But I’m a cabinet designer
and I have the opportunity to basically go work for a
very high-end firm and try to continue to do my own stuff. And become a rep, all of these
opportunities are coming all at once and I’m trying to figure
out the best way to balance them all without basically–
– Burning out. – [Candice] suffocating myself.
Yes, exactly, burning out. – So let’s work backwards. And this is what
everybody needs to do. It’s so easy to make decisions
when you have clarity on what you want to happen. And what you
want to happen is always short-term
and long-term. So, talk to me about what would you like
to happen in the macro from a financial,
work-life balance and the kind of things that
you want. It’s just choices. Right Candice,
life is very simple. Because I chose that I want to
own the New York Jets my work-life balance is not as good
as it would be if I was okay with where I am now, right? I don’t know if you saw
the news of the PureWow deal. I wouldn’t be buying this big
media company because I’m rich enough already if I wanted
to be just rich. Right? No, I want to buy a football
team thus I have to be on the offense at 41 years old
like I have nothing and I’m 20. Got it?
So, the biggest thing– – [Candice] No,
I totally understand. – Help me understand the
financial situation of all this. Do you want to
make lots of money? Like your financial situation. Do you have to make the money? Where are you in
your life with family? How much vacation
time do you want to do? And what you want to end up? Work backwards.
Give me some data. – [Candice] So, right now
we’re basically an empty nester. Both of our
children are in college. – That’s huge. Gives you a lot of flexibility.
– [Candice] Very huge. – Yep. – [Candice] Yes, ideally like
my big picture scheme is I would like to get into house flipping and doing airBnBs
and stuff like that. Because again, being a cabinet
designer I look at all these people that flip houses around
here and go I know I could do that so much better.
– I love that. And I think it’s going to be
a great market until the real estate market, you just gotta
not get caught when you’ve got momentum going in two or
three years of having too much inventory that you’re sitting on
and then the market gets soft. So long as there’s not a
collapse of the housing or Wall Street market, you’re going
to cruise and as long as your conservative and don’t get
too big for your britches that you’re doing and
buying and flipping. Don’t overextend yourself even
in a crash as long as you’re playing with house
money, you’ll be fine. – [Candice] Right. That’s part of my problem in
looking at the big picture is is right now we’re a
little bit in debt. Again, if I bust my tail
for the next year I could get us completely out of debt and– – So, let’s, let’s,
let’s, let’s start right there. Immediately do that. I can tell by your
energy and your vibe, work your face off
for the next year and get yourself out of debt. Take all the jobs.
Do all the things. Punt everything
leisure right now, do that. That’s just a good idea.
– [Candice] Right. – I mean it.
– [Candice] And then– – I mean it.
– [Candice] Oh, I believe it. – And by the way,
one year is nothing. DRock and I were just sitting
in a hotel in Vegas saying, “Hey, this DailyVee
thing is going to be big.” It was five seconds ago. That was one year ago.
One year goes real fast. Debt compounds. There’s no reason to have it
if you’re that close and your energy feels so good that
you want to do work anyway, it’s like eat that crow
for one year, period, no doubt. 100%. And be smart. Speed up the process to
nine months by not buying eight dollar lettuce
instead of six dollar lettuce. Like flip some
shit in your garage. All that stuff. Just make that your
core number one thing, definitely do that.
That’s number one. – [Candice] Yeah, no,
I was waiting for you to drop the eBay thing.
– Yep. – [Candice] ‘Cause I was
telling my husband ’cause he’s really good. He likes old school
cars and stuff like that. He knows that stuff like back
of his hand and I’m like okay, you need to figure that out. – Yes. Yes, yes, yes. – [Candice] Thrift
stores and stuff like that. – Yes, okay.
Do that. – [Candice] Yeah, so that’s my
big picture thing is trying to figure how to get there and also
because once we get out of debt, I’m trying to figure
out how to balance that. Do I go take out loans?
– No. Let me tell you what I would do. Let me tell you what I’d do. The housing market’s been good
for long enough here’s my advice as if you were my sister. Crush your debt, go crazy. Your husband if he’s deeply
knowledgeable about automobiles will be blown away and you live
in Atlanta which means year wide garage sales and things of that
nature because the warm weather. He’s by accident gonna make 20, 30, $40,000. It’s gonna happen,
I’m telling you right now. Now that’s based on if he works like I do
which is all-in, right? If we works less then he’ll
make $5,000 instead of $30,000. Clear your debt,
year one, year two, 2018, work your face
off and save money. Right? Save and then
whatever you save, let’s say you got $48,000, great that means that’s
your down payment and then get mortgage on your
rest for your first flip. Got it?
– [Candice] Right. – 24 months of
eating shit to be able to eat caviar for
the rest of your life. – [Candice] Yeah ’cause that’s
my big picture is I want to be able to when “retire” and
I say that very loosely because I don’t want to work
for a paycheck anymore. I just want to work
because I enjoy working. – The best way to do
that is to go extreme. Everybody’s going to try to drag
that out over eight years and take a vacation here, make $5,000 on eBay
instead of $20,000. Work one of the jobs,
not two of the jobs. The best way to do it is,
you’re never promised tomorrow. Even though I
talk about patience, I’m aware that you’re
not promised tomorrow. When you can do
something, do it. So crush the next
24 months, clean debt, get 10, 15, 20, 50, $80,000 in savings whatever it ends
up being, that is your deposit. Get the mortgage for whatever
else you can and do the flip and if that doesn’t get you the
house for your first flip then eat another pile of shit in 2019
and now you’ve got $90,000 for the deposit and
then you put that down. Got it?
– [Candice] Oh yeah. – That’s it.
It’s clouds and dirt. It’s going all-in for the
next 24 months and not being glamorous so that you can be glamorous for the
rest of the way. The problem is everybody hedges
and then they’re half-pregnant the whole 50 years. – [Candice] No, and
that’s what I don’t want to be. I’m like you, I’m about
the same age and I’m like okay, it’s full speed ahead now
because I don’t wake up in 20 years or 10 years and go
ugh, we’re still here. Really? – Attack, attack all three jobs. Don’t watch a single
thing don’t go anywhere, work for the next 24
months, you will win. – [Candice] Gotcha. – All right, love you.
See ya. – [Candice] Alright,
thank you, sir. – Bye-bye.
– [Candice] Bye. – That was really good.
(group laughter)

and I’m just going to basically one by one try to
build this clientele. – So here’s, let me
give you some advice. Couple things. When you don’t have lots
of funding or money and you’re starting at zero,
you’ve got time. Your asset and so many people
listening right now that want to do what they want
to do, they have time. Time is their currency
and your hustle. Right? – [Angelica] Right. – So you watch a
little less GaryVee, you watch a little less Netflix, you watch a little
less Dallas Cowboys. You do a little bit less yoga or
whatever the hell your life is about and what you do is you go
and ask for business but if you get a bunch of no’s you convert
very quickly in doing one or two or three pro bono. Pick ones, do the work for free
but pick ones that are big and will give you exposure and you
giving free work will give you leverage of the logo
getting you other work. Got it?
– [Angelica] Right. Right, that’s perfect. That’s exactly our first
client that’s what we’re doing. – Love it. – [Angelica] We’re
not asking for a thing. We’re just asking for
basically, you know,– – Word of mouth. Yep, a logo.
You got it. – [Angelica] and to
get it going. – Well then you
are well on your way. Congrats. Go ahead. – [Angelica] (inaudible) to you. Basically I’m 24/7 GaryVee. (group laughter)
– Well, I appreciate it. Make it 23/7 GaryVee. I love it.
Have a great holiday. – [Angelica] You
too and thank you.

Do you have any thoughts about recent YouTube
monetization changes? Do you their competitors
will benefit from that? Do you have any names which companies we
should look out for? Which platforms like
YouTube we should look out for? Thank you, Gary. – So what’s the punchline? The truth is I’m not super sure. I know they went with
this subscription stuff. Are they like making less ads? Does anybody know
the context of this? I know you guys probably
assumed that I know but I’m not paying
attention. Eliot? – [Eliot] They’re making
monetization on YouTube, there’s an algorithm to say
which videos they can monetize and which videos they can’t. And they’re making it kind of
fuzzy can be monetized and what can not be monetized. – Based on IP and
stuff of that nature? – [Andy] Basically
demonetizing anything low brow. – Got it. – [Andy] (inaudible) – Janek, I think, look
this happens forever. You have to
understand something, Janek. Anybody in this world, is I’m
gonna give a very good answer that doesn’t
answer the question. I just got the context. You know, I’m gonna give you
a really good fuckin’ answer. I’m really fired up now because
I’m gonna level this up and I’m in a every leveled up
mentality for this show. Anybody who’s watching the show
that is tying their economics into a platform that
is privately held is making a massive mistake. For all the people that
made all their money on Google optimization, this is back
today, like where else are we gonna go when Google changes
the algorithm and they take down lowbrow, it’s the same game. The platforms have their
users interest in mind. People come along and try to
extract value that have their best interest in mind. The platforms have big
scale and opportunity. People want to make
money off of that. As people want to make money off
of that they look for angles, shortcuts,
lowest common denominator, you know, arbitrage. They look for their move and
so whether it was affiliate marketing and AdSense AdWords
arbitrage, Commission Junction, YouTube, Facebook Pages. There’s always these moments
where you know there’s the ebb and flow, the seesaw of like the
cat and mouse game of the people that produce content
on these platforms. MySpace, this is just history this has been the last
20 years of the internet. What happens is the platform
will make a macro decision that’s in the best interest of
the end users at scale and it will hurt the people that
been hacking the system. Slideshows on the internet that
allow those advertisers to make money, those media companies
make more money against advertisers that sat in the middle and didn’t care
about the quality. This is a quality-quantity game
that plays itself out so Janek here’s what I would say and for
everybody else that’s watching whether it is
Snapchat or Instagram or Facebook or Twitter or YouTube or podcasting, diversify your world. You need to be everywhere
and creating brand and scale everywhere that you are capable
of and if you’re not well then maybe you don’t deserve to make
as much but relying solely on the revenue one platform is a
humongous mistake especially when that platform is a private
business that is going to make the decisions for that platform. I loved everybody when the
Facebook algorithm change and organic reach dropped and they
we’re trying to drive their ad revenue up that all you had
real puffy chest and saying, “Well, we’re gonna
go elsewhere.” How’d that work
out for you, Rick?

My name’s Chris. I’m out here today, in
the fucking pouring rain making content for my fixed gear blog, that you’d call my shop. My question is,
lots of my fans are under 18 years of age, and don’t have credit cards, and can not pay for shit
that they want on my website, that they express
what they want. Do I pitch to retail, and if so, are there any
special tactics or ways that I should go about that? Thanks. – Chris, if your demo
doesn’t have credit cards, and that’s what’s stopping you from selling direct to consumer, your answer shouldn’t
be, how do I go to retail to go to my consumers? Your answer should be, how
do I get money from my demo to make my transaction,
meaning, whether it’s Venmo, or PayPal, or virtual currency, you know, there’s a much
bigger lift, my man. One of the great things
about the world, today, is that all of
us entrepreneurs can create a Shopify account, or Magenta,
or whatever you want to, and go direct to consumer. Do you know how difficult it
is to get retail distribution? Do you know how much
they’re gonna hose you? Do you know that you’re gonna
make 50 cents on the dollar? Do you know that you’re gonna, they’re gonna ask you for
things like trade dollars, which is if you even
wanna be in our store, you have to
pay us for the right? Do you know that if your
product doesn’t sell well in the first 30 days,
they discontinue it? Do you know that you’re
gonna spend 94% of your time trying to knock on doors and
get into the retail shop, instead of actually
building your community, and building your business? I think that if, you know,
I think at the highest level, for so many of you,
going back to the well, instead of fixing the sink, which is an analogy I use a lot, maybe your whole business
is broken if you can’t get the money from the people
that you wanna get money from. Right? A lot of people try to target,
somebody pitched me like, I’m gonna sell to
12 to 14 year olds, and they’re gonna
make the decision. That’s the worst zone,
because that 12 to 14 is exactly when kids are
in-between their parents buying them everything, but
them not being able to transact, and so, I would spend a lot
of time trying to figure out whether, what way you can
collect money from them, including things like, I’ve always thought a fun
tactic would be, instead of an add to cart button, an alternative
button to that audience, which is, send the email
to your parents to buy it. So, you have add to cart, but there’s also send
the email to your parents to buy this for you, and you
click it, and it’s got like four different templates, like
the sorry one, the happy one. You know, like, what’s the
angle, depending on your parent, with a transaction
link right there? You need to hack
how to get the money direct from your consumer, not how to go down the
traditional path of retail. – This one’s from Richard.

“from scratch, what metrics
would you look “at to determine success?” – Uh, if you’re starting
from scratch, what metrics would you look
at in measuring success? – [India] Yes. – Money in and profit post money in. And I’m actually making a
joke but I’m being serious. It’s so funny, I just
had a business meeting. I think a lot of people have metrics for the sake of metrics. Marketing for the
sake of marketing. If you have a business
the only metric that you should be
paying attention to is your top line revenue
and your profit at the end of the day
that can afford to pay your costs that
are driving your business. Now, if you’re very,
very early on, you want to see traction. But I think the reason I’m
jumping on this question is we now live in a
culture where so many people think the following, which is they’ve been
affected by Twitter, Instagram, Facebook
and Snapchat. If you get tens of
millions of followers it doesn’t matter that
you don’t make money. You eventually
become a billionaire. The problem is that works
for seven companies. That is not the norm. Most people try to, and this is what’s
going to happen over the next decade my friends, you will see, and over
the next three years, you will see an enormous
amount of companies that went and tried to
get 10,000, 100,000, a million users, didn’t get there, weren’t the hot product,
the unicorn, the once in a
generation business. The once in a
generation business. And they ran out of money. And then you go out of business. So what I really want
to ground this first question in, in practicality. The only metric a business person should be understanding
is their cash flow. Money in, money out. How do you build momentum? Is it heading in the right direction? I’m very proud that AJ
and I and the senior leadership that helped
us along the way, we built an actual business here. VaynerMedia wasn’t a valuation. VaynerMedia is
revenue and profit. And I do think that
we have gotten way too into
users and mentions, and the one that
bothers me the most, number of followers, and we’ve got away from
what are you doing? Do you know how many people
have come up to me and they’re like, yeah I’m struggling, and they’re like this is
actually, DRock you were with me, it really hit me during
that one kid coming up to me in Colorado, and I don’t
want to pick on the kid, but like everybody thinks
that amassing a following on social media is a business. Amassing a following on
social media is a platform for you to create
a business on top of. A business, is a functioning
organization that sells something that
you make profit in so you can sustain
that business and grow (snap)

“establishing
Charity: Water story? “How have you been able
to connect so well?” – Oh man, I think the biggest
key was understanding what people thought was wrong
about charities. And I think that’s true
for a lot of entrepreneurs. They start and say what
problem am I trying to solve? – I apologize for a lot of
people and there are so many youngsters and these are things
that maybe you just aren’t aware of one of the things that people
start really worrying about is wait a minute if I give a dollar why is the cause only
getting $.14. – Yep. – Why is the thing only getting
$.31 and you start unwinding, wait a minute, big
salaries, bureaucracy, politics, kickbacks. Really gnarly stuff and that
is absolutely, take it from somebody who came from very
little when you work your face off to amass what you have if
you’re giving it away to things you really want to feel good
about where it’s going and a lot of people struggled
with that and I said that was an absolute pillar for you guys. – And that was
problem number one. So 42% of Americans
don’t trust charity. Think about that. We have this amazing
heritage as this giving country. – We are the giving country. – But almost half the people that could give don’t
trust the system. And it’s all around money. So that was really
problem number one. – I don’t trust the
mainstream system. – And a lot of people don’t. – I actually have said this,
I actually think you and two or three others biggest impact ever is that you guys have become the cool versions for the next
generation and every kid growing up right now wants to have
an organization that’s more transparent and that you guys
will all solve and tackle and move the ball in your causes
but your impact on all the 13 to 22-year-olds right now
that look up to three or four organizations are the most
progressive, that you have been at the forefront of, I think your impact
is far greater on what you do to the entire
landscape of NGOs then just the
mission you have here. – Well, that was the vision. The beginning was
to reinvent charity. So most people just know
us through the mission– – Yep. – and I believe those
are very different. The mission is to give
clean drinking water. Make sure there’s a day when
we are not doing this interview talking about water. All of our kids, who are about
the same age, are growing up. – Solve it. Next. – My team is not coming in to
their school showing pictures of kids drinking nasty water. That’s the mission. But you’re right the vision
was to do charity differently. Charity is a virtue. There’s a lot of talk these
days about good businesses. – Right. – There is a role and a place
for pure philanthropic capital. There are companies out there
that are trying to solve the water crisis through
selling bottled water. They sell at $2.30 bottle of
water and five cents goes. Okay? It’s better to just get a bunch
of people to give five cents instead of buying the water. I believe there’s
a place for it. – Like every model you have
certain people that start with a good mission at hand
where buy one, give one and then every huckster comes along and here I want
to raise $15 million for my umbrella company. Gary, good
news for everybody who buys an umbrella I’m going to give
an umbrella to some kid that doesn’t need it. It becomes
tactics over religion. – But that was it. 100% of the public’s money would
be the way we’d solve it. We would go find a group of
visionary people who didn’t distrust charity and we can
get fund the staff and the operations that
we would have. That’s a group
of 110 people today, many who have been on your show. I know you and your wife have
been long-term supporters of that but it is a very
simple model: there are two bank accounts. 110 people pay
for the overhead, 1 million people have been
able to give in a pure way. So we say you don’t trust where
the money’s going how about this: 100% of your money, we
even pay back credit card fees. This costs us hundreds of
thousands of dollars a year so if someone were to give $100
bucks on their Amex because Lizzie and I you can give your
$17 and every one of them and I’m not joking and every
one of those pennies goes– – And we don’t get 17. We get $16.81.
– Yeah. – We actually take your
money to make up the difference. So that every dollar
can go to the field. – Don’t steal
those 19 cents, DRock. – We just try to connect people
to the impact that was having. Because money was not fungible.
– Yes. – These bank accounts were
separate and they were audited separately we
could track dollars. So I could say to a kid, to your
daughter, she did a birthday campaign, she can see actual
photos and GPS of those wells. – Before we go here and
I need to move this along. The birthday campaign. I don’t want to miss it
before we get into it. This was a monumental thing from afar from a
marketing standpoint. – We got lucky.
We stumbled into it. – But instead of giving the full
story you can look this up and Google it but give
them at least what it is. – People instead of throwing a
party or accepting gifts because we have enough crap
and we get stuff we don’t even need
for our birthday. And we don’t
really need parties. – It’s your 33rd birthday,– – you donate it and you
ask your age in dollars. 33-year-olds ask for $33. – Right so you ask your homies,
you send an email, put up social media posts instead of
getting me a gift, give $33. – And seven-year-olds
as for seven dollars and 89-year-olds ask for $89. This has helped a
million people get water. – I was just going to say,
what has been the impact of this campaign? – The average for person raises
$1,000 from 15 of their friends. So as an idea a million
birthdays could be billion dollars for clean water. – Right because not everybody gives just $33 on
their 33rd birthday. – Some add zero,
some give $3.30. – Great.
– Every dollar goes in– – Who’s the first
person to do it? – So I was birthday number
one on my 32nd but then this seven-year-old kid in Austin
starts knocking on doors and he raises 22 grand. And then like holy crap. And then Jack Dorsey
did three birthdays. And Will Smith
did their birthday. – And away we went. – And away we went and
89-year-olds No-No Nguyen gave up her 89th birthday and wrote a mission
statement and said, “You know, I’d like other people
to have chance to turn 89.” It’s a really beautiful idea. Our birthdays can help people
actually have more birthdays. You can actually pledge
charitywater.org/birthdays/. – Link it up. – Even if your birthday
is a year from now. You’ve done them,
I’ve done seven now. Your kid’s done one. It’s a great thing. – [India] Half birthdays.
– Half birthdays, I like that. – Yeah, I’m 26 and a half–
– and you raise on $26.50? – Yeah.
– Done. DRock, book it. – [India] Actually this segues

From GR, I don’t
know his real name. How do you feel that social
media has shaped NASCAR is a good or bad as a driver or
good or bad as a fan also? – So our entire business
model is supported by corporate support.
– As is almost everybody’s. – Yeah, I guess that’s true. So you want to show
your personality but you can’t, it’s easy to second-guess your
personality if what if I have a sponsor that isn’t
going to like this. – To your point,
it’s even further. Football players shows his full personality in the contract duh, duh, duh. – Where I say our whole business
model is supported by corporate support is because it takes
that to run the NASCAR team. We can’t survive just
off the prize money. We have to have corporate
support or somebody has underwrite the program. – Yeah. Is there in NASCAR is there
some billionaires that have underwriting some programs? – Oh yeah, absolutely.
Absolutely. There’s plenty of them. And my team is, our car owner is a racer. He’s not making
money off our race team. – He loves it.
– He’s a racer. – He loves the game. – And so we search hard
for sponsors because it helps our team and because we’ve got a passion
for the sport we want to grow the sport want to grow our
partners but at the end of the day my car owner, he steps up. – At what percentage is it the
25% and down, actually in the bottom third of like
financial teams– – Yep. – How much time do you think the
driver and the core two or three top people spend
on the business part of hustling for sponsors? What percentage of time do you
spend on thinking about, trying to secure doing
appearance, like hustling? – Man, I mean I spend
every day thinking about it. I struggle it’s hard
to apply it sometimes. I don’t do enough,
I think too much. I probably don’t do enough. I travel Thursday to Sunday. By the time I’m can sit down in
my office can actually act on thoughts and can do things I’m
on a plane and heading to the racetrack where I have
to focus on the racecar. – Right. – There’s definitely a struggle of balancing and
executing, right. That’s where we talk about
content generation and things like that. Man, for me the struggle
isn’t I guess what content do I create, it’s how
do I execute it? – When a driver wins a big race
that’s a bottom 20% financial, like how rare is that? – It’s pretty rare but NASCAR
is really, they’re changing the rules in terms of how the cars
are built to help accommodate– – More parity?
– More parity because– – It’s the greatest
thing the NFL did. – Yeah, absolutely.
It’s hard. People don’t realize how
much goes into the racecar. And how many engineers it
takes and how many what adding, finding a secret bend in your
body that adds 50 pounds of down force, I can feel that. That’s this right here.
– Yeah. – Pushing down on your car. I can feel that in the
car, it makes me go faster. Some of the big teams they’re
just so much capable of finding five, six, seven, eight,
nine, ten more of those things. So people don’t realize that
lack of parity is something that NASCAR’s very aware of that
they’re trying to improve and that’s what helps
teams like mine. At the end of the
day (inaudible). – Do you have a
sponsorship person on your team? – Yeah, oh yeah. We’ve got a
marketing staff, yep. – Very cool. Interesting stuff.

10 years. In that time I made
any business can and I know many small business
owners in my area. – You want me to sign something? – [India] I have $500, a computer,
internet, a car and a smartphone what is the best way
to start a referral and lead generating business? – To get more 500 bucks. Go to eBay and get
$5000 and then start. Hustle. If you have 500
bucks you need more. You don’t need more but
I’m very, very, very big on understanding that lead referral
you’re gonna have to run ads, you’re going to have a
create landing pages. That’s not what
you do with $500. – [Man] Thanks. – You build up $5,000 and I
think is $4500 worth of junk in your basement and your garage
or you’re auntie’s garage get that shit, flip it make
the cash, India.

bite the bullet and accept investor
funding ATP this is a tough question for everybody every situation is different
this is why I struggle with third because the truth is I can’t give you an
answer without really knowing your business from knowing you everyone of
you that think they’re deciding between do I take on investment or do I continue
to bootstrap has so many other variables where are your personal relationship how
sick and tired of you are a new of bootstrapping you know how big of a
business you have way too many of you are taking on investment when your
business can only be worth three to five million dollars and then you’re giving
up such a big percentage in your patience over 35 years would mean you a
lot more money than you getting a percentage of the only 325 million in
revenue business so you know the truth is that every business has its own
variables what I will tell you is that I think money will get tight soon I think
the living at fairly good times even the most people don’t realize that’s pushing
startup culture though the mass economics in America are ok the startup
culture the people that are building businesses in the ship in an environment
that would watch a show like this have had a pretty good friend and I think
that I think that will dry up shortly and so I think that I think that if you
need the money you should go get it immediately if you don’t need the money
and it’s more about it to accelerate or do I keep grinding I
think that comes down to the individual and their situations at home life their
level of patients how much they enjoy the process a kind of alluded to like
almost sabotaging myself on daily be the other day cuz I love the process so much
so I hold off on gratification Kevin asked how crucial do you think an
absolute truth product and really good

I’m not in tech.
I’m actually a songwriter. I’m releasing an album and I’m
trying to avoid spending money in ways like hiring
publicists so on and so forth. – Yes. – [Daniel] I’m trying to really
ramp up my social side. What I’ve been doing is I’ve invested in
several giveaway items to try and accumulate a street team
which has worked and I was just going to find out if you had
any additional ideas because you will hear about me sooner or
later because this record will get heard.
– Good for you man. – [Daniel] I just wanted
to ask your opinion. – Well, thanks and I’ll give
you some opinions and I’ll even throw out there something
that we’ll give you. If you want and you might’ve
noticed in the last DailyVee we featured Ron Gilmore Jr.’s music
if you want to reach out to DRock and talk about some of
your music if you want to have some of your music featured in
an upcoming DailyVee, I’m not sure what kind of music it is or
what DRock and Andy’s ears are for that kind of stuff. – [Daniel] Arabic rap. – Great. I think you’re
really cool. – [Daniel] I’m kidding.
– Got it. (laughter) The craziest is part I was
actually fucking pumped. I was like yes Arabic rap I know
exactly with the kind intensity. Anyway, one I’d love to offer
you that because fan of the show, I’d love to be some
exposure so speak to them and let’s see if that’s a fit. Here’s my big plug: Influencers,
influencers, influencers. I think you took a very
smart tactic of street teams. I think books and albums when
they do that do quite well. I think the biggest arbitrage
for attention at the lowest possible cost right
now are influencers. If you can get people to
do skits or other things on Instagram with your music
I think you would crush. And so I think if you spent two
hours a day just reaching out to people based on
hashtags on Instagram. So you go to Instagram you
search hashtags and then you engage with people that
are putting out stuff around thematics of either the names of
the songs or the genre of music or things of that nature I think
you could really have a major impact by getting some
influencers on board to give you some awareness and
exposure to your music. – [Daniel] What about TweetDeck? Do you think I should continue
doing that ’cause I am engaging with people through hashtags? – Yes but I think Instagram
is a better push platform than Twitter which is why
I’m pushing you that way. I would also document the
journey of releasing an album. I would write at least 2 to
4 articles of the journey of releasing an album on Medium.com
because their editors there pick some articles and they populate
them to the top and I think there could be some
real opportunity for you there as well. I would also reach out
to places like HuffPo, Forbes,
Business Insider cold. Send them an email and say would
you like me to write a piece original for you on one
musician’s point of view on releasing an
album in 2016, 2017? All of them are always looking
for content and I believe that’s a very inexpensive quick way for
you to get exposure to a crowd that might be reading for
business or other things but everyone loves music and you’re
getting awareness, got it? – [Daniel] Got it totally. How can I get in touch
with DRock regarding– – It’s DRock@VaynerMedia.com. – [Daniel] Okay and would it be
okay if I send you a signed copy of my album and maybe a poster. – That would be amazing. Work with DRock he’ll
figure everything out and I wish you well Daniel. Thanks for
listening and watching. Thanks brother. Awesome, good show I
think we got better. We made a quantum leap
from 200 to 202 but