“and indoor billboard company. “How do you feel about
advertising in the bathroom?” – Nicole, I’m about to
throw a huge curve ball. That’s a Clayton Kershaw
left-handed curve ball. That’s a fantasy baseball time. You’re gonna start getting a lot of fantasy baseball references over the next three to four weeks. Five weeks. Six weeks. Seven weeks. Eight weeks. I think that I love this. See, one thing that people don’t realize is I’ve spewed about how I think Superbowl commercials
are grossly underpriced. I think people think that I
hate all traditional media, and it’s just about social. The truth is, I just care
about the attention graph. Show me where the eyes and ears are, and I’ll show you something I believe in. I believe that when I go pee-pee, and I see a sign right here, now, look, the truth is, flip it to me. The truth is, more and more lately, when I go pee-pee, I’m doing this, right? Do you look at your
phone when you’re peeing? Staphon? Check. Alex? Check. DRock? Okay, four for four. So, do I think the value of urinal signs is as high as it was three years ago? I don’t. Do I think that they’re still probably undervalued, because people pay attention? I do. They’re better than other
outdoor medium stuff, but the vulnerability
to these urinal sinage, which I’ve always been a historic huge fan of, is the phone culture. Watch this. Staphon, did you look at your phone while you were peeing three years ago? – [Staphon] No. – You?
– [Alex] Nope. – You?
– [DRock] No. – Me neither, and that’s
super interesting. – [Voiceover] Chris asks:
“If Apple could build a car,

– [Voiceover] David asks,
“What are your thoughts “on Facebook and their need
to start TV advertising?” – David, great question,
and I’m really excited about answering this. You have to understand
that everything to me is an arbitrage. So for most businesses in the world that don’t have complete reach, right? TV is not the best value,
hence your hashtag. However, for a company
the size of Facebook that has reached everybody at some level, they’ve got two places
they can go left, right? Which is, and notice it’s in the UK. They can go, they can go, they’re struggling a little with 13 to 15 but they’re not going to be
able to market to them on TV. I can get them into the pipeline
where Snapchat’s winning. And then they can go
actually much older, right? If you look at the dynamics of, like, and this is not much older. But if you look at the
dynamics of 70 to 90, there’s still maybe some upside there. And TV has some awareness. I think it’s overpriced, but when you have a market cap of 225 billion, that’s a hell of a lot more interesting to actually do some TV and
have some justification over somebody who has a
market cap of 50 billion. Or 50 million, or five
million, or 500,000. Get it? So to me, I can see some justification around that tactic. You know, it may cost
them a lot more for a user but when when you’re
left to so little users, you’ve got to pay a lot more. Whereas for all of us,
there’s so many users left, we have to pay as little
as possible to have an ROI. Everything is, there is
no one size fits all. There is no absolute statements. And you’ve got to make
decisions for your exact moment, Facebook television ads in 2005,
’06, ’07, ’08, ’09, ’10 eh. 2015 in the UK market? More interesting. Guys, thank you so much
for watching the show.

– [Voiceover] Marius asks, “Hey Gary, can you explain in more
detail your statement from Market Makers that Super
Bowl ads are underpriced?” – I sure can, Marius. I appreciate the question just moments after I got off the set. (Gary laughs)
(people laugh) You know, I care about attention, just like the questions we just answered, and so I think, almost
everybody in America, when the Super Bowl,
at a Super Bowl party, they’re watching it, and then
when the commercials comes on you hear at parties, (hushes). The event is to consume the
commercial at the highest scale. Couple of years ago, so I did not watch both
Super Bowls that included, or no, that’s not true. The last Super Bowl that the
Patriots and Giants played in, I didn’t watch it. I just laid in my bed, silently. And it was surreal, because I knew that all of
America was doing one thing, and me and AJ were doing another thing, which was sitting in silence. And so, I remember that really
drills home the fact for me, that all of America watches this game and then watches those commercials, and the attention put on those commercials is overwhelming, and
just the bottom line is, in that arbitrage of the ROI, I truly think that when you
compare a Super Bowl ad, four or five million,
compared to other ads, hundreds of thousands, that
this return is so much greater than hundreds of thousands of
dollars, millions of dollars, that people spend on television
during the regular year when everybody’s DVRing. When a commercial comes
on, everybody’s in here. And so I think it’s
underpriced by today’s market. I just really do. I think a Super Bowl ad, if
it’s four or five million, or what they’re charging these days, I think it’s worth 10 to 20. I really do. Just the way it is. Question of the day for
#AskGaryVee four five.

– Hey GV, it’s TF. Got a question for you for all my friends in the real estate space around the world. And the question is, how much of my advertising / marketing dollars should I be spending on
salespeople, telemarketing efforts, versus direct mail, print, traditional, versus online. You know me, buddy. I’m a no-wrong-way-to-generate-leads
kind of guy. What’s your take on it? (person claps)
(people chat) – Hey, you know, TF, I
gotta tell you, I agree. I mean, obviously I push
new forward ways of thinking about selling stuff, whether
it was ecommerce back in ’96, email marketing in ’97,
Google AdWords in 2000, banners, then content marketing in 2006. I mean, people are talking
about content marketing now. I started Wine Library TV
on February 21st, 2006, to do content marketing, so
obviously all the social stuff. I’ve got peeps in the background, too. You know, I get it. Yeah, I think that if you’ve got a way. I know we’ve talked in
the past that direct mail really works for you as a channel. Agreed. Do it, if that’s working for you. I even did direct mail for Wine Library seventeen months ago, just to make sure it didn’t bring any ROI,
and it was a disaster. It was scary to me. We used to be direct mail juggernauts in ’98, ’99, 2000, where we’d get three, four, five, six,
seven percent redemption of how many fliers we’d sent out. People coming to the store. We had six people bring
the coupon to the store and we had a big value prop in it. So direct mail clearly died for us and then other places that have grown. And, SEM works, and Facebook
dark posts are working, and content clearly has worked. So, I’m a no-romance-over-the-lead
kind of guy, as well. I mean, here’s my thing, though. People fall in love with the way they’ve made their money, right, because it’s working right now. I’m thrilled when I think that Instagram and Facebook dark posts and Twitter suck. Can’t wait for that. Can’t wait for 2024, you know,
when I’m dissing on that. I’m like, it’s all about
this, the virtual reality. Great. Can’t wait, in the words of Bart Scott. And so, I think the biggest thing that I get scared about is that people get romantic
and don’t try new things. Every person watching here
should always be spending between five to twenty
percent of their money, if that’s what you’ve got, or your time, if that’s what you’ve got,
on new and innovative things, because they need to be prepping for 2016, 2018, 2022. And here’s the biggest key, TF. No matter what you tell me, your direct mail response
and telemarketing response is not as good as that
same action 10 years ago. If you were doing that same
calling in the background and that same direct
marketing 10 years ago, it would have had a bigger ROI because more people were paying
attention to those channels, their actual home phone and their mailbox, then they are now in
a world of this, this, and everything pulling away. Not to mention, the costs
are higher in direct mail because, you know, the
post office is subsidizing that loss of money. So, these are the things
that I think about it. It’s the arbitrage of
the value of the ROI, not necessarily the action itself. – [Voiceover] Damian asks,

once in a while I want
to rant about things. Airbnb going into print. A magazine I think called Pineapple. I’ve been a little off the grid.. I gotta answer this Snapcash
question and I haven’t really even played yet, so. But, a really interesting move to me, something I want to
address with everybody. I’m very fond when the
new world goes old world. I love when Warby Parker€Ž and Birchbox, an investment of mine, for disclosure, open up retail stores. I love when Airbnb makes a print magazine. CNET making a print magazine. You know, I’m one who,
you know, kind of like, pounds on traditional media. But if the cost structure is
right and the strategy is right for Airbnb, as they continue
to grow, they’re now trying to get to that final
step which is broad awareness. And a print magazine in
supermarkets across the country or Barnes and Nobles is a
way for them to get to that 45 to 75 year old that is not
as savvy, and maybe that cost of printing on trees
might bring them value. And so to me I like the
convergence of the new world going into the old world. Versus the old world
going into the new world. – [Voiceover] Tyler asks,
“Do you still think the

– [Mayanmurfee] Ben asks, “What do you think about
recent Omnicom advice to move 25 percent of ad
budgets to online video?” – So for the small businesses
or the entrepreneurs, Omnicom is a big kind
of conglomerate agency in my VaynerMedia world these days and they do a lot of what’s
called working media, the dollars you spend for distribution. Not to create content. Something we do a lot in social channels but not on TV, print, radio,
all that kind of stuff so I just want want to set the
stage for that question. The thing that scares me with that general kind of statement is that when people think of online video, they think about spending five, 10 percent of the overall budget, let’s call it 100 thousand dollars, on the video production, the quality, the stuff and 95 on the distribution and then what they spend on, and maybe up to 80. Maybe 80 to 90. Let’s say 80. I want to be polite here
today in San Francisco because it’s got a little
bit more of a polite vibe than New York. Of that 80 percent, they pounded in right hook form. What does online video
mean to most people? Let me just explain what it means. It’s pre-rolls on YouTube where people tab out and don’t actually consume it. You go to espn.com and a video pops up and takes over 30 seconds of my time which pisses me off. And so what I’m most worried about when I hear people allocating and it’s part of the bigger story which is that people talk about moving TV budgets into other places. My problem is I actually like
live television commercials more than I like banner ads on websites and pre-roll video that’s blocking the user from doing what they want. So this isn’t about
traditional or digital. This is are you bringing value and when I hear move from television and put it into online video, what I know is going on in
actual practitioner world is people are spending
that money on online video that is annoying customers and putting it in places
where they don’t want it versus putting more
percentage of the money on actually creating great video and then figuring out a more native way to distribute it. That being said, Facebook dark post video native to me is a very attractive option, especially if you’ve been seeing it, the audio doesn’t play but if you’re into it, you click it. And so that’s my overall thought, which is that in theory it’s great that we’re moving traditional dollars here but I see a lot of people
misplaying digital. – [mayanmurfee] Laura asks,