– [Voiceover] Iwona asks,
“How many punches in the face and failures can an ordinary person handle before achieving success?” – Iwona, the right word in that
question is ordinary person. What was it, an ordinary person? Yeah, and I think that’s the interesting part of your question. Which is this whole
notion that pisses me off that I don’t believe that the far majority of people right now who claim that they’re entrepreneurs are entrepreneurs. You know, I don’t get to claim that I’m an NFL quarterback,
and then I just am one, and that’s what’s happening, right? A lot of people that
don’t have the skills, you put that word ordinary
in for a very specific reason and it’s the reason I want to rant on this which is the ordinary person a.k.a. the person that’s not
meant to run a business can probably only handle one punch, right? I mean like, that’s just
what it comes down to. You know what my answer is, unlimited. You could punch me in the face 8000 times. I’m here to get punched, right? Like, you know I really do think of it like a UFC or a boxer. Have you ever watched
a UFC or boxing match, and literally watched
and thought to yourself holy crap, if I took one of those punches I’d be in a coma for the rest of my life. They’re meant to be in the octagon, I am not. On the flip side, you show me a world where all 420 of these wonderful and amazing people quit VaynerMedia, and I know exactly what
to do the next day. That’s how I roll. Those are the punches I can handle. Top 10 clients quit, cool. Can’t ship to a state at
Wine Library anymore, cool. I can handle unlimited punches because I’m pure-bred 100% entrepreneur. And so for me, to a person
that is a wannabe-preneur, who first punch in’s like eh,
I’m going to go get a job. From there, everybody fits
somewhere in between that. And that’s your answer. – [Voiceover] N asks, “Any
tips on how to get a mentor?”

“Gary, love the iTunes touch. When was the moment you knew you would be okay when starting your company?” – East County, right? That’s a little bone thugs reference to episode, I can’t remember. East county, the moment I
knew that I was gonna make it was the first day I walked
into my dad’s liquor store. And the reason I decided
to answer this question and trying to find value
for everybody watching other than me bragging about that I had the bravado from day one was, the notion of not even
worrying about that moment. Meaning, one of the biggest
things that I’m trying to teach, I’m turning a lot today. One of the things I’m trying
to teach all my management here at VaynerMedia, and all
my founders in my start-up investments and my
co-founders in companies that had meeting with my
co-founders at Resy last night, the number one thing I
keep telling everybody is to not worry about the
things that don’t matter. Worrying about or trying to figure out, this is the moment when I made it, is something that I think cripples people, and I just don’t even
think about those things. I could answer this question two ways, which are the two right
ways, which is one: The moment I walked into my dad’s store, because I had that
confidence, or I could answer the other way that’s equally as true, pulling on both sides
like a bridge, which is, I haven’t made it yet. They both are right, and the
truth is, outside of this question, I don’t think about
it at all, ever, period. And the reason I’m answering
the question is because I’m trying to get as many
of you who are watching the show right now to not
worry about those things. Worry about executing,
worry about feeling good about your life, don’t
worry about making it. Because making it is an outside force. The inside force of you just doing it is what you should be focused on. – [Voiceover] Kyle asks,

When we asked for more
details, he responded that the product isn’t fully
developed, however, it’s social marketing for my city only. Scottie, listen, I took
this question because you tweeted that you wouldn’t eat
until I answered your question and knowing that eating is important, I wanted to deliver for you,
but I’ve gotta be honest with you and I love you,
brother, and you know who I am, you’re watching the show,
so you asked the question. I hate your question. It’s a ludicrous thing to
think about at this point because the product’s not even developed, yet you’re worried about marketing. I’d love for you to develop the product, taste it a little bit, cut
it back to question # 2 or 3 where, you know, you’ve gotta feel it, you’ve gotta put it out in the wild, reverse engineer it a little bit. You know, my city only,
like local, there’s a ton of things you can do,
Facebook dark posts, tweets, geolocation stuff, there’s
a ton of things to do, mobile ad stuff. There’s
just an enormous amount of flexibility on how to drill
it with a local business, but the truth is, you’re
getting ahead of yourself. This is, you know, I don’t
wanna dis or something and I don’t wanna dis ’cause I love you. It’s a little bit of
an amateurish question. I need you to kind of get the
app out or the product out. You’re just getting way
too ahead of yourself. The marketing will matter
only if the product is serviceable at some level. Great products always
need less great marketing and great marketing
doesn’t fix crap products. – [Voiceover] What’s your
advice for small business owners