“his last Lakers game! “What we learn about
business from Kobe? “Thoughts on his legacy?” – I don’t do
sports but ask Ralph. – Ralph, what do we think we
can learn from what Kobe did? Take 100 shots? – He actually covers
the sports for me. – Go ahead.
– [Brad] I was a bad sports player. – You miss all the shots you
don’t take and if you ever get accused of a terrible crime
buy your wife a big ring– – [Gary] Oh geez, he
hates Kobe. Kobe hater. He’s a Celtics fan?
Oh. Got it. Makes sense.
You’re a Patriots fan? – I am.
– Jesus Christ. – [Brad] He’s from Boston. – I respect that.
How old are you? Perfect, no respect for any
Boston fan under the age of 34. You had it too
good, you’re soft. Alright listen,– – Isn’t your client
GE moving to Boston? – Yes, they are. Here’s we can learn about
Kobe, Kobe is very smart from a branding standpoint
in a lot of ways. He knows that the jokes of even
the most cynical of he took 50 shots last night which I think
has only happened four times in NBA history so it’s pretty
intense he knows that something that I know which is that part
gets forgotten in seven years. What you’ll hear is what is
what’s repeated 70,000 times which is that Kobe
scored 60 in his last game. I think some of the people
that run the best brands and businesses in the world don’t
sweat the short term narrative because they’re smart enough
to play the chess moves to understand when that wears off. As a matter of fact a lot of
politicians do that because they know that we say that
negative ads are bad. We Americans, we
hate negative ads. Negative ads are bad. It’s the only
thing we respond to. And so I will run negative
ads ’til your face falls off. I will take the heat for 48
hours of like I’m running too many negative ads on Brad. I’ll win the election
and nobody will remember. And so I think that’s we can
learn from Kobe last night. I wanted to make it valuable, I
think I did a nice tie-in there. What Kobe’s actions were on the
court last night is he knows the narrative that best positions
his legacy and so he was going to take as many shots as he
had to to maximize that headline ’cause it was going to be the
only thing left and a lot of you right now worry way too much
first of all what everybody else thinks secondarily worry too
much about the narrative is in the short term you know like
starting an agency seven years ago at the height of your
ability in the tech sector when the tech sector is exploding
because you wanted to play a practical long game not what
people were whispering behind your back for a 12 month period. – Can identify with
you for a second? Yes, I am identifying with Gary. You just saw my mentors and
the guy that actually started my business with
which is Brian Grazer. – Yes.
– Yes. He loves you, by the way. – Me too.
– So does Ron. I had this job before this
and I left in 2008 as his cultural attaché.
His private ZEITGUIDE. And I build that into a business
where I could work with other leaders and when I left in 2008
to start this business people were like the fuck
are you talking about? What the economy is about to
crash, which they were right, and you’re basically thought of
as a luxury because I was just helping some Hollywood producer
come up with movie ideas. – Yes. – But I kinda knew that the
world was going to change and I would be able to come more of
his necessity because everybody was going to be so crazed by
knowing what they need to know. Yeah, it’s taken me 2008
it’s taken me eight years. – It takes time.
– Right. It takes, well that– – Building something
real takes time. – It really does if it’s
authentic and you don’t want to pollute your brand.
– That’s right. Mom raising a great
child takes time. – It does. – India was the
disaster for many years. – Was she?
– I’m kidding, I’m kidding. – Not that I remember.
– But it takes time. Trying to connect the points for
other I’m living it now with my two children building
anything great takes time. – [Brad] Patience–
– Is the game. It’s the game. Question of the day.
Our guests get to ask it.

“in the next 24 months? “Microsoft and Facebook
are heavily investing. “Will bots become a
tier 1 inbound channel?” – Well, they just talked about
yesterday these chat bots on Facebook M messenger. I know Ralph and I were
just talking about this. – Bots will probably make,
when will you close content on ’17 ZEITGUIDE?
– September. – Bots will make an
appearance in your next one. – Absolutely. Absolutely.
– Hundred percent. – We talked about bots
in terms of ruining the advertising agency– – Oh that’s
different programmatic. Yeah, yeah. These are
utilitarian bots. This is going to work. WeChat and other
platforms have proven this so I’m actually excited. Truth is I’m actually
excited to deeply dig into it this weekend. I have a flight to San Diego?
– [India] Yeah. – I’m going to read quite a bit
on that flight on just bots ’cause it’s that important. – You don’t need to
read, just give me a call. – But you know this about me,
the reason I get to be quoted in your books is because
I like doing the work. – Totally, you don’t
want the Cliff Notes. – I don’t want to read it. I want to be the
content side of it. – Totally. There you go. I think it’s going to be really
big in customer experience. It’s going to be big
in customer experience. – It’s going to be huge.
Guys, the AI. – Do you want to talk to a bot? – I want to talk to whoever– – Right. Even credit card
companies like press one isn’t that kind of like a bot? We value time over
human interaction. It’s just the truth.
We value time– – Not in everything though.
We’re having fun right now– – In sex I think we value
the human interaction– – But aren’t we
having fun right now? – Yes, of course but what
I’m saying is we value time. – Yes, yes, yeah. – We value time. This is fun because were doing,
I’m talking about the following, I do not want to talk
to an operator. I don’t. If it’s more efficient
this way, that’s the thing. What I think is going to happen
is were going to get really, really, really into AI, bot
culture when things can be done for us, we will take advantage
of that every day of the week. – Yep, okay. When you think
it’s going to happen? – I think really feel
real stuff next year. I feel like next year there
will be an execution in a bot environment that
everybody’s doing. Kind of like a FitBit.
– Slack. – It’s a Slack, yeah it’ll
probably happen in Slack by the way from a business standpoint
but think FitBit, think Evernote think when texting popped. There’s going to be something
that everybody will be doing in bot form on Facebook that
people are talking about. Which is like– – Is Siri a bot or
the Echo a bot? – Yeah. That gets into AI. That gets into different
stuff of that nature but yes. The truth is I don’t want to
start pontificating here because I want to get grounded in my own
thoughts on this so I don’t want to fully answer that question. I don’t know how the experts
are dissecting it plus I want to taste it more but here’s what I
will tell you every TV network in the world should start
creating a bot on Facebook that helps you DVR at scale
no matter where you are. If I’m having coffee with
India’s mom and she’s like you gotta watch
“Billions” (taps phone). Like there’s
things there’s thing. There’s things. – By the way, that’s what
Comcast could do to save themselves, right?
The cable companies? – [India] Max.
– Max.

– [Voiceover] Kasey asks,
“How many times does it take “you to make a musical.ly?” – Well Kasey it depends on the
song that we’re working on or the type of musical.ly
that we’re working on. Certain songs may
take us an hour. – It’s kind of like saying
we’re perfectionists. If it doesn’t look right–
– Then I’ll do it again. – Are you guys producing a
lot of content together? Like you’ll go over to
each other’s house and be like alright, let’s get to work.
– Yeah. – That’s cool ’cause since
we live like a minute away from each other– – Like you walk?
– We could, we don’t. – What do you do?
– Drive. – But you don’t drive yet.
– No, no, no. You ask your parents to
drive one minute? – We do events and stuff
together so our moms will talk about something that we’re going
to do like a couple weeks out. – We’ll do meet and greets
kind of a month ago right before Spring Break. – Who’s showing up to
the meet and greets? What percentage are
girls of your age? – It ranges from like 6–
– I told you. – I think the youngest
is like 6 to 12, 13. – I’ve seen a lot
of 17 year olds. – Yeah, 17 year olds. The oldest is probably 17.
– 17. This one girl came and she was
12 and her older sister was like 22 and she was like my sister
showed me your and I was like I really like you also. – Yeah, my cousin had a friend
and she’s worked with this girl for three months or so and my cousin saw musical.ly
pop up on her phone. She’s like you have musical.ly? She was like yeah, I love
those two girls and she was like Arii’s my cousin.
She’s like no way. She’s like 26 and
I know Ariel too. – Yeah, if you’re on
American Idol people love. You think 26 is old, right?
Yeah. – Yeah, not mean but like– – That hurts Staphon, right? It’s going to happen
to you too man. Okay, so what about this,
how many boys show up to these things? – Maybe like one
or two or three. – So it’s a dominate,
dominate girl crowd. – Yes. We definitely have boys.
– And is that good? – We never really…
They’re cute. They’re like 12. – 12 is like super young
for a 15 year old, right? – No!
(laughter) – We never really met
most of our boy supporters. – There was like a meet and
greet that 5 to 8 came boys. – Yeah. Yeah. – Which is cool to see.
– Of course. – They’re so
nervous they’re like hi. – You guys are
famous chicks them. They get nervous. All right India. – [Voiceover] Luca asks
“What make musical.ly great?

“no to good things so you
can say yes to great things?” – You know Kyle, you’re talking about decision making and time management and opportunity costs is
a tremendous question. Who gets to decide what is good or great? Is first and foremost. What may be good to me may not be great to you. For me if I can meet Ric Flair for dinner that would be great, for India, are you excited about having
dinner with Ric Flair? – Yeah, totally. – Do you know who Ric Flair is?
– No. – Exactly. Now name one
of your favorite bands. – I don’t know. You know who
I really had dinner with? Jeff Bridges. – I don’t know who that is, the actor?
– Yeah. – I know who that is. Give me a band that you love right now. – A band that I love right now? – Follow me here. – This is really scary. – Just say it, stop being scared. Some random. – Grimes. Grimes. – Good, I don’t know
anything about Grimes. I never heard of Grimes. And you’d be like, Hey the lead singer of
Grimes, it’s a singer? E-mailed right now and said,
“I want to have dinner” I’d be like, delete, like
I don’t even know, right? And so who gets to decide
what is good and great and that’s why I’m answering this question with that little skit. Which is you don’t know until you do it. And so, Kyle. Kyle, too many people
crippled by this question. And I’m going to get
serious now for a second. You won’t know if something is good or great until
it actually happens. Some of the greatest things that ever happened to me in business
look terrible on paper. Wasn’t somebody fancy,
wasn’t fancy, you know? It just was kind of like, oh wait, and then that person knew
and then I connected them. Meeting Blaine Cook, the original CTO of Twitter for a taco
at South by Southwest on the dawn of South
by Southwest this week. That didn’t look like one of the greatest meetings of my life, but it turned into one of the greatest meetings of my life. This happens all the time. Too many people are crippled by the right hire, by the right meeting. I say work harder, work more efficient, make more 15 and 30 minute meetings that leave you more
time to do more things. And create more opportunities and don’t be crippled by choosing the right opportunities or not. So the answer is, nobody
can answer that for you. Normally you can’t answer it upfront. I did a bunch of podcasts that I never heard of the people before. And I think some of them
have been paying dividends. And I did a podcast
with Shaq that is going to air shortly. On paper it looks like Shaq is a greater thing than good. But I think we’re going
to sell more books, from some of that good because I didn’t realize the
audience that person had. Be more efficient with what you do to allow you to do more things. Then you don’t have to worry about the subjective and non controllable like knowing what’s good or great. That’s the recap.

Looks like Rebecca a little bit. – Hey Gary Vee, I wanna
ask you a question about competition.
– Yes, I love competition. – A lot of solopeneurs
are advised that don’t look at the competition
because it can drain you and make you
second-guess yourself and everything like that
but I, you know, through my business
that is and things like that I’ve realized that,
or I’ve been taught that you can’t operate
in a silo, you know. Your landscape, you
have to keep your eye on the landscape of your industry. So, my question is,
what do you think about competition and
how you approach it? Thanks. – What’s her name again,
one more time? – [India] Sarah. – Sarah, thank you so much. I like the taxi photo
in the background. You know, this is a tricky one. I think this comes
down to the individual. I don’t spend a lot of
time on my competition. I haven’t historically. But I keep, you know, a
fifth of an eye on it. You know, you want
to know context, you can’t be blind
to things completely but I don’t dwell or allow
my competition to drive my mentality or where I’m going. I think it’s a very fine line. I think it’s a very,
very fine line. And I think it’s a very
individual thing so. I don’t know much
about the agency world, as a whole, I don’t know the
names of most of the CEOs. I don’t know how much
revenue they’re doing. I don’t know who
their clients are. I don’t know what
the work they’re doing. A lot of my contemporaries
spend all their time on AdAge and DigiDay and other websites to keep up with what’s going on. PRWeek, AdWeek, in the trades. I think that there’s a lot
of entrepreneurs that do extremely well by
knowing what’s going on with their competitors
and using that as a proxy, as a guiding light. I think a lot of entrepreneurs
are B and C entrepreneurs and they need somebody
else to be the leader and they follow it and
they pick up the crumbs. And they get 20 and
30% of the action and that’s enough for them. And that’s where
they deserve to be. I think others like me are
super driven by not knowing. I don’t even want
to give my competition the satisfaction of knowing. I mean, I literally hate
my competition so much that I literally want
to be disrespectful by not even amassing
a minute of my time on what they’re doing
because I think that’s the ultimate
insult and I like that. Because I don’t
like you, competition. I don’t like you. Now, I like you
as a human being, like in, when I put my
jersey on, I hate you, but as like a human,
there’s plenty of executives from competitive
agencies that I adore and think are
really good people. But, when I put my
jersey on, I hate you and the way that I can
teach you that I hate you is to not even
allocate a minute on you because I disrespect
you that much. That’s me. You may be somebody who
learns from your competitors and that’s how you navigate. So, I do not think that
anybody who taught you one way or the
other, emphatically, don’t forget, #AskGaryVee Show, I’m one dude,
with one personality trait, with, you know, one life that
is trying to communicate my points of view but I never, and I’ve said this on DailyVee recently, I have no interest in you
following, you know, my footsteps. I have you, I have
interest in you trying to figure out yourself the way I
figured out myself. Right? I know that about me so
I don’t force myself to look at the competition
’cause I know, deep down, it’s not who I am or
what I want to be doing. And so I know that about myself. You need to know yourself. And it may be a balance. Some people are 50/50. It all works if you’re
most self-aware about you. Question of the day,
question of the day:

“Gary, have you ever dropped the ball “on making a decision
due to over thinking it?” – Chris I would say that my… I almost need her to repeat
it, but I think I got it. Actually I sent it to her so I got it. I got it. The reason I sent it to India, was I say this Chris in the feed, is I’m actually normally making mistakes in the other direction. So I tend not to overthink
at all, I’m very intuitive, and most of my business mistakes have been to act too quickly
and then have to bail out. I have found that speed trumps everything, and so for me when I
weigh opportunity costs, I’d rather start something both money and time if
I intuitively feel it and then let it fail six
months or a year later. New concepts I have for
Vayner, new divisions, new types of wine’s for Wine Library, things I’ve done for my own brand and I wanna push so many of you for this I really wanna push a lot of you. So many of you are not taking action because you overthink it, you
overthink it, you overthink it I always say deploy your resources that you can afford to lose. A lot of you don’t have the dollars, I used to not have the dollars, but I had my time. The reason I punted at my twenties is because I didn’t have money, or I didn’t have a lot of it. You know a lot of you hear about the three
million dollar business, I love when people try to rag on me and say oh if everybody had a
three million dollar business I mean every single kid that gets 500,000 dollars in startup which was millions have more
dollar resources than I had. We didn’t have dollars, the business did three million dollars, it made 300,000 dollars in profit in selling three million
dollars worth of liqour and then it still had to pay expenses. My dad took home his salary, like we had no money. But I had my time, and I would test things, and I stayed up. I didn’t punt my twenties
for kicks and giggles, I pumped them because the only
resource I had was my time, and so I had to work 18 hours a day because that’s what I had. Got it? So taking action, especially
if it doesn’t cost you money and it’s just time is
always a better answer than pondering or thinking or trying to decide if this is gonna work, you don’t know. The learning of the failure is as equal to the victory of it. The thing’s I’ve learned in my 20 years, the reason I’m so advanced
as a business person in my own mind is not
only have I worked a lot, but this work hard work
smart thing I’ve worked smart and one of the smartest things I do as an entrepreneur and a business person is I do things so I can understand
whether they work or not. You can’t just sit here and say “Is this going to work or not?” Debate it your whole life, never do it, and then not know the answer. Like no. One of two great things happen, one you did it and it worked and you made money and you won and you got accolades and it worked Wine Library TV, it worked. The classes I was gonna do, I’m trying to think of things that failed another thing is that I
just forget them so quickly. I’ll work on this, you know India I wanna do top 11 things I did on Wine Library that didn’t work. Local van delivery,
at scale I never did. So one of two things happen, either it works and you make money the email service it worked, or it doesn’t and you’re like well I’m not gonna do that again. This whole indecisiveness
when you can do it, if you don’t have the
money you can’t do it so what the fuck are you
thinking about it for? “You know I wonder if I buy
a building in New York City will it go up in value? I wonder.” The answer is it’s gonna work, but guess what I don’t have
400 million dollars liqiud to buy the fucking Empire State Building, type of building because
you can’t even buy that for 400 million. This is an interesting question, the answer is no, I’ve never failed because
of indecisiveness. I’ve only failed because I’ve done stuff, but I’d argue that I didn’t
really fail I learned, I might have micro failed but I macro won. – [Voiceover] J Scot asks, “Gary do you expect your own
employees to work like you do?

hate wasting time but how do you adjust
on days nothing is going right now there’s no such thing luckily I mean I don’t remember they
were nothing went right first and foremost the way I really deal with it
if you wanna get them about this and love you know this is as long as
everybody’s healthy everything went alright I always quantified one business
doesn’t go well i default quickly to our business is bullshit about life you know
my kids look how cute my kids I look at your life like I quickly switch from I
don’t do well you know I’m not good at Welling I loved speed and I don’t like
wasting time dwelling complaining wishing hoping you know pondering how
you wish it was is the single biggest waste the time in life and in business
like the bottom line is we all wish things I wish I was six-foot-four the single best looking guy in the world
and the quarterback of the New York Jets won 19 straight Super Bowls I wish that
I wish that I mean I just wish that I wish that the same way that that’s funny
is the same way to wish that like that deal went through or that employee took
the job or that person didn’t quit or that concept didn’t work out I mean I’ve
had multiple divisions multiple strategies here at one at the
intermediate that haven’t worked in the last 12 months get were dismantling it
and so much like anything else you just like the next it’s the next play using
artistic stuff like you’re doing a Broadway play when you mess up the line
and just stop and just cry on stage you just gotta go to the next line we just
can’t keep moving forward and so how do I handle it easily I’m champ on this
issue champion I am an absolute champion on
this issue meaning like I’m prepared for the punches in the face I expect things
not to go well I it’s kind of the way proper Jets game Saturday night nobody
likes being around because I’m just devastated all bad gonna have a real do you know like I I
subconsciously like that but I like the Jets were I say that I would leave these
guys can tell you I’m only on winning in office at all times like I wish I was a little bit more
patient because I was so hungry to prove

and face-to-face meetings how much of
that could be effectively accomplish what high-quality digital meetings 30%
of the things I travel for would have been just fine on skype the problem is
the other seventy percent is too valuable and do my best to navigate and
make judgment calls but I’m human and I’m flawed so that’s the answer ya think
I’d ever say that a lot just by Ron

“do not come first. “Employees come first. “Do you agree or disagree and why?” – I agree and Matt, Matt? Matt, I agree and I’ve been
pounding that for 166 episodes, so at least 40 times, so
I feel very comfortable in kind of dodging this
answer ’cause I think one of the things, the repetitiveness
of the show is something I challenge myself with always recognizing there’s so many new people watching and there’s a lot of people watching
so I’ll just go very fast. This doesn’t get my juices
going and I’m not trying to diss Matt, I assume you’re
fairly new so I’m excited, it’s not even close. To me it is fundamentally my
employees then my customers then my own interests and
that has been the backbone of my success. I feel like you end up
with a whole lot if you go in that order and I think
my actions have spoken to that at this company. I’ve got a lotta people that have worked in the agency industry for a long time and have been surprised by how
hard I push back on clients. We’ve fired a client historically, which is sacrilege even
though people say it and so yes I think Richard’s correct. And I think anybody
successful like a Branson, that’s built an actual organization. Not as a single entertainer,
or as an investor, or somebody built a product. Somebody that actually built a
600, a 6,000, a 60,000 person organization or a six person organization, successfully recognizes how
much value in the people there really is. I also happen to like people
which makes it even easier for me so just keeping
it very basic I say yes. I’m curious to your strategy
of picking that question India. – Well, I know it’s been
awhile since we’ve talked about that POV you have and we’re getting so many new viewers and
I checked the last time we really talked about that was
like in the 40’s episode so. – Fine, come with real
data and answers India. No, really good job, yeah so
now that India’s guilted me into going a little bit deeper here. – [India] No I wasn’t–
– No, No listen I mean well I appreciate it, I’ll
go a little bit even further. To me it’s a very big deal and, and, and it’s so surprising to
me law firms, consultants, agencies, where they
actually sell people’s hours. That they’re not completely
infatuated with that process. I get it for Wine Library,
where like we were selling wine. The end result was a
transaction with wine. The end result here is a transaction with another human being
against their hours. So again if you were in a
business where that is the case, you run multiple gyms
and you have trainers, you again law firm, consultants. Anybody who’s listening
to this who has a business that people’s hours are being
sold should be religious, I mean cultish about caring
about their people and then anybody that’s selling a byproduct of it your results are gonna, the shelves are gonna be
stocked better at Wine Library. You’re gonna get a better
answer out of recommendation from Wine Library if you
care about your people, even though the end result
product is a bottle of wine or if you go into a bicycle
shop the end result is still selling a bike but if
Ricky is happy when he came into the shop and you come in
for a bike, he’s gonna spend that extra 15 minutes
enthusiastically tryin’ to tell you that this tire is better than
that tire, that shit matters. – [Voiceover] Jacob asks
“Would Gary take 20 minutes out

that I can actually ask
you this question. I’d really like an answer to it. I wanna ask how important is it to create a new lane for yourself? As an artist or entrepreneur, if something is working for you, do you just carry on doing that, even if you have new ideas
that you may wanna explore? I guess the whole point is, how and when is a rebrand necessary? – It’s a great question. Great question, and you
obviously probably know that I went through a
rebrand to a lot of people, which was, I was the wine guy,
I became this business guy, social media guy, whatever
you wanna call me. I did it in parallel. I’m a very big believer
that all of you that have real passion and belief
that you have skill to create another lane, should. And I would call it my
version of an 80-20 rule. I would spend 80% down on
what’s working for you, but I would always have a 20% lane for testing, learning, tasting, creating new revenue opportunities. I do that all the time within my business. Vayner tries a lot of
things, a lot of it fails, but holistically, we win,
because that 80%’s enough. One could argue that we
would do a lot more business if I went 100%, I would agree with that, but then that wouldn’t
open up the capabilities. We’re gonna be the best 360
video agency in the world. That was a bet, an
investment, and so that’s how you have to play it out. 80-20, my friend, it’s a great question for a lot of you. If you can keep 80% of your
practicality and execute, there are, especially if
you play the way I do, which is if you layer on top more hours, then you’re kind of getting 100 over here, and you’re getting that free 20% testing, and you can test one thing at a time in that 20% lane, so you can go 12, 18, 24
months on that 20 on this. That doesn’t work? Try another thing. But I wouldn’t break up that
20% into four, five percents, because you need at
least 20% of your energy to get something going, off the ground, in the way that works for me. Everybody’s different, but that would be my direct,
black-and-white answer to that question.