– Yo, yo, what’s up Gary? Cory Gregory here just
pulled up to the gym, wake your ass up 4 AM. That’s what you get when you
add right here Cory G Fitness on Snapchat so here’s my question. I’m a serial
fitness entrepreneur. I’ve been to businesses since
I was 20 years old so it’s going on 18 years now and I love it. I’m known for on
Snapchat showing that daily accountability, that wake
your ass up and it’s nonstop. I’m also known for content in my
space but I’ve never had like a personal video guy that just
followed me around like DRock. Tell me the difference it means to your business to
have a guy like that. I think I already know that the
answer but I’m thinking about taking that next step in truly
having somebody capture what it’s taken me to do what
I’ve done in my career. And I’ll end with this we will
be friends so I’ll see you soon. Thanks. – Corey, I think it comes
down to if you’ve got something interesting to say or if the
content’s interesting it has an impact ’cause the
storytelling is good. You know, as great as DRock is
at cinematography or editing or Tyler or Dunk or Staphon or
fucking Steven Spielberg if the subject matter isn’t good,
it won’t have upside. Even us and I think nobody’s
living a more fast-paced, serendipitous for creative
content opportunity than I am but look you know
it’s a repetitive grind. It’s a challenge for these guys to edit and make
a creative storytelling. We’re starting to interview
people within the organization we have to mix it up because the
fact of the matter is a lot of our lives take on a similar
cadence and so doing something daily you know
people like Casey and other people that
do it extremely well. They look for the story,
they create the story, I’m not doing that. I’m documenting over creating
and so I want to show that grind but dude there’s only so many
times you can yell at us at 4 AM and saying let’s go. You know, and so I think,
I think the impact on your business and your career and
your brand will be that if you’ve got chops, if you’re
actually interesting enough, if there’s things going on
especially if they’re not fabricated or created for that
scenario and they’re authentic more people will be
interested in what you’ve got. You create a wider net, you get an opportunity
then to speak to them. I mean some of the vlog, the
vlogging we’re doing allows more people to get into my ecosystem
and allows me to drill home the four or five things that
I feel passionate about telling the world because
I want them to win. I think if, you know, if
you’re there to sell products or supplements or magazine covers
if I was here for selling you know VaynerMedia or selling wine
or my book I think that they would have less upside. So I also think not only is the
storytelling matter but what is the, what is the, thing you
are trying to accomplish really matters in the
scenario vlogging. I think Casey for example and
I have a lot of love for him generally just is a filmmaker
and wants to tell stories. That’s why it does well. Gonna be a lot of people that
vlog that aren’t gonna do well ’cause they suck. – [Dunk] Next
question from Joshua.

– He said I’m soft. – And my question for you is
were you too soft to start a mobile development agency, brah? Was that too hard for you, blah? (laughter) – [India] Brah!
– That’s amazing. I love that whole, are
you, do you lift, bro? So did he say am I too
soft to start a mobile? – [India] Development agency. – I want to say, I want to fight
you is really what I want to do but I think, yeah, I mean, look, to answer it in a straight way the reason building a development
shop in a genre is not interesting to me is that if I was to build
a development shop in a meaningful way, right
now, I would build a messenger development shop way before I’d build a mobile
app shop, brah. Because I don’t care about 2016 legacy software. To me, the reason I built the
company I built is that, unlike, a VCR or a video game console or a cell phone or virtual reality, messaging is tried-and-true. The mechanism that delivers
it gets killed eventually. Right? So the guy caveman Rick who took a rock and
carved it into the cave he was messaging and
communicating, right, but the platform of the day, where the
eyeballs were, were inside the cave and the smoke signals and
the written word and a telephone and a television and a movie
theater and a cell phone and a VR world and apps within cell
phone and so brah, the reason I didn’t go with a mobile
developing shop is it was just too small and I needed to
win the communication game infrastructure that I can deploy
against any mechanism that delivers the story, brah. (laughter)

I’m a filmmaker living
here in Los Angeles. Recently, you connected
with Chase Jarvis, and you humbly bragged that you
were one of the first people to say that Vine is a great
place for filmmakers to grow an audience. – Just like if I was a
filmmaker or video person, I’d be very much paying
attention to Vine, and trying to figure out
how to make six second micro-videos that bring
awareness to me, that leads me to gateway
you to my YouTube, which led to you to
gateway me, to hiring me. It’s just this evolution
of opportunity. – It’s now 2016. Is Vine still the best platform, or is there something different
that filmmakers like myself should be looking at?
Thanks Gary. I’ll see you and
the Jets in week four. – Yeah, I mean, look, it’s… – Richard. – Thanks, Richard. I’m not looking forward
to the Seahawks week four, though the Seahawks didn’t
look so good yesterday, and now Russell looks hurt. Might not play next game,
but they won a Superbowl, so it’s like over. Richard, you know, obviously Vine had its
moment of attention. That’s also one
of the reasons, you know, one of the fun things about
creating video at scale, as I have three
screens on my, right now, it’d be so fun to look
at me doing this in 1996, seven, eight, nine, 2000, 2001. Email, or Google AdWords. There’s a lot of
predictions that are right. There’s also things that were
100% right that get outdated. That attention
of that demo on Vine is clearly right now on
Instagram stories, and Snapchat stories. So, I think those two
places completely dominate. I also think there’s some
kind of old school places, and here’s a funny
old school places, I’m a big fan of people
getting into some of these Facebook communities,
right, these private pages. You know, with other
filmmakers or Hollywood types or what have you. Facebook groups is an interesting little hack. I think it’s just all work. Look, it’s all very basic. I always layer the current
state of the market on top of my
general thesis, which is, where’s the
attention of the people that you’re trying to reach, and then, how do you figure
out to be creative on it. And so, obviously, if everybody’s
listening to SoundCloud, but you can’t be creative in
audio, you’re not gonna be as successful as you are in
creating long-form video. Long-form video of
great quality on Vimeo is gonna be a different
opportunity for some of the filmmaker characters here,
than for somebody like me who, why do you think I’ve done well? I do well in 30, 70, 90
second quick thoughts, quick, I don’t know if you
noticed this Larry King, let’s link that up,
actually, right here, this Larry King, actually,
throw a little box up here showing it. This Larry King interview I did, it’s so funny how some
of my smartest friends have been hitting
me up privately, of how great of a format that is when it’s quick
and witty and fast. That’s what I’m good at. So, you’ve gotta find the
medium that you’re good at. And so, if you’re a filmmaker, there’s the
Steven Spielberg filmmaker, and then there’s the filmmaker
that’s emerging today that understands how
to make it in a Vimeo, in a YouTube,
in an Instagram story. Do you know how much storytelling
capabilities there are in Snapchat and
Instagram stories? There’s so much,
but who’s great at it, and it’s a totally
different skillset than making a 22 minute sitcom. So, the attention
is very obvious. It’s on Instagram, it’s on
Snapchat, it’s on Facebook. It’s there, right? It’s on YouTube, it’s on Vimeo, but which one of those
five, as a filmmaker, can you really play in, and
what’s the different versions, because there’s a very big
difference between making a 41 minute film on Vimeo,
and making a great 7 minute Instagram story
everyday on Instagram. – [Sid] This is from Derrick.

“most marketable but
isn’t monetizing it yet?” – Oh, that’s a great question. Who is the most monetizable
celebrity or athlete right now who’s under monetizing? Okay so I don’t know the answer
because I don’t really dig too deep into that world. I mean I know but I don’t know. And I don’t like talking about
things I don’t know but I’m a give a very smart answer. I believe on looks and charisma
it is somebody who’s an athlete that is not a star player. So what I mean by that is
I believe that, well look, Chris Humphries, right? He’s a very solid, gutsy
rebounding NBA player but he became dramatically more famous
and could monetize because Kim Kardashian and him
dated and they actually got married for four minutes. I think that that’s a good comp. I think there’s a stunningly
handsome or beautiful man or woman who’s an athlete who’s
not the star of their team who either is gorgeous and can play
the modeling role along with athlete though that doesn’t play
out ’cause sports a lot of times they’ll rag on you that you’re
just pretty and you can’t get it done on the field. I actually think as
I’m talking this through it’s the most charismatic. So what do I mean by that? I believe that that somebody
started vlogging Casey Neistat, Casey style right now in the NBA as the ninth man off the bench was a great guy, had a
little charisma, was a great storyteller, knew how not to
blow up the spot of his fellow athletes, showed the real life
of being on a bus before the game, with fans, his own life,
his crazy brother, his awesome mom I think that that
is the person right now. The most charismatic storyteller
that could be doing it with a phone that happens not be the
best player on the team has the most storytelling capabilities
that hasn’t been deployed yet. – [Niklas] Awesome.
– Gilbert Arenas did this. Gilbert Arenas was a very nice
up-and-coming NBA player who then had some big-time seasons
who was the first guy to blog and use MySpace way back when
and became much more famous than he actually was and got better endorsement deals because of it. So that’s who I would say. It’s really anybody who is a B or C list celebrity or athlete that needs to act like me or Casey or Nash Greer
or Musical.ly stars. They need to the internet thing while they’re on the
mainstream plateau. – [Niklas] Mhmmm.
Awesome.

– Hey guys, what’s up? With who do you really want
to work with before you die? Keep up the good work. – I’ll go first. I want to for work
with Vince McMahon. – [Man] Oh WWF?
– Yes, sir. – WWE.
– And I’ll tell you why. WWE now but we’re old school.
WWF. Yeah, I’m Macho
Man Randy Savage. – Randy. – For me, I love storytelling
and I love people that loved characters. What I get excited about is
Walt Disney, Vince McMahon, people that create
characters and IP. Intellectual property so for
me Vince is intriguing to me because I’m 40 I grew up in that
era of the golden era of that Hulkamania, Macho
madness and so– – The Hulkster’s my man. – Yeah, Hulk was in
here the other day. It was a lot of fun.
For me it’s Vince McMahon. You?
– Shit. What was the question – Who do you–
– ’cause he got me fucked up. I was in Gary’s world right now. (laughter) What was the question again? – [India] Person you want
to work with before you die? – Person I want to
work with before I die. I don’t know I think
I would want to do a movie with Will Smith.
Something like that. – Nice answer.
– Will Smith– – Did you Will, I mean you
were around back then so– – Nah, man.
– Was he a little earlier? – Nah, he was earlier than me
and I met Will maybe once or twice but I mean like if there’s
anybody I want to make a movie with it’s Will Smith. – Joe, have you thought about
doing collaborations on cross genre music? Have you ever heard
a country singer or? – That’s what I want to
work with, country music. – Really? – Yeah, that’s who
I want to work with. – I actually, this is me from
afar, as a fan, just thinking about it I have a funny feeling
that you would do quite well in collaborations in
different genres. – It’s true and that’s
where I’m looking towards. Right now country music. – Andy, I’m not just predicting
social media shit, Andy. I predict music shit. – No, it’s the fucking truth. (laughter) It’s the truth–
– I love it. – I’m looking towards country. I don’t know shit about country
but I fucking love that their fans are loyal.
– [Gary] Loyal. – I love that the fans are
fucking loyal and I love they’re like hip hop. They’re just
telling it their own way. – [Gary] 100%. – And they’re coming
from the ground up. I fucking love it.
– [Gary] 100%. You imagine Fat Joe and TSwift? That would be the summer anthem. – Some people get a beat
up at country shit too. I seen Kenny Chesney’s shit. – There’s thugs everywhere.
– We got thugs everywhere.

– [Voiceover] George asks, “I’m curious to see where
grandmavee is headed. “Seems to be getting
a lot of traction. “Are you going to
make it a thing?” – For all of you that
missed Grandma Vee over I guess Wednesday
and Thursday of last week. There was a filter on
Snapchat, I went into character called Grandma Vee, grannyvee. I converted it to grannyvee
because it’s just better. And you know, she was
just, basically it was just really funny about it, she
was just basically saying the same things I say
except it’s funny. I think of myself
as an old soul, and it just makes more sense. Basically, she, I just made videos on Snapchat where
she said, in my day, and then basically said
the things I believe in. And it was a lot of fun,
and boy did it catch fire. People really
passionate about it. Unfortunate the granny
filter is gone now, and I dunno if they’re
bringing it back so. I don’t know where it’s going. I guess we could design it. I guess Andrew could just draw it and we could put it
over my head at times. I do think I should
do a grannyvee episode of The AskGrannyVee Show. I’m super willing to do it if
Andrew is willing to draw it and impose it, you guys
can figure it out, team. I will do a
whole episode, in costume. One little fun fact, Staphon,
you forget these edits sometimes, even still,
so do not miss this one. This is not the first time
I went into character. Way back in the day,
during Wine Library TV, there was a character
called Sir Gary Vaynerchuk, which was the classic,
more serious wine reviewer. Staphon, give them
30 seconds right now. – The key to everything is this. Gary is in Hungary, and
it is now the Friday show. Now obviously he could
not do this on Monday because it was raining,
and it was a Monday. And how could you possibly
do a Friday show on Friday. So I threw the couch out the window, and I jumped in and I’ve
taken over the show today. He’s not here, call it
a Coup d’etat for you. – So I’ve been known
to do this before, and it has inspired me to
consider going into character on Snapchat filters more often ’cause I think
it’s interesting content, I think I can pull it off, and I think it’s a blue
print for a lot of you. I think a lot of you
that are struggling that are comedians, or improv
actors, that have that DNA that are figuring out
what to do on Snapchat. I do think the filters
and all these characters is an incredible
storytelling opportunity. – [Voiceover] Brandon
asks, “Why are the reviews “for VaynerMedia on
GlassDoor so bad?”

– [Voiceover] Nayeli asks,
“What’s the best way to “fundraise for a church that is
also a community center with “limited resources?” – All right so let’s break
out of our thing and go more holistic.
– Yeah. – One more time? What’s the best
way for a church– – [India] For a church that is
also a community center with very limited resources? – The best church campaign that
ever happened was, I don’t know what kind of church she goes
to but this was a pretty young hipster pastor in Seattle and he
was trying to show his community that they actually
weren’t over religious. So he threw a keg party. He got a local band and he
created a smoking section outside the church and
they raised over $500,000. ‘Cause the community wouldn’t
necessarily have given to the church but he actually
chose us because we were not a
faith-based charity. He chose to make a statement and
say our church community we care about the world,
we care about clean water. What we don’t need to
do it with the strings. We don’t need to do
it with an agenda. That message resonated powerful
with the Seattle community. One of things now we’re trying
to get entire churches to donate the birthday of every
single person in the church. Same thing. Your friends Gary’s not going to
give to my church community but he would give to my
clean water campaign. It’s a great way to kind of
reach outside the walls and build bridges. – I think it comes down and it
was brought up right from the beginning. It’s storytelling right? What is your
community care about? What is going to
compel them to donate? You understand the context of
the people that are part of the church community and you need to
understand the people that are outside the community and I
still believe in the context of the show and there’s many ways
but in the context of this show I think getting very aggressive
around Snapchat and becoming the best Snapchat player in a small
town in South Carolina as a church and then going to the
local newspaper to write an article about how this church
is doing Snapchat better than anybody it’s always using new
mediums that give awareness to your mission at
hand through your execution of that storytelling. And so whether it’s Snapchat or
something else live streaming on Facebook Live
for 72 straight hours, something that everybody in the world is talking about use that platform to get you awareness over
what you’re doing. – We had a fundraiser run a
campaign where he listened to Nickelback for
seven straight days, day and night. He went to
sleep with headphones on. He raised $35,000 in
sympathy from the community. I would totally agree with that. We gave our Snapchat to a team
in Berlin a few days ago who did a takeover of Charity: Water’s
Snapchat and they were running marathons and banging
on yellow Jerry cans. Stuff that we would
have never thought of. They were spray painting
Jerry cans, creating art, creating content. – I know I’ve gotta run and
I know you’ve got to run but

“establishing
Charity: Water story? “How have you been able
to connect so well?” – Oh man, I think the biggest
key was understanding what people thought was wrong
about charities. And I think that’s true
for a lot of entrepreneurs. They start and say what
problem am I trying to solve? – I apologize for a lot of
people and there are so many youngsters and these are things
that maybe you just aren’t aware of one of the things that people
start really worrying about is wait a minute if I give a dollar why is the cause only
getting $.14. – Yep. – Why is the thing only getting
$.31 and you start unwinding, wait a minute, big
salaries, bureaucracy, politics, kickbacks. Really gnarly stuff and that
is absolutely, take it from somebody who came from very
little when you work your face off to amass what you have if
you’re giving it away to things you really want to feel good
about where it’s going and a lot of people struggled
with that and I said that was an absolute pillar for you guys. – And that was
problem number one. So 42% of Americans
don’t trust charity. Think about that. We have this amazing
heritage as this giving country. – We are the giving country. – But almost half the people that could give don’t
trust the system. And it’s all around money. So that was really
problem number one. – I don’t trust the
mainstream system. – And a lot of people don’t. – I actually have said this,
I actually think you and two or three others biggest impact ever is that you guys have become the cool versions for the next
generation and every kid growing up right now wants to have
an organization that’s more transparent and that you guys
will all solve and tackle and move the ball in your causes
but your impact on all the 13 to 22-year-olds right now
that look up to three or four organizations are the most
progressive, that you have been at the forefront of, I think your impact
is far greater on what you do to the entire
landscape of NGOs then just the
mission you have here. – Well, that was the vision. The beginning was
to reinvent charity. So most people just know
us through the mission– – Yep. – and I believe those
are very different. The mission is to give
clean drinking water. Make sure there’s a day when
we are not doing this interview talking about water. All of our kids, who are about
the same age, are growing up. – Solve it. Next. – My team is not coming in to
their school showing pictures of kids drinking nasty water. That’s the mission. But you’re right the vision
was to do charity differently. Charity is a virtue. There’s a lot of talk these
days about good businesses. – Right. – There is a role and a place
for pure philanthropic capital. There are companies out there
that are trying to solve the water crisis through
selling bottled water. They sell at $2.30 bottle of
water and five cents goes. Okay? It’s better to just get a bunch
of people to give five cents instead of buying the water. I believe there’s
a place for it. – Like every model you have
certain people that start with a good mission at hand
where buy one, give one and then every huckster comes along and here I want
to raise $15 million for my umbrella company. Gary, good
news for everybody who buys an umbrella I’m going to give
an umbrella to some kid that doesn’t need it. It becomes
tactics over religion. – But that was it. 100% of the public’s money would
be the way we’d solve it. We would go find a group of
visionary people who didn’t distrust charity and we can
get fund the staff and the operations that
we would have. That’s a group
of 110 people today, many who have been on your show. I know you and your wife have
been long-term supporters of that but it is a very
simple model: there are two bank accounts. 110 people pay
for the overhead, 1 million people have been
able to give in a pure way. So we say you don’t trust where
the money’s going how about this: 100% of your money, we
even pay back credit card fees. This costs us hundreds of
thousands of dollars a year so if someone were to give $100
bucks on their Amex because Lizzie and I you can give your
$17 and every one of them and I’m not joking and every
one of those pennies goes– – And we don’t get 17. We get $16.81.
– Yeah. – We actually take your
money to make up the difference. So that every dollar
can go to the field. – Don’t steal
those 19 cents, DRock. – We just try to connect people
to the impact that was having. Because money was not fungible.
– Yes. – These bank accounts were
separate and they were audited separately we
could track dollars. So I could say to a kid, to your
daughter, she did a birthday campaign, she can see actual
photos and GPS of those wells. – Before we go here and
I need to move this along. The birthday campaign. I don’t want to miss it
before we get into it. This was a monumental thing from afar from a
marketing standpoint. – We got lucky.
We stumbled into it. – But instead of giving the full
story you can look this up and Google it but give
them at least what it is. – People instead of throwing a
party or accepting gifts because we have enough crap
and we get stuff we don’t even need
for our birthday. And we don’t
really need parties. – It’s your 33rd birthday,– – you donate it and you
ask your age in dollars. 33-year-olds ask for $33. – Right so you ask your homies,
you send an email, put up social media posts instead of
getting me a gift, give $33. – And seven-year-olds
as for seven dollars and 89-year-olds ask for $89. This has helped a
million people get water. – I was just going to say,
what has been the impact of this campaign? – The average for person raises
$1,000 from 15 of their friends. So as an idea a million
birthdays could be billion dollars for clean water. – Right because not everybody gives just $33 on
their 33rd birthday. – Some add zero,
some give $3.30. – Great.
– Every dollar goes in– – Who’s the first
person to do it? – So I was birthday number
one on my 32nd but then this seven-year-old kid in Austin
starts knocking on doors and he raises 22 grand. And then like holy crap. And then Jack Dorsey
did three birthdays. And Will Smith
did their birthday. – And away we went. – And away we went and
89-year-olds No-No Nguyen gave up her 89th birthday and wrote a mission
statement and said, “You know, I’d like other people
to have chance to turn 89.” It’s a really beautiful idea. Our birthdays can help people
actually have more birthdays. You can actually pledge
charitywater.org/birthdays/. – Link it up. – Even if your birthday
is a year from now. You’ve done them,
I’ve done seven now. Your kid’s done one. It’s a great thing. – [India] Half birthdays.
– Half birthdays, I like that. – Yeah, I’m 26 and a half–
– and you raise on $26.50? – Yeah.
– Done. DRock, book it. – [India] Actually this segues

– Well in your world, in social media and
marketing taking your expertise and applying it
to my business model– – Yes.
– which is athlete, independent contractor because
I’m not represented by a players union.
– Yes. – I’m not presented
by the NFL or NBA. I’m a NASCAR driver but
essentially I’m responsible for my own brand. I’m responsible for
my own revenues– – And the revenue comes in
with the logos on the car? – Yep. – And then appearance fees.
– Yep. – And anything else? – Performance on the track. Now logos on the car improve
the performance on the track. – And vice versa?
– Absolutely. – Right. Chicken and egg game. – Exactly. – So the question is what
would I do if I were you? – How do we, how do
I create a better– – Platform? – platform, a value proposition
for corporate partners? – I 100% believe that you
should execute the DailyVee execution. I think there’s an enormous
amount of people who are watching right now. NASCAR is a humongous religion. I didn’t say sport. It’s a humongous,
humongous religion. – Amen. – And I believe that there are hundreds of thousands of people that would watch your
17 to 22 minute vlog. As a matter of fact, let’s,
you know, we haven’t really done this yet. This is a good opportunity to
do what I’m about to do, this. In the comment section on
Facebook and YouTube if you are what you call your guy’s
self Staphon, videographer? – [Staphon] Yeah.
– Great. If you’re an aspiring
videographer, sorry I mean I don’t
know everything. I know my thing. If you are aspiring and you’re
young and you’re a hustler and I would assume this would probably
make even more sense maybe this is not exactly how it ends up
happening but you love NASCAR. I would tell you I’m kinda
jumping to conclusions you might not want to human being
following you around 24 hours a day with a camera but I truly
believe that what we’re doing with DailyVee right now is very
much no different than what I did in 1996 by doing e-commerce. Or what I did by doing a
YouTube show back in 2006. That this television-like
content, vlogging and Casey and many other people
did it before I did. I think what the hard-core day in the life version of it though is quite powerful. The number one thing I would do. I truly believe that and it’s
funny that you’re sitting here. I would almost even use this
as an analogy but I’ll use a different one without you
sitting here but refers to where you sit in the NASCAR world. I think the 10th man on
an NBA team right now to execute this model
would fundamentally be one of the five
most popular players in the NBA in three years if he
had the right personality and was a good guy and had the
right, it’s just storytelling. The hell is Kim Kardashian?
Right? – Just storytelling. Yeah. – It’s a story of that world. Every reality TV star,
it’s just storytelling. And I think that’s
what you should do. I think it’s very
black and white. I’m very proud that
I’m creating a blueprint that I think is replicable. And I think that’s
what you should do. – I appreciate it. I love that. – I think it would
change your world. – I think you’re right. I think you’re right. I’ll double down on that. – And the biggest thing that you
need to figure out is is what access they have.
I assume a lot. I’ve been to Poconos. That’s where you’re going? – Yeah, yeah. Next weekend. – My father-in-law was the
marketing guy that did the Gillette Young Guns
years and years ago. People are filming
there all the time. As long as somebody can have the
right access and it’s the real stories, right? Everybody see
Sundays or Saturday. What about Tuesday? Stopping and driving
around the country. That’s the real stuff.
– Mhmmm. There’s a lot of content. – You’re going to double down?
– No I mean I– – I like doubling down. – No, I’ll double down on that
because that’s been on my mind. – You think he’s
very good at Snapchat. This is the first… – That was a huge hit. That was really successful and
just like you said I just told a story over the course of my
day where I’m saying I’ll double down on that is like you
said leave a comment, find me somehow. Let’s make this happen. – No, no. You’re gonna
have to do a little bit of work. – Well I’ll do work.
Yes, yes, yes. – No, no, it’s very easy. Actually we’ll do the work for
you somebody here on this team will send you the two links to
the Facebook and the YouTube and there are hopefully 30 to 50
people in the comments section saying me. I can afford there’s people now. I’m sure. I will follow you for free. DRock did it for
free for a while. I don’t know what. I can tell you for sure that if
you’re lucky enough that you’re a young kid hustler that’s
trying to get exposure for access to being
behind-the-scenes in NASCAR it’s going to change your
career outcome, I think it’s an absolute barter exchange. I’m not trying to get you guys
to do free work even though I do it all the time
and believe in it. I have no idea if you do have
the ability to pay something, travel costs, this that and
the the other thing but that’s exactly what I would do. And I would be so pumped to
watch SportsCenter in 17 months of the story of you that you did
this and to know it all started right here, right now. – You got it.
– No really. I fully hey ESPN I fully expect the first scene of the E 60 to start right here right now.
(laughter) Okay. India.

what’s been the biggest key to your
creative process and ability to tell stories that connect people yeah that’s a great question so on the
way I always frame it and i think it’s i started this way by accident and I just
stayed this way is i started writing because I was trying to make nine people
life right you know like the saying that if you if
you want to change the world that you’ve got a chain or 11 * believe in yourself
or one person years I think the same thing is true for
storytelling if you can’t make a small group of people laugh or react in
whatever way you again you can’t get a big group to do it right
and so I every time I write I always think consciously in my head who is my audience why do they care
super interesting i said you know you guys have heard Sally Arkansas his world
would be like Rick polo like I imagine these people that I think
there’s way more than nine of them you’re nine bodies represent twenty-two
percent of dudes in America and that’s why it’s a big audience and that’s why I
think about here right even the way I interviewed the first time 15 minutes you’re like
okay I know who’s watching right whether they were black white
green alien their entrepreneurial they care about things like as I was
listening and getting more context to what I generally more like this guy one
and did well in books I’m like wait a minute this guy knew
this guy knew with a mail forwarding and and blogging very early again always trying to drill home for them
that white space so that’s what i do i reverse engineer what is the biggest belt while every TV
worked because I was like because I spent 10 years in a wine shop and watch
people come in and people that were like duke law lawyers super informative i
want to work like alpha males walking in this room going to want like bring it on
my god world is so do she’s so suppressive in the same way to think
about entrepreneurship right now like I just want to empower people to be like
who gives a shit what people just do it like so anyway reverse engineer it is
very similar go ahead Jonathan wants to know last
time I heard the name tucker max I