– [Voiceover] William asks: Is there any strategy behind following thousands of people on Twitter? – There’s an absolute strategy to following thousands of people. I employ it. I do not consume content
that much from Twitter, or if I do, I’m thrilled
to get the real stuff along with the emotional stuff. Too many people are utilitarian, it’s black and white. I’m only gonna follow people that put out good content or things that I’m interested in, because you use it as truly
your news consumption, and I think that’s great. As a strategy for a public figure which I am, Z-list, but I am, it’s incredible how much
it means to somebody when I go and follow them. And I’m very flattered by that. And I get it, because I get super pumped if a Jets player, I freaked
out when David Nelson our third, fourth receiver last year, followed me on Twitter, ’cause
it meant something to me. So I understand it, I
have the empathy for that. So what is the strategy? Guys, you’ve been watching a show we’re on 27 now, I’m in the depth game. I love the width game and I
do a lot of strategies for it, but I’m in the depth game. That’s why I’m doing this.
The unscalable. How many minutes late are
we for this taping today? 15? Right? I got real problems right now. Things are popping up on
my calendar right now. I got problems right now because it’s also a heavy Jewish holiday, and I gotta get the hell out of here before the sun comes down, or I’m in big trouble, and I’m trying to squeeze in, but I’m the depth game. I didn’t skip today, I’m taping for you, because I wanna continue to
bring you the stuff you want. And you know what’s the stuff you want? You want me to follow you on Twitter. ‘Cause it feels good. ‘Cause you get to brag around your friends who are also into social media, or the Jets, or wine, and be like Gary Vee followed me! I get this as a consumption. You know, it’s funny, I look at stars, celebrities, they go on red carpets and they run into another star that just bubbled up,
and the one person’s new, so of course they’re a fan of this person, but then they’re like,
“Oh, I’m a fan of you!” and they’re blown away
’cause they’re still fans! We’re all still fans,
no matter who you are. People that are way bigger than me, when they find out that I tweeted them, or favorite something, or
say something about them, they get so crazy, and I’m like, “You? What?” I mean, we’re all fans forever. And so there’s an absolute strategy in following a bunch of people. It is about giving them
something they want. And when you give people
something they want, they appreciate it.

– Yo, what’s up, Gary?
And DRock, of course. – DRock?
– My name’s Daniel Dennehy, I’m a music producer slash freestyle soccer athlete with Red Bull, check out my freestyle
soccer videos on Instagram, @ImDanDennehy.
– The plug, I love the plug. – Okay, get that (bleep) out of the way, no one wants to hear about that. – Well, you wanted to drop it.
– My question is, is there ever such thing
as too much jabbing? You know, like, is there ever any time where you should just not
really give out much content, or maybe not reply to everybody, so you keep a sort of mystique,
or a bit of aura about you? Or should we just open the floodgates and just have everything transparent? What’s your thoughts on that? Thank you very much, God bless, peace! – Peace! Dee, as I’m gonna call you, this is a great question! And this is where I, you
know I wrote that piece, maybe we should link this, Stunwin, follow along
here, of the one like, maybe my advice isn’t good for you? Yeah, the answer’s yes, there is an absolute time
where there’s too much jabbing, and there’s an absolute time where maybe you should not be in the exact jabbing business at all. You actually asked two questions, Dee, you asked, is there too many jabs? Sure, the reason I wrote the book Jab, Jab, Jab, Right-Hook? Is ’cause the people that I thought best understood social media were in the jab, jab, jab, jab business. And so, the other
question you’re asking is, should I build a brand
or create a scenario where there’s no jabbing? You know who did that? Apple. Apple is just in the right hook business. Look at Apple’s social media engagement. Look at Apple’s real care for their fans over that 10 year period. They just made the best
crap they could make, and then they dominated for that period. Now, then, Samsung came along and started playing
with that vulnerability, and now we have what we have. But for a lot of people there’s mystique. Mystique or exclusivity, look, there’s a business model for me. Here’s a good example! I’m announcing right now that the #AskGaryVee
Show is paywall only, four dollars an episode. How many of you are paying? How many? Leave in the comments. Don’t (bleep) me. And here’s what I know. 90% of you are not paying. But if I have enough of 10% of you paying for four bucks an episode, it might be a better
ROI than what I’m doing. I don’t believe that, because I like the jab business, and I like building up the equity and the awareness, and
you passing on the video. You know, to people.
Caught that, DRock? And, you know, I want that, oh, that was, passing on would be sharing, I actually did subscribe call-to-actions. Subscribe anyway! And so… you know, there’s absolutely a way to play through exclusivity, like the reverse of me is that person, and that works, too. It’s about self awareness. Do you know why I play the jab business? ‘Cause I like you guys. I just like people. If I didn’t like people,
I would go the other way. Never get to me, paywall, hard to get to, secret events where you pay a lot of money, have an island where I charge you a lot of money to come to. But I like people, I
wanna touch all of you. Yeah, I know that sounded weird, but I wanna touch all of you! And not that weird way. And so the answers were clearly in that given response. I am on fire today.

So I have a job that I absolutely love, I actually work for ReMax of New Jersey. You spoke for us pretty much
right before I got hired so I just missed you. I love my job. I love what I do. I do social media and graphic design. I work with SEO company.
We develop content and of course I want to get
into doing my own thing, doing my own blog, starting my own hustle, and I have this, and I know it
stems from a fear of failure, but I have this really hard time. I get like crippled when
it comes to like executing, and I know you’re probably
just gonna be like just do it, (beep) them,
go for it, do your thing– – You know me so well. – I just need to hear it like, I need you you to look me in my face
and tell me what I should do. – Do you want it? – Yes, I do. – And so literally you’re
just scared to fail? – Er. – I mean, if you want to go
deep with me, I’ll go deep. Who are you scared to fail in front of? Is it your mom? Is it your
best friend? Is it your sister? That’s the only thing
that holds people back. Something happened to me,
like everybody thinks like oh I’m so nice, look at
what I’m doing right now. Truth is, I don’t give a shit
about anybody else’s opinion so rawly that I’m never scared because if I fail and people
are like, “See hahaha.” It doesn’t even register. In the same way, when people are like, “You changed my life, you’re the best,” I’m able to be grounded,
because it also doesn’t. You know, I’m kind of in
that middle zone, right, like not too high, not too
low, which would confuse people based on my energy but I
equally care about every comment in the YouTube section of this
episode, I’m gonna read ’em but if somebody says, “You
blow and this format stinks,” and, “You should let DRock
edit,” that’s gonna be okay. And so, if you wanna get deep with me, I know for a fact, ’cause
you’ve already given it to me that it’s the fear of failure, now the question becomes to whom. And what I would do is, and
you don’t have to share that with the whole world, I’d go
talk to that person up front. The best practical advice I’ve
ever given in this scenario, and it works over and over is you go and you sit down with
dad and say, or Johnny, or your boyfriend, or your
sister, or your girlfriend, I don’t care who it is right. You sit down, you look
’em in the face and say, “I’m about to do this and the only reason “I haven’t done it for the last year “is I don’t want to let you down, “because entrepreneurship is a crapshoot, “and I’m not sure if I’m gonna win, “but long term I’m gonna win, “and I just need to make
sure if I fail on this step, “that your response to me doesn’t crush me “to never let me have a second at bat.” ‘Cause that’s what it is. – Okay.
– Right? – Yes.
– That’s it.

– Hey Gary. So pre-season hockey is on.
– Pre-season. – My team, the Washington Capitals. – Pre-season football still.
– Started a little rough, but we’re looking okay. Anyway, been following
them since I was a kid, kinda like you and the Jets.
– Those guys. – And so I started following
your Snapchat account about a month and a half ago, and I’ve been pretty disappointed with the content that they’ve been posting there. Just wondering, if you
owned a hockey team, what kind of things would
you do with Snapchat? – Ah, Kevin, good question, thank you. Like your background,
also one of my fondest sports moments was the
1986 Rangers defeating Langway and Carpenter and
Gardner and those boys from Washington, so thanks for that win. You’re probably too young
for that, but that was a big one for me. You know, I think Snapchat is, if I owned the Rangers
right now, what I would be doing with Snapchat
is, recognizing that it skews young, so I’d try to put out content that people 13 to 25 would give a crap about. So behind the scenes
videos, doing good stories, I would definitely draw
on top of pictures, I would take pictures of the players and draw funny faces on them. Do little contests, that were very inside to that community, meaning, knowing it skews young, take a
screenshot of this snap, bring it, and we’ll let
you skate on the ice. Things that really engaged the psychology of the demo on the platform. And basically I’d rinse and repeat that everywhere. 40-year-old woman on Pinterest, what’s her psychology on it, she wants a shop, that’s the kind of stuff I wanna give there. You know, 13 to 25 year old on Snapchat, what does he or she
want to see on Snapchat, silly fun stuff cuz that’s
what’s going on right now. Recognizing it’s not for my 40 year old season ticket holder. So I would play to that psychology. – [Voiceover] Muscle Company asks,

Thoughts on fake views?” Oxygen clearly in a world now where it’s much more transparent and people can dig. And it’s not just, 20/20 has exposed you, Steve, what do you say about your fake views? – I don’t know. – Ya know, that world, where it’d happen once
in a while, is over. Now we live in a TMZ kind of world. Bloggers, Gawker, like, faking
it is such a dangerous thing. I mean, what hurts your
credibility is the lying. It’s amazing what people can actually get away with it in our society if they own it. We don’t care about the adultery. We don’t care about the faking it. We care about when you’re exposed, you lying about it. It’s nuts, it’s an interesting psychology, especially here in the States. More so than, maybe,
other parts of the world. To me it’s basically faking it. And more importantly, like, what about sleeping at night? Ya know, like, it’s kinda
fun to sleep at night. Especially today, I’m under the weather, by the way, everybody. So if my energy level
is a little bit lower, I apologize.

Tony Brown here from tonylbrown.com, creator of the 3V strategy– – This guy. – I’m just going through my
– Nice hustle. – Instagram timeline,
and I’ve just seen a post from Instagram, telling me
they’re gonna start advertising on the timeline in the UK. It had over 6,300 comments, many of which were saying, “No, no, no, “you’re gonna ruin it,
and bye bye Instagram.” You always say marketers ruin everything. What are your thoughts on that? – Couple things–
– Great show, I love it. – Keep it up.
– Sorry. – And I’ll speak to you again soon. – Speak to you soon. Couple things. Look, first of all, there’s
a lot of different audiences. For example, 99% of
people that run a Q&A show would not allow a question to be aired where the person spent the first 9% of the question promoting himself. But I love the hustle, right? So there’s that. Two, do you know how many Americans, and I know you’re from the UK, you know how many Americans
said they would leave America and move to Canada when
George Bush got reelected? And then vice versa when Obama
got elected and reelected, how many of my friends and
elitists and rich peeps and poor peeps said they’re
gonna move to Canada if X, Y, Z. The amount of things we say versus the amount of things we do
is a very big difference, and that’s why Instagram
isn’t worried about that, because I, Tony, you want to have a
real, fun, little test? Go back into that post and
then go click all the people that said, “Bye bye, Instagram” and see how many pictures they’ve posted since they’ve commented. My guess? A lot more. So the question and answer
to your question is, so the answer to your question. You don’t edit. I’m so scared of DRock’s editing, cause we edit a little more on this show than we did with Wine Library, and I’m a little scared, because I know we’re trying to be efficient
and DRock’s skilled. Don’t take that personal, DRock. But don’t edit that crap. Never edit any of my mistakes
or any of my blub ups. Let’s start with that. If you’re editing just for time
reasons, I can respect that. So to answer your question
is I think it’s a nonevent, of course there’s a
certain level of hippies that will go off of that
platform because of that, but if Instagram finds its right rythym the way Facebook has, I don’t
see anything really happening, and so I just think it’s a nonevent. – [Voiceover] Johnny asks,
“If the Jets never come up

“on my blog and mention on social “or post natively on sites “like Linkedin, Medium,
and Facebook, or both?” – Brian, great question,
and it’s a loaded question, because you’ve probably looked at the new garyvaynerchuk.com (ding) and you probably realized
that I’m doing a mix. Like, you know, you land on a page and I’ve got the place for
Medium posts and Linkedin posts. When you land on it, some of the posts literally link out to Linkedin and Medium, and then obviously I have my own posts, and actually, Steve and
I were just talking. Did we put up the first post where it’s just for garyvaynerchuk.com? – [Steve] Yes, we did. – Got it. So that’s there too. And so what I think is
interesting about this question is most people in the
internet marketing world want to keep telling you
to do it on your own site, monetize your own traffic, it’s yours, Facebook reach can’t be taken away. All this “own it, own it, own it.” The problem with “own it, own it, own it” is when you’re doing it on your own site, you’re at the mercy of how much traffic you’re able to establish on your own site, and so from the 99.999% of
you that are watching this that don’t have four million unique people coming to your site
every day, every month, the reality is is placed like Medium, for example, I had a
Medium go extremely viral, viral as in it did really well on Medium, and right now it’s sitting
as number six or seven on Medium’s top stories where I’ve noticed that 950 people have clicked
over and read the article because of that place,
and that’s 950 people that I’m gonna guess 787 of them have never even heard of me before. And so too many people are worried about monetizing the now, posting on their page, versus using things like
Linkedin and Medium, and notice I use those two
because they have viral loops. Linkedin, when articles go
well, it shows up in Pulse. Medium sends out an email
and has the top stories. So I like being in places
where there’s viral loops, that if you put out a
nice piece of content, I noticed the kid on
Twitter today tweet out, “Hey, I’m number four on Medium, “two spots ahead of Gary V,” and then I looked at his profile and he has 1,400 Twitter followers, and that got me excited, I’m like “See, great content can raise to the top and bring awareness,” and so I think a heavy mix of both. I’m a big fan of picking
spots strategically that give you awareness and
then builds leverage for you that then eventually you can
monetize in your own world. – [Voiceover] Sean asks, “You
are always answering questions

on behalf of myself and
of the motivators here at YouGotThisBro. Thank you so much for all your
teachings, all your books, all your videos. You are the man, there’s
no doubt about it. I love your stuff, man. My question’s really simple. We speak a lot in schools,
colleges, universities. We have messages that we want to give out, we want to help teach these kids, bring them to a better place, help them become a better version of themselves, but the problem is is
for all the following that we’ve built up from all the people on Twitter and Instagram and Youtube and stuff like that. A lot of the schools don’t
really care about that stuff. So what my question is is how do I convey what a following is to people in schools, headteachers, lecturers, professors, how do I convey that to someone who just doesn’t care about that stuff? Thanks man, would really
appreciate your help. Peace. – Peace. Don’t edit any of that. Let the whole thing run. I love this question. I spend no time convincing people to believe in what I believe in. Up and coming wines, the internet itself back in ’97, Google Ad Words in 2000,
email marketing in ’97, social today, Snapchat two years ago. Virtual reality, Oculus
Rift in a couple years. I have no interest in convincing anybody about my stuff, so mate, here’s
the mistake you’re making that so many make. They’re wasting good time and energy trying to convince, while
taking that same time and allocating it to reaching more people. You need to reach out to
every single school professor and organization in the
world or your region or where you want to play. All of them. Find the 18 that are intrigued
and spend your time there versus one-by-one, spending
a week, a month, a year trying to convince this person
and then nothing happens. Don’t try to convert the unconvertable. I am thrilled that they don’t get it. Make fun of them after
you’re done in a couple years and say, “Mate, remember
when you didn’t get it? “You’re an idiot.” That’s fun. I love doing that. And that’s what you need to do. So take all your time,
cause that’s the asset, for all of you listening here, and if you notice, I’ve noticed
in the comments section, I’m trying to give
answers that helps anybody no matter what they do, even though these are specific questions. That is the talent I
have as a storyteller. This is a big one. Take the time that you
have, that is the asset, it’s the only one there’s not more of. It’s the big one, and apply it to places where
there’s fertile grounds. Go reach out to more grounds to find out which ones are fertile
versus trying to convert a nonfertile one into a fertile one. – [Voiceover] Edoardo asks, “As
the frontman of VaynerMedia,

“extremely difficult to accept
that other men use Pinterest. “Any way I can overcome this bias?” – Steven, there is a way
you can overcome this bias. It’s called stop being a dick. That’s all I’ve got for you, man. I’m not trying to razz, probably
trying to get a little time to talk about the Tres
Picos 2012 Garnacha, but there’s not much to go into it. I get it, but if you’re a man that is trying to market or sell or storytell or create awareness to women, women are spending
obnoxious amounts of time on this platform. At scale, a major leader. If you’re targeting 15 year
old guys to 19 year old guys to sell them sports equipment,
you don’t need Pinterest. But if you want the
audience that lives there, well then you need to play there, and your bullshit bias is
surely not helping you. – [Voiceover] Esben asks,
“How do you get around

You might remember me
from this little incident. Please buy Gary’s book,
my life depends on it. – Buy it! – My question for you today is this. I have 39,000 Instagram followers, instagram.com/mark , and I average about 250 likes per photo, but I also run the Instagram account for the company that I work for. – Great company, Vimeo. – We have 6,000 followers
and we also average about 250 likes per photo,
what am I doing wrong on my personal account? I must be doing something right ’cause I have the follower count– – Alright, let’s get into this. – Help. – Mark, couple things. I do remember you and you’re a great dude, thanks for being on the show. You know, there’s two
things that stand out. I took a few minutes to
look ’cause I wanted to give a good answer here and
not just a general answer. Number one, Vimeo is a beloved brand to that community, more so
than you are to your community for a couple of reasons, one. I just think a lot of people
followed Instagram slash mark because it’s Instagram slash mark. Right, like we saw that in Twitter days. The people that got the
like real name stuff have exponentially more followers because we’re like,
“Who are these people.” In a world where Instagram
doesn’t have verified, there’s like who is this guy. I literally think some
people are following you so they think you’re Mark
Sanchez or some like other Mark, so I do believe that you have an inflated number of followers who actually don’t give a rat’s ass about
you but they’re just following you because of that name. That’s not a diss, but
that’s just what I believe. Number two, looking at
the accounts, very easily, and DRock, put up a little
sample of both right here. I don’t know if you can frame it but like, maybe you can go through like showing six of the photos here so. What do you see difference? What do you see difference? That’s what I keep Steve
around for, grammar. (laughing) What’s the difference
you see in these things? Here’s the core thing, Vimeo is putting a ton of human beings in
their pictures, you are not. And I think a strategy
of making it more human, not just landscape and pretty pictures would really help you. Don’t forget Instagram is a platform that there’s a lot of human emotion to it. It’s still a more authentic place than some of the other social networks. Though landscaping and
beautiful pictures work, human over indexes, and more importantly, you don’t have a mix. The problem is you don’t have a mix, and I think you need a mix of the two and so those would be the core things. Very nice, another episode in the books.