my question is about the new Fountain app. I recently became one of the beta experts in the fashion and beauty part of it, and I wanted to know your thoughts on people using video to ask questions and do you think that they will
pay for it to ask questions and have them answered by an expert? Love your answers. Thanks, bye. – Dawn, this is a tremendous question with a very important answer. I think that people will pay for anything. Let me say that again. People will pay for anything if they perceive it has value. If there was an #AskGaryVee Show in 1967, and I’ll be like, “Hey, groovy cats, “it’s the #AskGaryVee Show, “really excited, ho, Dawn
you’re thinking like, “will people pay for water? “Are you, that’s totally
far out, that’s, no way.” That would be the wrong answer. What happened was Poland Springs, and I’m sure plenty of people long before Poland Springs
I’m just not educated, on the early days of the water industry, people came along and convinced people that bottled water had value. I mean, you go ask your grandparents. Here’s a little fun weekend challenge. Go ask your grandparents
what they first thought, if they can remember,
not ’cause they’re old, just like if they can remember, what they thought about the
idea of people paying for water. Think about how you feel. Steve, how do you feel on the notion that, I mean, I don’t know if you know this, but you have, at certain times, paid three to four dollars
for a bottled water at an airport or some scenario. You absolutely have done it. What do you think about that? – I paid three dollars for a water in Central Park the other day. – [Gary] And? – I was really unhappy about it. – Yeah, I mean, it’s a
absolute brain twist. People will pay for answers even though so many people
are watching right now, you have a free show here that
you don’t pay for answers, from somebody very qualified,
thank you very much, but I do think people will pay. Now, are you good enough? Have you built up enough brand equity and have you created the
perception of the value to your answers to have
that be the case for you? And more importantly, how
many unicorns are there to be able to do that? How many people have built up
enough historical execution, and have charisma and ability to answer? How many Jack Welches, how many Mark Zuckerbergs,
and then more importantly, the people that have
actually pulled it off have to be in a very
interesting part of their career or enjoy it. I love Q and A so much that I have to do this
show for me for happiness, not for the ROI on the time. I’m sure it’s building audience, there’s a lot of good variables, sure it’ll be a right hook
with the #AskGaryVee book, but the truth is, the amount
of money I’m gonna make on the book is shorter
than if I did six speeches, so it doesn’t make sense mathematically and so a lot of people
that would be good enough to pull off having people answer for them would never want to do that as a business. Like you know, so I think it’s an interesting challenge. What I would say is
there’s probably, uniquely, a hundred to 10,000
people that look the part, similar, to be very honest,
with as much humility as I can possibly say this, similar to me that can probably pull it
off to a meaningful scale. My intuition is, there’s a lot of people that can get eight people to
pay to answer their question, but that’s not real. – [Voiceover] Zac asks,
“What three questions

– Andrew asks “Do you plan
on embedding Facebook videos on your website instead of
YouTube videos, and is it more beneficial to do so if
you’re not monetizing?” – Andrew I’m a big fan of Facebook video, hence the whole rant here early on. We put it up on YouTube
and I clearly just threw my right hook to Facebook. Funny thing about me is, my actions always speak
to where my strategy is. That’s an interesting
insight I care less about the perception of having 20,
50, 100,000 views on Youtube than I do about getting
the Facebook virality that that ecosystem creates. I’m a big fan of it because
the truth is the virality that Facebook allows you is
greater than the virality that YouTube allows you. And I think when you’re
not monetizing virality, the ability for it to get
shared and new people to see it, the VaynerNation just
helped me so much and I asked for even more, I want people
to see this because I believe it’s a good piece of content
for me to be a first look at me because it’s really an
essence of who I am. It’s a good first look, it’s a
good first impression for me. It’s also very well produced. I’m interested in people seeing it. And right now, Facebook
feels like the right place to send those people so yes,
I would be and I recommend and I think you should,
everybody should be very serious about embedding Facebook
videos into their pages in lieu of YouTube at least
for nothing else than context. You may want to go back to
YouTube for whatever rationale because it’s a very important
and very powerful platform as well you may be going into
the new subscription product they have maybe a million
different things and reasons to do it but here’s
what I don’t understand. You know what you’re getting
from Youtube from last decade. By not tasting what Facebook
could be bringing to you is just a mistake in overall strategy. – Hi Gary Lori Greiner
here from “Shark Tank.”

– Gary, it’s magician and
corporate entertainer, David Ranalli here. What’s the deal with
Facebook’s video push? Do you think they’re going
to become a monetized video platform? And what does that mean
for people who are starting a YouTube show in the
coming weeks like I am? Thanks. – David, it means that, first of all, to answer your question, yes, it means for people
starting YouTube shows, they should seriously
start considering starting Facebook shows. Now that is people that
actually have money, right? Because where Facebook
video gets really valuable is when you start spending
$200 to $500 a day targeting audiences because
you can target at a level we’ve never seen before. And so you know, look, I
think Facebook is a massive, it’s already a massive
competitor to YouTube. YouTube should actually be concerned when you layer the data. Listen, I keep yelling about this. The data, the data. The data that Facebook
sits on top that allows you to target against creates
an ultimate machine. And you know, I’m spending a ton of time, I’m looking at Andy. No I’m not, I thought that was Andy. I’m trying to look at
Andy K right now, my team, who grows audience with me, and Facebook video is at
the top, the tippy top of our concern. And I think now that
they’re showing view count and now that they’re
embedded, one of the reasons I like using YouTube is it
shows perception is reality, how many views. It builds brand. Now that I can do the
same thing with Facebook, my intentions are to
maybe even switch some… If you ask me if my primary
embed was Facebook video over YouTube video six months from today on Gary Vaynerchuk business
videos, I would say yes. Think about that. So it’s a huge, huge deal. It also, I think, competition
breeds innovation. And so I’m excited because
I think YouTube gets scared a little bit here. Google gets scared a little bit here, and we’ll actually see
better quality innovation come out of YouTube because
they’ve been pretty stale for a half decade in a lot of ways. And I think that they’re
going to both push each other. Now you’ve got live streaming video. Video is king, and we’re living some of the picture revolution, right, Instagram at the forefront. But I think video still
has a long way to go, and we’re living through
it, and I just think there’s more upside, more
in both categories actually. But I think Facebook
video is probably grossly underestimated by the far majority of this audience right now. I think the upside is enormous. I myself am paying a
ton of attention to it. You know what that speaks. – [Voiceover] Michelle
asks, “What’s your take

“You’ve done two long-format web shows, “in a world where gurus
advise keeping online videos “short and sweet. “What gives?” – Chris, a couple of things. First and foremost, it’s
always very dangerous to listen to the advice
of online marketing gurus. I think what gives, is very
simply, something that I think is the right advice, which
is quality trumps everything. Right? And so, I remember in 2007,
being flown out to Mountain View in Sunnyvale by Yahoo and
Google to try to figure out what gives with Wine Library TV. Now remember, this is eight years ago, trying to figure out why
my show was doing so well, even though it was long. And so the real answer was quite simple. Quality is quality is quality. If I’m able to put out a 15,
20 minute, 30 minute show, and I can captivate and hold the audience, well, then it has a chance of doing well. If I can’t, then it won’t. I mean it’s not super complicated. There are plenty of shit 14-second videos. There are plenty of waste-of-time,
never-get-off-the-ground, one minute shows. You will watch a three-hour
Avatar, because it’s good, you will not watch a 15-second commercial ’cause it’s crap. So the length is not the
variable of the quality. As a matter of fact,
to break DRock’s heart, neither is the sound, or the
lighting, or the production, it is the message, it is the
message, it is the message. I’m telling you, it’s the message. Now, DRock has come into my life and made everything much better. So I do respect the
production more than I did in 2006, ’07 and ’08. But the truth is, for the fist pump that he just put out behind the scenes, the bottom line is, if he
wasn’t dealing with this kind of quality, all the
production he put out still, wouldn’t, matter. – [Voiceover] Paul asks,
“Can you provide insight into

– Hi, it’s Tanya Mercer,
and the question is about Facebook videos. In one day, I posted a Facebook
video that got 2,500 views. It took me that long
to get that many views in one year on YouTube. Do I continue with YouTube,
or should I focus on Facebook? – Tanya, great question. First of all, I want to
make sure that you got 2,500 views and not 2,500 impressions. So, I need you to pause, go back and look at the impressions numbers
and the views numbers, because that’s where people are getting a little bit confused,
tactically, practitionarilly, in the trenches on Facebook. The answer to your question is both. Like, you should be making YouTube videos, you should be making Facebook videos. Most of the content should be the same. You’re able to, if you edit,
you now have the luxury of these tremendous
athletes, and they can edit and do some screenshot previews, and do some more things
that are native to Facebook, more native to YouTube. Your call to actions to
share can be different. There’s some nuances, but I have a feeling if you create a very effective
pre-roll and post-roll that are both native to
Facebook and YouTube, the answer’s both, because you never know where somebody’s gonna see you, and then it allows you to pop. One view on YouTube
could change your life. It could be Oprah. – [Voiceover] jxkdrums asks:
“What advice would you have

and I’ve got one question for you What is your advice for musicians looking to establish themselves on Instagram? I know you’ve talked
about it on Twitter before but I love hear your thoughts
on this specific platform Thanks, my man, keep up the great work. I like this young hustler,
there’s something about him. I’ve seen this video before
I’ve seen him interact a little bit there’s something about this kid. I’m just saying it now on the record so I can be writer with
another prediction, Staphon 17 years from today this kid is gonna have some juice. You know, I don’t know
up in the music world but like I just can feel it. Anyway take that and run with
it kid. It’s good momentum. You know, I think it’s
15 second videos, right? Like you just did, I’m
pumped that you made a video and the answer is predicated
on the communication format. I think for Musicians to
over index on Instagram it’s gonna have to be around the music I think the 15 second video format works I think using the right hash tags is the way to be discovered I think reaching out the other Instagram influences in the space matters. So, hitting people up finding, you know, a ton
of Instagram people are putting their e-mails in there. Now a lot of those people are getting compensated financially and, you know, I’ve no
idea of your finances, but I’m going to be prejudice or assume that on the younger
side it’s not unlimited. But again, back to like this maybe this is the theme of the show. There’s probably a ton
of Instagram hoochies a muscle dudes, who’ve
huge, huge followings. That you can hit up and say look, I’ll make you 15 second theme song or something for your world if you can give a little
love to me in return. If I were you and man, am I pissed that the internet wasn’t around when I was 14, 15, 16, 17, 18,19. I mean it was around but, normal people not straight up nerds The internet itself, is
basically 20-years-old. And I know there is some
nerd in the background like, “Oh, actually 1959.” I know (bleep) but I mean
when normal people went on. I really, really think that I think that I would spent
just 17, 18 hours a day hitting up people via
e-mail on Instagram accounts going to explore, finding some people that are popular hitting their accounts seeing that they have
over 100,000 followers and just pounding them
with e-mails saying hey I make music, I’ll make some music for you I’m looking for exposure,
but just we very up front don’t try to trick them
like if we’ll make a song and something interesting can happen. How many beverages does a man need? – You asked me to get coffee. – Oh okay, Mike got me coffee too. Double fisted, what? And so, you know that’s
the route I would go You need as much exposure as possible You’re in an Instagram community
get into the trenches. A lot of those people
who look for money they won’t say yes, but I’m telling you you’ll get four yes’s
for every 800 e-mails and for lot of people listening that’s a lot of time for four yes’s but, the truth is what’s
the alternative, losing? – [Voiceover] Jaime asks,
“I have an Instagram niche account

“Gary, how long do you spend
creating a single piece of content? Do you focus on video because
it’s more natural for you?” – Lean, this is a great question,
and really ironic timing. So, obviously you know,
from 2006 to deep into 2014, every piece of content that
came out came out from me. Then, we started building
this amazing team, and so, I assume you’re
asking about my content. I don’t think about it at all, meaning I have religion
of Thank You Economy, Crush It and Jab, Jab, Jab, Right Hook, and I execute off of that,
clearly comes from me. Weirdly, insanely that we’re
doing this question today, because last night, I started
using Twitter’s new video product, where I can reply within app, and so I’m replying a lot more with video and so, when I was putting
out content to put out, it was video first in mind, because I thought that was the best way that I could communicate. The reason you’re seeing so much more Medium and GaryVaynerchuk.com
written articles is Steve and India helping
me transcribe these things into written form. So, I think that for me, I did think video first, but it was hard to execute video first. For a while, back in 07, 8, 9, I’d had a flip-cam with
me and I would tape stuff, kind of that whole process, now I can do it right
from the Twitter app. They made it available for verified users, so if any of you are verified,
you can go check it out. And I assume they’ll roll
it out for everybody soon. So, I don’t overthink it. I think way too many people overthink it. We’re living in a culture
where kids are growing up overthinking it. Every 14-year-old girl on the planet is taking an Instagram photo
that’s taking her 47 minutes because she needs the lighting just right, and then if it doesn’t get enough likes within the first four
minutes, she’s taking it down. I have the reverse of that rigor. Mike and I were working out last night, talking about how much I’ve leaned down and all these things, and then we were talking
about people commenting, and I was like, yeah, of course, because I would take literally take the most unflattering
pictures of all time, I could care less about lighting. I don’t even understand how– I think only this year, I realized, oh, the lighting’s got to come this way versus me being in the light, right? I really, really don’t
care about the angles and things of that nature. I care about the substance. I know I’m pretty. (people laughing off-screen)

– [Voiceover] Mike asks, “How can I market a
video and rank on Google if I do not want to utilize YouTube? But willing to invest time and finances.” – Mike, this is an awkward question. The first thing that pops in my mind is, why don’t you wanna use YouTube? I’m trying to make conclusions here. Maybe you want it to be behind a paywall and get subscriptions? The energy of this question is off to me. I can’t wrap my head around why you would not want it on
YouTube in a world where, that is so much ‘by
accident’ business in there, because there’s so many eyeballs and you can SEO for it. You’re trying to SEO the video on Google when YouTube is the
number two search engine in the world and video
is native towards it. Again, every spidey sense is. Is that you wanna charge for it, which you can still do on YouTube and block it, like, you know, like, block it, like, there’s, this is off, brother. I’d love you to follow up
and give me some rationale, because I can’t find much. Somebody help me here, is there anybody got something for me? – [Steve] Unless he’s got some moral objection to YouTube. Google is the same company. – Maybe you hate YouTube and you’ve got a moral objection to YouTube, but Google is the same
company, you’re right. I can’t make this
connection point, and, boy,

and I’m a marketing consultant. I have my own blog, but
I don’t do any podcasts or videos, basically anything
that involves me speaking. That’s because I have this
terrible Russian accent and I’m worried that it might
hurt my trustworthiness. Do you think this is
something I should worry about or people from US don’t
care about my Russian accent as long as I give them tons of value? Thanks. – Thank you, Tim. First of all, clearly I
might be dramatically biased because you sound like all my relatives. That Russian accent is so endearing to me that made me feel at home. I think the … Look, do I think there
are certain Americans in the American market will hear that and jump to conclusions? I absolutely do, let’s live in the world we actually live in. Current events in our society prove that. There’s a lot of things
still grounded in our society that maybe many of us wish
that wouldn’t be the case. Do I think that people look at accents as a sign of inferiority,
not as much intellect? I absolutely believe that to be true. On the flip side, I think, Tim my friend, you’re looking at the negative. What about all the people
that who do have accents, by the way a crap load? Let me tell you another thing. As a marketing person, you’re
speaking to entrepreneurs. Do you know the far majority of pure entrepreneurs
and who have that hustle? Many of them in this amazing country do have accents and so
I think you’re looking at the negative instead of the positives. I do also believe that there’s enormous, and I believe the
VaynerNation is a big part of this, because look, the way I roll is something that a lot of people don’t think is the right way to go. I have too much bravado, too much cursing, too much oomph, too much all of that, and so I think it’s
massively important … (laughing) Nice work. I like watching A-time. He loves getting on the show. This time, I’m just really enjoying. I’m enjoying. He doesn’t like it as much when I know which was a big victory for me. I really think that people need to recognize that there’s pros and
cons with everything. My intuition is that if you
think that you can communicate through video or audio podcast, then that is something
you should invest in and that you should not
worry about the market because the market will come to you if you believe that you’re
actually good at it. Unless, you’re not. It comes down to are you good at it. Look, you clearly want to go there because you just made a video question and you got the exposure here. I’m sure you’re probably even using The #AskGaryVee Show
as a little test case, but don’t let the
VaynerNation who’s all going to jump in here and say “Do it, Tim, do it.” You’re part of this community and they’re going to build you up. The real answer is,
once you start doing it, do people give a crap and to me, the fact that I know based on your actions that you want to do it, the bigger answer to your question is go and
do it for the next 100 days and then figure out was it a prejudice or preconceived notions that didn’t allow you to have the upside and then you adjust and that’s the real answer, my man.

puts out a lot of video. (bell ringing)
– Ha, the ding. – In Episode Eight you
said it was important to put up daily content,
so my question to you is, if you were a realtor, what kind of daily video content would you produce? – So that was a tremendous video. Let’s all at the VaynerNation
pay attention to multiple things, including he was wearing
the R.O.I. of your mother T-shirt, the fact that
he dinged the jab-jab-jab in the background, a random man walked by in the background, which is a reference to some of the stuff
we’ve done on the show. If you’re listening on the
podcast, I highly recommend you go to YouTube and watch this episode just to watch this video,
’cause it was tremendous. My answer is very simple. If I was a realtor, the
thing that I would do more than anything is actually review the area around the places where I sell homes. Let me explain. If I’m selling homes in
Millburn, New Jersey, I’m putting out a daily
piece of content reviewing the school, then I’m interviewing
the individual teachers if I can get access to
them, then I’m reviewing every local business, the
Subway shop, the wine shop, then I’m interviewing
literally people that have lived in the neighborhood for 50 years. I’m putting out content to
make you romantic around the stories in the area, because
people pick them for utility. What I mean by that is,
convenience of transportation, how quickly from the
office, but they also pick because of the school
systems, and there’s a lot of data out there on that, but how about making it a little warmer and interviewing Miss Robinson the third grade teacher,. And then obviously kind of
the amenities around it, the playground, the best stores. I remember a realtor
telling me that people moved to Short Hills because of Wine Library. I thought that was cool. It felt like such an anchor to that area. And so what I would do is daily content on the 20 mile radius or 10 mile radius around the area where you sell the homes. The stories that are tucked
away in the businesses and the school system,
and the iconic neighbors that have been around forever, those stories are the narrative
that will create emotion which will be on a tipping
point scale, on a 50/50, may be the thing that tips
someone to buying your home. – [Voiceover] Sean asks, “Gary,