in the house having a little Gary Vee party over here. Wanna know, what do you
think about Twitter polls? The engagement, monetizing them, drop some knowledge on me. – (laughs) First of all,
the best part about Rob, is no joke, that literally felt like. Rob I’m gonna make a prediction. You watched wrestling as a kid. (laughs) That was literally like a wrestling promo. Rob’s like, this Thursday
night at the Civic Coliseum, Gary Vee and I are gonna throw down some Twitter polls. I think Twitter polls really work. I’ve been getting a lot of engagement, two or three that I’ve tested. It’s very simple.
Humans are basic. They say like, do you think this person should me president, yes or no? They click the button,
the engagement is high, monetizing them I think
is a long tail play. You’re not gonna monetize them, Rob. Twitter will monetize them,
it’s on their platform. More engagement, they’ll
run into their metrics for you, for me, for
others, for all of us, tt’s an opportunity to engage our audience on Twitter a little bit more often. I think if you really get good at it, you get clever with questions, or win in a long tail niche,
there’s some real opportunities. So I think that, I think that. I think that a very smart
Twitter poll strategy for personalities on
Twitter is a very good place to go, and a consistency to build a cadence and a brand as
the pollster on the platform is the only extreme upside. For everybody else, it’s a nice tactic. So for four to five people in the world, they’ll break out as maybe
a pollster on the platform. And for everybody else,
it’s just a way to like, get a little bit more
engagement out of your audience. Though Twitter is not like
Facebook that engagement then leads to a proxy of more people seeing your tweets, everybody seeing all of your content. Maybe you win on less about
how many people will see it. But people pay more attention to you because your polls made
you interesting to them, and now they’re looking
at all your content. So I think it’s a very long
tail value prop for people. – [Voiceover] Stefan asks,
“Gary, would you rather

“to improve women’s underwear. “I’m scratching my own itch, but
know nobody in the business. “Advice?” – So India, you and I
worked on this one today we saw this tweet, I sent it to you, you went to go reach out to her. She deleted it, what did she say? – [India] She said oh
yeah, I just deleted it, but I’ll put it back up right
now if you’re gonna pick it. – (Gary laughs) I love it. Mike, this is starting to
get good, look at that. – [Mike] Yeah I know, thoracic extension. – Um, one more, we’ll just bend this out. Rupa, I think that this answer is actually the answer to your question, which is, you don’t know me,
hey Rupa, you don’t know me! You don’t know me, and you tweeted at me, and here I am responding to
you and giving you feedback, in the same way that you can go and map all 700 executives in the industry and hit them up on Twitter and say hello, I’d like to talk to you
about my business idea, and literally three of them will say yes, two of them will cancel on you, and one out of the 700 people, and if you think about three
to five minutes per engagement, three minutes to write the engagement and kinda to check it, and
then maybe four to 10 hours of research of who those
700 executives are, that you need for marketing or production or the retail world, right? Like, as you’ve tried to, (laughs) this is so, this is the most, this is way up there with
ridiculous things that I’ve done. I’m so sorry to the Vayner Nation. I don’t know what I decided, I
don’t know how this happened. Anyway, I think that um, I like take my workout serious too. So, I think you have
to go and reach out to, and so I’m telling you
that you’re gonna get to one person, maybe two, by spending 80, 90 hours of time, which scares
way too many of you off. The problem is, what’s the alternative? The problem is, what is the alternative? When you’re at the bottom
and you’ve got nothing, you’ve gotta scrap, it’s like me and Mike when we first, now I can use this, now I’m gonna start using this gym. When we first started here 16 months ago Mike told me to do this,
this, and I couldn’t do it. I couldn’t do it! That’s how at the bottom physically I was, and then we just
systematically did things. That whole thing when I
was like this is good, literally 60 days ago I
couldn’t do crap with that because we hadn’t worked
on that flexibility. So, anyway, what you have to do is you have to find the 700 people and you have to go and get them. And I would use Twitter,
LinkedIn is a place you could use as well, the problem is so many people spam on LinkedIn you get so much more upside on Twitter especially if you don’t
just like spam them with the first move, you know,
jab jab and right hooking. Woops, I use the wrong, anyway! So that’s it, put in the work. Put in the work! – [India] Shawn, I was asked to fill out-

“Structure a 2015 resume to
stand out and sell yourself? “Would you make a video?” – So I’m not a big fan of resumes. I think, interestingly
enough, if you’re required to use a resume to create your
opportunity, you’ve lost. I think 2016 resume is networking. I think a way better way to get a job is to create relationships. I would start tweeting
at 10 to 20 taste-makers, influencers, important
executives within the industry. You want to get a job in
PR, I would follow 40 to 70 major PR executives, top three
PR executives at Edelman, Hunter PR, those kind of
things, Weber Shandwick. I would follow what they
would say, I would interact with them, I would request
for a five minute coffee, one in every 60 of the would say yes. Networking is the new resume. If you’re relying on a piece
of paper or a cheeky video to break through, that means
that you have no leverage before you’ve walked into the room. Leverage when you walk into the room on the interview is the key. Being hired before you walk in is the key, and I think there’s a huge
opportunity to do that. There’s an unbelievable
phenomenon going on on Twitter, which is that you can
literally get to anybody, and there’s some percentage of chance that they’ll actually
want to engage with you. So the 2016 resume is the networking, fooled you Staphon, is the networking that you do before you
walk into the building. Yeah, Ty Guy likes that.

I work for Lauber Imports in New York, and I am a master sommelier hopeful. I wanted to know your opinion on the future of the master sommelier in reference to the proliferation of social media, bloggers, powerful wine
critics, et cetera. – Great question, Dana. Dana, I think much of what’s
going on in this episode? Things have their moments, and right now, because of the movie and because of this show coming out, like people are paying
more attention to somms, and I think you’ll have more
people get into the game. We have way more. I run into somms and people that are aspiring to be
master somms all the time because a lot of them started
watching Wine Library TV when they were in high school or college which makes me feel very old. Getting on the 10 year anniversary
of the show in February which is insane. And so I think that, I think there’s gonna be a moment here for the next 36 to 60 months that it’s gonna be cool
and respected more. I mean look, if you were a
chef in the 1970s or 80s, you were the help in America. Now you’re a celebrity. So I think there’s gonna
be an amazing opportunity. I think the bloggers and
the social media things and things of that nature are just gonna amplify the awareness of somms. I think somms have a lot of
opportunity to review wines. One thing I wanna do, as a matter of fact leave in the comments
if you wanna do this. I wanna start sending somms
wines from Wine Library and have them review on
the hundred point scale and using those. I think their opinions matter quite a bit, and so I’m looking for more
democratization at Wine Library on shelf talkers, not
just Parker, Spectator, ya know Galloni or me. I want like somm of X, Y, Z establishment. So I think that’s one thing
that I think you’ll see more of. So I think there’s gonna
be a nice half decade here of more money for you guys and gals for events and private
tastings and, you know. When I was doing Wine Library, and I was doing private
tastings for people, I was the help. Like, I was a retail store owner that I would come to your
house and I would pour. I’m a bartender, right? And yes, I gave my thoughts a little bit. When I became Wine Library TV Gary, people paid me $5000
to come to their house and be the star. It was just a little bit of a shift of exposure and repositioning. No different than Bobby Flay compared to the best chef
in 1970 in New York City. Help versus celebrity. I think master somms are about to go through a really nice half decade. – [Steve] Alright, next
we have Jane Lopes.

“What the hell.” – That’s a really good point, Kylie. I saw that question,
too, come through social and I wanted, I mean,
I dodged that (laughs) as quickly as I could. That’s a shortcoming,
I’m not doing a good job. I’m really screwing up
Instagram, ‘specially. I’m not happy with myself. This is a lazy, and I never
talk of myself in lazy, I’m doing a poor job. As a matter of fact, I’m gonna fix this. Team, we need to get our shit together. I need you to help me here. Can we get, like, seven to 10, we did this once and I
didn’t execute on it. This is the second time around. We need, I need to understand
better what hashtags I need to be using on Instagram. I just don’t have the time
to put in for the homework. Find the white space, not the ones, not “entrepreneur” because that has a lot. Like, what’s the long tail version. Kylie, great question. India, great job of asking the question. This is a shortcoming. You know, I, like any other human, go through the ebbs and flows
of not doing things well. As a matter fact, I don’t think
I handled my personal brand all that well up until
the #AskGaryVee Show because I was so busy executing. This one’s even worse because
I’m actually doing it. There’s no reason I shouldn’t
be adding four to seven strategic hashtags per post
for discovery of new people. I just need to get better. It’s a lack of practitioner execution. One that angers me that
we had to address it and maybe even ruined my week now that this has been exposed. (everyone laughs) No, listen, it’s a great question. This is one of the few times,
and this hurts my feelings, but this is one of the
few times I need to say, “Don’t look at my behavior. “Do it the right way.” You need to be using. It’s a free discovery
tool in these channels. I think I’m mailing it in,
specifically on Instagram. So, what the hell is,
I’m dropping the ball. And that hurts.

– [Voiceover] Sarah asks, “How can a consumer
soft goods company “capitalize on the exposure of
being in a department store “this holiday season?” – Sarah, great question. You know, a couple things. I think Twitter search is incredible, so anybody mentioning a Macy’s or a Sax or a Bloomingdales or any of the store that you could be mentioning, anybody that mentions it, anybody that mentions it on Twitter, for you to jump in as you as a human, or as the logo of the company, and engage with them. Not for the right hook,
you know, but find a sweet or clever or interesting way to mention that you’re there, you know, you could literally reply,
like, somebody says, ‘Going to Macy’s to shop,’ you could literally reply of like, ‘Oh, have a great time, we
love them, we now are there.’ You know, like, just like, or, like, our new home for the holiday season. If you stumble upon us, let us know, or you make it cheeky and fun and you say, hey, take a selfie with
one of our products and we could do something cool, and then you do a random contest. Depends on how much you wanna go from right hook to a jab, but I would
mix in the acknowledgement. Even if it’s as simple as, like, we’re happy to be there,
too, have a good time there. We’re so thankful for them. You know, something a
little more self-depricating and appreciative to the organization that gave you distribution, but I think Twitter search
is probably number one. If you have some ad
dollars, I would run it against fans of that organization, a lot of people follow
these department stores for their coupons and deals
on Facebook or Instagram, you can run some ads against them because you know you’re there. If you have a small test around zip codes, if you’re in 13 locations, you can run ads amongst people that are most likely to buy that product depending on interests within a one mile radius of that store, because you know they’re
probably going to that store. So there’s some tactics you can do there that would be an, I would use it for content, like, if you or any of your salespeople or anybody in your organization, or just you, I would buy inexpensive plane tickets and go to different stores and take pictures with the products, showing that you’re hustling in Texas and New York and San Francisco, so that could be a cool thing for content. You could make some Periscopes, live from, like, you know,
it’s a very proud moment. I’m planning on doing
some really cool shit with my book’s distribution this year. I think I’m gonna go to a
lot of Barnes and Nobles and bookstores and just sign them and leave Easter eggs and, like, I’m gonna pick a page in the new book, whatever’s a white page,
and I’m gonna come up with codes that if you email me and take a selfie that you
actually bought that book, that you then win,
like, DRock for a year. DRock, you’re gonna
work for somebody else. You know, like, stuff like that, like cool stuff like that. So, I think there’s a lot
of clever things you can do. Those are just a couple that
came off the top of my head.

– Question. Twitter Moments. – Jesus Christ, calm down, guys. – Now that Twitter Moments
is a week since launch, exactly one week, what
are your initial thoughts, and do you think this is their attempt to take on Snapchat Live Stories? – I think it’s an absolute
Snapchat reaction, though I have a feeling they
were working on it before, which I think is the problem
in itself at Twitter. I think the last five years,
they’ve been slow to innovate. So whether it is a reaction to
what’s working for Snapchat, or it’s always been in place,
they’re both bad answers. I don’t think it’s some
great, unbelievable thing. I don’t know how much
you’ve looked at Moments. As a matter of fact while you’re all in the show.
– [Ben] They need Periscope support.
– [Gary] I don’t feel like the Moments stuff has been
that compelling of content. which I think scares me. I don’t think, if you’re
not compelled to watch it, it doesn’t matter where
it is in the UI or the UX, the content has to be right. It feels like a slapped
together, random skew of different videos and
pictures around a theme with weak editorial
curation at this point. I think if they can get that down, it’s like being a great programmer, right? NBC wins when their lineup is
the best in the 80’s and 90’s, and I think what Twitter needs
for that to be successful is somebody who really
knows how to curate content at that level. For me, it hasn’t hit the mark, and I’ve gone in there a lot already. I think the UI in the
app is very important. It’s work that’s maybe
go in there quite a bit. But I haven’t been
compelled by the content. And the thought of brands
integrating in there, in the same way that I don’t
think Snapchat’s right move is these 15 or 10 second video ads, I think that that’s gonna be
the more interesting part, which is back to the last
question that Sasha just asked. A 10 second video that’s
just like, “Eat Extra gum,” is not as interesting
as what we saw there. I think that’s gonna be their
problem because, don’t forget, they have to build a business around this. So far, I’m not super excited about it. What about you? – I think they need to
add Periscope support. I think that would make
it a lot more compelling. – Why? ‘Cause you’re gonna be
going through a Moments story, and then you’ll see something live, and that will captivate you to stay? – Yeah.
– [Gary] I think the problem with Periscope is, most people
suck a doing live video. – Yeah, but I like the
behind-the-scenes, intimate, sort of rawness of Periscope. It works out nicely that that
content lasts for 24 hours. So do the Moments, so I think
the timing works out too. – Cool, I’m sure they’re debating that. Thanks for your question.
– [Ben] Thanks, man.

“from politicians begging for money. “How would you do better
if you ran for president?” Hashtag ready for Gary. – Yeah, I mean look guys. We’ve addressed this multiple times. If you’re new to this show I
will never run for president because I wasn’t born in this country and if I can’t have the top gig I’m not playing the game. How would I do it better? Easy, it’s the whole thesis of all 148 episodes of this show. It’s all about depth, not width. Like, nobody’s winning the random I’m going to blast you with email give me 20 bucks game buy my stuff game. The blanketing and
hoping and praying versus the depth is the complete
misunderstanding of how to sell. I think oftentimes it makes sense to me that politicians are bad at this because most of my politician friends are terrible business
people and salespeople so it makes sense and usually you know, it’s really, it’s actually stunning what kind of level of disrespect I have for most politicians’ salesmanship. They can sell themselves,
but not other products and I think that that at some level is an intriguing aspect and
fine line in this whole thing and so email marketing
is no different than, you know, the direct
mail that they used to do to try to get dollars
and so, I don’t know, I mean there’s so many
ways to do it better. I mean look. I think one of the best
things a politician can do is literally sit in the room,
sit on our God damn ass, and for 15 hours, take a phone, take a phone, and literally do, and literally do, you know, Twitter reply videos. Literally search your name,
because everyone’s talking, and they either love you or they hate you, because if you’re neutral
you’re in deep crap, and just reply to them and say “No Rick, that is not my policy.” or “Thanks Susie for the support.” It’s the depth over the width game. So the same stuff that
works in selling stuff, selling anything, works in this scenario, and so I think Twitter replies I think would be
disproportionately powerful. I think Facebook is the most important platform for a politician due to the fact that older people tend to vote and that I think that
Facebook is the holy grail of 45 to 70 year old reach right now. Even better than television. So I would put a lot of
content in that world and talk more about my
policies and my thoughts and more importantly show
the human side of me. I don’t know if people
have been paying attention but I believe the last four
to five presidential elections have been completely predicated
on a popularity contest and we’re in the
entertainment of politics era. Not to get political, but if
you just look at all of them. I mean like, whether you
hate Obama or you hate Bush, these are likable people to those sectors. In comparison we’re in like complete and what’s going on now. We are in entertainment mode. And so I would be entertaining
if I had that opportunity because that’s what would work and so that’s what I would do. I mean cold emailing is
doing absolutely nothing. It feels completely cold. It, you know, won’t do it. – [Voiceover] Ian asks,
“Gary, what’s your opinion

– [Voiceover] Nikhil
asks, what do you think of Twitter’s plan to remove
the 140 character limit? – Nikhil, I think this is a
tremendous execution by Twitter. Twitter really needs a
jumpstart in a lot of ways, and really the reason it had a limit, was because of the technology in place. Because it was really in
the old 160-character limit or something of that nature
with the phone structure, of text, and like, there’s
no reason at this point to keep that limit. It created creativity, I
think it served a purpose, but you gotta evolve or die, and I think the freedom of more characters could be helpful. Plus you have a lot of base of people over the last eight years that use it that will still keep
things short and tight. For me, I can see us now
doing complete blog post type things, like we do on Facebook, in a Twitter environment. Could open up some opportunity. I think this is a very smart
move, a much-needed move, a move that I’m excited to test out, I think this was a need. – [Voiceover] Garrett asks,
what’s the worst mistake

“market themselves and
distinguish themselves “from the competition?” – Ooh, that’s nice. I look like Jake Benrubi,
a little bit, in that. You see it? I’m changing my angle here
on ya, a little bit, DRock. I think illustrators should
really focus on Snapchat. I think Snapchat’s a
really interesting place where they can pop. I think that Facebook,
targeting publishers. So, creating illustrations,
and then running $50 worth of ads against
employees of publishers, I think is a very smart place to go, because I think people will notice. Shh. (girls laugh) And then I think what
really, really would work is responding to people on
Twitter around subject matters and then creating illustrations around those subject matters,
I think has enormous upside. If you can show your speed to
illustrate around conversation in that environment, I think
there’s a real opportunity. So those are three tactics. I mean, look, an illustrator’s
gonna break out from the heap by being a great illustrator. How often you could put
yourself in a position to have people see your
work is going to become the way that you’re successful. I also think, illustrate hacking. Meaning, making illustrations of Gary Vee, I don’t like using the third person, making illustrations of me
is gonna make me see it. I would go after other microinfluencers, not A-list celebrities, sort
of immune to that stuff, other microinfluencers, illustrate them, reply to them, I think that’s
an enormous opportunity. Put it on Instagram and then tag them, ’cause they’ll see it,
those kinda things are cool. – [Voiceover] Anthony asks, “Hey Gary Vee,