– [Voiceover] Nathanial asks, “Gary, you’ve said YouTube,
Facebook, Twitter, Periscope, “and Instagram are the big players. “What’s your opinion on Vine?” – I think Vine has taken a secondary spot. I still think there’s
a real community there. I think Instagram and Snapchat took a lot of those Vine celebrities. There’s still plenty of
stuff going on there, I’m spending less time on there. It’s now in the niche and young category. I look for mass and older category. That’s where I’m betting on those things that I brought up. So I think that Vine has a place. As I’m talking right
now I’m going to look up where Vine is in the
rating system right now in the app store. Which is always a great
indicator on where things are. But to me, I would rather pay attention to what’s
going on MusicAlly right now. By the way Snapchat is number one in social networks, three games, then Snapchat, then Facebook messenger, then Facebook, then
Instagram, then YouTube, the next thing that pops
up is Pinterest at 18. Which is interesting. What’s App at 21. MusicAlly at 25, Twitter at 27. Look at that, MusicAlly above Twitter. And I keep pushing MusicAlly and everyone is like, ehhh. Kik, very under the radar, very big with younger demo, that’s 34. As of this moment. There’s that Wish app that
I’ve been telling people about. Periscope at 49, real player there, right. Here we go, here we go,
here we go, here we go. Tinder at 75. No Vine yet by the way. And Vine has been slipping. and I feel like Vine’s been, Tumblr is at 108. You know I’ve been down on that. GroupMe at 122, LinkedIn at 140. No Vine. And so that’s, that’s kind
of how I feel about it. Just looking, triple checking here, maybe I missed it, because
that could be the case. No Vine. So let’s go to categories real quick. So I look at data, and I go by vibe and right now in social networks, Vine is– Is it even categorizing in this? I got to find it. It can’t be this low. I don’t even know where it is right now. I don’t know, anyway, that’s how I think of it, India.
That’s the bottom line. Cool. Go ahead. – [India] Video from Benjamin.

“content creation when
VaynerMedia was only five people “to begin with?” – Easy Haniel. Is he asking for my brand or how we did it for others? – [India] Vayner,
brands that we. – Haniel, first of all we started at seven
or so when we started. We were also a community
management company for the first 18 months so
we actually did no creative. India, you might’ve even being here when we
just started doing creative. – You had just
started the CCC role. – [Gary] Which became the MCP. – Which became the MCP. – Were you like oh my God, I’m a community
manager maybe one day I can be a CCC? – [India] Yeah. – Did I ever tell you
I named it CCC as an homage to the Soviet Union because of the CCCP? – [India] Did you really?
– No. – [India] Didn’t think so. – We handled it very easily. We got to about
20 or 30 or 40 people when we first started doing it. We took a very junior people. We were getting paid
very little of money by the clients. What we we’re producing
was native content, jab, jab, jab,
right hook for clients and they have
no idea what it was. The big agencies
that had creatives, they didn’t know
what it was and they were
disrespectful to it. They were like that’s
not real creative, tv is. Not a picture
on Facebook. They still say it, which is the beginning
of their demise. So we just willed it. People that were kids, I was like who knows Photoshop? Me, great you’re a designer. Let’s go. It was scrappy. It’s what you do in the beginning. All these bullshit
entrepreneurs that I’m mad at, you know why I’m mad? You know how many of them
went skiing this weekend? You know how many entrepreneurs
went skiing this weekend? People that raised money, they’re not making any money and the only way they
continue their business is if they raise more money. The macro economic
climate is getting tight. China, oil. People are not throwing
around money the way they did even six months ago and they’re skiing. – [India] You hate mountains. – Right I do hate mountains. That happened on the show or somewhere else? Do we know what episode? – [India] Garyveehatesmountains.com – Is Garyveehatesmountains.com
still up? – Hates mountains. – [Staphon] That’s when
we were on 15. – Amazing it is. Amazing. Staphon instead of that
just put it up for a second. (camera clicking sound) – [Voiceover] Fabian asked,
“Do you think you using

– Hey Gary Ginner, Chad J. L. D. here and I have a question for you. About Snapchat. Because of you, I have
been snapping my face off. And loving every second of it. DRock at John Lee Dumas. And I would love for you to share with us, how do we grow our Snapchat followers? You’ve answered this question before, I haven’t loved any of your answers. If you could go deep, break it down, we’re VaynerNation. How do we grow our Snapchat followers? – J.L.D. wants to grow his base. J.L.D., excited, I think
I’m actually going on your podcast today,
which you’ll probably air as the book comes out. That’s later in my day. J.L.D., listen, I’m
sorry that I’m not giving you a good answer. The answer is you have to
use every other channel. It’s using every other
channel at its hacking. You’re doing it right now,
you threw up your Snap code, because you’re hoping a bunch of people in the VaynerNation stop
it, take a picture of it, and add you as a friend. You’re doing exactly the right thing. Which is, you’ve got to use
other people’s platforms and other, you know, collaborating. Literally, emailing
everybody that you know or messaging them on Instagram, if they’ve big Instagrams,
assuming that means they have some sort of community on Snapchat. And saying, “Hey, how do
I take over your channel? How do I, give me a shoutout.” It’s literally endorsements
on other people’s Snapchat. Or, listen, man, make your podcast over the next six, seven, weeks, pounding Snapchat. Interview people about Snapchat, interview Snapchat executives. Make your world about Snapchat. I’ve won because I’ve branded, you’re looking for a tactic. You’re looking for a sales tactic. Right? A transaction. Oh, go do this, buy
this search term, right? Like, you’re looking for that. You’re looking for, maybe
you should buy the long tail, term on Google as a
Google AdWord that says, “Who should I follow on Snapchat?” And then maybe you’re the first result. That you paid for. It’s me, follow me, right? That will work, probably
cost a buck or two. Per follower, that might work. But I’m doing it in
marketing and branding. By being about it, ’bout it, right? By being about it, and
by talking about it, and by being out there,
people are picking up on that behavior, they’re
writing about me being in there. And yes, I sit at a
high level in marketing but there’s a lot of people… D.J. Khalid wasn’t, he was a DJ. He went all about it, now
people give him exposure. Right now, because
there’s no functionality within Snapchat to growth
hack or pay for ad spend or any other functionality
to build your user base, you have to win on
marketing, not on sales. J.L.D., there’s too many people in 2016 that have become “internet marketers” and it’s all about arbitrage. Facebook ads, Pinterest
ads, Google AdWords, affiliate marketing, email marketing, landing page optimization. It’s all about tactics, it’s not about marketing and religion. The reason I’ve done so well on Snapchat is, I’m a marketer, right? I built Wine Library
on marketing, not just transactional couponing
and Google AdWords. I’ve built myself in marketing. Coming. I’ve built myself in
marketing, by building my brand and that’s trickled down. It’s not just transactional. I sell a lot more books
than a lot of people because it’s not the tactics,
it’s the overall brand. It’s really the thesis of
jab-jab-jab-right hook. Those jabs are branding,
I’m bringing value. And so, there’s tactics,
like you just did, J.L.D., but there’s also branding. And you have a platform, you
have a successful podcast. Make your content about that. And then there’s a lot of
tactics like I mentioned earlier in this rant, as I wove some
tactics in there for you. But you’ve gotta level
up your thinking, bro, I’m not kidding. You know, you’re gonna razz,
I’m gonna razz right back. You gotta think marketing versus, you know, you’re more
than welcome to go out and do guest blog posts
on a ton of business sites about why you think Snapchat’s important. And now you show up in a
lot of distributed places. With a call to action
to, oh, P.S., by the way, follow me on Snapchat. So there’s a lot, you may not like the answers because you
may not want to do them. Or you might not like this answer because marketing’s a lot harder than a growth hack or an execution. It doesn’t take away from the
fact that it is the answer. The reason so many people are asking me how to built a base is
because it’s not easy. ‘Cuz it’s branding and marketing. Not sales and transactional. I’m excited right now,
because that was actually a very important answer
to a lot of questions that have going on for a long time. Too many people here are playing checkers when the game is really chess. Branding and marketing is different than transactional, affiliate, it’s math versus branding. It’s quant versus qual. Snapchat is in branding and qual world. And that’s just too hard for most of you.

said we are now charging for your
username would you pay to keep it matters to west at Jimmy Kimmel think it
matters like what are they gonna charge like if if if I dot com came out it was
the next big thing I want to be on it worth banker or if if the snapshot even
came around and said look we were out and we all know the names and if you
want gary b ecause you’re one of the people that we’ve deemed 50,000 people
that has a reasonable to them that we’re gonna charge you a hundred bucks a year
for it you know I actually don’t think it matters meaning what I paid sure what
a lot of you pay it no would hold back the after winning maybe I don’t think
any would ever take the chance to not become a big platform because a lot of
people wouldn’t sign up for it because those people were upset that somebody
was charging for them the and so I think the PR standpoint and a branding and
positioning standpoint most absurd if they do if they have the best product in
the world you pay for it nobody knows what would I pay Rachel
actively probably yeah probably and I wouldn’t give a crap about it like you
know what are they going to charge you can’t charge enough you know what i mean
they’re not the internet they’re not gonna meaning like every one of them is
too smart and is too big of a business to sit there and say ok like why would
they charge Facebook makes a billion dollars a quarter you think they want to
take the vulnerability to make an extra fifty million dollars top-line revenue
and listen to me and I’m not dressing and you theres just sometimes not a good
understanding of Big Mac pro-business behaviors like let’s just bring it down
you think Facebook how much revenue think this will be able to make and
charging for the exact what’s the most you think somebody can charge a human
forget about pepsi for the need for a year and let’s get to it what a month for over 500 bucks big
fucking deal in the scheme of things I’m in the top 10% of 1% I don’t know of
humans with fan bases right like there’s no money in it so like the problem that
a lot of people do is they think about it too much of a micro level there’s no
money in its own level up thinking Jimmy and crew like cool yes but never happen
because it would break the border ability is so much greater than the top
line revenue when they’re making revenue in other areas theoretically yes no it doesn’t matter I
mean the question matters you may appreciate I think it’s a good
opportunity to lessen up for the masses of like you gotta understand the reason
we’re good salesman as i understand what person wants another reverse engineer it
right this money it’s a business that money is not more valuable than the
vulnerability that they put on their other monies to I’m spending more money
on a Facebook ad today on Facebook and charged me for the year for the name so
why would a credible and believe me getting emotional that they pulled the
rug from underneath me and left a platform right kind of thinking yeah
garry so has this credit copeland here

which conditions is advisable I think
it’s advisable under several conditions condition number one where you want when
he started a blog really it was eighty-nine as an email newsletter yep
so do the math a long time ago then I met Joey dough
and switch to TypePad you know what some blogging before that but I can’t find a
where it is and then after I met you ito I’ve been doing it as relentless as I
could there was a period was five bucks a day and then I realized it wasn’t
helping me where the reader so now it’s been one today for a really long time so
the if you want to develop to get to the deputy the best at something you gonna
have to say no to a lot of things you know it’s super important super
important and so on Twitter came along I thought I could be pretty good at this
cause I’m early but I would have to use my blogging time to be pretty good at
this so better well I spend 10 hours a day thinking
about the next blog post a bunch but you don’t see most of them when he just like
kill him know stick around you might like when you’re spending 10 hours a day
in four weeks we spent hours in a ship and recall that’s why I think every
image double block even if you don’t put your name everyday write something that you
willing to put in the world so that a week from now on a month no new year
from now you can look back at it I said this I predicted his little as a
youngster you like writing and I like talking
about ideas I like helping change happen there was a time in the middle of the 18
books when the thought of sitting down and going to the practice of writing a
book really engaged me but I’d rather look someone in the eye and talk to them
then what about public speaking we’ve got to do a couple of months I hate
flying there love being a major on and then you’re off their rules can’t bring on you know chimpanzee
marching band you can you let you slide rules go beyond that can throw things
into the audience and stuff but that’s too many variables so back to India’s
question yes let me go see president in his book The War of our talks about the
resistance in Lebanon yeah I do ya like how many books do you read well I get
two or three a day in the mail and I read them until I get the joke and then
I stopped at 2000 she says but sometimes you don’t need to be there may be asked
for it gives you don’t mention that sounds a little pre ordered that book
will probably take me more than 15 minutes to get the joke it’s just rich
and layered in a lifetime ago insight you don’t say yeah but there are
other books like if the other did a good job in five pages you get the point you
trust that the rest of it is proven and now you can go on to the next thing I’m
not going to last for you fictionwise there was a book of whiskey
Tango Foxtrot hysterical brilliant funny science fiction and it’s about you
you’re in it you don’t like the devil character yeah he’s a handsome yes yeah but the best thing to say but that’s all
i care parts of that I’m in any way and then there there’s a really great book
about novel about Marcel Duchamp’s work called the bride was stripped bare by
her bachelor’s even yeah that’s really juicy book is fired up to go and then
but non-fiction wise I’m just constantly amazed at how generous authors artists
authors no you can’t make a living writing books but they do it anyway question I’m real money out of town on
Sunday as it shot shot at the way to the punch line is this piece than 20 years opposite course did you say you can be a
meaningful specifically said when your have ever walked out of the show yes cause I could go second I have
something important to adhere go ahead I just you know what I’m just glad he was
my friend generality and the problem with most social media is your not the
customer you were the product it was optimized to make you anxious and to use
it to get with optimized to extract from you nervous energy not productive output
so most people fall into it are checking one less time checking this posting that
liking this why to keep them from doing important work which I was watching
television but here’s where we disagree a little bit I mean like like they’ll
stick here for a second India who thought that all of a sudden MySpace and
Friendster Facebook and Twitter came along and took us away from all this
mass important or so let’s start with Clay Shirky Clay Shirky pointed out up that Wikipedia got built a decrease
in television viewing billion hours invested in building Wikipedia came from
GV it could have come from reading know he can show that it is great book came
from TV you put it shipping everybody’s who talked about this with me but you
can’t deny this scholars work without examining it is a wait yeah i know i
think thats fair and I think you’re right about that I do believe an
enormous amount of internet behavior at the at the television so what my point
is television’s dying because we’re giving people more choices channels are breaking down its rhetoric
masses going away what do we want people to do with the time they’re not spending
watching Happy Days just watching TV which is stunning to me but my argument
is that people who are watching you and I talk by Bryce and John at then end the
cycle already knows I’m about to say they have the ability to make a dent in
the univers hundred-percent we gave them a platform they can use to 200% and they
think that they’re advancing their cause by using various social media networks
the way that they are optimized to be used in my argument is there not that
I’m super glad that the musicians of the sixties that went way out on an edge
worried seduced by just sitting there listening to people’s records all day
they decided to make pitches before they decided to make so train coming or
whatever it is they went outside thing to say this is my work and the problem I
have with the people who are just saying me too plus plus they think they’re
doing their job they’re not doing their job they’re hiding from their job their
job is to create a body of work that are into trust you know that that’s
interesting but let’s let’s let’s go a little bit deeper sort of like this don’t you believe when
you’re saying plus + and this other thing don’t you believe that that is
exactly mapping the people that didn’t just like not everybody is going to make
great bodies of work a true ok go ahead you think they’re born that way know the people everyone who makes great
work was born naked unable to read and proven in their diapers right somewhere
along the way you make a decision you make an investment you go forward and if
we look we see that it used to be that John Hammond would pick you and you
would become a famous recording artists yes I saw the pictures are gone and so
now the building number of people who are picking themselves going up what im
saying my only point in this case is this if you find it at the end of the
day you could say I did a really good job and my social media universe is
clean and taking care of and that’s all you have to point to today I don’t think
that’s a good day and what i’m saying is that we pimps Magee who has that 2.2 in
1974 had that same thing to point him better she had the chance to do better
so what you’re saying is that everybody can go to Yankee Stadium today hit the
bat on people and take a swing which is different than giving up just yet just
let it can’t ever heard that from a political numbers are different the
intellectual endeavors for sure so when you’re saying is everybody has the same
capacity to learn you know what i’m saying is what we define as athletic
endeavors he is one axis but I could say for example if your caregiver for senior
citizens are struggling with alzheimers yes you were capable of looking at
person in the odds with empathy and infection in a way that changes that
tell me how you develop empathy tell me well you change the topic with you
because you just said I can teach me how to be a caregiver that’s gonna any
conduct we meet on los Mande and the and the you can teach the teacher I can
teach Andy yes to do I can’t ever teach him to hit a home run ok I can teach introduced something with
his voice as hard as you can teach them at home running at the same but you can
teach him to be the best version of a baseball player that he can be in the
same way that you can well that’s a whole different conversation that’s
coming up trying to have no not true not true because what’s what’s most
interesting to me is there is no economic situation that Sally pence
McGee could be focusing more time on something else besides liking buttons on
that ok do you agree with me that silly pants McGee would probably likely in
1984 to be sitting and watching well that’s what I’m say right now I’m saying
nothing changed the places that people are deploying their energy my family
liking something Instagram Facebook is a way to hide from
the productive thing she could be exposing yourself to productive thing is
scary you think you think she’s she’s gotten
to a place where that makes her feel better and that we’ve tricked people and
people drink themselves to be a part of something versus when they sat on the
couch know when they sat on the couch the entire culture was in on it and it’s
similar what i’m saying is we didn’t build the internet so that YouTube
videos we built the internet isn’t on capitol videos escapism for somebody just like a
reading a good book escapism for you seriously I’m asking I know people
around the world have something they really need to escape from the people
who are watching this much less fine I would argue and agree with you that
people have much bigger headaches then but the reality is that somebody’s
watching this has their micro version of what they think they’re skipping from I
sit here everyday and yell and say look if you’re white male in america Jesus
Christ you want about winning the lottery you want so I’m with you on that what what I’m fascinated entertaining
there’s nothing wrong people think cats just just acknowledge
you’re entertaining yourself you’re not doing your job that’s the only thing I’m
trying to put the question to India was what I’m doing my from India was when
I’m doing my job why are they using the other forms of
social media the answer is a quote you find what you want job but Neil Gaiman
has said is the way he deals with writers block has written a book in need
to do is he makes himself super bored he eliminates all input and so into you so
bored the only way to entertain himself is to right are you saying that one of
the big KPI’s for you just think the blog was not getting all that stimulus
in allowing you to create more forcing me to say either I did nothing today or
make something worthwhile that there are days when I will answer nothing but
email and I feel horrible at the end of the day cuz I don’t believe that the
product meets let me tell you what the most interesting part of this last 45
minutes was for me self-awareness for himself and I think
that to me is the most interesting part of what just happened like to me that
speaks to really understand yourself and positioning yourself in the best
position to succeed based on the successful contributors / artist I know
are similar so for me I need chaos like I just walked here I just walked into my
office lol laugh it was so quiet I started yelling at everybody I can’t get
into my place without all the employees are aware this is key it is but if we
look at most of the people who are showing up in my box and you’re about to
say what I do know what I do they’re copying pattern yes social media without
being aware of the tribes well I’m the question without being aware that
those patterns are sabotaging their mother pushing for you when a winner
when is it right when it arrived in that first try nothing see what happened if
you were forced to eat level up not by getting in but to level up by standing
out by saying something important 25 just sitting at home thinking it’s one of the funniest things about how I
go about things is I don’t want to read anybody else’s things I don’t consume
anything else because it puts me in that it’s really not even like I’m crazy that
way but I don’t want to consume anything cuz I just like observing people in
whatever format the real world digital world to be able to just do my thing cuz
that’s what makes me comfortable in analyzing it so it’s a little bit of
like it’s interesting so the way to the way we built the author MBA which is
cool I guess is it’s 28 days and there’s an enormous amount to do yes with your
name on it in public and commenting substantially with your name on it on
other people’s work like a repeat cycle repeats 1314 assignments before we do
some people struggled with that system everyone does that’s what it’s for you
if you if I sent you to Ranger School you’re going to struggle if I send you
to tightrope circus school you’re going to struggle that learning is hard that’s
why the dropout rate on online courses at 98% yes and the reason is because as
soon as it gets hard and it has to have you learned something you quit when
people are mad at watching my content because I talk about hard work and they
don’t want to hear that they want to see what the secret Asst you know what’s funny about that India
thank you brother because that’s what it is referring to I need to be accountable
to somebody I think about what triggered that game I needed to be accountable
somebody else besides myself India last one John asked what does
something we both disagree on i mean i

– [Voiceover] Daniel asks, “Will people use Anchor “as an alternative podcasting platform?” – I do believe that has potential. I’m very excited about Anchor. I put Anchor directly, and
it’s only five seconds old, but I already put it directly
into the category of, like, I need to keep an eye on this, mainly because, and I don’t
know if we’ll ever find this, I don’t know, Staphon,
maybe when you’re bored, you know, which is never, but if you ever come across
some 2000 789 videos, I talked a lot about “audio Twitter,” I don’t know if I ever
even put it out publicly, you know how usually I’m like, I did it? I don’t know. But I’ve been obsessed with
the idea of audio Twitter for a long time – what’s that? – [India] You said you
were going back to voice. – I did say going back to voice somewhere. – [India] A year and a half ago. – Yes, please dig, let’s find that. I’ve been obsessed with
voice for a long time. It’s an important platform, it’s one of the ways we communicate. It’s why podcasting has re-emerged, and I do think Anchor or something like it has the potential to become
a very important platform. I’m 100%, like the article
that we just wrote, going to use Anchor for my thoughts, and then basically we’re
gonna write articles about it, and so the people following me on Anchor, you know, it’ll be fun for them to see what the translation is from how, like, talk about really
exposing our process, I’m literally gonna, instead of memos and sending them to you, start doing them on Anchor, people will hear all the silliness
and how I correct myself, and they’ll see how we transcribe, or how much we don’t transcribe, or how much grammar you
have to deploy against me. And so I think it will absolutely be a podcast play for a lot of people. I’ve considered it here. I considered, actually,
recording this right now. Like, literally right now. I may even record the next question. As a matter of fact, I will. Like, (laughs) this is
all going very weird. So yes. Do I have to hold it down? – [India] Yeah. – Do I have to hold it down? – [Staphon] No, well, you do have to hold it against your ear. – No, but when I hit record? – [India] Yeah, I think
you can just record, like – – Oh, it’s only two minutes, too, and you do have to hold it down. – [Staphon] Really? – Yeah. – [Staphon] I was trying it, and it usually says hold it to your ear. – Oh yeah, you could
probably do it to your ear, you’re probably right. It’s really well-done.
I love the onboarding. Josh Shaman, big shoutout, you were right about the
onboarding, it’s tremendous. So yeah, I think, you know,
it’s only two minutes, though. – [India] Yeah. – So I guess no is now my answer, as I’m, like, playing with the app. You know, but I think it’s
a great promotion tool for two minutes as a gateway
drug to your actual podcasts, especially because you
can put a URL in the post. Like, test that already, like when you put the
additionals and stuff. It’s really neat, I’m enjoying it, there’s nothing more fun than, like, it’s kinda like going to school and the first day of sixth grade, and there’s two new kids in school. (phone chimes) That was weird. (laughter) Anchor, that was very weird. You know, and one of
’em you have a crush on. Right? You’re like,
ooh, Sally’s so pretty. You know, and so, like, there’s
a new app, it’s interesting, it’s voice, it’s a space
I’ve been paying attention to for a long time and waiting for this moment. We’ll see what happens with it, it’s very early, let’s not, you know. When something like Peach or Anchor, I mean, these are four
hundredths of a second old, but I’m paying attention to it in the way I’m paying attention
to Peach and other things. Let’s not get it, it’s not musical.ly yet. And it’s definitely not Snapchat yet.

“Instagram in the next 2-3 years from now?” – I think that Instagram will be easily one of the top two social
networks in America and globally will be a major force. I think that Facebook and
Snapchat are the only two things that compete with it. And I think that anybody who right now isn’t spending a
disproportionate amount of time trying to figure out the hashtag culture, the Instagram ad product, the
organic Instagram posting, working with Instagram influencers
is making a huge mistake to not set their business off properly in a 2018-2019 world. So massively bullish all-in. It’s one of the biggest
reasons I think all of you whether you can only afford one
share or a thounsand shares. I think Facebook does extremely well because of the revenue that we haven’t even seen the real revenue
come in from Instagram yet. It’s a beast. It is the current social
network of the moment for 28 to 40 coast Americans. 22 to 35 other parts of America. And I just think it’s an
incredibly important platform and I’m very very bullish on it. And as somebody who daytrades attention, by the way we have to write
my daytrade attention article. It’s time. I think it’s massively important. I’m buying it now. I don’t predict for two years
but that’s my intuition. And by the way here’s a good
time to chop this in DRock. Show this. Facebook acquires Instagram. Oh Staphon. – Gary Vaynerchuck who’s the
co-founder of VaynerMedia back in January predicted
the purchase of Instagram by Facebook and today Facebook
founded by Mark Zuckerberg shelled out a billion dollars
for that very service. That was when I was on the
Piers Morgan show on CNN the day Facebook bought Instagram. I made that comment,
and everybody on Twitter said I was an idiot because
Instagram’s only 500 days old. But Zucks did– Instagram’s probably worth
50 billion dollars right now, maybe more. So when you buy it for one, you did well because those are billions. You know it’s not just a 50x. When you 50x eight bucks, it’s nice to have 400 bucks. When you 50x a billion, that’s 11 Jets teams.

going south and no longer worth putting
energy into engagement when something’s big MySpace Twitter right now is
interesting to watch Google+ tumblr when when something gets
big you just watch organic-rich on Facebook it’s not so hard like you know
when it happens to snapchat oh I remember the days when I 25,000 people
watching my stories and i can get two thousand people to screenshot now I’ve
got four hundred thousand people watching my stories I couldn’t get and I
couldn’t get a hug people to screenshot like it’s very easy
its data you just stop feeling it when I send an email and cell four hundred
cases of wine in an hour and then set up seven years later it took me four weeks
or four months to sell that same 400 you like wait a minute and then you look at
the data and the open rates are not as good the click-through rates are not as
good the data that they’re like you know like
you just you just respond to the reaction either you’re stale and people
want to tune you out or the platform has an issue until you get to the site is it
you and you begin the same old song and dance or is it that that the platform
sucks you really thought you even though I have a lot of the same things a lot of
you watch before the energy or the routine excitement of it all you know
you’re starting to grasp IPCC’s more importantly there’s just so many view
the comments right now did you just meet me in the last 30 days YouTube Facebook leave a comment that
you just may be the last 30 days there’s always more people like nobody knows who
I am tell me everything I know it’s true you
have even recognized more on the street

death you ever have to regain focus tips if I
mean you know you’re talking about like worrying about how many followers do
happen how much reach you have not worrying about if you position yourself
to actually convert on what you want to for me my religion is depth not with and
show it I don’t struggle with that I never care about me Twitter followers I
have or how much traffic I’ve to my website I’m always thinking about the
moment I’m gonna deal with in about a month which is you know that I sell
books right did everything lead to that moment by the way is a march 23rd telethon great February 23rd film the
commercial for the 23rd anyway Feb 23rd mark your calendar right now actually
actually can we get that on the counter apple.com when you get that up from what
10 a.m. to 6 10 a.m. to 6 p.m. huge telethon where people by eight books and
holding a huge anyway I need to refocus on different things not the wet the width and depth thing I need to
refocus on opportunity cost this is going to become like the you
think you’re tired of me talk about snapshot we do you too much I’m gonna
pound you in 2016 with opportunity costs because I’m coming for supper later that
night missus in my career aren’t necessarily the things I’m doing their
things I’m not doing because of a certain things I’m doing got it so I
think that’s what I’m trying to focus myself on which is putting myself in the
best position to succeed and auditing my talents and my up side to allocate my
time and my efforts Travis do you lose respect for business people if they go
off and rely on you wanna take pics etc

brand when first starting up mean have you watched a hundred and
seventy million things you can do i mean PR is still a basic tried and true
meaning like show up on blogs and be interviewed and job on a black and
Shobhana periscope and things you can do without a PR company in pain them to
$5,000 a year just hack go on you know this is really like this almost higher
simpson attorney Christine I’m sorry but this is like I mean this is literally
like Harry recap everything you’ve been talking about for nine years I mean I’d
almost rather you just google my name and get those answers this way but I’ll
pander to the context of a little pissed off at you India for this question makes
no sense million thinks create content you social
networks all this stuff now doesn’t cost money see the reasons why actual should
be as its layered on top of the internet and it doesn’t cost you money talent in time but it was a question
money like I wanna I wanna guest blog opening and then you talk about your
stop losing influence or send them free product have no idea what your product
or services but there’s so many ways to get exposure I get that I’m good at it
but the blueprint has been absolutely lead out for so many people its content
creation and its its content and distribution at its most basic form
content and distribution the dish machine has changed so much over the
last decade the YouTube and Facebook and Twitter’s and snapshots they all work if
you know how to use them it’s a tool right like if I don’t know how to use a
wrench if you don’t have to YouTube it will be valuable to you but what you
need to do is you need to figure out how to make them valuable or higher or
partner with somebody that will make it value for you but the ability to get
exposure now has never been easier the problem is that means everybody’s going
into that game and it filters the supply and demand attention and so now
everybody’s got an at bat and now the cream has to rise to the top wasn’t super new India that’s different
than perspectives Andrew and you what