– Well, she already
knows the answer, right? – Go ahead. You go. – No, that’s the thing with
psychics, they already know. Why are they asking? Next. – Yeah. I mean, look. You guys know where I sit on this one. I won’t meditate. I don’t
need to see psychics. – Whoa. It’s not okay
to put those two things in the same sentence. – Yes, it is. I’ll tell you. – No, it’s not. – Well, you don’t get to say. – I do, because one is science,
and the other one is not. – Okay. – Science is one of the coolest things that’s ever happened to mankind. – I hate science, Seth. Seth, I’m telling you
the truth about this. I mean, you know I hate disappointing you. – You don’t have to like it, but you can’t deny that it works. – I don’t deny science. – So, it’s not okay to start conflating things that are based on science– – Versus things that are not. – Correct.
– Okay. – Thank you. – So, let me ask you a question. What do you think about
emotional intelligence? Seriously, like can I tell you something? Can I tell you something
that weirds me out. – Go ahead. – Help me here, because I trust you. Why is it that often, not always, and I understand brain
tricks and all that shit, but I get weirded out when
I think of random shit like somebody I haven’t
talked to in seven years, and then the next day they call me. Or a million other things. Tell me about intuition. – That has nothing to do
with emotional intelligence. Emotional intelligence is
Daniel Goleman’s semantic take on what we need from people. The ability to look people in the eye. The ability to not eat the marshmallow. Emotional intelligence
is an important concept that people should understand. You’re talking about instinct, intuition. Okay, let’s have conversation about that. – Can’t they be cousins? – They’re not related things, no. They’re just not. – I believe you. You’re probably right. I don’t look this shit up. – Think about the people you know, who you’ve hired here, right? The ones you like the best aren’t the ones who are better at typing
than someone else. They’re the ones who have
the emotional intelligence to bring tension to bare
to cause change to happen in a way that benefits others. – 100% – That has nothing to do
with a friend calling you. – No. No question, no question. – Coincidence is super easy to explain. – Please. – We, as humans, are
story telling machines. We notice things, but we have
to make stories about them. You, yesterday, thought of
more than 300 different people. – Probably more than that. – And one of them called you. You paid attention to the coincidence, but you didn’t say, “Holy smokes, 299 people
didn’t call me today.” – That’s right. – The reason that coincidence works is as story manufacturing humans, we’re always looking for that correlation. And that’s why people buy lottery tickets. Because they think that
there’s some sort of weird cosmic numerology thing going on, because we’re wired to look
for weird coincidences, but there aren’t actually weird
coincidences in the world. We just think there are.
– It’s all science. – I didn’t say that. – That’s what you said. – No. There’s plenty of
things that aren’t science, because we make up stories
that are irrational. What I’m saying is there’s
a good reason we evolved to make up stories that are irrational, because they kept us alive. Because sometimes there’s a correlation between the stick breaking and the lion jumping out of the woods. And then when we listen
for sticks breaking, it might keep us alive, and
we’ll have grandchildren and other people will
listen for sticks breaking. Where it breaks down is
now there are no lions, but we’re still listening
for sticks breaking. We’re looking for broken windows. We’re paranoid about
certain things because– – It’s hippos and sharks. – Hippos and sharks, sure. – I love that. Look it up if you didn’t understand that. Go ahead, India.

– Good, what’s cooking? – I’ve seen this Extra
commercial trending everywhere. – The Extra commercial,
the gum commercial, yes. – How do you foresee cinematic commercials within a social space? – I think the reason the
Extra commercial’s doing well is ’cause it’s a good piece of content. It’s a beautiful love story played out. The brand is integrated
smartly, and not forced, and I think Facebook is the environment to produce video for, and that’s why we’re seeing it do well. There’s been great love
stories executed on television, but if that ran on TV, I don’t know, do you know how long it is? Two minutes? – I don’t know. – It’s longer than 30 seconds, right? – The song is just catchy.
– [Gary] If they did it during the Super Bowl,
or during the MTV Awards, and blocked off the time, and ran it, it would be like, “Aw, that was nice.” It wouldn’t be like this,
’cause people are sharing it, passing it on. This is the kind of work I
wanna be doing at Vayner. This is the kind of work that I think people are gonna be forced into. In a world where people
don’t wanna watch prerolls or commercials, brands are
gonna have to find ways to actually make great stories, and actually integrate their
brand where it’s not forced. It’s not like this is our show, and this was a bottle company we had, and we’re like, “Oh, I’m
just answering your–” It’s actually part of it. I think it’s an absolute preview
to where things are going. We’ve seen things like this on YouTube. I think the power of
Facebook is the targetting and the shareability that is extreme. So I’m excited about it. – Yeah, me too.
– [Gary] Good, great question. – Thank you.
– [Gary] Awesome. – Ben, over there.

– Hey, Gary Vaynerchuk, on holiday so I’ve got a question for you. What have you learned from WineDeals, you Instagram account, the best place to buy wine in America? Link me up here. What have you learnt from you
WineDeals Instagram account that small wineries can still use to make a buck on Instagram? Cheers. – Good job, Vineyard Paul. – [Paul] Hey, Gary Vaynerchuk, on holiday so I’ve got a question for you. – Oh, that was on loop? – [Steve] Yeah. – That’s cool. Does it loop? Oh, yeah, yeah, on desktop, I, yeah. Vineyard Paul, great question. I’ve learned what I thought
with creating WineDeals, the greatest place on
Instagram to buy wine, which is people are
disproportionately paying attention to Instagram, plus Instagram has built-in word of mouth functionality. People, by habit, when they
see something on Instagram that they think somebody else is going to be interested in, tag their
friends in the comments. They leave a comment with
that person’s user handle, because everybody’s paying
attention to Instagram, they’re seeing that alert, then they are then checking it out. I have not seen anything work like this since early e-mail, and early Twitter. I’m sorry, this is very early
e-mail, very early Twitter, where anybody who’s on the platform is disproportionately paying
attention to the platform, in a way that creates
aggressive word of mouth infrastructure, so we’re
selling a lot of wine, we haven’t even taken it that serious. Steve, you’re about to get
really, really in there, you know, we’re kind of
in the Summer months, which is fun, but now, here we are, as I start seeing, you know, it’s funny, when I start seeing leaves go orange and, you know, all that stuff,
like, that’s when I know it’s time for money, right, because I came from retail,
and the fourth quarter is what, I mean, literally, this day. I’m gonna literally get goosebumps. This exact day for me, the
day I stopped going to school, was the greatest day of my life, because it was the day that shit was about to get serious at Wine Library, because we’re about to do a lot of sales in these next 16 to 20
weeks, and football, and no school. I mean, just like the best. So, as much as I love running VaynerMedia, and as much as this is gonna
be a much bigger company, and as much as this is awesome, I’m still a merchant at heart, and I, as, I’m fired up to,
you know, here, today, and ready to go, but I can’t lie, a little extra kicker,
because I love selling stuff and, even last night,
with Brandon, I’m like, here we go, like, I’m just so pumped for this Saturday. I had an interesting Instagram cutpost a couple days ago about
this upcoming Saturday in the store, I’ve got
surprise gifts for people, they’re going to see
Brandon, I won’t be there, don’t wanna fool anybody, and so, Vineyard Paul, I think
that people’s attention is on this platform and that you need to be storytelling on it, and
I do think it’s a tremendous, direct response, selling
right hook platform, and WineDeals, as many of you guys know, is straight right hooks. It’s three wine offers
are discount prices, and, buy, the end, like, there’s no thrills, you know, clever, Instagram-like pictures, to the best of our ability, and,
but it’s the wine. So the attention graph is real, people’s word of mouth
infrastructure is real, and we’re picking up a lot of
customers, it’s going well.

Where you couldn’t sell shit? – Wow. (laughs) I’m gonna throw a lot of
people for a curve ball here. I actually wish that existed. I actually think that I would
be even more successful. I think I have, I think
I’m doing fine financially. I’m actually, in my behavior,
I wish my accountant was here. I’m very conservative, way
more than people think. I don’t value the dollars that much. I’m not– We should go into James’ office right now. Of all the money I’m leaving
on the table at VaynerMedia because I like the feelings
and all the other things that come along in life, I
actually think that if the world had no money that I
would be more successful. Because I think, and I’ve eluded to this, that my ability to communicate to people and to storytell and
to inspire and motivate is maybe my disproportional skill. And that if I wasn’t drawn
to running businesses, that I would be absolutely
in hype-man P. Diddy or preacher. I push very hard against
my motivational aspect because I don’t wanna be bucketed into a motivational
speaker because I do think that it’s the cliche thing
that we talked about earlier that you two really hit on. And I’m scared that people
struggle to cut through the noise which is why I’m impressed with the– You know it’s funny, you two
are the most interesting for me because you’re both the parallels
that happen with me right? There’s only one third person
that wasn’t your story, it would’ve been perfect
of the three versions of my content that’s put out. Instantaneous understanding. Perseverance, but liked it up
front but it was perseverance. And, at some level,
thank god you’re not this but like the, this guy’s full of shit and I just eventually got
there and won that game, right? So I actually think that if the
world was stripped of money, that I would be dramatically more impactful on society. And the weirdest and only scenario that ever goes through my mind. Ever. Of me not buying the New York Jets. Ever. Ever. Is that somewhere along the line, the chemicals inside tweak just enough to where I become guilted by myself to give up that part of my journey to triple down on the other
part of my journey a/k this. It’s a funny story, somebody
sent me an email yesterday and said they were
disappointed in me for sending the email and creating the contest of asking for the books
to be in the question. And I sat there with the
question for like 20 minutes, I said, “My god, I will
never win this game because people are unable
to see one level deep.” (scoffs) I’m not forcing people to buy that book. I’m putting out a show every single day that is free in a world where plenty of people monetize video content. And you’re more the
welcome not to participate in that part of it and I am
picking 500 other questions to put in there and it’s just interesting that there’s so little breathing room for any kind of commerce to some people in a world where you could
provide dispropotionate upfront value and people
want you to be stuck in the jab, jab, jab, jab world and I’m wired as a jab,
jab, jab, right hook guy. If money was taken out and the game of business was stripped. I would then have less of a
right hook mentality of commerce My right hook would then be to
get people to actually do it. So I’d be like chasing all
of you around and be like, “No, you gotta go do it.” Now, motivation isn’t enough. I actually think the
answer to your question in a long-winded way is I’d be really happy and really successful in
communicating to the world my points of view. – [Voiceover] Love it.

video quality more essential
than in years’ past? – [India] (mumbles) more
essential than in years’ past? – No. Eat it DRock. Best question ever. Well, let me go into it. India, I feel like I have
some depth in this episode. Look, at the end of the
day, creative is subjective and we all like different things. Plenty of people, 20
years ago, most of our parents, even mine, for
an old guy, told us that rap wasn’t music, like can we get over, like that reality TV wasn’t entertainment, that YouTube wasn’t real stars. I mean this always happens
guys, so you know like plenty of people like
content that doesn’t have the perfect mic or the perfect lighting, that being said, a lot of
people made comments that my last video, the networking
video, was different than the others. Hmm, makes sense, Sid
did it instead of DRock, you know, and they didn’t
say they liked it better or hated it worse, or this was, it’s just different, but that
doesn’t mean that there’s one that’s right or wrong. Clearly there is enormous
upside to great editing, and lighting, and mics,
you know, like clearly, there’s value to that, but there’s also, listen, Wine Library TV worked,
and Steve, I looked like a hostage in Iraq.

“when they write essays in
their Instagram captions? “We’re here to look at pictures,
not read endless shit.” – Reg, don’t say we. Say I. You are here to just see pictures. Plenty of people like Humans of New York, like all these things. People like the long-form
written context around a photo. Reg, you can continue to
just go through the photos, and you should, and do
you, and I appreciate that, and 90% of the people are
down for that as well, but I see an emerging
opportunity for people to write long-form copy on
top of photos on Instagram. India, do you ever find
yourself reading something that’s more than a sentence? Let’s get over, DRock, you’re not showing
India’s, you’re not gonna. Do you find yourself reading more, have you ever read two
sentences on Instagram? – Yeah, oh yeah. – How about three? Give me three. – Like, five, six. – [Both] Yeah. – Seven? – Yeah, some accounts, ya know,
that’s what they do great. They’re good at storytelling, and they tell the story in the captions– – And do you like it? – Yeah, I really like it. – See Reg? There’s no we. There’s you. You don’t want to read, but India, and platforms evolve. Like, that’s just the way it is, right? And so, the answer to your question is people are gonna do their thing, and you should say I
next time instead of we.

“one step ahead of the game. “What are your social
media plans for 2016?” – Colton, my plans for
2016, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, two, three, four, 35, six, 37, 38, 39, 40, and beyond. I went further than you guys thought. – [Staphon] Yeah. (laughs) – My plans for all those
years are the same thing which is, my friend, and
everybody in VaynerNation, I don’t know what my 2016
social media or business or brand building plans are because I, for the billionth time
on this show, Colton, am a counterpuncher. I react to the opportunities
in front of me at that moment. January 2016, six months from today, is an eternity in the game. Microsoft is buying up stuff, SnapChat is growing by the second, Instagram’s ad product could be incredible if it gets deeper and more detailed like its Facebook father company. Facebook continues to be much
stronger than people think. Twitter’s video product evolves. Influencers, especially long tail, call it 1000 to 100 thousand
people following them, continues to be an interesting arbitrage. Where’s the white space? Where do all of you, all of you, think that you should be doing this, and where should it be Y, right? This is X, and I’m always in Y. So my 2016 plans are
to play more Y, right? Ya know, play in the white space. Find the arbitrage. Market where people actually are. I didn’t know podcasts would
become interesting again. I didn’t know that SnapChat, well I did, but like maybe three years
ago I didn’t know that SnapChat would get older. I didn’t know that Periscope
and Meerkat would be invented. They didn’t even exist six months ago. I mean, Periscope did. It was bought by Twitter,
but then brought internally. These things didn’t, in
theory, exist six months ago. These are things we talk about. There are people in the
VaynerNation that have used them to grow their audience, like I don’t think people understand… As a matter of fact, you know what? Real time, right now, because
I’m continuing to test. We’re going in a little bit
different direction, Staphon. I’m going to bring up Periscope. We’re gonna Periscope right
now instead of Meerkat. Let’s just see. Let’s just see, right? Ask, here we go, ask, this is real time shit. #AskGaryVee. No, didn’t wanna do that. Good, #AskGaryVee behind. Hey everyone, good to see ya. Thanks for tuning in. There we go, like… I don’t know if I can actually stop the broadcast for a second. Nate just did? Nate? I like that. OK, it is on. OK, good. So, #AskGaryVee behind… There’s a whole lot of gray. Sorry guys, I hope you enjoyed
yourself for a quick second. Boom, this is D. Rockefeller. Here we go. – [India] That’s awesome. – You haven’t heard me say that before? That’s what I always say all the time. D. Rockefeller. What’s that? Yeah, you like that, right? Right, there’s India. Got a lot of hearts. Yes, here we go, alright. So, my friend, to wrap up
this long ass question, I’m not sure, but I’m gonna react. Just like right now, I had a feeling that I wanted to Periscope,
and that’s what I’m gonna do. I’m gonna react to the
opportunities in front of me, and that’s why I don’t plan too far ahead. You know what my plan is? My plan is to play in the white space, the underpriced arbitrage
of the consumer’s attention and the places where I think
uniquely you can storytell that brings value to those people for the moments in time where they matter. E-comm, search, banner, YouTube, Twitter, ya know, the narrative of my entire life.

– [Voiceover] Daniel
asks, “How do you think “overly-edited photos and text overlays “affect the authenticity
of Instagram posts?” – Daniel, thank you so much
for a wonderful question. Just off the back of authenticity, so you must have been thrilled. I think it’s what you’re
trying to accomplish. I think that if you’re a photographer trying to catch the wild,
like, you can’t edit and put words over it,
but if you roll like me where a lot of things, like
you wanna inspire people to think differently or
make them feel something, it’s really powerful
to put a quote of yours on top of a photo. I really do think it’s the strategy, the will, the interest
of the content producer to really make this judgment call. What I like most of
all about this question is how Instagram really works. The ability to unfollow
somebody on Instagram is so easy, and this is
a subtle product thing that I don’t think people
spend enough time on. People’s ability to unfollow somebody feels so native as you’re
scrolling that, you know, at the end of the day,
content’s gonna find its audience if it’s
good, and whether that’s highly edited or super raw, or black and white, or booty shots, or inspirational quotes,
or whatever it is, it’s going to find its audience, and so I think it’s something that people should not overthink in either direction, right? It’s not a tactic that
automatically makes it pop, and it’s definitely not a
tactic that’s gonna cripple you, it just needs to be right. I actually think you’ve said it best, which is, authenticity has
nothing to do with the actions. It has to do with the seed
of where this comes from. If you authentically, like
me, want to put things like kill it or crush a face today, or whatever you wanna
say on top of a picture, that’s what’s coming from
me, that’s why I think my audience finds it attractive, in the same way that, if all of a sudden on my Instagram feed
I’m taking sunset shots of New York City, people
are gonna be like, “That’s not.” that’s not, that’s just not who I am, right? And that’s why I yell at DRock always trying to edit and shit, and that’s it, right? That’s it so, I think your
question’s got the answer in it, which is the word authenticity. If it comes from the heart to have quotes on top
of it and edit it, cool. If it doesn’t, cool. Cool?

“What kind of headlines
attract you on social media?” – Lyndon, it’s a great question. I think the interesting
part about this question is I think a lot of different
headlines attract me and I think the headline
copy reading call it the Buzzfeed-ification of Media is fully in play now. I mean, when you go look with a, it’d be fun to ask
Steve this question. It probably hurts your, actually nah, that’s not true. I’m curious what your take is on the fact that like the New York
Times now does this, right? Like literally the whole
world has gone slang and five, you know, ways to do this. Like it’s all headline copy marketing. It’s the stuff I built Wine Library on on email marketing headlines. It’s just become the game. I’m not quite sure exactly
what’s grabbing my attention. Usually it’s around the subject matter, so usually things that scare me, like, “Jets running backs in trouble.” Oh no! You know, like? But I’m not sure but the reason I wanted to answer the question is because I think it’s very important for everybody who’s watching the show. I know a lot of people
here are go-getters, entrepreneurs, and do-gooders, whether you’re trying to
raise money for your charity or whether you’re trying to sell a boot for the winter, you need to really think about the copy on everything you put out. It is an absolute variable to success. You can follow all the structural advice that I’m giving you, but when you get to writing the copy on a Facebook dark post or a
Pinterest post or on Twitter, if you’re not good at that, if you’re not good at
grabbing someone’s attention, you’re in big trouble and so I’m not sure what’s
grabbing my attention but I know that the
person behind writing it is doing a good job.

I’m from Queens. I’m co-founder of a brand
of vodka called Pruv. – Are you a Jets fan? – I love the Jets. – Are you telling the
truth cause that felt soft? (audience laughing) – No, I absolutely love the Jets. – I need you to name
two offensive linemen. – Two offensive linemen? Could I talk about Wide
Receivers or Running Backs? – No, dick. Because “people that love a football team” know the offensive line. – Should I have meant to say like? I like, I like the Jets.
– [Gary] Respect. (audience laughing) – It’s given that you’ve
started your career with Wine Library
– [Gary] Yes. – I wanted to see where do you
see the biggest opportunity for innovation for Wine and Spirits brand in the market today? – So, look, you’re going into, first of all, I like you already because that’s ballsy to go into vodka because vodka is past it’s trend which I actually think
begins it’s next opportunity. Two, it’s crowded. Three, it’s really, really
financially intensive. You need money. Right, so I think you know, the nice thing is this falls perfectly aligned
to the world we live in. Right, like you being
part of this community, that’s your only prayer. Your only prayer is to know
what’s going on Meerkat. Your only prayer to win is
knowing what’s going on Yik Yack. Right, and all these things. So, I think place to
innovate is in story telling it’s not about huge billboards anymore. It’s not about going to wholesalers and giving them tons of
dollars for their sales people to kick in the store. It’s about creating a grounds well, but you’ve got to create content and you’ve got create
it in relevant places. You’ve got to find micro-influencers there’s a ton to be done,
but it’s a tough game, man. It’s a real tough game. – It’s tough and I guess
one of the episodes that you said kind of
clearing out the cave – Yes. – before (mumbling)
– [Gary] Yes. – That’s something that
we’re trying to do is just go where other brands are
not going to right now. – 100%, there’s a ton you
need to become the vodka of like elderly Lego builders. (audience laughs) – Like you’re gonna
have to go super niche. – We’re going more
towards like dance music so like EDM influencers,
everybody is there dick face. (audience laughs) – What are you talking about? You’re finished you’re out of business. Next. (audience laughs) – Let’s go up here. We’re going to where other people aren’t. right, like EDM. That’s it, you’re out of your Mike.