Oh my god.
(laughter) – Who is this?
– [Phone] This is Dante. – Dante what’s up?
– [Dante] What’s up? – Where you from Dante? – [Dante] I’m from
Milwaukee, Wisconsin. – Milwaukee in the house.
Are you a huge Brewers fan? – [Dante] I’m not as
big of a Brewers fan. I’m actually a
Baltimore Ravens fan. – Nice. Okay. Respect.
What is your question, brother? – [Dante] Okay, all right. All right, I have
so many questions. Let me think of my first one.
This is my perfect question. I started a business not
too long ago called Forensics Forever.
– Okay. – I work with elementary schools
and I do workshops that are pertinent to forensics or
speech and debate if you’re familiar with that.
– Yes, I am. – One of the hardest things to
do is to get into the schools and provide those workshops.
– Yes. – Because it’s like
really hard to do. – ‘Cause it’s politics and
bureaucratic and god damn principals and superintendents
that all suck and are average. Not all of you but
the most of you. – [Dante] I really want to
change the educational system up so first of all let me throw a
quick plug in and say if you’re an elementary school principal,
you want to work with me, hit me up.
– Great right hook. – A little right hook. And also how though how do
I get past those gatekeepers? – Easy. Content. Dante, the best way to
sell is to not sell. The best way in the world to
sell is to have people come to you instead of
you going to them. Put out content. Write an article on medium six
mistakes a superintendent makes. Then post it and then spent 100
bucks on amplifying the ad in Milwaukee in that general
area and I guarantee four superintendents and
teachers will pass it on. It’s put out content. Film the stuff
that you can film. Some of it will be
private and you can’t. The answer, Dante, the full
answer is making content that’s a gateway drug to penetrate
the decision-makers in school systems. Got it?
– [Dante] Yes. Okay last part with this
question then, how do I do that with no money? – Can you write?
Can you write? – [Dante] I’m okay. – So I would audio because
I like the way you talk. I would do SoundCloud posts I would post them on
your Facebook page. You might have one fan right now
and then I would reach out to everybody you know and ask them
to share it in Milwaukee and literally ghetto.
Like I used to do it. Go to Twitter and search people
talking about your subject matters and reply to them. Money is a tricky thing.
Money tricks people. People think they
think they need money. You don’t need money you
need hustle and/or money. If you want it I don’t want to
hear you fucking watching Ravens at Monday night, well
actually you do because you do gotta watch your football team,
but after that you gotta stay up to 2 o’clock in the morning. You can go to Twitter search
search the 5 mile radius of Milwaukee and hit up anybody
talking about school issues. You can put out content
rally up all of your friends, all 47 people. Your fucking auntie. I don’t give
a shit and ask her to share it and it starts. It starts.
You gotta start from the bottom. – [Dante] Okay, okay.
Definite. Definite. – Alright, Dante get it.
See ya. Bye. – [India] 130 people watching in
360 and people are asking to get

– [Anthony] Gary, how are you?
So nice to hear from you. – Great to hear–
– It’s your friend Conch. – How are you Conch?
I love Conch. Conch, what’s your
question, brother? – [Anthony] My question is Gary
amongst all the noise from all the Snapchats and all the tweets
and all the Facebook postings what catches your attention? What do you look for in value
to want to do business with somebody or want to
connect with somebody? – You mean all the people that
are hitting me up like just do this with me, do that with me,
like what catches my attention? – [Anthony] Right. You talk
a lot about Twitter video. I got my interview with
Tony Robbins through you. – Yep, I know. – [Anthony] I used
twitter video, I got it. – Yep. Yep. – [Anthony] So trying to land
meetings and connect with people what do you look for? What’s the value to you amongst
the thousands of snaps and thousands of posts? I’m really like to know
what your thoughts are. – Unlike Tony Robbins and other
things of that nature and all the other executives I talk so
much about getting to people and I’ve helped people get to people
a la what happened for you that I get so much of
that back at me. You know what’s
really pissing me off? Jab, jab, jab, right hook. The amount of people that are
doing things for me that don’t have the pure intent in mind. They’re just doing it because
they want something in return. And then they’re giving me things,
I don’t want your fucking jab. Conch, I don’t want the
jabs that you want to give me. I don’t want that hat.
I didn’t want it. I think that for what I look
for is pure intent and something that brings me
value of the moment. For example; Let me do something
right now in episode 200. I’m about to send an email
internally at VaynerMedia on Monday I’m adding a new
team member to my team called distribution. I want to know this is all
things we talked about maybe you guys doing but I’m going
to go a different route. I’m going to bring one person
and their whole job for 15 hours a day is to get
distribution for my content. Which means for 15 hours a day
you have to reach out 200,000 websites in the world that
I think could take DailyVee, The #AskGaryVee Show and my
articles and want to distribute them and use them the way the
Forbes and HuffPo and others do it. I’m looking for
things that I need. If somebody happened to have
been paying attention to me and realized that distribution
mattered and tweeted out hey GaryVee I want to do
distribution for you. I will guarantee you that I’ll
get 11,000 websites in 100 days to distribute your content,
that would’ve caught my attention because that was
something I needed. Whatever I cared about
and I need and I see being communicated that’s
what I react to Conch. – [Anthony] That’s awesome, Gary.
Listen, I appreciate it.

“sell direct consumer?” – Yeah. Yeah. Well, I think yes. I think Amazon is going to be a
player where they’re basically selling directly to consumer– – AKA with their private labels
or when they’re selling Pepsi through Amazon? – I think they’re going to use
Amazon as a mechanism to sell direct to consumers but the
question is will eventually people like I want Pepsi I want
to Pepsi.com or Pepsi’s Facebook page and just get
directly from there. But that’s not really direct
to consumer because it’s going through Facebook so I think
you still need to use these platforms to go direct consumer.
– Got it. I would say that Amazon is far
less direct to consumer than Facebook because Amazon’s
actually a full-pledged retailer and very honestly I think a
scary one for these guys and gals that are running these
businesses because Amazon’s got real data. In the CPG world, retail and
brands the scariest thing is when a retailer is
gets too much leverage. The biggest brands in the world
are paying for placement in Walmarts and Albertson’s and
Costco’s and Safeway’s that are very expensive. This is not the way
was 30 or 40 years ago. The retailers didn’t have
leverage, the brands did. – Yep.
– And so that got expensive. Direct to consumer is inevitable
the problem is the following big brands like Dove or Pepsi can’t
go direct to consumer because Costco and Walmart and Tesco are
going to say what are you doing? You’re not cutting us out. The second those companies show
a move to wanting to go direct to consumer the big retailers are
going to drop their product from end caps to the bottom shelf
or kick them out of the store. Which then would affect them in
a 90 day period because their sales would collapse which
then would make the stock price collapse so they’re
basically caught in what’s called channel conflict.
They can’t do it. So what’s gonna happen? Here’s what’s going to happen. India and her mom are going to
invent the best peanut butter you’ve ever tasted and they’re
going to start going direct to consumer and they’re going to
sell on Instagram and Snapchat and Facebook and quietly but
surely because that’s where the attention is all of a sudden
their business is going to do $40 million not four
or 1.4 or 400,000. – Yep. – And then, what’s a
big peanut these days? Peter Pan peanut butter?
– [Margo] Laura Scudder’s? – What’s that?
– [Margo] Laura Scudder’s. – [Gary] Laura Scudder’s?
– Smuckers maybe. – [Gary] Smuckers right.
– Jiffy. – [Gary] Jiffy, Jiffy,
there we go. Go ahead. – Well I like grinding
the peanuts in Whole Foods. – Let’s use a soda as an analogy
then Coke and Pepsi are going to be like wait a minute
what’s this new craft soda? That’s doing real volume and
then they’re going to be stuck because they are going to
get squeezed from both sides. They’re going to get
squeezed from the up-and-coming entrepreneurs that actually now
have scale and use things like Uber and Postmates or whatever
for distribution and use social media and this for awareness and
they’re going to get pressured from the retailers for
then not to do the same. Pepsi can’t make Pepsi Gold
the direct to consumer at scale. They can do a little one
off, a little holiday thing. Tough. – Starbucks is an interesting
example because I just went to Seattle and I just saw their
new kind of innovative space. – Okay. – It seems like what brands can
do is develop or create a new product that people don’t
actually know is part of the brand and sell it direct to
consumer and see they kind of have the backup. – No, no, no.
100% they can do that. Here’s the problem, it doesn’t
matter what the consumer knows, the retailer. See the thing is most people
don’t get is the number one competitor to the biggest
brands in the world are their retail partners. – Mhmmm. Mhmmm. – So they can’t again at the
highest levels on a board at Walmart they’ll say look
what Coke just did today. They created Scmoke or Chugabuga
– And they’re selling it. – And they’re selling it and if
it gets big that’s a problem for us because it’s going to build
the cadence and the ability and the data to remarket to
those people and they’re going to cut us out. – What do you think about
the future of the store? Do you right now all the brands,
even Birchbox I know or Warby Parker, who are
disruptors, right, are like they all want stores. It’s actually the best marketing
mechanism in the world. Do you think these retail stores
are going to be the place where conversion rates are
going to happen the most? – No, I think if you look at
e-comm it chips away every year. 11 percent of the market,
13 percent of the market, 16 percent of the market. E-comm will continue to
grow especially with this. Especially with our
impatience, I want it right now. – And through
social channels too. – And whatever, right and were
not even factoring in it’s going to take 20 years for what I’m
talking and by then VR will be there so are we literally living
in a virtual world and shopping in a virtual store and it’s
actually being physically delivered within an hour? There’ll always be disruption
but here’s what I will say they’re not going away. Stores are not going away.
Stores, they’re not going away. Do I think they’re
emerging better than ever? No. Just because Birchbox
and Warby Parker have stores right now. Let’s talk about another thing
when the shit hits the fan and I mean the collapse of the
valuations of these super companies and these unicorns
that are rhinoceroses and I don’t think Birchbox is. – What’s a rhinoceros?
I know unicorn is a billion. – Yeah a rhinoceros is what
these things actually are. They’re actually rhinoceroses.
You like it? – Yeah. Like it a lot. – Anyway nonetheless I think
that too many people who watch this, too many people in
our zeitgeist-y kind of love we think things are binary that
e-commerce is coming and there will be no stores. I mean I made these
mistakes as a kid. There is no absolutes.
– There’s no absolutes. – Right? – You gotta do everything
it seems like today, right? – I would say you’ve
got arbitrage everything. If you can get a store location that
you don’t pay too much rent on, that does great branding
and awareness and your selling stuff, Mazel Tov. If you can figure out a
Instagram campaign that, you have to be agnostic.
– Right. – You have no emotion
to where it happens, you just want it to happen. – Well, how do you
afford all that though? – You don’t. You don’t.
Which is why– – I would rather have Ralph
actually do the real jobs than having him just work on social. – I get it. I get it. – It’s allocation of resources.
– That’s exactly right. – I’d rather have
Ralph do everything. He’s very capable.
– Yeah, he’s the best. – Show Ralph, Staphon, come on.
Let’s wake up here, Staphon. You saw what Kobe did.
I’m kidding, I’m kidding. I think that that’s why
strategy is so interesting. That’s why love to do
what I do for a living. – And you have to
keep reinventing. Now you’re all about Snapchat. – I’m only about attention. Snapchat just
happens to have it. – Yeah. Are you loving it?
– Love it. – [Voiceover] Matt asks,
“The average amount of

I’m Ben from Israel. I’m a professional
Snapchat artist and YouTuber. I have one very important
question to ask you in a country that is known as a startup
nation there is one problem, one ironic problem. As much as were innovative
the problem is we suck in social media marketing. Now people here
just don’t get it. What we do the creators on
social media such as Snapchat and YouTube are you
doing the correct thing. They don’t give us a
lot of room to work. They don’t pay us
to get our job done. The thing is people like us want
to live doing so that we love. And we know how to talk
to the right audience. Now how can we convince the
mainstream media that what we do is the right thing? How can we convince someone so
big as the mainstream media to change their ways and give
us, the underdog, the chance to create something amazing to do
something that really counts? Thanks man, appreciate
it and love your work. – What is his name? – [India] Ben.
– Ben. What you have for Ben? Well like what you said
everything’s converting, this is the new TV. And so if the mainstream media
is still thinking about the old-style they’re going to miss
out on the new audience that’s becoming of this and I
think that there’s not much convincing, they can
just look at numbers. They can look all the people
that are on Snapchat right now. Less people are watching TV. I’m not watching TV anymore. If you ask all the other
people they’re on YouTube, they’re on Snapchat and
it’s becoming outdated. – Absolutely go where to where
the audiences are and if you have something
compelling to say, say it. Make that content.
It doesn’t matter if– – But how do we answer his
question how do you think, agreed we’re all gonna head nod,
what about convincing these individuals to do it? You’re in a tough spot right now
because it’s coming to you right now, right?
– Yeah. – When the inbound traffic’s
coming to you and saying hey can you draw this for my
brand, you’re not worried about convincing ’cause
you don’t have to. Thoughts? – First off, who cares what the
mainstream media thinks just do what you’re going to do anyway
and be consistent about it and then success will eventually
come if you’re talented. Outside of that how do you get
what you deserve to be paid? Well you’re going to get what
you deserve to be paid and if you’re not getting what you
deserve to be paid then ask for what you deserve to be paid. – Or, I agree, very honestly. That was a great
question but tough shit. My whole life has been
predicated on selling something that is ahead of the market. You have to wait. The answer is the market’s
going to pay for what they think it’s worth. People like us here couple
things I’m going to pick at and I love you. Thank you
for the kind words. People like us want to get paid
for something we want to create. So does everybody. Everybody wants to be able to
be paid to do what they love. Every single athlete that grows
up from 6 to 14 years old would like to be paid to be a
professional athlete. Another thing that I liked and
I’ve heard this from this sector including you guys,
I’m a professional YouTube and Snapchat.
What does that mean? Do you just say
we’re professionals? It sounds like if you’re going
to say the word professional– – I even hate the
word influencer. I hate the word influencer.
– These get into semantics. I’ve talked a lot
about this on the show. You call whatever you want but
to me being a professional means that you actually
do it for a living. And so too many people
I’m that without being able to do for a living. This is what your
platform is trying to solve. Here’s what I would say,
you know, tough shit. You live in Israel,
tough shit. They’re not spending
as much money. The other thing is
you’ve got to prove it. One thing that a lot of
influencers are not proving is yeah you’re talking
to the right audience. Listen if you’re
selling insurance the 40 to 60-year-olds, do you have the
audacity to tell them that they should be on Snapchat to sell? What you’re going to say if you
really get put into the corner is no, I don’t know. It’s so funny. I love watching everybody’s,
everybody under 27 is. And so if you’re selling to
27 and unders in the US then Snapchat and Instagram
becomes very compelling. If you’re selling retirement
home space, Snapchat’s probably not the right platform today. I do think Snapchat, much like
Facebook, will age up in a way that most people don’t believe. I do believe that in 24 months
most 55-year-old men are on Snapchat. And I think that
confuses people. – Sooner than that.
– We’ll see. It’s on the record
we’re about to find out. What happens is it that it
either happens or doesn’t and here’s the more interesting part
whether or not it happens at all, sooner than two years in
two years, is kind of irrelevant because whatever does happen
is what you have to act around. I would tell you that there’s
plenty of people making money off of Snapchat and YouTube,
you have to go and grab it to your point and more importantly
if you don’t then maybe you’re not a good salesperson and
maybe you’re just a creative and you actually need a sales partner. There’s that part of it. Because the creative world
and the business world are very often at odds. There are a few that cross and
have both skills and mom and dad had sex of the right moment
and gave them those talents but a lot of people don’t. And that’s something else
that we have to factor in. India. That’s it for those two.

– Hey Gary. I’m Matteo from Italy. Amazing country. Super girls, super food but dire
strait of gambling addiction. I opened a non-profit that
operates in the space and I would like to hear
from you on this point. As a marketer, how to involve
our members to spread the no gambling cause so to
reach more and more people. Thanks a lot. You rock. – The no gambling cause. Italy has great food and great
women but a gambling problem. – And so how do we? – How do you advance
the no gambling cause? – Matteo wants me to help him
do a marketing campaign to stop people from gambling? – [India] Basically. – Because he thinks
gambling is ruining Italy. – [India] Yes. – The food and the
girls part is fine but the gambling is a problem? – [India] Yes. – And so he wants to create
a marketing campaign to stop gambling? – [India He just wants to
know your thoughts would be to advance the
no gambling cause. Any cause regardless of what,
by the way I like gambling. Any cause’s expansion
has to do the right creative in the right medium. To me, if he’s got a lot of
passion to stop the gambling cause there’s a very smart
strategy tying in what we’re doing here to go younger. Usually the thing that you need
to do to stop the movement is to go younger, it’s really no
different than Facebook and Snapchat even, the
generational differences. The way you get people to
stop using drugs or drinking and driving and all the things that
have happened in propaganda in the US to stop things that
people were concerned about was you’ve got to win the youth
culture around that subject matter and then let it mature. So I think Matteo and the people
in Italy that want to stop the gambling culture in that
country should be looking more aggressively toward
Snapchat and Instagram. Two platforms that are
doing extremely well in their country. Anything to add youngsters, I
know that’s kind of a left-field question, I’m not sure
where India was going with that strategy. – [India] Well,
Andy just pinged me. That question wasn’t
supposed to be there, sorry. – See, that made sense to me. Thanks for ruining the show.
Let’s go to next question. – Can’t go to Vegas.
– What’s up Gary?

Please don’t stop producing
it I watch every episode. Question from the New
World Symphony of Miami Beach. Our stability really depends on
having a group of core donors to give continuously year
after year after year. Their generosity is
essential to our sustainability. We know how to do this with the
old-fashioned ways using snail mail and email but how does
one do this with social media? Thanks in advance
for your answer. Bye now. – Now is he
dealing with Vets here? What– – [India] He works for
a symphony orchestra. – Symphony orchestra.
– Oh a symphony orchestra. – Do like the kind of music? – I do but that’s always a
tough one to raise money with. – It’s more a nice to have
versus the kind of heavy stuff that we’ve been talking about in
the beginning or even the Vets. Okay so a couple things– – That’s a big place. There’s a lot of music
down there this should be able to do that. – The interesting part of
this question that I find fascinating, he’s also very
good looking man man, India, which makes a ton of sense.
(India laughs) VaynerMedia my company and
I’ll be curious to hear in your company days back to business
always dictating my non-profit, my family life,
the structure, the thesis. When I started this client
service business the thought of letting a client be too big of a
percentage of my overall revenue I was visceral to. I even turned out some
opportunities because I didn’t want to open Pandora’s box. I would tell you the thing that
scares me there is having any organization that relies on, and
you’ve seen this a lot at the levels you’ve played at, 1 to 3
people being so passionate that they’re driving so much of it
and then something could change. A life event could change where
something else starts and were sitting here in a
real-life example. – I have that problem myself
with our Autism Speaks because Suzanne and I have raised so
much of the money and we have been so much of the
infrastructure that we provided in everything that
pulling back is– – There’s a guilt.
– I can see there’s a gap there. – Yeah and there’s an emotional
guilt there for you, right? – Yeah, we built this and
now these guys have to run it. They’re saying we don’t
have you so, you know. – I think the answer this is
funny to have you on the show, your daughter’s part
of this ecosystem. I think you need
to create content. Whatever is compelling in mail
form that got people to say I want to call and have a coffee
and find out more about this, you need to create the videos
and pictures that can do that in a social media environment but
here’s some good news you can target people of a certain
wealth and demo and location on Facebook that can be very
efficient and is better data than historic snail
mail data and create that. There’s that lovely gal that I
know thinks or two about this. I don’t want you hogging up any
more time because you can chat to your lovely daughter
about this she knows the gig. So let’s move on India.

– (inaudible) – [Gary] How are you? – Very well thanks.
– [Gary] Good. – [Man] How about yourself?
– [Gary] Tremendous. What’s your question? – [Man] My question is I work in
podcasting and its a media that has been settling on the
cusp of being mainstream but never completely there. How would you go about turning
not even a podcast but any idea from just below
awareness of mainstream content into being
a mainstream media. – [Gary] How would I turn
podcasting itself into mainstream culture? – [Man] Not that specifically
if you’d like. – Or do you mean your podcast? – [Man] No, no. – Podcasting, yeah. I don’t think
that’s a very good idea. I don’t think you go and make a
consumption platform mainstream. I think what you do is you
reverse engineer when things go mainstream and ride them. To me, I have no
romance of platform. I don’t have a romance to
television or radio or mobile devices or social networks or
podcasting or written form. What I have romance for is your
collective attention and then riding those platforms. I mean look I was excited about
podcasting with Odeo years ago and it’s been funny to watch. What’s interesting about
podcasting is I think it’s about to get even far more mainstream
as we start going into the smart-ification of cars and
Bluetooth and those functions where people are going to be
really consuming these podcasts at scale while they’re traveling
and so for me the thought of taking a consumption
platform mainstream is A) way too big of a deal
to actually pull off. B) It’s pretty historic, my man. The written word, audio
and video are the platforms. Where they get
delivered evolves. – [Man] Okay. – That didn’t satisfy you. (crowd applause) Hold on you can
leave the mic. I don’t leave money
unsatisfied customers at least when they’re live. When you guys are watching,
I can’t figure it out but while we’re still, here go ahead. – [Man] We need more listeners. There’s hundreds of
thousands of podcasts. – You need more listeners? No shit you need more listeners. Retailers need more shoppers. Painters need more people
going to (censored) museums. That’s not for you. – [Man] 1 in 2 people still
don’t know what podcasts is. How do you chase them? – I wouldn’t. This is the point. You can’t force human beings to
do what you (censored) want. What you have to respond to
what they actually (censored) do. Got it? (audience cheers) I wanted in 2006,
10 years ago, for more people to watch YouTube because
I had the only (censored) show that was doing anything
but I couldn’t force that. I want badly that more than 14%
of money to be on e-commerce in America 20 years after I
launched an e-commerce wine business but I can’t have that. Got it? -[Man] Yeah, yeah. – What you need to do is
realize podcasting is (censored) enormous and I have a feeling that you’re not
podcast’s father. I feel you have podcasts within
the ecosystem of podcasting and you should recognize that there’s plenty of (censored)
attention for you to be successful so why don’t you win
over the people that are actually there than worrying
about everyone to get on it. – [Man] (inaudible)
(audience laughter) – I love it. Let’s move.
– [Man] Thank you. – You got it, brother.

answers that you would, yeah.
(laughs) I’ve been watching
your stuff for a year. I’ll give you a question a lot
of people had was if they’re trying to start a YouTube
channel, in your opinion, how do you break through all of the
stuff that is on there right now. – We’ve talked about it,
you know the answer. Talent is the variable. I really do think
self-awareness, that’s why put it on this cover of this
book, is super important. I spent a lot of time. There were three things I
could’ve started with and I went with wine because I knew I
wasn’t going to be able to leave the wine business right away. I had a business to run so it
was the most integrated thing that I could do. You gotta think about
your subject matter it has to be true to you. All of us have multiple things
that are true to us so I would sit down and first say what
do I actually know. I know how to be a 13-year-old. I know a 13-year-olds
point of view on technology. Then I’ll go to YouTube and see
how many people are winning the 11 to 15-year-old technology
point of view content game. If there is nobody, there’s
somebody for everything almost, but if there’s not that many
people are nobody is really owning it, that’s interesting. Versus I’m also a great
skateboarder, oh crap, there’s 97,000 people
doing skateboarding. So first and foremost, I
would do for the white space. Number two, I do think that
YouTube’s a very difficult game and I do think that whether it’s
Snapchat, though that’s about to become very difficult as
well, I’m going to say it again, musically, or anything
else that pops, I think that using social networks white
space to drive awareness to drive attention matters. And then finally, we gave this
question early on, I do think the blueprint that you did with
Casey or if you’ve got a couple of bucks and can run ads against
people who are skateboard fans on Facebook there is
tactical things that can speed up your process. I do think influencers
are the way to go. I think that Piper, recalling
it all the way back, should absolutely spend all of her if
she loves it spend all her time going to every histogram
account, every YouTuber, every Twitter account and replying and
saying “Can I interview, can I interview?” That’s probably what she’s
doing she’s interviewing so many people and the truth is that
one more ask is one more at-bat. So I would say that. – And something to that, 70% of
the stuff that I’ve done on my YouTube channel is
about other people. Series like creative space TV
or anything it’s all about– – You’re siphoning
people’s audience. – Exactly. And I’m leveraging other
people’s voice– – 100%.
– for me and I promote it. – And by the way, I haven’t
looked enough but I’m going to make some assumptions
here, everybody does that. It’s you have to be good at it. What you clearly have
done is you brought value. When I put stuff out I really do
it, it’s because somebody sings a book review of
mine and kills it. Somebody that has
to bring value. If you’ve got a big audience, everybody’s trying
to get to you. Everybody’s trying to siphon
your fans and link bait you. It’s can you bring value to
that community and that person. – You know it’s funny,
that’s how she started. She started interviewing models,
Instagram– – My whole platform has been
not competing, collaborating. – Yeah, it’s huge.
– Of course. When you’re starting from the
bottom you absolutely either need money, you need an absolute
unbelievable skill set of talent or you need to siphon awareness
from other places but too many people want, too many people hit
up people like hey you have a million followers on twitter
can you give me a shout out? No. – What kind of value
are you offering them? – 100%. And really not even structuring,
not even the email saying what can I do for you for you to do
this for me, it’s just doing it. You didn’t text Casey and
say hey I’m going to do this for you. You did it. – And I had 4,000 people who
really cared about me because I built that relationship with
my YouTube audience for years. at the end of the video I was
like let’s Tweet this to Casey to get it to him people
were stoked about it. – Jace Norman, the Nickelodeon
star, did the same thing to me. All of a sudden got on
a plane I had 7000 tweets the Norman maniacs or whatever
they call themselves. All right, your question. – Okay, my question is when did
you decide to build and why your

– Hey Gary
– Father and son. We have a YouTube channel where we teach people how to
make signs like this. Got over 300 videos. We post 6 videos a week. The name may sound familiar because I got ten signed books from
you on the super eight. About 25 minutes in. You pulled my name and almost
threw it back in the bin but thank you for not. I appreciate that. Thank you for all you do. Our question to you is, We’re all over facebook,
we post to facebook six times a week, and I’m using facebook darkpost so we’re getting really
good reaction there. But we want to grow our brand,
we want to grow our name, grow our audience, what
platform do you think is best to go to next? Our demographic is
somewhere between 45 to 65 years old and woodworkers, obviously people that are interested in woodworking. So you can tell me, tell
us, the next platform that we should go into. That’s really what we’re looking for. Appreciate your time, Gary. Thanks for all the great
stuff, love you man. We’ll see you later.
– Bye Gary. – Bye. – Bye Gary, that was so awesome. That was awesome. What are their names again? – [India] Dave and Eric. – Look, I think when I was looking, India saw me, I was looking
at your YouTube data. Kind of making some assumptions
on your facebook data. I think that everybody, this is great, this is a great question
because I can answer for so many of you. Everybody is looking for the next thing before they’ve really won the last thing. I think there’s a lot of
work to be done, guys. On your, let me give you
a huge piece of advice. I would make those signs. You should, here’s what
I’d like you to do. I’m going to give some real
tangible advice right now. – There’s their channel. – There’s their channel, so
Dave what I’d like you to do is I’d like you to make
these amazing signs for 50 to 100 influencers on YouTube. I want you to make these amazing signs for 50 to 100 of these other
YouTube influences. Look at what you did here, and you just got exposure on a bigger YouTube channel
by asking this question. You’re hacking. I would actually rather you cut down from six episodes a week to three. And take all that energy and time and e-mail out, search here for whatever, the genre you think your world is, and reach out to all these other hundreds of thousands of YouTube providers that are producing great content that might be in your demo. And don’t go from Michell Phan,
with a billion people, go to people that have
100,000 subscribers, 200,000 subscribers, they
haven’t made it big yet, and reach out and say, “Look I’d love to make a sign for your “around your logo for your YouTube show.” They’d be pumped because
this looks incred– I mean these guys are
clearly good at what they do. And so what you need
to do is more collabo. The real thing that people
are missing is collabo. Like, there’s a lot, if I was on DJ Khaled’s
Snapchat right now, I’d be like, big shout
out to my boy Gary Vee. That’s another channel, I would grow 100,000, 200,000 followers in a heartbeat. Ads are great and you
should definitely do them but collabo, collaborations for all of you at home are
very very very important. And I think you are actually making stuff, so you can bring something, a real hand craft work. A bunch of people are going to forget you guys, I don’t care cowboy. But one out of every 50
people that you e-mail is going to say “That’s
cool, I want that.” Then they’re going to give you a shoutout to their 200,000 person, again, cowboy show, sign show, or just kids, it could be anything. And that is going to
get you much better ROI. I would cut down the
shows from six to three, this is actually tremendous advice for so many people. Cut down on the content creation and start working on distribution. Distribution my friends,
collabo and distro. That didn’t work. But collaborations and distribution. You need more awareness. What you did by getting on the show, by grabbing India’s heart was an absolute victory for you. Because there are
absolutely 50, 500 people who are watching right now that are going to subscribe to your channel. Follow you, buy a sign,
or whatever your KPI is. You need more distribution and awareness not more content, not the next platform. Facebook and Youtube is
exactly right for you guys. You just need to change your behavior to respect collaborations. Which are a gateway drug to distribution. You need more awareness within that ecosystem, that’s
what you need to be doing.