– [Voiceover] Darren asks,
“If you could only market on one social platform,
which would it be and why?” – Darren, I picked this
question because I’m pissed off and I’m pissed off at
people asking this question over and over again. I’m pounding my fist on
the floor, or the table. Over and over, this is a non debate. It is Facebook, my friends, Facebook data. Data, data, data, data. Let me say it again, as
somebody who doesn’t love data. Who’s more EQ than IQ. The overwhelming accuracy
of who you are targeting and the products that they have created to target those people,
including in stream, not the right side of a website. So I’m over here, I
like how you’re staying- Go back there, DRock. Not the right side of a website, but right down the pipe. In the feed, targeted properly, and if you’re a good enough marketer, and you’re putting out
content people care about, not an ad, and we all see ads. No. A piece of content. And I know people are tired
of the word content, great. Call it stuff, I don’t give a crap. Just something people
care about in there when, you know Steve, show Steve. You know Steve likes Reddit. You know Steve likes- Back. You know Steve likes wine. You know, you know he likes these things. What else do you like, Steve? – Cheese, video games. – [Gary] Great, what else, Steve? – Beer. I love beer. – So, you know, give this
man things of those nuances. If you’re a toilet paper or
a toothbrush or a toy company or a, you know, what is this? This is a phone, you
know, technology company. Like give this man what
he wants around the genres he cares about. Facebook is, by far, dark posts. That’s a terminology. Unpublished posts, the best
platform to be selling things, doing business, getting
money for your charities, building awareness about your cause. Facebook, Facebook, Facebook, Facebook.

I make YouTube videos, and I created the Twitter account, OMG Facts. Now I control and manage a
network of many different accounts on many different
social platforms. And my question for you today is do you believe creating my own website with valuable and original
content to drive traffic to is a reasonable investment
for long-term branding? Or do you believe that
websites are going to be irrelevant eventually with
this mobile revolution that’s happening. Should I be looking more
into app development or something that I’m not even looking at? Let me know, thanks. – You know, I think that’s
a really good question a lot of people are struggling with. I will say this. That, you know, I have garyvaynerchuk.com. Oh no, you can’t link
it out, but link there. Anyway, I have
garyvaynerchuk.com for a reason. Not the kicks and giggles. I want to have a platform
that I fundamentally control all aspects of. And so when you are
building brand on Twitter with a bunch of Twitter accounts
like you are, like I am, when you’re building a Facebook fan page and then all of a sudden
Facebook deems for itself and for its audience and
for you, believe it or not, that they need to drop down organic reach and everything you’re putting
out is not being delivered, you start understanding why
having your own email service, having your own website, matters. Having your own app matters if you deem that people are
gonna spend more of their time within the app than on
a mobile native website. Just because the world’s
going mobile or wristy or this, you know, or virtual reality, doesn’t necessarily mean
that the website is gone. It’s really just protocol
for a place that you can own. And so what I would say is
philosophically, you wanna have your own house. But doing business in your
vacation home or in a hotel also mattered. If you understood that
analogy, you’re on your way. – [Voiceover] Kyle asks,
“Do you set and track “personal/business goals –
aside from owning the Jets?

I am from Fittr, a small fitness app available on the app store. – That’s a plug. – We’re a four-person
team, and we are seeing a rapid growth in our customer base. Currently we have a very
intermit customer experience, but I’m kind of worried that as we grow, we may have more and more
trouble with maintaining that. Is there any advice you could give me? Thanks. – Kik, there’s some serious
advice that I can give you which is, if you grow,
(wood thuds), thank God, you will make money, or
you will raise money, those are two things that
happen when you grow, and you will take some of that money and you will apply it to
hiring more human beings to continue to scale your four-person team to a 23-person team that can then do, obviously, in that scenario,
around six times more engaging and intimacy. This is the insanity that
pisses me off more than anything which is that people think
that engagement doesn’t scale. It doesn’t scale when you roll like me and you answer everything yourself, but it does scale when you’re a logo, or water, a league, a thing, it scales. As a matter of fact,
I’ve been comtemplating an #AskGaryVee Show Twitter account that allows me to scale, right? I can have four human beings
behind this show engaging, you know, that’s not me,
’cause it’s a show, me is me. And so you can scale all day long, or you and your four-person team willing to make the commitment to allocate dollars into humans, one that most CFOs and
other financial people do not believe in. I believe in it, do you? – [Voiceover] Mark and
Patti ask, “What’s better

“Snapchat for a winery?” – Vineyard Paul, I had
to use this question, because the image is incredible. Loved it, great way to ask a question. If you wanna get your
question on #AskGaryVee Show, you need to be a little bit creative live Vineyard Paul. All right, so, Snapchat. Here’s what people don’t understand. I predict, I’m going hardcore here. I predict in 2016, that Snapchat will have a number one, two, or three spot in the most important apps in the world from the 13 to 40, let me say it again, 40-year-old sector. Maybe even 45, 50, I’m, that the 25 to 50-year-old
sector on Snapchat in 2016 is gonna blow
away the far majority of people watching this episode. And so, let me give you a fun fact on how to get good at it,
or start playing with it. The one big creative play
that I see on Snapchat that I see is so different
is the notion of taking a picture and then drawing on top of it. Some of you that follow
me have seen things that weird spider, the raindrops, I’ll start playing with it a little bit, I’m a big fan of that, it
opens up enormous creativity, enormous, ooh, DRock,
some of my funny snaps I don’t know where you’re
putting them D. Rock, but and so I’ll give you those images. Yeah, so, if your winery, take pictures in the wine
room, in the vineyard, of the bottle, and then draw
creative things around it, I do think that people will enjoy that, it’ll be a little ha ha. You can do some little
contest by writing in, I think drawing on top of the images, because the images on
Instagram, and Facebook, and Twitter, they all look the same. This drawing thing is a
real creative variable, it is a difference maker,
the attentions on Snapchat, I am bullish on that ghost. – Hi, Gary, my name’s Kiki,

media or do you find it useful? – Greg, Reddit, probably sits
for me in one of the three or four places on the
internet that I underachieve on and wish I did more with
historically and spent more time with. I don’t spend as much time
in the Reddit community as I should. Steve’s a huge, huge, huge fan, huge, huge fan of Reddit,
and as Steve became a bigger part of my life,
and somebody I cared about, it actually quietly made
me check it out more. We did an AMA with my book. We’re trying to do one
right now for social media. – [Steve] Our social media. – Yup, our social media, so
we’re gonna try to do that in September. I got an email in my inbox. I know you’ve been asking this, my fault. Do I find it useful? The question is, are you asking me as Gary the human being, do I find it useful? The answer is, not that
much because I’m not taking advantage of that amazing world
that’s been created there. Do I find it useful as a marketing tool, I have looked at it that way,
and feel like it’s a very interesting place because
that community is very solid, you don’t want to jump in and spam. Reddit’s done a nice job
creating some advertising structure that I think is
consumable to the community and good for the brands,
it’s up to the brands and their creative shops
to make it Reddit-y. And I think a lot of
people struggle with that. But if you understand the
slang, the lingo, the vibe of the that community, and
you can play on that space. I find it useful as a place
that business can be done. But business 2020, which
is really respecting the community, or you are
going to get annihilated. Thank you, my friends
for watching Episode 11

Facebook banning like-gating soon? – Chelsea, I actually think this– Look, I think Facebook out of, gets– I think Facebook is maybe one of the worst PR’d companies in the world. They’ve done so much more
good than people realize. They are the gold standard
of the future of marketing because they do so many
things for their users because their users are
their business and they understand it. By not allowing brands
to like-gate, where like, call like hard-core like
actions, they’re actually helping brands and businesses
and small businesses understand that it’s
not about getting people to like be rewarded with
a free crown if you like, if you subscribe to this show. (tinkling) Here, you understand what
I’m doing here right here. Right, DRock? All right,
you know, win a free crown, if you subscribe to this show. That’s not gonna do me any
good if you really care about gold crowns. And the amount of people
that built their fan bases on Youtube, excuse me, on
Facebook, in 2009 and ten, by offering free iPads was insanity. Because those were Apple
fans, they weren’t fans of your cereal. So I think Facebook, once
again, is making a hardcore move that is actually helping
the users and the businesses. – [Voiceover] Greg asks, your
thoughts on Reddit, not social

effective even though it’s pay
to play model and throttling?” – Nick, I don’t know if
you’ve been paying attention to what I’ve been screaming about for the last hundred days, but it’s called Facebook dark posts. Google it, watch it on YouTube. Bunch of people show you how to use it. Not only do I think it’s effective, I actually think right this second, as I tape this show, Facebook is the best direct selling
marketing platform in the world. Think about what I just said. Google AdWords, phenomenal. Buying retargeted banner exchange on the, ads on the exchange, incredible. Facebook dark posts, where did the organic reach come from in other places? You didn’t build a website and like were mad at Google if you
weren’t the first result for a term. You recognized that it treated you the way it treated you
based on the quality of what you were executing. Really no different than Facebook. Plenty of people getting tons of organic. Sure there’s some twinkering of the tools but that’s their algorithm. No different than Google. You don’t get organic free reach from an email marketing campaign that you spend money on
buying the email list or on banner ads or in anything else you do in marketing and so because it started
as an organic only platform and people treated it like email and you thought everybody
who was following you would see it, doesn’t mean that the emotion that that went away, doesn’t mean that it isn’t great. As a matter fact, Facebook has
never been a better product. I just believe it. I mean, I don’t know
what else to really say. Thanks for watching episode 10 of the #AskGaryVee show.

use social media more effectively
in marketing campaigns, i.e. to increase voter turnout?” – Jason, the truth to that
answer is, believe it or not, is to become more nimble and authentic. There is no campaign when there isn’t the right process up top. What I mean by that is, a lot
of government institutions are coming from the wrong place. For example, I know that, you know, just
from a little politics, and I don’t talk politics very often, but, like, that the Democratic Party wants more voter turnout and the Republican Party
historically has not. These are little tidbits I’ve
picked up in the last 12 years and I could be wrong about that, they’re just people in the game that I’ve heard things like that. So where are you coming
from is really the question. I mean, to use social
to attract more voters, the truth is, whether you’re
a Republican or a Democrat, you’re trying to not recruit more voters, you’re trying to recruit more voters that are gonna vote for you. Right? And so right there by its own definition, you’ve got an interesting
kind of perplex situation that the seed is tainted by the outcome. And so to the best of one’s ability, I think it’s important to try
to get the religion at the top to really execute. I mean, look, social media is probably the
most consumer-insight-driven marketing tool we’ve ever seen. The data that you can
apply on top of social to drive the results, whether to get somebody
to vote for an election, to buy a cat, to whatever it may be, there’s never been anything greater, and so using, I’ve said it
before, Facebook dark posts, with a combination of
Google long-tail search SEM, can get you very, very, very far. Guys, thank you so much
for watching Episode 8,

an unknown hashtag, like #mommyenergy, popular and well-known? – Liz, first of all I love that name, wife’s name, sister’s name. Second of all, it makes me sad, Liz, that I have to attack you, in a good way. With the following question,
so everybody pour yourself a little bit of sherry. Grab your cigars if you
like that kind of thing. ‘Cause this is a long-winded answer. One of the things I thought
about over the weekend is to give some real meat on the bones on some of these answers. You’re gonna have your
pie or cake questions, which I love by the way, and I want more of those, by the way, so ding those up. Ding those up? What the hell does that mean? I also want to give long-winded answers to when they deserve them, and Liz, I appreciate you, because
you asked a question that a lot of people are focusing on, and I want to put some
real girth behind it. And so here we go. Liz, first question back to you, a little ping pong action here is, why do you want it to trend? So you get something to trend,
and the interesting thing is, as we all know, trending hashtags, hashtags in general, are
actually not very own-able. Right? If you create a hashtag,
anybody in the Twitter universe can jump along and use that hashtag. More importantly, when
hashtags, you know, trend, we’ve seen a lot of spam people jump in and use that hashtag in their tweet, to create spam, to create porn. You know, the funny thing is, is I always ask why. So my question to you is why? Steve throw it out here, you
can be part of this question, what’s the hashtag? – #mommyenergy. – You know, by the way,
speaking of mommy energy, I spoke with Steve’s mom
on Twitter this weekend, and she mentioned that
she liked Steve on camera, so that was a little mommy energy. You know, Liz, the real question is, why would you want mommy energy to trend? Do you feel that you then benefit from it? Do you not realize that
every mommy blogger, anybody selling products to mommies, anybody authoring mommy books can jump in, use that hashtag, there is no ownership. There’s limited upside. You know, the only reason I
use the #AskGaryVee hashtag is to find the questions easier. It’s a utility, it is
not a marketing engine, to take me to the next level, because I know it’s so un-own-able. And so, that is really
the question, to me, to everyone who’s watching, which is, why would you want to own
it in the first place? That’s something that
you need to think about. The why, against any
action, is really the thing that people are not
spending enough time on. The strategy matters. My friends, I really
appreciate you being a part

“call to action to push
subscribers from social channels “to a website or newsletter sign-up?” – Dawn, who says I ever thought it was a necessary call to action,
’cause the answer is I didn’t, and I don’t. No I don’t. No I didn’t. What I mean by that is, sure,
I think it’s a good idea to push to a website right now, especially if you’re selling
something on that website. But in a world where you
can buy that same product right on Twitter, right on Facebook, do you necessarily need to
schlep somebody to your site to make them buy that, when
it’s native right for them, and they could just buy it in there? No, the answer is no, isn’t it? ‘Cause friction sucks, right? Friction sucks, and consumers
do not want friction, so anything that allows you to execute within the place you’re in,
that’s what you’re gonna like. And so, my answer to your question is, less and less every day. People always say, Gary, why
aren’t you driving people to GaryVaynerchuk.com? Why are you putting
out content on YouTube? Why are you putting out content on Medium? Why are you putting content on LinkedIn? Because I want awareness,
so I’m putting out content for awareness and to build
relationships with all of you. That’s what I’m doing, and thus, what that is doing is creating a scenario where those channels allow me to do that. Just because I’m not
driving them to my dot– You know how many people give
you bad marketing advice? That say, “You have to
drive to your website.” For what? To collect the email? Last time I checked, a tweet
card that collects email has been the most efficient
way that I’ve collected email, better than driving to my dot com. For what? What are you, selling
advertising on your site? If you’re selling
advertising on your site, then maybe that’s the thing you could do, but you can also sell advertising to people within your social channels and run that arbitrage. So the fact of the matter is, Dawn, is that I think people are
just not really that educated on what they’re trying to achieve. And so I’ve never been
worried about forcing somebody to a dot com, unless that
was the right strategy at the right time to drive the result. The fact that even e-commerce, buying within a tweet and a Facebook post, has now gotten native the platform, has eliminated a lot of the reasons that you have to drive somebody.