– How are you? – I’m good, how are you?
– [Gary] Good. – All right, I’m a personal trainer in a recent grad here
in the upper east side of New York city.
– [Gary] Yep. – I have you know, lot of
internship experiance at agencies full service marketing agencies. I love it. I crave it. I want to get back into it.
– [Gary] Okay. – Now, what is a fundamental skill that you find a lot of entry
level marketers lacking that you feel they should
take advantage of it. – You know it’s funny, it’s
not how I think about it to be honest with you,
it’s a good question I understand where you’re going with it. I’m not worried about what you don’t have I’m more worried about what you have. – Bet on your strengths? – 100%. You know like, I’m not gonna
waiver from this stuff, right? This is what I believe in. And so, you know, I don’t know because, it’s not how I even process. What I want to know is, you know look your passion for craving
it might just be enough. You know, there is a
lot of different ways. Now the truth is, a ton
of people have passion. So, passion and another
skill more interesting passion and two skills or but, remember skills come in two forms you went and formed it or
it naturally comes to you. Right? And so, I think
the question is looking I would tell you that you’re
looking to get back in the game If you innuendoing to
applying to the VaynerMedia I think what you need
to do is walk in there with the honest truths,
that are you as a marketer and maybe you went over
that process through the work ethic because it feels like
something you can control. But, maybe it’s a DNA thing,
maybe hardwork is a DNA thing I don’t know, you know you got to go in there with the truths spend all your time talking
about that and move forward. Zak, as a designer
sitting in front of you had natural speed,
qualities as a designer. And that’s why he’s so great for me because, and that’s why
he’s so great for me because, he bring so much value to me because, we’re fast. I’m exact, we need to redesign
the entire 40 page website and I need it in an
hour, he’s like “Cool”. You know, like that you know You know, and for other people
they think that we’re crazy that it has to go through
process and triple check and I respect that, Bowmen that’s the original, they
don’t even fit, the Bowmen – Question for you
– [Gary] I love that. Got it (mumbling) I love the, he’s flashing
baseball cards behind. I got it. He’s totally
hacking the system. I love it. The Jordan upper deck card
– [Man] These are all for you. So, I think that’s it. It’s not what I’m looking for it’s you going in with what you got. – [Mergim] Okay, thank you.
– Cool, man. Pass the mic.

“during negotiations something that is in “someone’s DNA, or can it be taught?” – Anthony, I think it is probably a very strong combination of both. I, for a long time, up
until July 7th, 2014, believed that almost everything was DNA. But something that does
not come natural to me is taking care of my health, right? And what I’ve done is I’ve hacked, and I’ve taught myself, and
now is it my own behavior? No, I have a babysitter. His name’s Mike. You’ve seen him, you’ve heard of him. So I do think certain things can be taught to a degree, meaning, for example, I’ve been playing basketball more often and my jump shot is getting better. I’ve brought back my running jumper. Staphon knows what I’m talking about. And so I do think negotiating skills is something that can be taught, but it would be naive to not recognize that some people are just
born with that talent. So probably, like every
answer to every question in the world, the answer is both. A little bit of training and building up, I think I taught AJ to
be a better negotiator. I think he naturally had it in him, but I think there was some
teaching moments there at the garage sales of New Jersey, and so I actually think the way it can be taught is more through osmosis. I think surrounding yourself with those kind of strong negotiators is better than watching a video about it or reading about how to do it, and so I think learned
behavior by feeling it, not just by reading it, is the way to go. So I would say both. I would say 80 20. I think 80% of the equation is natural, but I do think you can be taught 20% lift off of where your natural place in the lexicon of negotiation, or maybe anything else, really is. – [Voiceover] Dmitry asks, “How
do you celebrate victories?”

“reach your b2c audience. “Wine and books for example. “But how does it impact b2b?” – Jane, my right hooks
are not made for b2b, so you’ll never see me Tweet, “Hey, if you have a business, “I want your business at VaynerMedia.” It’s just not feasible for me, but my jabs do. My content, where I talk
about my thought leadership or my ambition to be a thought leader, or my hope that I’m a thought leader. You know, the more I say
things that are right. You know, somebody watching
or listening right now, #AskGaryVee episode 88, I say something about smart
technology that makes them say, yeah, they need that for their business. Hey Gary clearly seems to
be paying attention to this maybe I should talk to Vayner about doing some activations around it. We have clearly benefited as an agency from my outward content as a gateway drug to RFPs or out and out
handed the business. So VaynerMedia has clearly
benefited from all of this and you know, this is something
I’m very passionate about for all of you that are
watching and listening. It’s super important to
me for you to realize that you’re always one
great piece of content away from having your life change. Let’s just understand what I mean by this. It’s no different than
being an artist with a song. Everybody you know started
off not being known and then had a song
that changed their life. Every investor you’ve
heard of that has done well and made lots of money had an investment, Twitter, that changed their lives. Content, though not to the
level of Madonna or Chris Sacca, right? Content has the potential
to change your life. So if you love something, music, photography, running
culture, diet culture, museum culture, like whatever you love, you have to understand,
by talking to the world. Even if one person’s listening, all you need is that person to share it, the pipes of social
network get into motion, this is why I love Medium, Medium will hand pick
content from nobody’s, not big followers, just
a good piece of content and that becomes your
one piece of content away from what you want to happen happening. Now here’s the problem, most of you are not good enough to make that content, and I get it, that was rough, and I’m like, and I apologize, but talent matters, right? Like baseball players that
get discovered in Japan that come over to the US
and make lots of money. They had to be good
enough to be discovered. You know, the quality of the content you put out matters. Like you can’t just be
like, museums are nice. That’s not going to lead to
you being the CEO of a museum. Do you understand? You got to be right. When I got out and put out content that says Instagram’s going
to get bought by Facebook and then everybody says I’m an idiot and then it happens, I’m not an idiot. Get it? So, you know, the things, the
pressure I put upon myself to answer these five questions on every episode is these are historic. We’re going to look back at that and if I’m like, wearable
technologies have no chance it’s a fad and then it happens, idiot. That wasn’t my piece
of content that took me to the next level. It was a piece of content
that took me a step back. So recognize that we have the opportunity to win this game. Recognize the quality of what we say, what we produce how we put it out there is the variable to that outside. – [Voiceover] John asks,
“Which industries do you think

“could Mercedes build a smartphone?” – Chris, everybody can be
in everybody’s business, if you’re good enough. Could Dion and Bo Jackson play both football and baseball? They could. They were good enough. Could I? Neither. I mean, the answer’s absolutely. Remember, Nintendo started
as a playing card company. Sony, which made televisions, decided to become a major player in the video game space. Microsoft became a major
player in the video game space. Mobile’s going with the watch. The Apple Watch thing’s incredible. Apple as a phone provider
was a brain twist. We just forget, ’cause it just happened. What’s that? You like it? You like the show? DeMayo’s all excited. He never gets excited. So, I think the answer’s yes, but what Mercedes has to do is have the talent internally
to be able to pull it off, but I believe that the internet
is shrinking the middle and infrastructure costs. I don’t know what DRock’s looking at. But, I believe the internet is shrinking the middle and infrastructure costs, which make me believe that anybody can go into anybody’s business, if they have the talent, and so I think that will play itself out. So, I do believe that this’ll
be a good video to make and I’ll enjoy watching it in 15 years. I do believe three to five
to ten major companies in certain genres, as
we see Google going into self-driving cars, and
the question at hand, which is a great question, I’m gonna make some predictions here, and I’m not usually right
with my predictions. I’m a fast adviser, and then I execute. I’m not a great predictor,
but I will say this Nike feels like a company to me that will pull off being in a business that none of us can wrap
our head around right now. I’m going with Nike. I also think Starbucks has
the potential DNA to do it, and then I think somebody rogue and old that we disrespect,
whether it’s IBM or GE, you know, I think
somebody more traditional is going to go into a business
that none of us would expect. And by the way, before I
go into the next question,

is confidence, skill, and luck?” – Simon, the truth is, you know, and some people don’t like to hear this. Sometimes they say I’m lucky and people get really pissed. A bunch of you will put
in the comments right now. But the truth is, I am a lucky guy. Like, I was born in the Soviet Union. I could’ve been my dad who
was born 20 years earlier in the Soviet Union and
wouldn’t have come to America until my 23rd, 24th, 25th birthday which would’ve put me
far behind the eight ball for what I’m accomplishing. So the fact that I was
born in the Soviet Union during the Cold War
and happened to be born during a time where Israel and America teamed up to make a trade with Russia for wheat. I was traded for wheat
that allowed me to get out through political asylum in the late 70’s and come to America and
live the American dream has a level of luck, right? And so, luck is part of the equation. Now, do I think I’m lucky? I do not think I’m lucky because the confidence
which is great parenting, by the way, maybe a little
luck in that, one could debate, and definitely just kind
of the overall skills and the hustle which is DNA. I don’t know if you can be
taught to work your face off. So, I think it’s just a mixture. I always talk about a great wine. Show Steve, he loves wine. – I love wine. – I always think a great
wine is never 100% Cabernet, never 100% Merlot. A nice little Meritage, a blend. And I think to answer your question, I think it’s a blend of all of the above. Some people, look, I think I make my luck. People are like, oh you’re so lucky that you got into Twitter and Facebook. I don’t feel super, trying to figure out
how I’m getting healthy? That dude. I love his raw, like, he just… – He doesn’t care. – He really’s like the only
person that doesn’t care, that’s what I told him to do. I think it’s a blend of all of the above and I think that that is
something that people need to recognize, feel comfortable with, bet on your strengths, and execute. – [Voiceover] Nick asks, “Do you
think that Facebook is still effective even though it’s pay
to play model and throttling?”

– [Voiceover] Ryan asks, what’s the most common mistake you see founders make building a consumer focused business? Ry, there’s so many goddamn mistakes in building a consumer business but I will tell you the, you asked the question, I’m going to have to keep it real here as we do on #AskGaryVee show. The biggest mistake I see is that it is really hard to build a consumer app. The ability to beat out everybody else in the world and making something sticky that people care about is, I don’t know why I did that, is extremely difficult. And the biggest mistake I see, Ryan, is actually the fact that
people don’t have talent to actually execute a consumer product. The audacity. The audacity in the marketplace right now by the young and hungry and the old and hungry in thinking that I’m
going to make this app and it’s going to work is so ludicrous to me. It’s so stunning to me. You have people who’ve
been career students. You have people that have been career corporate America people and they think they are going to just come and start a product and understand the behavior
of the end consumer better than anybody else trying to scratch that itch for that specific product. That takes special talent. Nobody wakes up and is like, I’m going to be an NBA player today because it just makes sense to them but everybody right now is waking up and saying they’re going to be a consumer product innovator, inventor, co-founder and so the truth is the answer to your question straight up is lack of self-awareness that they’re not good enough to do it.