“the future of music is going to be? “How and where do you earn most of your money?” – I’m actually very excited by the disrupt in the music space. It’s deserved to be disrupted for really quite a long time. And this deserved to fail and I say that with all kindness. – You […]

“the future of
music is going to be? “How and where do you
earn most of your money?” – I’m actually very excited by
the disrupt in the music space. It’s deserved to be disrupted
for really quite a long time. And this deserved to fail and
I say that with all kindness. – You mean the people in the middle having
disproportionate economics? – Yeah, if I could do
a brief history of music. Musicians spent a long time
understanding who they were and what they offered as musicians. People call that a brand now. But they were
natural brand creators. And so Led Zeppelin
stood for something. You know, loving a
musician was like an ethos. It was an entire culture and
they were culture builders and they spent years cultivating
that culture on the road. Radio came along and it
just super boosted things. And there’s a golden time there
for when that happened and then radio became so
powerful people realized, “Hey, I don’t have to
have a whole great record. “I can have one good song,” and
then the record labels were like and we can charge for an entire
record with only one good song and the consumer
started going, “Hey, screw you guys.
I’m getting ripped off. “This is a sucky
record with one good song.” Enter the digital age
and people could say, “Oh good, I only have
to buy one good song.” – At first, they’re like, “Wait a minute, Napster.
I’m not buying shit.” – Yeah.
(group laughter) And streaming. I don’t personally feel that
music will be monetizable in a very foreseeable way. I think that we should focus
on musicians as brands and we’re lucky enough to use
music as our brand builder, as our calling card and the
future of the music business is learning to build
brands around artists. The artists get
to have equity in. – Yep. You know, obviously the
monetizing of live event. So I think access is
where all the magic is ’cause it’s the
limited resource. – Mhmmm.
– Right? So whether that means
in a show or one on ones or the brands they touch. I mean look, it’s funny
here you go with the brand move of the equity thing.
– Mhmmm. – When you think about the
economics 50 Cent made on just his sponsorship deal of Vitamin
Water let alone what you’re seeing now where
you’re, you know, celebrities and
musicians are getting 5, 10, 15, 30% of a
business before it launches on the back of their brand. It’s a very entrepreneurial
answer but it’s the truth. It’s a race to the bottom of
control of those economics. – Yeah. – Andy?
– [Andy] Cool.


– [Voiceover] I.K.E. asks, “As a rapper, what’s the best “marketing tips to implement?” “Should I treat music like an entrepreneur would his product?” – I would just say exactly what Gary said before, just add value. Think about a specific group of people ’cause you can’t reach everybody. I’m just being real. I don’t […]

– [Voiceover] I.K.E. asks,
“As a rapper, what’s the best “marketing tips to implement?” “Should I treat music like an
entrepreneur would his product?” – I would just say exactly
what Gary said before, just add value. Think about a specific
group of people ’cause you can’t reach everybody. I’m just being real. I don’t care how good
you are at what you do. You pick your poison, you pick
a group and you just pour into that group so that every time they listen to you
like Gary said. I’m just going to be honest. I’m like Gary I don’t listen to
anything, I don’t read anything. But I got hooked on this Beyoncé
song and I been listening to that song this morning,
I listened to it, it’s like I can’t put it down. And it’s not
because it’s Beyoncé. No disrespect but it’s not
because of what you think but when I hear the song
I hear I was here. So I’m waking up this morning
like you get to GaryVee show you got to be present. Not just there, you
got to be present ’cause you may only get to
do this one more time so I’m listening to her song, and
I felt like she wrote it for ET. – We should find out, we should
activate everybody let’s find out if B wrote it for you.
(group laughter) You think she did? – I believe she wrote it for me. I really do. – Listen, I think way too many
people, I’ll give you my advice. I think you need to make
pretend, not make pretend let me rephrase, you haven’t made it. I don’t think this was J Cole
asking the question, right? You haven’t made it. So stop being fancy. I am stunned by the fanciness in
the market of speakers, authors, entrepreneurs, athletes and
definitely rappers ’cause I got a ton of them. You’re trying to be big time, you think acting
like that is that. You know how
you promote music? Make one person every
day like your music. – Right.
– You know how you do that? By liking them first. By literally going to Twitter, I’ll give you something
real tangible. (tapping from ceiling) – Somebody loves us.
– I love it. Twitter.com/search. Twitter.com/search
go search people. You’ve got your opinion of
who you are as a rapper. Go search people
talking about Future. You think that’s your style. Jump in and say yeah
I like that track, too. Yes, I love that hook. When ET tweets that Beyoncé
spoke to me, jump in and be like yeah that part. Become part of the community. Everybody wants
everybody to love them. Love the community first
then they’ll love you back. Guilt them into loving you. – Oh that’s so ah, ah! Look guys that first video, for
real, you’d be shocked at the millions of people, that one
video has 38 million views. – Fuck! – You’ll be shocked that
I did not do that on purpose. You’d be shocked that I just,
what GaryVee just said, I poured in to that community
for about 18 years and then, boom, all of a sudden one day that seed blossomed
into the tree. 18 years. – Doing the right thing
is always the right thing. – 18 years.
– I love it. – So I also said to whoever
you are, don’t do what Gary is saying and think that six months you’re going to see the
results, or a year. Just because he told you that and you did what
he told you to do. At six months later,– – [Gary] How do
think about patience? – I mean it’s life.
It’s everything. – I’m a big, big,
big pusher patience. – Yeah, I’m just saying, because
you don’t know the result. You can only work the process. You don’t know when
the prize– – You know what I’m most
fascinated about? Everybody there right now,
how many there gave up a month before it was going to happen. – Yep, yep, yep, yep.
Weeks. – I’m worried that what happens
when you die and you go talk to God, God’s like yo, listen,
I got to show you something. You gave up on March 19, 1994,
it was gonna happen on April 7, 1994 and
you’re like what? I’m fascinated by
lack of patience. – Yeah. Yep.
– All right, let’s move on. – [Voiceover] Jacob Brown asks,
“As a PhD, what percentage of


“best aspect of a live music event or experience?” – I can’t answer that. – The most important aspect? – This is you. – Just getting the people and getting engaged. See I try to die every time I’m on the stage. – Die? – Die. Like physically– – You go so hard that just […]

“best aspect of a live
music event or experience?” – I can’t answer that. – The most important aspect?
– This is you. – Just getting the
people and getting engaged. See I try to die every
time I’m on the stage. – Die?
– Die. Like physically– – You go so hard
that just might go. – I try to die.
– I like that. – I would love to die on stage. – Seriously, right?
– Seriously. – I get it.
– What happens is– – You look good these days.
– Thanks so much. – You’re probably less likely
to do than I’m back in a day. – I’m trying.
I’ve been trying. – You’re looking good, man. – I’ve been trying
to workout every day. – Back in the day you might
have been able to pull that off. Looking good though now.
– I know, I know, I know. What happens is I’ve analyzed this
so hard to where times are hard and everybody
doesn’t have money like that. – [Gary] Mhmmm. – And everybody doesn’t
give money the same way. I’ve analyzed it to where people
buy tickets to go to shows to where every single dollar
tells a different story. So everybody who’s in
this audience had to do a different thing. Work harder, work extra
hours, borrow some money, sell something that they really loved to see their
favorite rapper. – [Gary] Just to see that show.
– Do whatever. So every ticket tells a
different story so it’s my obligation that if they
went through their, through all these changes to see me being their
favorite rapper then I have to give them my all in the show.
– [Gary] I love that. This is now me jumping in. What is your favorite, what
are your some of your favorite venues to perform in? Do you have a
favorite venue or two? I saw you at Citi Field
the other day. – My favorite show I’ve ever
done in my life was last night. – Hold on, hold on, hold on.
Your favorite show– – I’ve ever done in my life. My best moment in my
career was last night. – Well I worked until two in the
morning and I’ve been up since five working so I
need to hear the story. – So what happened was yesterday
I did Summer Stage in Katonah Park in the Bronx.
– Hmmm. – It’s the park I grew up in. It’s like three blocks
away from my neighborhood. My grandmother grew up
three blocks in that direction. I grew up three
blocks in this direction. It’s never seen
no shit like this. So it’s usually
500 people at that. There was literally
20,000 people there and 5,000. – [Gary] You saw people. – No, I’ve seen
everybody’s mother. Everybody I went to school with. – You saw people that
you hadn’t seen in years. – It looked like
Summer Jam, man. It looked like Summer Jam in the
middle of the park I grew up in. I have a scar where I fell in
the pool where I have stitches my father sold Icees
and beef patties in the summer in this park. – [Gary] It was a coming home. – Oh my God. I almost cried on stage. – [Gary] You never
performed there before? – It was the craziest shit
I’ve ever seen in my life. – [Gary] Good for you, man.
Congratulations. – So when I got on stage it was
overwhelming when I looked out it just looked like Yankee
Stadium and it was my whole neighborhood and
I was like, “Oh shit.” And so many years I’ve been
fighting for the Bronx and talking about
yo I’m from the Bronx. I’m representing the Bronx. And when I see they all came
out they were like, “Yeah, bro.” – That’s nice, man.
– Welcome home. – Good for you man. – It was the biggest
moment for me in my life. – Congratulations.
That’s nice. – Thank you.
– [India] That was awesome.


– [Voiceover] Craig asked, “What do you think people like “Chance the Rapper releasing a lot of his music for free as a “marketing strategy?” – What do you think Chance the Rapper, people like Chance the Rapper, what do you think about Chance’s music? – I love Chance the Rapper. – I’m obsessed. (mumbled […]

– [Voiceover] Craig asked,
“What do you think people like “Chance the Rapper releasing a
lot of his music for free as a “marketing strategy?” – What do you think Chance the
Rapper, people like Chance the Rapper, what do you
think about Chance’s music? – I love Chance the Rapper.
– I’m obsessed. (mumbled singing) What do you think about
people like Chance and others that are putting
out a lot of mixtapes, a lot of product for free as a
marketing play or whatever the strategy may be? – I love it. I love it. I think you keep the relevancy
and you keep the fans engaged. I love it.
I think it’s a hustle. It shows that you dedicated to
the art and at the end of the day the art wasn’t meant
to be materialism and everything is a dollar. It’s about giving back
to your fans anyway. – I think the one thing that a
lot of you are watching know is I don’t have the $500
e-books and the $7,000 courses. I do the shows for free. I pump out content
at scale for free. Thousands of you email me
every single month, “You should charge for this. “This is better than the
shit I’m paying more for.” It plays into that same thesis
which is yes but that’s why so many more of you follow me. – You get engaged. Yes.
– Of course. Either you’re running a marathon
or you’re running a sprint. Figure out what you are doing.
– Exactly.


The question I have is you did that song with Ashanti a while ago. I think it’s called “What’s Love”. How do artists ever hook up and how do they get to collaborate with each other? Is there somebody like producers that brings that or agent, how does that happen? – How do collabo’s happen? […]

The question I have is you
did that song with Ashanti a while ago. I think it’s
called “What’s Love”. How do artists ever hook up and how do they get to collaborate with each other? Is there somebody like producers
that brings that or agent, how does that happen? – How do collabo’s happen?
Take it away. – A lot of times with me when
I make music I hear a certain artist on it and I reach out
and I hope they want to work with me.
– Like flat-out? You got it in your head and
you’re like this would be perfect for this person? – Let’s skip that.
– Go ahead. – Let’s just say Cool & Dre, Scott Storch may get it popping and I immediately
heard Nelly on there. So we reached out and Cool & Dre
wrote the hook and I reached out to Nelly and I was like, “Nelly, do you want to do
this hook over for me,” and he said yes. We heard him on the song. “Make It Rain” I wrote the hook
to “Make It Rain” and I heard Lil Wayne on it because it was a
South song and I was like, “Yo, Wayne can you do this
over,” he did it. You hear certain artist that you
want to collaborate with on the songs and you hope sometimes. – Have you ever been devastated
when you’ve really wanted it? – Not devastated but I’ve been
chasing Future on this album and he’s been acting
real Hollywood with me. Acting like he don’t
want to do this song. – Uh-huh.
– Got to be honest with you. – Playing hard to get you think? – Yeah, hard to get
sometimes it’s like that. You know?
– Of course. Let me play it in for
everybody who’s watching. Same thing in business, a lot of
people always ask me how do you get an angel deals when you
invest in the people when you are doing these things?
It comes in all forms. Sometimes it comes to you,
sometimes reach out but I love, I was curious how you
were going to answer it. I think sometimes people try to
big up too much and I have too much pride and they don’t want
to reach out. When you want something you have to
go out and grab it. I love instead of you saying oh
sometimes it comes to me or this and that you said look I hear
somebody I wanted, I’ll reach out. Sometimes they say yes,
sometimes they say no. Way too many people
watching right now, you know how successful this
man is in his genre? You know how many of you are
too proud to reach out to do something with somebody and you
haven’t made shit happen yet. – Nah, that’s not how it works.
– No, it is not. – That’s not how it works. – I think one thing and I’ll use
this moment I’ve been wanting to say this to really win you
have to equally pull at ego and humility. What do you think? – What I have done,
what I’ve done the new Fat Joe– – And when did the new Fat
Joe come out in your world? – Maybe this year.
– Okay. – Let’s just say
it all the way up. – Okay. Yep. – I’ve had riffs and not
everything was so good between me and Jay-Z in the past.
– [Gary] Yep. Yep. – I reached out to him–
– [Gary] Be the bigger man. – Yes and collaborated
and we did the remix. – [Gary] That was big
news in that world. That was big news. – I did not see eye to
eye with Daddy Yankee. I got him on the Spanish remix.
– [Gary] Mhmmm. – Me and 50 Cent made peace and now we performed together not too long ago.
I laid down. – [Gary] Are you enjoying this? – I’m enjoying it because you
eliminate all the barriers. – That’s right.
– You know what I’m saying? All the enemies and
all the people– – When did this happen?
January 1 thing for you? Was it a long time? – It wasn’t January 1.
It was just me. I tried all the wars–
– Right. – And then I just said to
myself, you know what I’m going to eliminate all obstacles. And I’m going to try to say
put all ego and pride aside and let me just try
the non-ego route. Let me try working with
everybody and see how this workin’ and so far we’re
platinum on the single, go on to double platinum,
tours opening up– – Go figure.
Go figure. Go with positivity
and imagine that. – It’s a magical miracle
pill that seems to be working. – Yeah, it happens.
I’m glad you went there. It’s been a theme of mine
over my whole life but I’ve been really… With all the shit that’s
going on in the world, if you can’t go half glass full. If you can’t be the person of
change and drive positivity and optimism I just
think it is a mistake. India.
– Mhmmm. – [India] This is from Craig.
– Craig.


– [Voiceover] Chris asks, “How do you girls stay so “grounded in a fake world?” – In a fake world? – Why does the world got to be fake? – The people I surround myself with aren’t fake. – Yeah, same. – And who says you guys are grounded? (laughter) – Exactly. – We might […]

– [Voiceover] Chris asks,
“How do you girls stay so “grounded in a fake world?” – In a fake world? – Why does the
world got to be fake? – The people I surround
myself with aren’t fake. – Yeah, same. – And who says you
guys are grounded? (laughter) – Exactly.
– We might be batshit crazy, you just don’t know. If I were to answer that
question I was also say family. We are family for each other
obviously we’re sisters and we’re very close with our family and
nothing happens that doesn’t slide by our our dad or our mom
and they keep us in check and we keep each other in check. – And also not feeling entitled. I think that’s something we
really surrounded by especially in the dance music realm
there so many DJs who have this entitled aura and you could
see it online and in person. – There’s so much subtext
what you’re saying right now. – There’s like this hierarchy of
what kind of value bring and why that’s more valuable than other
careers or other realms in art. I think that’s what, even the
first question when you’re saying what made you pop off.
– Yeah. – I’ve actually never
felt like we popped off. I never really felt
that we made it. I think the day I really feel
Krewella made it is when I’m going to lose that hunger and
I think we have to constantly remind ourselves to understand
our value and our worth and to acknowledge our achievements
as artist but not to let that hinder us from having that
hunger to work every day, to go to the studio every day, to say
yes to opportunities because the second you start
saying, “Oh no, I’m good.” – “We made it.”
– Exactly. – Or “I’m too good.”
– Yeah. – What do you think?
– For them? – Or about the game? Where do you think, while
I’ve got you for another second, where is the current state
of EDM in your guy’s opinion? Obviously it was a that space,
I don’t know, eight years ago, nine years ago most people
didn’t know about. I still think there’s a lot of people who
are watching who are 40, 50-year-old marketing dudes that
have no idea what this space is and they’re going to Google it.
But obviously when you start talking to a 35 and under demo in
America and obviously in Europe and other places it’s been huge,
everybody at this point already knows that it’s so
interesting to watch. It is really to me the thing
that is most followed hip hop as a new genre that
didn’t really exist before. I’m curious for you guys who
are much closer to it, where is it in it’s lifecycle? Just starting, hitting
an interesting time? It’s become dramatically more
mainstream than it was five, six years ago. What is your
point of view on it? – I think it has plateaued. I think it’s hit the climax–
– Okay. – I don’t think it’s
going anywhere, anytime soon. It just branched off in so
many different directions. There’s so many
different sub-genres. There’s new artist coming
through every day. Guys likes Skrillex and
Diplo are doing a great job of cosigning younger talent,
bringing them up through the system and there’s the
difference between it now and what it was 15 years ago was how
much corporate backing it gets. You see with the brands
you work with all the time and how badly they want to be
involved with these entities and the biggest throwers of
festivals in the world, these biggest entertainment companies
in the world have put so much money into making sure that
it’s going to stay where it is. Keep going with it.
– Ladies? – It’s hard for me to comment
on this because I do feel like we’ve never quite
belonged in the EDM world– – Okay. – and so it’s hard for me to
look at us as even still a part of it even though I know it’s
kinda one foot in the door, one out for us.
– Okay. – We’ve always tried to maintain
our own lane while still, again, keeping one foot
in the EDM world. – I understand. – I think that that’s probably a
good thing for us because like Jake said, I agree, I think it
has plateaued and we have this amazing opportunity to take
ourselves on a completely different lane and
pave our own way. – Do our own thing.
– Yeah, it’s cool. – I just think a lot of what
were talking about when you’re talking about depression with a
lot of young entrepreneurs– – Yes. – maybe feeling let down that
they can’t really achieve the success that they been hyped up
to achieve, what do you think our society being a more and more
fame obsessed society has to do with that especially
with social media? – Yeah, I think the whole 15
minutes of fame has become everybody is
famous to 15 people. You got an entire generation of
young teens right now that take 45 minutes and take a selfie
’cause they want to get the lighting right and post on
Instagram if it doesn’t get enough likes they
take it down right away. Peer pressure, I’ve never
been more obsessed with this. I have a seven and a
four-year-old, instilling self-esteem in to them is
everything because they’re going to need it really, really big.
– Yeah. – Because the market’s gonna push back on every
one of their flaws. Yeah, I think we’re living
through a really, really interesting time.
I really do. I think there a lot of
things happening at once. This is not a very simple issue
where it’s like social media. I think parents, I’m 40, parents
of my generation that grew up during great times, you know
we’re not our parents or our grandparents, great-grandparents
generation where they fought wars and the Depression
and things of that nature. We’ve had so much prosperity
that I think if you look at every empire that when things
are good for too long people become soft. And I think that’s
what’s happening. I think we’re soft. And I think, you know, coming from an immigrant
DNA, like you guys, it’s easier for me to see it. I just think we’re soft and
I think that and I think that I don’t want to add to it. As a very positive optimistic
rah-rah, crush it, anybody can do it guy I want to also at
least have the other part of the equation which is of course hard
work, of course talent and of course look there’s so much
going on in the world right now. I think we’re all sensitive to
a lot of different things that are happening. You never know when
prosperity can end. It ends in a blink. I’m thankful for
the way that it is. I do not think kids being stuck
in their cell phones all day is a bad thing. I don’t think
that’s a ruining them. I think technology is eating the
world and I think it’s going to be more of that. I think that when you guys first
started doing shows compared to now if you think about phone
usage at your shows when you guys are standing there, I’m
curious what you think about what’s going on down there
because that’s just their norm. – Mhmmm. – I love when people think, did
you guys see that picture of the 90-year-old woman that was in
the crowd when the Pope came and everybody took a photo she
didn’t and everybody made a big deal about that? You did. Did you see this?
– Yeah. – You did you see it?
You see it? So it’s a photo like six months
ago when the Pope came to the US I think that everybody made
a big deal about which is everybody taking a photo of it
she just standing, she’s like 90 and she just standing there and
everybody’s like she’s a hero and literally I take
a reverse view on it. I feel bad for her because she’s
old and she probably already forgot about that moment where
as everybody else recorded it. I know it’s a funny– – That’s age discrimination. – Of course it’s
age discrimination. I’m trying to make a zing
joke, I’m sure she remembers it. I have no idea who she is but
I think that change is tough. In the same way that, staying to
music, both hip hop and EDM, one foot in, one foot out both those
genres had nothing but haters in the beginning saying,
“That’s not real music.” – Mhmmm. – And I just don’t like when
people impose their thoughts. Just ’cause kids are
communicating this way doesn’t mean that
millennials are introverted. I love when all my old friends
and when I said old I mean 35-year-olds say these kids
can’t hold a real conversation because their having them here. Meanwhile these same kids spoke
to the same six people their entire childhood because
they didn’t have the outlet to different people,
different things. These kids are
much more worldly. They know a lot more and so
I don’t think anything is bad. I’m pretty much and
optimist that way. But I am worried about
depression because I do think way more scary to me than living
a public life and fame obsession is parents telling their kids
things that aren’t realistic. I do think that we have to train
our generation to deal with adversity and I don’t think
getting an eighth trophy, I do not if you come in fucking last
place that your team should be cheering and
celebrating and given trophies. They should be looked at like, “You guys
suck shit. You lost.” – Don’t you think that this–
– I do believe that’s healthy. – But the advice to the
entrepreneur to push through– – These guys are
going out of business. Do you understand
what’s going to happen? 99% of these– – So they move on
to the next one. – It’s not an
opportunity to get better? – Of course it is.
– Keep going. People out there, keep going. – Of course, keep going but if
you are not self-aware, if you kept rapping, my man,
you would not be as happy as you are today.
– Agreed. – So now go that tell them to keep going
when they’re delusional. – You’ll figure it out. – That was the moment.
That’s the bottom line. You understand? You guys keep
going, keep evolving– – Yes. – but blindly going that I’m
going to be Eminem isn’t gonna work. – But if you don’t do that,
you’ll never figure it out. If I hadn’t put all the time and
energy into that I wouldn’t have understood how to
market recording artist. – That’s a very different thing
then keep evolving and being self-aware and understanding
your strengths and weaknesses to create the next opportunity
versus what people normally hear when you hear keep going which
is if I just keep putting in more hours eventually
I’m gonna put out a song. (inaudible) You didn’t keep
putting out songs– – I did until something else
but if I hadn’t kept going, if I would’ve stopped those thousands
and thousands of times people told me I couldn’t do it. – But please understand in this
conversation when you look back at it you adjusted to a different
opportunity on those learnings. That’s not what people hear– – That’s keep going though. – by your definition but I’m
telling you right now that’s what would people hear. When people hear keep going they
think they’re going to break through on the thing, do you
know that everybody wants to be a famous singer, a famous
athlete and a famous actor and if that person keeps acting
instead of becoming a director which is maybe the skill set
they have they’re gonna lose. – I think what you’re saying
keep going but stay focused but be open to reinventing
yourself all along the way. – Be self-aware. It’s my favorite part of this. It’s what I jumped on earlier. If you actually know yourself
you can win so much more. Just this blind faith that
everybody’s entitled to this level of success is ludicrous. Because most people don’t want
to work hard enough, most people don’t have enough talent and the
math has proven that that’s not the case. The bottom of the 1%, the 1%
earners in America, the top 1% earners, the bottom of
that make $400,000 a year. If you go talk every 15 to
22-year-old, they don’t even conceive anything being
short of a millionaire, of making $1 million a year. But the data shows only 1% in our US society
make $400,000 or more and that makes
them one of the top 1%. We have not had the proper
conversation for every one of you guys, there are 50,000
groups that didn’t make it and it wasn’t because they
gave up one year too early. They just weren’t
talented enough. That’s what I believe.


– [Voiceover] Tom asks, “How’d you girls get hooked “up with Jake Udell?” How big of an influence has it had on your career?” – High school. – Yep. I graduated with Jake Udell. Jake was in my science, what was it? Which science class? Was it biology? All I know is I got a […]

– [Voiceover] Tom asks,
“How’d you girls get hooked “up with Jake Udell?” How big of an influence
has it had on your career?” – High school.
– Yep. I graduated with Jake Udell. Jake was in my science,
what was it? Which science class?
Was it biology? All I know is I got a D. Got a D. (laughter) And Jake you were
actually if you want to talk about your music career. You were pursuing
being an artist. – I was an awful rapper.
Like the worst. DJ Khaled and DJ Drama
actually posted my mix tape. – Why didn’t you just
put in the 10,000 hours? – I did. I did.
– And become– – So here’s the thing
I gave up on my 10,000 hours as a musician– – Because you
didn’t have the talent. – Okay, I’ll admit that.
– Jake has this swag. – See here’s the thing, I made
a pivot and said okay– – Because you were smart. Because not everybody
can do anything if they put in 10,000 hours. – I actually believe, I believe
that if you put in the 10,000 hours it can happen. I’m not saying you can be
performing at the Grammys but you can it’s possible
to have a hit record. I believe that can happen. – Okay. Anything can happen. But it doesn’t
consistently happen. To me that’s the
point which is like– – That’s what’s so fascinating
about what Malcolm said though. Malcolm said he couldn’t find
people that have put in the 10,000 hours that
hadn’t made it. Of course ’cause their stores
weren’t known because he was trying to find them and
he couldn’t find them. – How many hours did
you put into rapping? – Oh my gosh.
– Exactly. – Not 10,000 though,
not even close. – But that’s impossible. If you suck shit at something
and you put 10,000 hours you’re not going to become
one of the greats in it. – Right.
– I was a better marketer. – There’s enormous amounts of
kids, every single kid that tried become a professional
athlete that didn’t become a professional athlete which is
almost everybody put in all the hours from first grade to
senior year and didn’t make it. – 10,000 though? That’s the
thing when you look at that– – I don’t know the math
on what 10,000 hours is. – Did I spent 10,000 hours for
my rap career or was I 10,000 hours in the studio? I was definitely not 10,000
hours in the studio trying to be the best rapper.
– I love Malcolm. Nobody can convince me. If that was true then we should
tell every six-year-old right now to spend every minute of
your time on the number one thing that you want to be and
you will become that and that is absolute bullshit. – I think that’s
absolutely true. – So you think if I take a first
grader right now and say you’re going to become a
world-class surfer– – If he wants to be. – if he or she wants to be than
you’ll think they’ll become a world-class surfer? – That’s so tough. I think they’ll find
their career in surfing. I think that’s a logical great
decision that six-year-old. – And you’re saying that because
you found your career in the music industry whether or not
you were trying manage or not. – The thing is the guy before,
the first question he was asking about– – Nobody wants to be a manager
when they want to be a star. – I do.
– No, now. – Oh yeah.
– When you were 11– – I believed in them more than
I believed in myself so that was the turning point. – Because they had talent.
– Yeah. They’re good. – I think that that’s the point. I really mean that because you
have to understand where I’m coming from and where my energy
is coming from. Right now we are looking to the greatest era
of fake entrepreneurs ever. Every single person that is
under 25 is coming out of school and they’re like,
“I’m an app founder.” I’m sure you talk to these
people everybody’s a fucking entrepreneur and they just think
because they’ve said it and they’re gonna put in the time
and effort that automatically makes them a successful
entrepreneur and that’s the key. Which is you can be anything. Do I believe if I put in 10,000
hours into surfing that I’d be a good surfer?
I sure do. Do I think I could
win the competitions they have in Hawaii? No, I do not. I think there is a secondary
thing that has to happen. Look at the NBA. You mentioned Adele, what
about the 12th man on the Heat. Right? He’s one of the best 300
basketball players in the world but and he’s made it but what
about a person right after that the person in the D-League that’s making tens of
thousands of dollars? That guy is literally one of 500
best basketball players in the world but hasn’t won,
hasn’t made it by the Malcolm categorization. And then you have just millions
of people, there’s millions of people that are trying to make
EDM and hip hop music right this second and so many of them
can’t succeed in the marketplace ’cause the talent is a variable. I really do believe that. I just don’t see how one
doesn’t understand that. There’s so many
people that want it. There are so many people that
put in those hours in so many things and especially in music
and sports which are very high glossy, exciting things to be in
society like I don’t know. I’m fascinated by the talent
conversation because I think it is a dangerous conversation because I was picking
and prodding. The reason I’m in a good mood
as you’re talking a lot more now about self-awareness. I think a lot of kids right
now are getting eighth place trophies and they think they are
good enough and then the world hits them in the face and that’s
what we have so much depression and other things that people
don’t everybody was a “rah-rah.” Everybody wants you can do it. Nobody understands that when
they don’t do it what happens that kid’s psyche.
– Mhmmm. – I think part of being a
successful young person is you get the opportunity
to make those pivots. You get the opportunity to say,
“Okay I’m in eighth place maybe “I should become a coach. “Maybe I should change
my career progression.” – When you’re getting the
direction that you can still do it, you can still do it when so
few can then you start getting into a place where we’re selling
a bill of goods to the youth that isn’t true and you start
dealing with what I think the mental health issues that
are not being talked about where everybody all of a sudden
after 50 years of prosperity in America thinks that they’re
going to become Adele and LeBron and they don’t and
then they’re baffled. – Do you think that when you
talk about the 10,000 hour rule that the people that are making
it, do you think part of that is the equation is
perseverance though? You should have heard the songs
we wrote back in a day and we still write to this day and I
could have checked out and said, “Hey, I just don’t have talent.” – I don’t think there is a
single person that’s successful that didn’t put
in the hard work. Which is the reverse
of the conversation. I just don’t think that if you
put in the hard work you can necessarily be successful. There’s nobody that’s achieved
what you’ve achieved or what I’ve achieved that got
there by accident and didn’t put in the work. – How many entrepreneurs or
talented people have you met that have put in the level of
work that you’ve put in in to what you do to create all of
this amazing office by the way that haven’t made it
in a significant level? I don’t know any. – First of all, nobody works 18
hours a day like I do but (laughter) the punchline is I know a lot of
kids that have been hustling for the last six or seven years
trying to build and are on the third business and
they’re never going to make it. A lot. Because they’re schlemiels. – They’re what?
– Schlemiels. They don’t have it.
– That’s a Russian word? – It’s probably a Yiddish word if I had really get to
the core of it. They don’t have the skill to be
a business person that can make a business successful. The end. There the kids on “American
Idol” who literally come, think they’re Adele sing
and we all laughed. – The fact that they’re on their
third business a lot of them being schlemiels is that
they’re kinda BS, they’re not– – Let’s go into a
different place. Are you telling me that
talent has no part of the equation of success?
– Oh huge. – Well that’s
what you’re saying. – Huge. – I just want you to
know by definition. I want you watch this–
– To achieve talent. I truly believe that and there
have been some people in our experience that have come around that we maybe met
three, four years ago. – I understand. I think people can break
through and get better. Do you think everybody can? Do you think the majority can?
– No. – But I think everybody
has a unique talent though. It might not be music or
sports but you have to find it. Part of being a successful
20-something is understanding how to maneuver in times of
change and understand that you have to sometimes
pivot to be successful. – And how many of
those 20-year-old are gonna find success? – As many that want to.
– That’s not true. – As many who are studying the
same principles and same values that you have. – Last question before
I get really burning. I feel like I’m going to burn
this table now but I love it. I love it because I love it
because I love, first of all, it’s so funny because on the most
optimistic person I know and I feel like I’m
Debbie Downer here. I do think what’s scaring me and
why I’m talking about it is I think the pendulum swinging
a little bit too much to “Anybody can make it.
Everybody can make it. “Just put in the work.” I believe in that but I think
that maximizes what you have. I think the work will maximize
what you have I just don’t think everybody has it. Especially when
you get into art. When you get into music and
sports and things of that nature I think that is a tough challenge.
Last question. – [Voiceover] Chris asks,
“How do you girls stay so


My name is Steven Gold. There’s so many good producers out there right now getting released on labels, getting uploads on Sheepy and Proximity all these channels. Getting blog coverage, even charting on Hype Machine. What separates the artist that get all this promotion and just get a little bit of royalties here and the […]

My name is Steven Gold. There’s so many good producers
out there right now getting released on labels, getting
uploads on Sheepy and Proximity all these channels. Getting blog coverage, even
charting on Hype Machine. What separates the artist that
get all this promotion and just get a little bit of royalties
here and the artist that actually get to make
a living off of music? – Anyone who isn’t afraid
to experiment and I always appreciate producers when I hear
them who step outside a certain BPM or even genre. I always love risk-taking
mentality and for me those are the people that I’ll
remember for years and years and just to name a few like
Skrillex, we’re big fans of Skrillex, of course. Everything
that Jack Q does is really cool. Panpour Nerds we’re huge
fans of them. And who else? I would say Discord love what they do as far
as experimentation. – I also think that musicians
who are able to create a song in our EDM world is amazing because
you get so used to the build up, then the drop then the break
down and the build, the drop and it just seemed so contrived
after a while but you get people like Calvin Harris who make real
songs that embody so much more than just the build and the drop
and I think that is incredible. – I think my answers going to be
slightly more in the context of how you guys know that I roll
which is I think what separates is the market decides. This whole notion that there’s
so much great music I think there probably is and I think
some of the great music of all time was never heard because the
market decided it wasn’t great. Meaning who gets to
decide what is great? And I always find
that super fascinating. It is an executive who’s got
an ear like is a Clive Davis through the years? Absolutely not. It’s the end market so a lot of
you email me and say I’ve been doing a daily vlog called
“DailyVee” and a lot of music has been given to DRock for us
and we use a lot of it and we’re getting hundreds of emails now
because they are getting a lot of exposure from people that
are watching the YouTube show and it’s helping them so a lot
of people want their music on the show and everybody writes
the same thing which is, “This is great.
My stuff is great. “Everybody tells it’s great.” And the answer is
I think at some level the market gets to decide. Everybody wants to
think they’re great. I always think about the way
American Idol when it first came out those people in that first
show of every season where they really truly not the people just
trying to get on TV later but those first two or three seasons
where you would just genuinely see somebody who literally
thought they were great. Right? Who literally thought they were
great and in that environment judges got to
decide if they moved on. I think what is so fascinating
about today’s music marketplace and the business marketplaces
with the internet being the true middleman whether you Soundcloud
or blogs pick you up or you put out YouTube stuff or Vimeo or
whatever you do I think what separates the people
that make a living or not is the paying customer. That enough people decide you
are great that it allows you to do it for a living. – I actually think the ones that
do it for hobby versus living it’s quite simply 10,000 hours. And you guys started it was very different than
what it was four or five years later and you
guys continue to get better. – Do you think that Malcolm
Gladwell like put in the work, do you really think
that really think that? For example–
– Yes. I do. – Do you think if I put in
10,000 hours of EDM skills that I could be great at EDM. ‘Cause I can tell
you right now I can’t. – Ok. – I genuinely think
that talent has been stripped out of the equation. – As an artist or as a producer? – Both because I can tell
you right now that is just not in me. – Authenticity has
to be part of it. And that’s not authentic to you. – Well, that’s right.
That’s right. But I do think the 10,000 hour
thing is very fascinating and I do think and I talk about hustle
and hard work a lot. I just am surprised that talent is
starting to get scripted out of the equation. To be a musician like you guys
are, you guys are talented and that’s a thing. – I have to interject here.
– Please. – I don’t think that I, first of
all, I don’t think that I’m up to par with certain
artist that I look up to. When you talk about Adele’s
vocals I don’t think I was born a prodigy. – But you don’t need to be the
number one singer in the world to have success. – But I don’t think I
was born with this– – Do you think you have a better
voice than the average hundred people out there? – No, I don’t.
– Oh, yes. – The reason I say that
is because I think there’s this mentality today where
people think artists on this unobtainable pedestal but if
you go back to the beginning of human civilization everyone was
sitting in a circle banging on some drums and
singing all together. It wasn’t a separate
outsider, entitled group. – I think everybody can sing,
I just don’t think everyone wants to pay everybody
to hear them to sing. – Today, I think it’s different. I think it’s vision, it’s your
voice, it’s your songwriting, it’s how you curate
your music videos. It’s everything. – The issue with your romantic
point of view right now is it’s not being executed in reality. There are hundreds of millions
of people that want to do, there’s tens of millions of
Americans that want to do what you are doing right now. And more interestingly and you
guys know this, you’re in the scene it’s much more what’s
happening in entrepreneurship, it’s what’s
happening in athletics. There are plenty of people that
have put in lots and lots of hours especially if they
come from affluence where their parents have allowed them to
be able to go to every fucking lesson 47,000 times. Sometimes talent has to
be part of the equation. – And hunger too though.
– Sure. – Sometimes people
are given everything. – Sure. The work ethic is
a big variable. Alright before we start getting
really testy here let’s go to


(lively guitar music) – Hey GaryVee, hey Wyclef, how are you guys doing? Thank you very much for taking my question. My name is Brian Ripps. I’m a musician and entertainer from New York City. For the last 10 years I’ve been making my living writing songs and traveling the country playing for the people. […]

(lively guitar music) – Hey GaryVee, hey Wyclef,
how are you guys doing? Thank you very much
for taking my question. My name is Brian Ripps. I’m a musician and
entertainer from New York City. For the last 10 years I’ve been
making my living writing songs and traveling the country
playing for the people. One of the biggest lessons I’ve
learned is how to take no for an answer and press on. I’m curious to hear from both
of you what some of the biggest no’s that you been encountereed
in your career are and how you overcame them and
moved on to conquer them? – Great question.
– Oh that’s good. – It’s very nice.
That was well done. – Great guitar player, too. – You know how happy
that guy is right now? – [India] So happy.
(laughter) – You killing that guitar.
He’s in New York? – [India] I’m not sure.
– Yeah, I think he said. Yeah. – Yo, do me a favor
right now man– – This is big. – hit me at okay we’re
gonna do, let’s make this big. (laughter) – Now you gotta deal with this. They have to deal with
this with me all the time. I love it. Do it, do it big. – Let’s do this.
– Go ahead. – When you come see me–
– In Jersey. – We come chill, don’t worry
I’mma have grass and everything. – No worries.
– You bring the wine. – I’m bringing the wine. – So listen, why don’t
we bring the homey in? – Done.
– Let’s bring him in. Let’s when Brian in and we
could do a little jam session. Okay, that’d be cool.
So this is what I’m thinking– – Dreams are made on
The #AskGaryVee Show. – To his question I would say the no factor is a
motivation factor. And the thing about it it’s
goes back to what you said. Every day you constantly
have to prove yourself. – [Gary] Only as good
as your last at-bat. – You’re proving
yourself to yourself. Always remember that because
the day that you wake up and you say, “Man, I’m
already good on piano. “I’m already good on guitar. “I done wrote 50 songs. “I don’t need
to write anymore.” That’s the day you’re finished.
– [Gary] Finished. – Because the thing that keeps us as human beings going is creativity. The day that we lose that we
completely lose ourselves. So to your point is it’s just
about each one, teach one and constantly being inspired and
whenever somebody told me no it was always a motivation for yes. – I couldn’t agree more. Again, so many of
you watch my content. Only as good as
your last at-bat. Chip on the shoulder. I would say that I’m wired, I’m
curious, I’m surprised how much I do want, I like
sticking it to the market. I’m very competitive. Do you find
yourself competitive? – You have to be.
Naturally. – To me I’ve talked a lot
about loving to lose. I do. For some reason, Staphon,
you know this when we play basketball in the morning,
when I lose I’m like weird. I like it. There’s a feeling
that I want. It motivates me so much. I truly believe that the thing
that separates so many people is people are scared of
the no and the loss. They think it’s a scarlet letter and what that does
it makes them not go. I love the way
that he said, “When I get no’s I
push through.” For me, my early childhood to
answer you directly because two guys that like to philosophize. I’ll go right into it, my
early childhood was probably my biggest adversity. I didn’t have the same adversity
of being a minority or gender or things of that nature. I didn’t have a whole lot of
money but the big thing that I had I was getting Ds and Fs. So I was making $3,000 a weekend
selling baseball cards in the malls of New Jersey but I was
getting D’s and F’s is a 13, 14-year-old and
everybody thought I was a loser. My teachers, my friends’
parents because that’s when school was the game.
– Mhmmm. – And so for me the market, the
world was telling me I wasn’t good and everything inside of me
told me I was going to be good. I don’t think you can be when
unless you love yourself first. I think you’re right about it
being a one-on-one game inside your own dome. So for me my adversity was
early on because once I hit the market, once my entrepreneurial
flair came out my first year running my dad’s
business I grew substantially. It was over before it started. Adversity, I think the thing
that is most interesting to me if this company doesn’t do
well next year, if my next five investments don’t do well,
if my next prediction is that Blah-Blah-Blah’s going to be
huge and it isn’t when then I’m not as good anymore. I’m fascinated by
the music industry. Three, four good albums
in a row, iconic stuff, one bad album.
It’s amazing. You’re just as good
as your last at-bat. – That’s right.
Think about it. In our business
we say 10 million is a championship ring, right?
– [Gary] Okay. – So to be able to
sell 10 million a few times and to do it for different people, right?
– [Gary] Yes. – Not yourself.
– [Gary] Yes. – Because this is another thing. Okay, cool, you can
make money but can you make
other people money? Because the key is if you can
make other people money, you create social entrepreneurship.
– [Gary] That’s right. Scale. – That’s right. So for me that’s
definitely part of, so for me and my business I remember I did the, when we
did “The Score” I got scared after we sold 10 million.
– It’s crazy, right? – ‘Cause I said, no
disrespect to Menudo. But I’m not dissing you. I love Menudo and
New Kids on the Block. I love them
’cause they watching. I love them. But I was like, “Holy shit,
we’re a pop group now.” – Yep. – I disappeared man. Got an apartment on
66th street and third and I was in a small room. And I was like, “I have this
thing called ‘The Carnival,'” and I was like, “I have
to do this thing.” – Now.
– And I was like, “It’s artsy, it’s artsy.
I have to do this thing,” and from there that landed me Destiny Child,
Beyoncé and them. Right? Somebody was like,
“Yo, we love ‘The Carnival’. “There’s these four girls in the
hotel room and we need you to “just go see them.” And then I went to this hotel. – Let me ask you a
question about the hotel room? Was that a moment where you just
understand immediately, did you under immediately understand
Beyoncé had real big-time talent or did that develop? Just for you one-man,
I’m just curious. Storytime. – I think for me I have a knack. Like Lauren as a kid 14, 15. – She’s from Maplewood? – Yeah,
Maplewood, New Jersey. – Right there.
– Columbia. Right. So I get this gift
from the church though. It’s purely and the church
called me the choir director. I can find a singer
in two minutes. I’m like, “Well, this is the
singer that’s gonna sing lead.” So definitely when I first
saw Beyoncé I was like wow. Right?
– Mhmmm. – What do I remember
about Beyoncé the most? I’ll tell you. And she’s watching, she know. – Thanks for watching, B. – Yeah. Every, every and
this is taking me back, right? Destiny’s Child was
opening up for me. – Is that right?
– Right? Watch this. But every time Destiny’s Child
got off the stage and I went on Beyoncé was
always on the side– – Watching.
– studying the show. People be like, “Man why
is she so invincible?” She’s so invincible because she’s a student of the game. – She put in the work.
– Right? This is another thing
when we talk about, right? So for me when I show up
it’s not about what I’m doing. I want to know
what you doing. Right? – It’s actually, what I do
for living is actually only predicated on watching what
other people are doing to figure out what they’re
going to do next. You know, I’m going to stick
here and be selfish for a second because it’s the
thing I like the most. Just binary, who, one man’s
opinion, you’re just one man– – Yeah. – Who was the most talented
person you came across and who was the hardest working
person you’ve come across? Right now, so far, in your
journeys, in your industry, in your industry.
– So far, right? – Yeah, just so far.
I’m just real curious. And I know like I’m sure is not
what you think about everyday and it might not come that easy. As you debate it for me– – For me it’s a
set up question– – Okay. – Because I know Carlos
Santana watching this right now. – Of course.
Carlos, thank you. (laughter) – We have a lot of
people to tweet. – You’re setting
me up right now. But I could, you know,
it’s just like Santana’s like,
“You better say me.” (laughter) You put me on the spot. – I know I’m putting
you on the spot. – It’s cool, it’s cool.
But it’s a good spot. – But I’m curious.
You don’t have to answer but I’m really curious and I actually I really want to know
hard work, I want the hard work one to be honest with you. – Everyone’s gonna
respect this answer. – Okay. Go ahead. – For me, the hardest working person that I’ve came across in my entire life so far will have to be
Michael Jackson. – Hmmm. – Because and this is
why tell you, right? So when you’re hard working
your like moving at the speed of light but somehow you’re aware
of everything going on with the culture and everything. You know everything
at real-time. ‘Cause you Michael, man. You’re like in Asia somewhere
so why are you calling me. And then you’re like, “Yo,
I was just watching this TV.” He’s like, “Who’s this guy?
Gone to November.” I think I am being pranked
and I hang up the phone. The first time.
Michael calls back. I’m like, “Holy shit, this
fucking Michael Jackson.” This guy is scheduled literally
shows every, every day somehow finds time to
land at Sony studio, come up the elevator, come see me sit down and
that whole day changed my life. Ever since that I just see
music totally different on the perception because I’m like,
“Yo, this Michael Jackson and he’s sitting there normally,”
and he’s giving me the rhythms. While he’s sitting there and I
know the dude is coming from, the flight has to be super long. And he’s in there and he’s like, “No, this is how I’m
hearing the bass. “This is how I’m
hearing the drums.” I’m hearing his whole body. And I’m like, “Yo.
That’s freaking Michael.” (laughter) – Dude when I’m telling you
I’m tripping, I’m tripping. So for me, I would say the
coolest, the coolest thing about Michael, man so then we in the
room with two of us and he’s like, “Man, you know your style reminds me
of when we were younger they took us to Jamaica there
was a guy he used to smoke a lot of weed.” (laughter) “Bob Marley?”
He was like, “No, no, no.” I said “Oh, Peter Tosh,”
and he’s like, “Yeah.” (laughter) – That’s unbelievable. – So for me that to me– – Was huge.
– It was huge. And then I was amazed by the
short time that I spent with Whitney Houston.
– Yes. – She was insanely incredible.
Jersey. – Yep.
– Jersey crew. And, man, Whitney’s
work ethics was crazy. I guess I was lucky because when
Clive Davis calls you and he’s like, “Yo, man, I need a
song for Whitney Houston.” – Yeah. – You start trembling, right? And then Whitney shows up. I’m like I know Whitney. I know your schedule and
what you’re going through. Show up on 24/7. – Ready to work?
– Insane. Like it’s the first record
they’re being recorded. And then you pinching
yourself you like, “No, no. That’s really Whitney.
‘The Bodyguard’,” and then she showing
up as if this is the first record she’s
about to record. – Because money and success
doesn’t change you, it exposes you.
– Facts. – It’s just so real. India?
– Bars. – [India] The last question was,
“Who do you think the greatest


“part of the music industry. “For somebody who is starting out, where do I start?” – Oh man that’s a good question. I think it’s a little more easier for you, Omar, than it was for me. – 100%. There’s a thing called the fucking internet. – Yeah. The internet is key. Really for me […]

“part of the music industry. “For somebody who is
starting out, where do I start?” – Oh man that’s
a good question. I think it’s a little more
easier for you, Omar, than it was for me.
– 100%. There’s a thing called
the fucking internet. – Yeah. The internet is key. Really for me we had to sit the
Fugees literally had to sit through 7,000 A/Rs. Saying this shit
ain’t gonna work. Like rappers playing guitars
and women singing and rapping? No, no, no that’s too much. So with the internet you can
actually build your own audience. – And you were going through
that process, I’m trying to think back what that was
happening ’91, two and three before four and five?
93, 94 when it happened? – Man, it was
going like ’93, ’94. Do you know how weird it is
1993 a group shows up with an acoustic guitar and we
tell them that we hip hop. We from the ‘hood. And then you have one girl and
Clef grabs his and another kids a rocker and I start playing
guitar and Lauren starts to sing John Lennon “Imagine”
then I going to a freestyle. Can you imagine somebody
who is A&Ring that time? – They didn’t know.
– Do you know what I mean? The beautiful thing about the
internet right here is that you get to create your world. And if your music or
whatever you’re doing is really original, it’s going to find its key
audience because through the internet we’ve learned
it’s a big universe, right? You got your crowd. – I completely agree with him
and I say this all the time. The best way to sell is
for people to come to you. The fact that there are things
now like Musically and Snapchat and Instagram and all the other
platforms we know, the fact you can actually produce music,
put it on Soundcloud and actually serendipitously walk
into shit because somebody heard it or shared it and
changed your world. And that’s just incredible. People didn’t have
that opportunity. There are so many, how many Fugees,
how many this is, I’m dying to ask
you this question: How many very
talented musicians do you think did not get
discovered in the 50s, 60s, 70s, 80s and 90s because there was
just only some many A/R people, they maybe live in Memphis,
they maybe lived in Haiti, they lived in Belarus? In your opinion do you believe
that if you were great it would have just happened or do you
think in the 50s, 60s, 70s, 80s and 90s a generation that we
don’t grow up any more there were actually real big-time
talents that never got their opportunity ’cause they just
didn’t have the being in the right place at the right time? – Yeah but you know what’s
funny about what you said, right, is you see
the music of the 50s, the 40s, the 60s, the 70s was a different thing because people wasn’t worried
about show business. – Right. People was more
worried about– – The music.
– the music. – You see so this is how we
know of the Loneliest Monk. This is how we could go
back to Muddy Waters. – Mhmmm. (Wyclef singing) – It wasn’t really about,
because think about it now. Whenever we, this generation,
want inspiration as a producer and we go out, I’m in the
studio with Avicci. – Okay.
– Right. And were sitting in
winter in Stockholm. It’s dark, right? – Yep. – We’re sitting there and
we’re talking about chords and progressions. What’s the reference? We go back to freaking
Ray Charles “Georgia.” – Mhmmm. – At the end of the day, I just
think that we have to understand that the idea of the Fugees was musicality. It wasn’t like oh man we about
to do something to get put on so people know who we were.
– Right. – Man, if you listen to the
first Fugees album it’s called “Blunted on Reality”. The whole album starts out with
a poem where the Ku Klux Klan is trying to come and invade this
generation and we talk about we are not going for that.
– Allow that. – Yeah. If you trying to be in the music
business this is not the first message that you
want to put out. I think that the key to
everything whether if it’s art, whether if it’s think of like a Picasso when you
look at that piece. Or of think of Basquiat when
you look at a piece or just the Miles Davis “Bitches Brew” no
one thinking about so the idea is we have to think
1,000 years from now. Is this conversation
going to be relevant? And I really think that’s
my key with this generation. And that’s the only thing
that I tell them. I’m like, “Yo, you’re spitting out hits. Every second.” Every second on Musically my
daughter is singing a new song. Right?
– Yep. – And the new one is
(signing in broken Japanese) and then she puts me on Musically and
she like, “Come on, Dad.” (laughter) “No Dad. You’re doing it
wrong, come back again.” – Yep. Third take. – Third take and what
I notice is like 70 songs, songs are playing and I say,
“Angelina, who’s this artists?” – She’s like, “I don’t know.” – She don’t know but
she knows the song. I think if we can push more
musicality to your point because there are a lot of bad
ass artists out there. They’re on the internet,
you know what I mean? We just got a
focus on musicality. – Don’t you think these platforms give musicality
a better chance? Because back to your point you
brought musicality and the human being that was thinking business
is like, “Who wants this black guy playing and the girl sings?” Right.
– That’s right. – That’s what stopped musicality
and now the open platforms I actually think give
musicality a real opportunity. – Yeah, sexy black guy. – Respect.
– Yeah. – Respect. Alright, India,
let’s move this. – [India] Next one’s
from Alexander.

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