Please don’t stop producing
it I watch every episode. Question from the New
World Symphony of Miami Beach. Our stability really depends on
having a group of core donors to give continuously year
after year after year. Their generosity is
essential to our sustainability. We know how to do this with the
old-fashioned ways using snail mail and email but how does
one do this with social media? Thanks in advance
for your answer. Bye now. – Now is he
dealing with Vets here? What– – [India] He works for
a symphony orchestra. – Symphony orchestra.
– Oh a symphony orchestra. – Do like the kind of music? – I do but that’s always a
tough one to raise money with. – It’s more a nice to have
versus the kind of heavy stuff that we’ve been talking about in
the beginning or even the Vets. Okay so a couple things– – That’s a big place. There’s a lot of music
down there this should be able to do that. – The interesting part of
this question that I find fascinating, he’s also very
good looking man man, India, which makes a ton of sense.
(India laughs) VaynerMedia my company and
I’ll be curious to hear in your company days back to business
always dictating my non-profit, my family life,
the structure, the thesis. When I started this client
service business the thought of letting a client be too big of a
percentage of my overall revenue I was visceral to. I even turned out some
opportunities because I didn’t want to open Pandora’s box. I would tell you the thing that
scares me there is having any organization that relies on, and
you’ve seen this a lot at the levels you’ve played at, 1 to 3
people being so passionate that they’re driving so much of it
and then something could change. A life event could change where
something else starts and were sitting here in a
real-life example. – I have that problem myself
with our Autism Speaks because Suzanne and I have raised so
much of the money and we have been so much of the
infrastructure that we provided in everything that
pulling back is– – There’s a guilt.
– I can see there’s a gap there. – Yeah and there’s an emotional
guilt there for you, right? – Yeah, we built this and
now these guys have to run it. They’re saying we don’t
have you so, you know. – I think the answer this is
funny to have you on the show, your daughter’s part
of this ecosystem. I think you need
to create content. Whatever is compelling in mail
form that got people to say I want to call and have a coffee
and find out more about this, you need to create the videos
and pictures that can do that in a social media environment but
here’s some good news you can target people of a certain
wealth and demo and location on Facebook that can be very
efficient and is better data than historic snail
mail data and create that. There’s that lovely gal that I
know thinks or two about this. I don’t want you hogging up any
more time because you can chat to your lovely daughter
about this she knows the gig. So let’s move on India.

– [Voiceover] Matt asks, “If
you could change one part “of Facebook’s API for
marketers and business pages, “what would it be?” – I don’t give a crap,
Matt, about this question. Like, India. But I think I’m now playing
into my character of this show. If I would, so I’m dissing myself, screw you, Gary. – [India] If you could change
one part of Facebook’s API for marketers and business
pages, what would it be? – I mean look, Matt, I
think it’s a great question, it’s very tactical. I think we as marketers
would always take more data. I want everything. Right, like, if I could
follow people around, I would do that. Like, so the truth of the answer is, any piece of data that
they’re not giving me, like I would love the
data of first name data. I want to target people
by their first name. I don’t think you can do that right now. So I’d like to reach out to every Gary, and be like, yo! It’s me Gary, as well. Let’s be boys, all Garys. So, I would love to target
people by first name. And I don’t think you
have that capability yet, so that would be one. And there’s probably 15
other cohorts that I’m not completely up-to-date on
of what we have access to and what we don’t, but I would
love to have more access, more data points. If I had the time to sit
down right now and have, ’cause it’s moving all the time. So if I went to the analytics
and pay team right now and said ok, let’s just do a quick update. Whatever the first
highest value data point on an individual is, that
I don’t have access to, would be the answer to this question. And that would be the
thing that I would have a creative idea against
that I don’t have access to, like first name targeting. Like that’d be funny, right?

– [Voiceover] Sarah asks, “How can a consumer
soft goods company “capitalize on the exposure of
being in a department store “this holiday season?” – Sarah, great question. You know, a couple things. I think Twitter search is incredible, so anybody mentioning a Macy’s or a Sax or a Bloomingdales or any of the store that you could be mentioning, anybody that mentions it, anybody that mentions it on Twitter, for you to jump in as you as a human, or as the logo of the company, and engage with them. Not for the right hook,
you know, but find a sweet or clever or interesting way to mention that you’re there, you know, you could literally reply,
like, somebody says, ‘Going to Macy’s to shop,’ you could literally reply of like, ‘Oh, have a great time, we
love them, we now are there.’ You know, like, just like, or, like, our new home for the holiday season. If you stumble upon us, let us know, or you make it cheeky and fun and you say, hey, take a selfie with
one of our products and we could do something cool, and then you do a random contest. Depends on how much you wanna go from right hook to a jab, but I would
mix in the acknowledgement. Even if it’s as simple as, like, we’re happy to be there,
too, have a good time there. We’re so thankful for them. You know, something a
little more self-depricating and appreciative to the organization that gave you distribution, but I think Twitter search
is probably number one. If you have some ad
dollars, I would run it against fans of that organization, a lot of people follow
these department stores for their coupons and deals
on Facebook or Instagram, you can run some ads against them because you know you’re there. If you have a small test around zip codes, if you’re in 13 locations, you can run ads amongst people that are most likely to buy that product depending on interests within a one mile radius of that store, because you know they’re
probably going to that store. So there’s some tactics you can do there that would be an, I would use it for content, like, if you or any of your salespeople or anybody in your organization, or just you, I would buy inexpensive plane tickets and go to different stores and take pictures with the products, showing that you’re hustling in Texas and New York and San Francisco, so that could be a cool thing for content. You could make some Periscopes, live from, like, you know,
it’s a very proud moment. I’m planning on doing
some really cool shit with my book’s distribution this year. I think I’m gonna go to a
lot of Barnes and Nobles and bookstores and just sign them and leave Easter eggs and, like, I’m gonna pick a page in the new book, whatever’s a white page,
and I’m gonna come up with codes that if you email me and take a selfie that you
actually bought that book, that you then win,
like, DRock for a year. DRock, you’re gonna
work for somebody else. You know, like, stuff like that, like cool stuff like that. So, I think there’s a lot
of clever things you can do. Those are just a couple that
came off the top of my head.

“market themselves and
distinguish themselves “from the competition?” – Ooh, that’s nice. I look like Jake Benrubi,
a little bit, in that. You see it? I’m changing my angle here
on ya, a little bit, DRock. I think illustrators should
really focus on Snapchat. I think Snapchat’s a
really interesting place where they can pop. I think that Facebook,
targeting publishers. So, creating illustrations,
and then running $50 worth of ads against
employees of publishers, I think is a very smart place to go, because I think people will notice. Shh. (girls laugh) And then I think what
really, really would work is responding to people on
Twitter around subject matters and then creating illustrations around those subject matters,
I think has enormous upside. If you can show your speed to
illustrate around conversation in that environment, I think
there’s a real opportunity. So those are three tactics. I mean, look, an illustrator’s
gonna break out from the heap by being a great illustrator. How often you could put
yourself in a position to have people see your
work is going to become the way that you’re successful. I also think, illustrate hacking. Meaning, making illustrations of Gary Vee, I don’t like using the third person, making illustrations of me
is gonna make me see it. I would go after other microinfluencers, not A-list celebrities, sort
of immune to that stuff, other microinfluencers, illustrate them, reply to them, I think that’s
an enormous opportunity. Put it on Instagram and then tag them, ’cause they’ll see it,
those kinda things are cool. – [Voiceover] Anthony asks, “Hey Gary Vee,

We have a recycling program
that’s specific to our county. – You weren’t on Andy there. Oh but you caught him? Good, edit that, because if you saw Andy’s reaction as the paid performance guy
it’s a ludicrous question. It means that as a matter of fact, what I just said, ludicrous question, can
you guys impose Ludacris in between, like next to me. – [Ludacris] Move get out the way – I oh baby, it’s a ludicrous question if
you’ve been watching the show. Who asked that question?
– [Andy] Liz. – Liz, if you’ve been
watching the show for the last whatsoever, 130 episodes,
then I think you’re just mailing in your question, but I’m glad you got on the show, because it’s fun to be on the show, but Liz, it’s so simple. Facebook targeting. That’s it. You can literally put
your business address and run a radius around it, or everybody in the 07081 zip code or the 08802 Asbury, Jersey in the house. Zip code, and everybody will see it in that zip code, in that feed. It’s a piece of cake. You can do localized
ads with Instagram now. You can do localized ads with Twitter. It’s the only place you can do this kind of stuff outside of direct mail, which
is very, very expensive for the ROI of the attention, because everybody throws their direct mail in the trash. Like this question. Next.

“the #AskGaryVee Show in the evening? “Are you trying to target
to East Coast commuters?” – Robert, great question. I appreciate you having the respect in me to think I have that much strategy. I do like to say, everything
I do is on purpose. This one though, on the other hand, happens to completely
be on the heads of Zak. Not usually Zak actually. (Zak laughs) You actually have very
little to do with it. – Yeah. – It has a whole lot to do with DRock who’s on the other side of this, and it has to do everything
with my schedule. Here we are at 9:30 or 9:40
taping today’s episode, yesterday when did we tape DRock? – [DRock] One. – 1 pm yesterday, obviously
that came out later. It’s 9:48, I expect DRock’s mission, with only one video question
today, to bang this out and it should be up by 2 or 3
or 1, and we’ll be out soon so completely predicated on the insanity that is my schedule.

– [Voiceover] Darren asks,
“If you could only market on one social platform,
which would it be and why?” – Darren, I picked this
question because I’m pissed off and I’m pissed off at
people asking this question over and over again. I’m pounding my fist on
the floor, or the table. Over and over, this is a non debate. It is Facebook, my friends, Facebook data. Data, data, data, data. Let me say it again, as
somebody who doesn’t love data. Who’s more EQ than IQ. The overwhelming accuracy
of who you are targeting and the products that they have created to target those people,
including in stream, not the right side of a website. So I’m over here, I
like how you’re staying- Go back there, DRock. Not the right side of a website, but right down the pipe. In the feed, targeted properly, and if you’re a good enough marketer, and you’re putting out
content people care about, not an ad, and we all see ads. No. A piece of content. And I know people are tired
of the word content, great. Call it stuff, I don’t give a crap. Just something people
care about in there when, you know Steve, show Steve. You know Steve likes Reddit. You know Steve likes- Back. You know Steve likes wine. You know, you know he likes these things. What else do you like, Steve? – Cheese, video games. – [Gary] Great, what else, Steve? – Beer. I love beer. – So, you know, give this
man things of those nuances. If you’re a toilet paper or
a toothbrush or a toy company or a, you know, what is this? This is a phone, you
know, technology company. Like give this man what
he wants around the genres he cares about. Facebook is, by far, dark posts. That’s a terminology. Unpublished posts, the best
platform to be selling things, doing business, getting
money for your charities, building awareness about your cause. Facebook, Facebook, Facebook, Facebook.

and I’ve got a question for you. The company I’m working
for has a great story. We’re putting up great content
on all our social channels, but we’re not seeing the
engagement we were hoping for. Is it worth it to promote
our Facebook posts, our tweets, and our LinkedIn posts, in order to gain more engagement on what we’re putting out there? What do you think, are they worth it? – I think they’re worth it. Now, I think they’re
worth it if you actually target it properly. So you used promote,
and I would say, target. Meaning, Twitter, you
can target actual words that people are using
to get even more narrow into who you’re trying to target. Facebook dark posts, we’ve ad nauseam talked over these 12 episodes, of Facebook dark posts. I do think you should target, but, and this is why I turned
my face to the camera while you were asking
a question my friend, you’re deeming it to be great content. Maybe it just isn’t. Right, and I think that
that’s a dangerous thing that a lot of people really
need to figure out, which is, you may feel good of how it looks, but the reason I wrote Jab,
Jab, Jab, Right Hook is, is it contextually proper? Does it have the right hashtags? Is it linking properly? Do you have the right amount of length? Are the pictures proper? Are you putting the logos in
the right spots within it? Please triple check,
you gotta check yourself before you wreck yourself, they say, and so please triple check, that you’re checking all the boxes of doing all that stuff properly. Number two, I do believe
that if you can afford, if you’re lucky enough, and
a lot of people watching aren’t lucky enough, but
if you’re lucky enough to have the resources to target a segment, and boost up its awareness. If that content is good, that is gonna spread like fire for
you, and it’s gonna pay much bigger dividends long-term, so, I am a fan of it. – [Voiceover] Erick asks,
what’s the last new skill

use social media more effectively
in marketing campaigns, i.e. to increase voter turnout?” – Jason, the truth to that
answer is, believe it or not, is to become more nimble and authentic. There is no campaign when there isn’t the right process up top. What I mean by that is, a lot
of government institutions are coming from the wrong place. For example, I know that, you know, just
from a little politics, and I don’t talk politics very often, but, like, that the Democratic Party wants more voter turnout and the Republican Party
historically has not. These are little tidbits I’ve
picked up in the last 12 years and I could be wrong about that, they’re just people in the game that I’ve heard things like that. So where are you coming
from is really the question. I mean, to use social
to attract more voters, the truth is, whether you’re
a Republican or a Democrat, you’re trying to not recruit more voters, you’re trying to recruit more voters that are gonna vote for you. Right? And so right there by its own definition, you’ve got an interesting
kind of perplex situation that the seed is tainted by the outcome. And so to the best of one’s ability, I think it’s important to try
to get the religion at the top to really execute. I mean, look, social media is probably the
most consumer-insight-driven marketing tool we’ve ever seen. The data that you can
apply on top of social to drive the results, whether to get somebody
to vote for an election, to buy a cat, to whatever it may be, there’s never been anything greater, and so using, I’ve said it
before, Facebook dark posts, with a combination of
Google long-tail search SEM, can get you very, very, very far. Guys, thank you so much
for watching Episode 8,