8:39

– Hey Gary. I’m wondering what you think of Snapchat and their recent way of selling their Spectacles, the glasses with the vending machine and how you think that plays in their marketing strategy? Thanks so much. – Oliver, Snapchat Spectacles. – I think they’re kind of brilliant. I think they took something that Google […]

– Hey Gary. I’m wondering what you think of
Snapchat and their recent way of selling their Spectacles, the
glasses with the vending machine and how you think that plays
in their marketing strategy? Thanks so much. – Oliver, Snapchat Spectacles. – I think they’re
kind of brilliant. I think they took something that
Google spent so much time and energy on but effectively was pretty nerdy and
they made it cool. – Yep. – Pop-up stores and
vending machines are social media worthy. – The distribution’s been crazy. – Yeah, exactly and if you
only have a small amount of them then make it special.
– That’s right. – So I saw a bunch on social
media last night about a store in New York that just popped up. – Yep.
– Yeah, I think it’s cool. – I think it’s a big play. I think it could be maybe the
saving grace move to their IPO. – Sure. – If you think about what
Instagram’s replication of a lot of their functionality has done
it’s created a scenario where there’s little more skeptics
talking about Snapchat’s growth. – Sure. – A lot of people
talking about their decline. – Instagram sucks
out the oxygen out of the room with stories. – So it becomes
Snap and to play, to me what’s most interesting
is Snapchat is the first social network that feels like a brand.
– Mhmmm. – You know, Snapchat
feels as much to me as Under Armour and Soul Cycle–
– Yep. – as it does Facebook or
Instagram and that crossover from just utility social network
to overall brand I feel like this captured that moment and if
they can pull that all the way through well then they
really have something. – And they really made it where you are the media, right?
– 100%. – And so that was part of
this exciting brand and then the filters and the tools
and the creativity– – And then you
think about the live. All they have to do is add an
update that allows that be live streaming and now all of a
sudden you got a whole thing. I’m pretty bullish on it. It’s early, I do agree that
they’ve made it cool what was $1500 and not cool from Google,
three years ago so we’ll see. Evan, from me from afar, continues to deploy
LA brand behavior in a San Francisco,
Silicon Valley world in a very good way. – Yep and they also making big
steps to be a media company. So you saw where they stopped
rev sharing and started buying content now as a
Netflix would do– – The garden walls of the
internet are popping up. – Yeah.
– Let’s keep it going. – [Dunk] Next
question is from John.

8:52

I’m currently a physical therapy student at the University of New Mexico. I am a huge fan of your work and I am so grateful for all of the value that you bring all of us and I appreciate you taking my question. As a future business owner, I’ll be deploying a lot of your […]

I’m currently a physical therapy student at the
University of New Mexico. I am a huge fan
of your work and I am so grateful for all of the value that you bring all of us and I appreciate you
taking my question. As a future business owner,
I’ll be deploying a lot of your strategies to
advertise for my business. My question for you is which
platform do you spend most of your time on these days? Thanks for answering. – Which platform? I mean I think, what’s his name? – [Dunk] Zach. – Zach, first of all,
thanks for the love. Zach, I think
the plot, you know, I think it’s
running the gamut. Instagram, Snapchat
I still continue use Twitter. I don’t think people understand
like Twitter is still the one place to have unbelievable
engagement and I truly believe so much of my world is
predicated on engagement. That being said, Snapchat’s
the place where when I actually reply, I just get so many god
damn, you know, people go crazy. It’s funny, I love the way the
UI and UX of Twitter, I can just get to so many more people than
all like the pressing waiting. The speed in which Snapchat
engagement works doesn’t allow me to do as many as I’d like to
which is disappointing because the upside of engaging on somebody’s
Snapchat is holy shit. Whereas on Twitter
it’s like thanks and that’s a very big
different reaction. I would say
Twitter, Facebook, Snapchat, Instagram. That’s where I’m spending most
my time and I think this is a great opportunity for me to
answer a question so many have been asking which is Instagram
Stories or Snapchat Stories? The answer is both. All four of those platforms have
enormous attention for me and so I continue to focus on
them and engage and create and pound and work with my team on our
strategies and so all four platforms are extremely
important to me as the pillar and foundations and so there’s not one that is you
know is dominating. I’m sure if I looked at my time
of usage, one is greater than the other depending on how
I use them but in my mind from a strategy standpoint all four are
extremely important and I think for most of you all four
of those and including the LinkedIn’s of the world and Periscope and the
Facebook Lives scenario. I mean there’s just so much opportunity for us
to story tell and grind. I just think people need to put
in the work and I think they all bring different value for
different reasons and that’s why I use them. Facebook has
ungodly reach potential. Nothing is remotely close
to Facebook’s capability to replicate a
television like platform. Instagram is just depth of attention especially
with stories now. It’s done extremely well just a
month ago or eight weeks ago I was talking about being concerned of where
Instagram plays. I think the Stories
feature was a monstrous move. Snapchat for the 16 to 25 to 28-year-old demo is the game and super important for so
many of us out there. And Twitter is the only place
where you can listen at scale and engage and
create that conversation. I mean I don’t know where
everybody was last night during the debate but I have a funny
feeling it wasn’t Instagram, Facebook and Snapchat and so
that is the water cooler of our society and there’s a
lot of opportunity there. May be for not as much talking
but is the one place I would listen over any other platform.

6:37

I’m a filmmaker living here in Los Angeles. Recently, you connected with Chase Jarvis, and you humbly bragged that you were one of the first people to say that Vine is a great place for filmmakers to grow an audience. – Just like if I was a filmmaker or video person, I’d be very much […]

I’m a filmmaker living
here in Los Angeles. Recently, you connected
with Chase Jarvis, and you humbly bragged that you
were one of the first people to say that Vine is a great
place for filmmakers to grow an audience. – Just like if I was a
filmmaker or video person, I’d be very much paying
attention to Vine, and trying to figure out
how to make six second micro-videos that bring
awareness to me, that leads me to gateway
you to my YouTube, which led to you to
gateway me, to hiring me. It’s just this evolution
of opportunity. – It’s now 2016. Is Vine still the best platform, or is there something different
that filmmakers like myself should be looking at?
Thanks Gary. I’ll see you and
the Jets in week four. – Yeah, I mean, look, it’s… – Richard. – Thanks, Richard. I’m not looking forward
to the Seahawks week four, though the Seahawks didn’t
look so good yesterday, and now Russell looks hurt. Might not play next game,
but they won a Superbowl, so it’s like over. Richard, you know, obviously Vine had its
moment of attention. That’s also one
of the reasons, you know, one of the fun things about
creating video at scale, as I have three
screens on my, right now, it’d be so fun to look
at me doing this in 1996, seven, eight, nine, 2000, 2001. Email, or Google AdWords. There’s a lot of
predictions that are right. There’s also things that were
100% right that get outdated. That attention
of that demo on Vine is clearly right now on
Instagram stories, and Snapchat stories. So, I think those two
places completely dominate. I also think there’s some
kind of old school places, and here’s a funny
old school places, I’m a big fan of people
getting into some of these Facebook communities,
right, these private pages. You know, with other
filmmakers or Hollywood types or what have you. Facebook groups is an interesting little hack. I think it’s just all work. Look, it’s all very basic. I always layer the current
state of the market on top of my
general thesis, which is, where’s the
attention of the people that you’re trying to reach, and then, how do you figure
out to be creative on it. And so, obviously, if everybody’s
listening to SoundCloud, but you can’t be creative in
audio, you’re not gonna be as successful as you are in
creating long-form video. Long-form video of
great quality on Vimeo is gonna be a different
opportunity for some of the filmmaker characters here,
than for somebody like me who, why do you think I’ve done well? I do well in 30, 70, 90
second quick thoughts, quick, I don’t know if you
noticed this Larry King, let’s link that up,
actually, right here, this Larry King, actually,
throw a little box up here showing it. This Larry King interview I did, it’s so funny how some
of my smartest friends have been hitting
me up privately, of how great of a format that is when it’s quick
and witty and fast. That’s what I’m good at. So, you’ve gotta find the
medium that you’re good at. And so, if you’re a filmmaker, there’s the
Steven Spielberg filmmaker, and then there’s the filmmaker
that’s emerging today that understands how
to make it in a Vimeo, in a YouTube,
in an Instagram story. Do you know how much storytelling
capabilities there are in Snapchat and
Instagram stories? There’s so much,
but who’s great at it, and it’s a totally
different skillset than making a 22 minute sitcom. So, the attention
is very obvious. It’s on Instagram, it’s on
Snapchat, it’s on Facebook. It’s there, right? It’s on YouTube, it’s on Vimeo, but which one of those
five, as a filmmaker, can you really play in, and
what’s the different versions, because there’s a very big
difference between making a 41 minute film on Vimeo,
and making a great 7 minute Instagram story
everyday on Instagram. – [Sid] This is from Derrick.

3:21

What do you think about using Snapchat as a way to sell and buy products with Snap Cash? Would that be Snapchat’s next big move? – Parsa, I think it is an interesting thought. Obviously a lot of people in the US and Europe entrepreneurs scene are affected by WeChat’s unbelievable success of not only […]

What do you think about using
Snapchat as a way to sell and buy products with Snap Cash? Would that be
Snapchat’s next big move? – Parsa, I think it is
an interesting thought. Obviously a lot of people in
the US and Europe entrepreneurs scene are affected by WeChat’s
unbelievable success of not only being a content and a
communication but a retail platform in China. I think Snap Cash is something that Snapchat
is de-prioritizing. I think on the flip side,
I think we’re going to see a lot more commerce
coming from Facebook. I predict that a lot of you
will be selling a ton of stuff through Facebook 24
months from today. I think Parsa for
Snapchat I’m not sure. I think that they’re, internally
I’m sure they’re thinking about their roadmap. I’m curious to think about what
they’re thinking about Instagram Stories, do they feel like one
of the observations that I’m kind of leaning towards is
I don’t think Instagram Stories kills Snapchat but I definitely
think it may slow down the migration of 35 to 55-year-olds
over to the platform if they can use Instagram to feed
that kind of storytelling. So how are they
thinking about that? I was bullish and
excited about Snap Cash. I thought it was a good
move by them way back when. I think it’s
something you can consider. My intuition is what you’re
trying to accomplish ends up becoming a big business within
Facebook in the next 24 months. – Awesome.

10:09

– [Voiceover] George asks, “I’m curious to see where grandmavee is headed. “Seems to be getting a lot of traction. “Are you going to make it a thing?” – For all of you that missed Grandma Vee over I guess Wednesday and Thursday of last week. There was a filter on Snapchat, I went into […]

– [Voiceover] George asks, “I’m curious to see where
grandmavee is headed. “Seems to be getting
a lot of traction. “Are you going to
make it a thing?” – For all of you that
missed Grandma Vee over I guess Wednesday
and Thursday of last week. There was a filter on
Snapchat, I went into character called Grandma Vee, grannyvee. I converted it to grannyvee
because it’s just better. And you know, she was
just, basically it was just really funny about it, she
was just basically saying the same things I say
except it’s funny. I think of myself
as an old soul, and it just makes more sense. Basically, she, I just made videos on Snapchat where
she said, in my day, and then basically said
the things I believe in. And it was a lot of fun,
and boy did it catch fire. People really
passionate about it. Unfortunate the granny
filter is gone now, and I dunno if they’re
bringing it back so. I don’t know where it’s going. I guess we could design it. I guess Andrew could just draw it and we could put it
over my head at times. I do think I should
do a grannyvee episode of The AskGrannyVee Show. I’m super willing to do it if
Andrew is willing to draw it and impose it, you guys
can figure it out, team. I will do a
whole episode, in costume. One little fun fact, Staphon,
you forget these edits sometimes, even still,
so do not miss this one. This is not the first time
I went into character. Way back in the day,
during Wine Library TV, there was a character
called Sir Gary Vaynerchuk, which was the classic,
more serious wine reviewer. Staphon, give them
30 seconds right now. – The key to everything is this. Gary is in Hungary, and
it is now the Friday show. Now obviously he could
not do this on Monday because it was raining,
and it was a Monday. And how could you possibly
do a Friday show on Friday. So I threw the couch out the window, and I jumped in and I’ve
taken over the show today. He’s not here, call it
a Coup d’etat for you. – So I’ve been known
to do this before, and it has inspired me to
consider going into character on Snapchat filters more often ’cause I think
it’s interesting content, I think I can pull it off, and I think it’s a blue
print for a lot of you. I think a lot of you
that are struggling that are comedians, or improv
actors, that have that DNA that are figuring out
what to do on Snapchat. I do think the filters
and all these characters is an incredible
storytelling opportunity. – [Voiceover] Brandon
asks, “Why are the reviews “for VaynerMedia on
GlassDoor so bad?”

14:17

“knowing your fans and owning your own platform!” – So much importance. I totally think you need to be able to connect with the people who are paying for your music, paying to come see your live shows, even not paying just ripping offline and really loving your music. Those of the people who support […]

“knowing your fans and
owning your own platform!” – So much importance. I totally think you need to be
able to connect with the people who are paying for your music,
paying to come see your live shows, even not paying just
ripping offline and really loving your music. Those of the people who support
your entire career if you can’t connect with them either that’s
online, face-to-face at shows etc. then you have nothing. – How much time are you guys
spending and it’s okay if it’s a zero I’m just curious how much
time are you spending actually engaging with
your fans on social? Because for me
that feels scalable. You can’t be in Des Moines, Iowa
right now but if Susie says, “I love your stuff,”
you can engage. It was such a big thing for me
in my early days but I do think that it’s becoming out of fad. I think people are spending
less time today than they did 36 months ago engaging with fans. I think it’s a little
better decline in Twitter. I think if you look at all the
social networks besides Twitter they’re more push content out. Instagram, Snapchat, YouTube you
push content out whereas Twitter when it was in it’s prime was a
little more back-and-forth so I was curious, don’t forget if it doesn’t come natural
to everybody. You’re doing other things but
where you guys right now with literally like making a video
and being like, “Thanks, Sal,” or replying to Karen in a Snap
or engaging with a comment in Instagram and
actually replying to it? Tell the truth because I’m going
to double check and call you out if you bullshit me
here in my house. – I would say not as
much as we used to. What you’re saying earlier
about how you spent 15 hours responding to comments
about an event that happened. When we first started off, Jake
was saying follow every fan. Jake, you were
really, really encouraged us. Yeah, exactly. We used to, I remember being
at the airport waiting in line responding to fans. Being in the car, responding to
fans and after certain period of time–
– You have to. I felt it actually really
worked well for us as far as building our social media fan
base but I felt like it stifled my creativity.
– Interesting. – And living, not really knowing
how to live in the real world– – Yes. – in a way I felt every moment
I had to wait or every moment I didn’t have to
talk to someone. Every moment I was sitting
at a table I was on my phone. Nowadays, I actually practiced
just giving myself an allotment of time and I feel like our fan
base is really understanding of that because we’ve been
pretty vocal of that. – Interesting. – I don’t think they think they
take it personally that it takes us five days to respond. – That’s your authentic place.
– Yeah. I also feel like spiritually I’m
going one direction where I want to spend less time online,–
– Yes. – business-wise I understand that it’s so
important to engage. – Of course. – That’s why we do
have people like Jake. – What about you? – I go through phases. We just released
an EP a month ago. I was online the entire week
pretty much just responding to people consistently. Kinda went downhill after there
and I probably spend a good three hours every week just
responding to people every Monday or every Friday I
just sit down and respond. – And where?
What platforms? – Twitter mainly.
That’s the only one. – Are you guys producing
content for Snapchat? – No.
– You really, really need to. (laughter) – I just want to say as an
artist it is really important to have a marketing firm, have
management, have friends, have people to
help curate content. What we do is we sit down, we
have a meeting once a week, hey, look at all these pictures.
These are fun pictures we’ve taken, this is what we did,
here’s what we want to say about it and have someone else kind
of do that work on that and so it’s not. – I think I don’t think that’s
an artist statement, I think it’s great that you have
self-awareness to know what works for you. ‘Cause I think a certain artists
they should be doing a ton of that because it what
comes natural to them. A lot of my business friend
contemporaries are like, “You’re running all these businesses.
Why are you spending four hours a day
engaging with fans?” I’m like, “That’s
my natural state. “It’s where I get my information
from. It’s when I want to do.” But I don’t think that’s
what everybody should do. I like listening to the
way you guys answered. What I like is I just think you
guys are figuring yourselves out and putting yourself in the best
position to succeed and I think really that
ultimately is the main play. I really do. – I think fans crave an
experience, a story much more and content much more than
they crave whether or not you’re responding to them.
– I disagree. I would actually argue and you
can be right but I’m completely and I have a lot of data to
support this believe that access is the most valuable thing
an artist can now bring to the table.
– I agree. – Access meaning
that you’re accessible? – Like some sort of access.
– Like happy birthday to you. – I think you can
touch a movement. You do it with a lot of brands
if a brand doesn’t respond to questions within four hours–
– Sure. – that’s a problem.
But when you’re an artist your responsibility is
to create amazing art. – I think that’s for sure. First of all, no good
marketing solves a shit product. If you guys engage 24/7 with
everybody but your music sucked shit, you would lose. On the flip side, I do think that people
really underestimate. I can promise you right now your
top 5,000 fans would shit their pants if you reply
to them on Snapchat. – I don’t even
know how to do that. (crosstalk and laughter) – I don’t even
know, how do you reply? – We’re not going to do this
right now because we’re still in the middle of the show. What I’m going to do right
now is even more interesting. Guys this is my snap, can you
guys make a commitment to get serious about Snap? – Oh God, no.
– Please. – I’m sorry, I can’t.
– Please. – I’ll try. I’ll try. See the thing is about Snapchat
the reason it’s the one platform that I do not use
because it’s the one,– – See you’re not even listening.
– I don’t understand. – I’m listening to you. – How do you do that and
listen at the same time? – Easy.
– Your generation, man. – No, no, no. I think that it’s behavior.
Right? It’s the 10,000 hours. You put in the
work, you can do it. – You can multitask like
that for 10,000 hours. – I think you
multi-task quite a bit. – I do.

22:14

They said they’d never get on Facebook and we saw how that turned out. Hahaha. From Michael. – Haha, Michael, soon.

They said they’d never
get on Facebook and we saw how that turned out. Hahaha.
From Michael. – Haha, Michael, soon.

14:55

southern Spain near the ocean. I rent it, I have a website, I advertise in agency and I do AirBnB but I still need more customers. Thanks and greets. – Snapchat. Instagram. Facebook. This is so… Instagram hashtag strategy is unbelievable. Why don’t you give away the house to 50 influencers on Instagram that have […]

southern Spain near the ocean. I rent it, I have a website, I
advertise in agency and I do AirBnB but I still
need more customers. Thanks and greets. – Snapchat. Instagram. Facebook. This is so… Instagram hashtag strategy is unbelievable. Why don’t you give away the
house to 50 influencers on Instagram that have 1 million
followers, DM them and say I have this
beautiful house here. I would like you to come out. Why don’t you reach out to
Turkish Air or Delta or Virgin America or something like
that and say I’ve got this house, I want to surprise and delight
five influencers on Instagram and have them come and stay
and then what you say is all you have to do has have five photos
tag this, use this hashtag. If you ask every airline in the
world 99.9% of them will say no and one will say yes
because they just talked about influencer marketing
the day before. Now, you can go and Instagram
message somebody who’s got 2 million fans and is a pretty
girl or boy and say you should come and stay at my house
in this beautiful place. I will have your
flight taken care of, you can stay in my place, in return I want 10 social
media pieces of content, tag this. Game over.
Winner. Over. Then hashtag culture. Figure out which hashtags
are being used and put out way more content. More content.
More content. More content. Content is the cost of entry
for relevance in our society. – [India] Nice.
– Thank you.

2:45

“my work but I’m posting sitting at a desk on my phone and email. “How can I add variety in content?” – Well you got to be creative. Funny thing about this is there’s a crazy thing guys. Crazy thing about creating content both for social media, both for television, both for books, both for […]

“my work but I’m posting sitting
at a desk on my phone and email. “How can I add
variety in content?” – Well you got to be creative. Funny thing about this is
there’s a crazy thing guys. Crazy thing about creating
content both for social media, both for television,
both for books, both for magazine articles
it’s called talent. There are plenty of people that
can sit at a desk all day and produce amazing content because
they’re funny, they’re clever. They’re imaginative. They are creative by nature. So my answer is talent. James. You’ve got to come
up with an idea. Asking me to give you the
creative pillar is not a good strategy because
I can tell you that you could do it all day long. You can do a whole series on
Snapchat of random websites. Why don’t you just take your
phone while you sit at your desk and in-between important
things go to StumbleUpon click a button, random website
show it on the screen and you audit those websites. You add your two cents. Social commentary to every
website on the internet. You would never have to
leave your desk, ever again. But are you good enough? Are you funny enough? Are you quick-witted enough? One of the most famous videos is
when I cold called somebody and tried to sell them an ad
’cause I was good at it. That’s why it was good content.
I just sat at my desk. I think the answer is too many
people think that you have to rely on amazing scenery or
having a mix, a different day. I think my Snapchat
is all the same shit. It just me in my
face wherever I am. I’m trying to mix it up. I eat a banana here and there
and now I go to weird bathrooms. I’m trying. Have you seen that yet?
– [India] Yeah. – Thank you.
I travel a lot. I think bathroom
culture is fascinating. – [India] (inaudible)
restaurant bathrooms. – [Gary] Well there you go.
So there you go. Why would you
even ask me that? Hold on let’s start
over but you just said– – [India] There’s a difference
between really random creepy bathroom and you
Snapchatting from it and then curating a blog
of interesting bathrooms. – Yeah, super different, India. Anyway my man, James, anything
can be funny anything to be interesting it comes
down to the talent. If you’re one that
needs this visual support. This is a binary question
meaning if you’re not good enough in a mundane similar
situation to create something that’s interesting and
intriguing well then I don’t know you got to get a new job. Something crazy.
I don’t know. You’re stuck. There certain truths you’re gonna
sit at your job and do calls at your desk it sounds
like regardless. So instead of saying that the
defense, make it an offense. It is a mindset. Unless you’re willing to change
your job and travel the world and have all this great scenery
in the background like buck up Charlie, James.
And figure it out. I mean you can take a
whole meme just about, I could do a whole
thing just on Courtney. At the front of our. I could basically make Courtney. I can basically make
anybody famous if I want to. (India laughing) – I mean it is true. I like to think I’m a
little entertaining. Sean.

20:00

“sort our friends into groups? If not, why?” – I really hope they add a friends list or change that aspect up a little bit. – Yeah because sometimes I want to send it to a person and then I accidentally click a wrong name and said it’s the wrong person and I’m like oh […]

“sort our friends into groups?
If not, why?” – I really hope they add a
friends list or change that aspect up a little bit. – Yeah because sometimes I want
to send it to a person and then I accidentally click a wrong
name and said it’s the wrong person and I’m like oh sorry. Maybe should they should be able
to let you choose friend groups. Let’s say you, let’s be real, I
want to send it to Ariel, this so and so maybe
I should have a friend list, this group, I want to
send to this group. – My point of view on it
India and crew is I think what’s Snapchat and musical.ly have
done really well as the next generation platforms that
have attention is they’ve not followed the historic patterns
of the other platforms which I think has brought a lot of
relevance to this demo so I think the be very calculated. I think Evan’s clearly shown
over the last three years that he has no interest in paying
attention to what everybody else wants him to do with the product
and I think he’ll be pretty calculated with
where he goes with it. I think even if the demo is pent
up and asking for they’re not going to be so quick
to add that feature. I think they clearly want to be
the number one at messaging app in the world hence why they put
so much into this latest update. Speaking of which,
how did you like the latest update in Snapchat? – I don’t like that —
– Too many things? – No, I like the filters and
everything I just like the story part when you’re done watching
someone’s story it automatically goes to the next one.
I don’t like that. – It’s too much effort for you
to just go up and get out of it? – Well sometimes
it just come quick. – Your finger is bothered. Maybe your nail polish is too
wet and you don’t want to do it. – Sometimes it’s like if you
get onto and I just click it out it’s still there showing that
it’s a recent update and that bothers me.
I like to clear it out. – Understood. And for you? What about the chat,
one-on-one chat function? Apologize, I’ll come right back. DRock you know I did
that for everybody– – [DRock] Yep.
– to leave a comment. My people love to leave comments
that I interrupt and so I do it on purpose because
I love the hate. So what’s your point of
view on the chat aspect? – The chat aspect I think it’s
cool I haven’t really gotten a chance to–
– Really delve into it? – Yeah. – Just making too
many musical.ly’s. – Exactly. – One last thing I definitely
want to know one more time in the collective high school
you’re in where if you had to have one net score freshmen
to seniors the ranks just your opinions the number one
app is Snapchat right now? – No, Twitter. For my
school it’s Twitter. – Really?
– Yes. Twitter is– – Twitter’s the number one, the
number one across all users of all four grades the amount
of people that are on it and using it?
– Twitter. – Twitter because everyone is
like did you see Twiter Video? – This is unbelievable. Wow. – What’s your Twitter?
– Follow me on Twitter. – Interesting. – And next is
probably Snapchat. – Yeah and then? Not a lot of people really like,
they don’t like musical.ly. They think it’s cool
that we do it but they don’t really go on it. They made some here
and there and they’re like yeah and they’re like– – Are they consuming?
Because I understand making versus consuming
is a whole other thing. I do think the barrier of
making a very good musical.ly is harder. I do think one thing the
Snapchat has going for it is you can be like psssh. You know, this clearly a
creative level on musical.ly similar to YouTube, similar to
other platforms, similar, by the way, to early Instagram
and this is actually where musical.ly goes. I think musical.ly now has a
threshold of creative but I’m very curious does it go the
route of YouTube and continues to be important and always
important or does it go the route of Instagram did because
early Instagram you had to have, it was really photography sites.
– Yeah. – That was the early crew
and then mainstreamed out. Watching this mainstream out
from afar for me in your demo and younger especially as you
start seeing these 7, 8, 9, 10, 11, 12-year-olds it will be
interesting to see if people are willing to not make perfect are
you to be a place in 24 months where you’ll be thinking
differently of the level of a musical.ly that you need to make
versus the way thinking about it today?
– That’s a hard question. – [India] Do you want to
show how you make one? – Yeah. – Just a quick one minute demo
of how you make one because it’s pretty cool. – Okay.
– Okay. Any song in particular? – [India] No, your favorite.
You pick. – [Woman] What was the song
you guys did this morning? It was good.
– Blessings? – [Woman] Can you
do that together? – Oh, “Me, Myself and I”.
– We do that one? – Basically you
choose your song– – Why don’t you
get up and we’ll… – Want to explain it? Go back so you can
see the music part. So there’s different settings
epic, slow, normal, fast and lapse.
Epic is fast, right? – Epic, here I’ll show you. Epic is (music play
3x normal speed). – Slow is going to be fast. Normal is normal and then fast
is what we use and it a slow motion. (music playing at half speed) And then it just combines
it to be fast. It looks cool and then there’s a
timer that they just added and I now you can switch the camera
and also you can slide to where you want to play it. – And they provide you with 30
seconds if it’s on because they have songs on there but you also
get from your own library and you can choose
from the whole song. – And have you been happy with
the speed in which the feature updates have been
coming through? – Yes.
– Yes, very happy. – Alright, good. – So you want us to
make one? Together? – [India] Yeah, that’d be fun. – Together. Okay, ready? – [Phone, Music Half Speed]
♫ Oh, it’s just me, myself and I ♫ ♫ Solo ride until I die
Cause I got me for life ♫ ♫ Got me for life,
Oh I don’t need a hand to hold ♫ ♫ Even when the night is cold ♫ ♫ I got that fire in my soul ♫ – Love it. India,
let’s clap that up. (applause) – And then it comes out fast. – [Phone, Music Full Speed]
♫ Solo ride until I die Cause I got me for life ♫ ♫ Got me for life,
Oh I don’t need a hand to hold ♫

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