“platform to make a virtual
bookshelf with quotes “and books that mean a lot to me? “Pinterest?” – Yes. Good job, Anders.

“How many of you guys use Pinterest? We’re just finding our feet on it. What would like to see
from Kwan’s Kitchen? Kwan’s Kitchen, big
should out to you guys. I love the businesses that
are going into the trenches and actually asking their
users what they want to see. My friends, all you small
businesses out there, all you solo entrepreneurs,
Kwan’s Kitchen, a Chinese restaurant in Scotland, big ups here from USA. Bless you. From USA America. I’m very proud of that execution, because you’re gonna get
insight and see what happens. Somebody in the social media team, or maybe the owner of
Kwan’s Kitchen’s like, “Hey, let me put this out there.” And sure enough, some crazy
dude decides to pick it up and put it on his show where a lot of people are gonna see it. Great exposure. All my Scotland, I’m triple confirming this, So all my Scottish friends,
please if you’re watching The #AskGaryVee show, go visit Kwan’s, give him some daps. Don’t you agree, Steve? – Totally agree, yes. – You know, this is a great question. I think Pinterest is an
incredibly important platform. I think Pinterest, am I
too close to you, DRock? What are you sad about? – [DRock] I hit my stomach. – You hit your stomach with the bar? I got it. Kwan’s Pinterest, my
friends, VaynerNation, everyone who’s listening to this, Kwan’s Kitchen, not Kwan’s Kitchen. Excuse me, DRock’s distracting me. Pinterest. Pinterest is the
new social network for search. Right? It was a social
network, it’s a search engine. Pinterest is a search engine. People are searching on there, and they’re getting visual search. Andrew, I see you shaking your head. Get in here. Get in here. Get
over here. Come over here. Give me a hug. I saw you in the corner of my eye, right? You don’t get as much
air time as everyone. Why dont you tell. Kneel
down, because I don’t like when people are taller than me. – I’m already short. – Well, that’s fine, but
I’m really short, too. Tell the VaynerNation
what you do here. – I’m the designer for Gary. – Why were you shaking
your head so emphatically? What is your behavior on Pinterest? – Well, I’m not a huge Pinterest lover, but designing a lot of
your stuff on Pinterest people search for it, and
it seems pretty important. – All right. That was terrible. The bottom line is there will be no Ask Andrew Show any time
soon, keep designing. I get it, but I’m tremendous on the spot. Well, I am Steve. – I’m not disagreeing. – [Gary] Okay. Well, thank you. – Pinterest searching. – Yeah, I mean look. DRock, over here. It’s a search engine. It’s a search engine, it’s visual search. We’ve become all more visual. There’s a real visual revolution. And I actually think Google
should be shaking in their pants around what’s going on in Pinterest. I think Pinterest is a
tremendous ad product. So, I would say put out a lot of stuff, and put out a lot of stuff of
your dishes and your meals, but don’t make them stock photos. Get them out there. I would make infographics. I would make an infographic of the perfect Chinese food dinner. Where it’s like, step one, do this. Step two, like drink water. Step three, try this trick. Step four, you know like make it fun. Step four, like talk to your friends. Step five, play with the fortune cookie. Like, a really fun piece of
content that I could see going tremendously well for you. I think infographics over index. I think photos of the,
here’s an incredible thing if you have a physical location. What about photos of the
street that you’re on? That’s cool. Just take a nice photo of
the street that you’re on. What about you taking the lead, and you taking photos of the fellow business owners around you. There’s a lot of creative things. Act like a media company, put out content that’s interesting. Put out content that’s valuable to people. Not in your best interest. Not your menu, not your store. It can’t be all about you. It needs to be all about what
could they possibly want. Pinterest is growing in the male demo, because it’s just valuable. It’s converting into a
hardcore search engine. It’s going to be an enormously big deal. I’m all-in on Pinterest. I invested at Vayner/RSE in
the last round of Pinterest at an $11 billion dollar valuation. That I think is under priced massively. – Hi, Gary. So, I heard, to be the best,

“What should I get my
mom for Mother’s Day?” – Corey, I think the big
strategy for Mother’s Day 2015 is for people that are
watching the show to recognize a lot of their moms are on Pinterest, and that they should go to
their mom’s Pinterest board and see what mama has been pinning and buy her something from there, and so if you’re not
lucky enough to have that, where your mama is pinning,
then I would highly recommend looking at her social media and looking at what she’s tweeting or Facebooking, which will not be as good as Pinterest, but you might find the
diamond in the rough, and then, if you can’t do that, the move that so many don’t do that I highly recommend for
you and the VaynerNation, is to randomly call
your mom’s best friend, the one that you might have
not talked to in a long time, or it might be your aunt that
you only talk to once a year to wish a happy birthday
or whoever it may be, and ask her what, or him,
what you should buy your mom, because friends know, and I
think that would be thoughtful. I think putting in the effort
to try to really buy your mom something she wants for
Mother’s Day is the move. I feel like I’ve inspired three or four of you,
because that’s about as high as I think this will go,
but that makes me happy, because three to four of your moms are gonna have a better Mother’s Day because of the #AskGaryVee Show.

– [Voiceover] Bunch of
Deckheads wants to know, “If you’re selling merch,
like t-shirts, “how would you go about doing it?” – Well, Deckheads, I mean– This is a very good question. I like this question. I don’t wanna beat dead horse but I would say
Facebook dark post is incredibly interesting. The targeting capabilities
of what’s going on in that platform are incredible. I think Pinterest
and promoted pins is another place
that I would spend a ton of time and energy. And I would say
traditional digital even though it’s something
I like to pick on. I think SEM, Google AdWords and I think banner retargeting, you know, people
landing on your site, you pixeling them
and cookieing them from the traffic that you
got from the other places and then retargeting
them on banner and things of that nature
have all been proven t-shirt, hoodie, hat selling. I think Facebook dark posts,
though are incredible. The fact that you can
target people that are fans of Teespring or BustedTees
or all these kind of Threadless, JackThreads,
all these places where those kind of things
are sold, Johnny Cupcakes. The fact that you can target
to that level, just incredible. I mean like, you know (scoffs) It’s really a funny
thing to do this show because I keep
pounding this narrative and so many of you
continue not to do it. But a couple of you are
starting to email me saying, hey, thank you for this because
this is what’s happened. So that makes me happy,
makes me continue to wanna spew the best advice
possible, and to me 50% of my money
would be allocated to Facebook dark posts but
the other 50% allocated to things I just told you about. By the way, Staphon,
this whole episode

“and they are slowly
letting in biz accounts. “Are you optimistic?” – Jeff, this a great question. We haven’t talked enough about Pinterest on The #AskGaryVee Show, so
I appreciate the question. Good job, India of picking that out. I’m a huge believer in
Pinterest’s product. You might have noticed very
recently that they’ve made it a term of service that you
can’t do affiliate sales. My belief is that means
that they are now going to turn that on for themselves. If you start thinking about
the amount of commerce that goes on, on Pinterest, even if they 5% of every transaction, they could right away be one
of the top five to 10 companies in revenue in the digital space. I’m a big believer in the business, and seeing what’s going on with Faithbox, Willie, the CEO of the
company we’ve incubated at Vayner/RSE, just like $4 in
ad spending on promoted pins. Some of the stuff we’ve
seen at VaynerMedia, the stuff I’m seeing from Wine Library, I’m massively bullish. I actually think that
Pinterest’s ad product, a year from today, let’s
call it 18 months from today, we will recall this video, somebody make a note,
(ding) put it into your calendar
18 months from today. We will make a video
or a piece of content, however we do it in those days, 18 months from now, to talk about this video
where I make this claim, which is that Pinterest’s ad
product is a major competitor to Google AdWords for
e-comm businesses that are digital focused. Enormously passionate about
Pinterest’s ad product and I highly recommend
everybody watching this. If you’re selling something on a dot com, that you get very serious about
understanding what’s going on in the Pinterest environment, bullish would be an understatement. Super bullish, super bull like I’m into it. (laughter)

– [Voiceover] Matthew asks, “You said Pinterest and Twitter
speak different languages. “Is it wrong to have my Pinterest account “tied to my Twitter account
so when I post to Pinterest “It auto-posts to Twitter?” – Yes, Matthew. It is wrong, but it’s not super wrong. You know, automation has a part where, you know, I continue to test what’s scalable, what’s not. The reason it’s probably wrong is you’d probably get a lot more value and we all do it, I do it, I
continue to test the wrong way to make sure about the right way. For example yesterday I put, you know, we have started putting out pictures that are completely native
to Twitter in the forum. Yesterday’s photo of me and AJ, you know high five surround yourself
with people with permission. In the old days, excuse me. In the old days I would have put the
Instagram link in Twitter. And it would have looked like
crap in that crazy screen that is Twitter. It would have had a link to Instagram. You know, Twitter has made
Instagram not native upload. And I would have drove
people to that photo. But now with the original piece of content that got a great engagement. Over 100 retweets and favorites yesterday. And I accomplished the storytelling
that I wanted on Twitter instead of using Twitter as a distribution to drive towards Pinterest for the added efficiency
that created automation. Automation’s great if you’re just trying
to make things happen. Meaning like if you’re just
trying to get the task done. But what about the result
that you’re actually trying, like why do you tweet? You tweet to get your message out. And thus, you need to make content native. So I would say it’s wrong. Because if you take that same pin, whatever you’re trying
to achieve on Pinterest, and you cropped, what’s the crop area, we don’t, none of the
designers are here, right? Dammit, you know. If you cropped it
appropriately by default, let me, they took my phone too. If you cropped it
appropriately it’d do better. So the answer is yeah, it’s a mistake. – Hey Gary, Mottel from Twitter
here and I wanted to ask you

– [Voiceover] Troy asks, “I
work in two different spaces. “How do I use social
media platforms so that “I’m not confusing my audience?” – Troy, this is a very simple question. You adjust to the platform at hand. So we’re very detailed on this show. For Twitter, the way
you don’t confuse them, if you’re talking about
two different things, I’ll, uh, business and
wine talk is you create two different channels and you
have an @winelibrary account and you have an at
@garyvaynerchuk account, Gary Vee, and that’s what I did, or
you just become so branded in both that you feel
comfortable being, kind of, a renaissance man or woman, and you can go that route. But you have to react to the platform. So on Twitter, you just
create two different accounts, and you promote through them. On Facebook though, the
targeting capabilities allows you to just be yourself and
talk to people that act, you can plan, to people
that are 25 to 45 that are into wine and you put out a wine content, and they will like that, and you know, 22 to 27 that are into
podcasts, and you do that, and then they want you
to talk about that thing, so Facebook gives you the
flexibility to target. You know, Twitter does not. And so you’ve gotta adjust. YouTube channel, do you have
two channels, do you have one. This is something we’ve talked about ’cause we wanna chop up
every answer into a question. As a matter of fact, let’s link
up the first one we put up, right the tennis thing. One here. And so, you know… The real answer to this
question, Troy, is you’ve gotta adjust to the platform’s
capability to drive home the fragmentation or
the one channel process, so you go place by place. Pinterest, you can create a board, right, you can have an account, you
can create different boards and on certain boards
you put out content about whatever the hell you’re doing, and whatever the hell you’re
doing that’s different, so you, Tumblr, you can
create a bunch of different kind of, blah, blah, blah .tumblr.com, so that gives you flexibility. So I’m giving you very detailed
answers here, my friend. It’s not super hard, you have
to have the right strategy per the platform based on
the flexibility of that platform to deliver the story. – [Voiceover] Michael asks,
“How do you define hustle?”

“extremely difficult to accept
that other men use Pinterest. “Any way I can overcome this bias?” – Steven, there is a way
you can overcome this bias. It’s called stop being a dick. That’s all I’ve got for you, man. I’m not trying to razz, probably
trying to get a little time to talk about the Tres
Picos 2012 Garnacha, but there’s not much to go into it. I get it, but if you’re a man that is trying to market or sell or storytell or create awareness to women, women are spending
obnoxious amounts of time on this platform. At scale, a major leader. If you’re targeting 15 year
old guys to 19 year old guys to sell them sports equipment,
you don’t need Pinterest. But if you want the
audience that lives there, well then you need to play there, and your bullshit bias is
surely not helping you. – [Voiceover] Esben asks,
“How do you get around

As building audiences
on Pinterest and YouTube with Facebook dark posts
is the wrong strategy in a world where you can
build YouTube audience with pre rolls at five
to seven cents a view, and Pinterest is about
20 seconds away from their ad platform. My answer to you is it’s nice to try to siphon. I do think Facebook dark
posts will probably be the most effective besides
the native way to do it, but if you’re trying to build
YouTube and Pinterest audience I highly recommend doing
it with the native app platforms within those
two principal parties. (hip hop instrumental beats)