stars came to be and know which
ones took the right steps and didn’t so much. Someone like Cyrene, like
myself, storytelling, drawing on Snapchat a platform it’s
vertical, where do you think a logical next step would be if we
want to continue making content like we’re making knowing the
Snapchat can’t just be the only thing that we’re on. I think there’s several
different things in play here. Number one, first and foremost,
I really recommend to you and this genre I would love for you
guys to make the physical manifestation of
these products at scale. I think one of the great
opportunities for you guys this is not answering your question
I just want to get this in the show before I forget. I truly believe that both of
you have the ability to make millions of dollars a year in
prints of your drawings if you figure out that
connection point. And you need to
think about that. That is a real-life thing that
you need to figure out tomorrow. – [Taylor] She’s
already selling her’s. – I’m sure you are. I think you have the ability to
take a snap that you draw on top of and have 41,000 people
buy that $19 poster at scale. I think that’s a real business
for the artist the Snapchat. That’s random. As far as your question, which
is if Snapchat was to have a 24 month more run because something
came along, I think you have to understand, I know, I think you
have to understand that your art is your skill set. It’s funny on Snapchat
right now that’s peaking very
aggressively. For Taylor, his skill
translates to every medium. Your advantage because
there’s drawing capabilities on top is different. It is unique to that platform. And that is something
have to think about. And you have to think about
what does that actually mean. And I would say that yours
doesn’t naturally transpose into everywhere else
because it stands out. I still can’t wrap around my
head around that picture that you drew. So crazy but I don’t
think if you drew it on a piece of paper or if that was on a
post on Tumblr that I would react the same way. That’s just truth and that’s the
reality and guess what that’s just life. The people that were amazing at
radio because they had amazing voices and they were comfortable
to be in the booth and then went to television and they were
scared of the camera, they lost. And so that’s something to
think about, that’s just real.

I’m Ben from Israel. I’m a professional
Snapchat artist and YouTuber. I have one very important
question to ask you in a country that is known as a startup
nation there is one problem, one ironic problem. As much as were innovative
the problem is we suck in social media marketing. Now people here
just don’t get it. What we do the creators on
social media such as Snapchat and YouTube are you
doing the correct thing. They don’t give us a
lot of room to work. They don’t pay us
to get our job done. The thing is people like us want
to live doing so that we love. And we know how to talk
to the right audience. Now how can we convince the
mainstream media that what we do is the right thing? How can we convince someone so
big as the mainstream media to change their ways and give
us, the underdog, the chance to create something amazing to do
something that really counts? Thanks man, appreciate
it and love your work. – What is his name? – [India] Ben.
– Ben. What you have for Ben? Well like what you said
everything’s converting, this is the new TV. And so if the mainstream media
is still thinking about the old-style they’re going to miss
out on the new audience that’s becoming of this and I
think that there’s not much convincing, they can
just look at numbers. They can look all the people
that are on Snapchat right now. Less people are watching TV. I’m not watching TV anymore. If you ask all the other
people they’re on YouTube, they’re on Snapchat and
it’s becoming outdated. – Absolutely go where to where
the audiences are and if you have something
compelling to say, say it. Make that content.
It doesn’t matter if– – But how do we answer his
question how do you think, agreed we’re all gonna head nod,
what about convincing these individuals to do it? You’re in a tough spot right now
because it’s coming to you right now, right?
– Yeah. – When the inbound traffic’s
coming to you and saying hey can you draw this for my
brand, you’re not worried about convincing ’cause
you don’t have to. Thoughts? – First off, who cares what the
mainstream media thinks just do what you’re going to do anyway
and be consistent about it and then success will eventually
come if you’re talented. Outside of that how do you get
what you deserve to be paid? Well you’re going to get what
you deserve to be paid and if you’re not getting what you
deserve to be paid then ask for what you deserve to be paid. – Or, I agree, very honestly. That was a great
question but tough shit. My whole life has been
predicated on selling something that is ahead of the market. You have to wait. The answer is the market’s
going to pay for what they think it’s worth. People like us here couple
things I’m going to pick at and I love you. Thank you
for the kind words. People like us want to get paid
for something we want to create. So does everybody. Everybody wants to be able to
be paid to do what they love. Every single athlete that grows
up from 6 to 14 years old would like to be paid to be a
professional athlete. Another thing that I liked and
I’ve heard this from this sector including you guys,
I’m a professional YouTube and Snapchat.
What does that mean? Do you just say
we’re professionals? It sounds like if you’re going
to say the word professional– – I even hate the
word influencer. I hate the word influencer.
– These get into semantics. I’ve talked a lot
about this on the show. You call whatever you want but
to me being a professional means that you actually
do it for a living. And so too many people
I’m that without being able to do for a living. This is what your
platform is trying to solve. Here’s what I would say,
you know, tough shit. You live in Israel,
tough shit. They’re not spending
as much money. The other thing is
you’ve got to prove it. One thing that a lot of
influencers are not proving is yeah you’re talking
to the right audience. Listen if you’re
selling insurance the 40 to 60-year-olds, do you have the
audacity to tell them that they should be on Snapchat to sell? What you’re going to say if you
really get put into the corner is no, I don’t know. It’s so funny. I love watching everybody’s,
everybody under 27 is. And so if you’re selling to
27 and unders in the US then Snapchat and Instagram
becomes very compelling. If you’re selling retirement
home space, Snapchat’s probably not the right platform today. I do think Snapchat, much like
Facebook, will age up in a way that most people don’t believe. I do believe that in 24 months
most 55-year-old men are on Snapchat. And I think that
confuses people. – Sooner than that.
– We’ll see. It’s on the record
we’re about to find out. What happens is it that it
either happens or doesn’t and here’s the more interesting part
whether or not it happens at all, sooner than two years in
two years, is kind of irrelevant because whatever does happen
is what you have to act around. I would tell you that there’s
plenty of people making money off of Snapchat and YouTube,
you have to go and grab it to your point and more importantly
if you don’t then maybe you’re not a good salesperson and
maybe you’re just a creative and you actually need a sales partner. There’s that part of it. Because the creative world
and the business world are very often at odds. There are a few that cross and
have both skills and mom and dad had sex of the right moment
and gave them those talents but a lot of people don’t. And that’s something else
that we have to factor in. India. That’s it for those two.

My name is Aaron Martinez and
I hope you like the hat but my question for you is I have a
YouTube channel that has grown from 0 to 88,000 subscribers in
a little bit under 10 months. Now on my channel I upload
Snapchat tips and tricks but I try to do a little bit of other
things in the earlier stages of my channel but they
didn’t really work out. Going into the future may be
passing 100,000 subscribers, what do you think I should do? Primarily stick to Snapchat or
try to do different things and if so what? Thanks guys over VaynerMedia. I hope you guys have a nice day. – Aaron I think and I’ll let
these guys jump in because I’m sure they have a lot to add to
this unlike the first question. Aaron, I think a couple
things that struck me with that question, number one, this
magical number of 100,000 followers or your first thousand
or a million, I’m telling you and I’m telling this because
of a lot of heart for the youngsters sitting with me right
now these are the wrong metrics to reverse engineer against. More importantly if you were
here what I would need to know we were just talking for second
as DRock broke the sound is what do you want to happen. I think one of the biggest
mistakes by so many Snapchat and YouTube influencers right now
they want to become Hollywood famous because they grew up
where that was the pinnacle and to me I keep trying to remind
them my early days with Jerome and Rudy and Brittany Furlan and
that whole space with the Vine influencers that were definitely
the spark that you’ve watched have the Instagram and Snapchat
thing very different than the generation of YouTube
that I grew up with. In 2022, in 2024 the most
famous person is not the person that’s on a TV show on MTV, it’s
a person that’s dominates this which is the new television. Just like being a cable star
wasn’t interesting in the early 80s but then eventually if
you’re the number one star on HBO show which to remind
everybody, you guys are too young for this, HBO’s was shit. HBO was a shit place
to go 1982, 1984, 1986. You were a B,
C-list, D-list, F-list. Nobody wanted to be a
Netflix star 48 months ago. Nobody. Now everybody
wants to in Hollywood. First and foremost, Aaron, I
think that you need to decide what you want to happen. You want to get your
art into the world? Is it about money?
Is it about fame? And I think you need to own
your vanity ’cause way too many people try to
bullshit it, number one. Number two, you gotta go
where the attention is. To me, enormous emphasis on
Snapchat and YouTube and now look one minute Instagram videos
probably opens up a lot of creativity for a lot of people
here and definitely people that are watching so that
because a new thing. Look, MusicAlly, actually
this is a question from me real quick, are any of the three
of you playing on MusicAlly? – Yeah, I downloaded it
after hearing you talk about it a couple of times. – Have you had the time yet to
look at what’s going on there? – Little bit. – This is what so
interesting, right. A lot of my YouTube
celebrity friends when Vine came along were like eh. I’m like you came from
YouTube that’s what was just being said five minutes ago. Then a lot when Snapchat came
I was telling a lot of Viners, like this thing I’m telling
you and they’re like eh. And then of course now
everybody’s there and now even MusicAlly right? Snapchat its at it’s apex but
ironically I think Snapchatters as I’m giving you advice right
that go and really go all in on on MusicAlly are going to win
those junior high people are gonna be here in 36 months
and be like holy shit that was such a good idea
or it could go away. But much like what happened
on Vine, this is such a good learning from Vine, we were
talking about Vine off as DRock broke the sound. The people that won on Vine
have been able to siphon that attention and be
successful on other platforms. Not everybody. – Some.
– Exactly. Not everybody because some of
them would held on Vine either because it didn’t have enough
talent to be anything more than a few minutes but some were. And it’s no different than being
a really good actor on a hit show on CBS for two seasons and
then coming back two years later on ABC and siphoning
some of that audience and building on that momentum. These are channels and
doing the right thing. Aaron, I think what you need to
use this and I would say this the three individuals here
who I have a lot of heart for. 80% tripling down on what works. You guys can fucking draw. You’re funny and intriguing.
All that stuff. – Can’t draw.
– I cannot draw as well. – Can’t draw.
– But you want to learn? – Maybe someday. – Never?
– Never. – Correct. So 80% of that and
20% experimenting. That’s what you should be doing,
Aaron, from my point of view. Gang? – Can I say something?
– Yes. – Nobody cares
about subscribers? Nobody cares about followers? It’s all about influence. If you can actually create a
sustainable amount of influence or something that you can
actually push to other platforms that’s something
people care about. Numbers is not something that
people are going to care about in the future. 100,000 subscribers or a
million subscribers if nobody is consistently watching
your videos nobody cares. – I agree with that. Brands care now
’cause they’re not sophisticated in
their language. – They won’t three
years from now though. – Well it depends. The answer is results should
and always do matter at the end. There’s a lot of things. A metric can be accepted by a
marketplace like Nielsen ratings that doesn’t map to a results
yet the entire $80 billion advertising industry most
of it doesn’t quantify against actual results. They quantify against metrics.
I’m with you. And by the way all my
behavior maps to your rant. – Right.
– That’s what I’m living. No question– – Metrics in general are broken. The whole industry
is broken on metrics. – The metric that should
matter is how many did you sell? Of whatever that is. And when I mean sell, you
know, I want you to donate to my nonprofit. That’s a result or you did a
show and how many people showed up to it to watch you
paint for an hour. India? I think that’s the case. Any thoughts on
Aaron’s questions? It’s funny we all
actually know Aaron– – And you hate him.
– No, he’s great. – He’s like the nicest guy. – He does like Snapchat
tutorials and tips and tricks on his YouTube. Absolutely that’s something we
need to us expand upon because he has identify what he wants
to be not someon with 100,000 subscribers on YouTube. Whatever he wants to
turn his career into and then play to that. I think you’ve clearly got some
chops and I think the question becomes what, what do you that
at this young, and by the way for all three of you, what
do you at this young of an age want to happen and then try to
do project who you think you are in the balance of vanity, money,
happiness, work-life balance, these are a lot of things you
have to project at a young age. Yeah, right. And by the way everybody’s got
different percentages of it. Two minutes and that’s that.
Let’s move. I’ve got this client thing. We broke sound, we were late,
fucking people people running. – [India] Ben.
– Ben.

– Hey Gary. I’m Matteo from Italy. Amazing country. Super girls, super food but dire
strait of gambling addiction. I opened a non-profit that
operates in the space and I would like to hear
from you on this point. As a marketer, how to involve
our members to spread the no gambling cause so to
reach more and more people. Thanks a lot. You rock. – The no gambling cause. Italy has great food and great
women but a gambling problem. – And so how do we? – How do you advance
the no gambling cause? – Matteo wants me to help him
do a marketing campaign to stop people from gambling? – [India] Basically. – Because he thinks
gambling is ruining Italy. – [India] Yes. – The food and the
girls part is fine but the gambling is a problem? – [India] Yes. – And so he wants to create
a marketing campaign to stop gambling? – [India He just wants to
know your thoughts would be to advance the
no gambling cause. Any cause regardless of what,
by the way I like gambling. Any cause’s expansion
has to do the right creative in the right medium. To me, if he’s got a lot of
passion to stop the gambling cause there’s a very smart
strategy tying in what we’re doing here to go younger. Usually the thing that you need
to do to stop the movement is to go younger, it’s really no
different than Facebook and Snapchat even, the
generational differences. The way you get people to
stop using drugs or drinking and driving and all the things that
have happened in propaganda in the US to stop things that
people were concerned about was you’ve got to win the youth
culture around that subject matter and then let it mature. So I think Matteo and the people
in Italy that want to stop the gambling culture in that
country should be looking more aggressively toward
Snapchat and Instagram. Two platforms that are
doing extremely well in their country. Anything to add youngsters, I
know that’s kind of a left-field question, I’m not sure
where India was going with that strategy. – [India] Well,
Andy just pinged me. That question wasn’t
supposed to be there, sorry. – See, that made sense to me. Thanks for ruining the show.
Let’s go to next question. – Can’t go to Vegas.
– What’s up Gary?

– Hey Gary Ginner, Chad J. L. D. here and I have a question for you. About Snapchat. Because of you, I have
been snapping my face off. And loving every second of it. DRock at John Lee Dumas. And I would love for you to share with us, how do we grow our Snapchat followers? You’ve answered this question before, I haven’t loved any of your answers. If you could go deep, break it down, we’re VaynerNation. How do we grow our Snapchat followers? – J.L.D. wants to grow his base. J.L.D., excited, I think
I’m actually going on your podcast today,
which you’ll probably air as the book comes out. That’s later in my day. J.L.D., listen, I’m
sorry that I’m not giving you a good answer. The answer is you have to
use every other channel. It’s using every other
channel at its hacking. You’re doing it right now,
you threw up your Snap code, because you’re hoping a bunch of people in the VaynerNation stop
it, take a picture of it, and add you as a friend. You’re doing exactly the right thing. Which is, you’ve got to use
other people’s platforms and other, you know, collaborating. Literally, emailing
everybody that you know or messaging them on Instagram, if they’ve big Instagrams,
assuming that means they have some sort of community on Snapchat. And saying, “Hey, how do
I take over your channel? How do I, give me a shoutout.” It’s literally endorsements
on other people’s Snapchat. Or, listen, man, make your podcast over the next six, seven, weeks, pounding Snapchat. Interview people about Snapchat, interview Snapchat executives. Make your world about Snapchat. I’ve won because I’ve branded, you’re looking for a tactic. You’re looking for a sales tactic. Right? A transaction. Oh, go do this, buy
this search term, right? Like, you’re looking for that. You’re looking for, maybe
you should buy the long tail, term on Google as a
Google AdWord that says, “Who should I follow on Snapchat?” And then maybe you’re the first result. That you paid for. It’s me, follow me, right? That will work, probably
cost a buck or two. Per follower, that might work. But I’m doing it in
marketing and branding. By being about it, ’bout it, right? By being about it, and
by talking about it, and by being out there,
people are picking up on that behavior, they’re
writing about me being in there. And yes, I sit at a
high level in marketing but there’s a lot of people… D.J. Khalid wasn’t, he was a DJ. He went all about it, now
people give him exposure. Right now, because
there’s no functionality within Snapchat to growth
hack or pay for ad spend or any other functionality
to build your user base, you have to win on
marketing, not on sales. J.L.D., there’s too many people in 2016 that have become “internet marketers” and it’s all about arbitrage. Facebook ads, Pinterest
ads, Google AdWords, affiliate marketing, email marketing, landing page optimization. It’s all about tactics, it’s not about marketing and religion. The reason I’ve done so well on Snapchat is, I’m a marketer, right? I built Wine Library
on marketing, not just transactional couponing
and Google AdWords. I’ve built myself in marketing. Coming. I’ve built myself in
marketing, by building my brand and that’s trickled down. It’s not just transactional. I sell a lot more books
than a lot of people because it’s not the tactics,
it’s the overall brand. It’s really the thesis of
jab-jab-jab-right hook. Those jabs are branding,
I’m bringing value. And so, there’s tactics,
like you just did, J.L.D., but there’s also branding. And you have a platform, you
have a successful podcast. Make your content about that. And then there’s a lot of
tactics like I mentioned earlier in this rant, as I wove some
tactics in there for you. But you’ve gotta level
up your thinking, bro, I’m not kidding. You know, you’re gonna razz,
I’m gonna razz right back. You gotta think marketing versus, you know, you’re more
than welcome to go out and do guest blog posts
on a ton of business sites about why you think Snapchat’s important. And now you show up in a
lot of distributed places. With a call to action
to, oh, P.S., by the way, follow me on Snapchat. So there’s a lot, you may not like the answers because you
may not want to do them. Or you might not like this answer because marketing’s a lot harder than a growth hack or an execution. It doesn’t take away from the
fact that it is the answer. The reason so many people are asking me how to built a base is
because it’s not easy. ‘Cuz it’s branding and marketing. Not sales and transactional. I’m excited right now,
because that was actually a very important answer
to a lot of questions that have going on for a long time. Too many people here are playing checkers when the game is really chess. Branding and marketing is different than transactional, affiliate, it’s math versus branding. It’s quant versus qual. Snapchat is in branding and qual world. And that’s just too hard for most of you.

selling things its way into a snapchat
insurance pet insurance really happening i mean there are kids on Instagram
making banks in sneakers like tens of that much money I would make if I was
born during this era they thought was if I was 13 to go to the store and I am a
licensed like Mumbai shit and then flip chip three weeks later on a Saturday by
real-time marketplace dynamics and I could buy stuff my poor my mean UPS and
FedEx Cup one of my homies coming in and out like ridiculous so
Instagram and snapshot that’s where other teenagers are spending their time
and I do believe that most teenagers best opportunity to sell shares to sell
to other teenagers of course they can sell to other demos but I think the
biggest upside there and I only know this you know the only reason really why
it’s so quickly as I know dozens of kids dozens which is a lot of the top of my
don’t have kids making thousands of dollars slinging sneakers and I just
sneakers I mean I’ve seen the video games cuz I like that for you know video
games there’s a lot of opportunity instruments apiece for selling stuff Philip asks when you go out for some
drinks how many do you have and still

“Instagram in the next 2-3 years from now?” – I think that Instagram will be easily one of the top two social
networks in America and globally will be a major force. I think that Facebook and
Snapchat are the only two things that compete with it. And I think that anybody who right now isn’t spending a
disproportionate amount of time trying to figure out the hashtag culture, the Instagram ad product, the
organic Instagram posting, working with Instagram influencers
is making a huge mistake to not set their business off properly in a 2018-2019 world. So massively bullish all-in. It’s one of the biggest
reasons I think all of you whether you can only afford one
share or a thounsand shares. I think Facebook does extremely well because of the revenue that we haven’t even seen the real revenue
come in from Instagram yet. It’s a beast. It is the current social
network of the moment for 28 to 40 coast Americans. 22 to 35 other parts of America. And I just think it’s an
incredibly important platform and I’m very very bullish on it. And as somebody who daytrades attention, by the way we have to write
my daytrade attention article. It’s time. I think it’s massively important. I’m buying it now. I don’t predict for two years
but that’s my intuition. And by the way here’s a good
time to chop this in DRock. Show this. Facebook acquires Instagram. Oh Staphon. – Gary Vaynerchuck who’s the
co-founder of VaynerMedia back in January predicted
the purchase of Instagram by Facebook and today Facebook
founded by Mark Zuckerberg shelled out a billion dollars
for that very service. That was when I was on the
Piers Morgan show on CNN the day Facebook bought Instagram. I made that comment,
and everybody on Twitter said I was an idiot because
Instagram’s only 500 days old. But Zucks did– Instagram’s probably worth
50 billion dollars right now, maybe more. So when you buy it for one, you did well because those are billions. You know it’s not just a 50x. When you 50x eight bucks, it’s nice to have 400 bucks. When you 50x a billion, that’s 11 Jets teams.

– Hey Gary, it’s midnight
here in Israel so I figured I’d use this filter. My question is, how do
you grow an audience on Snapchat? Do you have to go Facebook
and Twitter to tell followers? – That was basically the
question, “how do you grow “an audience on Snapchat?” So Snapchat has no natural
in Snapchat app discovery, which is f-ing with a
lot of people’s heads, because they’re like “what the
hell, where’s the suggested “user list, where can I
search, how do I run ads? “I can’t grow,” of course you
can, you grow the old way. Pre-internet apps infrastructure,
you use other things to grow your business. I built this business using
a newspaper and a radio and other things of that
nature, so the answer is absolutely, I think he was going there. I mean, watch my behavior,
it’s not super complicated. I’m using my Twitter,
my email, my Facebook, my Instagram, to drive
awareness towards my channel. I’m hitting up, I mean I don’t
think I remember throwing this many right hooks outside
of a book ask, which is weird because I’m doing
that right now as well. Dropping March eighth, go get it. I’ve asked plenty of people
and they’ve sent me emails, like “oh, you’ve really
helped my Snapchat.” These are historically emails
that I would reply to and say “thanks, have a great day.” Now I say, “hey in your
next story, shout out “my @garyvee handle.” I’m going in for the ask,
how about the bottom of your email signature? How about your user name on
Instagram, go look at mine. You hack to build awareness for it. You think about billboards
and print, where there’s no click or permalinks or
anything of that nature, no. It’s just awareness drives,
you didn’t have to move, it’s got a wide angle, dammit. I was trying to make you move. – [DRock] I know. – I was very impressed
with you there DRock. That was a standoff that you
won, which pisses me off. Where you drive awareness
to your handle, so yes, any means of awareness,
I mean soon I’m gonna put a sign in here that says
“follow Gary on Snapchat.” So yes, that’s the answer,
using other platforms to drive awareness to get
followers from that platform. But scalable ones, email
signatures, your Linkedin account, look at my Instagram
profile, things like that. – [Voiceover] Kyle asks,
“When you are hustling,

follow her snap them a personal brands
don’t use it as a two-way street are they missing the point i think that the
missing something I i you know I’ve been feverishly and you know send me a
message renounce snapshot asked me to bring you up and try to do as many as I
can probably snatches all your messages don’t see you start to go away if you
get too many like I do like I can get an accusing gotta keep kind of paying me a
little bit which stinks like I can keeps rolling yeah like hundreds of messages
an hour I’m kidding I’m just the razor fine you probably are you know so so
that kind of stinks but yeah I do I do think that when you look at Mike who’s
been winning on in some of the other people like some of the early people
that are following the blueprint by the way real quick everybody’s kind of yet
yapping at me right now we’re going to put a shot so hard you guys have been
very close to the show nobody was saying that about Facebook with me last year
that’s all I talked about right or Instagram because it’s the first day
I’ve never seen it happen in an early stage the kind of caught me mid Facebook
thesis when I started the shell guys this will happen again the show continues and like smooth like
that’s what all talk about until i feel like im totally screwed anyway yes I
look look the interest they’re not missing the point they’re playing means
that these personalities are playing the with game not the depth game let me
explain if you just keep it as your content pusher and people want to see
you dressed sexy your business advice or whatever the hell you’re doing if you’re
just doing that and you’re not engaging with people because first of all
personal brands have different I mean I’ve already talked to multiple of my
female friends on the that they’re getting from leaving their snapshot open
its like like not good ok that’s number one number two for the guys in the crowd
it’s a complete no-brainer if you want to create depth for four women
unfortunately just life it’s a little trickier for me to give blanket advice
but clearly you know about fact question of the day whether it happened on
Twitter or whether it happened on I’ll or whether it’s happening right now
on snapchat has me personally responding in a world where I’ve done by the way
from the prior question has that impacted how you feel about me that’s
the question and the answer is yes from a lot of people write like people
appreciate effort and that engagement and so when the questions being asked or
the missing the boat I do I think they’re missing an opportunity people
affected by what their elderly putting but those if they took one second and
said thanks lol yeah I said yeah Holland to some guy did you know like if they do
that I’d literally believe that that that person will pay more attention do
more things with them biz dev more with them care about them longer and I think
there’s a real ROI for that little extra effort even go to work my way into work carry this is John Coles sharp the evil said now you know

has been around a few years why now
what’s changed Kevin I’ve done this a lot I did this
with Instagram as well I only get really loud in my career when I think things
hit that moment when word just a year away from mainstream I’m in love with
the moment when something is much bigger than people realize that means street
right before I went on to do the show right now I just retweet it that the
white house went on snapchat has always been a symbolic kind of thing
meeting other things I have a good understanding consumer behavior a
website in 1996 email marketing in ninety-seven Google AdWords starting
your YouTube show people are just what I bet you could google right now likewise
starting a YouTube shows a good idea I did that ten years ago Twitter change the course of my career I
wrote a book called crush it the basically speaks about everything
that’s going on right now on YouTube and buying an Instagram and snapchat the
reason passion now is even though two years ago I was like wow this snapshot
think is going to win the numbers are they are this is the moment right now
where I see that window of 12 to 18 months to really win grab at scale
before the whole market comes along and tries to do the same I believe that
that’s why so many of the people watching the show and watching my
content are gonna win many people that were already paying attention to me
because of what I did on YouTube focused on Twitter and Facebook pages and more
successful because I yell about Instagram as much because it was very
head down and then it was probably the one it happened so fast didn’t like it happened so fast that
even though it’s funny it’s why I know you ask me what you wanna do something
that peach I do it’s the incident happened so fast I didn’t have time to
like letting go mainstream and then talk about it so so why now cause its the
moment by moment and my moment is defined as the attention-grabbing moment which is
the moment one year before something goes completely mainstream where I think
something is big enough to really land grab and I’m not guessing and I’m not
wasting my time which is what a lot of people ask me like I do not we should
hire easy because I’m tasting things like peach and musically but I’m not all
in its funny a lot of you like what I see so I hear a lot of people think is
snapped up paying dario Gary investments that same year ago guys I care about my personal brand and
being right more than anything more than anything in the world in the white house
with all my might there’s no transaction that will trump me being this right historic sure that ghost stuff on
grabbing the ghost I mean what was this close to 100 episodes go look this isn’t
like like like this has been watching carefully calculating what do you think
all this is like by accident you think I got lucky you think if you
think it’s this thing I’m throwing random shit on the table you think I’m
predicting peaches gonna be number one in three years know it is understanding
it is a talent of understanding when things are on the dawn of complete
Mainstreet equity and so humble out right now because I’m gonna end up being
right she’s serious silence such a good
feeling right I like deep songs and yeah