Alright, my man, are we on? – [DRock] Yeah, we’re on.
– [Gary] Alright, my man, why don’t you tell the
VaynerNation who you are, what you do here, how long
you’ve been at Vayner? And then I will be
ready for your question. – Cool, cool, I hope so. Hey everybody, I’m Jordan,
I’m a project manager here. I’ve been here for a little over a year, maybe a year and a half. And I’ve got a question for you Gary. – OK, (laughs) that’s what I figured. (laughter) It is the #AskGaryVee show. – Oh, is that where we are? – Not I’m Giving You
A Statement Gary show. (laughter) Can we register I’m Giving
You a Statement Gary .com? Can we get on that?
– [Voiceover] Yeah. Thank you. – I’m a huge fan of long form media. – OK. – Which is medium to– – Like movies? – No, mainly on-site so like– – [Gary] Got it.
– [Jordan] Vlogs. – [Gary] Like when Verge writes a 7,000 word expose?
– [Jordan] Exactly, 7,000. Yeah, yeah.
– [Gary] Yeah OK. Vice, big fan.
– [Gary] Got it, OK. – [Jordan] What do you
feel is like the next best way to monetize off those sites? So, beyond sponsored
content, beyond placements, how could someone who writes
that make money off of it? – You know, I think
that’s a good question. So you’re saying, if you were to start a long form media company and you hired journalists and your spin was anti, let’s call it, BuzzFeed, and
it was the other direction, and back to the old days of journalism, but from a digital standpoint. Are you saying, to me the mix of that and BuzzFeed has always
been interesting to me, are you saying what if I just went in that whole direction of just that? Like if the site put out
three to four long pieces of content a day, is
that where you’re going? – Yep exactly. – You know, to me, obviously
sponsored content would work. Obviously people will still sell banners and things of that nature
against those things. But if you wanted to go
in a different direction, there’s a couple of places to go. First and foremost, I
actually think events is a sneaky thing. I don’t
think people recognize or understand Re/code or
TechCrunch or Mashable, how much money they actually make on event arbitrage versus ad revenue. So I think that’s one way to go, I also think the keystone
sponsor is something that people haven’t thought enough about. So imagine a world, if
you were the modern day Sports Illustrated with long form and Pepsi was your anchor sponsor. Almost like, for anybody who watches ESPN, I’ve been fascinated by 30
for 30, the documentary series where the brand comes in and says, this 30 for 30 was
brought to you by Levis, and then that’s it.
(hands smacking) I think there’s a real play
that if you show quality and there’s a brand wanting
to be associated with it, where there’s just one
anchor brand that owns, let’s call it, like a
stadium naming rights. Like if I was starting
something like that, I’d go out and try to sell
my thing up front to a huge brand for three years as
the anchor sponsor period. I actually think television
over the next decade, as they start struggling
with monetizing commercials, you’re gonna see a lot
more product integration, but all of us are cynical
to product integration, I think if you, for a
lot of you who watch, you know how when you watch TV there’s the NBC or Fox logo, I think
there’s a substantial chance that in the next decade,
when you’re watching a TV show, you will see the Fox logo, but you’ll also see on the other side, the Bud Light logo, and they’ll be there the entire time, and it’s
a college show, right? So, to me, the keynote, the
kind of the keystone sponsor, to me there’s doing events around it, and so what would that look like? It depends on your genre I guess. And so those are the
two things that really most stand out for me, I also think media companies and the
agencies are combining. I think one of the weird ways to subsidize and make money is, if
your Sports Illustrated’s playing here, and then
you’re producing content around sports for brands,
I mean, I do think that that is what Vice and BuzzFeed
and Refinery29 are doing. And so, that’s my answer.
– [Jordan] Cool. – [Gary] Thanks, bro.
– [Jordan] Thank you. – [Gary] Thanks for being on our show. – [Jordan] Yeah.
– [Gary] Say goodbye. – Thanks for having me. – Cool. (cheering and applause)