring he really does, like he is
being perfect partner to me. AJ is the one in our relationship as we looking at different
business deals, the fund and all the future things. He was one that came
to me and said, hey bro I think that you should
have more of the action as we go forward and in X, Y and Z that takes a lot of humility, that thinks a lot of self awareness, that thinks a lot of things and so I think you know we had our
fistacuffs right like, you know we had
an argument of he was convinced that
clients would not pay us a fourth of what
they are paying now for a monthly retainer. Convinced. And obviously me winning that debate has helped me have some equity with him. You know, but he brings a ton of stuff and I’ve referenced that
through out the 500 questions I’ve answered on this show, he’s brought a lot of value to me. He is massively mature for his age. And a lot of ways like you know, not only plays the straight
man in our relationship but he just, he’s also got
magic and stuff like that as if like he’s a perfect dude. I’m super pumped he’s getting
married in three weeks. And, and my beard is upset about that. But, at the end of the day,
you know what it’s crazy. We’re now five and half,
almost six years in this we’re actually six
years into this venture. We’ve really not had a blow out, blow out! You know, we’re good at
like, we’re close to, like did you guys see the basketball video? Like, that’s what we fight,
as you saw in one little clip. Like, when we’re on the
same team, we’re really good and so we have our moments, but I’m sure the 11 year,
you know, age difference all the circumstances, right? The circumstances make the
pudding as I’d like to say and so like, though I’ve never said “The circumstances make the
pudding” ever before in my life. (audience laughing) – I’ve never said it. But the circumstances have
everything to do with it so, I don’t know if our relationship can project things to you but I will say this, being the bigger man,
and I’ve said it a bunch in every situation it always works. If one of you takes the
lead as being the person when you argue that first jumps
in and says “I love you, bro” and like “fuck this” and whatever. Like it will force the other one to start doing it as
well eventually over time I can promise you that ’cause I sure did that
a shit load with my dad and finally after 15 fucking years, he started playing that game out. So, I think you should consider that. Cool. Let’s clap it up for that question.

– Oh, hi, how you doing, Gary? – I’m from Edison, New
Jersey, your hometown. – I love that, what’s your name, bro? – My name is Alex Romero. – I love it.
– [Alex] I’m an app developer. I’m currently working
on an app called Haptap which is for happy hours. – Okay. – But the big question I have for you is more related to billboard marketing. Are you behind the Tom hashtag Tom Shady? You’re a fuckin’ genius. – I wish I could take credit for that Tom Brady hazing
billboard, but I’m not. But thank you so much for
bringing up that question so that we were able to
talk about it here today. I want the loudest claps for that, man, except for the two Patriot fans here. (audience cheering)

– [Jen] Gary, I’m Jen Lebowitz. From New York originally,
but here with my team of community managers from Philly and my brother from New York. – Love it. – Thank you so much for
the show first of all, it’s awesome, we freakin’ love it. – Oh, thank you. – So, I wanted to ask if, well
I know you hate automation. – Yes.
– [Jen] But you get so big to the point where you’re
scaling your community so much that it’s critical to automate.
– What? – How do you decide what and when? – Jen, right, that’s what
you said your name. – [Jen] Yeah. Jen.
– Jen, why is it critical to automate? – Like if you’re getting
thousands of e-mails a day of people registering you can’t manually write back.
– [Gary] Okay. – Okay, okay, got it. You know, there’s some big guys, let me and this is why this show is great. Let me redefine this. There’s a big difference
between automating your human interaction versus
automating a sign up process or something that can and is
acceptable to be automated. Like, for example, I think it was today I just saw it somewhere in my stream. Like did the President of the
United States sign up today? Right like, like I think
you said, the tweet was on twitter I think Barak
Obama finally signed up and the tweet was like, “Now,
I’m finally really here.” There’s a video made six years ago that you can see where
people got mad at me because I said that
wasn’t really Barack Obama tweeting on his behalf
and that was fucked up because everybody was mad at
Britney Spears for like a day for not doing it and having her manager. And like, everybody was all about Obama and down on Britney at the
time, it’s like, fuck this, Britney’s back, baby. So, I wanted to back up
Britney and I jumped in and made a video, and I was like, do you think Barack’s
really doing this? And everybody was mad at me. So, Jen, I think what
you need to recognize is there’s plenty of circumstances where you need to automate, as long as you are not making
like if your automation email when somebody is signing up is like “Hey, Jack, this is Rick.” Really now you’re getting into that level of like trying to fake the funk, but automation is fine in
a lot of places, not just, I don’t want people automating
their human interaction or making pretend it’s them. You know people get pumped when
a celebrity replies to them, that like means something to
them and when they find out that that’s like Ricky
the PM of that person they get disappointed and
that takes equity away. It’s just not authentic. You see what I mean.
– [Jen] Well, thank you so much. Yeah, that’s really helpful.
– Was that it? – Yes, thank you. – Well, no meaning, I don’t
want a second question but like, are we now aligned like, did that clarify that conversation? – That totally clarifies it, thank you. Awesome, well that’s tremendous. All right, let’s clap it up. (audience applauding)

I’m from Warsaw, Poland. – I love it. Julian, are you the one who
I was tweeting with today? – Yes, sir. – And so, you didn’t even
know it was going on today? – No.
– [Gary] And then we tweeted. – Yeah. – And then you showed up. – Yeah. – Big ups to Poland, baby, yeah! (audience cheering) – That’s the ROI of twitter, fuck-faces! (audience laughs)
– [Julian] (mumbling) – All right, sorry, hold
on, I can’t hear shit. Go ahead, start over, brother. – I mean, I was already in New York. – I know you didn’t fly from
Poland 20 minutes ago, dick. (audience laughing) – This guy, this guy. I get it, I get it. – [Julian] (mumbling) – Start over, start over! – I have a health care company that’s focused on limiting
obesity in America and I’m meeting with all
these VC’s and they look at me and I look like I’m 12 years old and they’re like, you know,
“What the fuck do you know?” – [Gary] Yep. – so, I explained the problem they’re like, oh, yeah,
that’s a really good idea like we all really like that,
but leave it to the grown ups and I was going, you know, fuck you and your receding hairline. – [Gary] Dude, I’m losing
hairs watch yourself. Go ahead. – So, how do I get like
some respect from them and actually make and see eye to eye you know, a little kid whose
tackling a big problem. – [Gary] You know look, I think I think the truth is
that’s interesting to me because I would tell you like,
I have no empathy for you because, this is the
greatest era of all time of kids getting disproportional respect because we’ve seen technology grow and you know, I was looking
at the 30 and 40 year olds in this audiance who were like that we wish we had any we wish we were allowed to do anything but, go grab the coffee 20 years ago so, I promise you like, you’re
getting way more respect the fact that a VC is willing to see you is like, way advanced
compared to where it was five or 10 or 15 years ago? I would say this though and look you need to raise money, right? Like you’re not going to see them to go see their receding hairline, you’re going cause you want their money. – [Julian] Yes, exactly. – I wanna align you on
some respect factor you’re going to ask somebody
for their money, right? so, you know, we’re in a place now where money is flowing so freely but, I would also keep
that chip on your shoulder because that’s great. I love that. The best thing to do and I’ve said this before on this show is sell to people that are willing to buy. To me this second I feel any indication that somebody is not interested you look, I’ll give you a good example if I went on a VC pitch and it
was allocated for 45 minutes. And if you sniffed out that just like they’re out, they’re like out. I would cut the meeting short I want that 30 minutes back, right? So, I’ll tell you that sell
to people that are interested versus trying to get
somebody and sell it to them. I’m never selling to anybody but the market that attract,
I’m selling to you guys you’re attracted to this
content. I appreciate that. I’m not trying to convince anybody else. This is right. I’m just
gonna go out and prove it. You know, so I would first
it sounds like you need money I’ve never gone out and raised money I just do shit, make
money, and then go back and tell you I told you
so, right? That you know and so, for me it’s sounds
like you need dollars but, money is easy. Go find the people that wanna find their “Polish Mark Zuckerberg” take their money and go and execute – [Julian] The thing is I’ve
been here for seven days in New York so I’ve of kind
of had an up hill battle but I know what you mean. – [Gary] Yeah, get it, but like I’m not sure what that even meant meaning like
– [Julian] Meaning like – going into a bar where
they only let me in because I am 20.
– [Gary] Right. – I already get like shut down–
– [Gary] Right. – [Julian] where all the
networking events are so, I’ve actually
been standing outside of like Wall Street firms and like hitting up the people. – [Gary] I think your
strategy was fucked up then. – Probably like
– [Julian] Why? Well, I mean, there’s
two ways to look at it. I mean, your strategy is not fucked up if you hustle to get in the
New York, right from Poland to try to raise money then that’s awsome,
but, then I wouldn’t be whoa is me about that like, dude I fucking work 19 hours a day like, I’ve, everybody’s got struggles. – [Julian] I work 20. – What’s that?
– [Julian] I work 20. – [Gary] Cool, I work 21. (audience laughing) So, here’s what I think I think that you clearly
got hustle, right? – [Julian] Right. – And like, I guess, let’s go backwards well let’s make it a
ask the Polish kid show. – [Julian] Okay. Bring it. – What do you need right now? Money?
– [Julian] Yes. – Cool, money is I think
money is shockingly easy. So, what I would tell
you is I would’ve before I came to New
York and knock on doors I would’ve use the
internet, new thing, and I would’ve e-mailed
people, hit them up on Twitter done different things to try to have much warmer meetings in place. How many meetings did you have
in place when you got here? – [Julian] I’ve had about seven. – So that’s good.
So how did those go? – They went well, but looked at me like I was 20 years old and said this is a way
too complex problem to solve for such a young kid we’ll give the money
to someone who’s older who has more experience.
– [Gary] I disagree. I think that’s what you
want to think they thought. – [Julian] Well, I mean
you told me and I said you know, I’m not gonna say it. – [Gary] By the way, I bet
you that they said that you because a lot of people are
bad at giving critical advice they probably just use that as an excuse. Because, I promise you, I know
every fucking VC in the game and they’re pumped to
give a 20 year old money. They just wanna give it to
something that they believe in. – [Julian] Okay, cool. – [Gary] Cool man, good luck. – [Julian] Thanks. (audiance clapping)

I’m speaking to follow
up with Jen’s question before your follow on Instagram I’m forever indebted,
it was the coolest thing I could’ve possibly asked
for so thank you. – Thanks, man, I’m humbled. – So, my question is Wednesday I’ll be on stage
for the first time at a conference speaking and your keynotes are
particularly special and unique but do you have any
advice on how to go about? – Yeah, getting or how about giving it? – [Tony] Giving your first. I think the reason my
keynotes have worked for me is I just stuck to what, into
the way I communicate right. I think people over think presentations. They are stressful and
there’s a lot, you know. First of all, look, It came
natural to me. I didn’t know. Like the first talk I ever gave,
I was like thirty something right like, wasn’t like, oh,
I’m going to be public speaker. They come natural
to me right, but I think I think there’s another real strong reason they worked for me and that’s because I just talk about what I know. The reason I don’t need slides, the reason I feel very comfortable
doing #AskGaryVee show is I stay in my lane.
I’m pumped, by the way I’m hoping today, I can answer, not sure. Right, you know like,
you guys saw recently with the new Facebook
integration, just I’m using that I don’t ever thought like
so, I would say you know and it is back to the great question from twenty year old from Poland, right? Which is like, you just have
to, you know it’s the same game which is like stick to what you know like I’m, the by the way that
interaction is super fun for me because I believe he’s got a shot I think you need to focus on
the plus side not the down side so, I think you just need
to focus on what you know like, you got us to speak. The problem is, a lot of
people are faking the funk with speaking. Right, a lot of people are I’m an expert before ever doing anything. And so they are, they’re stuck because they’ve got a like talk about their execution, right? And so, as long as you
stick to what your execution is even if it’s, even if
you’ve been billed and billed at a higher level
than you are think you are just stick to what you
know, walk-in with humility. The reason I often, start my
keynotes as you’ve all seen with “How many people here,
know who I am?” I always know that 90%
of the room doesn’t. It always freaks out the
10% that does, right? But the world is big, and
there’s a lot of stuff out there. And so, I would walk in with humility. I would talk about what you
know and I would communicate the way you are most
comfortable in communicating. I’d be crippled right now,
if I had to read cue cards because it’s not comfortable to me. I can barely read and like
that will be a problem. Cool, man. (audience clapping) I’m noticing a lot of
people are not clapping.

– Hey Durrell! – How you doing? – Tremendous. – Hey, Co-founder of Stost
which is P-to-P marketplace for storage.
– [Gary] Okay. – I wanted to ask you about the economy of, the sharing economy. – Okay. – Where do you see it going
in the next five, 10 years? I wanna make sure,
you and I are aligned on the sharing economy term. Because a lot of people are throwing it out on different ways. Give me some examples of
companies or some executions. – Okay, so like Uber. Why do you, find Uber has
a share in your company or Resy is where you about the go? – Well, I was about to say Breathr? – Okay, Breathr, cool. – Basically connecting two people. – Got it, got it! I just want to know, where
you see that industry going?

– Good to see you, my man. – Cheers.
– [John] Cheers. – My name is John Henry. I’m a serial entrepreneur now
just coming off of my first exit and now I’m running an accelerator. So, it kind of puts me in an odd position cause my first company,
my success is predicated on how well I executed
– [Gary] Yes. – And now I was predicated on how well my companies get to execute by the way shout out to Shawn I went to Vayner/RSE last week – Awesome
– [John] got to stop by. – Great. – But can you give me some
advice on what to focus on with my companies to make sure that they go out there and kill it. – Yeah, listen, I really
struggled with this transition from being the entreprenaur
at Wine Library to investing after I made the
first three good investments Facebook, Twitter and Tumblr, where I was really just
trying to make money and I was like these
are the best companies. When I then started investing
for real which is interesting

– [Archana] Hi, Gary,
– [Gary] Hey! – My name is Archana, and
I’m a relatively new follower but I love your work, thank you so much. – Thank you so much. – I’m the founder of a company
called Happy Heart Kid and it focuses on making activity kits for teaching kids different values. – I love it. – And one of the things we say is that entreprenaurs need a lot patience. – Yes. – And then the second
thing is that you know, whatever it is you can
market a shit product. – Yes! – I just started this company
and it’s relatively new. so I’m kind of stuck
between those two positions I actually got samples for you here. – Thank you. – And I was wondering if you
want to try it with Misha cause it’s perfect for her age and I also know that you
have invested in a company that is very similar. – How similar?
– [Archana] Faithbox. – Because if it’s competitive
to something I’ve invested in I want you out of business. (audience laughs) – [Archana] (mumbling) – Got it, got it. So, yeah, look, first
I have to text the CEO of Misha’s activities
named Lizzie Vaynerchuk I know my role, but of course,
I’d love to check it out I’m thrilled and thank you
and I appreciate the hustle which is the biggest reason
I’ll probably check it out. And so is there a question there or were you pitching your product? – [Archana] I was actually,
I brought it here to try and give it to you, I know that you are going to another event but kind of wanted to make
sure it gets to your house so you can try it. – Yeah, you’re really getting
into very granular terms. (audience laughs) – (mumbling) be able to see me, but I’m actually holding it up. – I appreciate it, I’m sure everybody who is watching this can see it and so, I think, yeah, I’ll
definitely get it home. I appreciate the hustle, I love the pitch and I’m going to the Mets game tonight for a business meeting as some of you know and I’ll definitely get
it home, don’t worry. I’ll give it to Stunwin
cause that makes me laugh. All right, let’s move on. (audience laughs)

called Brick Fest Live. We run live Lego events that attract tens of thousands of people. – Fucking love that
– [Chad] (mumbling) – Yeah, that’s cool. So, our mission is inspire,
educate, and entertain you have the next
generation of lego builders because, you know, ’cause that’s the – Cause it’s a big fuckin’ industry. – Yeah, and it wires your
brain to problem solve. – No question.
– which is what we’re all doing. – Yeah.
– [Chad] Right. My question is actually more about what you do with this show and the people that you have
around you to support it how much of their time is spent on you as opposed to other things. – All their time is spent on me. – Okay. – The entire team that’s mixed in is all a part of brand
Gary team, all of it. So, some of them have
worked at VaynerMedia within VaynerMedia before
and we plucked Steve you know, India, you know Alex plucked out of the machine on to the team and others have been, you
know, cold hired just for it Zak, Andrew, DRock, Staphon for it. – That’s awesome. ‘Cause we started actually
on a YouTube channel – Yep. – Where, you know, all
the production was us. – Yes. And that’s how Wine Library TV
was, but with this I have so much more
scale and as you can tell what I’m doing is I’m
producing so much more content off the show for Medium
and all the distributions so, and I’m learning through these guys as they are actually now doing it. DRock’s right over here,
Andrew is Meerkating, India is taking photo’s. What I am learning is what does a production company look
like for a human being? – Right, what does it look like? – Which I think Fuckin’ rad, you know, and I think that there’s
you gotta understand there’s, you know, as well as I am doing there are a whole lot
more successful people, wealthier like they are
that top 3% of celebrity that are way grossly over
paying their PR people, their managers, their
boy from around the way that they are taking care
of like all that stuff that I think creates really
interesting business model of the future because I do believe, and you know this every single
person is media company, I believe that cold. And so, not only am I producing, not only my giving back to a
community that’s been in place and growing but I’m getting
to learn the infrastructure of how I would scale this if
I wanted to do it for LeBron. – Awesome. Thanks bro!
– [Gary] Cool.

– What’s up? (mumbling) 1,700 on Meerkat. Hey, Meerkat. I love it. Cool. Let’s keep it going. Hey. – Chris Green from Massachussets – [Gary] Hey, Chris. Congradulations 100 episodes
of #AskGaryVee. – Thank you, man. Shout out to DRock for that hustle video one of the greatest
videos I have ever seen. – Let’s here it for DRock! (audience cheering) – You can talk about the hustle, you just said two questions ago you can make any company successful, I know you believe that, we all believe it but when you can do so
many different things when your hustle can turn
into so many different things with so many opportunities today 2015 how do you chose what to do and what’s your greatest opportunity ’cause to do what you are doing? – This is the part that I’m not great at. You know, many around me would argue that I’ve done a poor job in selecting opportunity cost because of the earlier question to the gal that pitched
all the stuff of you know, I’m playing such a long, my vulnerability and I think I said it on one
episode, but I am not sure. My vulnerability is that I was too patient and I left the prime years on the table by giving back too much by leveraging too much, by doing non scaleable things too much and so it’s something, you
know, I turn 40 in November and much like when I
turned 30 and freaked out at Wine Library, and
started Wine Library TV I think I’m forcing the narrative ’cause I think it’s convenient. But I’m definitely feeling weird. I’d be lying if I wasn’t. I have been spending a
ton of time on you know, I’m sure I don’t really recall this, but I actually do recall it. I remember thinking
like all right 30 to 40 is going to be the years where I lay down the foundation
to buy the New York Jets. All right, and so, you know, I’ve definitely been
like, you know 40 to 50, like this is it, right? And I’m sure when I get to 50,
I’m like this is really it. You know, but, I’ll be honest with you I’m not sure that I am the
best guy for this answer because the truth is I
like non-scaleable things I love doing stuff like this. Like you understand at some level and I think people will
eventually figure this out about me, and I think a lot of people here probably do recognize it. I disproportionally like
people which will then probably ultimately not allow me to
maybe squeeze out every dollar but I’m still going to
be much happier for it. Like this show, like I’m
going to watch this show. Wait, hold on, let me just talk to myself. You look terrible. (audience laughing) – That was me talking
to my 90-year-old self. Like these things, it’s funny
when I come across somebody tweeting out like an episode of Wine Library TV from like
2006, like I do a ton of stuff that on black and white don’t look like the smart opportunity cost
play, but they are the things that make me happy as a human being and just hustling for the cash so that we’re buying the Jets is only one part
of the equation for me and so I think from a business sense I leave a lot on the table from a life sense, I’m happy
with my allocation of my time. I’m happy that I get together
with former employees that I love so much, even
though everybody around me will say “We need those 15 minutes “for these 700 other things
that need to happen.” I don’t care. And so, I think that you know,
I think the way I judge it is how it feels in my
stomach and my heart. Not my brain. (audience applauding)

I’m from Staten Island. First off I want to say,
you know, props to Gary he just brings like this
energy and this inspiration to his speaking and that’s
just like unprecedented and I just want to thank
him from the bottom I’m here dude, I’m right
here man, I’m right here. Thank you man, Thank you.
I know, I know you guys. It’s very meta up in here. First off, I spent little bit
time working on Wall Street. in the financial industry. And, I know that industry
is kind of like trapped like a lot of old ways of doing things. And, I think they’ll get really hit hard by a lot of the electronic
training, platforms. But on the same token I think there’s a lot of room for like one on one communications
with your FA and your broker. and just form someone
coming from that industry how would you apply your – 10 minutes. – and your teachings or
something like that in industry? So, you know it’s funny
to be watching you, ask that question with Mitch, I don’t know if you see in front of you. Who I thinks execute, you know literally my answer to your questions, go hang out with Mitch for 15 minutes and have a coffee after this. I think, it’s super easy. Technology is the gate way
drug to human interaction. Period, end of story
and believe that like, like we’ll be robots eventually,
I firmly believe that. I’m not joking. I fully believe that. Now, it’s in my, own mind I
really hope I don’t see it, because it’s weird like
I think, like brain twist like it’s crazy to think that, like I’m in the hard core robots, like straight up, you
know like, but until then, I think that there’s
plenty of room for that. I think the problem is there’s too many old school folks that are like, nothing beats the hand shake
and one to one meeting. And they don’t use the technology, it’s much like the way I branded you know Andy sitting here.
Andy does a lot of quant, you know growth hacking like
build the audience stuff, like I think that, I relied too much on just branding content. If I could do Wine
Library TV all over again the show be 50x, the success it was, cause I did nothing right from a tech stand point distribution. It was just word of mouth,
PR, it just crushed, quality content wise, but you know, with technology in
place, you should use it and so I think that, of course,
there’s human interaction, of course there’s content like this. They can play in every sector. Obviously there’s legal ramifications in that world, but all of them have I think the more interesting question is, I think there’s far more of the reverse to be honest with you. I
think there’s far most, more of the emerging trend of people, that there are still in power places that they’re realize those tech. They can scale them and bring
them to different level. Cool.
– [Joesph] Thank you, Gary.

Yes, sir. Founder of Aspire. Aspire is a productivity
community for millennials. We’re trying to get
millennials, Generation Z to be more productive– – Love it. – So, I know that you work,
16, 17, 18 hours a day. 19 hours depending on
who says they work more you work more.
– [Gary] That’s right. – So, – 25 hours a day bitches, – So, my question is
especially for my audience how are you that productive? How do you do this every single day? – Well, I think we have
to define productive cause it’s interesting to
Garrett’s question, right? Like, you mean how am I actually physically executing that many I would argue that I am not
so outrageously productive. – So, I guess the first question–
– You know what I mean? Let’s break it down. – I guess the first
question would be what is your definition of productivity? Is it hustle? Cause every time I think
about productivity, I just think about
– [Gary] I think results. – You know, like when I
think about productivity I think about results, and then I think about short term results
and long term results. Like, I feel like the #AskGaryVee Show was a productive venture because I am very humbled right now that all of you came here today and it makes me super duper happy, right? I can also think it’s productive
because multiple companies have now paid me instead of
going publically speaking because I can’t make every event they’ve actually paid
me for a custom version of the #AskGaryVee Show. So, that was productive, I get
paid a lot of money for that. That seems pretty cool, I like that. I also think it’s productive
because my next book that comes out in February is
going to be called #AskGaryVee and the whole thematic
around it is that so that’s going to be productive so there’s a lot of
different ways. It depends on how one defines productivity number one. To me, it’s the output, and
so you guys heard insight into another thing, right? This seven person team
is giving me a blueprint that I’m pushing against
to try to figure out a bigger business model. I mean, look, my marketing
activity, for Wine Library was productive because I
grew my family business to a big business. It also became the output of my learnings that became the foundation
of my “personal brand” which became the beacon
to building the fastest growing social digital agency ever. Right, like so, like I’m always I’m doing things that people feel are not scaleable in the moment that I find to be very scaleable if you are willing to look at them in five to 10 year window. Got it?
– [Mina] Yeah. – Was it productive for
me to take that meeting with Chris Dessy when he randomly e-mailed me and said “Hey, will you take this meeting?” And I said sure, which
then lead to a 15 minute I’m just going to pay
forward to this kid moment which I love to do because you never know. Well, this time I didn’t
know because it lead to he being one of the early
employees at BuddyMedia. Which was a company Mika Lazzaro had and I will tell you that
lead to free office space for VaynerMedia when we started it. In the ocnference room at BuddyMedia it also lead to me giving a quote to Mike Lazzaro for BuddyMedia where he gave me warrents to his company which later sold for a billion
dollars to Salesforce, so I made seven figures
on a quote to a website so I called that productive
for that 15 minute meeting. But, it also lead to a friendship that has become the core
friendships for Lizzie and I and this Saturday night
I got to spend time with a very small group for
his oldest son’s bar mitzvah and the speech that the son gave and the speech that Mike gave is something that’s engraved in my heart for the rest of my life, I’d call that productive, but then there’s a
billion 15 minute meetings that I take where the kids a piece of shit and nothing good happened. So when you play it in a net net game I think the people are over
thinking their at bats. Right? And I think intent matters, I think people are trying
to be too technically sound they are not allowing for serendipity. and serendipity is where
all the magic is my friends. All of it. (audience applauding)

and I know you love wines
so you know my country– – Of course.
– I read about you a lot, and what I like is that in one of your videos you say one is better than the zero.
– Yes. – I love it. I love these words
and I always do this. – I think that’s one of the best videos. Staphon, let’s hear it
for Staphon on that one! (crowd cheers) – So, I believe in the same so. – [Gary] Yes. – This way I say I’m holding
the food business today – [Gary] Okay. – And I believe in healthy eating so, my question is if
I target New York City as healthy eaters and
healthy eating city in the future it might be right. I know I will have one or more followers. One is still better than zero,
but should I go in this and should I create some
social media content in those terms and which it should be like, video or deals or blogging or stuff. What do you suggest?
– I understand what you’re saying. – Let’s take a step
back, hold on to the mic. What are you actually doing? What’s the business actually you do? ‘Cause that will dictate the answer. – All right, we have a product
start up with my friends and I’m working at a restaurant. – Got it. What’s the product? – So, the product is a
Georgian recipe well modernized for the American market. – Interesting.
– I mean, the retail market. – Is it an actual like food? – Yeah, it’s a food.
– [Gary] It’s a food. – It’s dip, you know. – Like a humus? – Yeah, like a hummus, but
we are much different. – We’re much better
than hummus. Fuck hummus! Okay. – (mumblling) (Gary laughing) – So, are you asking about
marketing that product? – No, I’m asking about
social media term? Should I go into social media and create some social content about healthy eating
– [Gary] No. – No
[Davey] will it be successful? – You should make content
about your product. Your product
– [Davey] Yeah, of course – well that’s it, there’s not of course you just fuckin’ asked me about some fuckin’ food shit in New York. Your product, focus on making
content around your product and around the lifestyle of that product but not for the sake of New
York City health enthusiasts. Right?
– [Davey] No. – (mumbling) Your so small. Like you can’t worry
about going that abstract. Nobody knows, there’s
not a single person here that knows what the fuck
you are talking about. They are like Georgian Dip,
you mean Georgia like Atlanta? No, the former fuckin’
Soviet Union fuckers. You know, so you know what I mean? So like, you have to understand
like nobody understands you have to educate, it’s
kind of like, you know, I don’t if this, I left Russia young, but like when I was growing up we ate a ton of pomegranates.
– [Davey] Yeah. – Right? But nobody in America ate
Pomegranates in the ’80s. Like my friends would
come over to play Legos and they’d be like what the fuck is that? You know, that’s not an apple. You know, like we ate pomegranates for years, and years, and years. Before Pom juice came and pomegranate became like, you know a Pinkberry flavor so like, I think that you have a lot of educating to do. Like I don’t know what
you’re talking about and I was born in that area. I don’t know what you’re talking about so, I think that you need focus there, you’re going too abstract, and
that’s a good piece of advice for a lot of people
like way too many people back to I said it before,
because it’s just so important. How many people here know who I am? 90% don’t, people make
way too many assumptions they think they are bigger
than they actually are you know, and it’s fine,
it makes people feel good. But like for as much ego
and bravado as I have 24 hours, 25 I think I
can build any business I’m always grounded in reality.
I think you need to focus on building a story around your product. – [Davey] Thanks so much.
– You got it, man. (audience applauding)

I’m from Queens. I’m co-founder of a brand
of vodka called Pruv. – Are you a Jets fan? – I love the Jets. – Are you telling the
truth cause that felt soft? (audience laughing) – No, I absolutely love the Jets. – I need you to name
two offensive linemen. – Two offensive linemen? Could I talk about Wide
Receivers or Running Backs? – No, dick. Because “people that love a football team” know the offensive line. – Should I have meant to say like? I like, I like the Jets.
– [Gary] Respect. (audience laughing) – It’s given that you’ve
started your career with Wine Library
– [Gary] Yes. – I wanted to see where do you
see the biggest opportunity for innovation for Wine and Spirits brand in the market today? – So, look, you’re going into, first of all, I like you already because that’s ballsy to go into vodka because vodka is past it’s trend which I actually think
begins it’s next opportunity. Two, it’s crowded. Three, it’s really, really
financially intensive. You need money. Right, so I think you know, the nice thing is this falls perfectly aligned
to the world we live in. Right, like you being
part of this community, that’s your only prayer. Your only prayer is to know
what’s going on Meerkat. Your only prayer to win is
knowing what’s going on Yik Yack. Right, and all these things. So, I think place to
innovate is in story telling it’s not about huge billboards anymore. It’s not about going to wholesalers and giving them tons of
dollars for their sales people to kick in the store. It’s about creating a grounds well, but you’ve got to create content and you’ve got create
it in relevant places. You’ve got to find micro-influencers there’s a ton to be done,
but it’s a tough game, man. It’s a real tough game. – It’s tough and I guess
one of the episodes that you said kind of
clearing out the cave – Yes. – before (mumbling)
– [Gary] Yes. – That’s something that
we’re trying to do is just go where other brands are
not going to right now. – 100%, there’s a ton you
need to become the vodka of like elderly Lego builders. (audience laughs) – Like you’re gonna
have to go super niche. – We’re going more
towards like dance music so like EDM influencers,
everybody is there dick face. (audience laughs) – What are you talking about? You’re finished you’re out of business. Next. (audience laughs) – Let’s go up here. We’re going to where other people aren’t. right, like EDM. That’s it, you’re out of your Mike.

– How are you? – I’m good, how are you?
– [Gary] Good. – All right, I’m a personal trainer in a recent grad here
in the upper east side of New York city.
– [Gary] Yep. – I have you know, lot of
internship experiance at agencies full service marketing agencies. I love it. I crave it. I want to get back into it.
– [Gary] Okay. – Now, what is a fundamental skill that you find a lot of entry
level marketers lacking that you feel they should
take advantage of it. – You know it’s funny, it’s
not how I think about it to be honest with you,
it’s a good question I understand where you’re going with it. I’m not worried about what you don’t have I’m more worried about what you have. – Bet on your strengths? – 100%. You know like, I’m not gonna
waiver from this stuff, right? This is what I believe in. And so, you know, I don’t know because, it’s not how I even process. What I want to know is, you know look your passion for craving
it might just be enough. You know, there is a
lot of different ways. Now the truth is, a ton
of people have passion. So, passion and another
skill more interesting passion and two skills or but, remember skills come in two forms you went and formed it or
it naturally comes to you. Right? And so, I think
the question is looking I would tell you that you’re
looking to get back in the game If you innuendoing to
applying to the VaynerMedia I think what you need
to do is walk in there with the honest truths,
that are you as a marketer and maybe you went over
that process through the work ethic because it feels like
something you can control. But, maybe it’s a DNA thing,
maybe hardwork is a DNA thing I don’t know, you know you got to go in there with the truths spend all your time talking
about that and move forward. Zak, as a designer
sitting in front of you had natural speed,
qualities as a designer. And that’s why he’s so great for me because, and that’s why
he’s so great for me because, he bring so much value to me because, we’re fast. I’m exact, we need to redesign
the entire 40 page website and I need it in an
hour, he’s like “Cool”. You know, like that you know You know, and for other people
they think that we’re crazy that it has to go through
process and triple check and I respect that, Bowmen that’s the original, they
don’t even fit, the Bowmen – Question for you
– [Gary] I love that. Got it (mumbling) I love the, he’s flashing
baseball cards behind. I got it. He’s totally
hacking the system. I love it. The Jordan upper deck card
– [Man] These are all for you. So, I think that’s it. It’s not what I’m looking for it’s you going in with what you got. – [Mergim] Okay, thank you.
– Cool, man. Pass the mic.

– Well I’m sorry, I’m
just being respectful. I love you so much for
when I asked to you clap you said go fuck yourself, Frank Thomas so like, I appreciate – Go fuck yourself, sir. – Yes, I got it. Go ahead my man, what’s your name? – Tony Cohen,
– [Gary] Tony. from couple of miles up the block – Awesome. – My son, I got Michael Corleone. I got dragged back into an industry that I didn’t want to get into. – Okay. – My 16 year old son is in the UK who I’m proud to call a
drop out cause it’s genetic – I get it. – Got into direct sales industry and I’ve trained I don’t know how many thousands of thousands
of people are in it. But they wouldn’t have a family. So, it’s like the velvet glove and a fucking hammer
in the other hand. – Yes. – It’s a bit tougher with the son I’m saying you know, you
going to this meeting? I’m going for a bike ride and while I’m being polite and nice being a good father he’s on
the other side of the world deep down I wanna smash my
fucking head through a window. Where’s the balance there? – You’ve worked with family, I never have. – You know, though I’ve
worked up and kind of parallel like I watch my two kids
now, and start projecting this world. I don’t know, man, look my big thing is very similar
to the same question he had I mean, I’ve no interest in
imposing my will on my kids. All I’m going to do is listen where you have a disconnect is if your son’s curious why
it’s not working out so well or why he’s not making more or why it’s not so awsome that’s the tougher conversation when you got really like just
splash some cold water on him because you’re going bike riding when everybody else is
going to the sales meeting. You know, that’s me but, I don’t know I don’t think I’m ready
or prepared to give advice it’s about child, because
it’s a different kind of love it’s a different kind of system. I feel great about giving
advices being the child I feel great about being the sibling. But, for children right now, I don’t know. I can feel what I’m projecting which is look my kids are
gonna be really well off and I can’t expect, I
can’t fake environment so, I don’t expect on deep first of all. I don’t expect anybody
to be as hungry as me. Let alone my kids who are going to be upper eastside rich kids, right? So, I need to I’m not sure. I know we have to go, I know I got it.