to the world that I was a winner because
it was such a loser in school that I just worked every minute I didn’t you
know go to an extra keg party I didn’t you know like spend an extra go away in
a weekend and just do something different like I punted everything it
just went completely and utterly into I’m gonna build businesses this is who I
am and so you know maybe it would have gone on the ski trips so I can be good
skiing down into it like maybe like I would have done it with a rounded out
some stuff but the truth is in a weird way in the same way that I just talked
to you about the last question I don’t know like it’s also good I don’t i
probably like if I could speak to my high school self is that is not the way
it’s yeah I mean my high school so good news it’s gonna go it wasn’t a better I
like the den to I was antsy and I wanted to like everyone like I’m still there
but like that but I was super happy like I was like some outcasts like it by
teachers and my friends parents thought I was a loser but all my friends loved
me so let’s call it what it is when you’re fifteen you don’t give a shit
about teachers and parents you want your homies do think your cool so I was super
happy it was just trying to chip on my shoulder because unlike the all-time
great i really believe this i really believe it’s the same way that Harrison
Ford about his acting or LeBron about his basketball or or some music Whitney
Houston better singing like I did I really think young Whitney Houston a bit
greatest sitting there and saying she’s killing at a church she saying nobody
knows how great I’m really gonna be like I literally thought that I’d like I
can’t wait for them to all really know so there’s a little bit of like I can’t
wait to have my coming-out party I was I was antsy for the coming out party but
I’d probably say it like a man it’s all gonna work out great like like just do
everything you think you want to do just follow your instincts it’s gonna be good
high school reunions I know I haven’t got to talk to a lot of people on
Facebook in different places in my high school in like it’s interesting you know
I wasn’t outwardly like running through the halls and telling everybody that I
was going to be you know like I think the one thing that’s felt really nice is
like a lot of people have sent emails like it’s so nice to see you doing well
you were you were really nice and high school like that makes me feel nice
thing I think a lot of people are starting to realize on daily be that I’m
just a nice guy to be quite competitive and computational on a scary be on stage
like most people consumed from me on one likely to be a painting stuff ironically me and my competitive zone
when I’m not in business or on basketball court I’m actually kind of
completely the other way and I think that it was nice like that’s what I
don’t remember being like I forget the people are just mean in high school and
I was so self-confident that I never got dragged down to do that it’s good for
people’s for some peeps many of watching out to disclose the glory days to Jackie
jock jock jock wishes high school still

“working 7 pm to 2 am doing
what they love, but aren’t “sure how to monetize it, such as a blog?” – Helena?
– Yeah. – You know Helena I think, you
know, I think it’s dangerous not to have a concept of
how you’re gonna monetize if you want money
as a KPI meaning, I need everybody understand, there’s a difference between strategy and patience. You need to be patient to
execute your strategy but you need a strategy, and by the
way, strategy is very easy. If you’re building a personal
brand or you’re talking about coffee or things
of that nature, whatever you’re doing there’s
a lot of ways to sell. You sell as being a personality,
you show up at events to get paid for that, you
make a book and you sell that, you create a product, like a
coffee maker and you sell that. There’s not a lot of different
ways to monetize and make money, you make it through
advertising, you make it through appearance fees, you
make it through selling stuff. It’s quite basic so I’ve saved
you time on your strategy, that’s how you’re gonna monetize. You’re either gonna
syphon the leverage into a product, a service or your time. That’s it, that’s your strategy. I’ve told you, you now know
how you’re gonna do it. Now, what you really need to
worry about is does anybody give a crap about what you’re
doing between seven and two. You can’t just talk about
loving knitting or loving sneakers but nobody
thinks you’re good at it. You know there’s a little
bit of a metatocracy in this. The market has to care, and if the market doesn’t care, you lose. – [Voiceover] Daniel asks,
“I’m starting a fatherhood

at Collision 2016 in New Orleans. I’ve never been to an event like this, so I’m not really sure
what to prepare for, how to prepare for it. I was wondering, what would
you do if you were in my shoes, if you were going to not
necessarily look for money, but more looking to make contacts? I’d appreciate any information, any insights you might
have on the situation. Thanks, Gary.
– [Gary] That’s real nice. Jarek, really legit American
flag waving so beautifully in the background. I did notice the Giants t-shirt, so I’m a little bit pissed with Jarek now. Lewis any thoughts on that? I think you wanted to establish your name in the marketing and business world. I assume you started
going to a lot of events for the first time through
the last half decade? How did you approach it? – I remember when I was
broke, on my sister’s couch, I took a Greyhound to one
of my first events in 2008. It was in New York. It was like a sports
film festival in Philly. I took a Greyhound,
and I had a suit jacket and a carry-on case. I remember I had a hostel
room that I got for like $17. Because I knew the value. I met a guy named Ben
Sterner, who I think you know who works out of here. He was like, “You’ve got
to come to this event. “You’re gonna meet a
lot of powerful people “that’s gonna help your business, “your relationships, your brand.” So I was like I gotta get there. I rented a hostel for $17 the first night. I walk in, late at night and there’s throw-up all over the ground. There’s throw-up all over the
floor, all over the bathroom, and 20 snoring, European guys in the room. But I knew the value right
when I got to this event how important it was to connect with influencers and powerful individuals. And I stayed up all night with people and just built a relationship with them. It wasn’t about being at the event it was figuring out where people
were going after the event. And getting in with their friends and then creating friendships with people. I never talked about
business or asked for advice. I just said, “What’s
going on in your life?” Like how can we be buddy-buddy? And, let’s do thumb-wrestling
wars, whatever, like I did with you in 2009 or something. It’s like let’s have fun
as opposed to talking about the thing you don’t want
to talk about right now. – You know to me, Jarek, I think
it’s a really good question and I think that’s right. I think at some level, if
you’re not meeting people, you’re not hitting on your KPI. I think Lewis speaks to
patience in a relationship, I think it really matters. Trying to throw around your business card or pitch your business, is
completely the opposite move. – Not to cut you off,
but to set an example, I’ve been essentially jabbing
for six years with you. – That’s right. – I never asked for anything. – I bought a shit-load of these books. – But I’ve never asked for anything except for
– [Gary] This book. – [Lewis] The blurb on the back. Which you know. – Which is a big deal because I don’t like giving them out. – And also hey, can I come on the show. And, you bought some books, yes. – Which is my own advice, right? I talk about that a lot which
is cash in all those chips when you’ve got your signature moment. Like you need this to do well. It’s another watershed
moment in your career. – Before, what was that guy’s name again? – Jarek. – For Jarek, I would not
ask anyone for support or help right now. I would just say how can I give
that person a relationship. – Listening to Lewis’ narrative, Jarek, I think one of the
biggest things that people make mistakes for, is
they go for short-term nickels and dimes instead
of long-term dollars. So, if you find, the more
important the person you encounter in New Orleans, the more you
should not ask for anything. Too many times, the amount
of people that roll up on me, I have no idea who they are,
and they want $100,000 from me because they’re gonna
help me buy the Jets. It’s pretty intense, there’s no context. It’s not the right move. Again, back to his story. Go sleep with 20 snoring
throw-up dudes for $17 if you’ve got a practical
financial problem. Have the humility to go
sleep on your sister’s couch, if you have a financial problem. If your financial problem
needs to be solved by you going to the most important people on first impact and asking for $25,000, you’ve put yourself in a bad position. So I think what you need to do
is put yourself in a position where you put no pressure on yourself to close at this event,
but build at this event. – And look at the long-term. Think of relationships for
five years down the line. – Hundred percent, India? – Last one from Adam.

“How do you prepare
employees transitioning into “a leadership role when they’ve
never managed people before?” – Dan, I think one of the big
mistakes a lot of people make running organizations as
me, CEO of this company, is they, eventually
somebody gets into a place where they’re good enough,
they go into managerial roles, so they go from being a
mason to an architect, they no longer do the day-in-day-outs, they have to architect
people doing it at scale and the CEO, or the
business owner, or the boss, never put that person in
position along the way to do that. Like, I’m really curious
how many people at Vayner are gonna watch this or
listen to this answer, but it may make them start rewinding a lot of their day-to-day
things that they may not realize that I’m puppeting from here, because they’re getting
told by their bosses, but a lot of people,
whether you’re a, you know, an account manager or
an account supervisor about to become an account
director or group director where you’re managing more people, there’s a lot of things I’m doing, changing the accounts you work on, changing the team that’s underneath you, there’s a lot of puppeteering going on to really a lot of different, like, groups I want them to be a part of, just different little
things that are happening to create a proxy and a context point and a data point on who they would be if they were manager. And so I think the answer
to this question is, I prep by prepping them along the way, versus ripping off the band-aid, and then, I hope they can be a manager. You know? I think you’ve gotta prep people, and I think you’ve gotta
give them some context points and put them in positions to succeed and really, like, know them, too. Know if they were babysitters or the head of their sorority, or,
you know, how they roll. Like, really auditing
them as human beings, 360 outside of the context of
just them being an employee. There are all very
important parts, and if you can replicate some of the
versions that matter to you, a lot of my people, I think, are really capable of being
managers from a skill level, but they don’t have the HREQ, they’re too type A, they
need to take a step back and zen a little bit to let
their employees breathe. They need to realize they
can’t impose their skills. Biggest mistake a lot of managers make when they first become
managers, is they try to turn everybody underneath them into them, versus turning them into the
best version of themselves.

– [Voiceover] The Bades asks,
“When is it appropriate to “have patience versus
just getting shit done “and not making excuses?” – Do you have that problem DRock? – [DRock] Yep. – Do you? That’s a great question, and I think that it’s
a tough one to answer because I think every
situation has it’s own context. I think balance matters. I think that if you’re being told that you’re impatient all the time from many
different sources, you may wanna give
that some thought. Obviously I’m a seller of both. Get things done, be very patient. I think that a lot of the nice things that have happened to me are
predicated on that balance. I think I talk about balance a lot. I think the last quesiton I said it. Here we are again one question later. I think you need to find
your cadence on this issue. I also would recommend to everybody to the next thing that
happens after this show is to try to do the one that feels less natural, to just taste the outcome. I think one of the things
that is fascinating to me is how many people don’t test. For example, yesterday I posted the Stunwin’s sit in no show video as a YouTube video, not native, not the right move, not
putting it as a Facebook video which will get us more reach based on the Facebook algorithm, but I wanted to see what it would do. I was curious about the results. I want to test. I think that the lack of testing the lack of calling your own bluff, the amount of people that are drawing lines, lines in the sand, and then don’t cross
them is a huge mistake. For example, it was pretty
conventional wisdom, that long written out
Facebook post was not a way to go where people would talk about that maybe not being native in a jab jab jab right hook kind of world, but then last weekend I wrote one, and it did really really well, and put up another one,
did really, really well, and another one and another one, and here we are four, five, six posts in, and they do extremely well, because one thing I’m starting to realize is holy crap, Facebook should be treated like a website. Your posts should be long. Shopping should be done that way. Wait a minute, this is
really just the attention and we are kind of evolving, and it’s evolving. I’m fascinated. By the way, the YouTube video got solid reach. It wasn’t so remarkably
lower than a native one. It was though, I think,
you just never always know, but by average, but it’s fascinating, and I try things, I try
things all the time, and I think the answer to your question is the next five things
that are cliche things where you get those that you’re impatient, two times, try to be patient. Taste it, learn, taste it, learn, taste it, learn. These are the things that
people don’t do enough of it’s so interesting. Give me a bottle of wine, Staphon. This kind of makes me
think of the wine world. I always talk about the biggest problem in the wine world is you
find a type of wine you like. Oh I love Rosé, and you drink it forever and never try all these other great wines, think the same thing happens in business. You find your move. Like I’m good at email marketing. I’m good at SEM. I’m good at Facebook. I’m good at Instagram. I’m a good salesman. I make nice videos, and you never try the other things. When’s the last time you
created an infographic? As a matter of fact, we need
to create an infographic. India, make some notes. We need an infographic
ASAP Sid, the intern, because we need to keep
pushing the boundaries as well. I need to eat my own dog food, take my own advice. We have to do these things. That is the key in life,
let alone business. I level up my excitement on this question, becuase it’s important,
and because I feel like so many people don’t do it. Try things, try things, try things, because then you can answer for yourself. When’s the right time
for patience and when’s the right time to move fast? I made a massively
senior hire two days ago, be great for VaynerMedia. Lately I’ve been almost
saying Wine Library when VaynerMedia, it’s the second time I’ve done that in like
two or three episodes. I mean a very senior hire for VaynerMedia, and the meeting with the
CFO, the CIO and A.J. and was like, oh you’re moving fast. And other things I’m
being very patient on. There’s just always a mix, and so mix it up.

“Tips for getting up and running?” – This is interesting. This is very much deja vu 20 years ago. Yeah, first and foremost you need to find the right kind of infrastructure, backbone, CMS tool to really get you guys to launch. Contact management system CMS. Magenta or Shopify or one of these platforms that can get you up and running in the retail capacity at a low cost. I would also highly, highly think about how you’re going to promote within your store to drive people to the .com. I think a lot of people
forget about that aspect. Obviously you have to learn how to do Google search ads, SEM, and you’ve gotta work on search SEO, and organic. You gotta figure out
how to use Facebook ads targeted within a two
mile radius of your shop, and a different kind of
marketing campaign for the 15 mile radius. If you’re going into the delivery of it. I think that what you have to really do is I’ve given you some
tactical stuff off the gate. Here’s some more high level things. First and foremost, you
need outrageous levels of patience. It is going to struggle
over the first 12 to 24 months because in general, it’s a high friction area. Obviously with Instacart and Fresh Direct, and there’s plenty of thing going on where people are thrilled to order but a family grocer to
become an internet player is a tough haul, and so patience I think is going to be an
incredibly important part of your success as you
go through this journey. I would make sure that every bag that you have at the store has a flyer in it with some
sort of creative call to action with a coupon that is online only as kind of a cherry to drive acquisition. I would also try to make sure your POS, point of sale system at the store is tied into the .com so that people can use club cards or you
can collect data there and remarket to them on .com environment. Email marketing is going
to be an enormously substantial part and
backbone of your success. I think a very strong
strategy of what to sell on a daily or at worse case every other day basis on your email service is quite important to muster up excitement and most of all, do not create friction. Make it valuable for people
to join your .com environment. Don’t force them into it, and so those are some
of the top line thoughts. It’s nice when you’ve done it before,

“How do you balance
speed/hustle and patience?” Johannes is such a great name. I really like that one. It’s like Johanne and Pocahontas. (laughing offscreen) No, seriously. (multiple people speaking
at once offscreen) You weren’t thinking that? That’s what I was thinking. I was thinking that Johan Santana was dating Pocahontas and they were known as a couple as Johanntes. (person speaking indistinctly offscreen) Johan said there’s a real baseball player, leftie, and Pocahontas
is obviously Pocahontas. Okay, let’s go to it. (laughing offscreen) Obviously, this is. (laughing) I got it, Johannes. Right? – [Voiceover] (mumbles) (laughing) This is the best question
because the truth is I really believe that I’m a bridge, right? I’m pulling equally, very aggressively from both sides. That I’m a human contradiction. That if you really watch this show and it throws people off, as they get deeper into my content, that oftentimes I’m saying things that contradict themselves
’cause the truth is they both live in real
life at the same time and it’s about finding
that cadence and balance to guide through. I am massively, at a
global level, patient. But on a practical level,
and an execution level, I’m very fast, right? So it’s really, it really is
religion and church, right? Like at the highest,
like at the theoretical, at the, at the grey levels
of patient, long game, I’m aware that as long as I’m alive, I’m playing the businessman game and it doesn’t end tomorrow and if it ends tomorrow, I don’t know the outcome
anyway ’cause I’m dead. Right? And so, but in real life, I understand it’s a race and speed is a variable for
success to me in a big way. Hustle, and so like they’re, patience and speed are very much rubbing against each other but it’s like the diamond
comes from that, right? And so that’s the thing
that I think about. I find it very easy to do both. You have to understand, there’s people that are both in practical
and philosophical terms, and they have different outcomes. AKA there’s people that philosophically are not patient. They’re impatient. And they’re fast. And they look like the bad
version of what I am, right? They’re like hustlers and they’re like doing everything for themselves and they’re not patient. They don’t care about the long game and they’re just gonna take and they’re just gonna
take and take and take and gonna take fast and they’re gonna gather and I think that society,
the game rewards them and there’s a lot of
millionaires and billionaires that didn’t do it the right way and that’s what I think they look like. Then there’s a lot of people that are massively patient and slow, and those are the
enormous amount of people that, you know, in a business context, not in life, they’re probably some of the loveliest human beings that have ever been made because they’re slow and they’re patient and everything’s just lovely and let’s just like sit on the porch and, you know, drink peach tea for the rest of our
lives and like go slow. Just go real slow. Like let’s sit and look at stuff. Like let’s sit on the porch and look. Like look at stuff. Like a car just drove by. Great. Like I mean that, you know, is not interesting to me, either, and so that exists. So I actually think
what I do exists a lot. I think it’s the likable,
you know, aggressive person. And that’s, you know, they’re out there and there’s a lot of winners
that are good people. I really think that. If you look at my analogies, the speed part is really valuable, right? Like if you’re speedy and
selfish and impatient, you know, I think the other thing about the lack of patience and fast, you don’t have to be a bad person. I think it leads to mistakes. Right? That’s another variable layer here. You know, it’s funny that my brain went that first narrative. Here’s a second narrative. You’re going fast, you’re not patient, so you rush the outcome and you leave money on the table. You sold a company too soon. You weren’t as profitable as you could’ve been
because you missed things ’cause you didn’t see it
’cause you weren’t tactful. And so, you know, I think
it has essence of strategy. You know, somebody once said to me about Vayner, “Gary, you guys are so interesting.” He was trying to zing me a little bit, that we weren’t strategic enough. He said, “You’re so interesting,” but he’s like, “When
you get into the house, “I feel like a lot of times you guys “just run through the glass window “instead of opening the door.” It was a funny analogy. And then I looked at him and said, “Yeah, but we’re gonna own all the homes.” (laughing offscreen) I guess that’s a good way to end it. – [India] That’s good.

– What’s up? (mumbling) 1,700 on Meerkat. Hey, Meerkat. I love it. Cool. Let’s keep it going. Hey. – Chris Green from Massachussets – [Gary] Hey, Chris. Congradulations 100 episodes
of #AskGaryVee. – Thank you, man. Shout out to DRock for that hustle video one of the greatest
videos I have ever seen. – Let’s here it for DRock! (audience cheering) – You can talk about the hustle, you just said two questions ago you can make any company successful, I know you believe that, we all believe it but when you can do so
many different things when your hustle can turn
into so many different things with so many opportunities today 2015 how do you chose what to do and what’s your greatest opportunity ’cause to do what you are doing? – This is the part that I’m not great at. You know, many around me would argue that I’ve done a poor job in selecting opportunity cost because of the earlier question to the gal that pitched
all the stuff of you know, I’m playing such a long, my vulnerability and I think I said it on one
episode, but I am not sure. My vulnerability is that I was too patient and I left the prime years on the table by giving back too much by leveraging too much, by doing non scaleable things too much and so it’s something, you
know, I turn 40 in November and much like when I
turned 30 and freaked out at Wine Library, and
started Wine Library TV I think I’m forcing the narrative ’cause I think it’s convenient. But I’m definitely feeling weird. I’d be lying if I wasn’t. I have been spending a
ton of time on you know, I’m sure I don’t really recall this, but I actually do recall it. I remember thinking
like all right 30 to 40 is going to be the years where I lay down the foundation
to buy the New York Jets. All right, and so, you know, I’ve definitely been
like, you know 40 to 50, like this is it, right? And I’m sure when I get to 50,
I’m like this is really it. You know, but, I’ll be honest with you I’m not sure that I am the
best guy for this answer because the truth is I
like non-scaleable things I love doing stuff like this. Like you understand at some level and I think people will
eventually figure this out about me, and I think a lot of people here probably do recognize it. I disproportionally like
people which will then probably ultimately not allow me to
maybe squeeze out every dollar but I’m still going to
be much happier for it. Like this show, like I’m
going to watch this show. Wait, hold on, let me just talk to myself. You look terrible. (audience laughing) – That was me talking
to my 90-year-old self. Like these things, it’s funny
when I come across somebody tweeting out like an episode of Wine Library TV from like
2006, like I do a ton of stuff that on black and white don’t look like the smart opportunity cost
play, but they are the things that make me happy as a human being and just hustling for the cash so that we’re buying the Jets is only one part
of the equation for me and so I think from a business sense I leave a lot on the table from a life sense, I’m happy
with my allocation of my time. I’m happy that I get together
with former employees that I love so much, even
though everybody around me will say “We need those 15 minutes “for these 700 other things
that need to happen.” I don’t care. And so, I think that you know,
I think the way I judge it is how it feels in my
stomach and my heart. Not my brain. (audience applauding)

just want to say thank you
because your book, Crush It!, allowed me to go out full time on my own. My question is why did you
start a service business, your agency, instead of
starting a media company, which you seem really good at? – Ryan, great question. I mean this is… Can we get like a, Can you make some sort an all time great episode alert thing here? Put it in my hand. (majestic music) This is a great question and it’s a very specific, detailed answer for a couple reasons. One, I’m not sure that I
was aware of how good I was at it five years ago. Two, I had an inkling when
we started VaynerMedia. The first project we worked
on was something called Daily1to10.com and we were doing Facebook
fan pages driving to a Tumblr. So, I was on that kick from the get, but three, the most practical thing was, I knew that speed mattered
and that money mattered, and that scale mattered
and the agency-client service business was very obvious to me as the quickest path to scale and money. Because now we have Vayner Publishing and we’re building out lostlettermen.com, you can check it out, we just bought it, wait for the redesign, but
we’re now staring to get into the media business and we
have the infrastructure and the scale and the skill set. And I have 500 people that
I’ve been able to effect with my thinking. They’ve got to counter that
with their own thinking, but clearly, as a CEO and a
thought leader in a space, I’m sure I’m evolving their
thinking towards a direction that picks up speed. Because the more I agree with them, and they agree with me, the quicker we can be
at what we need to do. So, really, the answer
to your question is, because I’m patient. I thought the right
strategy was to build out an infrastructure that
allowed me to get to it later. Plus, not to mention, media’s evolved enormously
in those five years. And if you look at media
and the upside of media, and the media sites of today, five years ago they were very
predicated on SEO and SEM, something that I never really loved. Now, we’re predicated more on
social sharing and content, something I love more. So, I think that, my intuition, and I’d like to think rightfully so, at the time was, I was not the
perfect player for that time. But my intuition was, there’s
a chance that the market may move into that, if I’m in a certain place
in five years to capture the market’s evolution on
the media side perfectly, then I can win triple. And I think I’m starting to maybe play out and benefit on that bet. So, I was just strategic about it. “What usually prompts you
to walk away or turn down

– [Voiceover] John asked,
“What are your thoughts “on creating a successful, long term “social media strategy for
yourself or your clients? “How long in advance do you create “the content you roll out?” – John, that’s a good question. I mean, I think this all comes down to something that I call reverse engineering. The truth is everybody’s different. You know, my vision is very long-term. I don’t know how you define
long-term in your question, but some people think long-term
is three to five years. I think long-term is until the day I die. And so, my clients may not be as patient when your Fortune 500 company that needs to hit numbers each quarter, your patience to build a three to five
year plan is nonexistent. When you’re a Series C Startup company that just raised 200 million dollars, and you’re only burning
four million dollars, you’ve got a lot of patience, and the idea of building brand and
having a patience game to your execution becomes more attractive, then we reverse engineer that. Then it’s more about branding, Instagram, doing high-end video, long-form content with no right hook, lot of jabbing. If you’re a startup that’s
gonna go out of business in 24 weeks if you don’t sell some stuff, we’re in full right hook,
ya know, Facebook dark post, SEO, SEM, influencer marketing with calls to action to sell. Ya know, all that stuff
completely is determined based on the client’s current
short-term and long-term needs, but the truth is short-term
and long-term needs really balance based on a moment in time, and so, ya know, the reason I think I’m
good at business is, for all of my talking, I am 10X at my listening skills, and it all just comes down to listening, and so the way we strategize
is predicated on listening, and I think the biggest
challenge for so many of the VaynerNation
that’s watching right now is I don’t think a lot
of you, and this is, with all due respect,
this is for everybody, I’m just picking on you
’cause I love you, tough love. I think a lot of people aren’t really sure what they want to accomplish
in a one-year window versus a five-year window
versus a ten-year window, and their behavior doesn’t map to it. Ya know, to me I got lucky. I just decided it’s everybody
shows up to my funeral, hedge forever, build up equity,
cash it in as I need it, if I ever need it, which has
allowed me to be very patient and really has allowed
me to dictate my behavior being probably a better human being. And in a weird way, and
again, I think a lot of people would find this funny. In a lot of ways, I’ve been a pushover as a entrepreneur because if you would look
at it in the short-term, I’m leaving money on the table. I’m not fighting for every cent. I’m not trying to drill it
down to the biggest advantage. I’m not even getting mine everytime because I’m just hedging along the way, and so just comes down to what
you’re trying to accomplish. I think the better question
to this question is how can you help someone
or are you capable of really understanding what
you’re trying to accomplish?