for Pencils of Promise and
documenting my daily videos on YouTube, what other
jabs could I use so that I’m not just right hooking for donations? – Hey Bren, as a proud board
member of Pencils of Promise, I want to thank you personally
for your adventures. You know, the jab, content
wise, obviously even this little question had a great
content, beautiful views, India was really taken aback. And so, let’s just show
India being taken aback— – Wow. – And so, that was amazing, and so– The jab that I’m looking
for from you, you know, you didn’t take this biking
adventure for kicks and giggles, obviously the charity component is in you, but it’s not the only thing,
people always do things that are selfish to them at some level, so you want to create
video content and document it. Maybe you’re a documentary
thing, you know, you’re using this great thing
you’re doing as a global jab to maybe bring you awareness
to an opportunity in the future. I want you to take a step back
because I think you’re gonna do all the jabbing right,
right put out good content on Instagram, and SnapChat,
and Facebook and different native, you know, The Book,
“Jab, Jab, Jab, Right Hook” respect the platforms,
and put out good content. The one thing that I think
is missing from a lot of people’s repitouires when
they’re in this world, is the listening, the bionic ears
of what Twitter search is. If I were you, the other jab,
you can do at scale, is to go into Twitter search, and
search people who are talking about Pencils of Promise
and then jumping into their conversation, and
not jumping in and saying cool that you raised money,
like “Oh, I raised $48 for “Pencils of Promise in my school
book fair, fourth grader.” Tweets, right, or the
mom of the fourth grader. You don’t jump in and say
cool, “I’m doing this, “watch this.” That’s too much of right hook. You jab within the listening, oh I like that. You jab within the
listening, and so what you do is you jump in there and
say, “That is phenomenal.” And just by you interacting
with that person, they’re gonna maybe look
in your profile and then they’ll see your latest 3
or 4 Tweets were around this content, and then you’ve
really double jabbed into the funnel of that donation, right, you jabbed within the
listening. You jabbed with the content, that
became the gateway to the donation, or whatever
you’re trying to achieve the awareness, so a shit load more
Twitter searching, I think would be a tremendous opportunity.

– Hi, it’s Tanya Mercer,
and the question is about Facebook videos. In one day, I posted a Facebook
video that got 2,500 views. It took me that long
to get that many views in one year on YouTube. Do I continue with YouTube,
or should I focus on Facebook? – Tanya, great question. First of all, I want to
make sure that you got 2,500 views and not 2,500 impressions. So, I need you to pause, go back and look at the impressions numbers
and the views numbers, because that’s where people are getting a little bit confused,
tactically, practitionarilly, in the trenches on Facebook. The answer to your question is both. Like, you should be making YouTube videos, you should be making Facebook videos. Most of the content should be the same. You’re able to, if you edit,
you now have the luxury of these tremendous
athletes, and they can edit and do some screenshot previews, and do some more things
that are native to Facebook, more native to YouTube. Your call to actions to
share can be different. There’s some nuances, but I have a feeling if you create a very effective
pre-roll and post-roll that are both native to
Facebook and YouTube, the answer’s both, because you never know where somebody’s gonna see you, and then it allows you to pop. One view on YouTube
could change your life. It could be Oprah. – [Voiceover] jxkdrums asks:
“What advice would you have

a young woman to brand herself on YouTube if she’s worried about privacy
and security for her family?” – Dana, that’s a tough
question for me to answer because I’m acutely aware that
a lot of practices that I do, I would struggle to
execute if I was a woman, and definitely, the thing
that I spend a lot of time on this lately, serendipitously,
I’ve been in a couple of meetings with a couple
of friends, that are what I would call, very attractive
girls, and that becomes– Call it whatever you want to call it, that becomes a whole nother variable. And so women have it different. I’m thrilled for people to leave comments, and I know they will, and say, “No…” Yes. Women have it different,
African Americans have it different, Latinos have it
different, context out there is different. White males
have certain advantages. And putting yourself out
there, as a woman, leads to dudes being dudes, what I
mean, dudes are jerk offs, and they’re scum buckets,
and it’s just how we roll. Don’t be mad at us, we
were given chemicals that made us want to be
hunters and we just don’t know how to handle that 94% of the
time, I’m in the six percent. What I would say is, carefully. I’m petrified to give an answer
here because if one deems into an uncomfortable situation
for you, but I think, look– I think there’s different
levels, I mean, the fact– Here’s a good example, it is
very hard to find pictures of my kids on the Internet, right? And your question actually
has your child in the picture. I’m not calling you out
for that, I’m saying, clearly you have some comfort level of putting yourself out there. This is not an answer for
me, or for anybody else, this is the answer for yourself. But what I would tell
you is to be careful, but to recognize people are good. The number one underrated brand in the world is human beings. The mainstream media
spends all of its time telling us about the terrible
.01% of us, as humans. But the truth is, it is
stunning, in the world that we live in now, where
everybody’s putting out their information, where they
are, how they roll, who their relatives are,
how empty their home is. Remember when Foursquare came
out, and everyone was like, “Oh, everybody’s gonna rob you”, because– Let’s put up that article,
I’m gonna find it. Put it up here. This was an
article that was literally written, google right now like “burglar Foursquare robbing your house”. Everyone’s like, “Oh, you
can’t check into places because people are gonna
know you’re not home and they’re gonna rob you.” Ludicrous. You found it already? – [India] There’s something
called please rob me. – Yeah, please rob me. It
doesn’t happen because 99.999% of us, who are watching this
show, living in this world, are good people. So, look, I’m
not giving you advice on this because I care way too much
about the health and wellbeing of your family, and I
care way less than you do. So you need to roll your
way. But I will say this, people are good. It’s stunning how
many more bad things can happen to you by percentage
than the stalker that’s gonna come to your house and hurt you. It is far riskier to drive
a car than 99% of the things people talk about around social media. That’s just my context point
but I will not give you an answer because when it comes to family, everybody has to make their own decisions. – [Voiceover] Jonny asks,
“Any tips on giving

– [Voiceover] Mike asks, “How can I market a
video and rank on Google if I do not want to utilize YouTube? But willing to invest time and finances.” – Mike, this is an awkward question. The first thing that pops in my mind is, why don’t you wanna use YouTube? I’m trying to make conclusions here. Maybe you want it to be behind a paywall and get subscriptions? The energy of this question is off to me. I can’t wrap my head around why you would not want it on
YouTube in a world where, that is so much ‘by
accident’ business in there, because there’s so many eyeballs and you can SEO for it. You’re trying to SEO the video on Google when YouTube is the
number two search engine in the world and video
is native towards it. Again, every spidey sense is. Is that you wanna charge for it, which you can still do on YouTube and block it, like, you know, like, block it, like, there’s, this is off, brother. I’d love you to follow up
and give me some rationale, because I can’t find much. Somebody help me here, is there anybody got something for me? – [Steve] Unless he’s got some moral objection to YouTube. Google is the same company. – Maybe you hate YouTube and you’ve got a moral objection to YouTube, but Google is the same
company, you’re right. I can’t make this
connection point, and, boy,

“rarely mention YouTube in
your digital recommendations “despite the one billion
active users per month?” – And this is a great question and I’m really glad you asked it because it allows me to address this head-on on the #AskGaryVee Show. The reason I don’t
mention YouTube a lot and didn’t have it at the bottom logo of Jab Jab Jab Right Hook,
DRock, you can show it, is a really interesting
thing that I’ve thought about quite a bit. Which is because I’m making a mistake. And, you know, boy, do
I hate talking about that stuff. You know, here’s what I think happened. I jumped on YouTube so early back in 2006, wrote Crush It! in 2009
about how YouTube and video would make a lot of people famous, a lot of stuff that’s happening now. And in a weird way, I think that, you know I jumped to Viddler in 2007 so I didn’t see through the YouTube thing, that was a mistake as well. I think that it’s a foregone conclusion in the back of my mind that I have YouTube on a pedestal that is even above everything else, maybe besides Facebook, and I just haven’t done a good job. As a matter of fact one of the reasons I started the #AskGaryVee
Show is to get a little bit back into the YouTube culture and so, honestly, I think that the reason I don’t mention it and dig into it and push it harder is
because I thought I’d figured that out and
kind of pushed that out with Crush It! and was
so associated with that. But that wore out in 2011 and I’ve just done a piss-poor job of
continuing that narrative and it’s a hole in my tool belt in the way that I communicate. Obviously I take it seriously, and so, you know, the reason I don’t mention it is because I’m making a mistake. – [Voiceover] Yash says,
“You changed the intro music.

– [Voiceover] James asks, “What are your thoughts on
podcasters and YouTubers “building a business
model around donations?” – James, great question. You know, it’s a trend
we’ve seen for a long time. I saw bloggers do this back in 2003 using PayPal as a tip jar. Right, there was a, you know, this has been a thing that’s
been around for while. I think though, as the
evolution of the Internet is happening, much like the
reasurgence of podcasts, I see this model in a
world of post-Kickstarter, becoming more of a trend. I definitely see it as something
that I won’t do for myself because I’m just using my
content as a global jab, but I could see myself that if
it was the only thing I did, if I was only this, right? If I was only the character that I am when I put on the podcast
and the show, meaning, when I say character, I
want to define that for you. Meaning, this is what I
do for a living, right? I put out my marketing thoughts. Like, I’ve had my career. I don’t wanna be a practitioner anymore, I don’t wanna run this company. And I just wanna write books,
speak, and put out the show, I would probably go
with that kind of model because I need a sense of
and a source of income, and more importantly, you start realizing, and this is a great piece
of advice for all of you, no matter what you do,
sell cheese, put out shows. Whatever you do, and a lot of you do a lot of different things,
real estate, you know. That 5-10% that most
give a crap about you, boy! The VaynerNation, boy! That stuff really matters,
and a lot of times you can rely on them because
they’re getting value. I have been blown away, humbled even, by the amount of people who have commented over the last seven to 10
episodes saying things like, “Man, I’ve come to realize
I’m really into this show.” Or, “This is my best part of my day.” Or, “This is when I get
motivated,” like, you know, it starts becoming valuable. And then I can see the kind of, it’s a hedge against
I’m charging for this. It’s kind of like a guilt move, but it’s also like a support me move. You know I think it’s a
very viable kind of attack. And if you’re considering it, or anybody here is considering it, you know, if you have
enough mass of loyaltists, you can actually make it valuable. You know, if you only have seven people that give a crap about you
and they give you $10 a month, you’ve got 70 bucks a month. Not gonna necessarily crush it that way, but if you’ve got a real big audience and you can get that
5 -10% to really support, there’s some dollars behind it. – Hey, Hunter Walk from Homebrew.

– [Voiceover] Troy asks, “I
work in two different spaces. “How do I use social
media platforms so that “I’m not confusing my audience?” – Troy, this is a very simple question. You adjust to the platform at hand. So we’re very detailed on this show. For Twitter, the way
you don’t confuse them, if you’re talking about
two different things, I’ll, uh, business and
wine talk is you create two different channels and you
have an @winelibrary account and you have an at
@garyvaynerchuk account, Gary Vee, and that’s what I did, or
you just become so branded in both that you feel
comfortable being, kind of, a renaissance man or woman, and you can go that route. But you have to react to the platform. So on Twitter, you just
create two different accounts, and you promote through them. On Facebook though, the
targeting capabilities allows you to just be yourself and
talk to people that act, you can plan, to people
that are 25 to 45 that are into wine and you put out a wine content, and they will like that, and you know, 22 to 27 that are into
podcasts, and you do that, and then they want you
to talk about that thing, so Facebook gives you the
flexibility to target. You know, Twitter does not. And so you’ve gotta adjust. YouTube channel, do you have
two channels, do you have one. This is something we’ve talked about ’cause we wanna chop up
every answer into a question. As a matter of fact, let’s link
up the first one we put up, right the tennis thing. One here. And so, you know… The real answer to this
question, Troy, is you’ve gotta adjust to the platform’s
capability to drive home the fragmentation or
the one channel process, so you go place by place. Pinterest, you can create a board, right, you can have an account, you
can create different boards and on certain boards
you put out content about whatever the hell you’re doing, and whatever the hell you’re
doing that’s different, so you, Tumblr, you can
create a bunch of different kind of, blah, blah, blah .tumblr.com, so that gives you flexibility. So I’m giving you very detailed
answers here, my friend. It’s not super hard, you have
to have the right strategy per the platform based on
the flexibility of that platform to deliver the story. – [Voiceover] Michael asks,
“How do you define hustle?”

– [Voiceover] Paul asks, “We get like five views on our video, “three of them being from us. “How do very new and small channels “gain a following when
people don’t interact?” – Paul, nice ratio on your viewership because from Wine Library TV I had a similar thing and it was my grandma and mom, so, I know that world. The reason I was able to build up my channel back in the day and now as well, though I have a bigger base now and you can argue with that, is the quality of the output, right? I mean, at the end of the day, how are you gonna find traction? There’s two ways. One, you can put out great content, that’s what I do. Two, and I don’t know
if that’s what you do, maybe you stink, so we need to talk about that. Two, you need to biz dev. Show this man. Right, so, I’ve done all my biz dev my entire career, but, I’m getting stretched so thin. So, Alex DS is gonna come in and start doing biz dev. So, when I see something from a tweet from one of you, and you want to distribute this content on your page, that used to go to my inbox and it would disappear, or the new WineLibrary.com and there’s wine content there, and I want to get that distributed ’cause you have a food blog, and you’d hit me up on Twitter, that would get passed on. But now, he can capture that and biz dev. So, it’s about biz dev. You now, don’t have
anybody talking about you ’cause you have five views, and all those things. But you need to biz dev in reverse. I’ve been lucky enough to have a 20 year well-executed successful career, so it comes to me, I
deserve it. It’s capitalism. You have not done that yet, but you will, hopefully. I want you to. I want to
look back at this video and be excited that you did. When I didn’t have that, I had to biz dev. When Wine Library was
Shopper’s Discount Liquors and nobody gave a crap, I walked around the neighborhood and knocked on restaurant doors and said, “Can you put these flyers on your counter, “for a 20% off coupon
by the case of wine?” I hustled. You, my friend, need to hustle. Number one, the variable
is your creative. No matter how much you hustle and sell and put out flyers, Steve, and put out flyers. Podcast listeners, that was Steve playing something in the background, I apologize, he just
doesn’t have any manners. I was on a big point too, Steve. No matter how hard I hustle, and put out flyers and made it happen. When people came to Wine Library, if we didn’t have a good selection, if we didn’t get good prices, if we didn’t have good
customer service, we lost. So, the two variables are, can you biz dev, can you make it happen or are you willing to hustle? Do you realize that we can’t be romantic, that, we’re just gonna
put out an awesome show and it’s all gonna work out. Bullshit. What needs to happen is you have to put out an awesome show and hustle your face off 15 hours a day to get people to care. That’s very different
than spamming people. That’s very different
than going on Twitter and be like, “Watch our show, “watch our show, watch our show.” Even in a world where you don’t have a huge audience, you have a way to bring value to somebody. If you can figure out how to do that, and then leverage that value for them to give you what you want which is exposure, you will win. It blows my mind how many people email me every single day saying, “Gary, can you tweet about my show?” In a world where I’m such a hustler and such a biz dev guy, and such a wanter to give
to people on the rise, and none of them ask
what they can do for me, or do something for me. Like, where’s that video,
where’s your video show saying “Hey, we want to do like “five custom GaryVee videos.” In our world, we’ll give ’em to you, you can use them as assets and then maybe you can give us some love. No, because people think about themselves and how do I get views. And what the whole world is predicated on when you’re doing biz dev is, can I give that person
51% of the value of the situation. Because if I do, then they’ll say yes and then I can get 49% of the value, and that’s what I do, day in and day out, and day in and day out. And that’s why I continue to win in a world where people
want 100% of the value. You wanted this question answered ’cause you wanted an answer and you were hoping that you could get on this show
and get the exposure, right, for your channel. You know what?
I’m gonna be a good guy, DRock link it up, there it is. Can’t you do stuff
within the YouTube world? There you go, you got some views. Now, bring some value.

– [Mayanmurfee] Ben asks, “What do you think about
recent Omnicom advice to move 25 percent of ad
budgets to online video?” – So for the small businesses
or the entrepreneurs, Omnicom is a big kind
of conglomerate agency in my VaynerMedia world these days and they do a lot of what’s
called working media, the dollars you spend for distribution. Not to create content. Something we do a lot in social channels but not on TV, print, radio,
all that kind of stuff so I just want want to set the
stage for that question. The thing that scares me with that general kind of statement is that when people think of online video, they think about spending five, 10 percent of the overall budget, let’s call it 100 thousand dollars, on the video production, the quality, the stuff and 95 on the distribution and then what they spend on, and maybe up to 80. Maybe 80 to 90. Let’s say 80. I want to be polite here
today in San Francisco because it’s got a little
bit more of a polite vibe than New York. Of that 80 percent, they pounded in right hook form. What does online video
mean to most people? Let me just explain what it means. It’s pre-rolls on YouTube where people tab out and don’t actually consume it. You go to espn.com and a video pops up and takes over 30 seconds of my time which pisses me off. And so what I’m most worried about when I hear people allocating and it’s part of the bigger story which is that people talk about moving TV budgets into other places. My problem is I actually like
live television commercials more than I like banner ads on websites and pre-roll video that’s blocking the user from doing what they want. So this isn’t about
traditional or digital. This is are you bringing value and when I hear move from television and put it into online video, what I know is going on in
actual practitioner world is people are spending
that money on online video that is annoying customers and putting it in places
where they don’t want it versus putting more
percentage of the money on actually creating great video and then figuring out a more native way to distribute it. That being said, Facebook dark post video native to me is a very attractive option, especially if you’ve been seeing it, the audio doesn’t play but if you’re into it, you click it. And so that’s my overall thought, which is that in theory it’s great that we’re moving traditional dollars here but I see a lot of people
misplaying digital. – [mayanmurfee] Laura asks,

– [Voiceover] Danami asks, “Why are you uploading
the episodes to Facebook “instead of attaching a photo “linking to your website of
the video or using YouTube?” – The reason I’m posting this
video in Facebook natively is because I fancy myself as an expert or someone who at least
wants to be one day an expert in really understanding things like, you know, what the book was written about. Can you get it back there, DRock? – [DRock] Yup.
– Jab, jab, jab, right hook. A lot of you read it. You know that I care about being native, being platform specific. I am seeing data that shows me that if I put the video
in natively and upload it versus linking it to
YouTube or my website, about 20 to 30,000 more
people see the video. I care about them seeing the video. I don’t need to feel good about
where my traffic comes from. I don’t need the vanity of
having more YouTube views. I don’t need to see my
website getting more traffic because I’m gonna sell ads on it. I want people to hear the
answers to the questions. I’m playing the long game. I want to bring value. The more people that see it,
the more value I’m providing, If the feed natively is going to allow me to reach more people, then
that’s what I’m going to do. – Hey Gary, how’s it going? – Just wanted to say
hello and ask you this.