“would you say the “T” in
timing is way more important “than the “T” in talent?” – Not even close for me. – Uh, what? – No, Isham. – Isham. – Isham. – Do not disrespect this show. – The show. Timing is a talent in itself. – In 2006 after carefully
watching YouTube for five months, I just got lucky I decided to go on it. Luck timing for me. Oh weird. No, no, no. There was talent and understanding That this platform was
going to be meaningful. You got so lucky with
your timing with YouTube. Bullshit motherfucker. I fucking paid attention. It’s going there. There was talent in understanding that this was going to be important and I put time and effort to learn it. Weird here I am. Weird here’s YouTube. Timing is a talent in itself. One of the most important talents, Chase. – For sure. It’s Isham? – Yes. – Isham talent, cultivate it. What are you good at? What do you love? That’s what matters. Timing I guess it matters in the sake of getting hit by a bus. But that’s about it. – Too many people think
you were at the right place at the right time. Let me tell you something Isham and everybody else, if the internet didn’t come along, I would have 17,000
liquor stores right now. Would’ve been a great timing
for bricks and mortar. Talent trumps all. It is the absolute variable. Period end of story. – Hardwork’s in there. I love the hustle, I love the hustle. – Talent without hard work is pretty much. – I do think talent is a variable. – Timing it’s not even close. – Timing, but I will say this. If I work 16 hours a day
on my basketball game I am not going to be an NBA player. – For sure. – Talent is the variable. What hard work does is
it maximizes that talent of whatever you’re deploy
that hard work against. – Isham I’m sorry about that, real.

So my question is, you’re always super busy, always looking to take on more. How do you do it all? – Let’s let this guy answer that. – Steve, that was a pretty good question, but a really simple answer
to the question, which is, it just comes down to time. At the end of the day, Steve, because you’ve worked at
VaynerMedia for four years, I know that you work, I don’t know, seven, eight, nine hours. I work 18. Just the volume of hours
allows me to do a lot more. Steve, think about it this way. I’m probably living twice
the life that you are. What it comes down to is, there’s just a lot more
hours of execution, and then also recognizing how
few things actually matter. One of the things, as you
know as a Vayner employee, we had a company-wide meeting once talking about, let’s cut meetings in half. All those hour meetings can be 30. All those 30 meetings can be 15. At the end of the day, I
think the biggest thing that people don’t understand is, they waste time on dumb shit. So if you have six minute meetings, if you have a two minute call
when it’s scheduled for 15, and when you actually work 18 hours a day, you can just fit in a lot more stuff. I think it comes down
to, ultimately, intent. How much do you want to accomplish? What do you want to get done? And for me, that’s a lot
of professional stuff. In those massive amounts of hours, if I maximize the width,
18 hours versus nine, and if I fit 97 things in, because you really only need
seven minutes, not 15 or 30, the amount of lollygagging that goes on by 99 percent of the market in meetings or the things they’re supposed
to do is extraordinary. So keeping it tight and
creating a lot of volume is how I execute.

“What’s the next industry
to be turned upside down “because they aren’t
adjusting business models “to fit changes in technology?” – I mean, the answer is everything. You need the breakout product. The reason the hotel industry and the limousine service
industry have been thrown upside down is because entrepreneurs came and
attacked it full-throttle. You know, the refrigerator, appliances, smart appliances are coming
so all appliances are on-call. Retail. Brands now can go direct to consumer. So, you know, I think
we’ll see that play out over the next 10 years. TV, big media conglomerate companies have to adjust to the
over-the-top networks and all the infrastructure
they have in place to be very expensive to produce
television-like products when people can just do it like this. Or over-the-top as a
new distribution game. The internet is the middle man. Period. And so anybody who was in the middle is on-call. And that’s most things. And so I think every industry
is prime for disruption. It’s why I’m so excited
about this generation. It’s why, back to the film, it’s why I do believe
a 48-year-old who has a nine-to-six job can
do something about it from seven to two in the
morning if they wanna be an entrepreneur because
there’s so much opportunity, so ripe. So many things are convoluted. The way we get wills. There’s a start-up I got
involved with that’s incredible. Abortion. Abortion is such an emotionally
tough thing to begin with. If you’re in that position oftentimes, generalizing obviously, it can
be an offensive move as well, but when you’re going
through something like that, and then you have to go through
the convoluted paperwork where an app can solve
everything in a minute. Like, literally anything that takes time. The DMV. Like, anything that takes time that is predicated on paper or legacy or keeping humans in jobs, like toll-booth collectors. Like, come on, it’s 2016. I mean, like seriously? No disrespect and you might be watching and you are or have a friend or relative that’s a toll-booth collector. Like no joke, they could make that money doing something that can
probably do them more upside than sitting on their
phone playing Angry Birds. I mean, it’s insanity. And there’s a lot of insanity out there. And I’m excited about insanity
getting punched in the mouth by innovation. Innovation, insanity.

– So, (chuckles) my mum started a clothing business a few years ago. – Okay. – A kids’ clothing goods business.
– Okay. – So, she wants help building our brand, but then, the selfish part of
me is focusing on my business, viewing myself as a
entrepreneur and whosoever. – Yes. – How do I balance my
self-desire with my real desire to help my family and help
my mum do what she’s doing. – That’s a great goddamn question. So, a couple quick questions. Is your mom, since she just
started, so, small business? – Yes, quite small business, quite small. – So, I would tell you, Danny, that you got something really going for you. Here it comes, guys, get ready. How old are you? – 21.
– 21, perfect. Kinda thought that’s where we were going. Danny, most people, so,
one thing that’s really pissed me off about London so far, is I’ve been running around to meetings, starting at 4 PM, there’s been
millions of people at pubs, and, I’m like, are these people working? If you follow me on Snapchat, you’ve already seen what, I’m angry. So, anyway, taking a step back, you’re 21. You can stay up 18 hours a day. I know that you ran out
of, like, class right now to be here, so I guess you
gotta balance some school hours. But, how many, how many,
I mean, you got hours. – Yeah, hours.
– Right? So, I work two full-time jobs every day. I work 18 hours a day,
that’s nine hours every day. That’s more than a lot
of you work, in half. A lot of people who are watching right now don’t even work nine hours. I work 18, that’s two. So, I think you can do both. – Cool. – You just hafta go to less
pubs, go watch less football, as you call it, soccer, you
just hafta to less shit, like, stop chasing the girls, or whatever. You just gotta, you gotta
work, if you want it. And, if you don’t, what
you gotta do is figure out what balance you gotta do, and
whether it’s 60/40 or 50/50 or 90/10, for your mom, for you, whatever you break it down
to, the way to really fix it is by more, having more hours. You know what I mean?
– Yeah. – And so, I’ve been able to
solve a lot of my concerns, my ambition, my work-life balance, on just doing more hours to a net score.

– [Voiceover] Ari asks,
“How can I deal with “the perfectionism and
feeling like someone else “can do it better preventing
me from getting stuff done?” – I don’t even understand, do it again. How can I what? – How can, like, what do you do- – No no, read it again, I
was like, you went too fast. – Okay, “how can I deal
with perfectionism- – “How can I deal with perfectionism?” – Ari. – Ari, go ahead. I understand, not me, thanks India. – “and feeling like someone
else can do it better “preventing me from getting stuff done?” – Got it, so, he not only
wants everything to be perfect, he always has a sense that
somebody else can do it better. – Yeah, probably. – Ari, you need to get over yourself. Like, you know, the reality is, I think speed trumps so
much that I’m blown away by people that get caught up in this and really, it just leads to
you being disproportionately not successful because you’re too slow, you’re overthinking
things, and I feel like, a lot of times, people screw things up by trying to do too much
instead of just letting it be. That’s why I like doing one take. It just, it’s gonna be what it’s gonna be. You get another at bat
another day in the future. I don’t know if I can motivate
you through this answer to say, you know, get
over yourself, move on, change, I think it is a DNA thing, I think it’s tough for people
to break out of that habit. I’m absolutely massively thankful that I’m completely the other way. I probably go too fast,
I probably only execute at 94%, 96%, 87%, 91%, 86%, consistently, but I’d
rather do five things than after I just told you that story, you doing one thing at 97%,
not even 100 to begin with. There is no 100% Ari, it’s
just not the way it really is. The market decides if it was good or if somebody can do it better. There’s a level of anxiety
and a little bit of, like, getting over it that you’re
just gonna have to do. The fact that you’re asking the question means you’re self-aware
that it’s an issue. I think the best way to
get things done in life is to just do them. You’re gonna learn how to
swim by jumping in the pool and learning how to swim. I think the number one thing you can do is make the next four to six projects and make it painful for yourself, just let it go, see what happens, when you start tasting
like, oh wait a minute, that wasn’t so bad, away you go. – Nice. From Eli. – People overthink, India. It’s overthinking, guys. It just, it’s overthinking. – You ready?

reaching a max? I.E., it’s now a fight
between social platforms to grab the pieces. – I think I understand the question. We only have so many
hours in a day, right? I think the basis of the
question is very simply how many hours of attention are really up for play? You’ve got television. You’ve got sleeping. You’ve got eating. You’ve got working. You’ve got your phone
that has tons of content. You have video games. You have going to the bar. You have fantasy football. You have all these things
pulling at your attention. You have your kids. You have your book club. There’s only so many hours. The leisure hours or the consumption hours have absolutely stayed the same while the amount of content
vying for that attention has exploded. Our grandparents had three goddamn TV channels and two newspapers and two radio stations vying for our attention. That’s how you got big. That’s how Walter Chronkite was the most famous person in America. Now we have massive fragmentation, and so yeah I think the attention has not. The attention has stayed stable while the things pulling at that attention have grown exponentially
especially over the last 15 years, and the internet has I mean if you think cable television or video games of the Nintendo era, or all, or Direct TV then later compares at
all to what the internet is doing. It’s 1,000 to one. The web and the phone, I mean the phone has become. It’s unbelievable to me how absolutely essential that phone is. Xander dropped my phone on Sunday and me and Matt were scrambling on Monday. Me and Matt were scrambling, because Tuesday I was going to LA, and I didn’t have my phone for 15 hours and I was
freaking the hell out. It was unbelievable. It was kind of chill actually, but it only worked for me because it was Monday, Labor Day into Tuesday and I was home with the family. If I was not not have my phone now. The only time we ever
fix my phone otherwise is when I’m in the office. I’m here, okay, but literally I was walking
around with my laptop. Thank God I had my update on my iOS, so my text messages were coming in as chat, but otherwise I would have been like whatever. To answer your question, yeah I think it’s a war. It will be a continuous war and the size, the big
things in our society are gonna be smaller and smaller, because everybody is gonna
go into their niches. We’re gonna micro celebrity, micro trends, that long tail is gonna be really, really, really, really long. Real long, super long. Great episode. Tomorrow is one of the
most special episodes

“is there anything that you
feel you need to start doing?” – I need to start hacking
more day in and day out time with the kids. I’ve been talking about this out loud. Where’s there’s smoke, there’s fire. I wish I did the show one year earlier, because that whole year
I would have talked about health. The show started right as I started taking care of my health, so I was already in it. You guys have been hearing me talking about going home, taking
the bath with them, or dinner with them. This is me selling myself. What I’m really good at is I keep pounding myself into submission when something doesn’t come natural. I need to hack more time with the kids and they get to six and three now. They’re six and three. Now they’re really, really, there’s things, and I’m
going to the recitals and this and that, but I want more day in and day out time. I’ve been winning on extremities. It’s worked, but now I need to figure
out more opportunities to spend that hour minimum a day with them, walking to school, bath, dinner together. It’s gonna be hard, because I’m really a continuous guy like start and then I just
go, breaking up the day where I have to shut off the intensity that I live with. You have to understand the speed at which my brain is activated and the hyper sensitive nature of how I roll when I’m in my game when I’m, that was me putting on a helmet on the field which is where I start my day. I don’t stop it. That’s why I don’t eat lunch. I’m just on, and so to stop that, defrag, really give, you know, so many of
you are spending hours with your kids and loved ones, but you’re not spending real time. Real time is mentally being in it. Checking the box that you took your kid to baseball practice,
but you looked at your phone the whole time was not being in it my friends. I need to be in it, and to shut that down at five PM what’s been going on for eight hours. Give into listening, consuming, engaging, and then restart, because
that’s what’s gonna happen, is gonna be a real challenge for me, and I need to do more of that.

Question for you, is you
talk a lot about the use of Twitter Native Video
and I can personally say I’ve seen a lot of really
great results with engagement. It almost got my reamped about using the Twitter platform again. You foresee this type of
video response funtionality being built in natively
in some of the more common email clients anytime in the near future? Would this be practical
for someone like you who travels a lot and who has
a lot of mass email volume to go through? Would love to hear your
thoughts, thanks for your time. – Travis, way to keep it tight. He like went Bone Thugs on that. (laughs) Real fast. I watched Straight Out
Of Compton last night. – [Staphon] That was good. – Oh my god, I loved it. Loved it. (sighs) What I think is really interesting on that is I made, (laughs) I wish Erik
Kastner was here right now. Let’s show Kastner’s
Twitter profile @kastner. K-A-S-T-N-E-R Erik was the developer
that sat right next to me that helped me build up WineLibrary.com And I made a prediction to him in 2004 or five or six or seven that all email would be video in five to seven years. I’m glad we weren’t doing the
Ask #GaryVeeShow back then ’cause boy that highlight– The lowlights of this show, by the way, I can’t wait for the
lowlights in a couple years of all my wrong things in this ’cause those are fun too. (laughs) Not really. I think the answer’s no. I think that what people don’t realize is most people don’t want to be on camera. And this is a really interesting thing. Now, what’s happening right now with everybody growing
up in selfie culture and all these 15, 14, 13 year
olds just owning this move. I do think that behavior’s changing. And I do think that video’s upside over a 15 to 30 year period, 15 to 30 years from now, 15 through 30 years from now is very high because I think
we’re training youngsters, 7, 8, 9, 10, 11, 12, to be more out. (phone dings) To be more in front of the camera, it’s not this kind of thing anymore. I’m bullish on the concept. I do think email is ripe for a change in the next generation. I think, you know, Gmail’s gotten heavy, it started off lighter. I think there’s some real opportunity. I do think when you look at Slack and how people use that in
companies to communicate, I think a version of texting,
Twitter video and email, the Frankenstein of that,
eight, nine years from now has a real shot. And then there’s gonna be a technology we don’t understand, like holograms. Like Princess Leia pops up in Star Wars. I’d like that even better, I’d be like, yo, I could use my hands. It’d be great. So I think a lot of technology will come and I do think there’ll be change. I do think that video and email clients like Gmail and Apple mail is gonna be smaller than you think because people don’t
like to go that route. It actually takes longer and I think time is the biggest asset. I think people can type it
quicker than click, dah-dah-dah And I think we’re writing less. You know, a lot more emoji’s. These guys will probably
laugh right now. (laughs) My emails are tight. (laughs) They’re very much in the
K, LOL, Cool, Go, Yes, No I mean, I am keeping it tight. When I write two to three
sentences, people are like, Whoa. I think time is the biggest variable besides people’s non want
to be in picture form. Think of how many people don’t wanna take pictures of themselves. They don’t wanna see themselves. That’s a very big culture, underrated. Especially for the generation
that’s in the workforce now. The younger generation I think
will change that over time.

best selling book, Push, and the creator of Smart Success. I am here on the set
filming a little piece for a fitness infomercial,
and they’re calling me right now be mic-ed up. I’ll be ready in a second! Talking to Gary! Gary, I have a question
for you about Instagram. Do you know that there’s no two factor authentication on Instagram? How scary is that, right? You built this huge following and somebody could hack in so easily. I was recently hacked, and I would love to get your thoughts about cyber security and how serious people need to take it, especially those people who are building an online presence or have passive income online and how legit, how serious the threat
of cyber security is and what we should do it about it. – Cyber security. We should fight! C.J., thank you so much for the video. You know, it’s interesting, and maybe you’re just such a positive gal, but my intuition based
on the tone of that video is you got your account back, and so this is my
thought on cyber security and privacy and the same old thing, which is the reason
nobody cares about privacy anymore is in my opinion, and this is, and I know a lot of you said what? I care a lot about privacy. Ah, you don’t, because your actions prove otherwise. Meaning, the two things we
care about in this world are money and the health
and wellbeing of our family. Family and money, those are two, we care about other things, but those are two up there. Show me your top five list. They matter, and both of
those things in the privacy security world, my kid’s
gonna get kidnapped, or somebodys gonna steal
my money from my bank or my ATM or all these things. Two things. One, kidnapping is way
down, because everybodys a media company, and everybodys recording, and it’s just hard to
grab kids at the mall. Number two, when you look at money, everybody gets their money back. I think what happened, and I’m going on
intuition, and please jump in and tell me if I’m wrong here, but I think you got your account back, because you emailed Facebook or Instagram, you’re like cool, and so I think it’s concerning. You could have a day or a week of a real problem, but I think what there’s a couple of, and
I’m worried that people are watching and think
there’s a naiveté here, but it speaks to an optimism that optimism that I really believe in. I don’t think we’ve
quantified how little cyber issues there actually are, and there’s a ton. There’s unlimited. Put in cyber security, cyber hacks, put them into Google news alerts, and your inbox will be pounded. Everyday this is happening. On the flip side, think about
what’s actually happening, and it’s really interesting. We’ve almost become immune to them. Target got hacked which was a huge amount of people. Almost everybody at this
point has been hacked, and what’s interesting
is what then happens? Once you get over the hacking or the issue at hand, you ask yourself,
what was the ramifications of that? And that’s where you get down a much more fascinating debate to me, which is we’re just on the, I mean, I’m almost ready to
shoot out my social security number here on the show. As a matter of fact, 9-4, no. (laughter) Not yet, but soon enough. Maybe episode 125 or 521 I’ll be ready to shoot out my social, you know what’s funny? I used to say this all the time. Somebody came up to me
at a conference and said, you know, blah-blah-blah did that. Head cut off and got all sorts of hacked. I was like, alright I don’t want any, but only because I didn’t wanna deal with the time. The funniest part is
the biggest fear I have in cyber security is time. Time is becoming so valuable, and I think long term that becomes a
more interesting debate to me which is the time you have to deal with, changing this and changing that and changing your password and resetting and emailing everybody and telling them. Those are, that’s the real death blow. That’s bad, but C.J. I don’t think it’s this insanely tough issue, especially because
it’s a cops and robbers game meaning I have enormous
belief in the balance system of cops and robbers, cat and mouse, meaning the good guys, the bad guys. Who are the good guys? Who are the bad guys? All this conversation,
I have a lot of empathy and respect for it. I think it’s a net-net game, because it’s pulling from both directions, and I think we live within that middle, and I think that right now
you’re obviously at the height of your emotion about it, because it sounds like it happened recently, but I have a funny feeling
that six months ago it’s kind of a different feeling in your heart. You might have lost some income for a day. They might have posted
something that embarrassed you or made you lose some fans and then doesn’t allow
you to recoop at the max, but again, you start on
your way back the next day. I think there’s set backs
and things of that nature and so that’s just kind of how I see it. – [Voiceover] The Bades asks,
“When is it appropriate to

– Yes, Merv, you’re also month what, one, – [Merv] One and a half.
– two, one and a half? – Some newbies on the show! – Yes, absolutely. So one of things that I love
the most about being here is the hustle way of life. I think it’s amazing. – Okay. – What are your suggestions
when working with external partners, who you gotta work
with to get the job done, who don’t share your hustle? – You mean like the rest
of the entire world? – Yes, them. Exactly. – From an agency dynamic,
we’re stuck, right? You wanna look good in the sandbox which for people that don’t
understand, you work with a brand and you’ve got
four, five, six, three different agency partners
and it’s important that what a brand hates that we
work with is when the agencies are playing politics
with each other because their assumption is that we as
Vayner, are trying to get the money of this person,
and that makes sense. That’s a cynical point of view, that’s the right point of view by the way, 90% of the time. And so, I, and you may not
fully know this but some of the people that have been
here a little bit longer, I’m actually very aggressive,
like don’t go down that route, we’ll get ours by just
showing what we’re about. But it makes it frustrating for all of you that are in the trenches because I’m probably taking,
I’m probably pushing it even too far of like
“be nice to everybody”, even though they suck. Or you think they suck. – I don’t think they suck, I just said they don’t hustle.
– I get it, I think everyone sucks. And so, I think that it’s a balancing act. It’s a really fine, tight rope. I think letting your work speak for itself is a very smart strategy. I think the truth is undefeated. Meaning, I do think eventually
the truth bubbles up right? Now, you may have a
flawed judge of the truth. Like there’s a human
being that runs that brand that may not see it, maybe tricked, may have too much romance
for the prior world. Or logos over team players. And so, I think you have to
assess who the judge and jury is number one because that’s
just the real game. I think you need to build
a relationship, for real, outside of what’s happening
in the room with those people. Because let’s not forget they’re
just humans that work for a company, and I have
found that a lot of times they realize they stink too. Because maybe their company stinks and at least that gets you
aligned where you’re not mad at the person, you’re mad at a logo. Which I think often times
takes a lot of venom out of the situation,
makes it all more palpable. I think what it comes down to is good old-fashioned
communication, on all levels. Your own team. As somebody who’s a little more senior. One of the things that we
struggle with here at Vayner is the youngsters don’t
fully get it all the way they haven’t been through it. So they’re looking just at the narrow like this project isn’t done
at Thursday at 4, they stink! There’s a lot more going on than that. So I think communication
with your team, to the side, the different players, the client. Just communication,
communication, communication. – I like it, thank you!
– Cool, you got it. – [Group] (applause)